Embracing the Complexity of Successful B2B Marketing
This week's show is called "Embracing the Complexity of Successful B2B Marketing". My guest is Murali Nemani, CMO at ScienceLogic.
Listen in now, watch the video, and/or read the transcript on the Heinz Marketing blog starting Mon. 2/21/22 at 6am PST.
Join in on our conversation to learn how to keep accounts engaged and progress proactively in the consumerization of B2B business. We uncover:
How to build trust at the beginning of a buyer's journey
The power of 3 key selling strategies: virtual product tours, ROI validation and customer case studies
How ScienceLogic aims to get the right…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.