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68: Matthew Grimes (Cambridge) on Sour Beer, DnD Bourbon and Hype Management (GEIRC)
This time on Creative Distillation, we gather at Jeff’s ranch, where he and Brad speak with Matthew Grimes, Professor of Entrepreneurship and Sustainable Futures, and co-director of the Cambridge Judge Entrepreneurship Center at Cambridge University’s Judge School of Business. Matthew was in Boulder as co-host of GEIRC (pron. "GURK"), the Global Entrepreneurship and Innovation Research Conference, held at CU-Boulder earlier this summer and at which we recorded several of this season’s episodes. He joins our hosts to sip some DnD-branded bourbon as well as a couple of rather exotic sour beers…
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