Latest / The One Small Change Podcast / Unlocking Authenticity to Attract Clients with Ron Tester

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Unlocking Authenticity to Attract Clients with Ron Tester · The One Small Change Podcast

• 0:00
  Hi, everybody. I am thrilled as always to be here,
• 0:04
  to share the journey of exploration transformation with you. And I'm Yvonne
• 0:08
  McCoy, and I bring almost 30 years of entrepreneurial
• 0:12
  experience and passion for discovering growth through the
• 0:15
  power of seemingly small change. And I wanna
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  thank you for joining me because I know there are lots of places that you
• 0:22
  could be, but this is a journey of exploration and inspiration.
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  And this week, we are talking with one of my favorite people,
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  Ron Tester. Hi, Ron. Hello. How
• 0:34
  are you? I'm fine. I'm fine. So let me tell
• 0:38
  everybody upfront. Ron and I have a multiyear
• 0:42
  relationship. Ron, at one point, was my coach.
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  Then, you know, he became my best buddy, and now we are collaborating
• 0:50
  on some things together. And
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  I have learned so much from him, and so it is a
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  pleasure for me to be able to share him with
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  you. So, Ron, tell us about
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  yourself and about the small change and
• 1:09
  what you're gonna be talking about. Why it impacted how you do business
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  today? Okay. So I am
• 1:17
  a physical therapist by training. And about 25 years
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  ago, I started a business knowing nothing about business,
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  and, all I knew is that I wanted to help people in a way that
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  I wanted to, not listening to what everyone else wanted me to
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  do. And so I did, and I did no thing,
• 1:35
  except how to be a good physical therapist. So I learned over
• 1:39
  time a lot of trial and error and, honestly, finding
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  good good input, good coaches, how to run a business,
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  and, did that, for more than 20 years, grew
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  it very successfully to mid 7 figure business. And
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  along the way, I learned all these different things that I wish I had known
• 1:57
  right at the beginning. And as my business became successful,
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  I had friends that owned businesses that were coming to me saying, how are you
• 2:04
  doing this? What you know, help it help me to figure this out for
• 2:07
  myself and for my business. And so I started coaching really without
• 2:11
  calling it coaching. I was just helping my friends. And, I
• 2:15
  found so much satisfaction in it. I just loved it, and I decided I wanted
• 2:18
  to do it all the time. So I went and got a couple different coaching
• 2:21
  certifications, and I began offering coaching as a thing.
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  Eventually, I exited my businesses, had a nice exit
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  in 2020, and I've been doing it full time ever since.
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  So over the course of these years
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  so let me just also add, Ron is an excellent coach. No.
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  Thank you. Yes. And I benefited from his expertise
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  at a time when I was really trying
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  to put together I need a
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  clarification. Maybe that's the word. I I had too many things and
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  couldn't figure out what to focus on. So
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  so talk about, the thing that made a difference or helped you
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  be more successful that you didn't expect.
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  Well, there are a lot of things, that I think made made a difference
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  for me. Initially, it was it was
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  more like sales and marketing and processes and things like that.
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  The the change that I made, though, that that really has made the biggest
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  difference, and it took me a really long time, even though it wasn't a big
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  change, it was a small change, was giving myself permission
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  to show up as myself. Right? In in my
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  growing up, I didn't know any business people, and the business people that I knew
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  I knew from television or whatever. And so I always felt like, you
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  know, there was this this ideal of what I was supposed to be,
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  and I was always trying to show up as that person.
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  And and so whether it was, you know, mostly on television, eventually, I
• 3:54
  got to know people. There I never felt like there was space for me to
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  be me in my business ownership and in my
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  coaching. And so, you know, I would I would, you
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  know, be on on the on on doing a video or
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  something like that, and I I would lose all personality because I I just
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  wouldn't show up as myself. I was trying to be something that I wasn't.
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  And I was I was doing that with with for a good purpose. I really
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  felt that's what I was supposed to be. That's who I was supposed to be.
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  But, eventually, I I just realized that that it wasn't
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  sustainable. And honestly, people weren't people didn't really
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  know me. That people knew this shadow or this pretend
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  me. And and in the end, that didn't work for
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  me. So the biggest change was
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  showing up as me. Yeah. You know, I I I
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  think it may be that may be
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  a small change, but it is the impact of
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  that is like a massive earthquake.
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  And so my question to you because people may
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  say, well, that's not me. I'm you know? Because what my one of my
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  things used to be is I'm gonna take off my my my business
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  veneer. Do you know? You know, that I am I I
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  am the person who knows things. I'm so professional. I have an
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  MBA. Do you know? But why do you think we do that? Why do, you
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  know, why do you think we are afraid to be
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  ourselves? I I think,
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  for me, it was, societal expectations. I was
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  putting on a role of what I thought everybody else
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  wanted. Right? I thought people wanted this super
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  polished, you know, always knew what to do, never
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  never made a mistake or whatever. And I thought that in
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  order to be seen as authoritative or, you know, having,
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  you know, knowledge or whatever, your subject matter expertise, that I
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  had to be like that. And so I just thought, well, this is what
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  people want. This is what I'm gonna give them. Actually, I I don't think that's
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  what people want. And and over time, what I've found is that
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  the more authentically I show up as myself, people you know, I
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  don't have all the answers, and I'm not the authority and everything. But for the
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  things that I know, they know that I am gonna be who I am.
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  And, I think that that makes a huge difference
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  in terms of people going, oh, I like Ron, and I can work with
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  Ron. Well, I think, you know, I agree with you. I think,
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  that our societal expectations and for people who listen to
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  this podcast, you've heard me say this almost every time.
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  And that is, you know, we were we were educated in kind of the
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  industrial thing, and also our parents wanted to keep us safe. And
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  so they wanted us to stay within the lines, and so you weren't supposed
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  to, stand out. You were supposed to, you know,
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  be seen and not heard as a kid. You know? I mean, that kind of
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  thing. And, you know, people put all kinds of
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  rules and regulations on you. You know? If you were if you
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  were, you know, this kind of person, you had to do this. I mean,
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  it it it amazed me. It well, it didn't amaze me. I mean, I
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  expected it, but it you know you know, how many times my mom
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  said, why don't you get a job? You know, you've
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  got, you know, you've got these degrees. Aren't you supposed to get a
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  job? Do you know? And so
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  somebody else's expectation is
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  constantly telling you that you don't fit in. And
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  I think that probably the most amazing thing
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  is as we, get
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  into the informational stage and we have more information, it's the way
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  you present that information with your own personal twist on
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  it that makes you connect with people. I mean
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  excuse me. I mean, everybody teaches about
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  change, and I remember saying to myself, well, if this person is
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  teaching about change, why would anybody come to me? Mhmm.
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  So, I mean, I'm sure you've had that that that kind of, you know,
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  feeling as well. Right. Yeah. I think
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  that the the reality is that,
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  in in my opinion, we are meant to serve
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  certain people that we just are. There there are people out in the world,
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  that we are called to serve. And for those people, we are the right person
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  no matter what. I mean, if if Bill Gates is offering your
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  services and if, I don't know, somebody else famous is offering
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  your services, that doesn't mean that they're necessarily better at it than you
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  are. And for certain, they aren't better at it for the people you're meant to
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  serve. And so I just fundamentally believe that there are people that
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  I meant to serve. And when I show up authentically and and fully
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  expressed for those people, then the right people will say, yeah, I wanna work with
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  Ron and the and the people that I'm not meant to serve, I won't. And
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  and that's no big deal. And I think that that
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  really helps to reduce the pressure. You know,
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  there's I don't I don't feel pressure to perform, like, oh, I have to be
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  this certain that, and I have to say all the right things. It's like, I'm
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  gonna be who I am, but, you know, I wanna bring the best version of
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  myself forward, but it is always gonna be me. And then the right people will
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  say yes, and the wrong people will say no. No. Thanks. And I'll be okay.
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  No big deal. See so, you know, I think what kind
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  of what you're saying is you don't have to be vanilla for everybody. Next up,
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  everybody wants vanilla. And I think the other part is
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  that I think being new
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  starts with your values. Do you know? I mean, I
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  one of the things that we both agree, and and we have a collaboration that
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  we'll talk a little bit about before we finish. But one of the things we
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  both agreed is we do not like the salesy approach
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  Right. Of of getting clients, that we wanna be able to help
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  people. And that's part of who we are. You know, we probably
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  are never gonna be the the you know, have the webinars that have a
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  100 and or 200 people on the Zoom screen. I don't I don't
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  want that because I like that intimate feeling because that's who I
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  am. Right. Right? And so there's a place
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  for that kind of thing because not everybody wants to get lost in that
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  sea of Zoom screens. Right? Yes.
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  And I think what one of the things that that does is
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  it it helps you to identify
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  the things that you're good and you're strong at.
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  You know? And they can be and and and we don't recognize our gifts. That's
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  the other thing. So talk a little bit about what did
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  you discover about yourself once you decide to be yourself that you were really good
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  at, that you had never thought about?
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  Well, that's a really good question.
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  I I think the thing that, that I discovered
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  was that when I when I am more
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  fully self expressed and authentically who I am,
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  I resonate with people differently and more.
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  And and I also, it's it's
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  like before, I was so generic, you know, I
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  was always trying to be kind of generic business owner or generic whatever
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  that, you you know, people didn't really love me, didn't really hate me. And, you
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  know, honestly, it was like I was a cipher. You know, I just it's almost
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  like I wasn't there. And and what I found is that now people
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  have have a strong affinity for who I am when I show up and
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  and or they don't. Right? I mean, so, sometimes we're
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  like, yeah, that guy, whatever, you know. And and
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  that's okay. Right? But but I think that that the
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  ability to really develop deep meaningful relationships
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  I mean, a lot of the of my coaching clients have had for years. Right?
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  And and I love working with them, and and and we've become friends. And
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  and, you know, it goes much deeper than kind of a transactional, you know,
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  you give me x and I give you y. And I just I
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  feel like that is how I want to live. It really is.
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  I'm not a mass market type person. I don't I don't wanna I don't have
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  that in me. I don't want a 1,000 people in in a, you know, a
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  generic webinar. I was I was visiting with a gentleman,
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  yesterday, and, the it was our first
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  time to get to know each other and, because we'd met in a networking
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  thing. And it was so interesting because I felt like this super nice
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  guy, but I felt like he was just running me through his machine.
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  Right? Like like, I didn't feel like we were connecting.
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  I felt like, you know, he had a list of quick question. They
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  were good questions, but I really felt like I was just running through his machine.
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  Right? It's like, you know, you stick the input here and you get the output
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  there and boop, and there we go. It's like, wow. You know,
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  I I like I like people. I like connecting with people. I wanna know
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  you on a human level. Sure. I wanna know about your business, but I wanna
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  know about you. You know? What turns you on? What makes you tick? What
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  lights you up? And so for me, transitioning
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  to more of this is who I am, I really resonate with that.
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  And then for some people, I just don't. They they don't they're not into that.
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  They don't wanna know too much. Right? It's like, you know, give me your top
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  three x and okay. Whatever. Oh, you know, that's it's
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  all fine, but it's just not me. Right? I I wanna I wanna get
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  to know people. When I take on a coaching client, I'm fully invested in them
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  and their success, and and I will go just as far as I
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  can to make that happen. Well, I think, you know, that's one of the
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  things I think that you and I really share in common. Mhmm.
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  I agree. I think, you know, for me, one of the things that
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  has helped me is
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  one of my values is when I meet someone, I
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  hope that we both will leave as better people whether we work together or
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  not. Mhmm. And I always I always feel like, you know, one of
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  my strengths is that I see
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  buried treasure in what you're doing. I come up with ideas
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  and, you know, opportunities and stuff. And I remember one
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  time I got on a call with somebody and he said I said, well, you
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  know, what business do you wanna go into? And he said, farming.
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  And I'm like, okay. Just broke my streak.
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  I know nothing about farming. But in the
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  course of the conversation, just asking questions and saying, well, tell
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  me more about that. Why do you you know? It it turned out it turned
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  out that he really wanted to go into aquaponics.
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  Mhmm. And it it turned out that had a he had a big background
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  in logistics. And I was like, you know, do you really want
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  a local business, or do you want a global business? It's not so much that
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  you know, it's just kind of helping people to open their eyes to what the
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  possibilities are. And once you do that, then
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  they can decide, do they wanna work with you or is it the tie is
• 14:55
  it the right time? Mhmm. Because sometimes it's not the right time. And I think
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  that's the other thing is,
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  being truthful of saying, you know, you've got
• 15:06
  you're you know, you haven't you haven't
• 15:10
  done the basic stuff to work with me yet. Or
• 15:13
  this I usually work with people like this, and this is what you need to
• 15:17
  do before we can really work to get be because I think, you know, I
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  mean, a long time ago, I I used to say, you know, my
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  I think the reason I'm the feeling about sales that I do is, you know,
• 15:28
  you would go in this really deets me. Okay. You go
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  in and there's a and the lady goes, oh, hon, you look really great in
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  that purple polka dot dress, and you know you look like crap. Right?
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  You do not. So it's like, you know, being
• 15:43
  truthful. And I and I think the other thing that you were talking
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  about is even when you don't resonate with the
• 15:50
  person, but it's a positive experience,
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  they remember you. Mhmm. And so when they find
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  somebody else I mean, I have a couple people, and it it
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  surprises me because at least every 2 months, I get an email that
• 16:05
  goes, I found somebody you need to talk to. Do you know?
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  And Yep. You know, and part of that has to do with the they're not
• 16:12
  their kind of people. Yep. You know? But but
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  but you are. So, let's do this
• 16:19
  before we run out of time. I know that you've got I know that you've,
• 16:23
  have some action steps and you have a freebie. So which do you wanna do
• 16:26
  first? Let's talk about practical
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  steps. Okay. Yep. So
• 16:34
  when I think about, showing up authentically, I I
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  think that it's it's not really a light switch. It's not like, you
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  know, flip. Okay. Now I'm showing up fully authentic. Because if if
• 16:45
  if you're not used to it, it it's it's a bit of a shock. And
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  so what what I would encourage people to do is
• 16:52
  find one area where they can show up and and just turn up the
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  dial just a little bit. Be be a little bit more themselves, be a little
• 17:00
  bit less. Now I I say less self conscious. You can't really
• 17:03
  be less self conscious, but you can act with less self
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  consciousness. Right? So, yeah, at first, for at least
• 17:11
  for me, you know, I would go, okay. I'm going to
• 17:15
  speak my piece about this, or I'm going to, you know, show up in this
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  way, or I'm I'm gonna if I catch myself wanting to just offer a
• 17:22
  generic answer or whatever, I'm going to, you know,
• 17:26
  take a step towards greater authenticity. And I think that that
• 17:30
  for most people, my experience has been
• 17:33
  that you can't just, like, flip a switch, and now I'm I'm super authentic
• 17:37
  man. Right? It's it's it's a slow gradual process of getting
• 17:41
  used to it, and you and you take a step forward and you say, oh,
• 17:43
  nobody slapped me. Nobody you know, people
• 17:47
  are nice. Right? Or whatever it is so that you you can gradually
• 17:51
  build into it because I think there's a lot of fear attached to it. Right?
• 17:55
  If I if I'm stay my generic self, then they
• 17:58
  like me or they don't they don't really know me, so they're rejecting or
• 18:02
  whatever, something that's not real. When you show up authentically and people
• 18:06
  go, oh, yeah. It's not for me. That feels different,
• 18:10
  and it and it takes some getting used to to be, oh, yeah. Yeah. You're
• 18:13
  right. And and we're not for each other, and that's totally fine. So I
• 18:17
  would encourage people to just think, like, the next time they're sending
• 18:21
  an email or, I get emails
• 18:25
  all the time that say that that be began with, I hope you're well. And
• 18:28
  I and I know that that I'm sure they do, but but it's just one
• 18:31
  of those generic sorts of things that I'm like, okay. I hope you're
• 18:35
  well. Blah blah blah blah blah. You know? Or I hope this email finds you
• 18:38
  well. Okay. Just could we just make it a
• 18:42
  little bit more personal? Could we make just make it a little bit more real?
• 18:45
  Right? I wanna hear from people, and I want to show up. So when
• 18:48
  I write an email, I try to show up as me and not some
• 18:52
  generic and I'll I'll be honest. Sometimes I I I lapse into it. Right? Because
• 18:56
  I did it for so long that, you know, I like, business speak and, you
• 18:59
  know So let let let me just stop you right there. So you've said a
• 19:02
  couple of things that I don't think you realize how important they are.
• 19:06
  One is that you are changing a habit and a way
• 19:10
  of being that you probably have done for decades, and so it
• 19:14
  is wrong to expect that it's gonna change overnight.
• 19:19
  And since we don't live in a vacuum, a sudden change
• 19:22
  like this, if you don't tell other people, is gonna, like, shock
• 19:26
  them to, like, oh my god. Are they sick? Have they lost their mind? What
• 19:29
  is going on? Mhmm. So that's that's one thing.
• 19:34
  And the other thing is that change can be simple, but it doesn't always have
• 19:37
  to be easy. And Right. The thing that I would throw into
• 19:41
  it is as you're as you're making the change, if
• 19:45
  you can say to yourself, where was I that I felt the
• 19:49
  most relaxed and I had the most fun and I was you
• 19:52
  know, because it when you make that change, if you don't get a
• 19:56
  positive reaction, it may not be you. It may be the people that you're with
• 20:00
  are not the right people. So, you know, don't
• 20:03
  make it one and done. Do you know? And sometimes you
• 20:07
  can just, you know, do something you
• 20:11
  could take something that you do the way you always do and just make one
• 20:14
  little small change to it that it feels right to you.
• 20:18
  You know, and I think that's where going back to basics because when we
• 20:22
  started and we were unpolished, we
• 20:25
  were probably more authentic Mhmm. As we got further
• 20:29
  on in our business. And and I'm finding that now with with
• 20:32
  my workshop that, I put back something in it
• 20:36
  that I had taken out for whatever reason. I mean, I know the reason I
• 20:40
  did it, but it's like, this was really good. I'm going back to this.
• 20:43
  Mhmm. You know? And I like it. And if people don't like it,
• 20:47
  then they're not the right people. Right. Right.
• 20:51
  I think that combined with that, realizing that
• 20:54
  you you have to be self authoring, you have to be
• 20:58
  the one to decide this is right for me or this is not. And and,
• 21:02
  honestly, early on in my in my business career, I remember I was
• 21:06
  I had a a business mentor. And, one night, I was just
• 21:10
  joking around with some friends on Facebook, and they were just saying silly things. And
• 21:13
  I was and it it was not inappropriate. It wasn't political or weird or anything
• 21:17
  else. It was just goofy. Right? Just being goofy. And
• 21:20
  my business mentor, actually called me
• 21:24
  and said, what are you doing? And I was like, what do you mean? What
• 21:26
  are you talking about? And and she felt like it was very unprofessional for me
• 21:30
  to be goofy on social media. And and I was just I
• 21:33
  again, it wasn't inappropriate or weird. It was just goofy.
• 21:37
  And she felt like it it didn't present well. And at that time, it
• 21:41
  really shut me down. Like, oh, I I can't I can't be
• 21:44
  this. I can't do this because this isn't right, because
• 21:48
  I I trusted her judgment more than I trusted my own. And I'm not
• 21:52
  I'm I'm not saying we should always trust our judgment. Sometimes we're just wrong. Right?
• 21:55
  I mean, sometimes we need people to say, you know, cool it. But in
• 21:59
  the end, for me, being able to say, but I believe that this
• 22:02
  is right for me and that's sufficient. I don't need to explain
• 22:06
  myself to anyone else. I think that's important.
• 22:10
  And and and I think one of the things
• 22:14
  that's important as you're saying that is
• 22:19
  there used to be a time when when I didn't speak up for myself when
• 22:22
  I got my feelings hurt and stuff like that. And when I
• 22:26
  first started doing it, it it took me so long to get the
• 22:29
  courage to tell the person. And when I first started doing it, I had
• 22:33
  to say to them, I guess to tell you about the converse can we talk
• 22:36
  about the conversation we had 2 weeks ago? I've
• 22:40
  really been thinking about it, and I'm still really uncomfortable about it, and
• 22:44
  I'm really doing this for me. Do you know?
• 22:48
  Because I wish I had said something then. And, of course, they look at you
• 22:52
  like you've lost your mind. You're still thinking about this 2 weeks later, and it's
• 22:55
  this little but then it got to be so it was it was only a
• 22:58
  week, and then it got to be just a couple of days. And then it
• 23:01
  got to be where I could say, you know, there's I don't
• 23:05
  this makes me feel uncomfortable. I don't know why.
• 23:09
  Can we take a minute and talk about it? Do you know? So trusting
• 23:13
  that what's going on in your gut is really the way that you
• 23:17
  feel, and you don't have to hide it or swallow it or or whatever.
• 23:22
  I I I feel like I feel
• 23:25
  like so much of our
• 23:29
  interesting bits have been ground down. You know,
• 23:33
  you used to be like this little spiky ball. Now you're, you know, just a
• 23:37
  surround ball like everybody else, And it's time to let the spikes
• 23:40
  back out so that you can you know, and every once in a while, I
• 23:43
  do an email, you know, or a post that is
• 23:47
  really stupid, but it makes me laugh. Mhmm. You know? And it
• 23:51
  it is, you know, and it it's kinda like, hold on. Okay. Sorry. Keep going
• 23:54
  because we're gonna run out of time to hear about your freebie and stuff if
• 23:57
  we don't keep going. No. That's fine. So I I just wanna say I
• 24:01
  agree with you, and this is something that I first heard talked about probably
• 24:04
  30 years ago, and I'm making progress even this week on that. So
• 24:08
  I'm right there with you. It's, you know, that whole idea of dealing with things
• 24:12
  at the time. It's like, yeah, I should do that. But I'm getting
• 24:16
  better better than I used to be. As as far as the
• 24:19
  freebies goes, I have a if if you go to my website, you'll
• 24:23
  you'll see I have a thing called the,
• 24:27
  it is called the client attraction readiness scorecard. And
• 24:31
  what it is, it's an assessment that you take and it and it's and it
• 24:34
  looks at all of these different areas of your business. Say, are you ready to
• 24:37
  are you doing what you can to bring more clients in?
• 24:41
  And for your listeners, what I'd like people to do is to,
• 24:44
  go to to the website and they can do that, and then they can
• 24:48
  schedule a free, no obligation, not trying to sell them anything,
• 24:53
  session with me where we talk about their
• 24:57
  scorecard, what it says, where they need to focus their attention, for the
• 25:01
  biggest leverage to to help them to to attract more clients. Because in this
• 25:05
  day and age, I think that's what people need more than ever.
• 25:09
  That's fantastic because clients are the lifeblood of our
• 25:12
  business. They are. Which is why you and I
• 25:16
  I I I I will stick this in because this is also a freebie,
• 25:20
  where Ron and I are collaborating where twice a month, we are doing the
• 25:23
  practical client attraction lab where you can just come and ask
• 25:27
  bring your questions and brainstorm and see what
• 25:31
  see what you need. I usually when I put it in the, you know,
• 25:35
  my Sunday post, I say, come for a minute, stay for the hour.
• 25:41
  Absolutely. Absolutely. Fun people. Okay. So here's the
• 25:44
  question. The question is, when was the last time you did
• 25:48
  something new for the first time?
• 25:55
  This summer, I I stayed for a month in San Diego.
• 25:58
  My significant other and I are thinking about where we want to escape when
• 26:02
  Atlanta gets hot and nasty, and, we loved San
• 26:05
  Diego. So that was the first time that we've done that, and it was awesome.
• 26:09
  Yeah. San Diego is a beautiful
• 26:13
  place. So, guys, I hate to do this, but we need to wind this
• 26:17
  up. 30 minutes can go really fast when you're with
• 26:20
  the right person. And so the first thing that I wanna say to you
• 26:24
  is, before I let you go, is the
• 26:28
  commercial part. The part where I say to you subscribe, share,
• 26:32
  and engage with the podcast on social media. You know, we
• 26:36
  wanna supercharge your business through connection, and one of the ways of
• 26:40
  giving back to this community is is being able to do this podcast so
• 26:43
  that you get information that comes to you, and you can make other
• 26:47
  connections and get free gifts that'll help you build your
• 26:50
  business. So I want you to keep, coming to the one
• 26:54
  small change and doing this, finding shifts that are gonna help
• 26:57
  your help your business. And, you know, you can
• 27:01
  listen to all the other episodes that are there and dive into a world
• 27:05
  of bold vision and innovative possibility. So, Ron, if you were gonna
• 27:08
  give us one some last words to live by, what would they be?
• 27:15
  I would say that in the end,
• 27:19
  the person who matters most, the person whose judgment
• 27:22
  matters most should be you. And if you practice that, eventually, it will
• 27:26
  be. That is great
• 27:29
  information. But I have to tell you of all the stuff that we've
• 27:33
  gone through, my favorite from you is,
• 27:37
  how do you like to receive bad news?
• 27:42
  That's a that's a valuable question to ask. Yeah. In the first coaching
• 27:46
  session that we did together, he said that to me.
• 27:49
  And I went, Do you know? And
• 27:53
  it kind of said, you're gonna, you know, have to make some changes.
• 27:57
  And what it made me realize was that for
• 28:01
  me to be authentic, I needed to be
• 28:04
  able to receive it the way I would give it to a client and act
• 28:08
  on it, do what I would if I got bad news, I needed to look
• 28:12
  at it the way that I'm telling my clients to. So that I didn't mean
• 28:16
  to step on your last words, but that's the one that that has
• 28:19
  stayed with me the entire time. So I
• 28:23
  share that with anybody who's listening. Alright. So
• 28:27
  like I just said, change sometime can be simple, but it is not
• 28:31
  always easy. It requires courage, resilience, and a
• 28:34
  willingness to step outside your comfort zone. So
• 28:38
  join me on the one small change as we embark on this journey,
• 28:41
  and till next time, please stay curious.
• 28:46
  Thank you for joining us. Thank you, Ron.