Latest / No Days Off with Brian Gubernick
697. Beat the Best to Become the Best
In today's episode, Brian shares a moment with his 13-year-old daughter, Katy, that every entrepreneur needs to hear. She wanted to pick smaller, easier dance competitions -- the kind where the odds of winning are higher. And Brian had to remind her of a truth most adults forget: you don't get better by lowering the competition. You get better by raising your skill.
Brian breaks down how this same pattern shows up in business; when we choose safer goals, easier markets, or smaller rooms because they feel comfortable. But greatness doesn't live in comfort. It lives in pressure. It lives in…
The skinny
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