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Where Design and Software Meet: Rethinking B2B Creative, Process and a Lot More

We were happy this last time to have Chris Finneral,CEO & Co-Founder at SketchDeck on in an episode called, Where Design and Software Meet: Rethinking B2B Creative, Process and a Lot More.

We talk about (among other things) this idea that the sales pipeline just appears over the horizon. I ask Chris, in his experience as a serial entrepreneur, is sales pipeline development that easy?

He says...

"It's prospecting, generating leads is always something which requires work. Even if you have something that's awesome that everyone wants, you need to really educate your market, educate the leads…

The skinny

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