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Mahomes and Texas Tech’s Jersey Evolution | Texas Tech Red Raiders Football News
Texas Tech’s latest “Let’s Ride” alternate jersey drop with Patrick Mahomes and Adidas is more than just flashy black threads—it’s a bold branding move that’s turning the QB into a campus icon. Debuting Sept. 18 against Houston, these uniforms feature Mahomes’ signature wordmark on the helmet and a standout shoulder design, marking the third straight year of this partnership. It’s not just hype—it’s smart business: boosting fan engagement, driving jersey sales, and keeping Mahomes deeply connected to the program. As fans wonder if Mahomes is becoming as central to Texas Tech’s identity as the…
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