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Caitlin Clark x Eli Lilly's "Start How You Can," Inside Adidas' Backyard Legends with LOLA USA, Upfronts Week Breakdown & Retail Media with WSJ's Megan Graham
Caitlin Clark is starring in Eli Lilly's new "Start How You Can" campaign from Wieden+Kennedy Portland — and it is a meaningful shift in how a major pharmaceutical company is showing up in culture. The campaign positions exercise, not medication, as the frontline message for health. It launched at the Indiana Fever opener and rolled out nationally across TV, social, print, cinema, and major city takeovers. Joining us to talk about it: Lina Polimeni, Senior Vice President and Chief Marketing Officer of Consumer at Eli Lilly.In the WORLD FAMOUS TWO MINUTE DRILL: WPP US President Michael Houston…
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