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City Invests to Revive Old Town Scottsdale | Mesa News
Scottsdale’s Old Town is feeling the chill—local biz owners report slower crowds after years of steady buzz. Heather Harding, a 30-year veteran hat seller, says this past year was unexpectedly quiet. But the city’s rolling out a $2.5 million marketing blitz to turn things around, taking over from an outside agency and even matching funds to help local shops advertise. Tourism chief Kevin Burke’s goal? Make sure every Scottsdale visitor ends up in Old Town, funneling tourist dollars to the district’s unique vibe. It’s a bold move to revive foot traffic and boost the local economy—hope is high…
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