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Shaping the Future: AI Influencers and the Shift to First-Party Data
Digital Marketing Today Podcast Welcome to Digital Marketing Today Join us in our latest episode where we dive into groundbreaking news and innovations within the digital marketing landscape. Today we are exploring major disruptions and advancements from industry giants and how these changes are molding the future of marketing strategies. Episode Highlights Influencer Marketing's New Era: Discover how Publicis Groupe's monumental acquisition of Influential, an AI-driven influencer platform, for $500 million is reshaping the advertising world. Learn about the potential of their 3.5…
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