Latest / Callis Mindset with Kannon Callis / CM 21 Relationships and Trust: Juliana Cantele on Opportunity, Connection and Building a Network
Transcript
- 0:00Speaker 1: Welcome back to Callus Mindset Podcast. Today's guest is someone
- 0:03Speaker 1: I've gotten to know through Amherst Madison, the brokerage at
- 0:06Speaker 1: which we are agents with. One of the first things
- 0:09Speaker 1: that stood out to me about this person is that
- 0:12Speaker 1: her energy is always on.
- 0:14Speaker 2: She's warm.
- 0:15Speaker 1: She's always smiling, inviting people, friendly, easy in conversation, and
- 0:20Speaker 1: has a way of making people feel comfortable and genuinely valued.
- 0:24Speaker 2: In real estate, I don't.
- 0:25Speaker 1: Think we can underestimate how powerful that skill actually is.
- 0:29Speaker 1: We're helping people through some of the most biggest financial,
- 0:34Speaker 1: sometimes turbulent, personal decisions of their lives. And before they
- 0:38Speaker 1: ever make a decision to transact, they have to trust you.
- 0:42Speaker 1: Juliana has built a really interesting real estate business around relocations,
- 0:47Speaker 1: serving Idaho's Brazilian community, and she's becoming one of the
- 0:51Speaker 1: top premier agents at Amherst Madison. But what I really
- 0:54Speaker 1: want to unpack today isn't just the titles and kind
- 0:57Speaker 1: of the transactions.
- 0:58Speaker 2: It's more Why people trust her.
- 1:05Speaker 1: From the time I've met her just in the last
- 1:07Speaker 1: year or so, she set a great example for other agents.
- 1:10Speaker 1: She's always showing up. Work ethic is unmatched and she
- 1:14Speaker 1: treats people very kindly. So today we're going to talk
- 1:17Speaker 1: about her story, the relocation and the Brazilian community niche
- 1:21Speaker 1: that she's tapped into building a great reputation and relationships
- 1:24Speaker 1: along the way and why sometimes the hardest things are
- 1:28Speaker 1: actually simple if you're focused on the right things. Juliana,
- 1:32Speaker 1: welcome to Calus Mindset.
- 1:34Speaker 3: Thank you so much for having me today.
- 1:36Speaker 4: It's such a pleasure to be here and to be
- 1:38Speaker 4: chosen by you to be here today. And for all
- 1:41Speaker 4: your kind words about me, it got me a little surprised.
- 1:46Speaker 3: I feel like we can stop right now. Thank you
- 1:48Speaker 3: so much for stopping.
- 1:49Speaker 2: Yeah, of course. Of course. Well, thanks for taking the time.
- 1:53Speaker 2: I know you're busy.
- 1:54Speaker 1: I've seen you in the office all the time and
- 1:57Speaker 1: always working with your clients and putting them first. But
- 2:01Speaker 1: I want to tell your story. And before we go
- 2:03Speaker 1: backwards to your past of how you got here, what
- 2:06Speaker 1: are you doing today? So tell me a little bit
- 2:08Speaker 1: about yourself.
- 2:09Speaker 4: So my name is Juliana Cantelli. I am a realtor
- 2:12Speaker 4: here with Amherst Medicine. This is how we met. I've
- 2:15Speaker 4: been here in Idaho for almost six years now. Since then,
- 2:20Speaker 4: I'm doing real estate. I am a mom as well
- 2:24Speaker 4: and a wife. And yeah, I love life. I love
- 2:28Speaker 4: what I do. And I actually want to say thank
- 2:30Speaker 4: you so much for doing this, because as a realtor,
- 2:33Speaker 4: inviting other realtors, it's for me like the biggest sign
- 2:38Speaker 4: of abundancy, which in real estate, a lot of people
- 2:41Speaker 4: think it doesn't exist. And I think you are a
- 2:43Speaker 4: great example that it's there. It's here for the good professionals.
- 2:47Speaker 4: And I admire you for that.
- 2:49Speaker 2: Yeah, thank you.
- 2:50Speaker 1: I love working with other realtors. I know I do
- 2:53Speaker 1: property management too, so I do a little bit of both,
- 2:56Speaker 1: but I work with realtors for my other business and
- 2:59Speaker 1: we work together for referrals for rental clients and helping
- 3:03Speaker 1: people position themselves while they're looking to buy with you.
- 3:06Speaker 2: And so there's always a synergy.
- 3:09Speaker 1: There's always some way we can work together if you
- 3:12Speaker 1: have that mindset of abundance, of let's do this together
- 3:16Speaker 1: and not just take take take you know it's like
- 3:20Speaker 1: we have we have that different mindset and let's go
- 3:24Speaker 1: back a little bit to you've been here for six
- 3:26Speaker 1: years did you did you have an experience in real
- 3:30Speaker 1: estate before that or did you start when you arrived here.
- 3:34Speaker 4: Just a bad one just like going through all the
- 3:36Speaker 4: exam and the test I was in Colorado and I
- 3:38Speaker 4: wanted to become a realtor I knew I wanted to
- 3:41Speaker 4: become a realtor and I studied for it. I passed
- 3:44Speaker 4: the exams, but then I got pregnant and I didn't work.
- 3:47Speaker 3: We moved away. So I let my.
- 3:49Speaker 4: License go and I didn't work as a realtor before now.
- 3:54Speaker 4: So it's been basically five and a half years as.
- 3:57Speaker 3: A realtor in Idaho.
- 3:59Speaker 2: Okay. And where were you before that?
- 4:01Speaker 3: Colorado.
- 4:02Speaker 2: Colorado. What part?
- 4:04Speaker 3: Fort Collins.
- 4:05Speaker 2: Fort Collins. No kidding.
- 4:07Speaker 1: I actually lived in Denver for three years. Before I
- 4:10Speaker 1: came to Idaho, I moved to Denver from Texas. I
- 4:13Speaker 1: met my wife from Boise, Idaho in Denver. During COVID,
- 4:17Speaker 1: we moved back to Texas and then we came to Idaho.
- 4:20Speaker 1: So I love Fort Collins and all the way down
- 4:23Speaker 1: to the Colorado Springs. One of my favorite places was Colorado.
- 4:27Speaker 2: And how did you end up there?
- 4:32Speaker 4: It was, you know, I met my husband in New
- 4:34Speaker 4: Zealand 15 years ago and we were travelers before the
- 4:38Speaker 4: kids and just kind of like, backpacking and living the life.
- 4:42Speaker 4: I've lived in five countries and Colorado was just kind
- 4:47Speaker 4: of like, let's go and live in US after we
- 4:49Speaker 4: lived in New Zealand and Australia. And we actually had
- 4:53Speaker 4: our first kid in Australia and we were like, well,
- 4:56Speaker 4: you know, visa is hard to figure things out. We
- 4:59Speaker 4: have the opportunity to live in a great economy. Let's
- 5:01Speaker 4: just go to US. And because he's from Arkansas and
- 5:05Speaker 4: I knew I didn't want to live in Arkansas, I
- 5:07Speaker 4: started looking for a place and I found Colorado. This
- 5:12Speaker 4: is how we ended up going there. We lived there
- 5:14Speaker 4: for three and a half years. It was a good experience.
- 5:18Speaker 4: It was not definitely my favorite place comparing to the others,
- 5:21Speaker 4: especially comparing to Idaho. But it was a good experience.
- 5:25Speaker 4: But it was the three and a half years and
- 5:27Speaker 4: that was it.
- 5:28Speaker 3: And we left.
- 5:28Speaker 1: Got it.
- 5:30Speaker 2: OK, well, that makes more sense.
- 5:32Speaker 1: And I didn't realize how many countries you lived in.
- 5:35Speaker 1: So New Zealand before Colorado, Colorado before Idaho, Australia before
- 5:41Speaker 1: New Zealand.
- 5:42Speaker 3: Yeah.
- 5:42Speaker 2: And where else did you live?
- 5:44Speaker 4: After after Colorado, I wanted to go to the beach
- 5:47Speaker 4: because this is where I come from. Right. So California
- 5:50Speaker 4: was out of reach because it's too expensive. No kidding
- 5:53Speaker 4: that I have a lot of relocation as well from
- 5:56Speaker 4: California because people are like running away from the from
- 5:59Speaker 4: the view. And I didn't want to go that direction
- 6:02Speaker 4: because of these. So I wanted to be close to
- 6:04Speaker 4: the beach. So we went to Portugal. And that's actually
- 6:07Speaker 4: where I had my second kid.
- 6:08Speaker 3: And it was good.
- 6:10Speaker 4: We spent one year there and realized that economically just
- 6:14Speaker 4: made more sense to come back to U.S. Life was
- 6:18Speaker 4: a little easier with two little ones to be able
- 6:21Speaker 4: to build.
- 6:22Speaker 3: Because remember, we were backpackers.
- 6:24Speaker 4: So we were just traveling and money was not a priority.
- 6:29Speaker 4: So everything came very late. We were traveling, spending money,
- 6:34Speaker 4: just having fun and living the life. And then when
- 6:38Speaker 4: we realized that, well, we have to stop somewhere that
- 6:41Speaker 4: we actually have the opportunity to build, this is when
- 6:44Speaker 4: we came back from Portugal to U.S. And then a
- 6:48Speaker 4: pandemic hit. We stopped in Arkansas for a year. And
- 6:53Speaker 4: over there is when I found Boise Online. And we
- 6:56Speaker 4: came over here. And we've been here since then.
- 7:00Speaker 2: Wow. What a journey.
- 7:02Speaker 3: All right.
- 7:03Speaker 1: I think I thought I would live a lot of
- 7:05Speaker 1: places because I've lived in three different states, four different
- 7:07Speaker 1: states in the US, but you've come from different places
- 7:10Speaker 1: overseas and other.
- 7:11Speaker 2: That's incredible.
- 7:12Speaker 1: And you probably you probably experienced a lot of different
- 7:15Speaker 1: cultures and communication across different languages even. And that's really interesting.
- 7:23Speaker 1: How does that compare to when you came to America?
- 7:26Speaker 1: What did you think of the culture here?
- 7:29Speaker 4: First, you know, it's, it's an interesting question that you
- 7:32Speaker 4: were asking because it's so good when we can, um,
- 7:36Speaker 4: just grow out of like experience, you know, my first
- 7:39Speaker 4: experience in America in Colorado, since I've lived in New Zealand, Australia, Portugal,
- 7:44Speaker 4: I've never been here. Uh, I came here because of
- 7:46Speaker 4: my husband and, uh, I didn't love it. I, I,
- 7:50Speaker 4: I was full of prejudice in many ways and, uh,
- 7:54Speaker 4: unnecessary prejudice to be honest.
- 7:56Speaker 3: And, uh, And we left. And then when I was out,
- 8:00Speaker 3: I realized how good it was.
- 8:02Speaker 4: And when I came back and we came to Idaho,
- 8:05Speaker 4: this is how I felt really like I'm home, you know,
- 8:08Speaker 4: and I don't want to go anywhere else. And the
- 8:10Speaker 4: cultural part is very interesting. And that was one thing
- 8:13Speaker 4: that I actually used a lot in my favor when
- 8:16Speaker 4: I became a realtor. Because when you were in a
- 8:19Speaker 4: place like Idaho, when I started five and a half
- 8:23Speaker 4: years ago, it was not like it. there were so
- 8:26Speaker 4: many real, I mean, there were, but there were not
- 8:28Speaker 4: many people moving over here right after it started, but
- 8:33Speaker 4: in the beginning was not. And I remember the cultural
- 8:37Speaker 4: thing helped me because I could not say I am local.
- 8:40Speaker 3: You know, I could not say that I'm local.
- 8:42Speaker 4: I know everything, but I could say I've lived in
- 8:45Speaker 4: five countries. I have an amazing cultural background. I know
- 8:50Speaker 4: what's a good life in certain places and what's a
- 8:53Speaker 4: bad life in certain places. So I used that in
- 8:56Speaker 4: my favor to convince people that they could work with me,
- 9:01Speaker 4: feel comfortable. And although I have this weird accent, I'm
- 9:04Speaker 4: not an Idaho local, I will be able to help
- 9:06Speaker 4: you find what fits your needs.
- 9:09Speaker 3: You know what I mean? Yeah. Yeah.
- 9:11Speaker 2: And I think that matters a lot. It matters.
- 9:15Speaker 1: I can understand accents fairly easy. I've worked in technology
- 9:18Speaker 1: and software and, you know, basically a lot of the
- 9:21Speaker 1: companies were overseas. And so that was my working knowledge
- 9:24Speaker 1: was learning how to listen and to understand. But at
- 9:27Speaker 1: the same time, if you can get through what matters
- 9:30Speaker 1: to them and do the job that matters more about
- 9:33Speaker 1: their interests and treat them the way they want to
- 9:35Speaker 1: be treated, an accent isn't a reason in my opinion to,
- 9:39Speaker 1: you know, to not work with someone, especially if you've
- 9:43Speaker 1: been treated that way coming into America and, you know,
- 9:45Speaker 1: maybe they hurt your accent and then, but we're also.
- 9:48Speaker 2: The most diverse country in the world.
- 9:50Speaker 1: And so there's so many different accents and, That's something
- 9:53Speaker 1: I try to listen for and understand because a lot
- 9:55Speaker 1: of my clients are also from overseas or they are
- 9:58Speaker 1: immigrants and even in the rental side, you know, over
- 10:02Speaker 1: 50% of my clients, they have a different background. And
- 10:06Speaker 1: so it's good to be around that, I think. And
- 10:09Speaker 1: it also helps you connect with people when they don't
- 10:12Speaker 1: feel alone. When they're like, oh my gosh, I need
- 10:16Speaker 1: someone who knows what it's like. who's moved here brand new,
- 10:20Speaker 1: who might not know, like you said, might not know
- 10:23Speaker 1: everything about local, but over the last five and a half,
- 10:26Speaker 1: six years, I'm sure you've really gained a ton of
- 10:29Speaker 1: experience in learning, becoming that local expert as well.
- 10:33Speaker 3: Yeah, yeah, for sure.
- 10:34Speaker 4: And that actually, nowadays, when I look back and having
- 10:38Speaker 4: all these backgrounds of culturally experience, it just adds because
- 10:43Speaker 4: the local I'm learning, but that's something that I I
- 10:46Speaker 4: couldn't get if I didn't have that experience today. I
- 10:49Speaker 4: couldn't learn that, you know, so that's definitely something that
- 10:53Speaker 4: I'm really proud of and I love the experience I
- 10:57Speaker 4: had for sure.
- 10:57Speaker 1: Yeah, it's a huge strength, I think, especially with Micron
- 11:02Speaker 1: and a lot of the people that are moving here
- 11:03Speaker 1: for those high, you know, very high level tech jobs
- 11:07Speaker 1: are from other markets. I had an open house just
- 11:11Speaker 1: a few months ago where the couple had already lived.
- 11:15Speaker 2: In the neighborhood.
- 11:15Speaker 1: They were just looking to upsize, you know, a little
- 11:17Speaker 1: bit larger house. And they were here from, I think
- 11:21Speaker 1: it was Taiwan.
- 11:23Speaker 2: I believe it was. Yeah, it was Taiwan.
- 11:25Speaker 1: They were here for semiconductor, like for Micron. And it
- 11:28Speaker 1: was just incredible to see the talent that it's pulling
- 11:30Speaker 1: from all different markets worldwide. So I think we're going
- 11:32Speaker 1: to see more of that in the coming years. It's
- 11:35Speaker 1: going to add to Boise and the growth here and
- 11:38Speaker 1: I'm really excited about it.
- 11:39Speaker 2: I want to also ask, how did you decide on
- 11:42Speaker 2: real estate?
- 11:43Speaker 1: I know you were a big-time adventurer, backpacking, traveling, probably
- 11:49Speaker 1: very minimalistic with your items at that time of your life.
- 11:53Speaker 3: Everything fits inside the bag.
- 11:56Speaker 2: Right. Yeah. And you had a period.
- 11:58Speaker 4: I'll go.
- 11:58Speaker 3: I'll go.
- 11:59Speaker 4: And I left Brazil. You know, Brazil, it's an undeveloped country.
- 12:02Speaker 4: We're not talking about U.S. I traveled and my husband
- 12:06Speaker 4: jokes with me up to today. I traveled with iron
- 12:08Speaker 4: inside my bag because I wanted to iron some of it.
- 12:15Speaker 3: Yeah. But like real estate came.
- 12:17Speaker 4: I joke that out of my age, you know, I
- 12:20Speaker 4: became a realtor five and a half years ago.
- 12:22Speaker 3: I'm 44 today.
- 12:24Speaker 4: I guess for a woman, especially that is, I think
- 12:27Speaker 4: it's statistically, it's proven that there is a lot of
- 12:29Speaker 4: women in the older age after 40 becoming realtors.
- 12:35Speaker 3: And for me, I have the explanation. I was always
- 12:38Speaker 3: very career driven. Always. I, our career always.
- 12:41Speaker 4: Was the first thing in mind to the point that
- 12:43Speaker 4: in the past, I used to say that I didn't
- 12:45Speaker 4: want to have kids because of my career.
- 12:47Speaker 3: I had a big management fashion store job in Brazil.
- 12:54Speaker 4: And I, got a job, like I worked for 10
- 12:57Speaker 4: years in the same job. And so for me, there was,
- 13:00Speaker 4: I just left that job to go to New Zealand.
- 13:03Speaker 4: I was always very career motivated. And then when I
- 13:06Speaker 4: had my kids, I had both of them. One is 11,
- 13:09Speaker 4: one is seven. Everything goes away.
- 13:12Speaker 3: You know what I mean?
- 13:13Speaker 4: I love being a mom. I would not exchange that
- 13:16Speaker 4: for anything. but when you are so career driven, that's
- 13:21Speaker 4: just so hard because when you come back and I
- 13:23Speaker 4: understand other women in the same situation, when I come back,
- 13:26Speaker 4: when I came back to the workforce, I was like,
- 13:30Speaker 4: what do I do now? I didn't know. And real
- 13:34Speaker 4: estate was always something that was always in the back
- 13:36Speaker 4: of my mind. I like, I like the interaction with people.
- 13:39Speaker 4: I like the fact that I can show homes, which
- 13:44Speaker 4: in the beginning we think that's all you do, but
- 13:46Speaker 4: then you learn. I love the home designing and just
- 13:51Speaker 4: seeing the different opinions and things from the house. And
- 13:56Speaker 4: a lot of the things are so different from what
- 13:57Speaker 4: I grew up with, the construction. And so everything influenced
- 14:02Speaker 4: me going.
- 14:02Speaker 3: That direction and doing these.
- 14:04Speaker 4: But basically choosing Real Stage was because I was coming
- 14:08Speaker 4: back from being only a mom and I wanted to
- 14:11Speaker 4: build a career again. And I saw an opportunity in
- 14:14Speaker 4: Real Stage because of the combination of my personality and
- 14:18Speaker 4: the job itself.
- 14:20Speaker 2: Yeah.
- 14:20Speaker 3: Yeah.
- 14:20Speaker 1: And I think it's a very strong combination. I mean, your,
- 14:23Speaker 1: your experience, your skillset, the way that you present yourself
- 14:27Speaker 1: and the way that you dress and the design factor,
- 14:30Speaker 1: you always look nice. You know, it's like, it's kind of,
- 14:34Speaker 1: I noticed that immediately when I walked into the brokerage
- 14:37Speaker 1: office for the first time, I looked around and I'm like, man,
- 14:39Speaker 1: everyone here is dressed as nice or nicer than myself.
- 14:43Speaker 2: Like every person.
- 14:45Speaker 4: And the funny thing you say that is because I
- 14:47Speaker 4: interviewed a lot of brokerage and Amherst medicine kind of
- 14:51Speaker 4: like scared me a little bit, you know, it was like,
- 14:53Speaker 4: it intimidated me a little bit. I'm like, I don't
- 14:56Speaker 4: know if I am that fancy because I'm not, but
- 14:59Speaker 4: you know, I think in the end it's like being
- 15:01Speaker 4: surrounded by good people just make you be better. You know,
- 15:04Speaker 4: I was always good with my fashion. I worked with fashion,
- 15:07Speaker 4: but It's nice to be surrounded by people with good
- 15:11Speaker 4: taste and who want to grow.
- 15:15Speaker 3: That makes you go that direction as well.
- 15:18Speaker 2: Yeah, I agree.
- 15:19Speaker 1: If you surround yourself by people that have a high standard,
- 15:22Speaker 1: they carry themselves with confidence and they know what they're
- 15:25Speaker 1: doing because of experience, you sometimes will grow to that
- 15:29Speaker 1: expectation as well. They say you surround yourself or who
- 15:32Speaker 1: you surround yourself with, that's who you become. And if
- 15:35Speaker 1: you surround yourself with the worst people, I just don't
- 15:39Speaker 1: believe it's going to make you better.
- 15:40Speaker 3: You know, it's like a hundred percent. Yeah.
- 15:43Speaker 2: No, I agree. That was, that was something that stood
- 15:45Speaker 2: out to me as well.
- 15:45Speaker 1: And then, you know, with these momentum conferences and forums
- 15:48Speaker 1: and some of the extra, the workshops that we did
- 15:50Speaker 1: at the beginning and the support, it just stood out.
- 15:53Speaker 1: And so I want to talk about how you got
- 15:55Speaker 1: your first client ever in Idaho.
- 15:59Speaker 3: Yeah. Yeah.
- 16:01Speaker 4: She's actually still a good friend. We are about to
- 16:03Speaker 4: get together. She's probably around 70 years old. And it's
- 16:07Speaker 4: her and her son who lives with her. And Andy
- 16:10Speaker 4: should be around, I want to say, 45 or so.
- 16:14Speaker 4: So they were moving from California. And I was doing
- 16:17Speaker 4: this open house. And if she tells this story, she's
- 16:21Speaker 4: going to say that she walked to the open house.
- 16:24Speaker 4: They were looking to buy a house. I was very friendly.
- 16:26Speaker 4: And they left to the open house. And I ran
- 16:31Speaker 4: after them because I didn't get their contact.
- 16:34Speaker 3: I am not.
- 16:35Speaker 4: I don't do a lot of the whole sheet thing
- 16:37Speaker 4: signing here. And that's not just who I am. And then,
- 16:42Speaker 4: but I miss out a lot because I don't make
- 16:44Speaker 4: people do these things.
- 16:46Speaker 3: And I like the connection, the natural connection.
- 16:49Speaker 4: So the natural connection existed, but because it was my,
- 16:52Speaker 4: my beginning of experience, it was 11 months in the business.
- 16:56Speaker 4: I had to run after them and say, Hey, I
- 16:58Speaker 4: really liked you. Why didn't you get your number?
- 17:01Speaker 3: You know?
- 17:01Speaker 4: So I ended up getting their number. And they fell
- 17:04Speaker 4: in love with me. We saw some houses. They knew
- 17:08Speaker 4: another realtor, but they ended up choosing me. The other
- 17:10Speaker 4: realtor was from Australia, actually. We'll never forget that.
- 17:13Speaker 3: So we both had the.
- 17:14Speaker 4: Accent, but they chose me and they became really good friends.
- 17:19Speaker 4: They've been here for five and a half years is
- 17:21Speaker 4: the time I have my license. And yeah, and they
- 17:26Speaker 4: love me. They send me texts. They send gifts to
- 17:28Speaker 4: my kids every year.
- 17:30Speaker 3: And they are amazing people.
- 17:32Speaker 2: That's awesome. And that says a lot.
- 17:34Speaker 1: It really, it speaks volumes that your very first client
- 17:38Speaker 1: ever still is a big.
- 17:40Speaker 2: Part of your life.
- 17:41Speaker 1: They do care about your wellbeing, you know, because you've
- 17:43Speaker 1: built that and you fostered that relationship. And it just,
- 17:46Speaker 1: it shows based on, you know, almost six years later,
- 17:50Speaker 1: here we are and they're still in your life. So
- 17:53Speaker 1: you built that bridge and you know, it's still there.
- 17:55Speaker 2: Was, were they your first Brazilian clients?
- 17:58Speaker 4: No, they are Americans and they live in California. Yeah,
- 18:02Speaker 4: they are Americans. And yeah, I do have a huge
- 18:06Speaker 4: Brazilian community. I have a small Greek community as well
- 18:09Speaker 4: that I am part of. And just because I have
- 18:13Speaker 4: a really good client who is from Greece and I.
- 18:16Speaker 3: Met her actually in the shore lodge in Macau. I
- 18:19Speaker 3: was on a date trip with my husband. She was there.
- 18:21Speaker 4: They were moving here. So I ended up meeting her
- 18:24Speaker 4: and she introduced me to her community. I have a
- 18:27Speaker 4: couple of Greek clients as well. So it's a very fun.
- 18:30Speaker 4: I'm not like I don't I don't niche myself as much.
- 18:34Speaker 4: I sometimes think I should a little more, but I
- 18:38Speaker 4: don't niche myself because, you know, when you are starting
- 18:41Speaker 4: one of the things that I I still don't agree
- 18:44Speaker 4: with the way we learn in real stage is when
- 18:46Speaker 4: people tell you you have to you have to find
- 18:50Speaker 4: the niche. You have to find a niche. I always
- 18:54Speaker 4: thought that the niche is going to find me. And
- 18:57Speaker 4: if it takes longer, it takes longer. And the reason
- 19:00Speaker 4: why is just because I like everything to be more natural.
- 19:04Speaker 4: And I like the organic side of everything. So I
- 19:07Speaker 4: work for the client. So if I have an amazing
- 19:10Speaker 4: client that I love as a person and I have
- 19:14Speaker 4: to sell their super simple house or if they have
- 19:18Speaker 4: a super luxury home, I don't care. I would do
- 19:21Speaker 4: the same job. And I'm sure you are like this too.
- 19:23Speaker 4: I would do the same job. I would offer the
- 19:25Speaker 4: same thing because for me, the important is for him
- 19:29Speaker 4: to be happy or her to be happy. So my
- 19:32Speaker 4: niche ended up finding me, obviously with the second language,
- 19:36Speaker 4: being Portuguese makes easier for a lot of the Brazilians
- 19:39Speaker 4: come to me. And I am, I think one of
- 19:41Speaker 4: the three Brazilian realtors here, but I think I am
- 19:43Speaker 4: the only really full-time Brazilian realtor. So I am in
- 19:48Speaker 4: all the communities. So, whenever they talk housing, they send
- 19:51Speaker 4: them to me. And I'm trying to do the same
- 19:54Speaker 4: thing with the Greek community, not because I'm trying to
- 19:56Speaker 4: get another community, but because their culture is so similar
- 20:00Speaker 4: to my culture that that would be amazing.
- 20:03Speaker 3: It's kind of multiplying the Brazilian, you know.
- 20:06Speaker 4: So basically that, that's how my Brazilian group comes to me.
- 20:11Speaker 1: Well, I think you have a great framing in which
- 20:15Speaker 1: your business is positioned. You know, the way in the,
- 20:18Speaker 1: where your business is positioned is very strategic. Even if
- 20:22Speaker 1: it's a, you're not trying to box yourself into, I
- 20:25Speaker 1: am the number one Brazilian realtor, you know, for relocations,
- 20:27Speaker 1: which in my opinion, you are, but you don't have
- 20:30Speaker 1: to say it, you know. From there, the Greek community
- 20:34Speaker 1: would be great. But I think your niche is also
- 20:36Speaker 1: it's trust and relationships. Because like what you just said
- 20:39Speaker 1: is it doesn't matter if the client is selling a
- 20:42Speaker 1: very basic small home or if they're buying luxury or
- 20:45Speaker 1: selling luxury, you're going to treat them the same way.
- 20:48Speaker 2: Your niche is you. It's your, the way.
- 20:52Speaker 1: You run your business and the way that your relationships
- 20:55Speaker 1: are so front and center. That's what stood out to
- 20:59Speaker 1: me in just, you know, what we're talking about right now.
- 21:01Speaker 2: So That's universal, right?
- 21:04Speaker 1: You don't have to be Brazilian or Greek or relocating
- 21:08Speaker 1: from another place.
- 21:09Speaker 3: Yeah.
- 21:10Speaker 4: And it's funny because when I started real estate and
- 21:12Speaker 4: I heard, and I'm sure you did too, and I'm
- 21:14Speaker 4: not saying it's wrong. I'm just saying that is a
- 21:16Speaker 4: path for everyone. And that was not my path to
- 21:20Speaker 4: like find your niche. So do new construction and only
- 21:23Speaker 4: advertise new construction. Do a luxury, only advertise luxury.
- 21:29Speaker 3: I know an agent.
- 21:30Speaker 4: He's an amazing agent. And he only basically does.
- 21:34Speaker 3: Mobile homes, you know.
- 21:36Speaker 4: So I didn't want to do that. And I will
- 21:38Speaker 4: tell you a quick story that I've never told anyone.
- 21:41Speaker 4: But when I left Brazil and I went to New Zealand,
- 21:44Speaker 4: I went by myself. I didn't know my husband then.
- 21:47Speaker 3: And I went backpacking.
- 21:49Speaker 4: And I could just imagine how, you know, you meet
- 21:52Speaker 4: some elderly people and they are lonely.
- 21:55Speaker 3: A lot of them have lost their families. partner have lost,
- 21:59Speaker 3: kids live.
- 22:00Speaker 4: Far away and they are by themselves. And we always
- 22:03Speaker 4: hear how lonely life gets with time and they get
- 22:05Speaker 4: more sensitive. In that trip, I was so lonely. I
- 22:10Speaker 4: didn't have a partner. I didn't have kids at the time.
- 22:13Speaker 4: My family was all so far away. It was my decision,
- 22:16Speaker 4: but I was trying to explore the world. And that,
- 22:19Speaker 4: I know I was always a good, I have always
- 22:21Speaker 4: been a good person, but that trip and that time
- 22:24Speaker 4: by myself made me look inside and and treat people differently,
- 22:29Speaker 4: treat every human being as a amazing connection to me.
- 22:34Speaker 4: And that made me a better person. And I started
- 22:38Speaker 4: seeing life a little different. And honestly, everybody who I see,
- 22:44Speaker 4: I'm not saying I'm perfect. Of course, everybody judges and
- 22:47Speaker 4: there will be times I would judge. But everybody that
- 22:50Speaker 4: I see, as bad as they can be, I always
- 22:53Speaker 4: try to understand why I always try to to see
- 22:56Speaker 4: if they are going through something. And I think that
- 22:59Speaker 4: sensitivity makes me open for people. And I think people
- 23:04Speaker 4: can feel that. And this is why I didn't look
- 23:07Speaker 4: for a niche.
- 23:08Speaker 3: Because for me, I want to be here.
- 23:10Speaker 4: It's almost like if I was not a realtor, I
- 23:13Speaker 4: would be like a psychologist or something like this. I
- 23:15Speaker 4: want to be here for people to count on me.
- 23:18Speaker 4: Am I friends with all my clients? No, absolutely not.
- 23:20Speaker 4: Especially as we grow, there are a lot of things
- 23:23Speaker 4: that we have to too sad she's professional and and
- 23:28Speaker 4: happens with time but I am open at first to
- 23:33Speaker 4: be friends with all of them sometimes we see it's
- 23:35Speaker 4: not always the connection doesn't happen always but I'm still
- 23:39Speaker 4: very open so I didn't look I didn't look for
- 23:41Speaker 4: a niche to put myself inside that box as opposite
- 23:46Speaker 4: and just kind of open and whatever comes I am
- 23:49Speaker 4: hope happy to.
- 23:50Speaker 1: Deal with yeah that makes sense and You kind of
- 23:55Speaker 1: reminded me of something that happened to me this year
- 23:58Speaker 1: with a client that I thought I went above and
- 24:02Speaker 1: beyond for. They were relocating from Florida, another state, pretty
- 24:06Speaker 1: far from southeast to northwest. And that's quite a trip.
- 24:10Speaker 1: But they also were relocating for a job. And then
- 24:12Speaker 1: they had.
- 24:13Speaker 2: Their family with them. And it was a bit of
- 24:14Speaker 2: a stressful time.
- 24:16Speaker 1: And I had done some video tours and gone around
- 24:20Speaker 1: to make sure I could do as much as I
- 24:22Speaker 1: could hands on so they could just know that it's
- 24:24Speaker 1: taken care of, you know, the NHO, all of the stuff.
- 24:28Speaker 2: That we need to do in person, I did it.
- 24:30Speaker 1: And then on closing day, and I might've mentioned this before,
- 24:34Speaker 1: I think you were in the room when I mentioned this,
- 24:36Speaker 1: the last conversation I had with my clients was they
- 24:40Speaker 1: hung up on me and they were mad about the
- 24:42Speaker 1: funding and the financing and the timing of the loan,
- 24:46Speaker 1: not necessarily being on time.
- 24:48Speaker 2: And they were really stressed out about it.
- 24:50Speaker 1: And it didn't make sense to me at the time.
- 24:53Speaker 1: And just this week, I talked to that lender again
- 24:57Speaker 1: who had more information than I had. And there was
- 25:00Speaker 1: something very, very personal going on in their family at
- 25:03Speaker 1: that time. And it's one of those things that I'm
- 25:05Speaker 1: not going to disclose anything about it, but it's just
- 25:07Speaker 1: a serious life matter was going on.
- 25:09Speaker 2: And you never know, like you.
- 25:11Speaker 1: Can't possibly guess what has happened in that week, that day,
- 25:16Speaker 1: that year to your clients. And so I try to
- 25:20Speaker 1: give the benefit of the doubt. I still sent a
- 25:23Speaker 1: gift saying, thank you so much for working with me
- 25:25Speaker 1: and I hope it's the home you dreamt of. But
- 25:29Speaker 1: it made me realize and it made me have the
- 25:30Speaker 1: closure I needed because I thought maybe I did something
- 25:32Speaker 1: wrong along the way and I was blaming myself.
- 25:35Speaker 2: I'm like, where did I mess up? I'm trying to
- 25:36Speaker 2: figure this out because I want to fix it.
- 25:39Speaker 1: And then I heard the update from the lender that
- 25:42Speaker 1: knew more than I did after another conversation. And it's
- 25:45Speaker 1: something that you can't control. It's something, it's a life circumstance.
- 25:50Speaker 2: You know, was happening.
- 25:51Speaker 1: And it made me realize, you know what, no matter
- 25:53Speaker 1: what happened, I'm glad that I didn't yell or get,
- 25:56Speaker 1: you know, irate or send a mean email or a
- 25:59Speaker 1: text message saying, what's wrong with you?
- 26:02Speaker 4: And this is why, and this is why I said,
- 26:04Speaker 4: not everybody's going to be your friend. And in the beginning,
- 26:07Speaker 4: I thought all my clients were going to be my friend,
- 26:09Speaker 4: but I realized that It's not that they are bad
- 26:12Speaker 4: or I am bad. It's just because sometimes we are
- 26:14Speaker 4: in a different connection. We are in a different timeframe
- 26:16Speaker 4: in life. We are in a different mindset in life.
- 26:19Speaker 3: That happens too.
- 26:20Speaker 4: And it doesn't mean that they are not going to
- 26:22Speaker 4: get to that mindset and look back and say, wow,
- 26:25Speaker 4: I was not as nice with these guys as I
- 26:27Speaker 4: should have been. They are just not in that time yet.
- 26:30Speaker 4: So I think when you step back as a professional
- 26:33Speaker 4: and you understand that, I think the growth is tremendous.
- 26:36Speaker 3: You know, I'm sure you learned a bunch.
- 26:38Speaker 4: I'm sure you are going to maybe do some things
- 26:41Speaker 4: differently next time. And some of the things you're going
- 26:44Speaker 4: to do the same because not necessarily was your fault,
- 26:47Speaker 4: but the time that they had in life. And yeah,
- 26:51Speaker 4: and I think that's just like learning experience.
- 26:54Speaker 2: Yeah, that's true.
- 26:55Speaker 1: And just what I've learned is no matter what's going on,
- 26:59Speaker 1: just do the right thing. That's, you know, like not
- 27:03Speaker 1: using emotion, not escalating problems, trying to deescalate and just
- 27:08Speaker 1: solve the, like we're, we're in this together, you.
- 27:11Speaker 2: Know, like let's fix this problem together.
- 27:13Speaker 4: If you talk to my husband, he's going to say,
- 27:16Speaker 4: I'm still in that learning experience for that because you know, Brazilians,
- 27:20Speaker 4: I don't know if how many Brazilians, you know, but
- 27:22Speaker 4: we are like, wow, that's a whole coast.
- 27:26Speaker 2: I've met a few Brazilians and I can attest to that.
- 27:28Speaker 1: It's sometimes it's, uh, it kind of reminds me of, um,
- 27:34Speaker 1: I think in America we have sayings about certain countries
- 27:37Speaker 1: like French, for example, have a similar, like they're going
- 27:41Speaker 1: to pull a gun on you, but then want.
- 27:43Speaker 2: To have your babies or something.
- 27:44Speaker 3: Right.
- 27:44Speaker 2: Like, like that's literally like what I've heard.
- 27:47Speaker 4: It's just emotionally very expressive.
- 27:51Speaker 2: And passionate, expressive, in tune with the feelings.
- 27:56Speaker 3: Yeah. A hundred percent. Yeah. Yeah.
- 27:58Speaker 2: Yes. Well, that's great. So it looks like you're at
- 28:01Speaker 2: the office right now at the building. I can see
- 28:03Speaker 2: the background. It's a nice, lovely day. Did you have
- 28:07Speaker 2: any showings or anything in person that you were doing today?
- 28:10Speaker 4: I do have an inspection that I'm going to do
- 28:14Speaker 4: here soon for a client from out of state as
- 28:16Speaker 4: well that I'm working.
- 28:17Speaker 3: With right now. Yeah.
- 28:20Speaker 4: But besides that, just kind of catching up in my emails.
- 28:22Speaker 4: My mom's here visiting from Brazil. She comes every year.
- 28:25Speaker 4: And the kids were in school yesterday. So I took
- 28:28Speaker 4: her and I took kind of a day off with
- 28:30Speaker 4: her just to give her some like her moments without
- 28:33Speaker 4: the kids around. And today when I got here, there
- 28:36Speaker 4: were a lot of emails to catch up. So this
- 28:38Speaker 4: is what I was doing. And some work.
- 28:41Speaker 3: Later, a little more.
- 28:43Speaker 2: Yeah, that makes sense.
- 28:44Speaker 1: Well, I've always seen, you know, you're always staying busy,
- 28:47Speaker 1: getting stuff done. You know, I really appreciate the time
- 28:51Speaker 1: you've taken today. But I want to dig into just
- 28:52Speaker 1: a couple more topics before we end. The first topic is,
- 28:58Speaker 1: what did you do when you got here to start
- 29:01Speaker 1: building your own network and your own community? I moved
- 29:05Speaker 1: here from another state and it's been about three years
- 29:09Speaker 1: right around now. And I feel like I'm just now
- 29:12Speaker 1: finally starting to get into my network and the connections
- 29:15Speaker 1: I've been building. And it's starting to feel like it's working.
- 29:19Speaker 1: But what was it that you did just to take
- 29:21Speaker 1: those first steps? Because so many people are becoming transplants here.
- 29:25Speaker 4: And you were already exploding. Imagine you in a year
- 29:27Speaker 4: or so. It's going to be.
- 29:31Speaker 2: Like... I can't wait to see where we're at.
- 29:33Speaker 4: In a year.
- 29:33Speaker 3: You were awesome. Yeah, I see your property manager company.
- 29:37Speaker 4: I love it. And try to send... clients to you
- 29:40Speaker 4: for sure. You know, I just moved here and it's
- 29:46Speaker 4: a beautiful place. So I just wanted to explore as
- 29:48Speaker 4: much as possible. I explore a lot with my family,
- 29:52Speaker 4: all the hot springs, the lakes and the nearby cities
- 29:57Speaker 4: and anything that I.
- 29:59Speaker 3: I mean, I've lived in five countries. That is obviously
- 30:02Speaker 3: a lot of exploring.
- 30:03Speaker 4: So I doing in Idaho, there are so many places
- 30:06Speaker 4: that I still don't know in here.
- 30:07Speaker 3: So that's a big part.
- 30:09Speaker 4: And it's really like kind of keeping my energy up,
- 30:12Speaker 4: you know, like if I am in a bar having
- 30:14Speaker 4: a glass of wine or a beer with my husband
- 30:17Speaker 4: and have someone in the side and.
- 30:19Speaker 3: There is a little conversation.
- 30:20Speaker 4: I mean, I try to explore the conversation and I've
- 30:23Speaker 4: made good friends out of that. You know, I've made
- 30:25Speaker 4: good friends out of a barbecue in a place that
- 30:28Speaker 4: I didn't know anyone. So again, comes back to the connection, um,
- 30:32Speaker 4: just be open. And this is what I did. I
- 30:34Speaker 4: was always open to today. I'm going to meet someone
- 30:37Speaker 4: and it's going to be someone that's going to maybe
- 30:39Speaker 4: add a lot to my life.
- 30:40Speaker 3: And it's going to maybe become part of my life.
- 30:42Speaker 4: You're my kids and, and it's going to become a
- 30:44Speaker 4: friend and it's going to come to barbecue in my house.
- 30:46Speaker 4: And I think it being open when I moved here,
- 30:50Speaker 4: helped with the networking and meeting people and making new friends. And, um,
- 30:56Speaker 4: I think I always mention that when I talk to
- 30:58Speaker 4: the new agents here is like also kind of being
- 31:01Speaker 4: that go-to person. Like you don't know, you don't know
- 31:05Speaker 4: where you can find these.
- 31:07Speaker 3: Come to me.
- 31:07Speaker 4: And even though it's not real estate related and I
- 31:10Speaker 4: might not know the answer, I'll get you the answer.
- 31:13Speaker 3: I talk to people who will know when I bring
- 31:15Speaker 3: it to you.
- 31:16Speaker 4: That definitely builds a lot of trust to a lot
- 31:19Speaker 4: of the people I know. And my name started going
- 31:23Speaker 4: out very easily. Even nowadays, like I send some clients
- 31:26Speaker 4: sometimes to reward to some other property manager that I know.
- 31:30Speaker 4: And the reason why is just because everybody comes to
- 31:33Speaker 4: me when it's anything housing related. I just don't deal
- 31:37Speaker 4: with property management, but I have so many people. I
- 31:39Speaker 4: know you don't work with rentals, but we are looking for.
- 31:43Speaker 4: So that's so normal for me nowadays. But just because
- 31:47Speaker 4: my name became that kind of like, link to the
- 31:51Speaker 4: housing thing, no matter if it's rental and buying. And
- 31:55Speaker 4: I'm always happy to help recommending someone that I know
- 31:59Speaker 4: works well, like your company, for example.
- 32:01Speaker 1: Yeah, you've done an incredible job at not just building
- 32:06Speaker 1: a sphere of influence, but you've leveled up past that.
- 32:10Speaker 1: What you're at now is the center of influence. When
- 32:13Speaker 1: people come to you for everything and not just real estate,
- 32:17Speaker 1: but everything that they can think of. They trust you.
- 32:20Speaker 1: They know you're going to do a great job. They
- 32:21Speaker 1: know you're going to have a trustworthy resource. That's the
- 32:24Speaker 1: center of influence. That's goals. Like long-term, that is goals.
- 32:28Speaker 1: So congrats on that. And I know it's only going
- 32:31Speaker 1: to multiply just based on your mindset, the way that
- 32:35Speaker 1: you're manifesting success through being open-minded, putting yourself in rooms
- 32:39Speaker 1: with people that you know, there is an opportunity somewhere here.
- 32:43Speaker 2: I'm open to it.
- 32:45Speaker 1: Maybe they're going to maybe my life will be better
- 32:47Speaker 1: because of someone I meet here today. That's incredible. People
- 32:52Speaker 1: don't usually think like that, I don't think. And that's
- 32:55Speaker 1: what this mindset's about is that being open-minded to good
- 33:00Speaker 1: things happening, believing that you can do it, doing it,
- 33:04Speaker 1: and then accepting that you've done it the right way.
- 33:07Speaker 1: That's incredible. So thank you so much for sharing. I
- 33:11Speaker 1: know this wasn't the longest one today. Are there any
- 33:14Speaker 1: other topics that you'd like to discuss? I don't usually
- 33:17Speaker 1: talk about how's the real estate market today, you know?
- 33:22Speaker 3: Yeah, yeah, yeah.
- 33:24Speaker 4: No, I just want to truly say these because one
- 33:28Speaker 4: of the things we hear so much whenever we become
- 33:30Speaker 4: a realtor and even with some people that I know
- 33:34Speaker 4: that don't like realtors and they don't want to work,
- 33:36Speaker 4: I think we are the big.
- 33:39Speaker 3: Example of good realtors.
- 33:41Speaker 4: When we talk openly about off real estate and you
- 33:44Speaker 4: are a realtor and you interviewing me who am also
- 33:47Speaker 4: a realtor, like we mentioned in the beginning, the abundance
- 33:50Speaker 4: is so big and, and there will be a lot
- 33:52Speaker 4: of like things in this career that will make you
- 33:55Speaker 4: go down. I've had clients who are very hard and
- 33:59Speaker 4: one is specifically that truly made me question what I
- 34:03Speaker 4: was doing. And if I wanted to keep doing, but
- 34:07Speaker 4: when you, when you have a purpose and you know
- 34:10Speaker 4: how many people you can touch doing these, it just
- 34:14Speaker 4: shifts completely. So any thoughts of like, I'm not doing
- 34:17Speaker 4: that anymore, goes away and you know your value. And
- 34:21Speaker 4: I appreciate you so much for taking the time to
- 34:24Speaker 4: do it, not just with me today, but with so
- 34:26Speaker 4: many great realtors and CEOs and good people who are
- 34:32Speaker 4: here to share great stories about this amazing industry called
- 34:36Speaker 4: the real estate.
- 34:37Speaker 3: So I appreciate that.
- 34:39Speaker 2: Yeah, absolutely.
- 34:40Speaker 1: I'm happy to create a platform and to have people
- 34:43Speaker 1: on and specifically you today. So thank you for joining.
- 34:46Speaker 1: I think the biggest takeaway from today that you can
- 34:52Speaker 1: learn from sales, marketing, real estate is building trust and
- 34:56Speaker 1: reputation is just doing the right thing one interaction at
- 35:01Speaker 1: a time. being open-minded to opportunity, doing what you say
- 35:05Speaker 1: you're going to do and helping people solve problems. And
- 35:08Speaker 1: you've done a great job of showing that through your business,
- 35:11Speaker 1: you know, built around community relationships, doing right by people
- 35:15Speaker 1: every time. And I think that's something we can definitely
- 35:17Speaker 1: learn from. Thank you again for sharing your story and
- 35:20Speaker 1: to everyone listening or watching check Juliana online. She's an
- 35:25Speaker 1: agent with Amherst Madison. If you enjoyed this episode, definitely subscribe,
- 35:29Speaker 1: look for our next one because every other episode, is
- 35:32Speaker 1: a real estate professional. Thanks again for listening to Calus Mindset.