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Vanderbilt Unveils Jersey Patch Sponsorship | Vanderbilt Commodores Basketball News
Vanderbilt is making waves in college sports by unveiling a bold new jersey patch deal with SRM Concrete, set to debut in the 2026-27 season — the first year NCAA teams are legally allowed to feature corporate logos on uniforms. This expansion of their existing stadium naming rights partnership also opens up Name, Image, and Likeness opportunities for student-athletes, with SRM’s CEO, a Vanderbilt alum, adding a personal touch. Athletic Director Candice Lee praised the alignment with university values, while the move signals a growing SEC trend as schools scramble to cash in on new revenue…
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