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Real Estate agent heed this warning about those wanting to help you with your SEO on video's, facebook and other social media properties · Connor with Honor: AI, Real Estate and Real Life

• 0:00
  SPEAKER_00: This is for my real estate friends out there, the people that are in the business trying to get better attraction on YouTube videos and Facebook and Instagram and TikTok and LinkedIn and Reddit and wherever else you might be posting up your content.
• 0:14
  SPEAKER_00: And I do know back in the day, real estate agents, we all had websites.
• 0:18
  SPEAKER_00: I still have a website because I operate a pretty robust blog.
• 0:22
  SPEAKER_00: I do a lot of content writing.
• 0:24
  SPEAKER_00: That might be something that you could be interested in.
• 0:26
  SPEAKER_00: And you can get these different platforms.
• 0:29
  SPEAKER_00: You can go WordPress, you can go all these other things.
• 0:31
  SPEAKER_00: But one of the things that I want to throw out to you, I did have a nice, a couple nice people from Bangladesh hit me up and say, we can optimize your YouTube videos, we can make them fantastic, we can increase your readership and so on.
• 0:44
  SPEAKER_00: After spending five minutes with him over the phone, I was transferred from one cat to another cat, and the other cat was the sales end of it, and he starts talking to me about keywords, keyword research, SEO optimization, artificial intelligence, using all those fancy keywords.
• 1:00
  SPEAKER_00: And finally, after he was done with his pitch, I explain these are things that I'm already doing.
• 1:06
  SPEAKER_00: I know that I'm a different animal.
• 1:07
  SPEAKER_00: I know a lot of agents don't take this on themselves and they get other people to help them because they seem to be hitting a wall and they're not performing.
• 1:15
  SPEAKER_00: All I would tell you is this: be weary.
• 1:19
  SPEAKER_00: Don't accept what people tell you when they start throwing around all these fancy buzzwords.
• 1:24
  SPEAKER_00: The other thing that I asked him, are you using black hat tactics or using white hat tactics?
• 1:30
  SPEAKER_00: And he understood what I was talking about.
• 1:32
  SPEAKER_00: But in case you don't, black hat is the villain in the cowboy movies.
• 1:36
  SPEAKER_00: They always wore a black hat, and of course they were the bad guy.
• 1:39
  SPEAKER_00: SEO and Google and these other algorithms out there, these programs that are watching the content that we post, they don't like the black hat strategy.
• 1:47
  SPEAKER_00: It would be as if somebody had a fake list of 300 people that they totally made up over time, let's say on Yahoo Mail or whatever one of the other mails, maybe Gmail as well, but they have all these people that are not real.
• 2:01
  SPEAKER_00: They own all of those properties, and then they send those into YouTube to start writing content reviews and so on.
• 2:07
  SPEAKER_00: That's black hat strategies.
• 2:09
  SPEAKER_00: Those things don't work.
• 2:10
  SPEAKER_00: And then also the other thing with another black hat strategy, and these kids, kids, younger men did discuss how they would go in there and they would keyword stuff, particular pages, instead of just writing what this video is about.
• 2:25
  SPEAKER_00: Like, for example, I'm in Santa Clarita, write about Santa Clarita real estate or something like that, one of the cities out here.
• 2:32
  SPEAKER_00: They're gonna stuff it with all sorts of stuff, Granada Hills, all of the other cities, they're gonna follow that up with real estate.
• 2:38
  SPEAKER_00: If somebody crawls through in the algorithm, these bots, these programs that are designed by the search engines out there, they start crawling that content, they're gonna see, oh my God, there's nothing of value here.
• 2:51
  SPEAKER_00: It's all just meant to elicit some type of reaction and get somebody to see the video.
• 2:57
  SPEAKER_00: That's not kosher in the world of SEO and search engine optimization and posting videos.
• 3:03
  SPEAKER_00: So if you're doing your own content, that's great.
• 3:06
  SPEAKER_00: There are ways to do it.
• 3:07
  SPEAKER_00: You can play with ChatGPT.
• 3:09
  SPEAKER_00: If you don't have the paid poor membership, you're doing yourself a disservice.
• 3:14
  SPEAKER_00: I'm not trying to give away all my secrets, but again, you really need to get that and you need to learn how to use it.
• 3:19
  SPEAKER_00: That is definitely the future.
• 3:21
  SPEAKER_00: Don't take it upon allowing somebody else to publish your content.
• 3:25
  SPEAKER_00: Final word, as far as access goes, do not ever, under any circumstances, give somebody access to any of the properties, your YouTube channel, your Facebook channel, any of these things is going to be detrimental, especially if they don't have a local address that you can walk in over there and say, hey, what are you doing on my stuff?
• 3:44
  SPEAKER_00: You've been you've been stealing my clients, you've been selling my stuff, you've been doing this or doing that, whatever they do.
• 3:49
  SPEAKER_00: Do not give them access because they will run a game on you.
• 3:53
  SPEAKER_00: And to be able to get access back to a YouTube channel you've given up control over so they can SEO optimize your videos, it's going to be a mess.
• 4:01
  SPEAKER_00: I'm Connor with Honor Be Well, fellow agents, and we'll talk to you in the next one.
• 4:06
  SPEAKER_00: Be well.