Book: Obviously Awesome
I’ve been trying to learn marketing lately. I would not say it’s going well.
I started with a Coursera course, and one module in I was so frustrated by the pseudo-scientific framing. Some of it was actually scientific (I recognised Sheena Iyengar‘s work) and some of it only seemed so.
Claude told me I should read this book instead. I told Claude I had to finish my current book first. I tried to keep going with the Coursera course.
Then I finished my book, had some downtime, and read the one Claude recommended: Obviously Awesome by April Dunford. Claude was right. This was…
The skinny
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