Africa’s Top 100 CMO’s & Brands. Driving a Brand-Led Renaissance of Africa - Dr. Thebe Ikalafeng
Over the past 15 years Brand Africa has been researching and ranking the most admired brands in the continent. In that period, non-African brands have dominated the list, with an average 80% share of Africa’s most admired brands. Nike has led the rankings for the past eight years overall, and MTN and Dangote have dominated the rankings of African brands.Behind these brands are respected and admired African marketing operations. Until now, there has not been a comprehensive record of the people behind these brands. That changes with this inaugural ACMO 100 produced by Brand Africa in…
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