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Why Doing Hard Stuff Now Pays Off?

Welcome to Founder Fires.

I'm Iggy Odighizuwa, and this show is about one thing: Hard now, easy later.

Everybody wants the wins, the freedom, the highlight, but few are willing to face the hard work that actually creates those results.

Here, I break down what "hard" really means. Because most of the time, what we call hard isn't hard at all; it's just sloppy decisions, bad systems, or a fear of doing what needs to be done.

Real hard is fighting for your life with malaria, almost getting kidnapped in a foreign country, or walking through dangerous streets at midnight just to make it home…

The skinny

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