e.l.f. Buys Rhode for $1 Billion: The Biggest Beauty Deal of the Year
e.l.f. just acquired Hailey Bieber’s Rhode for a cool $1 billion—and GlowJob is unpacking every juicy detail. From the blink-and-you-missed-it speed of the deal to the PR machine fueling Hailey’s influencer empire, we dive into what made this minimalist skincare brand worth 10 figures. Julia and Sasa break down the key power players, brand controversies (yes, that glazing fluid), and the bigger question: is Rhode actually good, or just really good at branding? Oh, and yes—we’re talking about Selena. -------- Follow GlowJob Socials: Instagram Youtube GlowJob Website Email…
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