Latest / CattleUSA Daily / 317: Years of Chicken Sales Built a First Generation World Champion Auctioneer with Chuck Bradley

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317: Years of Chicken Sales Built a First Generation World Champion Auctioneer with Chuck Bradley · CattleUSA Daily

• 0:00
  Today we have the honor of welcoming Chuck Bradley on to
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  the podcast. Chuck is a world champion
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  auctioneer and is one of our other contestants for the King
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  of the Ring contest coming up on May 10th, just this coming
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  weekend. Chuck comes on today to share
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  you with you guys. His story of how he went from
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  not being a auctioneer in the making when he was a young kid
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  or even someone who grew up knowing he wanted to do this for
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  his whole life. Someone who we went from selling
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  some chickens to being a world champion just a few years down
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  the road. Before we hop into today's
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  episode with Chuck, if you're watching on YouTube, make sure
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  you take a second to hit that subscribe button and like this
• 0:42
  episode. If you're watching on any of our
• 0:43
  other podcast platforms, make sure that you take a second to
• 0:46
  go follow the show. Great interview and share with a
• 0:48
  friend. If you enjoyed today's episode,
• 0:50
  if you guys are interested in tune into the King of the Ring
• 0:53
  contest and either attending or just watching what we have going
• 0:56
  on, make sure you check out the show notes down below and we
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  will have information down there for you guys on where you can
• 1:01
  find more information on how to tune in, watch live, or attend
• 1:06
  in person. If you were able to join us in
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  Dodge City this weekend. Without further ado, let's go
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  ahead and hear from Chuck Bradley.
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  Welcome to the Cattle USA Daily podcast.
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  Your go to source for the latest.
• 1:20
  Livestock markets, industry insights, and the update shaping
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  agriculture today. I'm your host Lauren Moylan, a
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  passionate advocate for agriculture.
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  Here to keep you. Informed and connected.
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  Now let's dive into today's episode.
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  Chuck, welcome to the podcast. I am so excited to welcome you
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  on today and to just get to hear a little bit more about your
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  story and your background that you are another one of our King
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  of the Ring contestants. It's crazy to think that King of
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  the Ring is coming up just this weekend, but we are so excited
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  to have you and all the other contestants come and join us.
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  But I would love it if you could just kind of take it away and
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  share a little bit more about your story, who you are, and
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  kind of what led you to the life that you're living now as an
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  auctioneer. Yeah, well, it's it's I really
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  appreciate you having me on today.
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  Look, I've been looking forward to it.
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  We had our wires crossed last week and I was I was ready and
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  you guys wanting to come to find out I had the wrong date and
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  y'all didn't. So but anyway, it's it's sure
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  glad, sure good, good deal to be on with you this morning.
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  And and I've watched some of the podcasts you've done so far and
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  it looks like everybody's had a is having a really, really cool
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  time with it and and I've been excited to do it.
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  No, I've had a you know, it's been a long journey for me and
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  was actually something that I never really cared about.
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  You know, I grew up unlike some people, you know, I'm I'm a
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  first generation auctioneer. Wasn't ever a big deal growing
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  up, never thought about it. My grandfather had a few kettle
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  and when when I was a kid, and so I'd go with him to the
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  stockyard, you know, you know, any, any time that that he would
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  let me go, you know, at that point in time of my life, you
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  know, as a kid, if you'd have told me that I could get out of
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  school and go fight a bear or stay in class and I'd have chose
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  go fight a bear, you know, So whatever it was to get out of
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  school, but a lot of times then was going to the stockyard with
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  him. I just, you know, the auctioneer
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  always kind of intrigued me, I guess, but never, never had a,
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  a, a taste for it, never had a calling for it.
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  And so I played sports through school and graduated high or
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  right, right as I graduated high school.
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  And I've told Brian this story, you know, and it's, it's, it's
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  pretty unique, but we always did something really funny for the
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  talent show every year. And so senior year came about
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  and you know what, what is it to do this year?
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  You know, do we sing a song? Do we do this?
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  Do we dance, blah, blah, blah. And so we went, a friend of mine
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  and I had went to a chicken sale on a Friday night and we were
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  sitting there and he said, he said, I bet you can't learn how
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  to be an auctioneer for the talent show this year.
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  And so I kind of sat there for a minute and I was like, man, I
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  don't, yeah, I don't think that's going to click, you know.
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  But I was never one to turn down a challenge.
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  So I said, you know what, I think I'll try.
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  So I started listening to tapes and YouTube and just anywhere
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  you could find a recording of an auctioneer.
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  And so and well, and I'll add to that momentarily.
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  And it kind of it all, you know, kind of ties back together.
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  Well, I figured it out that, you know, the talent show was a big
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  hit and you know, everybody had a had a really good time with
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  it. So my dad, we went to that same
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  sale and it was on after that several months, you know, but
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  dad knew that I had kind of figured out how to, how to talk
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  fast is what he called it, you know, So where we go to that
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  sale one Friday night and hit this guy that that owned the,
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  the little chicken sale deal. They had a sale on Friday nights
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  with chickens and rabbits and ducks and ink pens and anything
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  in the world. And then on Saturday they got a
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  goat and sheep sale. So we were there one Friday
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  night and the guy that owned the barn was friends with my dad and
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  he said, you know, he's running around and auction started at
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  7:00. Well, it's like 715 and Richard
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  comes walking by and hey, Daddy said y'all, you know, what time
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  you going to get this thing started?
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  And da, da da. And Richard said I ain't got no
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  auctioneer, you know? And I, and I thought I sunk, I
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  mean just like completely sunk down into my chair.
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  And I was like, Daddy, please don't, please don't.
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  Please. Hey, what boy am I can do it.
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  Get up there. And I mean it just yeah, that
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  you didn't have a choice at that time, right?
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  So, and I was scared to death, scared to death.
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  And so I get up there. Well, heck, I didn't know what a
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  chicken was worth, you know, is it worth $5?
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  Is it worth $2.00? You know what's it worth?
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  So anyway, I get up there and we finally get done it like
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  midnight that night, right? And, and I'm and I'm sitting
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  there and dad is asleep for like 4 hours out of the five that
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  the, that the sales going on, he's over there just, you know,
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  nodding off. So anyway, we get done and he
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  said can you come back tomorrow? And I said, well yeah, I guess I
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  can. You know, I ain't no big D So we
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  start at 12:00. So I got up there.
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  I did the sale that Saturday and he, I remember him giving me
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  $100. Now he gave me 50 for Friday and
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  50 for Saturday and I would just be 16, you know, just just be 16
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  or 17. And I thought, man, that's real
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  money, you know, cuz back, you know, back 20 years ago, I think
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  20 years ago, that's a lot of money.
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  And depending on how you get along now, it's still a lot of
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  money, you know. And so anyway, I thought, I
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  thought, man, that's pretty cool.
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  So it went on about two months and I, I'd go a time or two, but
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  you know, he had an auctioneer. Well, he calls me one day and he
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  said, hey, he said you want to sell this sale every Friday and
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  every Saturday. I thought, I don't know about
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  that. You know, I'm in my prime and,
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  you know, 16171819, you know, I don't really know that I want
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  something every Friday and Saturday, you know.
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  And then I thought about it and I was like, well, I could use
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  the money. And so so I took it.
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  And so I sold there from 2011 when I graduated till like 2018,
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  I was still selling with them. When I first got into the WLAC
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  contest. I'd never sold a cow a day
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  before in my life. You know, they didn't have a
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  clue what I was worth. And a really good friend of mine
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  is still to this day, Keith Dennis was the auctioneer at
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  Clay County when I left the chicken sale.
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  He he came back and you know, he, he does it and still does it
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  today. And I remember calling Keith and
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  I said, Keith, I said, man, we got this contest today.
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  And I said, I don't, I don't know what a cow's worth.
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  I said, I don't know if they're going to set them in for us, if
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  I need to figure out what they're worth.
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  I mean, I had old Ben up straw hat on and jacket, you know, I
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  bought it to the thrift store and, you know, it wasn't poor,
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  just didn't know what to wear, you know, and I remember Keith
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  calling we go, we went over the market report for two days
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  trying to figure out what they were.
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  Then you sit down in the box and they were setting the cattle in
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  for us, you know, but that was kind of the, you know, my
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  introduction to the, the contest and the auction world.
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  And, and at the time, I was still working construction, you
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  know, I, I didn't have, I, I only just done the chicken sale
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  on Friday and Saturday. You know, I never knew you could
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  make a living doing it. So that's kind of how all of my,
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  that's, that's just kind of how the auction career got started
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  for me. And I wanted to play ball, you
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  know, I wanted to play football and go to college and life had
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  other plans. And so that's just kind of led
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  me to where I am now. And now I look back, you know,
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  I've been doing it professionally for or
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  consistently as a career for almost 10 years.
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  And it so it don't seem like it's been that long, but it has.
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  If you talk about those early years of your career when you
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  were kind of going from you sold chickens and goats and sheep to
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  now you're selling cattle and you're doing it professionally
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  and you now probably know what a cow is worth these days and all
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  of those things, well, I. Don't know, depending on this
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  market we have. But it's, you know, I think
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  we're all kind of getting whiplash together and not at the
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  very least, but talk about those early years of figuring it out
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  and also finding out like, hey, I can do this professionally.
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  Leaving your construction job, starting on that path, kind of
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  taking you to where you are right now in your professional
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  career. Yeah.
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  So when I, you know, I just, I didn't know anybody, you know, I
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  didn't know who to call or where to go or what to do, you know,
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  and, you know, and then, and this industry anymore is not
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  about what you know as much as who, you know, you know, who can
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  you call on to, to get help, to ask advice to, to try to seek a
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  job or find, you know, I didn't know any of that at the time.
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  And but what I did know was that I had kind of figured it out,
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  right? And I had watched enough YouTube
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  videos that I kind of knew who are liked and the style that I
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  liked and who I didn't like, you know, and so, you know, I, I
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  didn't really know which way to go.
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  So I had, but it all started in Dickson, TN in 2017.
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  I went to qualifier there and I didn't make it.
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  And so, so previously to that, you know, I had the, the LMADVD
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  or the CDs of the the contest, the recordings, you know, and
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  about two years prior to that, probably in about 14 or 15 ball,
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  a chant of a champion, which was actually made by John Corey.
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  And so who's in the contest this Saturday?
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  And I met John one time, you know, and so I think that's a
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  really that's, that's the whole story in itself.
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  But when I was kind of figuring this out and I thought, well,
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  you know, the only way to to to go any further in this and to
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  meet anybody is going to be in one of these contest, you know,
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  So I decided I'd do it. So he was in Dickson, TN and I
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  didn't make the qualifier. And so I thought I was like with
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  that gun, I was like, this is tougher than I thought it was.
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  And I did a horrible job. Absolutely horrific.
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  I mean, like terrible. It was awful if you played it
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  right. Now I get second hand
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  embarrassment. It was awful.
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  So you can go to two qualifiers if you didn't make one.
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  So I went to West Point, NE and to John Shavon's barn in West
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  Point and they had to qualify with this ice storm or whatever
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  have you cold snap snow comes bellerin in, you know, two days
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  before it's like 10° outside John, which I know John really
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  well now, but didn't know him then, you know, and he is wired
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  like a stick of dynamite and that's all he needed was a
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  winter storm to come in and a contest to be here.
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  You know, he was a nervous wreck.
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  I mean, absolutely nervous wreck.
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  So I didn't make the qualifier there and I got home and I was
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  pretty down on my luck. You know, I had won the the
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  Alabama auctioneer contest in like I think it was 2017 and
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  then I didn't really compete. Well, I went to the meal day
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  contest in Tennessee and I went twice.
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  I lost, I think I was reserve champion one year and then I won
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  the next. And so I was kind of getting
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  around and doing a few contests and, you know, I kind of got the
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  hang of it and really enjoyed it.
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  But because iron sharpens iron, you know, in my book, you know,
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  you, you get around some really talented auctioneers that know
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  what's going on. You can learn something still to
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  this day, you know, I look, I look forward to it, you know,
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  because there's always something to learn in this business.
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  Maybe it's what to do. Maybe it's what not to do.
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  So I didn't make the qualifier in West Point and I came home
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  and I'd won a contest or two around, you know, and I said,
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  well, I said I really don't want to be the buckle chasing guy,
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  you know, that just wants to go in every belt buckle known to
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  man and, and have this title and all that.
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  And I was working a few sales. I started working for Jerry
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  Etheridge at Montgomery stockyard and then I was selling
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  a car sale or two a week and, you know, just, and I was
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  meeting people, you know, and, and, and at that point time was
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  getting a little help, but you know, they're just, they're just
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  not a lot of guys that are willing to help a young
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  auctioneer. I mean, it's just, it's been, it
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  was like that then and it, and it's still like that today, you
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  know, and I try not to be that guy, you know, cuz I, I remember
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  what it was like. So I decided that I was going to
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  go to one more qualifier, you know, and I wanted to win that
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  LMA title really, really bad. I mean, I wanted it really bad.
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  And so I went to Imperial NE to Preston Smith's barn.
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  He had a qualifier out there, flew out there and Jared Miller
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  that would have been in, I believe it was in 18 because
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  Jared Miller won the qualifier. And I, I want to say Kyle Lehman
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  got second and then Jason Santomaso and myself tied for
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  third place. And after the, and I'd met Jason
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  and we were, you know, and I was just elated that I made the top
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  ten. I get to go to the world.
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  And so Jason and I kind of got to know each other and was
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  talking back and forth and he said, I don't know what's worse
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  nine you for 3rd or you being the 1st place loser at the top
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  three, you know, and we joked about that for a really long
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  time. And so we go to Dubuque, IA,
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  Bloomington, WI Dubuque, IA that year and Jared Miller wins the
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  he wins the world. And so I had kind of gotten a
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  little bit of taste about what it was like, kind of what they
• 14:19
  expected of you, but, you know, surely didn't have it figured
• 14:22
  out, but had a better idea than than I did, you know, several
• 14:25
  months before that. So that was in 18 and 19.
• 14:30
  We went to to California. That was my second qualifier or
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  my Second World contest. Well, I qualified in Crawford,
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  losing Crawford. No, I qualified in Holdenville,
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  OK, at Mike Cantrell's bar and Kenny Wilcox sails there.
• 14:47
  Well, you show up and there's Kenny Wilcox.
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  I mean, a legend all in his own, you know, and just a gem of a
• 14:55
  guy. I've gotten to know Kenny over
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  the past couple years and just just a sweetheart of a gentleman
• 15:00
  to be around all the time. And it's still one of the best
• 15:03
  auctioneers I think anywhere. And so we make Kenny and
• 15:07
  Kenny's, you know, he's kind of working the gate and setting
• 15:09
  cattle in. I mean, it's just a great deal.
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  And I made the qualifier there. Russell Sleet won the qualifier.
• 15:14
  Well, then we go to California to David Macedo's born in 19 and
• 15:19
  Russell Williams, but and I made the top ten that year.
• 15:21
  And then I finished, I got reserved.
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  And so at that point in time, you know, I was, I was on a high
• 15:28
  horse a little bit and probably had a little bit, a little bit
• 15:32
  of an ego built up, you know, because I was like, ah, this is
• 15:34
  mine to lose. You know, you kind of get in a
• 15:36
  little bit over your head and you know, you got to try to find
• 15:39
  some humility in in in the midst of all of that.
• 15:42
  We're coming home from California and Brian little car
• 15:46
  Brian winter calls and going to have the King of the rain
• 15:48
  contest invited me to come out And I thought, wow, now that'll
• 15:52
  be that's cool. So we go out there.
• 15:55
  It seems like the contest would have been in June and then this
• 15:58
  would have been the end of July, 1st of August.
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  So it wasn't a whole lot of rest.
• 16:01
  Well, lo and behold, you get out there and you compete against
• 16:04
  Charlie Cummins and Ralph Wade and you know, J Romine and Brian
• 16:09
  Little and Lynn Lane Vard and you know, and I'm like, OK, I
• 16:14
  mean, where's 12th place out of this deal?
• 16:16
  You know, and so Charlie wins and, and I get 2nd and so, and
• 16:22
  of course, anytime you lose to Charlie Cummins, you know, is, I
• 16:25
  guess is almost expected anywhere you go because the, the
• 16:28
  man is just absolutely that good.
• 16:31
  And he's and he, you know, and he knows what he's doing and,
• 16:33
  and it was an honor to be able to sail with him.
• 16:34
  But anyway, so 20 rolls around and we get to COVID, right?
• 16:38
  And you know, the world shuts down.
• 16:40
  Well, they postpone everything, you know, the king of the ring,
• 16:44
  the world contest, the whole deal.
• 16:46
  So Fast forward and we had already qualified for for the
• 16:50
  world. So then you just kind of sitting
• 16:53
  there like, what do we do now? And everybody just kind of takes
• 16:56
  the takes a year off. So I had jobs at that point in
• 16:59
  time and I'd made a career out of it, you know, daily, weekly,
• 17:03
  you know, I'm making a living being an auctioneer.
• 17:06
  And so met a lot of people through the deal.
• 17:10
  And so we get to 21 and contest is in Dickson, TN.
• 17:16
  That's where the world's going to be.
• 17:18
  So it was put off a year from Shipshewana and Dixon and
• 17:21
  Arcadia, you know, because of COVID and this, that another it
• 17:24
  it, it, you got it, it, it got changed.
• 17:27
  And I really didn't see the coincidence of it at the time
• 17:33
  going back to Dixon. So that was the first place I'd
• 17:36
  ever went to an LMA qualifier. And now they're hosting the
• 17:38
  world. And the year before that, you
• 17:41
  know, I'd won reserves. So I felt, I felt as much as
• 17:44
  anybody that maybe it was mine to lose.
• 17:47
  But I think that also added a lot of pressure to it,
• 17:50
  especially on my part. So we go to Tennessee, have a
• 17:55
  terrible interview, you know, let my nerves get to me.
• 17:58
  And, you know, I think I was like middle of the packing
• 18:00
  interview and I got walked out of there and I took my hat off
• 18:04
  and throw it out like we ought to go to the house.
• 18:06
  There's no sense in staying up here.
• 18:08
  This is bull crap. I said I could do better.
• 18:11
  I know I could. You go in there for, you know,
• 18:13
  for the interview part of it and you're in there studying
• 18:16
  calculus and you go go in there and, and, and you're doing
• 18:19
  simple addness subtracting. You know, we all of us just way
• 18:23
  overthink that whole interview. You know, you get 3 softball
• 18:26
  questions that you know there's no right or wrong answer to.
• 18:30
  It's all opinionated and you're going and they're thinking you
• 18:32
  got to write a thesis statement, you know.
• 18:33
  So the contest comes in and I made the top ten and and I felt
• 18:39
  really good going back to the top ten that year that I knew.
• 18:43
  Then I said, well, I've got a shot.
• 18:44
  You know, I'm not out and and I sold as good that day as I guess
• 18:47
  I ever had in my life. And I remember when they when
• 18:50
  when they called the third place and then the and and reserve
• 18:54
  champion, I kind of sat there for a minute and I was looking
• 18:57
  around. I was like who?
• 18:58
  I was like, surely I ain't won. Ain't no way.
• 19:01
  And I'm sitting in no and at no point did I ever think that I
• 19:04
  won it. And I'm looking around the room
• 19:06
  and I'm like, who's going to win?
• 19:07
  And they, you know, they Call My Name and it took me for, I don't
• 19:11
  know, it just kind of took me by surprise, I guess it took me 34,
• 19:15
  five seconds there to really realize it, that it was me, you
• 19:18
  know, but an unreal, the real moment, you know, in time that
• 19:24
  you know, that it all, all the stars aligned.
• 19:26
  And, and I've told many people, you know, there's 5 panel,
• 19:29
  there's five judges on a panel for both the interview and the
• 19:33
  auction part of the contest. You change those 5 or 10 judges
• 19:38
  at any contest any other day, you get a different outcome.
• 19:42
  You know, it was, that was, I was, I'm not the best in the
• 19:46
  world. I was the best that day at that
• 19:49
  particular time. You know, I am not unbeatable.
• 19:52
  And, and it's been proven many times because I lost a lot of, a
• 19:56
  lot of contest, you know, that I didn't win before I won one.
• 19:58
  So, but it was a great. You know, and I think that
• 20:01
  night, you know, it really kind of hit me that, hey, the first
• 20:04
  time you ever qualified or tried to was in Dixon and now you won
• 20:09
  the world in Dixon. So that that was a pretty,
• 20:11
  pretty cool deal all the way around.
• 20:13
  And then course in 20, in 21, I couldn't compete in King of the
• 20:18
  ring, but I came and watched and was there when Will won.
• 20:21
  And then in 22, Brian asked me to come back out.
• 20:24
  So, and then I, I was fortunate enough that year to win the King
• 20:28
  of the Ring and that was the last contest that I was in that
• 20:32
  that I can remember hadn't been in one.
• 20:34
  I've judged a few and, and really enjoyed that judged the,
• 20:39
  the, the Board of wars contest up in, in Bowling Green, MO,
• 20:44
  here a couple of about a month or so ago.
• 20:46
  And judged a few around and really, really enjoyed it and
• 20:49
  they really thought I was done competing.
• 20:51
  And then Brian called and said, Hey, would you like to come
• 20:53
  back? And I mean, that was just a that
• 20:55
  was a no brainer. So really looking forward to
• 20:57
  coming back to dodge. And you know, when you look at
• 21:00
  the the set of contestants this year, it's no, it's no small
• 21:04
  feat for any of us to win that. You put everybody's name in a
• 21:07
  bag and shake them up and pull one out and everybody be just as
• 21:11
  as good to win it as the next. Chuck, we are so excited to have
• 21:15
  you back for another King of the Ring contest here in just a few
• 21:19
  weeks, and I know that it will be here before we know it.
• 21:23
  We are so excited to have you as a attendee and thank you for
• 21:27
  just coming on today and sharing a little bit more about your
• 21:30
  story, your background, and what led you to where you are right
• 21:33
  now. Now, all of you listeners out
• 21:34
  there, thanks for tuning in to another episode.
• 21:36
  We will see you all next time on another episode of the Cattle
• 21:39
  USA Daily Podcast. Have a good one y'all.