Latest / Cloud Wars Live with Bob Evans
Beware of Vanity Metrics, Which Feel Good But Deliver Little | Tinder on Customers
The Big Themes:The trap of vanity metrics: certain statistics you hear all the time, like "we have 96% customer satisfaction," are not telling the full story. These metrics are easy to come by and make us feel good, but in the end they do not really help us.Metrics that actually matter: in a digital transformation, the stats that you need are those that tie back to business objectives. This means revenue improvements, cost reductions, and working capital improvements.Trust but verify: Raven Intelligence can help with choosing a vendor or partner by helping you verify the metrics you're…
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