Jo Anderson: How to Create Real Change
"…there's this disconnect between our beliefs and our behavior and part of what can be useful for overcoming that is to change the behavior first, which sounds really counterintuitive." - Jo Anderson
Jo Anderson is the Research Director at Faunalytics, an organization that empower animal advocates with access to research, analysis, strategies, and messages that maximize their effectiveness to reduce animal suffering.
Jo is an advocate for animals and empirical research. For over ten years, Jo has investigated key social psychological issues such as persuasion, judgment, and decision-making…
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