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Meet The Hosts Behind iDesign Lab And Why Design Touches Everything · The iDesign Lab Podcast

• 0:00
  Voice Over: This is iDesign Lab, a podcast where creativity and curiosity meet style and design.
• 0:06
  Voice Over: Curator of interiors, furnishings, and lifestyles.
• 0:09
  Voice Over: Hosted by Tiffany Woolley, an interior designer and a style enthusiast, along with her serial entrepreneur husband Scott.
• 0:17
  Voice Over: iDesign Lab is your ultimate design podcast where we explore the rich and vibrant world of design and its constant evolution in style and trends.
• 0:30
  TIffany Woolley: Welcome to the iDesign Lab Podcast.
• 0:33
  TIffany Woolley: Today it's your hosts, Tiffany and Scott Woolley.
• 0:38
  TIffany Woolley: And we thought we would take a moment today.
• 0:41
  Scott Woolley: A little bit of a break from our normal podcast.
• 0:43
  Scott Woolley: Our normal routine.
• 0:45
  TIffany Woolley: Yes, and kind of reintroduce ourselves to our audience.
• 0:49
  TIffany Woolley: It's been so exciting.
• 0:51
  TIffany Woolley: It's becoming something that Scott can't stop checking.
• 0:54
  TIffany Woolley: But the podcast is climbing the charts.
• 0:57
  Scott Woolley: Yeah, we're as of today on in the arts on iTunes, we're number four in the arts category is the four-month top podcast.
• 1:06
  Scott Woolley: Is that the right way to say it?
• 1:07
  TIffany Woolley: I think so.
• 1:08
  TIffany Woolley: And people probably who listen podcasts, because as a podcast listener for so many years, I didn't realize how these ratings actually happen.
• 1:17
  Scott Woolley: It's like the stock market, how it jumps up and down every day.
• 1:20
  Scott Woolley: And I'm like affixed every morning to see where the iDesign Lab kind of sits, you know, in the top 200 podcasts in the arts category.
• 1:31
  Scott Woolley: And we've been in the top 10 for a few weeks now.
• 1:34
  Scott Woolley: We're averaging just on iTunes alone, about 36,000 downloads.
• 1:38
  Scott Woolley: So all of you out there who are tuning in and listening and following us, it's uh it's great.
• 1:44
  TIffany Woolley: Um we're really enjoying this process.
• 1:46
  TIffany Woolley: We're learning so much, and there really is so much to be said by all these guests who take the time and spend time with us here in this studio.
• 1:56
  TIffany Woolley: And it's been a beautiful blend of obviously design-centered conversations and highlighting industry leaders, but it's also been an in-depth, you know, detail and dive into really how people design their lives and design their careers, they design their passions, they turn their passions into careers.
• 2:18
  TIffany Woolley: There's just so many evolutions a person can take since Scott and I are now becoming podcast hosts.
• 2:25
  Scott Woolley: Yeah, and we're very excited about the guests that we have lined up for the next few months.
• 2:30
  Scott Woolley: We're kind of booked out for quite a far way into the future with some exciting guests, which I think the podcast will only grow, and I think it'll be much more interesting to listen to with a lot of the very unique and well-known personalities and so forth that we've got coming aboard as guests.
• 2:50
  TIffany Woolley: Yes, and we've actually brought somebody on in-house inside the business that's going to really help promote and you know make our content a little bit more accessible and more um grow it and push it out there.
• 3:05
  TIffany Woolley: So we're really excited about that because we've actually learned so much through so many of our guests, ironically.
• 3:11
  Scott Woolley: And it looks like we're going to be taking the podcast on the road.
• 3:14
  Scott Woolley: It looks like uh in the fall we'll be doing the podcast from other locations, uh, which is a great thing.
• 3:20
  Scott Woolley: And got my phone going off and didn't turn it off today.
• 3:24
  Scott Woolley: Bad thing to do.
• 3:25
  TIffany Woolley: I guess when we don't have a guest, you don't have the cue.
• 3:28
  TIffany Woolley: Correct.
• 3:29
  TIffany Woolley: Anyway, I thought we could also take a few minutes and really kind of introduce how this all came about.
• 3:36
  TIffany Woolley: I, being an interior designer my whole career, um, starting here in South Florida, really enjoyed listening to podcasts.
• 3:47
  TIffany Woolley: And those podcasts started in a drive to a project that we had going on in Miami.
• 3:54
  TIffany Woolley: So I spent a lot of time in the car.
• 3:56
  TIffany Woolley: And I was a big fan of books on tape, and all of a sudden, podcasts kind of came on the scene, and I really, really enjoyed it and became a huge consumer of content through podcasts.
• 4:10
  TIffany Woolley: So it was only- On the other hand, I don't really listen.
• 4:13
  Scott Woolley: I well, now I start I'm starting to listen to others, but I haven't been for a long time.
• 4:18
  TIffany Woolley: And it's it's funny because me being an interior designer and Scott's background and passions, you know, being in the film industry and the television industry and just communications, this was a really unique way to bridge our passions, I guess, our backgrounds.
• 4:37
  TIffany Woolley: So me being an interior designer and Scott being in the television industry, this was a good way to bring things full circle.
• 4:46
  TIffany Woolley: And even though the podcast is really centered about highlighting design and all things related to design, because in one of my podcasts that I listen to, I often reference that wherever there is a creation, there's a designer behind that creation.
• 5:04
  TIffany Woolley: So if that's a meal you've created, a diet you've created, a room you've designed, an item you've designed, patented, thought up, all of that is designed.
• 5:16
  TIffany Woolley: Started a business.
• 5:17
  TIffany Woolley: And it starts.
• 5:19
  TIffany Woolley: So we really enjoyed all of this, and we look forward to growing it.
• 5:25
  TIffany Woolley: And just to kind of, again, reintroduce ourselves.
• 5:28
  Scott Woolley: Um, I want to do a little bragging about my wife, Tiffany.
• 5:32
  TIffany Woolley: Oh, that's right.
• 5:33
  Scott Woolley: So she's she's done over 500 homes, not just in South Florida, but California, New York, Pennsylvania, and a number of places around the country.
• 5:42
  Scott Woolley: So it's it's not like she's done one or two or three, and every single one has been amazing that I've watched her do over the last 24 or five years.
• 5:52
  Scott Woolley: Um, but when you think about it, over 500 homes is a lot of houses and a lot of clients.
• 5:58
  Scott Woolley: And the business that she's built has really been word of mouth through ever all those clients.
• 6:03
  Scott Woolley: Clients that are from 15, 20 years ago are still promoting her and sending her business, which is a great and wonderful thing.
• 6:12
  TIffany Woolley: And it really did start as a passion and something I enjoyed and appreciated so much.
• 6:19
  TIffany Woolley: And I learned a lot early on from mentors and working, you know, originally with a very high-end design firm that I learned so much so fast.
• 6:29
  TIffany Woolley: It was actually great advice that my dad had given me, instead of going back to school further, really dive into where you want to go.
• 6:37
  TIffany Woolley: And I learned so much that fast that I started my own business and have been working on my own ever since.
• 6:44
  TIffany Woolley: I've had the, you know, fortune to, good fortune to bring a couple great teams together through the years.
• 6:51
  TIffany Woolley: And right now we have a great team in Delray Beach, Florida.
• 6:55
  TIffany Woolley: And, you know, we've now started doing a lot of our own in-house projects as well.
• 7:00
  TIffany Woolley: I came a part of this business or kind of grew up in this business where there wasn't such a thing as social media.
• 7:09
  TIffany Woolley: So I'm really trying to evolve as an individual and grow and document my work in a much different way.
• 7:19
  TIffany Woolley: So stay tuned.
• 7:21
  TIffany Woolley: Hopefully, um, we'll be able to share that.
• 7:25
  Scott Woolley: Stephanie has stayed so busy over the years that the one sort of situation or thing that haven't really stayed on top of is the photographing of all these homes that she's done because she goes, she's at any one given time probably doing a dozen to 15, 16 different projects at one time.
• 7:43
  TIffany Woolley: So and one thing is has my career has evolved from you know true high-end residential projects, and we still do that as well, but really dealing with families, people who have great style, who have great lifestyles, they want to entertain, they use and live in their homes, their places where they're truly raising their family and enjoying holidays and weekends, and they really live and curate and evolve their spaces.
• 8:11
  TIffany Woolley: And I love these relationships that have been built, but that doesn't mean they all look like they are ready for architectural digest on any given day, which I actually take as a badge of honor because these people want to live beautifully.
• 8:25
  TIffany Woolley: They live with intention and they're not, you know, particularly straightening every little detail perfect and raising the back of that chair so the picture's just right.
• 8:36
  TIffany Woolley: And all of that is special is special too and important, but it takes a lot of time.
• 8:44
  TIffany Woolley: And I've just never been very good at interrupting my clients and been like, all right, I need to take over your house for today and come in for a full, you know, couple hours and completely rearrange everything and make it picture perfect.
• 9:00
  TIffany Woolley: However, we have been doing it and they actually all love it and are very supportive as we do it.
• 9:05
  TIffany Woolley: But when you get in a really busy track, that doesn't seem so important until this social media world we live in.
• 9:13
  TIffany Woolley: So thank goodness that Scott, as my partner in work and in life, with his background being technical and you know, communications and cameras, we've been able to, you know, move this a little integrate things and you know, really push things forward into a new direction.
• 9:33
  TIffany Woolley: And we're excited to share that with you all.
• 9:38
  TIffany Woolley: And you want to share a little bit about your background, Scott has become an author.
• 9:42
  TIffany Woolley: So my humble brag is he has written three books.
• 9:47
  TIffany Woolley: Mom, I'm working on my fourth right now.
• 9:49
  Scott Woolley: Yeah.
• 9:49
  TIffany Woolley: So truly an entrepreneur.
• 9:52
  Scott Woolley: So my latest book is Pitch Sell Sold.
• 9:56
  Scott Woolley: Great little book for anyone who's ever thought of It's a good quick read, too.
• 10:00
  Scott Woolley: Anyone who wants to pitch something, sell something, try, and it's really more geared about getting a product on a retail show.
• 10:07
  TIffany Woolley: It's kind of aesthetic, too.
• 10:08
  TIffany Woolley: So it looks good.
• 10:09
  TIffany Woolley: It's aesthetic too, so it looks nice on a cocktail table.
• 10:13
  TIffany Woolley: The book?
• 10:14
  TIffany Woolley: Yeah.
• 10:15
  Scott Woolley: Yeah.
• 10:15
  Scott Woolley: So it's it's it's out there, Amazon and all the bookstores and so forth.
• 10:20
  Scott Woolley: And uh there was a passion project, this one, my last one I wrote.
• 10:24
  Scott Woolley: I'm writing one about entrepreneurism right now.
• 10:26
  Scott Woolley: I'm about 80% completed with it, and I'm actually really thrilled about it.
• 10:32
  Scott Woolley: And I'm using all the experiences that I've had in life as a serial entrepreneur with starting many different businesses and many different industries, and all the things that I've learned and tips and things that I've experienced, you know, through my path with all these different businesses.
• 10:50
  Scott Woolley: But this book, right now, Pitch Cell Sold, as Tiffany has said, you know, my main business for many years is television in motion picture and having a large production company.
• 11:01
  Scott Woolley: But in in doing that, I also was always going back to the roots of where, as I always say, in my other life, I started a grocery store and grew it into 42 grocery stores, um, which people, when they meet me and they go, You wait, you're in the television business and you had grocery stores.
• 11:18
  TIffany Woolley: And now you design.
• 11:20
  TIffany Woolley: Yes, and you're a datager of your band.
• 11:23
  Scott Woolley: My grocery stores were very, very unique.
• 11:25
  Scott Woolley: There were large grocery stores like a Whole Foods is today, but um way ahead of its time.
• 11:32
  Scott Woolley: But through my experiences of owning a grocery store and being a buyer and selecting what was going to go on the shelf, I took those experiences.
• 11:40
  Scott Woolley: And over the years, I've taken a lot of products myself, my own products and products for friends and helped them getting it into retail.
• 11:48
  Scott Woolley: And um I have a I consider myself to have a remarkable track record.
• 11:54
  Scott Woolley: Pretty much any major big box retailer that I have visited and pitched, I have gotten the deal done and got it on the shelf.
• 12:02
  Scott Woolley: And in some cases, I've taken products and in nine months had them in 25,000 retail stores.
• 12:09
  Scott Woolley: Um, so this book, Pitch Sell, Sold, is all my experiences and tips and knowledge about getting that done.
• 12:16
  Scott Woolley: I mean, I've pitched the president of the United States, I've pitched, I've pitched NASA.
• 12:20
  Scott Woolley: Um, and in every case, what I was pitching got it done, got it sold, and did the deal.
• 12:26
  Scott Woolley: Um, but I happen to love writing now.
• 12:30
  Scott Woolley: It was something that I hated to do for so many people.
• 12:33
  TIffany Woolley: I think you like it because spell check exists.
• 12:36
  Scott Woolley: Well, to a degree, but I just like getting it all out there.
• 12:39
  TIffany Woolley: It's it's you have a lot to say.
• 12:41
  Scott Woolley: Yeah, and and when you get it on paper and then you reread it, you there's a fulfillment in that.
• 12:46
  TIffany Woolley: Um there's legacy.
• 12:47
  TIffany Woolley: Yeah.
• 12:48
  TIffany Woolley: You're leaving it.
• 12:49
  Scott Woolley: So I've done a cookbook, and after the cookbook, I did a book that ended up being 800 pages.
• 12:54
  Scott Woolley: Had to have a friend who's an editor and a and a writer come in and help me cut it down to 400.
• 12:59
  Scott Woolley: But it's a memoir of up until about two years ago, what I've done in my life, which I kind of think I've done in a lot of extraordinary things that most people might think about, but will never actually go do.
• 13:14
  Scott Woolley: Um, at an early age of 21, I think it was, I set a goal for myself that I would go whatever I dreamed or thought of, I'm going to go do it and experience it and continue to do that.
• 13:26
  Scott Woolley: So that book is all about that.
• 13:28
  Scott Woolley: That's uh for those who are watching, it's the ordinary.
• 13:33
  Scott Woolley: From ordinary to extraordinary.
• 13:35
  Scott Woolley: Um, but it's a great read.
• 13:36
  Scott Woolley: I've had a lot of people who have read it telling me that what an extraordinary story it was and how great it was.
• 13:43
  TIffany Woolley: It was hard to come up with the name.
• 13:45
  TIffany Woolley: We all kind of, it took a lot of time, a lot of you know, a lot of back and forth.
• 13:51
  Scott Woolley: So I'm still producing television shows for Netflix and HBO, and um, but our main thing is the interior design company, TW Interiors, you know, the homes that we're doing.
• 14:04
  Scott Woolley: We have a love and a passion for the design.
• 14:07
  Scott Woolley: And, you know, I love going in, you know, and seeing a home where it starts and then what Tiffany does and creates it.
• 14:13
  Scott Woolley: I tell almost every single client that we deal with, I have had the privilege and the honor to work with some of the most talented people on the planet, from Paul McCartney to Bruce Springsteen to, I mean, every kind of rock and roll music artist, Ronnie Milsap, country stars.
• 14:32
  Scott Woolley: And I always say that of all the creative people that I've worked with in my life, even having a sit-down and an experience with Steve Jobs many years ago, you know, in my office and in my studio, um, my wife is I consider to be the most creative person that I've ever met, because I am just dumbfounded when I see what she does to a home, what it started with, and then what it's looks like when it's done.
• 14:58
  Scott Woolley: It's just absolutely amazing.
• 15:00
  Scott Woolley: And being part of that experience of helping her make that happen, I'm not involved in that creative.
• 15:07
  Scott Woolley: I stay away from that.
• 15:08
  TIffany Woolley: He helps me get it done.
• 15:10
  Scott Woolley: But I help her get it done.
• 15:11
  Scott Woolley: And what a fun time we have doing it.
• 15:14
  Scott Woolley: You know, and I have kind of the roots of when in my grocery store days, you know, we were taking over old grocery stores or buying existing ones and remodeling them.
• 15:26
  Scott Woolley: And I really enjoyed that process.
• 15:28
  Scott Woolley: So jumping in three, four years ago with Tiffany on TW Interiors has been a very rewarding and fun experience.
• 15:37
  Scott Woolley: And we're trying to take a lot of that information that we've both learned and we're both experiencing and putting it into this podcast, you know, where, as I mentioned, we've got a lot of great guests that are coming up that have incredible design backgrounds.
• 15:53
  Scott Woolley: And like Tiffany said, design isn't on this podcast just about interior design.
• 15:58
  Scott Woolley: Design is in every aspect of life we're involved in and and in in and handling some sort of design.
• 16:07
  Scott Woolley: So people who are opening and starting companies, people who are creating products, processes, designing just the process.
• 16:14
  Scott Woolley: Yeah.
• 16:16
  Scott Woolley: So it gives us a little bit more information about us.
• 16:20
  Scott Woolley: We thought it would be a good time to kind of reintroduce ourselves, roll back about who we are and who you you're listening to.
• 16:28
  Scott Woolley: Um we're open to input, you know.
• 16:31
  TIffany Woolley: Um we love feedback.
• 16:34
  TIffany Woolley: We want to, you know, also keep reminding people to subscribe.
• 16:37
  TIffany Woolley: That's how green we were at this.
• 16:39
  TIffany Woolley: We keep forgetting to even ask for the subscription.
• 16:43
  Scott Woolley: And in pretty much every platform that we're on, from uh from iTunes to iHeartRadio to Spotify to YouTube, our emails and websites are are are somewhere listed.
• 16:56
  Scott Woolley: We'd love to hear from you.
• 16:57
  Scott Woolley: If you happen to be someone that feels that you would be a great guest, let us know.
• 17:02
  Scott Woolley: We'd like to know who you are and we'd love to hear your story.
• 17:05
  TIffany Woolley: Yep.
• 17:05
  TIffany Woolley: Every story really is so fascinating, and there's just so much to learn when you listen.
• 17:11
  TIffany Woolley: So we really look forward to continuing this relationship together.
• 17:16
  Scott Woolley: And so we have our own podcast studio in Delray Beach, but we also, as for those of you who are listening regularly, we do, you know, quite a number of remote podcasts.
• 17:28
  Scott Woolley: We really prefer having our guests in the studio.
• 17:31
  Scott Woolley: It's a lot more fun.
• 17:33
  Scott Woolley: Um, it's much more conversational when you're face to face with that person.
• 17:38
  TIffany Woolley: Um definitely.
• 17:40
  Scott Woolley: We appreciate everyone who has been listening and tuning in.
• 17:43
  TIffany Woolley: We're grateful.
• 17:43
  TIffany Woolley: We thank you, and we look forward to the continued growth and success together.
• 17:49
  Scott Woolley: This is the iDesign Lab.
• 17:51
  TIffany Woolley: Thank you for listening.
• 17:53
  Scott Woolley: Or watching.
• 17:54
  Voice Over: Or watching.
• 17:54
  Voice Over: True.
• 17:58
  Voice Over: iDesign Labs Podcast is an SW group production in association with the Five Star and TW Interiors.
• 18:05
  Voice Over: To learn more about iDesign Lab or TW Interiors, please visit TWinteriors.com.