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The Experience Economy, AI & Selling Live Events | Dawn Farrow | The Business of Show Business
Today Jamie is joined by Dawn Farrow — freelance marketing and sales consultant, founder of On Sale Live, and the woman behind over 36 million tickets sold across theatre, immersive experiences, and live entertainment.
Exhibition News called her the accidental architect of a live experience revolution, and after this conversation, you'll understand exactly why.
They get into the real business of selling live experiences — from why some shows make a profit and others barely break even, to the biggest red flags Dawn sees when producers pitch to her.
Dawn shares the lessons she learned building…
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