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Guy Gadney and Shaun Keeble

Fresh from producing an immersive gaming experience for Sky based on crime drama Bulletproof, Charisma.ai CEO Guy Gadney discusses why Siri or Alexa will never write a TV show; and Banijay head of audience development Shaun Keeble explains why apps like TikTok have become key to the Mr Bean brand, which turns 30 this year.

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