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Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling

The Mandalorian, Off Campus & Hollywood’s New Ecosystem Economy

This week I break down the biggest strategic shifts happening across Hollywood, streaming, music, creators, and consumer products.

Topics include:

- The Mandalorian and Grogu and the streaming-era theatrical challenge

- the algorithmic marketing strategy behind the Masters of the Universe premiere

- why Off Campus became one of the week’s biggest ecosystem-level breakouts

- MrBeast’s push toward 500 million subscribers

- the rise of internet-driven talent discovery

- Disney’s expanding Formula 1 strategy

- and why entertainment companies increasingly think in ecosystem loops rather than…

The skinny

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