Latest / Brighter Path: Data, Marketing, Entertainment, and Storytelling

The Mandalorian, Off Campus & Hollywood’s New Ecosystem Economy
This week I break down the biggest strategic shifts happening across Hollywood, streaming, music, creators, and consumer products.
Topics include:
- The Mandalorian and Grogu and the streaming-era theatrical challenge
- the algorithmic marketing strategy behind the Masters of the Universe premiere
- why Off Campus became one of the week’s biggest ecosystem-level breakouts
- MrBeast’s push toward 500 million subscribers
- the rise of internet-driven talent discovery
- Disney’s expanding Formula 1 strategy
- and why entertainment companies increasingly think in ecosystem loops rather than…
The skinny
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