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Gender Targeting in Political Ads | Auckland News
Political parties are deploying hyper-targeted ads on Facebook and Instagram, with National spending big on male-only campaigns—$21K on 92 ads reaching nearly 4 million men—while barely touching women, despite women voting for them more in the last election. Act ran 14 male-exclusive ads with over half a million views, skipping women entirely. The Greens flipped the script, targeting 13 of their 103 ads specifically at women, spending up to $5K. All parties dodge direct answers, citing broad reach or policy universality. National leads Meta ad spend at over $113K, followed by Greens and Act…
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