Latest / The Billionaire Brain® Podcast / Ep 150 - From Instagram Queen to Empowerment Advocate: Maggie Colette on Pivoting, Publishing, and Living Authentically

Transcript

Ep 150 - From Instagram Queen to Empowerment Advocate: Maggie Colette on Pivoting, Publishing, and Living Authentically · The Billionaire Brain® Podcast

• 0:02
  Hey,
• 0:02
  it's
• 0:02
  Dawn
• 0:02
  McGrewer,
• 0:03
  the
• 0:03
  business
• 0:03
  growth
• 0:03
  coach.
• 0:04
  And
• 0:04
  welcome
• 0:05
  to
• 0:05
  dawn
• 0:05
  of
• 0:05
  a
• 0:05
  New
• 0:06
  Era,
• 0:06
  the
• 0:06
  podcast
• 0:07
  where
• 0:07
  we
• 0:07
  talk
• 0:07
  all
• 0:08
  things
• 0:08
  health,
• 0:09
  wealth
• 0:09
  and
• 0:09
  happiness
• 0:10
  and
• 0:10
  where
• 0:11
  founders
• 0:12
  share
• 0:12
  the
• 0:12
  good
• 0:12
  and
• 0:13
  bad
• 0:13
  and
• 0:13
  ugly
• 0:14
  of
• 0:14
  being
• 0:14
  an
• 0:14
  entrepreneur.
• 0:16
  Welcome
• 0:17
  to
• 0:17
  the
• 0:17
  private
• 0:17
  island.
• 0:18
  And
• 0:18
  I
• 0:18
  literally
• 0:19
  could
• 0:19
  not
• 0:19
  do
• 0:19
  this
• 0:19
  podcast
• 0:20
  without
• 0:20
  having
• 0:20
  affairs.
• 0:21
  Should
• 0:21
  we
• 0:21
  tell
• 0:22
  anybody
• 0:22
  that
• 0:22
  it's
• 0:23
  Wednesday
• 0:23
  and
• 0:24
  it's
• 0:24
  lunchtime?
• 0:25
  Do
• 0:25
  you
• 0:25
  know,
• 0:25
  I
• 0:25
  thought
• 0:25
  you
• 0:25
  were
• 0:26
  gonna
• 0:26
  say
• 0:26
  I
• 0:26
  literally
• 0:27
  could
• 0:27
  not
• 0:27
  do
• 0:28
  this
• 0:28
  without
• 0:29
  you
• 0:29
  here
• 0:29
  on
• 0:29
  the
• 0:29
  island.
• 0:31
  Well,
• 0:31
  of
• 0:31
  course,
• 0:32
  I
• 0:32
  mean,
• 0:32
  of
• 0:32
  course,
• 0:33
  Maggie,
• 0:33
  of
• 0:33
  course.
• 0:34
  I
• 0:34
  mean,
• 0:34
  you
• 0:34
  have
• 0:34
  been
• 0:35
  a
• 0:35
  key
• 0:35
  member,
• 0:36
  obviously
• 0:36
  of
• 0:36
  the
• 0:36
  team
• 0:37
  speaking
• 0:38
  at
• 0:38
  our
• 0:38
  event.
• 0:39
  But
• 0:39
  yeah,
• 0:40
  welcome
• 0:40
  to
• 0:40
  the
• 0:40
  podcast.
• 0:41
  And
• 0:42
  I
• 0:42
  thought
• 0:42
  we
• 0:42
  needed
• 0:43
  to
• 0:43
  have
• 0:43
  a
• 0:43
  fizz
• 0:43
  to
• 0:43
  celebrate
• 0:44
  because
• 0:45
  we're
• 0:45
  about
• 0:45
  to
• 0:46
  hit
• 0:46
  big
• 0:46
  milestone.
• 0:46
  We've
• 0:47
  known
• 0:47
  each
• 0:47
  other
• 0:47
  now
• 0:48
  since
• 0:48
  2021
• 0:52
  in
• 0:52
  the
• 0:52
  December
• 0:53
  we
• 0:53
  met.
• 0:54
  So
• 0:54
  for
• 0:55
  those
• 0:55
  that
• 0:55
  don't
• 0:55
  know
• 0:55
  the
• 0:56
  amazing
• 0:56
  Maggie
• 0:57
  magic,
• 0:57
  Maggie
• 0:58
  is
• 0:58
  with
• 0:58
  us
• 0:58
  today.
• 0:59
  And
• 0:59
  I
• 1:00
  went
• 1:00
  all
• 1:00
  the
• 1:00
  way
• 1:00
  to
• 1:00
  LA
• 1:01
  to
• 1:02
  meet
• 1:02
  this
• 1:02
  wonderful
• 1:03
  human,
• 1:03
  only
• 1:04
  to
• 1:04
  find
• 1:04
  out
• 1:04
  that
• 1:04
  we
• 1:04
  actually
• 1:05
  live
• 1:05
  like
• 1:05
  three
• 1:06
  minutes
• 1:06
  away
• 1:06
  from
• 1:06
  each
• 1:06
  other,
• 1:07
  which
• 1:07
  is
• 1:07
  amazing.
• 1:08
  So
• 1:09
  the
• 1:09
  reason
• 1:10
  that
• 1:10
  I
• 1:10
  felt
• 1:10
  having
• 1:10
  a
• 1:10
  fizz
• 1:11
  was
• 1:11
  so
• 1:11
  apt
• 1:12
  is
• 1:12
  that
• 1:12
  we
• 1:12
  have
• 1:12
  a
• 1:12
  lot
• 1:13
  of
• 1:13
  conversations
• 1:14
  on
• 1:14
  our
• 1:14
  wine
• 1:14
  flight
• 1:15
  Wednesdays.
• 1:16
  We
• 1:16
  have
• 1:16
  an
• 1:17
  amazing
• 1:17
  wine
• 1:18
  shop
• 1:18
  near
• 1:18
  us
• 1:18
  called
• 1:18
  the
• 1:18
  Wine
• 1:19
  Cellar.
• 1:19
  Big
• 1:19
  shout
• 1:20
  out.
• 1:20
  And
• 1:21
  we
• 1:21
  spend
• 1:21
  a
• 1:22
  lot
• 1:22
  of
• 1:22
  time
• 1:22
  talking.
• 1:22
  And
• 1:23
  I
• 1:23
  think
• 1:23
  one
• 1:23
  of
• 1:23
  the
• 1:24
  biggest
• 1:24
  things
• 1:24
  that
• 1:24
  I
• 1:24
  want
• 1:24
  to
• 1:25
  address
• 1:25
  is
• 1:26
  where
• 1:27
  we
• 1:27
  are
• 1:27
  in
• 1:28
  the
• 1:28
  industry
• 1:28
  because
• 1:28
  when
• 1:29
  we
• 1:29
  first
• 1:29
  met
• 1:29
  in
• 1:30
  2021,
• 1:32
  things
• 1:33
  have
• 1:33
  changed
• 1:33
  a
• 1:33
  lot
• 1:33
  for
• 1:33
  both
• 1:34
  of
• 1:34
  us.
• 1:34
  So
• 1:35
  share
• 1:35
  a
• 1:35
  little
• 1:36
  bit.
• 1:36
  For
• 1:36
  those
• 1:37
  who
• 1:37
  may
• 1:37
  not
• 1:37
  already
• 1:38
  know
• 1:38
  about
• 1:38
  the
• 1:38
  magic
• 1:39
  of
• 1:39
  Maggie,
• 1:39
  who
• 1:39
  you
• 1:40
  are
• 1:40
  and
• 1:40
  what
• 1:40
  you're
• 1:40
  doing.
• 1:40
  Gosh.
• 1:41
  Well,
• 1:42
  when
• 1:42
  we
• 1:42
  met,
• 1:43
  I
• 1:43
  was
• 1:44
  known
• 1:44
  as
• 1:45
  an
• 1:45
  Instagram
• 1:46
  coach
• 1:46
  and
• 1:46
  mentor.
• 1:47
  I
• 1:48
  was
• 1:48
  a
• 1:48
  go
• 1:48
  to
• 1:48
  strategist
• 1:49
  for
• 1:49
  female
• 1:50
  entrepreneurs.
• 1:51
  And
• 1:52
  today,
• 1:52
  three
• 1:53
  years
• 1:53
  later,
• 1:54
  I
• 1:55
  have
• 1:55
  grown
• 1:56
  a
• 1:56
  community
• 1:56
  of
• 1:57
  millions.
• 1:58
  I'm
• 1:58
  about
• 1:59
  to
• 1:59
  publish
• 2:00
  my
• 2:01
  first
• 2:01
  book.
• 2:02
  So
• 2:02
  exciting.
• 2:03
  I
• 2:03
  feel
• 2:04
  like
• 2:04
  I've
• 2:04
  lived
• 2:04
  and
• 2:04
  breathed
• 2:05
  this
• 2:05
  nine
• 2:05
  month
• 2:05
  journey
• 2:06
  with
• 2:06
  you.
• 2:06
  Like
• 2:06
  I've
• 2:06
  birthed
• 2:07
  it
• 2:07
  too.
• 2:07
  Yes.
• 2:08
  It
• 2:08
  feels
• 2:09
  like
• 2:09
  I've
• 2:09
  gone
• 2:09
  through
• 2:09
  a
• 2:09
  whole
• 2:10
  pregnancy
• 2:11
  with
• 2:11
  the
• 2:11
  book
• 2:13
  and,
• 2:13
  you
• 2:13
  know,
• 2:14
  now
• 2:14
  I'm
• 2:14
  speaking
• 2:14
  on
• 2:14
  stages
• 2:15
  across
• 2:15
  the
• 2:16
  world,
• 2:16
  empowering
• 2:17
  people
• 2:18
  and
• 2:19
  yeah,
• 2:20
  I
• 2:20
  mean,
• 2:20
  just
• 2:21
  life
• 2:22
  and
• 2:22
  business
• 2:22
  is
• 2:23
  so,
• 2:23
  so
• 2:23
  different
• 2:24
  to
• 2:24
  what
• 2:24
  it
• 2:24
  was
• 2:25
  three
• 2:25
  years
• 2:25
  ago.
• 2:26
  And
• 2:26
  I
• 2:26
  could
• 2:27
  never
• 2:27
  have
• 2:27
  predicted
• 2:28
  where
• 2:28
  this
• 2:29
  journey
• 2:29
  was
• 2:29
  going
• 2:29
  to
• 2:29
  take
• 2:30
  me
• 2:30
  because
• 2:30
  I
• 2:30
  thought
• 2:30
  I
• 2:31
  was
• 2:31
  forever
• 2:31
  going
• 2:31
  to
• 2:31
  be
• 2:31
  known
• 2:32
  as
• 2:32
  the
• 2:33
  Instagram
• 2:33
  queen.
• 2:34
  And
• 2:35
  now,
• 2:35
  yeah,
• 2:35
  I'm
• 2:36
  just
• 2:36
  empowering
• 2:36
  people
• 2:37
  to
• 2:37
  believe
• 2:37
  in
• 2:37
  themselves
• 2:38
  and
• 2:39
  growing
• 2:40
  and
• 2:41
  calling
• 2:41
  in
• 2:41
  even
• 2:41
  more
• 2:42
  amazing
• 2:42
  humans
• 2:43
  who
• 2:43
  want
• 2:43
  to
• 2:43
  be
• 2:43
  part
• 2:43
  of
• 2:44
  my
• 2:44
  community
• 2:44
  and
• 2:45
  who
• 2:45
  just
• 2:45
  want
• 2:46
  to
• 2:46
  chase
• 2:47
  after
• 2:47
  their
• 2:47
  dreams
• 2:48
  and
• 2:48
  stop
• 2:48
  playing
• 2:49
  small
• 2:49
  and
• 2:49
  start
• 2:49
  thinking
• 2:50
  big.
• 2:50
  And
• 2:50
  I
• 2:51
  think
• 2:51
  this
• 2:51
  is
• 2:51
  the
• 2:51
  thing.
• 2:52
  So
• 2:52
  after
• 2:52
  lockdown,
• 2:53
  which
• 2:53
  for
• 2:53
  me
• 2:54
  was
• 2:54
  particularly
• 2:55
  painful,
• 2:56
  I
• 2:57
  was
• 2:57
  not
• 2:57
  one
• 2:57
  of
• 2:57
  these
• 2:57
  people
• 2:58
  who
• 2:58
  enjoyed
• 2:58
  lockdown.
• 2:59
  I
• 2:59
  had
• 2:59
  Sid
• 2:59
  the
• 3:00
  Snake
• 3:00
  living
• 3:00
  with
• 3:00
  me,
• 3:00
  which
• 3:01
  is
• 3:01
  another
• 3:01
  story,
• 3:02
  and
• 3:03
  I
• 3:03
  couldn't
• 3:03
  wait
• 3:03
  to
• 3:03
  get
• 3:03
  out.
• 3:04
  So
• 3:04
  for
• 3:04
  me,
• 3:04
  LA
• 3:04
  was
• 3:05
  my
• 3:05
  first
• 3:05
  trip
• 3:06
  and
• 3:06
  I'd
• 3:07
  gone
• 3:07
  to
• 3:07
  meet
• 3:08
  an
• 3:08
  amazing
• 3:08
  group
• 3:08
  of
• 3:08
  women,
• 3:09
  obviously
• 3:10
  met
• 3:10
  you
• 3:10
  and
• 3:11
  very
• 3:11
  privileged
• 3:11
  to
• 3:12
  have
• 3:12
  you
• 3:12
  in
• 3:12
  my
• 3:12
  life
• 3:12
  since.
• 3:13
  And
• 3:14
  we've
• 3:14
  been
• 3:14
  on
• 3:14
  a
• 3:14
  journey.
• 3:15
  And
• 3:15
  I
• 3:15
  think
• 3:15
  the
• 3:16
  thing
• 3:16
  is
• 3:16
  that
• 3:17
  what
• 3:17
  people
• 3:17
  don't
• 3:17
  share
• 3:18
  and
• 3:18
  they
• 3:18
  don't
• 3:18
  talk
• 3:18
  about
• 3:19
  is
• 3:20
  some
• 3:20
  of
• 3:20
  the
• 3:21
  bad
• 3:22
  situations
• 3:23
  and
• 3:23
  bad
• 3:24
  comments
• 3:24
  that
• 3:25
  come
• 3:25
  out
• 3:25
  of
• 3:26
  the
• 3:26
  online
• 3:26
  coaching
• 3:27
  industry.
• 3:27
  So
• 3:28
  if
• 3:28
  you
• 3:28
  think
• 3:28
  about
• 3:28
  where
• 3:29
  you
• 3:29
  were
• 3:29
  as
• 3:29
  an
• 3:29
  Instagram
• 3:30
  coach,
• 3:30
  what
• 3:31
  was
• 3:31
  like
• 3:31
  the
• 3:31
  key
• 3:31
  catalyst
• 3:32
  for
• 3:33
  you
• 3:33
  to.
• 3:33
  To
• 3:34
  make
• 3:34
  the
• 3:34
  switch
• 3:35
  and
• 3:35
  what
• 3:35
  has
• 3:35
  been
• 3:36
  the
• 3:37
  worst
• 3:37
  part
• 3:37
  of
• 3:38
  working
• 3:38
  in
• 3:38
  online?
• 3:39
  Honestly,
• 3:39
  I
• 3:39
  just
• 3:39
  felt
• 3:40
  so
• 3:40
  drained
• 3:40
  and
• 3:40
  exhausted
• 3:41
  after
• 3:41
  running
• 3:42
  program
• 3:43
  after
• 3:43
  program,
• 3:44
  but
• 3:45
  also
• 3:45
  kind
• 3:45
  of
• 3:46
  seeing
• 3:46
  I'm
• 3:46
  going
• 3:46
  to
• 3:47
  call
• 3:47
  them
• 3:47
  peers
• 3:47
  because
• 3:48
  I
• 3:48
  don't
• 3:49
  using
• 3:49
  the
• 3:49
  term
• 3:50
  competitors,
• 3:52
  because
• 3:52
  I
• 3:52
  believe
• 3:52
  that
• 3:52
  there's
• 3:53
  enough
• 3:53
  room
• 3:53
  and
• 3:54
  space
• 3:54
  for
• 3:54
  everyone.
• 3:55
  But
• 3:56
  you
• 3:57
  see
• 3:57
  it
• 3:57
  a
• 3:57
  lot
• 3:57
  online
• 3:58
  that
• 3:58
  people
• 3:59
  want
• 3:59
  to
• 3:59
  take
• 4:00
  your
• 4:00
  ideas
• 4:01
  or
• 4:01
  they
• 4:01
  want
• 4:02
  to
• 4:02
  start
• 4:02
  almost
• 4:03
  undercutting
• 4:04
  you
• 4:04
  or
• 4:04
  trying
• 4:05
  to
• 4:06
  poach
• 4:07
  your
• 4:07
  clients
• 4:08
  and
• 4:09
  get
• 4:09
  them
• 4:09
  to
• 4:09
  invest
• 4:09
  in
• 4:10
  them
• 4:10
  instead
• 4:10
  of
• 4:10
  you.
• 4:11
  And
• 4:11
  I'm
• 4:12
  just
• 4:12
  not
• 4:12
  available
• 4:13
  for
• 4:13
  that.
• 4:14
  I've
• 4:14
  always
• 4:14
  been
• 4:15
  that
• 4:15
  person
• 4:15
  that
• 4:16
  there's
• 4:16
  enough
• 4:16
  room
• 4:16
  for
• 4:17
  everyone.
• 4:17
  But
• 4:18
  when
• 4:18
  something
• 4:18
  starts
• 4:19
  to
• 4:19
  really
• 4:20
  drain
• 4:20
  my
• 4:20
  energy,
• 4:21
  which
• 4:21
  it
• 4:21
  was
• 4:21
  doing,
• 4:22
  like,
• 4:22
  I
• 4:22
  am
• 4:23
  not
• 4:23
  a
• 4:23
  bitchy
• 4:24
  person.
• 4:25
  I
• 4:25
  don't
• 4:26
  attract
• 4:26
  drama,
• 4:27
  I'm
• 4:27
  not
• 4:27
  available
• 4:28
  for
• 4:28
  drama.
• 4:29
  And
• 4:29
  I
• 4:29
  just,
• 4:30
  I
• 4:31
  just
• 4:31
  didn't
• 4:31
  want
• 4:31
  to
• 4:31
  be
• 4:31
  part
• 4:32
  of
• 4:32
  that
• 4:32
  world
• 4:32
  anymore.
• 4:33
  And
• 4:33
  I
• 4:33
  was
• 4:33
  like,
• 4:33
  do
• 4:34
  you
• 4:34
  know
• 4:34
  what?
• 4:34
  I
• 4:34
  don't
• 4:35
  want
• 4:35
  to
• 4:36
  have
• 4:37
  almost
• 4:38
  people
• 4:38
  have
• 4:38
  such
• 4:39
  close
• 4:39
  and
• 4:39
  intimate
• 4:40
  access
• 4:40
  to
• 4:41
  me
• 4:41
  and
• 4:42
  I
• 4:42
  just
• 4:42
  didn't
• 4:42
  want
• 4:42
  to
• 4:43
  be
• 4:43
  a
• 4:43
  part
• 4:44
  of
• 4:44
  an
• 4:44
  industry
• 4:45
  that
• 4:45
  I
• 4:45
  no
• 4:46
  longer
• 4:46
  felt
• 4:46
  in
• 4:47
  alignment
• 4:47
  with.
• 4:48
  So
• 4:49
  I
• 4:49
  made
• 4:49
  that
• 4:49
  decision
• 4:50
  to
• 4:50
  almost
• 4:51
  split
• 4:52
  and
• 4:52
  completely
• 4:53
  pivot
• 4:53
  the
• 4:53
  brand
• 4:54
  and
• 4:55
  really
• 4:55
  focus
• 4:56
  on
• 4:56
  actually
• 4:57
  what
• 4:57
  I
• 4:57
  now
• 4:57
  know
• 4:58
  is
• 4:58
  my
• 4:58
  mission,
• 4:59
  which
• 4:59
  is
• 4:59
  just
• 5:00
  to
• 5:00
  empower
• 5:00
  people
• 5:01
  to
• 5:01
  believe
• 5:01
  in
• 5:01
  themselves.
• 5:02
  And
• 5:03
  now
• 5:03
  I
• 5:04
  love
• 5:05
  still
• 5:05
  pouring
• 5:05
  into
• 5:06
  people,
• 5:06
  but
• 5:06
  in
• 5:07
  a
• 5:07
  completely
• 5:07
  different
• 5:07
  way
• 5:08
  through
• 5:08
  speaking
• 5:09
  at
• 5:09
  events
• 5:10
  and
• 5:10
  retreats
• 5:11
  and
• 5:11
  on
• 5:11
  big
• 5:11
  stages.
• 5:12
  And,
• 5:13
  you
• 5:13
  know,
• 5:13
  I've
• 5:13
  just
• 5:14
  written
• 5:15
  the
• 5:15
  most
• 5:15
  incredible
• 5:15
  book
• 5:16
  and
• 5:16
  that
• 5:17
  gets
• 5:17
  to
• 5:17
  impact
• 5:18
  millions
• 5:18
  and
• 5:18
  it
• 5:19
  will,
• 5:19
  and
• 5:19
  it.
• 5:19
  I
• 5:19
  still
• 5:20
  get
• 5:20
  to
• 5:20
  change
• 5:20
  and
• 5:21
  impact
• 5:21
  people's
• 5:21
  lives,
• 5:22
  but
• 5:23
  it
• 5:23
  doesn't
• 5:23
  mean
• 5:23
  that
• 5:23
  I
• 5:24
  have
• 5:24
  to
• 5:24
  be
• 5:24
  part
• 5:24
  of
• 5:25
  drama
• 5:25
  in
• 5:25
  the
• 5:26
  process.
• 5:26
  And
• 5:26
  I
• 5:27
  fully
• 5:27
  believe
• 5:27
  this
• 5:27
  I've
• 5:28
  always
• 5:28
  said
• 5:28
  that
• 5:28
  I,
• 5:29
  I
• 5:29
  believe
• 5:29
  my
• 5:29
  business
• 5:30
  can
• 5:30
  exist
• 5:30
  even
• 5:31
  if
• 5:31
  social
• 5:31
  media
• 5:32
  didn't,
• 5:32
  and
• 5:33
  that
• 5:33
  I've
• 5:33
  been
• 5:33
  around
• 5:33
  for
• 5:33
  20
• 5:33
  years.
• 5:34
  I've
• 5:34
  built
• 5:34
  a
• 5:34
  solid
• 5:35
  foundation,
• 5:35
  but
• 5:36
  that
• 5:36
  solid
• 5:36
  foundation
• 5:37
  is
• 5:37
  always
• 5:38
  been
• 5:38
  about
• 5:38
  everything
• 5:38
  I've
• 5:39
  done
• 5:39
  has
• 5:40
  incorporated
• 5:41
  in
• 5:41
  person.
• 5:42
  And
• 5:42
  that's
• 5:43
  something
• 5:43
  that
• 5:43
  obviously
• 5:44
  when
• 5:44
  I
• 5:44
  went
• 5:44
  to
• 5:44
  la,
• 5:44
  I
• 5:45
  met
• 5:45
  you,
• 5:45
  I
• 5:45
  was
• 5:45
  really
• 5:45
  passionate
• 5:46
  about.
• 5:46
  I
• 5:47
  was
• 5:47
  on
• 5:47
  the
• 5:47
  cusp
• 5:47
  of
• 5:48
  starting
• 5:49
  my
• 5:50
  sort
• 5:50
  of
• 5:51
  new
• 5:51
  way
• 5:51
  of
• 5:52
  living
• 5:52
  and,
• 5:53
  you
• 5:53
  know,
• 5:53
  I
• 5:53
  was
• 5:54
  kind
• 5:54
  of
• 5:54
  a
• 5:54
  bit
• 5:54
  burnt
• 5:55
  out
• 5:55
  before
• 5:55
  lockdown,
• 5:56
  traveling
• 5:57
  to
• 5:57
  London,
• 5:58
  you
• 5:58
  know,
• 5:58
  every
• 5:58
  Tuesday
• 5:59
  to
• 5:59
  Thursday.
• 6:00
  So
• 6:00
  when
• 6:00
  you
• 6:00
  go
• 6:00
  through
• 6:01
  this
• 6:01
  shift
• 6:02
  and
• 6:02
  you
• 6:02
  bring
• 6:03
  real
• 6:04
  people
• 6:04
  into
• 6:04
  the
• 6:04
  community,
• 6:05
  I
• 6:05
  think
• 6:06
  it's
• 6:06
  very
• 6:06
  empowering
• 6:07
  and
• 6:07
  I
• 6:07
  think
• 6:08
  it
• 6:08
  energizes.
• 6:09
  But
• 6:10
  what
• 6:10
  would
• 6:10
  you
• 6:11
  say
• 6:11
  in
• 6:11
  terms
• 6:12
  of
• 6:13
  when
• 6:14
  we
• 6:14
  look
• 6:14
  at
• 6:14
  the
• 6:14
  online
• 6:15
  space
• 6:15
  and
• 6:15
  social
• 6:16
  media,
• 6:17
  I
• 6:17
  still
• 6:17
  feel
• 6:18
  like
• 6:18
  there
• 6:18
  are
• 6:18
  the
• 6:19
  connotations
• 6:19
  where
• 6:20
  women
• 6:20
  are
• 6:21
  pulling
• 6:21
  down
• 6:21
  other
• 6:21
  women
• 6:22
  and
• 6:23
  it
• 6:23
  pains
• 6:24
  me
• 6:24
  and
• 6:24
  it
• 6:24
  kind
• 6:24
  of
• 6:24
  keeps
• 6:25
  tuning
• 6:25
  me
• 6:25
  out
• 6:25
  of
• 6:26
  social
• 6:26
  and
• 6:27
  it's
• 6:27
  pushing
• 6:27
  me
• 6:27
  back
• 6:27
  more
• 6:28
  and
• 6:28
  more.
• 6:29
  And
• 6:29
  obviously
• 6:29
  our
• 6:29
  Wine
• 6:30
  Wednesday
• 6:30
  conversations
• 6:31
  consist
• 6:31
  a
• 6:31
  lot
• 6:31
  about
• 6:32
  this,
• 6:32
  but
• 6:33
  where
• 6:33
  are
• 6:34
  we
• 6:34
  at
• 6:34
  with
• 6:34
  that
• 6:34
  and
• 6:34
  where
• 6:35
  is
• 6:35
  it
• 6:35
  going?
• 6:35
  The
• 6:36
  best
• 6:36
  thing
• 6:36
  people
• 6:36
  can
• 6:37
  do
• 6:37
  is
• 6:37
  really
• 6:37
  actually
• 6:38
  just
• 6:38
  stay
• 6:38
  in
• 6:38
  their
• 6:38
  own
• 6:39
  lane
• 6:39
  and
• 6:39
  focus
• 6:39
  on
• 6:40
  their
• 6:40
  own
• 6:40
  game,
• 6:40
  which
• 6:40
  is
• 6:41
  exactly
• 6:41
  what
• 6:41
  we've
• 6:41
  done
• 6:42
  over
• 6:42
  the
• 6:42
  last
• 6:42
  few
• 6:43
  years.
• 6:44
  And
• 6:44
  when
• 6:45
  you're
• 6:45
  not
• 6:45
  consuming
• 6:47
  other
• 6:47
  people's
• 6:48
  content,
• 6:49
  you
• 6:49
  literally
• 6:49
  have
• 6:50
  no
• 6:50
  idea
• 6:50
  what's
• 6:50
  going
• 6:50
  on
• 6:51
  in
• 6:51
  the
• 6:51
  outside
• 6:51
  world.
• 6:52
  And
• 6:52
  that
• 6:52
  is
• 6:52
  a
• 6:52
  great
• 6:53
  place
• 6:53
  to
• 6:53
  be
• 6:53
  because
• 6:54
  when
• 6:54
  you're
• 6:55
  at
• 6:55
  that
• 6:55
  place,
• 6:56
  you
• 6:57
  aren't
• 6:57
  comparing
• 6:57
  yourself,
• 6:59
  you're
• 6:59
  not
• 6:59
  judging
• 7:00
  yourself,
• 7:00
  you're
• 7:01
  not
• 7:01
  experiencing
• 7:01
  FOMO
• 7:03
  and
• 7:03
  you're
• 7:03
  pouring
• 7:03
  into
• 7:04
  you
• 7:04
  and
• 7:04
  your
• 7:05
  dreams.
• 7:06
  Whereas
• 7:06
  when
• 7:06
  you're
• 7:07
  bothered
• 7:07
  about
• 7:07
  what
• 7:08
  other
• 7:08
  people
• 7:08
  are
• 7:08
  doing,
• 7:09
  that
• 7:09
  is
• 7:09
  taking
• 7:10
  time
• 7:10
  away
• 7:11
  from
• 7:11
  you.
• 7:13
  And
• 7:13
  it
• 7:13
  also
• 7:14
  affects
• 7:14
  your
• 7:15
  well
• 7:15
  being,
• 7:15
  it
• 7:15
  affects
• 7:16
  your
• 7:16
  mental
• 7:16
  well
• 7:17
  being
• 7:17
  as
• 7:17
  well,
• 7:18
  especially
• 7:19
  if
• 7:19
  you're
• 7:20
  not
• 7:20
  someone
• 7:20
  who
• 7:20
  is
• 7:21
  secure
• 7:22
  and
• 7:22
  confident
• 7:22
  within
• 7:23
  themselves.
• 7:24
  And
• 7:24
  you
• 7:24
  and
• 7:24
  I
• 7:25
  have
• 7:25
  both
• 7:25
  done
• 7:25
  the
• 7:26
  work
• 7:26
  to
• 7:27
  feel
• 7:27
  very
• 7:27
  comfortable
• 7:28
  and
• 7:28
  secure
• 7:29
  and
• 7:29
  confident
• 7:30
  in
• 7:30
  what
• 7:30
  we
• 7:30
  do,
• 7:31
  that
• 7:33
  we
• 7:33
  just
• 7:34
  remain
• 7:34
  focused
• 7:35
  kind
• 7:35
  of
• 7:36
  on
• 7:36
  our
• 7:36
  businesses
• 7:37
  and
• 7:37
  on
• 7:37
  our
• 7:37
  mission
• 7:38
  and
• 7:39
  we
• 7:39
  don't
• 7:40
  really
• 7:40
  care
• 7:40
  and
• 7:41
  aren't
• 7:41
  bothered
• 7:41
  about
• 7:42
  what's
• 7:42
  happening
• 7:43
  in
• 7:43
  the
• 7:43
  outside
• 7:43
  world.
• 7:44
  So
• 7:45
  whilst
• 7:45
  we
• 7:45
  do
• 7:45
  run
• 7:46
  online
• 7:46
  businesses,
• 7:48
  what
• 7:48
  we
• 7:48
  love
• 7:49
  doing
• 7:49
  is
• 7:49
  actually
• 7:49
  experiencing
• 7:51
  in
• 7:51
  person
• 7:51
  connections
• 7:52
  like,
• 7:53
  you
• 7:53
  know,
• 7:53
  offline.
• 7:54
  Or
• 7:55
  on
• 7:55
  a
• 7:55
  private
• 7:55
  island,
• 7:55
  or
• 7:55
  on.
• 7:55
  A
• 7:56
  private
• 7:56
  island
• 7:56
  like
• 7:57
  we're
• 7:57
  currently
• 7:57
  at.
• 7:58
  And
• 7:59
  we
• 7:59
  still
• 7:59
  use
• 8:00
  social
• 8:01
  media
• 8:01
  to
• 8:02
  push
• 8:03
  and
• 8:03
  grow
• 8:04
  our
• 8:04
  audiences
• 8:05
  and
• 8:05
  our
• 8:05
  mailing
• 8:05
  lists,
• 8:06
  but
• 8:07
  actually
• 8:07
  we
• 8:08
  prefer
• 8:09
  the
• 8:09
  in
• 8:09
  person
• 8:10
  and
• 8:10
  the
• 8:10
  connection.
• 8:11
  It's
• 8:11
  just
• 8:11
  so
• 8:11
  much
• 8:11
  more
• 8:11
  powerful,
• 8:12
  I
• 8:12
  think.
• 8:12
  So
• 8:12
  Many
• 8:12
  people
• 8:13
  will
• 8:13
  be
• 8:13
  inspired
• 8:13
  by
• 8:13
  this
• 8:14
  because
• 8:14
  so
• 8:14
  many
• 8:14
  people
• 8:15
  are
• 8:15
  burnt
• 8:15
  out,
• 8:16
  they
• 8:16
  have
• 8:16
  got
• 8:16
  social
• 8:17
  media
• 8:18
  fatigue.
• 8:18
  And
• 8:19
  the
• 8:19
  thing
• 8:19
  is
• 8:19
  that
• 8:20
  what
• 8:20
  happens
• 8:20
  is,
• 8:21
  is
• 8:21
  that
• 8:21
  I
• 8:22
  don't
• 8:22
  think
• 8:22
  there's
• 8:22
  necessarily
• 8:23
  an
• 8:23
  intention
• 8:24
  here,
• 8:24
  but
• 8:24
  I
• 8:24
  have
• 8:25
  had
• 8:25
  so
• 8:25
  much
• 8:26
  of
• 8:26
  what
• 8:26
  I've
• 8:26
  done
• 8:26
  copied
• 8:27
  and
• 8:27
  I
• 8:27
  just
• 8:28
  tune
• 8:28
  out.
• 8:28
  I
• 8:29
  mean,
• 8:29
  I
• 8:29
  have
• 8:29
  had
• 8:29
  to
• 8:29
  do
• 8:30
  cease
• 8:30
  and
• 8:30
  desists,
• 8:31
  which
• 8:31
  is
• 8:31
  not
• 8:31
  an
• 8:31
  area
• 8:32
  I
• 8:32
  really
• 8:32
  want
• 8:32
  to
• 8:32
  be
• 8:32
  going
• 8:33
  down.
• 8:33
  But
• 8:33
  I
• 8:33
  think
• 8:34
  what
• 8:34
  happens
• 8:34
  is,
• 8:34
  is
• 8:35
  people
• 8:35
  go
• 8:35
  online,
• 8:36
  they
• 8:36
  look
• 8:36
  at
• 8:37
  what
• 8:37
  they
• 8:37
  perceive
• 8:37
  as
• 8:38
  competitors
• 8:39
  and
• 8:39
  then
• 8:39
  they
• 8:39
  turn
• 8:40
  that
• 8:40
  into,
• 8:40
  I'm
• 8:41
  going
• 8:41
  to
• 8:41
  emulate
• 8:41
  what
• 8:42
  they're
• 8:42
  doing
• 8:42
  because
• 8:42
  they're
• 8:43
  super
• 8:43
  successful,
• 8:44
  so
• 8:44
  let's
• 8:44
  do
• 8:44
  more
• 8:45
  of
• 8:45
  that.
• 8:46
  And
• 8:46
  that
• 8:46
  just
• 8:47
  in
• 8:47
  turn
• 8:47
  saturates
• 8:48
  the
• 8:48
  market
• 8:48
  even
• 8:48
  more
• 8:49
  because
• 8:49
  everyone's
• 8:49
  doing
• 8:49
  the
• 8:49
  same
• 8:50
  bloody
• 8:50
  thing
• 8:50
  instead
• 8:51
  of
• 8:51
  just
• 8:51
  actually
• 8:52
  designing
• 8:53
  something
• 8:53
  based
• 8:53
  around
• 8:54
  your
• 8:54
  own
• 8:54
  morals,
• 8:55
  your
• 8:55
  own
• 8:55
  beliefs,
• 8:55
  your
• 8:55
  own
• 8:56
  principles.
• 8:57
  And
• 8:58
  I
• 8:58
  think
• 8:58
  where
• 8:58
  we're
• 8:59
  going
• 8:59
  now
• 9:00
  is
• 9:00
  that
• 9:00
  there
• 9:00
  are
• 9:00
  so
• 9:01
  many
• 9:01
  people
• 9:01
  operating
• 9:01
  the
• 9:02
  saturated
• 9:02
  market,
• 9:02
  I
• 9:03
  feel
• 9:03
  like
• 9:03
  I've
• 9:03
  just
• 9:03
  elevated
• 9:04
  myself
• 9:04
  out
• 9:05
  of
• 9:05
  that
• 9:05
  and
• 9:05
  away
• 9:06
  from
• 9:06
  it
• 9:06
  and
• 9:06
  it
• 9:06
  feels
• 9:07
  calmer
• 9:08
  and
• 9:08
  it
• 9:08
  feels
• 9:08
  more
• 9:08
  congruent
• 9:10
  and
• 9:10
  it
• 9:10
  feels
• 9:11
  just
• 9:11
  much
• 9:11
  more
• 9:12
  fun.
• 9:12
  So
• 9:13
  I
• 9:13
  think
• 9:13
  the
• 9:13
  thing
• 9:13
  is,
• 9:13
  is
• 9:13
  that
• 9:14
  we
• 9:14
  were
• 9:14
  probably
• 9:14
  both
• 9:15
  told
• 9:15
  that
• 9:16
  having
• 9:17
  programs
• 9:18
  and
• 9:18
  curriculum
• 9:19
  and
• 9:19
  online
• 9:19
  stuff
• 9:20
  was
• 9:20
  the
• 9:20
  way
• 9:20
  to
• 9:20
  go.
• 9:20
  We
• 9:20
  both
• 9:21
  challenged
• 9:21
  that.
• 9:22
  Both
• 9:22
  living
• 9:22
  very
• 9:23
  nice
• 9:23
  lives
• 9:23
  as
• 9:23
  a,
• 9:24
  you
• 9:24
  know,
• 9:24
  as
• 9:24
  a
• 9:24
  result
• 9:24
  of
• 9:24
  not
• 9:25
  doing
• 9:25
  it.
• 9:25
  When
• 9:26
  you
• 9:26
  think
• 9:26
  about
• 9:26
  zigging
• 9:27
  and
• 9:27
  zagging,
• 9:27
  what
• 9:28
  is
• 9:28
  your
• 9:28
  kind
• 9:29
  of
• 9:29
  life
• 9:29
  ethos
• 9:30
  as
• 9:30
  an
• 9:30
  entrepreneur?
• 9:31
  Like,
• 9:31
  if
• 9:31
  people
• 9:32
  believe
• 9:32
  something,
• 9:32
  what
• 9:33
  is
• 9:34
  your
• 9:34
  alternative?
• 9:35
  It's
• 9:35
  just
• 9:35
  follow
• 9:35
  what
• 9:36
  your
• 9:36
  gut
• 9:36
  tells
• 9:37
  you.
• 9:37
  If
• 9:37
  something
• 9:38
  doesn't
• 9:39
  feel
• 9:39
  aligned,
• 9:39
  you're
• 9:40
  going
• 9:40
  to
• 9:40
  know
• 9:40
  very
• 9:40
  quickly
• 9:41
  because
• 9:41
  you're
• 9:42
  either
• 9:42
  going
• 9:42
  to
• 9:42
  be
• 9:42
  scrunching
• 9:43
  your
• 9:43
  face
• 9:43
  up
• 9:44
  thinking,
• 9:44
  oh
• 9:45
  really,
• 9:46
  do
• 9:46
  I
• 9:46
  really
• 9:47
  need
• 9:47
  to
• 9:47
  do
• 9:47
  this?
• 9:48
  Or
• 9:48
  you're
• 9:48
  gonna
• 9:49
  feel
• 9:49
  excited
• 9:49
  by
• 9:50
  it
• 9:50
  and
• 9:50
  it's
• 9:50
  gonna
• 9:51
  light
• 9:51
  your
• 9:51
  soul
• 9:51
  on
• 9:52
  fire.
• 9:52
  And
• 9:52
  if
• 9:52
  it
• 9:52
  does
• 9:53
  great,
• 9:53
  do
• 9:54
  that
• 9:54
  thing,
• 9:54
  by
• 9:54
  all
• 9:55
  means,
• 9:55
  try
• 9:56
  it,
• 9:56
  test
• 9:56
  it,
• 9:57
  see
• 9:57
  how
• 9:57
  it
• 9:58
  works
• 9:58
  for
• 9:58
  you.
• 9:58
  And
• 9:58
  if
• 9:59
  it
• 9:59
  doesn't
• 9:59
  work
• 9:59
  out,
• 9:59
  it's
• 10:00
  fine
• 10:00
  because
• 10:00
  you're
• 10:00
  gonna
• 10:01
  learn
• 10:01
  so
• 10:01
  much
• 10:02
  from
• 10:02
  it
• 10:03
  that
• 10:03
  you
• 10:03
  can
• 10:03
  carry
• 10:04
  forwards
• 10:04
  when
• 10:05
  you
• 10:05
  try
• 10:05
  again
• 10:06
  using
• 10:07
  a
• 10:07
  different
• 10:07
  approach.
• 10:09
  And
• 10:10
  yeah,
• 10:11
  I
• 10:11
  think,
• 10:12
  as
• 10:12
  well,
• 10:13
  as
• 10:13
  I
• 10:13
  said
• 10:13
  before,
• 10:14
  just
• 10:14
  listening
• 10:15
  to
• 10:15
  your
• 10:15
  gut
• 10:17
  like
• 10:17
  that
• 10:17
  never
• 10:18
  lies.
• 10:18
  And
• 10:19
  far
• 10:19
  too
• 10:19
  often
• 10:20
  people
• 10:20
  are
• 10:21
  taking
• 10:21
  advice
• 10:23
  from
• 10:23
  others
• 10:24
  who
• 10:24
  are
• 10:24
  either
• 10:25
  not
• 10:25
  really
• 10:25
  in
• 10:25
  the
• 10:25
  industry
• 10:26
  or
• 10:27
  who
• 10:27
  are
• 10:27
  just
• 10:27
  so
• 10:28
  laser
• 10:28
  focused
• 10:29
  on,
• 10:29
  almost
• 10:29
  like
• 10:30
  one
• 10:30
  dimensional
• 10:31
  on,
• 10:32
  this
• 10:32
  is
• 10:32
  the
• 10:32
  way
• 10:32
  to
• 10:32
  do
• 10:33
  it,
• 10:33
  this
• 10:33
  is
• 10:33
  the
• 10:33
  only
• 10:34
  way
• 10:34
  to
• 10:34
  do
• 10:34
  it.
• 10:34
  And
• 10:34
  if
• 10:35
  you
• 10:35
  don't
• 10:35
  do
• 10:35
  it
• 10:35
  this
• 10:35
  way,
• 10:36
  you're
• 10:36
  not
• 10:36
  going
• 10:37
  to
• 10:37
  succeed.
• 10:38
  And
• 10:39
  I
• 10:39
  Don't
• 10:39
  agree
• 10:40
  with
• 10:40
  that.
• 10:40
  I'm
• 10:41
  not
• 10:41
  about
• 10:41
  the
• 10:41
  cookie
• 10:42
  cutter
• 10:42
  approach.
• 10:43
  Everyone
• 10:43
  is
• 10:44
  different.
• 10:45
  We
• 10:45
  all
• 10:46
  have
• 10:46
  different
• 10:47
  audiences,
• 10:48
  different
• 10:48
  things
• 10:48
  that
• 10:48
  we
• 10:48
  want
• 10:49
  to
• 10:49
  do,
• 10:49
  different
• 10:49
  ways
• 10:50
  of
• 10:50
  being
• 10:50
  and
• 10:50
  operating.
• 10:52
  And
• 10:53
  you
• 10:53
  get
• 10:53
  to
• 10:54
  find
• 10:55
  what
• 10:55
  feels
• 10:56
  good
• 10:56
  for
• 10:56
  you.
• 10:57
  And
• 10:57
  if
• 10:57
  it
• 10:58
  feels
• 10:58
  good,
• 10:59
  you
• 10:59
  know
• 10:59
  you're
• 10:59
  on
• 11:00
  the
• 11:00
  right
• 11:00
  track.
• 11:02
  I
• 11:02
  almost
• 11:02
  feel
• 11:03
  like
• 11:03
  there's
• 11:03
  a
• 11:03
  trend
• 11:04
  that
• 11:04
  comes
• 11:04
  out
• 11:05
  whereby
• 11:06
  you
• 11:06
  know
• 11:06
  that
• 11:06
  a
• 11:06
  group
• 11:07
  of
• 11:07
  people
• 11:07
  have
• 11:07
  been
• 11:08
  to
• 11:08
  a
• 11:08
  coach's
• 11:09
  event
• 11:09
  or
• 11:09
  something
• 11:09
  like
• 11:10
  that,
• 11:10
  they've
• 11:10
  taught
• 11:11
  the
• 11:11
  thing.
• 11:11
  I
• 11:12
  know
• 11:12
  everyone's
• 11:12
  teaching
• 11:12
  the
• 11:13
  thing
• 11:13
  and
• 11:13
  it
• 11:13
  becomes
• 11:13
  a
• 11:13
  short
• 11:13
  lived
• 11:14
  trend.
• 11:14
  And
• 11:15
  then
• 11:15
  people
• 11:15
  are
• 11:15
  wondering
• 11:16
  why,
• 11:16
  like
• 11:16
  it
• 11:17
  didn't
• 11:17
  work
• 11:17
  because
• 11:18
  it's,
• 11:18
  it's
• 11:18
  not
• 11:19
  one
• 11:19
  size
• 11:19
  fits
• 11:19
  all.
• 11:20
  And
• 11:20
  I
• 11:20
  think
• 11:20
  one
• 11:20
  of
• 11:20
  the
• 11:20
  biggest
• 11:21
  things
• 11:21
  is,
• 11:21
  is
• 11:21
  that
• 11:22
  for
• 11:22
  me,
• 11:22
  I
• 11:22
  always
• 11:23
  talk
• 11:23
  about,
• 11:23
  you
• 11:23
  know,
• 11:24
  me
• 11:24
  being
• 11:24
  a
• 11:24
  strategist
• 11:25
  and
• 11:25
  really
• 11:25
  leaning
• 11:26
  into
• 11:27
  like
• 11:27
  business
• 11:28
  models,
• 11:28
  foundations,
• 11:29
  successful
• 11:29
  businesses,
• 11:30
  scaling
• 11:30
  businesses,
• 11:31
  which
• 11:32
  is
• 11:32
  not
• 11:32
  a
• 11:32
  passing
• 11:32
  trend.
• 11:33
  Those
• 11:33
  fundamentals
• 11:34
  stay.
• 11:35
  So
• 11:35
  when
• 11:36
  you
• 11:36
  think
• 11:36
  about
• 11:36
  like
• 11:36
  your
• 11:37
  biggest
• 11:37
  ick
• 11:38
  right
• 11:38
  now
• 11:38
  in
• 11:38
  the
• 11:39
  online
• 11:39
  space,
• 11:39
  like,
• 11:40
  what
• 11:40
  is
• 11:40
  it?
• 11:40
  I
• 11:40
  mean,
• 11:41
  I
• 11:41
  think
• 11:41
  I've
• 11:41
  got
• 11:41
  a.
• 11:41
  Feeling,
• 11:42
  oh
• 11:43
  my
• 11:43
  God,
• 11:43
  I
• 11:43
  have
• 11:43
  so
• 11:44
  many.
• 11:44
  But
• 11:44
  one
• 11:44
  that
• 11:44
  just
• 11:45
  came
• 11:45
  up
• 11:45
  when
• 11:45
  you
• 11:45
  were
• 11:45
  talking
• 11:46
  about
• 11:46
  trends.
• 11:47
  The
• 11:47
  number
• 11:48
  one
• 11:48
  thing
• 11:48
  that
• 11:48
  I
• 11:49
  hate
• 11:49
  hearing
• 11:49
  and
• 11:49
  seeing
• 11:50
  online
• 11:50
  is
• 11:51
  when
• 11:51
  people
• 11:51
  talk
• 11:51
  about
• 11:51
  trending
• 11:52
  audios
• 11:53
  on
• 11:53
  social
• 11:54
  media,
• 11:54
  especially
• 11:54
  on
• 11:55
  Instagram,
• 11:55
  everyone's
• 11:56
  like,
• 11:57
  this
• 11:57
  is
• 11:57
  the
• 11:57
  trending
• 11:58
  audio
• 11:58
  of
• 11:58
  the
• 11:58
  week.
• 11:59
  Or
• 11:59
  here
• 11:59
  are
• 11:59
  the
• 11:59
  top
• 12:00
  10
• 12:00
  trending
• 12:00
  audios.
• 12:01
  Use
• 12:02
  this
• 12:02
  like
• 12:03
  audio
• 12:04
  and
• 12:04
  watch
• 12:04
  your
• 12:04
  content
• 12:05
  go
• 12:05
  viral.
• 12:06
  Like,
• 12:06
  oh
• 12:07
  my
• 12:07
  goodness.
• 12:08
  So
• 12:08
  in
• 12:08
  essence,
• 12:08
  everyone
• 12:09
  just
• 12:09
  jump
• 12:09
  on
• 12:09
  the
• 12:09
  same
• 12:09
  thing
• 12:10
  and
• 12:10
  do
• 12:10
  the
• 12:10
  same
• 12:10
  thing.
• 12:11
  Yeah.
• 12:11
  And
• 12:11
  put
• 12:11
  the
• 12:12
  same
• 12:12
  audio.
• 12:13
  And
• 12:13
  it's
• 12:13
  never
• 12:14
  about
• 12:14
  the
• 12:15
  trending
• 12:15
  music
• 12:16
  or
• 12:16
  the
• 12:16
  trending
• 12:16
  audio
• 12:17
  ever.
• 12:18
  It's
• 12:18
  about
• 12:18
  your
• 12:19
  piece
• 12:19
  of
• 12:19
  content.
• 12:20
  If
• 12:20
  your
• 12:21
  piece
• 12:21
  of
• 12:21
  content
• 12:22
  speaks
• 12:23
  to
• 12:23
  who
• 12:24
  it
• 12:24
  is
• 12:24
  you
• 12:24
  want
• 12:24
  to
• 12:24
  be
• 12:24
  speaking
• 12:25
  to,
• 12:25
  AKA
• 12:26
  your
• 12:26
  ideal
• 12:27
  client
• 12:27
  or
• 12:27
  your
• 12:27
  target
• 12:27
  audience,
• 12:29
  then
• 12:30
  it
• 12:30
  will
• 12:30
  start
• 12:30
  to
• 12:30
  gain
• 12:31
  traction
• 12:32
  and
• 12:32
  people
• 12:32
  will
• 12:32
  start
• 12:32
  engaging
• 12:33
  with
• 12:33
  it.
• 12:33
  And
• 12:33
  if
• 12:33
  it's
• 12:34
  powerful
• 12:34
  enough,
• 12:34
  yeah,
• 12:35
  it
• 12:35
  will
• 12:35
  go
• 12:35
  viral.
• 12:36
  But
• 12:36
  it's
• 12:36
  never
• 12:36
  down
• 12:37
  to
• 12:37
  the
• 12:37
  audio.
• 12:38
  Trending
• 12:38
  audios
• 12:39
  are
• 12:39
  just
• 12:40
  not
• 12:40
  a
• 12:40
  thing.
• 12:41
  But
• 12:41
  sadly,
• 12:41
  in
• 12:42
  the
• 12:42
  online
• 12:42
  space,
• 12:42
  people
• 12:43
  get
• 12:43
  obsessed
• 12:43
  with
• 12:44
  it.
• 12:44
  They
• 12:44
  spend
• 12:44
  hours
• 12:45
  searching
• 12:45
  for
• 12:46
  it.
• 12:47
  So
• 12:47
  that
• 12:47
  is
• 12:48
  definitely,
• 12:49
  I'd
• 12:49
  say
• 12:50
  definitely
• 12:51
  one
• 12:51
  of
• 12:51
  my
• 12:51
  biggest
• 12:52
  pet
• 12:52
  peeves.
• 12:52
  What
• 12:52
  do
• 12:52
  you
• 12:53
  feel
• 12:53
  about,
• 12:53
  I
• 12:53
  mean,
• 12:54
  we,
• 12:54
  we
• 12:54
  both
• 12:54
  know
• 12:54
  a
• 12:55
  lot
• 12:55
  of
• 12:55
  people
• 12:55
  who
• 12:55
  do
• 12:55
  this
• 12:55
  intentionally.
• 12:56
  Like
• 12:56
  showing
• 12:57
  up
• 12:57
  on
• 12:57
  social
• 12:57
  media
• 12:58
  being
• 12:59
  super
• 12:59
  controversial
• 13:00
  just
• 13:01
  for
• 13:01
  engagement.
• 13:02
  Yeah,
• 13:02
  I
• 13:02
  mean,
• 13:02
  I
• 13:03
  think
• 13:03
  there's
• 13:04
  the
• 13:04
  controversial
• 13:05
  piece,
• 13:05
  but
• 13:05
  there's
• 13:05
  also
• 13:05
  the
• 13:06
  piece
• 13:06
  where
• 13:06
  people
• 13:07
  use,
• 13:08
  I'm
• 13:08
  gonna
• 13:08
  use
• 13:09
  the
• 13:09
  term
• 13:09
  loosely,
• 13:09
  almost
• 13:10
  like
• 13:10
  powerful
• 13:11
  killer
• 13:12
  headlines
• 13:13
  which
• 13:13
  entice
• 13:14
  people
• 13:14
  in
• 13:14
  like
• 13:15
  how
• 13:15
  I,
• 13:16
  yeah,
• 13:16
  clickbait,
• 13:17
  clickbait
• 13:18
  titles.
• 13:18
  Then
• 13:19
  suddenly
• 13:19
  everyone
• 13:20
  wants
• 13:20
  to
• 13:20
  watch
• 13:20
  the
• 13:20
  piece
• 13:20
  of
• 13:21
  content,
• 13:21
  which
• 13:21
  I
• 13:21
  get,
• 13:22
  you
• 13:22
  know,
• 13:22
  I'm
• 13:22
  all
• 13:22
  for
• 13:22
  a
• 13:23
  clickbait
• 13:23
  title,
• 13:24
  but
• 13:25
  then
• 13:25
  what
• 13:25
  you
• 13:25
  then
• 13:26
  find
• 13:26
  out
• 13:26
  is
• 13:27
  the
• 13:27
  person
• 13:27
  has
• 13:28
  lied
• 13:28
  or
• 13:29
  they
• 13:29
  falsified
• 13:30
  or
• 13:30
  they've
• 13:31
  not
• 13:31
  been
• 13:31
  speaking
• 13:31
  the
• 13:32
  truth
• 13:32
  about
• 13:32
  what
• 13:33
  actually
• 13:33
  the
• 13:34
  end
• 13:34
  result
• 13:34
  was.
• 13:35
  And
• 13:35
  they're
• 13:36
  doing
• 13:36
  it
• 13:36
  because
• 13:37
  they
• 13:37
  want
• 13:38
  people
• 13:38
  to
• 13:38
  read
• 13:39
  the
• 13:39
  piece
• 13:39
  of
• 13:39
  content
• 13:39
  and
• 13:39
  they
• 13:40
  also
• 13:40
  want
• 13:40
  people
• 13:40
  to
• 13:41
  invest
• 13:41
  in
• 13:41
  them.
• 13:42
  But
• 13:42
  actually
• 13:43
  nine
• 13:43
  times
• 13:43
  out
• 13:43
  of
• 13:43
  ten
• 13:44
  they're
• 13:45
  a
• 13:45
  fraud
• 13:46
  and
• 13:46
  they're
• 13:46
  not
• 13:47
  completely
• 13:47
  transparent
• 13:49
  or
• 13:49
  doing
• 13:50
  business
• 13:51
  ethically
• 13:52
  or
• 13:52
  in
• 13:52
  integrity.
• 13:54
  So
• 13:54
  yeah,
• 13:54
  like
• 13:54
  I,
• 13:55
  I
• 13:55
  hate
• 13:55
  that
• 13:55
  and
• 13:55
  I
• 13:55
  see
• 13:56
  it
• 13:56
  all
• 13:56
  the
• 13:56
  time.
• 13:56
  I
• 13:56
  think
• 13:57
  my
• 13:57
  honest
• 13:58
  pet
• 13:58
  hate
• 13:58
  at
• 13:58
  the
• 13:59
  moment
• 13:59
  is,
• 13:59
  and
• 14:00
  I'm
• 14:00
  so
• 14:00
  sick
• 14:00
  of
• 14:00
  seeing
• 14:00
  it,
• 14:01
  it
• 14:01
  almost
• 14:01
  drains
• 14:02
  me
• 14:02
  and
• 14:02
  saps
• 14:03
  me
• 14:03
  of
• 14:03
  energy
• 14:03
  as
• 14:03
  I
• 14:03
  go
• 14:03
  online
• 14:04
  and
• 14:04
  I
• 14:04
  just
• 14:04
  switch
• 14:04
  off.
• 14:05
  Why
• 14:05
  is
• 14:06
  there
• 14:06
  a
• 14:06
  need
• 14:07
  to
• 14:07
  almost
• 14:08
  go
• 14:08
  on,
• 14:08
  find
• 14:09
  somebody
• 14:09
  and
• 14:10
  kind
• 14:10
  of
• 14:10
  like
• 14:10
  name
• 14:11
  and
• 14:11
  shame
• 14:11
  them
• 14:11
  online?
• 14:12
  I
• 14:12
  mean,
• 14:12
  what
• 14:12
  is
• 14:12
  that
• 14:13
  about?
• 14:14
  I
• 14:14
  don't
• 14:14
  know.
• 14:14
  I
• 14:14
  think
• 14:15
  some
• 14:15
  people
• 14:15
  just,
• 14:17
  they
• 14:17
  want
• 14:18
  drama
• 14:19
  and
• 14:19
  I
• 14:19
  think
• 14:19
  as
• 14:20
  well
• 14:20
  they
• 14:20
  think
• 14:21
  it's
• 14:21
  going
• 14:21
  to
• 14:21
  get
• 14:21
  them
• 14:22
  more
• 14:22
  visible
• 14:23
  and
• 14:23
  it's
• 14:24
  going
• 14:24
  to
• 14:24
  get
• 14:24
  them
• 14:25
  being
• 14:25
  talked
• 14:26
  about
• 14:26
  and
• 14:26
  they
• 14:26
  want
• 14:26
  that.
• 14:27
  Like
• 14:27
  a
• 14:27
  lot
• 14:27
  of
• 14:27
  people
• 14:28
  do
• 14:28
  crave
• 14:28
  that
• 14:29
  and
• 14:31
  I
• 14:32
  think
• 14:32
  it's
• 14:33
  such
• 14:33
  a
• 14:33
  shame
• 14:34
  when
• 14:34
  that
• 14:34
  happens
• 14:35
  because
• 14:35
  it
• 14:35
  does
• 14:35
  happen
• 14:36
  a
• 14:36
  lot
• 14:37
  because
• 14:38
  you're
• 14:38
  tearing
• 14:40
  other
• 14:40
  people
• 14:41
  down
• 14:41
  to
• 14:42
  try
• 14:42
  and
• 14:42
  get
• 14:42
  ahead
• 14:43
  of
• 14:43
  them
• 14:43
  and
• 14:44
  that
• 14:44
  is
• 14:44
  not
• 14:44
  ethically
• 14:45
  or
• 14:45
  morally
• 14:46
  okay.
• 14:47
  Yeah.
• 14:48
  Regardless
• 14:48
  of
• 14:48
  what
• 14:48
  they've
• 14:48
  done.
• 14:48
  I
• 14:49
  mean,
• 14:49
  I
• 14:49
  just
• 14:49
  always
• 14:50
  feel
• 14:50
  like
• 14:51
  what
• 14:52
  can
• 14:52
  be
• 14:52
  done
• 14:52
  in
• 14:52
  private
• 14:53
  should
• 14:53
  stay
• 14:53
  kind
• 14:54
  of
• 14:54
  like
• 14:54
  in
• 14:54
  private.
• 14:55
  I
• 14:55
  believe
• 14:55
  in
• 14:55
  sharing
• 14:56
  what
• 14:56
  we
• 14:57
  are
• 14:57
  going
• 14:57
  through
• 14:57
  as
• 14:57
  entrepreneurs
• 14:58
  and
• 14:58
  having
• 14:58
  a
• 14:59
  voice
• 14:59
  and
• 14:59
  having
• 14:59
  your
• 14:59
  own
• 14:59
  story.
• 15:00
  But
• 15:00
  I
• 15:00
  think
• 15:00
  it's
• 15:00
  a
• 15:00
  very
• 15:01
  different
• 15:01
  thing
• 15:01
  than
• 15:01
  then
• 15:02
  bringing
• 15:02
  the
• 15:02
  drama
• 15:02
  in.
• 15:03
  I
• 15:03
  find
• 15:04
  it
• 15:04
  exhausting
• 15:04
  and
• 15:04
  I
• 15:04
  think
• 15:05
  what
• 15:05
  would
• 15:05
  it
• 15:05
  be
• 15:05
  like
• 15:05
  to
• 15:05
  work
• 15:05
  with
• 15:06
  that
• 15:06
  person
• 15:06
  if
• 15:06
  like,
• 15:06
  if
• 15:07
  this
• 15:07
  is
• 15:07
  what
• 15:07
  they're
• 15:07
  bringing
• 15:07
  online,
• 15:08
  what
• 15:08
  the
• 15:08
  hell
• 15:08
  is
• 15:09
  it
• 15:09
  going
• 15:09
  to
• 15:09
  be
• 15:09
  like,
• 15:09
  like
• 15:10
  in
• 15:10
  their
• 15:10
  space?
• 15:11
  So
• 15:11
  if
• 15:11
  you
• 15:12
  think
• 15:12
  back
• 15:12
  to
• 15:12
  your
• 15:13
  roots
• 15:14
  growing
• 15:14
  up
• 15:15
  and
• 15:15
  where
• 15:16
  we
• 15:16
  see
• 15:16
  social
• 15:16
  media
• 15:17
  today,
• 15:17
  there's
• 15:18
  a
• 15:18
  big,
• 15:18
  big
• 15:18
  focus
• 15:19
  on
• 15:19
  like
• 15:19
  this
• 15:19
  whole
• 15:20
  materialistic
• 15:21
  and
• 15:23
  society
• 15:24
  driven
• 15:24
  look
• 15:25
  and
• 15:25
  feel.
• 15:27
  Where
• 15:27
  are
• 15:27
  you
• 15:27
  with
• 15:27
  that?
• 15:28
  I'm,
• 15:28
  I'm
• 15:28
  nowhere
• 15:29
  near
• 15:29
  that.
• 15:30
  I
• 15:30
  mean,
• 15:31
  I
• 15:31
  knew
• 15:31
  this
• 15:31
  was
• 15:31
  going
• 15:31
  to
• 15:31
  be
• 15:32
  the
• 15:32
  response,
• 15:32
  but
• 15:33
  we
• 15:33
  talk
• 15:33
  about
• 15:34
  it
• 15:34
  a
• 15:34
  lot
• 15:34
  and
• 15:34
  I,
• 15:35
  I
• 15:35
  really
• 15:35
  struggle
• 15:35
  with
• 15:36
  people's
• 15:38
  complete
• 15:39
  sort
• 15:39
  of
• 15:39
  like
• 15:39
  vacuous
• 15:41
  nature
• 15:42
  around
• 15:42
  what
• 15:43
  life
• 15:43
  is.
• 15:44
  It's
• 15:44
  almost
• 15:44
  like
• 15:44
  they're
• 15:45
  going
• 15:45
  through
• 15:45
  life
• 15:45
  for
• 15:46
  the
• 15:46
  sake
• 15:46
  of
• 15:46
  social
• 15:47
  media.
• 15:47
  But
• 15:47
  they're
• 15:47
  not
• 15:48
  present
• 15:48
  or
• 15:49
  even
• 15:49
  aware
• 15:50
  of
• 15:50
  what's
• 15:50
  going
• 15:50
  on
• 15:50
  in
• 15:51
  their
• 15:51
  own
• 15:51
  life.
• 15:51
  It's
• 15:51
  ridiculous.
• 15:52
  I
• 15:52
  mean,
• 15:53
  I
• 15:53
  didn't
• 15:53
  come
• 15:54
  from,
• 15:54
  you
• 15:54
  know,
• 15:55
  huge
• 15:55
  grandeur
• 15:56
  of
• 15:56
  growing
• 15:56
  up,
• 15:57
  but,
• 15:57
  you
• 15:58
  know,
• 15:58
  I
• 15:58
  was
• 15:59
  taught
• 15:59
  that
• 15:59
  if
• 15:59
  I
• 16:00
  had
• 16:00
  a
• 16:00
  job,
• 16:00
  my
• 16:00
  mum
• 16:01
  and
• 16:01
  dad
• 16:01
  would
• 16:01
  match
• 16:01
  that.
• 16:02
  So
• 16:02
  I
• 16:03
  feel
• 16:03
  like
• 16:03
  I
• 16:03
  have
• 16:03
  quite
• 16:04
  good
• 16:04
  money
• 16:04
  mindset.
• 16:05
  I
• 16:05
  have
• 16:05
  good
• 16:06
  beliefs
• 16:06
  around
• 16:07
  it.
• 16:07
  I
• 16:07
  believe
• 16:08
  in
• 16:08
  experiences,
• 16:09
  enrichment
• 16:09
  in
• 16:10
  my
• 16:10
  life.
• 16:10
  That
• 16:10
  is
• 16:11
  my
• 16:11
  fulfill.
• 16:11
  What
• 16:12
  fills
• 16:12
  your
• 16:12
  cup?
• 16:13
  And
• 16:13
  like,
• 16:13
  what
• 16:13
  is
• 16:13
  your
• 16:13
  view
• 16:14
  from
• 16:14
  like
• 16:15
  where
• 16:15
  you
• 16:16
  see
• 16:16
  social
• 16:16
  media
• 16:17
  now
• 16:17
  and
• 16:17
  this,
• 16:17
  this
• 16:18
  whole
• 16:18
  materialistic
• 16:19
  focus,
• 16:19
  they're.
• 16:20
  Actually
• 16:20
  seeking
• 16:21
  validation
• 16:21
  out
• 16:22
  of
• 16:22
  things.
• 16:23
  Like
• 16:23
  attaching
• 16:24
  to
• 16:24
  objects.
• 16:24
  Yeah,
• 16:24
  objects.
• 16:25
  Like
• 16:25
  material.
• 16:25
  That
• 16:26
  handbag
• 16:26
  is
• 16:26
  my
• 16:26
  validation.
• 16:27
  Like
• 16:27
  that
• 16:28
  money.
• 16:28
  Yeah,
• 16:28
  material
• 16:29
  possessions,
• 16:29
  handbags,
• 16:30
  shoes,
• 16:31
  you
• 16:32
  know,
• 16:32
  the
• 16:32
  new
• 16:33
  car.
• 16:33
  And
• 16:34
  of
• 16:34
  course,
• 16:34
  you
• 16:34
  know,
• 16:35
  it's
• 16:35
  nice
• 16:36
  to
• 16:36
  feel
• 16:37
  comfortable,
• 16:38
  but
• 16:38
  that's
• 16:38
  not
• 16:39
  what's
• 16:39
  going
• 16:39
  to
• 16:39
  give
• 16:39
  you
• 16:39
  joy
• 16:40
  and
• 16:40
  happiness
• 16:40
  and
• 16:41
  fulfillment
• 16:41
  that
• 16:42
  is
• 16:42
  always
• 16:42
  going
• 16:43
  to
• 16:43
  come
• 16:43
  from
• 16:43
  within.
• 16:44
  And
• 16:45
  a
• 16:45
  lot
• 16:45
  of
• 16:45
  people
• 16:45
  are
• 16:45
  scared
• 16:46
  to
• 16:46
  do
• 16:46
  the
• 16:46
  work.
• 16:46
  They're
• 16:47
  scared
• 16:47
  to
• 16:47
  actually
• 16:47
  look
• 16:48
  inside
• 16:49
  and
• 16:49
  be
• 16:49
  completely
• 16:50
  honest
• 16:50
  with
• 16:50
  themselves
• 16:51
  about
• 16:51
  how
• 16:52
  they
• 16:53
  feel
• 16:54
  about
• 16:54
  their
• 16:55
  sense
• 16:55
  of
• 16:55
  self
• 16:56
  worth.
• 16:57
  And
• 16:57
  they're
• 16:57
  scared
• 16:57
  to
• 16:57
  do
• 16:58
  the
• 16:58
  work
• 16:58
  because
• 16:59
  it's
• 16:59
  going
• 16:59
  to
• 16:59
  open
• 16:59
  up
• 17:00
  a
• 17:00
  can
• 17:00
  of
• 17:00
  worms
• 17:00
  and
• 17:01
  they
• 17:01
  don't
• 17:01
  want
• 17:01
  to
• 17:01
  deal
• 17:02
  with
• 17:02
  the
• 17:02
  worms.
• 17:03
  So
• 17:03
  instead
• 17:04
  they're
• 17:04
  going
• 17:04
  out,
• 17:05
  spending
• 17:05
  the
• 17:05
  money
• 17:05
  on
• 17:06
  luxury
• 17:06
  holidays
• 17:07
  and
• 17:07
  all
• 17:07
  of
• 17:07
  the
• 17:08
  things
• 17:08
  and
• 17:09
  they
• 17:09
  get
• 17:09
  the
• 17:09
  short
• 17:09
  term
• 17:09
  dopamine
• 17:10
  hit,
• 17:10
  sure,
• 17:11
  but
• 17:12
  that
• 17:12
  dopamine
• 17:13
  hit
• 17:13
  is
• 17:13
  going
• 17:13
  to
• 17:13
  last
• 17:13
  about
• 17:14
  five
• 17:14
  minutes
• 17:15
  and
• 17:15
  then
• 17:16
  they're
• 17:16
  going
• 17:16
  to
• 17:16
  be
• 17:16
  looking
• 17:17
  for
• 17:17
  the
• 17:17
  next
• 17:17
  thing
• 17:18
  and
• 17:18
  then
• 17:18
  they're
• 17:19
  going
• 17:19
  to
• 17:19
  be
• 17:19
  spending
• 17:19
  and
• 17:20
  you
• 17:20
  know,
• 17:20
  it
• 17:20
  ends
• 17:20
  up
• 17:21
  in
• 17:21
  a
• 17:21
  vicious
• 17:21
  cycle
• 17:22
  when
• 17:22
  actually
• 17:23
  if
• 17:23
  they
• 17:23
  do
• 17:23
  the
• 17:24
  uncomfortable
• 17:24
  work
• 17:25
  to
• 17:25
  begin
• 17:25
  with,
• 17:26
  they'll
• 17:26
  find
• 17:27
  the
• 17:27
  happiness
• 17:27
  and
• 17:27
  the
• 17:27
  joy
• 17:28
  and
• 17:28
  the.
• 17:28
  Fulfillment
• 17:29
  because
• 17:29
  they'll
• 17:29
  start
• 17:29
  as
• 17:30
  a
• 17:30
  whole
• 17:30
  hedonistic
• 17:31
  treadmill.
• 17:32
  And
• 17:32
  you
• 17:32
  see
• 17:33
  this
• 17:33
  when
• 17:33
  people
• 17:33
  win
• 17:33
  the
• 17:34
  lottery
• 17:34
  and
• 17:34
  they
• 17:34
  struggle
• 17:35
  to
• 17:36
  put
• 17:36
  meaning
• 17:36
  and
• 17:36
  purpose
• 17:37
  to
• 17:37
  their
• 17:37
  life
• 17:37
  because
• 17:38
  money
• 17:38
  hasn't
• 17:38
  brought
• 17:38
  them
• 17:39
  joy.
• 17:40
  And
• 17:40
  when
• 17:40
  we
• 17:41
  think
• 17:41
  about
• 17:41
  joy
• 17:41
  and
• 17:41
  abundance
• 17:42
  and
• 17:43
  infinite
• 17:43
  receiving
• 17:44
  and
• 17:44
  all
• 17:44
  of
• 17:44
  those
• 17:45
  amazing
• 17:45
  things
• 17:45
  that
• 17:45
  can
• 17:46
  happen.
• 17:47
  What
• 17:47
  is
• 17:47
  your
• 17:48
  view?
• 17:48
  Bearing
• 17:49
  in
• 17:49
  mind
• 17:49
  that
• 17:49
  a
• 17:50
  lot
• 17:50
  of
• 17:50
  people
• 17:50
  probably
• 17:51
  see
• 17:51
  you
• 17:52
  online
• 17:53
  talking
• 17:53
  about
• 17:54
  motivation,
• 17:55
  manifestation,
• 17:56
  where's
• 17:57
  the
• 17:57
  connect
• 17:57
  from
• 17:57
  where
• 17:58
  you
• 17:58
  came
• 17:58
  from?
• 17:59
  Because
• 17:59
  you
• 17:59
  used
• 17:59
  to
• 17:59
  work
• 18:00
  in
• 18:00
  banking,
• 18:00
  Maggie.
• 18:01
  I
• 18:01
  did
• 18:01
  work
• 18:01
  in
• 18:02
  banking,
• 18:02
  but
• 18:03
  what
• 18:03
  I
• 18:03
  would
• 18:03
  also
• 18:03
  say
• 18:04
  is,
• 18:04
  which
• 18:04
  is
• 18:04
  interesting
• 18:05
  because
• 18:05
  I
• 18:05
  came
• 18:06
  from
• 18:06
  nothing.
• 18:07
  So
• 18:07
  growing
• 18:07
  up
• 18:08
  I
• 18:08
  was
• 18:08
  told,
• 18:08
  you
• 18:09
  know,
• 18:09
  work
• 18:09
  hard,
• 18:10
  work
• 18:10
  hard,
• 18:10
  work
• 18:10
  hard.
• 18:11
  I
• 18:11
  was
• 18:12
  the
• 18:12
  underdog,
• 18:12
  I
• 18:12
  was
• 18:13
  the
• 18:13
  black
• 18:13
  sheep
• 18:13
  at
• 18:13
  school,
• 18:14
  you
• 18:14
  know,
• 18:14
  I
• 18:14
  was
• 18:14
  surrounded
• 18:15
  by
• 18:15
  rich
• 18:15
  kids,
• 18:16
  I
• 18:16
  got
• 18:16
  a
• 18:17
  bursary
• 18:17
  which
• 18:18
  enabled
• 18:19
  me,
• 18:19
  you
• 18:19
  know,
• 18:20
  my
• 18:20
  education
• 18:20
  was
• 18:20
  paid
• 18:21
  for,
• 18:21
  thank
• 18:21
  God,
• 18:22
  and
• 18:22
  I
• 18:22
  took
• 18:23
  advantage
• 18:24
  of
• 18:24
  every
• 18:24
  opportunity
• 18:25
  that
• 18:25
  was
• 18:25
  presented
• 18:26
  to
• 18:26
  me.
• 18:26
  So
• 18:27
  when
• 18:28
  I
• 18:28
  left
• 18:28
  uni,
• 18:29
  I
• 18:30
  was
• 18:30
  told,
• 18:30
  right,
• 18:30
  you
• 18:30
  need
• 18:31
  to
• 18:31
  get
• 18:31
  a
• 18:31
  good
• 18:32
  job.
• 18:32
  And
• 18:32
  success
• 18:33
  was
• 18:33
  seen
• 18:33
  as,
• 18:34
  you
• 18:34
  know,
• 18:34
  working
• 18:35
  for
• 18:35
  a
• 18:35
  bank
• 18:35
  or
• 18:35
  working
• 18:36
  for
• 18:36
  management
• 18:36
  consultants.
• 18:38
  So
• 18:38
  that's
• 18:39
  what
• 18:39
  I
• 18:39
  did.
• 18:39
  I
• 18:40
  fell
• 18:41
  into
• 18:41
  banking
• 18:43
  for
• 18:44
  11
• 18:44
  years.
• 18:45
  I
• 18:45
  definitely
• 18:46
  tried
• 18:46
  to
• 18:46
  get
• 18:46
  out
• 18:46
  of
• 18:46
  it
• 18:47
  multiple
• 18:47
  times,
• 18:48
  but
• 18:49
  there
• 18:49
  was
• 18:49
  that
• 18:49
  voice
• 18:50
  in
• 18:50
  my
• 18:50
  head
• 18:50
  that
• 18:51
  was
• 18:51
  like,
• 18:51
  no,
• 18:51
  no,
• 18:51
  no,
• 18:52
  you
• 18:52
  have
• 18:52
  the
• 18:53
  great
• 18:53
  job.
• 18:53
  You
• 18:53
  have
• 18:53
  the
• 18:54
  job
• 18:54
  that
• 18:54
  most
• 18:54
  women
• 18:55
  would
• 18:55
  kill
• 18:55
  for.
• 18:56
  You've
• 18:56
  got
• 18:56
  the
• 18:57
  house,
• 18:57
  you've
• 18:57
  got
• 18:57
  the
• 18:57
  car,
• 18:58
  like,
• 18:58
  keep
• 18:58
  working
• 18:59
  your
• 18:59
  way
• 18:59
  up.
• 19:00
  And
• 19:01
  that's
• 19:01
  also
• 19:01
  what
• 19:02
  my
• 19:02
  parents
• 19:02
  wanted
• 19:03
  for
• 19:03
  me
• 19:03
  because
• 19:03
  they
• 19:04
  didn't
• 19:04
  have
• 19:04
  that
• 19:05
  and
• 19:05
  they
• 19:06
  struggled
• 19:06
  and
• 19:06
  they
• 19:07
  didn't
• 19:07
  want
• 19:07
  me
• 19:07
  to
• 19:07
  struggle.
• 19:08
  But
• 19:08
  then
• 19:08
  it
• 19:09
  got
• 19:09
  to
• 19:09
  the
• 19:09
  point
• 19:09
  where
• 19:10
  I
• 19:10
  just
• 19:11
  couldn't
• 19:11
  do
• 19:11
  it
• 19:11
  anymore.
• 19:12
  Like
• 19:13
  the
• 19:13
  burnout,
• 19:14
  the
• 19:14
  toxic
• 19:14
  culture.
• 19:16
  I
• 19:16
  just,
• 19:17
  you
• 19:17
  know,
• 19:17
  the
• 19:18
  impact
• 19:18
  on
• 19:18
  my
• 19:18
  mental
• 19:19
  health.
• 19:19
  Can
• 19:19
  you
• 19:19
  imagine
• 19:19
  what
• 19:19
  you'd
• 19:20
  be
• 19:20
  doing
• 19:20
  on
• 19:20
  a
• 19:20
  Wednesday?
• 19:21
  Oh,
• 19:21
  I
• 19:21
  mean,
• 19:21
  I
• 19:21
  would
• 19:22
  have
• 19:22
  been
• 19:22
  in
• 19:22
  the
• 19:22
  office
• 19:22
  until
• 19:23
  11:00
• 19:23
  at
• 19:23
  night.
• 19:25
  I
• 19:25
  wouldn't
• 19:25
  be
• 19:26
  at
• 19:26
  wine
• 19:26
  Wednesdays,
• 19:27
  that's
• 19:27
  for
• 19:27
  sure.
• 19:28
  You
• 19:28
  know,
• 19:29
  I've
• 19:30
  seen
• 19:30
  it
• 19:30
  all.
• 19:30
  You
• 19:30
  know,
• 19:30
  I've
• 19:31
  been
• 19:31
  flown
• 19:32
  by
• 19:32
  helicopters
• 19:33
  into
• 19:33
  Monaco
• 19:34
  for
• 19:35
  a
• 19:35
  work
• 19:35
  trip
• 19:36
  and
• 19:37
  on
• 19:37
  paper
• 19:38
  I
• 19:38
  look
• 19:38
  back
• 19:39
  and
• 19:39
  I
• 19:39
  think,
• 19:39
  oh,
• 19:39
  my
• 19:39
  God.
• 19:40
  Like,
• 19:40
  that
• 19:41
  was.
• 19:41
  I
• 19:41
  did
• 19:41
  live
• 19:42
  that
• 19:42
  life,
• 19:43
  but
• 19:44
  I
• 19:44
  didn't
• 19:44
  really
• 19:45
  experience
• 19:46
  that
• 19:46
  life.
• 19:46
  I
• 19:47
  was
• 19:47
  still
• 19:47
  working
• 19:48
  18
• 19:48
  hours
• 19:48
  a
• 19:48
  day
• 19:49
  and
• 19:50
  given
• 19:50
  unrealistic
• 19:51
  timelines
• 19:52
  and
• 19:52
  deadlines.
• 19:53
  And
• 19:53
  then
• 19:53
  when
• 19:53
  I
• 19:53
  walked
• 19:53
  away
• 19:54
  from
• 19:54
  it,
• 19:54
  I
• 19:55
  was
• 19:55
  like,
• 19:55
  do
• 19:55
  you
• 19:55
  know
• 19:55
  what?
• 19:56
  Even
• 19:57
  if
• 19:57
  I
• 19:57
  go
• 19:57
  from
• 19:58
  this
• 19:58
  to,
• 19:58
  like,
• 19:58
  nothing
• 19:59
  for
• 20:00
  the
• 20:00
  next
• 20:00
  few
• 20:00
  years,
• 20:01
  that
• 20:02
  is
• 20:02
  going
• 20:02
  to
• 20:02
  bring
• 20:02
  me
• 20:03
  peace
• 20:04
  and
• 20:05
  it's
• 20:05
  going
• 20:06
  to
• 20:06
  mean
• 20:06
  that
• 20:06
  my
• 20:06
  mental
• 20:07
  health
• 20:07
  is
• 20:07
  supported
• 20:08
  again
• 20:08
  and
• 20:09
  I'm
• 20:09
  not
• 20:09
  going
• 20:09
  to
• 20:10
  feel
• 20:10
  stressed
• 20:10
  or
• 20:11
  anxious
• 20:12
  or
• 20:12
  any
• 20:12
  of
• 20:12
  the
• 20:13
  things
• 20:13
  that
• 20:13
  we
• 20:13
  go
• 20:13
  through
• 20:13
  when
• 20:14
  we
• 20:14
  work
• 20:14
  for
• 20:15
  big
• 20:15
  corporates.
• 20:16
  So
• 20:17
  I've
• 20:17
  definitely
• 20:18
  seen
• 20:18
  a
• 20:19
  lot.
• 20:20
  I've
• 20:20
  seen
• 20:22
  in
• 20:22
  the
• 20:22
  banking
• 20:23
  industry.
• 20:23
  You
• 20:23
  know,
• 20:23
  I've
• 20:23
  seen
• 20:24
  people
• 20:24
  blow
• 20:24
  a
• 20:25
  lot
• 20:25
  of
• 20:25
  money
• 20:26
  on
• 20:27
  things
• 20:28
  that
• 20:28
  would
• 20:29
  never
• 20:29
  be
• 20:29
  made
• 20:29
  public,
• 20:30
  that
• 20:30
  I
• 20:30
  remember
• 20:31
  seeing
• 20:31
  and
• 20:32
  reviewing,
• 20:33
  you
• 20:33
  know,
• 20:33
  expense
• 20:33
  receipts
• 20:34
  and
• 20:34
  thinking,
• 20:35
  I
• 20:35
  don't
• 20:36
  think
• 20:36
  that's
• 20:37
  in
• 20:37
  the
• 20:37
  code
• 20:38
  of
• 20:38
  conduct
• 20:38
  or
• 20:38
  that
• 20:39
  would
• 20:39
  get
• 20:39
  approved.
• 20:39
  You
• 20:40
  know,
• 20:41
  I've
• 20:41
  never
• 20:41
  been
• 20:42
  happier
• 20:42
  and
• 20:42
  more
• 20:42
  fulfilled
• 20:43
  than
• 20:43
  I
• 20:43
  am
• 20:44
  now
• 20:44
  because
• 20:44
  I'm
• 20:45
  actually
• 20:45
  doing
• 20:45
  something
• 20:45
  that's
• 20:46
  meaningful.
• 20:46
  And
• 20:47
  that,
• 20:47
  for
• 20:47
  me,
• 20:48
  is
• 20:48
  my
• 20:48
  definition
• 20:49
  of
• 20:49
  success.
• 20:50
  It's
• 20:50
  not
• 20:50
  the
• 20:50
  house,
• 20:50
  it's
• 20:51
  not
• 20:51
  the
• 20:51
  car.
• 20:52
  Sure.
• 20:53
  Money
• 20:53
  is
• 20:53
  a
• 20:54
  wonderful
• 20:54
  thing.
• 20:54
  I
• 20:54
  love
• 20:55
  money
• 20:55
  because
• 20:55
  money
• 20:56
  gives
• 20:56
  you
• 20:56
  choice.
• 20:57
  Oh,
• 20:57
  absolutely.
• 20:58
  And
• 20:58
  trips
• 20:58
  to
• 20:59
  la,
• 20:59
  of
• 20:59
  course,
• 21:00
  and
• 21:00
  trips.
• 21:00
  And,
• 21:00
  you
• 21:00
  know,
• 21:01
  we
• 21:01
  all,
• 21:01
  we
• 21:01
  love
• 21:01
  travel,
• 21:02
  so
• 21:03
  I'm
• 21:03
  super
• 21:03
  grateful
• 21:04
  to
• 21:04
  money,
• 21:04
  but
• 21:05
  the
• 21:06
  happiness,
• 21:06
  first
• 21:07
  and
• 21:07
  foremost
• 21:07
  is
• 21:07
  always
• 21:08
  going
• 21:08
  to
• 21:08
  come
• 21:08
  from
• 21:08
  within.
• 21:09
  So
• 21:09
  what
• 21:09
  would
• 21:09
  you
• 21:09
  say
• 21:10
  has
• 21:10
  been
• 21:10
  the
• 21:10
  biggest
• 21:11
  shift
• 21:11
  in
• 21:11
  your
• 21:11
  mindset
• 21:12
  from
• 21:12
  coming
• 21:13
  out
• 21:13
  of
• 21:13
  corporate
• 21:14
  to
• 21:14
  like,
• 21:14
  what
• 21:14
  your
• 21:15
  daily
• 21:15
  routine
• 21:15
  is
• 21:16
  now?
• 21:16
  Gosh,
• 21:17
  I
• 21:17
  think
• 21:17
  it's
• 21:17
  actually
• 21:17
  having
• 21:18
  time
• 21:18
  for
• 21:18
  me.
• 21:19
  I
• 21:19
  was
• 21:19
  that
• 21:20
  person
• 21:20
  who
• 21:22
  I
• 21:22
  would
• 21:22
  work
• 21:23
  hard
• 21:24
  and
• 21:24
  I
• 21:24
  would
• 21:24
  play
• 21:24
  hard,
• 21:25
  like
• 21:25
  banking
• 21:25
  was
• 21:25
  a
• 21:26
  work
• 21:26
  hard,
• 21:26
  play
• 21:26
  hard
• 21:27
  culture
• 21:27
  and
• 21:27
  mentality.
• 21:29
  So
• 21:29
  I'd
• 21:30
  finish
• 21:30
  work
• 21:30
  if
• 21:30
  I
• 21:30
  was
• 21:31
  in
• 21:31
  the
• 21:31
  uk,
• 21:31
  I'd
• 21:31
  finish
• 21:32
  work
• 21:32
  at.
• 21:32
  I'd
• 21:33
  try
• 21:33
  and
• 21:33
  finish
• 21:33
  work
• 21:33
  at
• 21:33
  7
• 21:34
  o'clock
• 21:34
  to
• 21:34
  meet
• 21:34
  my
• 21:35
  friends
• 21:35
  for
• 21:35
  drinks
• 21:35
  or
• 21:36
  dinner
• 21:37
  and
• 21:37
  then
• 21:37
  I'd
• 21:38
  get
• 21:38
  home
• 21:38
  on
• 21:38
  a
• 21:38
  weekday,
• 21:39
  you
• 21:39
  know,
• 21:40
  midnight,
• 21:40
  1:00am,
• 21:41
  sometimes,
• 21:41
  sometimes
• 21:42
  even
• 21:42
  2:00am
• 21:43
  and
• 21:43
  if
• 21:43
  I
• 21:44
  was
• 21:44
  overseas
• 21:44
  with
• 21:45
  work,
• 21:45
  then
• 21:45
  we
• 21:45
  wouldn't
• 21:46
  finish
• 21:46
  until
• 21:46
  10,
• 21:46
  11
• 21:47
  o'clock
• 21:47
  at
• 21:47
  night.
• 21:47
  Then
• 21:48
  we'd
• 21:48
  go
• 21:48
  to
• 21:48
  a
• 21:48
  restaurant,
• 21:49
  we'd
• 21:49
  be
• 21:49
  on
• 21:50
  the
• 21:50
  wine,
• 21:50
  we'd
• 21:50
  get
• 21:51
  to
• 21:51
  bed
• 21:51
  2,
• 21:51
  3
• 21:51
  in
• 21:51
  the
• 21:52
  morning
• 21:52
  and
• 21:52
  then
• 21:53
  we'd
• 21:53
  have
• 21:53
  to.
• 21:53
  We'd
• 21:53
  be
• 21:53
  up
• 21:54
  between
• 21:54
  6
• 21:54
  and
• 21:54
  7
• 21:55
  because
• 21:55
  we
• 21:55
  wanted
• 21:55
  to
• 21:55
  get
• 21:55
  a
• 21:56
  workout
• 21:56
  in
• 21:57
  before
• 21:57
  going
• 21:57
  to
• 21:58
  the
• 21:58
  office
• 21:58
  to
• 21:58
  be
• 21:59
  at
• 21:59
  the
• 21:59
  office
• 21:59
  for
• 21:59
  eight.
• 22:01
  So
• 22:01
  having
• 22:02
  time
• 22:02
  for
• 22:03
  me,
• 22:03
  not
• 22:03
  rushing
• 22:04
  out
• 22:04
  of
• 22:04
  bed
• 22:04
  and
• 22:04
  falling
• 22:05
  over
• 22:05
  myself
• 22:05
  and
• 22:06
  hitting
• 22:06
  snooze
• 22:07
  on
• 22:07
  the
• 22:07
  alarm
• 22:07
  and
• 22:07
  then
• 22:08
  swearing
• 22:09
  because
• 22:09
  I'm
• 22:09
  running
• 22:09
  late
• 22:10
  and
• 22:10
  I've
• 22:10
  got
• 22:10
  this
• 22:11
  meeting.
• 22:11
  I
• 22:12
  spend
• 22:12
  the
• 22:12
  first
• 22:12
  two
• 22:13
  hours
• 22:13
  of
• 22:13
  my
• 22:13
  day,
• 22:13
  every
• 22:14
  day
• 22:14
  now,
• 22:14
  just
• 22:15
  pouring
• 22:15
  into
• 22:15
  me.
• 22:16
  I
• 22:16
  don't
• 22:16
  touch
• 22:17
  any
• 22:17
  tech,
• 22:17
  I'm
• 22:18
  not
• 22:18
  on
• 22:18
  social,
• 22:18
  I'm
• 22:19
  not
• 22:19
  in
• 22:19
  front
• 22:19
  of
• 22:19
  my
• 22:19
  laptop.
• 22:20
  And
• 22:21
  I
• 22:21
  love
• 22:22
  that
• 22:22
  I
• 22:23
  have
• 22:23
  created
• 22:24
  the
• 22:25
  business
• 22:25
  and
• 22:25
  the
• 22:26
  space
• 22:26
  to
• 22:27
  be
• 22:27
  able
• 22:27
  to
• 22:28
  put
• 22:28
  me
• 22:28
  first
• 22:29
  at
• 22:29
  the
• 22:29
  start
• 22:29
  of
• 22:30
  each
• 22:30
  day
• 22:30
  before
• 22:31
  I
• 22:31
  go
• 22:32
  into
• 22:32
  boss
• 22:32
  mode
• 22:33
  or
• 22:33
  work
• 22:33
  mode.
• 22:33
  And
• 22:34
  that's
• 22:34
  what
• 22:34
  I
• 22:34
  love.
• 22:34
  I
• 22:34
  think
• 22:34
  this
• 22:35
  is
• 22:35
  why
• 22:35
  we
• 22:36
  get
• 22:36
  on
• 22:36
  so
• 22:36
  well.
• 22:36
  Because
• 22:37
  one
• 22:37
  of
• 22:37
  the
• 22:37
  things
• 22:38
  when
• 22:38
  I
• 22:38
  first
• 22:38
  met
• 22:38
  you,
• 22:39
  bearing
• 22:39
  in
• 22:39
  mind
• 22:40
  we
• 22:40
  were
• 22:40
  kind
• 22:40
  of
• 22:40
  in
• 22:40
  the
• 22:40
  online
• 22:41
  space,
• 22:41
  so
• 22:42
  many
• 22:42
  people
• 22:42
  who
• 22:42
  were
• 22:43
  obsessed,
• 22:43
  obsessed
• 22:44
  with
• 22:44
  the
• 22:44
  phones.
• 22:44
  I
• 22:45
  felt
• 22:45
  like
• 22:45
  we
• 22:45
  were
• 22:46
  living
• 22:46
  by
• 22:46
  phone,
• 22:47
  not
• 22:47
  in
• 22:48
  reality.
• 22:48
  When
• 22:49
  we
• 22:49
  go
• 22:49
  out,
• 22:50
  we
• 22:50
  don't
• 22:50
  even
• 22:50
  know
• 22:50
  what
• 22:50
  time
• 22:50
  it
• 22:51
  is.
• 22:51
  The
• 22:52
  phones
• 22:52
  aren't
• 22:52
  even
• 22:52
  on
• 22:52
  the
• 22:53
  table.
• 22:53
  Like,
• 22:53
  I'm
• 22:54
  not
• 22:54
  interested.
• 22:54
  I
• 22:54
  am
• 22:55
  present
• 22:55
  and
• 22:55
  connecting.
• 22:56
  You
• 22:56
  know,
• 22:56
  the
• 22:56
  amount
• 22:57
  of
• 22:57
  times
• 22:57
  we've
• 22:57
  gone
• 22:57
  out,
• 22:57
  we
• 22:57
  don't
• 22:58
  even
• 22:58
  take
• 22:58
  pictures.
• 22:58
  No,
• 22:58
  we
• 22:58
  don't,
• 22:59
  we
• 22:59
  don't,
• 22:59
  don't
• 23:00
  even
• 23:00
  share.
• 23:00
  We've
• 23:01
  been
• 23:01
  abroad,
• 23:01
  we've
• 23:01
  been
• 23:02
  on
• 23:02
  trips
• 23:02
  and
• 23:02
  not
• 23:02
  even
• 23:03
  taken
• 23:03
  content.
• 23:03
  And
• 23:04
  for
• 23:04
  people
• 23:04
  who
• 23:04
  work
• 23:04
  in
• 23:04
  the
• 23:05
  online
• 23:05
  space,
• 23:05
  I
• 23:05
  mean,
• 23:05
  that's
• 23:05
  probably
• 23:06
  not
• 23:06
  the
• 23:06
  ideal,
• 23:07
  but
• 23:07
  it
• 23:07
  shows
• 23:08
  that
• 23:08
  we
• 23:08
  are
• 23:09
  more
• 23:09
  interested
• 23:10
  in
• 23:10
  living
• 23:10
  our
• 23:10
  reality,
• 23:11
  connecting
• 23:11
  with
• 23:12
  people,
• 23:12
  having
• 23:13
  conversations.
• 23:13
  I've
• 23:14
  been
• 23:14
  to
• 23:14
  dinners
• 23:15
  where
• 23:15
  people
• 23:16
  sit
• 23:17
  on
• 23:17
  their
• 23:17
  phones
• 23:18
  all
• 23:18
  night
• 23:18
  and
• 23:19
  I'm
• 23:19
  just
• 23:19
  sitting
• 23:19
  there
• 23:19
  like
• 23:19
  thinking,
• 23:20
  what
• 23:20
  is
• 23:20
  this?
• 23:21
  And
• 23:21
  then
• 23:21
  I
• 23:21
  see
• 23:21
  the
• 23:21
  post
• 23:22
  on
• 23:22
  social
• 23:22
  media
• 23:22
  that
• 23:23
  says,
• 23:23
  oh,
• 23:23
  my
• 23:23
  God,
• 23:24
  I
• 23:24
  had
• 23:24
  the
• 23:24
  best
• 23:25
  night.
• 23:25
  I'm
• 23:25
  like,
• 23:25
  what?
• 23:26
  Sorry,
• 23:26
  I
• 23:27
  was
• 23:27
  there.
• 23:27
  You
• 23:27
  weren't
• 23:28
  even
• 23:29
  talking
• 23:29
  to
• 23:29
  anybody.
• 23:30
  Yeah.
• 23:30
  You
• 23:30
  weren't
• 23:30
  even
• 23:30
  doing
• 23:31
  anything.
• 23:32
  It's
• 23:32
  crazy.
• 23:33
  Yeah.
• 23:33
  People
• 23:33
  just
• 23:33
  aren't
• 23:34
  present.
• 23:34
  And
• 23:34
  I
• 23:35
  have
• 23:35
  this
• 23:35
  rule
• 23:35
  that
• 23:35
  whenever
• 23:36
  I'm
• 23:36
  out
• 23:36
  with
• 23:37
  someone,
• 23:37
  not
• 23:38
  even
• 23:38
  just
• 23:38
  with
• 23:38
  someone,
• 23:38
  but
• 23:39
  as
• 23:39
  an
• 23:39
  example,
• 23:40
  when
• 23:40
  we
• 23:40
  go
• 23:40
  out,
• 23:40
  our
• 23:41
  phones
• 23:41
  are
• 23:41
  in
• 23:41
  our
• 23:41
  handbags.
• 23:42
  Yeah.
• 23:42
  They
• 23:42
  don't
• 23:43
  come
• 23:43
  out
• 23:43
  unless
• 23:44
  suddenly
• 23:44
  mine's.
• 23:44
  Normally
• 23:44
  charging
• 23:45
  behind
• 23:45
  the
• 23:45
  bar
• 23:45
  because
• 23:45
  I've
• 23:46
  never
• 23:46
  charged
• 23:46
  mine.
• 23:46
  Yeah.
• 23:47
  And
• 23:47
  we're
• 23:47
  always
• 23:47
  usually
• 23:48
  low
• 23:48
  on
• 23:48
  battery
• 23:48
  as
• 23:48
  well.
• 23:50
  And
• 23:50
  when
• 23:51
  you
• 23:51
  go
• 23:51
  out
• 23:51
  for
• 23:51
  dinner
• 23:51
  as
• 23:52
  well,
• 23:52
  like
• 23:52
  so
• 23:52
  many
• 23:52
  people
• 23:53
  are
• 23:53
  on
• 23:53
  their
• 23:53
  phones.
• 23:53
  But
• 23:53
  for
• 23:54
  me,
• 23:54
  I
• 23:54
  have
• 23:54
  this
• 23:54
  rule
• 23:54
  of
• 23:55
  right
• 23:55
  when
• 23:55
  I'm
• 23:55
  not
• 23:56
  at
• 23:56
  work
• 23:56
  and
• 23:57
  in
• 23:57
  front
• 23:57
  of
• 23:57
  my
• 23:57
  laptop,
• 23:58
  my
• 23:58
  phone
• 23:59
  is
• 23:59
  not
• 23:59
  on
• 23:59
  me.
• 24:00
  Even
• 24:00
  when
• 24:00
  I
• 24:00
  go
• 24:01
  down
• 24:01
  for
• 24:01
  dinner
• 24:02
  or
• 24:02
  I
• 24:02
  go
• 24:02
  into
• 24:02
  the
• 24:03
  lounge
• 24:03
  at
• 24:03
  home
• 24:04
  or,
• 24:04
  you
• 24:04
  know,
• 24:05
  the
• 24:05
  living
• 24:05
  room,
• 24:05
  wherever
• 24:06
  my
• 24:06
  phone
• 24:06
  stays
• 24:07
  in
• 24:07
  my
• 24:07
  office.
• 24:07
  I
• 24:07
  do
• 24:08
  not
• 24:08
  carry
• 24:08
  my
• 24:08
  phone
• 24:09
  down
• 24:09
  the
• 24:09
  stairs
• 24:09
  with
• 24:10
  me
• 24:10
  because
• 24:11
  that
• 24:11
  is
• 24:11
  my
• 24:12
  time
• 24:12
  to
• 24:13
  eat.
• 24:13
  And
• 24:13
  I
• 24:13
  want
• 24:13
  to
• 24:13
  be
• 24:14
  present
• 24:14
  and
• 24:14
  I
• 24:14
  want
• 24:15
  to
• 24:15
  be
• 24:15
  mindful
• 24:16
  and
• 24:17
  take
• 24:17
  in
• 24:17
  my
• 24:18
  surroundings.
• 24:19
  When
• 24:19
  I'm
• 24:19
  with
• 24:19
  people
• 24:20
  or
• 24:20
  with
• 24:20
  a
• 24:20
  person,
• 24:21
  I
• 24:21
  think
• 24:22
  it's
• 24:22
  rude
• 24:22
  and
• 24:22
  I
• 24:22
  think
• 24:22
  it's
• 24:23
  disrespectful
• 24:23
  if
• 24:24
  they're
• 24:24
  getting
• 24:24
  their
• 24:24
  phone
• 24:25
  out
• 24:25
  and
• 24:25
  they're
• 24:25
  on,
• 24:26
  you
• 24:26
  know,
• 24:26
  social
• 24:26
  media,
• 24:27
  which
• 24:27
  is
• 24:27
  what
• 24:27
  makes.
• 24:28
  Do
• 24:28
  you
• 24:28
  know
• 24:28
  we
• 24:28
  sound
• 24:28
  vintage?
• 24:29
  We
• 24:29
  do
• 24:29
  sound
• 24:29
  vintage.
• 24:30
  I
• 24:30
  love
• 24:30
  it.
• 24:30
  But
• 24:30
  you
• 24:31
  know
• 24:31
  what?
• 24:31
  Retro.
• 24:32
  Yeah.
• 24:32
  Like
• 24:32
  we're
• 24:32
  also
• 24:33
  a
• 24:33
  classic,
• 24:33
  like
• 24:33
  with
• 24:34
  the
• 24:34
  OGs.
• 24:35
  Oh,
• 24:35
  this
• 24:35
  is
• 24:35
  true.
• 24:36
  And
• 24:36
  I
• 24:36
  think
• 24:37
  what
• 24:37
  I
• 24:37
  like
• 24:37
  is
• 24:38
  the
• 24:38
  fact
• 24:39
  that
• 24:39
  phones
• 24:39
  aren't
• 24:40
  my
• 24:40
  life.
• 24:41
  And
• 24:41
  I
• 24:41
  do
• 24:41
  come
• 24:41
  back
• 24:41
  to
• 24:42
  the
• 24:42
  fact
• 24:42
  that
• 24:42
  it
• 24:42
  isn't
• 24:42
  everything
• 24:43
  for
• 24:43
  me,
• 24:44
  it
• 24:44
  is
• 24:44
  part
• 24:44
  of
• 24:44
  it.
• 24:45
  And
• 24:45
  I
• 24:45
  do
• 24:45
  know
• 24:45
  that
• 24:45
  we
• 24:45
  need
• 24:45
  to
• 24:46
  have
• 24:46
  it.
• 24:46
  If
• 24:47
  we
• 24:47
  think
• 24:47
  about
• 24:47
  then
• 24:48
  where
• 24:49
  you
• 24:49
  are
• 24:49
  going
• 24:50
  in
• 24:50
  the
• 24:51
  coming
• 24:51
  months,
• 24:52
  like,
• 24:52
  obviously
• 24:52
  you've
• 24:53
  got
• 24:53
  your
• 24:53
  book
• 24:53
  coming
• 24:53
  out,
• 24:54
  which
• 24:54
  is
• 24:54
  super
• 24:54
  excited.
• 24:55
  I
• 24:55
  ordered
• 24:55
  pre
• 24:56
  order
• 24:56
  my
• 24:56
  copy.
• 24:57
  Think
• 24:57
  like
• 24:57
  a
• 24:57
  boss
• 24:57
  is
• 24:58
  on
• 24:58
  its
• 24:58
  way.
• 24:58
  You've
• 24:59
  got
• 24:59
  your
• 24:59
  audiobook.
• 25:00
  But
• 25:01
  talk
• 25:01
  through
• 25:01
  the
• 25:01
  process
• 25:01
  because
• 25:02
  we've
• 25:02
  both
• 25:02
  written
• 25:02
  books
• 25:03
  and
• 25:03
  I
• 25:03
  think
• 25:04
  a
• 25:04
  lot
• 25:04
  of
• 25:04
  people
• 25:04
  from
• 25:04
  the
• 25:04
  outside
• 25:05
  kind
• 25:05
  of
• 25:05
  look
• 25:05
  and
• 25:06
  go,
• 25:06
  oh
• 25:06
  my
• 25:07
  God,
• 25:07
  that's
• 25:07
  just
• 25:08
  like
• 25:08
  amazing.
• 25:08
  It's
• 25:09
  like
• 25:09
  the
• 25:09
  dream,
• 25:09
  but
• 25:10
  it
• 25:10
  is
• 25:10
  hard.
• 25:11
  So
• 25:11
  let's
• 25:12
  share
• 25:12
  some
• 25:12
  Reality
• 25:13
  on
• 25:13
  what
• 25:14
  actually
• 25:14
  getting
• 25:14
  the
• 25:14
  book
• 25:14
  deal
• 25:15
  and
• 25:15
  getting
• 25:15
  the
• 25:15
  book
• 25:15
  is
• 25:16
  actually
• 25:16
  alike.
• 25:16
  Yeah.
• 25:17
  I
• 25:17
  mean
• 25:17
  to
• 25:18
  even
• 25:18
  get
• 25:19
  a
• 25:19
  book
• 25:19
  deal
• 25:19
  in
• 25:20
  itself
• 25:20
  is,
• 25:22
  you
• 25:22
  know,
• 25:22
  you're
• 25:22
  looking
• 25:23
  at
• 25:23
  like
• 25:23
  one
• 25:23
  in
• 25:23
  a
• 25:23
  billion
• 25:24
  of
• 25:24
  a
• 25:24
  chance.
• 25:25
  It's
• 25:26
  a
• 25:26
  privilege
• 25:27
  and
• 25:27
  it
• 25:27
  is
• 25:27
  an
• 25:27
  honor
• 25:28
  to
• 25:28
  get
• 25:29
  a
• 25:29
  traditional
• 25:30
  publishing
• 25:30
  book
• 25:31
  deal.
• 25:32
  Now
• 25:33
  what
• 25:33
  you
• 25:33
  don't
• 25:34
  appreciate
• 25:34
  when
• 25:34
  you
• 25:35
  start,
• 25:35
  when
• 25:35
  you
• 25:35
  go
• 25:35
  into
• 25:36
  the
• 25:36
  process
• 25:36
  is
• 25:36
  actually
• 25:37
  how
• 25:37
  fucking
• 25:38
  hard
• 25:38
  it
• 25:38
  is.
• 25:39
  It's
• 25:39
  hands
• 25:39
  down.
• 25:40
  And
• 25:40
  you
• 25:40
  know,
• 25:40
  I
• 25:40
  did
• 25:41
  11
• 25:41
  years
• 25:41
  in
• 25:42
  private
• 25:42
  banking.
• 25:44
  Writing
• 25:44
  a
• 25:44
  book
• 25:44
  is
• 25:45
  hands
• 25:45
  down
• 25:45
  been
• 25:45
  the
• 25:45
  hardest
• 25:46
  thing
• 25:46
  I
• 25:46
  have
• 25:46
  ever
• 25:47
  done.
• 25:48
  And
• 25:49
  I
• 25:49
  went
• 25:49
  to
• 25:49
  an
• 25:49
  event
• 25:49
  the
• 25:50
  other
• 25:50
  week
• 25:50
  from
• 25:51
  an
• 25:51
  author
• 25:51
  who's
• 25:51
  just
• 25:52
  sold
• 25:52
  a
• 25:52
  million
• 25:52
  copies
• 25:52
  of
• 25:53
  a
• 25:53
  book
• 25:53
  in
• 25:53
  the
• 25:53
  last
• 25:53
  18
• 25:54
  months.
• 25:54
  And
• 25:54
  she
• 25:54
  said
• 25:55
  it
• 25:55
  on
• 25:55
  stage
• 25:55
  as
• 25:56
  well.
• 25:56
  She
• 25:57
  was
• 25:57
  like,
• 25:57
  writing
• 25:58
  a
• 25:58
  book
• 25:58
  is
• 25:58
  the
• 25:59
  hardest
• 25:59
  thing
• 25:59
  I've
• 25:59
  ever
• 26:00
  done.
• 26:00
  And
• 26:00
  it
• 26:00
  was
• 26:01
  so
• 26:02
  nice
• 26:02
  to
• 26:03
  hear
• 26:03
  that
• 26:04
  because
• 26:04
  number
• 26:04
  one,
• 26:04
  not
• 26:05
  many
• 26:05
  people
• 26:05
  have
• 26:05
  written
• 26:05
  books
• 26:06
  or
• 26:06
  those
• 26:07
  that
• 26:07
  have,
• 26:07
  have
• 26:07
  gone
• 26:08
  down
• 26:08
  the
• 26:08
  self
• 26:08
  publishing
• 26:09
  route.
• 26:10
  But
• 26:10
  to
• 26:10
  be
• 26:10
  able
• 26:10
  to
• 26:11
  for
• 26:11
  someone
• 26:11
  else
• 26:11
  to
• 26:12
  actually
• 26:12
  voice
• 26:12
  what
• 26:13
  you've
• 26:13
  been
• 26:13
  feeling,
• 26:13
  because
• 26:14
  it's
• 26:14
  a
• 26:14
  journey.
• 26:14
  Well,
• 26:15
  it's
• 26:15
  not
• 26:15
  just
• 26:15
  you
• 26:15
  in
• 26:15
  the
• 26:15
  process.
• 26:16
  This
• 26:16
  is
• 26:16
  what
• 26:16
  you
• 26:16
  forget
• 26:17
  when
• 26:17
  you
• 26:17
  think
• 26:17
  you're
• 26:17
  writing
• 26:17
  your
• 26:18
  book.
• 26:18
  You
• 26:18
  forget
• 26:19
  that
• 26:19
  there's
• 26:19
  like
• 26:19
  hundreds
• 26:20
  of
• 26:21
  people
• 26:21
  that
• 26:22
  have
• 26:22
  a
• 26:22
  voice
• 26:23
  and
• 26:23
  have
• 26:23
  a
• 26:23
  say.
• 26:23
  How
• 26:24
  did
• 26:24
  that
• 26:24
  feel?
• 26:24
  There
• 26:24
  were
• 26:24
  definitely
• 26:25
  moments
• 26:25
  that
• 26:26
  I
• 26:26
  found
• 26:26
  it
• 26:26
  really
• 26:26
  hard,
• 26:27
  especially
• 26:28
  when
• 26:28
  I
• 26:28
  was
• 26:28
  about
• 26:28
  midway
• 26:29
  through
• 26:29
  the
• 26:29
  process.
• 26:30
  I
• 26:30
  got
• 26:30
  to
• 26:30
  to
• 26:30
  the
• 26:31
  point
• 26:31
  where
• 26:31
  I
• 26:31
  was
• 26:31
  like,
• 26:32
  this
• 26:32
  isn't
• 26:33
  working.
• 26:33
  Like
• 26:34
  we're
• 26:35
  clashing
• 26:35
  completely
• 26:36
  different
• 26:36
  personalities.
• 26:38
  And
• 26:38
  I'm
• 26:38
  someone
• 26:39
  who,
• 26:39
  you
• 26:40
  know,
• 26:40
  I
• 26:40
  can
• 26:40
  be
• 26:40
  very
• 26:41
  malleable.
• 26:42
  But
• 26:42
  also
• 26:43
  I
• 26:43
  know
• 26:44
  how
• 26:44
  I
• 26:44
  want
• 26:44
  my
• 26:44
  book
• 26:45
  to
• 26:45
  read
• 26:45
  and
• 26:45
  how
• 26:45
  I
• 26:45
  want
• 26:46
  it
• 26:46
  to
• 26:46
  feel.
• 26:47
  And
• 26:48
  I
• 26:49
  also
• 26:49
  don't
• 26:50
  like
• 26:50
  being
• 26:50
  micromanaged.
• 26:51
  And
• 26:52
  you
• 26:52
  have
• 26:52
  to
• 26:52
  almost
• 26:53
  be
• 26:53
  open
• 26:53
  to
• 26:53
  the
• 26:53
  fact
• 26:54
  that
• 26:54
  there
• 26:54
  are
• 26:54
  going
• 26:54
  to
• 26:54
  be
• 26:54
  different
• 26:55
  personalities
• 26:55
  that
• 26:56
  get
• 26:56
  involved
• 26:56
  in
• 26:56
  the
• 26:57
  process.
• 26:58
  And
• 26:58
  everyone
• 26:59
  has
• 26:59
  their
• 26:59
  own
• 26:59
  view
• 27:00
  and
• 27:00
  has
• 27:00
  their
• 27:00
  own
• 27:00
  opinion,
• 27:01
  which
• 27:01
  is
• 27:02
  great
• 27:02
  and
• 27:02
  I'm
• 27:02
  all
• 27:03
  for
• 27:03
  listening
• 27:03
  to
• 27:03
  it.
• 27:04
  But
• 27:05
  I
• 27:05
  think
• 27:05
  when
• 27:05
  push
• 27:06
  comes
• 27:06
  to
• 27:06
  shove,
• 27:07
  if
• 27:07
  there's
• 27:07
  something
• 27:07
  that
• 27:08
  you
• 27:08
  really
• 27:09
  aren't
• 27:09
  in
• 27:09
  alignment
• 27:10
  with,
• 27:10
  you
• 27:10
  have
• 27:11
  to
• 27:11
  speak
• 27:11
  up
• 27:11
  for
• 27:12
  yourself
• 27:13
  because
• 27:13
  this
• 27:13
  is
• 27:13
  something
• 27:14
  that
• 27:14
  is
• 27:14
  then
• 27:14
  going
• 27:15
  to
• 27:15
  go
• 27:15
  to
• 27:15
  print.
• 27:15
  And
• 27:16
  once
• 27:16
  it
• 27:16
  goes
• 27:16
  to
• 27:16
  print,
• 27:17
  that's
• 27:17
  it.
• 27:18
  Like
• 27:18
  it's
• 27:18
  out
• 27:19
  there
• 27:19
  and
• 27:19
  it's
• 27:19
  out
• 27:20
  there
• 27:20
  forever.
• 27:20
  What's
• 27:21
  your
• 27:21
  baby?
• 27:21
  It
• 27:21
  is
• 27:22
  your
• 27:22
  baby
• 27:22
  and
• 27:22
  it's
• 27:22
  got
• 27:23
  your
• 27:23
  name
• 27:23
  on
• 27:23
  it
• 27:23
  and
• 27:23
  you
• 27:23
  want.
• 27:23
  It
• 27:23
  to
• 27:24
  be
• 27:24
  the
• 27:24
  best
• 27:25
  it
• 27:25
  can
• 27:25
  possibly
• 27:26
  be.
• 27:27
  So
• 27:28
  not
• 27:28
  just
• 27:28
  the
• 27:29
  whole
• 27:29
  writing
• 27:29
  experience,
• 27:30
  but
• 27:30
  having
• 27:31
  lots
• 27:31
  of
• 27:31
  different
• 27:32
  personalities
• 27:32
  involved
• 27:33
  in
• 27:33
  the
• 27:33
  process
• 27:34
  is
• 27:34
  hard.
• 27:34
  And
• 27:35
  also
• 27:35
  the
• 27:35
  deadlines
• 27:36
  as
• 27:36
  well.
• 27:36
  You
• 27:36
  don't
• 27:36
  appreciate
• 27:37
  number
• 27:37
  one
• 27:38
  quite
• 27:38
  how
• 27:38
  many
• 27:38
  deadlines.
• 27:39
  When
• 27:39
  you're
• 27:39
  an
• 27:39
  entrepreneur,
• 27:40
  you
• 27:40
  set
• 27:40
  your
• 27:41
  own
• 27:41
  deadlines.
• 27:42
  So
• 27:42
  I
• 27:42
  remember,
• 27:42
  like,
• 27:42
  oh,
• 27:43
  my
• 27:43
  goodness,
• 27:43
  like,
• 27:43
  I've
• 27:43
  got
• 27:43
  to
• 27:43
  get
• 27:44
  this
• 27:44
  written.
• 27:44
  And
• 27:45
  for
• 27:45
  me,
• 27:45
  like,
• 27:45
  I
• 27:46
  remember
• 27:46
  pushing
• 27:46
  back
• 27:46
  on
• 27:46
  the
• 27:46
  COVID
• 27:47
  I'm
• 27:47
  so
• 27:47
  glad
• 27:47
  I
• 27:47
  did
• 27:48
  because
• 27:48
  it
• 27:48
  came
• 27:48
  out
• 27:49
  and
• 27:49
  something
• 27:49
  I
• 27:49
  was
• 27:50
  very
• 27:50
  proud
• 27:50
  of.
• 27:51
  I
• 27:51
  think
• 27:51
  also
• 27:52
  what
• 27:52
  I
• 27:52
  wasn't
• 27:53
  expecting
• 27:54
  was
• 27:54
  the
• 27:54
  whole
• 27:55
  feeling
• 27:55
  of
• 27:56
  when
• 27:56
  I
• 27:56
  was
• 27:56
  writing,
• 27:57
  like,
• 27:57
  I
• 27:57
  was
• 27:57
  waking
• 27:57
  up
• 27:58
  in
• 27:58
  the
• 27:58
  middle
• 27:58
  of
• 27:58
  the
• 27:58
  night
• 27:59
  and
• 27:59
  I
• 27:59
  was
• 28:00
  having
• 28:00
  to
• 28:00
  go
• 28:00
  to
• 28:00
  my
• 28:00
  manuscript
• 28:01
  to
• 28:01
  just
• 28:01
  check
• 28:01
  that
• 28:01
  I'd
• 28:02
  actually
• 28:02
  put
• 28:02
  that
• 28:02
  thought
• 28:03
  in.
• 28:03
  And
• 28:04
  then
• 28:04
  by
• 28:04
  the
• 28:04
  time
• 28:04
  you've
• 28:05
  kind
• 28:05
  of
• 28:05
  gone
• 28:05
  through
• 28:05
  all
• 28:05
  the
• 28:05
  chapters,
• 28:06
  you're
• 28:06
  so
• 28:06
  confused
• 28:07
  as
• 28:07
  what
• 28:07
  is
• 28:08
  in
• 28:08
  the
• 28:08
  head
• 28:08
  and
• 28:08
  what
• 28:08
  is
• 28:09
  actually
• 28:09
  in
• 28:09
  the
• 28:09
  script
• 28:10
  that
• 28:10
  when
• 28:10
  you
• 28:10
  start
• 28:11
  reading
• 28:11
  it
• 28:11
  back
• 28:11
  again,
• 28:12
  you
• 28:12
  almost
• 28:12
  have
• 28:12
  to
• 28:12
  have
• 28:12
  the
• 28:12
  distance
• 28:13
  from
• 28:13
  it.
• 28:14
  What
• 28:14
  did
• 28:14
  you
• 28:14
  feel
• 28:14
  like
• 28:14
  when
• 28:14
  you
• 28:15
  finished
• 28:15
  it?
• 28:16
  Because
• 28:16
  for
• 28:16
  me,
• 28:16
  that's
• 28:16
  when
• 28:17
  I
• 28:17
  had
• 28:17
  imposter
• 28:17
  syndrome
• 28:18
  and
• 28:18
  I
• 28:19
  put
• 28:19
  it
• 28:19
  out.
• 28:19
  I
• 28:19
  was
• 28:19
  like,
• 28:19
  what
• 28:20
  happens
• 28:20
  if
• 28:20
  they
• 28:20
  hate
• 28:20
  it?
• 28:21
  Like,
• 28:21
  that's
• 28:21
  all
• 28:21
  that
• 28:21
  was
• 28:21
  going
• 28:22
  through
• 28:22
  my.
• 28:22
  I
• 28:22
  felt
• 28:22
  sick.
• 28:23
  Literally
• 28:23
  felt
• 28:24
  sick.
• 28:24
  I
• 28:24
  had
• 28:24
  that
• 28:24
  about
• 28:25
  halfway
• 28:25
  through
• 28:26
  the
• 28:26
  journey.
• 28:27
  I
• 28:27
  think
• 28:27
  by
• 28:27
  the
• 28:27
  time
• 28:27
  I
• 28:28
  finished
• 28:28
  it,
• 28:28
  which
• 28:28
  was
• 28:28
  only
• 28:29
  very
• 28:29
  recently,
• 28:30
  I
• 28:31
  felt
• 28:31
  exhausted
• 28:32
  and
• 28:33
  I
• 28:33
  was
• 28:33
  just
• 28:33
  ready
• 28:34
  to
• 28:34
  just
• 28:35
  close
• 28:35
  the
• 28:36
  book,
• 28:36
  close
• 28:37
  the
• 28:37
  laptop,
• 28:38
  and
• 28:38
  I
• 28:38
  just.
• 28:39
  I
• 28:39
  was.
• 28:39
  I
• 28:39
  was
• 28:39
  almost
• 28:40
  over
• 28:40
  it
• 28:41
  by
• 28:41
  that
• 28:41
  point.
• 28:41
  Did
• 28:41
  you
• 28:42
  have
• 28:42
  any
• 28:42
  points
• 28:42
  where
• 28:42
  you
• 28:42
  were
• 28:42
  like,
• 28:43
  it,
• 28:43
  I'm
• 28:43
  not
• 28:43
  writing
• 28:43
  this.
• 28:44
  Yeah.
• 28:45
  And
• 28:45
  again,
• 28:45
  ironically,
• 28:46
  it
• 28:46
  was
• 28:46
  right
• 28:47
  at
• 28:47
  the
• 28:47
  very
• 28:47
  end.
• 28:47
  It's
• 28:47
  almost
• 28:48
  like
• 28:48
  at
• 28:48
  the
• 28:48
  end,
• 28:49
  you
• 28:49
  think,
• 28:50
  oh,
• 28:50
  I'm
• 28:50
  on
• 28:50
  the
• 28:51
  final
• 28:51
  stretch
• 28:51
  now.
• 28:52
  It's
• 28:52
  all
• 28:52
  going
• 28:52
  to
• 28:52
  be
• 28:52
  easy.
• 28:53
  And
• 28:53
  then
• 28:54
  there's
• 28:55
  obstacles
• 28:55
  and
• 28:56
  things
• 28:56
  that
• 28:56
  stretch
• 28:57
  you,
• 28:57
  that
• 28:57
  present
• 28:57
  themselves,
• 28:59
  and
• 28:59
  you're
• 28:59
  just
• 28:59
  at
• 28:59
  the
• 29:00
  point
• 29:00
  where
• 29:00
  you're
• 29:00
  like,
• 29:00
  I
• 29:00
  can't
• 29:01
  do
• 29:01
  this
• 29:01
  anymore.
• 29:01
  I'm
• 29:02
  done.
• 29:02
  I'm
• 29:02
  done.
• 29:03
  And
• 29:03
  then
• 29:03
  you're
• 29:03
  so
• 29:04
  close.
• 29:04
  And
• 29:04
  then
• 29:04
  you
• 29:05
  have
• 29:05
  to
• 29:05
  remember
• 29:05
  that
• 29:05
  you're.
• 29:05
  Have
• 29:06
  your
• 29:06
  body
• 29:06
  boxed.
• 29:07
  Yes.
• 29:08
  And
• 29:09
  then
• 29:09
  you
• 29:09
  kind
• 29:09
  of
• 29:09
  have,
• 29:09
  like,
• 29:10
  your
• 29:11
  meltdowns,
• 29:12
  which
• 29:12
  for
• 29:13
  me
• 29:13
  happened
• 29:13
  in
• 29:13
  my
• 29:13
  local
• 29:13
  coffee
• 29:14
  shop.
• 29:14
  A
• 29:14
  lot.
• 29:15
  Like,
• 29:15
  kudos
• 29:16
  to
• 29:16
  all
• 29:16
  the
• 29:16
  amazing
• 29:17
  baristas
• 29:17
  at
• 29:18
  Just
• 29:18
  Between
• 29:18
  Friends.
• 29:19
  One
• 29:19
  minute
• 29:19
  I'd
• 29:20
  be
• 29:20
  laughing
• 29:20
  my
• 29:20
  head
• 29:20
  off
• 29:21
  at
• 29:21
  something
• 29:21
  funny
• 29:21
  I'd
• 29:21
  written,
• 29:22
  thinking
• 29:22
  it
• 29:22
  was
• 29:23
  the
• 29:23
  best
• 29:23
  thing
• 29:23
  since
• 29:23
  sliced
• 29:24
  bread.
• 29:25
  And
• 29:25
  the
• 29:25
  next
• 29:25
  minute
• 29:25
  I'm
• 29:26
  bawling
• 29:26
  my
• 29:26
  eyes
• 29:27
  out
• 29:27
  thinking,
• 29:27
  oh,
• 29:27
  my
• 29:28
  God,
• 29:28
  like,
• 29:29
  is
• 29:29
  this
• 29:29
  enough?
• 29:30
  Because
• 29:30
  this
• 29:30
  is
• 29:30
  going
• 29:30
  out
• 29:30
  into
• 29:31
  the
• 29:31
  world
• 29:32
  and
• 29:32
  it's
• 29:32
  going
• 29:32
  to
• 29:32
  be
• 29:32
  read
• 29:32
  by
• 29:33
  critics.
• 29:33
  I
• 29:33
  think
• 29:33
  that's
• 29:34
  it.
• 29:34
  And
• 29:34
  also
• 29:34
  with,
• 29:35
  like,
• 29:36
  a
• 29:36
  book
• 29:36
  that
• 29:37
  is
• 29:37
  sharing
• 29:37
  your
• 29:37
  personality
• 29:38
  like
• 29:38
  you're
• 29:38
  bearing
• 29:39
  your
• 29:39
  soul
• 29:40
  and
• 29:40
  that,
• 29:41
  like,
• 29:41
  people
• 29:41
  are
• 29:42
  going
• 29:42
  to
• 29:42
  push
• 29:42
  back
• 29:42
  on
• 29:42
  that.
• 29:43
  I
• 29:43
  think
• 29:43
  that's
• 29:43
  the
• 29:43
  recognition.
• 29:44
  What
• 29:45
  was
• 29:45
  it
• 29:45
  like
• 29:45
  doing
• 29:46
  the
• 29:46
  audiobook?
• 29:47
  Oh,
• 29:47
  God.
• 29:48
  Can
• 29:48
  I
• 29:49
  just
• 29:49
  say,
• 29:49
  I
• 29:49
  saw
• 29:49
  your
• 29:49
  story
• 29:50
  on
• 29:50
  the
• 29:50
  way
• 29:50
  there
• 29:50
  and
• 29:50
  I
• 29:50
  was
• 29:51
  just
• 29:51
  laughing
• 29:51
  the
• 29:51
  whole
• 29:51
  way.
• 29:51
  I
• 29:52
  was
• 29:52
  traveling
• 29:52
  somewhere
• 29:53
  and
• 29:53
  you.
• 29:54
  And
• 29:54
  travel
• 29:55
  is
• 29:55
  either
• 29:55
  like
• 29:56
  a
• 29:56
  really
• 29:56
  good
• 29:56
  mix
• 29:57
  or
• 29:57
  it's
• 29:57
  really
• 29:57
  bad.
• 29:57
  There's
• 29:57
  nothing
• 29:58
  in
• 29:58
  between.
• 29:59
  Every
• 29:59
  single
• 29:59
  day
• 30:00
  I
• 30:00
  went
• 30:00
  into
• 30:01
  this
• 30:01
  studio,
• 30:01
  which
• 30:02
  again,
• 30:02
  was
• 30:02
  only
• 30:02
  a
• 30:02
  couple
• 30:03
  of
• 30:03
  weeks
• 30:03
  ago,
• 30:03
  I
• 30:04
  had
• 30:04
  a
• 30:04
  travel
• 30:04
  nightmare.
• 30:05
  It
• 30:05
  took
• 30:05
  me
• 30:06
  what
• 30:06
  should
• 30:06
  have
• 30:06
  been,
• 30:08
  you
• 30:08
  know,
• 30:08
  less
• 30:09
  than
• 30:09
  pretty
• 30:09
  much
• 30:10
  an
• 30:10
  hour
• 30:10
  each
• 30:10
  way,
• 30:11
  ended
• 30:11
  up
• 30:11
  being
• 30:12
  a
• 30:12
  four
• 30:12
  to
• 30:12
  five
• 30:12
  hour
• 30:13
  commute
• 30:13
  every
• 30:14
  single
• 30:14
  day.
• 30:14
  And
• 30:14
  on
• 30:15
  the
• 30:15
  last
• 30:15
  day,
• 30:16
  the
• 30:16
  universe
• 30:17
  actually
• 30:17
  saved
• 30:17
  me
• 30:18
  here
• 30:18
  because
• 30:19
  my
• 30:19
  train
• 30:19
  got
• 30:20
  delayed
• 30:20
  by
• 30:20
  ages.
• 30:21
  And
• 30:22
  then
• 30:22
  I
• 30:22
  was
• 30:22
  stressing
• 30:22
  because
• 30:22
  I
• 30:23
  was
• 30:23
  actually
• 30:23
  meant
• 30:23
  to
• 30:23
  be
• 30:23
  in
• 30:23
  the
• 30:23
  studio
• 30:24
  early
• 30:24
  that
• 30:24
  day
• 30:25
  because
• 30:25
  we
• 30:25
  still
• 30:25
  had
• 30:26
  a
• 30:26
  lot
• 30:26
  to
• 30:26
  finish
• 30:26
  on
• 30:26
  the
• 30:26
  last
• 30:27
  day.
• 30:28
  And
• 30:28
  then
• 30:28
  the
• 30:29
  tram
• 30:29
  that
• 30:29
  I
• 30:29
  should
• 30:30
  have
• 30:30
  been
• 30:30
  on
• 30:31
  got
• 30:31
  derailed.
• 30:32
  So
• 30:32
  then
• 30:32
  they
• 30:32
  like
• 30:33
  shut
• 30:33
  the
• 30:33
  whole
• 30:33
  network
• 30:34
  down
• 30:34
  in
• 30:34
  the
• 30:34
  city
• 30:35
  center.
• 30:36
  And
• 30:36
  obviously
• 30:36
  I'm
• 30:36
  super
• 30:37
  grateful
• 30:37
  because
• 30:37
  I
• 30:37
  don't
• 30:38
  want
• 30:38
  to
• 30:38
  be
• 30:38
  on
• 30:38
  a
• 30:38
  tram
• 30:38
  that's
• 30:39
  just
• 30:39
  been
• 30:39
  derailed,
• 30:40
  but
• 30:41
  that
• 30:41
  was
• 30:41
  stressful
• 30:42
  in
• 30:42
  itself.
• 30:42
  So
• 30:43
  by
• 30:43
  the
• 30:43
  time
• 30:43
  I
• 30:43
  was
• 30:43
  getting
• 30:44
  to
• 30:44
  the
• 30:44
  studio
• 30:45
  every
• 30:45
  morning,
• 30:46
  I
• 30:46
  was
• 30:46
  exhausted
• 30:47
  before
• 30:47
  I'd
• 30:47
  even
• 30:48
  begun.
• 30:48
  And
• 30:49
  then
• 30:49
  no
• 30:49
  one
• 30:49
  really
• 30:50
  teaches
• 30:50
  you
• 30:51
  how
• 30:51
  to
• 30:52
  record
• 30:52
  an
• 30:52
  audiobook.
• 30:54
  You
• 30:54
  get
• 30:54
  presented
• 30:54
  with
• 30:55
  the
• 30:55
  mic,
• 30:55
  you've
• 30:56
  got
• 30:56
  a
• 30:56
  producer.
• 30:57
  My
• 30:57
  producer
• 30:57
  was
• 30:58
  amazing.
• 30:58
  Big
• 30:59
  shout
• 30:59
  out
• 30:59
  to
• 30:59
  Niall.
• 31:00
  And
• 31:00
  then
• 31:00
  you're
• 31:01
  in
• 31:01
  this
• 31:01
  room,
• 31:02
  which
• 31:02
  is
• 31:02
  kind
• 31:02
  of
• 31:02
  like
• 31:03
  a
• 31:03
  box
• 31:03
  room,
• 31:03
  and
• 31:03
  you're
• 31:04
  in
• 31:04
  there
• 31:04
  for
• 31:04
  like
• 31:04
  nine
• 31:05
  hours
• 31:05
  a
• 31:05
  day.
• 31:06
  You
• 31:06
  know,
• 31:06
  he
• 31:07
  only
• 31:07
  gave
• 31:07
  me
• 31:07
  30
• 31:07
  minutes
• 31:08
  for
• 31:08
  lunch.
• 31:10
  I
• 31:10
  didn't
• 31:10
  get
• 31:10
  any
• 31:11
  breaks,
• 31:12
  you
• 31:12
  know,
• 31:12
  so
• 31:12
  it
• 31:12
  was
• 31:13
  really
• 31:13
  good.
• 31:13
  Imagining
• 31:14
  Maggie
• 31:14
  being
• 31:14
  put
• 31:15
  into
• 31:15
  this
• 31:15
  confinement
• 31:16
  in
• 31:16
  itself,
• 31:17
  I
• 31:17
  think
• 31:17
  is
• 31:17
  just
• 31:17
  amusing.
• 31:18
  And
• 31:18
  then
• 31:18
  he'd
• 31:18
  just
• 31:19
  be
• 31:19
  like,
• 31:19
  okay,
• 31:20
  go.
• 31:20
  And
• 31:20
  I'm
• 31:20
  like,
• 31:21
  go.
• 31:21
  He's
• 31:21
  like,
• 31:22
  yeah,
• 31:22
  go.
• 31:23
  I'm
• 31:23
  like,
• 31:24
  so
• 31:24
  what
• 31:24
  do
• 31:24
  you
• 31:25
  mean
• 31:25
  go?
• 31:25
  He's
• 31:26
  like,
• 31:26
  start
• 31:26
  reading.
• 31:27
  Like,
• 31:30
  yes.
• 31:30
  Like,
• 31:31
  how
• 31:31
  do
• 31:31
  I
• 31:31
  do
• 31:31
  this?
• 31:32
  What
• 31:32
  tone
• 31:33
  should
• 31:33
  I
• 31:33
  use?
• 31:34
  Like,
• 31:34
  should
• 31:34
  I
• 31:34
  go
• 31:35
  slow?
• 31:35
  Should
• 31:35
  I
• 31:35
  go
• 31:36
  quick?
• 31:36
  And
• 31:36
  oh,
• 31:37
  I
• 31:37
  remember
• 31:37
  you
• 31:37
  asking
• 31:38
  me
• 31:38
  what
• 31:39
  voice
• 31:39
  should
• 31:39
  I
• 31:39
  use?
• 31:41
  Just
• 31:41
  use
• 31:42
  Maggie's
• 31:42
  voice.
• 31:43
  And
• 31:43
  you
• 31:43
  were
• 31:43
  like,
• 31:44
  oh,
• 31:44
  okay
• 31:44
  then.
• 31:44
  But
• 31:44
  I
• 31:45
  think
• 31:45
  the
• 31:45
  thing
• 31:45
  is,
• 31:45
  if
• 31:45
  you
• 31:45
  go
• 31:45
  into
• 31:46
  such
• 31:47
  self
• 31:47
  doubt.
• 31:47
  But
• 31:48
  I
• 31:48
  can't
• 31:48
  wait
• 31:48
  to
• 31:48
  listen
• 31:48
  to
• 31:48
  it
• 31:49
  because
• 31:49
  I
• 31:49
  want
• 31:49
  to
• 31:49
  know
• 31:49
  what
• 31:49
  voice
• 31:50
  you
• 31:50
  did
• 31:50
  use.
• 31:50
  And
• 31:51
  do
• 31:51
  you
• 31:51
  know
• 31:51
  what
• 31:51
  I
• 31:52
  actually.
• 31:52
  At
• 31:52
  the
• 31:52
  end.
• 31:53
  So
• 31:53
  that
• 31:53
  first
• 31:54
  probably,
• 31:54
  I'm
• 31:55
  not
• 31:55
  gonna
• 31:55
  lie,
• 31:55
  it
• 31:55
  probably
• 31:55
  took
• 31:56
  me
• 31:56
  a
• 31:56
  good
• 31:56
  hour,
• 31:56
  maybe
• 31:57
  two
• 31:57
  hours.
• 31:58
  To
• 31:58
  get
• 31:58
  into
• 31:58
  it.
• 31:59
  Because
• 31:59
  then
• 31:59
  I
• 31:59
  was
• 32:00
  like,
• 32:00
  oh,
• 32:00
  I'm
• 32:00
  just
• 32:00
  gonna
• 32:00
  be
• 32:01
  myself.
• 32:01
  Which
• 32:02
  I
• 32:02
  should
• 32:02
  have
• 32:02
  just.
• 32:06
  Is
• 32:06
  your
• 32:07
  first
• 32:07
  chapter,
• 32:08
  Margaret.
• 32:10
  Which
• 32:10
  I
• 32:10
  should
• 32:11
  have
• 32:11
  done
• 32:11
  to
• 32:11
  begin
• 32:12
  with.
• 32:12
  But
• 32:12
  I
• 32:12
  think
• 32:13
  in
• 32:13
  my
• 32:13
  head,
• 32:13
  I
• 32:13
  was
• 32:13
  like,
• 32:14
  oh,
• 32:14
  I
• 32:14
  need
• 32:14
  to
• 32:14
  be
• 32:14
  really
• 32:15
  serious.
• 32:15
  And
• 32:16
  did
• 32:16
  you
• 32:16
  re
• 32:16
  record
• 32:17
  it?
• 32:17
  I.
• 32:18
  There
• 32:18
  was
• 32:18
  no
• 32:18
  time.
• 32:18
  At
• 32:19
  the
• 32:19
  end,
• 32:19
  he
• 32:19
  wouldn't
• 32:19
  let
• 32:19
  me
• 32:20
  re
• 32:20
  record.
• 32:20
  But
• 32:20
  in
• 32:20
  fairness
• 32:21
  to
• 32:21
  him,
• 32:21
  he
• 32:21
  was
• 32:21
  like,
• 32:22
  look,
• 32:22
  you've
• 32:22
  done
• 32:23
  a
• 32:23
  great
• 32:23
  job.
• 32:24
  If
• 32:24
  it
• 32:24
  was
• 32:24
  bad,
• 32:25
  I
• 32:25
  would
• 32:25
  tell
• 32:25
  you.
• 32:26
  And
• 32:27
  then
• 32:27
  I
• 32:27
  made
• 32:27
  him
• 32:27
  replay
• 32:28
  the
• 32:28
  first
• 32:28
  two
• 32:28
  minutes,
• 32:29
  and
• 32:29
  after
• 32:29
  60
• 32:29
  seconds,
• 32:30
  I
• 32:30
  was
• 32:30
  like,
• 32:30
  please
• 32:30
  stop
• 32:31
  now.
• 32:31
  I
• 32:31
  don't
• 32:31
  need
• 32:31
  to
• 32:31
  hear
• 32:32
  it
• 32:32
  anymore.
• 32:33
  Oh,
• 32:33
  my
• 32:34
  God.
• 32:34
  When
• 32:34
  does
• 32:34
  the
• 32:34
  audible
• 32:35
  commence?
• 32:36
  It
• 32:36
  comes
• 32:37
  out
• 32:37
  on
• 32:37
  the
• 32:37
  same
• 32:37
  day
• 32:38
  as
• 32:38
  the
• 32:38
  physical
• 32:38
  14th
• 32:39
  of
• 32:39
  January,
• 32:40
  2025.
• 32:40
  Oh,
• 32:40
  this
• 32:40
  is
• 32:40
  leading
• 32:41
  into,
• 32:41
  like,
• 32:41
  my
• 32:41
  best.
• 32:42
  Best
• 32:42
  part
• 32:42
  of
• 32:42
  the
• 32:42
  podcast
• 32:43
  now,
• 32:43
  because
• 32:43
  at
• 32:44
  the
• 32:44
  white
• 32:44
  party
• 32:44
  last
• 32:44
  night,
• 32:45
  obviously
• 32:45
  we
• 32:45
  had
• 32:45
  a
• 32:45
  glass
• 32:46
  of
• 32:46
  beers
• 32:46
  and
• 32:46
  we
• 32:46
  were
• 32:46
  talking
• 32:47
  about
• 32:47
  it,
• 32:47
  and
• 32:47
  I
• 32:47
  was
• 32:47
  winding
• 32:48
  up
• 32:48
  about
• 32:48
  what
• 32:48
  I
• 32:48
  was
• 32:48
  going
• 32:48
  to
• 32:49
  ask
• 32:49
  you
• 32:49
  on
• 32:49
  the
• 32:49
  podcast,
• 32:50
  and
• 32:50
  you
• 32:50
  were
• 32:50
  like,
• 32:50
  please,
• 32:51
  nothing
• 32:52
  about.
• 32:53
  I
• 32:53
  was
• 32:53
  like,
• 32:53
  this
• 32:54
  is
• 32:54
  not
• 32:54
  that
• 32:54
  type
• 32:54
  of
• 32:54
  podcast.
• 32:55
  But
• 32:56
  we've
• 32:56
  been
• 32:57
  chatting
• 32:57
  about
• 32:57
  on
• 32:57
  the
• 32:57
  island
• 32:58
  for
• 32:58
  the
• 32:58
  past
• 32:58
  few
• 32:58
  days
• 32:59
  about,
• 32:59
  like,
• 32:59
  really
• 32:59
  embarrassing
• 33:00
  stories
• 33:00
  and
• 33:00
  you
• 33:00
  know
• 33:01
  how
• 33:01
  many
• 33:01
  I
• 33:01
  have
• 33:02
  got
• 33:02
  to
• 33:02
  share.
• 33:02
  So
• 33:03
  I
• 33:03
  am
• 33:03
  going
• 33:04
  to
• 33:04
  welcome
• 33:04
  you
• 33:04
  to
• 33:05
  the
• 33:05
  floor
• 33:05
  of
• 33:05
  my
• 33:05
  gate.
• 33:06
  And
• 33:07
  I
• 33:07
  can't
• 33:07
  even
• 33:07
  stop
• 33:07
  laughing
• 33:09
  because.
• 33:12
  Oh,
• 33:13
  my
• 33:13
  God.
• 33:14
  Right?
• 33:15
  This
• 33:15
  needs
• 33:16
  to
• 33:16
  go
• 33:16
  in
• 33:16
  the
• 33:16
  final
• 33:16
  cut,
• 33:17
  by
• 33:17
  the
• 33:17
  way.
• 33:17
  Oh,
• 33:17
  my
• 33:17
  God.
• 33:18
  This
• 33:18
  is
• 33:18
  going
• 33:18
  in
• 33:19
  the
• 33:19
  behind
• 33:19
  the
• 33:19
  scenes
• 33:20
  because
• 33:20
  I
• 33:20
  promised.
• 33:21
  Unfiltered.
• 33:21
  This
• 33:21
  is
• 33:22
  definitely
• 33:22
  unfiltered.
• 33:24
  Is
• 33:24
  it
• 33:24
  the
• 33:25
  dolphin
• 33:25
  story?
• 33:26
  Is
• 33:27
  that
• 33:27
  the
• 33:27
  story
• 33:27
  you
• 33:27
  want
• 33:28
  me
• 33:28
  to
• 33:28
  share?
• 33:28
  I
• 33:28
  think
• 33:28
  that
• 33:29
  should
• 33:29
  be
• 33:29
  the
• 33:29
  first
• 33:29
  story.
• 33:30
  So.
• 33:30
  Of
• 33:31
  what
• 33:31
  the
• 33:32
  most
• 33:32
  embarrassing
• 33:32
  story?
• 33:33
  I
• 33:33
  want
• 33:33
  the
• 33:33
  most
• 33:34
  embarrassing
• 33:34
  business
• 33:35
  story,
• 33:35
  but
• 33:35
  I
• 33:35
  also
• 33:36
  need
• 33:36
  the
• 33:36
  dolphin
• 33:37
  story.
• 33:37
  Okay.
• 33:38
  And
• 33:38
  I'll
• 33:38
  try
• 33:38
  and
• 33:38
  pull
• 33:38
  myself
• 33:39
  together
• 33:39
  in
• 33:39
  between.
• 33:40
  Probably
• 33:40
  say
• 33:40
  the
• 33:40
  most
• 33:41
  embarrassing
• 33:41
  business
• 33:42
  story
• 33:43
  is
• 33:43
  the
• 33:43
  first
• 33:43
  time
• 33:43
  I
• 33:44
  did
• 33:44
  a
• 33:44
  Facebook
• 33:44
  Live.
• 33:46
  So
• 33:47
  obviously,
• 33:47
  again,
• 33:48
  you
• 33:48
  don't
• 33:48
  really
• 33:48
  know
• 33:48
  what
• 33:48
  you're
• 33:49
  doing
• 33:49
  when
• 33:49
  you
• 33:49
  first
• 33:49
  start
• 33:49
  out.
• 33:50
  People
• 33:50
  are
• 33:51
  like,
• 33:51
  go
• 33:51
  on
• 33:51
  social
• 33:51
  media.
• 33:52
  Put
• 33:52
  your
• 33:52
  face
• 33:53
  out
• 33:53
  there.
• 33:54
  And
• 33:54
  because
• 33:54
  I'd
• 33:54
  only.
• 33:55
  I
• 33:55
  was
• 33:55
  still
• 33:55
  fresh
• 33:55
  out
• 33:56
  of
• 33:56
  my
• 33:56
  banking
• 33:56
  days,
• 33:57
  I
• 33:57
  was
• 33:57
  like,
• 33:57
  right,
• 33:58
  I
• 33:58
  need
• 33:58
  to
• 33:58
  be.
• 33:58
  I
• 33:59
  need
• 33:59
  to
• 33:59
  be
• 33:59
  serious.
• 34:00
  I
• 34:00
  need
• 34:00
  to
• 34:00
  be
• 34:01
  corporate.
• 34:02
  So
• 34:03
  I
• 34:03
  put.
• 34:03
  I
• 34:03
  had
• 34:04
  my
• 34:05
  laptop
• 34:05
  and
• 34:06
  phone
• 34:06
  already
• 34:07
  and
• 34:08
  I
• 34:09
  went
• 34:09
  to
• 34:09
  get
• 34:09
  changed
• 34:10
  and
• 34:10
  I
• 34:11
  put
• 34:11
  a
• 34:12
  suit
• 34:12
  on
• 34:13
  because
• 34:14
  I
• 34:15
  thought
• 34:15
  that
• 34:16
  I
• 34:16
  should
• 34:16
  be
• 34:16
  wearing
• 34:17
  a
• 34:17
  suit
• 34:17
  because
• 34:18
  I
• 34:18
  thought
• 34:18
  that
• 34:18
  that
• 34:19
  would
• 34:19
  make
• 34:19
  me
• 34:19
  seem
• 34:19
  professional.
• 34:21
  So
• 34:22
  I
• 34:22
  hit
• 34:22
  play
• 34:22
  on
• 34:23
  the
• 34:23
  live.
• 34:23
  It
• 34:23
  was
• 34:24
  hands
• 34:24
  down
• 34:24
  the
• 34:24
  worst
• 34:24
  live
• 34:25
  I've
• 34:25
  ever
• 34:25
  done
• 34:25
  in
• 34:26
  my
• 34:26
  entire
• 34:26
  life.
• 34:27
  I
• 34:27
  Sweated
• 34:28
  through
• 34:28
  my.
• 34:30
  My
• 34:30
  clothes,
• 34:31
  my
• 34:31
  top,
• 34:31
  my
• 34:31
  shirt,
• 34:32
  my
• 34:32
  blazer,
• 34:33
  all
• 34:33
  of
• 34:33
  the
• 34:33
  things.
• 34:34
  And
• 34:34
  then
• 34:35
  at
• 34:35
  the
• 34:35
  end
• 34:35
  of
• 34:35
  it,
• 34:35
  I
• 34:36
  was
• 34:36
  like,
• 34:36
  what
• 34:37
  the
• 34:37
  actual
• 34:38
  f
• 34:38
  was
• 34:38
  that?
• 34:39
  Like,
• 34:40
  what
• 34:40
  the.
• 34:41
  But
• 34:42
  I
• 34:42
  swore
• 34:42
  after
• 34:43
  that,
• 34:43
  I
• 34:43
  was
• 34:43
  like,
• 34:43
  right,
• 34:43
  Never
• 34:44
  again
• 34:44
  am
• 34:44
  I
• 34:44
  doing
• 34:45
  a
• 34:45
  live
• 34:45
  in
• 34:45
  a
• 34:45
  suit
• 34:46
  and
• 34:46
  pretending.
• 34:47
  It
• 34:47
  was
• 34:47
  almost
• 34:47
  like
• 34:47
  I'd
• 34:48
  had
• 34:48
  regression
• 34:48
  back
• 34:49
  to
• 34:49
  my
• 34:49
  banking
• 34:49
  days.
• 34:50
  I'm
• 34:51
  sorry,
• 34:51
  but
• 34:51
  I
• 34:51
  cannot
• 34:51
  see
• 34:52
  Maggie
• 34:53
  doing
• 34:53
  life
• 34:53
  in
• 34:54
  a
• 34:54
  suit.
• 34:54
  I
• 34:54
  know,
• 34:55
  because
• 34:55
  like,
• 34:56
  me,
• 34:56
  you
• 34:56
  know,
• 34:56
  anyone
• 34:57
  who
• 34:57
  knows
• 34:57
  me
• 34:57
  knows
• 34:58
  that
• 34:58
  I
• 34:58
  love
• 34:58
  color.
• 34:59
  I'm
• 34:59
  sparkly
• 35:00
  and
• 35:00
  just
• 35:01
  very
• 35:01
  high
• 35:01
  energy.
• 35:01
  And
• 35:02
  I
• 35:02
  just.
• 35:03
  You
• 35:03
  know,
• 35:04
  in
• 35:04
  corporate,
• 35:04
  you're
• 35:05
  just
• 35:05
  taught
• 35:05
  to
• 35:05
  just
• 35:06
  almost
• 35:06
  not
• 35:06
  have
• 35:06
  a
• 35:06
  voice
• 35:07
  and
• 35:07
  to
• 35:08
  be
• 35:08
  very
• 35:08
  serious
• 35:09
  and
• 35:09
  very
• 35:09
  stern.
• 35:10
  And,
• 35:10
  you
• 35:10
  know,
• 35:11
  when
• 35:11
  you
• 35:11
  wear
• 35:11
  a
• 35:11
  suit,
• 35:12
  you'll
• 35:12
  be
• 35:12
  taken
• 35:13
  seriously.
• 35:13
  And
• 35:13
  I
• 35:13
  was
• 35:13
  like,
• 35:14
  right,
• 35:14
  I
• 35:14
  want
• 35:14
  people
• 35:14
  to
• 35:14
  take
• 35:15
  me
• 35:15
  seriously.
• 35:16
  So
• 35:16
  I
• 35:16
  felt
• 35:16
  like
• 35:17
  I
• 35:17
  couldn't
• 35:17
  be
• 35:17
  myself.
• 35:18
  Have
• 35:18
  you
• 35:18
  ever
• 35:18
  had
• 35:18
  a
• 35:18
  cringe
• 35:19
  moment
• 35:19
  where
• 35:19
  you've
• 35:19
  met
• 35:20
  somebody
• 35:21
  that
• 35:21
  you've
• 35:21
  kind
• 35:21
  of,
• 35:21
  like,
• 35:22
  admired,
• 35:22
  or
• 35:22
  someone
• 35:22
  in
• 35:23
  the
• 35:23
  online
• 35:23
  space
• 35:23
  where
• 35:23
  you're
• 35:23
  like,
• 35:24
  oh,
• 35:24
  my
• 35:24
  God,
• 35:24
  it's
• 35:24
  so
• 35:24
  nice
• 35:24
  to
• 35:25
  meet
• 35:25
  you.
• 35:25
  And
• 35:25
  you've
• 35:25
  walked
• 35:25
  away
• 35:25
  and
• 35:25
  gone,
• 35:26
  oh,
• 35:26
  my
• 35:26
  God,
• 35:26
  I
• 35:26
  can't
• 35:26
  believe
• 35:26
  I've
• 35:26
  said
• 35:26
  that.
• 35:27
  In
• 35:27
  terms
• 35:27
  of
• 35:27
  business
• 35:28
  space,
• 35:29
  no.
• 35:30
  Like,
• 35:30
  I
• 35:30
  remember
• 35:30
  me
• 35:31
  being
• 35:31
  in
• 35:31
  a
• 35:31
  lift
• 35:31
  with
• 35:32
  Sarah
• 35:32
  Jessica
• 35:32
  Parker
• 35:33
  once
• 35:33
  from
• 35:33
  Sex
• 35:33
  and
• 35:34
  the
• 35:34
  City.
• 35:34
  And
• 35:35
  my
• 35:35
  biggest
• 35:35
  regret
• 35:36
  is
• 35:36
  my
• 35:36
  jaw
• 35:36
  was
• 35:36
  just
• 35:37
  wide
• 35:37
  open.
• 35:38
  Like,
• 35:38
  she
• 35:38
  walked
• 35:38
  into
• 35:39
  the
• 35:39
  lift.
• 35:39
  It
• 35:39
  was.
• 35:40
  There
• 35:40
  was
• 35:40
  only
• 35:40
  four
• 35:40
  of
• 35:40
  us
• 35:41
  in
• 35:41
  the
• 35:41
  lift.
• 35:42
  I
• 35:42
  just.
• 35:42
  I
• 35:42
  was
• 35:43
  like,
• 35:44
  literally.
• 35:46
  And
• 35:46
  then
• 35:46
  she
• 35:47
  looked
• 35:48
  at
• 35:48
  me
• 35:49
  as
• 35:49
  though,
• 35:49
  is
• 35:50
  there
• 35:50
  something
• 35:50
  wrong
• 35:50
  with
• 35:51
  this
• 35:51
  girl?
• 35:52
  And
• 35:52
  then
• 35:52
  we
• 35:52
  got
• 35:52
  to
• 35:52
  the
• 35:53
  ground
• 35:53
  floor,
• 35:53
  we
• 35:53
  left
• 35:54
  the
• 35:54
  elevator,
• 35:54
  we
• 35:55
  both
• 35:55
  went
• 35:55
  into
• 35:55
  the
• 35:55
  lobby,
• 35:56
  and
• 35:56
  I
• 35:56
  just
• 35:56
  was
• 35:56
  kept
• 35:57
  just
• 35:57
  staring
• 35:57
  at
• 35:57
  her.
• 35:57
  And
• 35:58
  I
• 35:58
  was
• 35:58
  like.
• 35:59
  Afterwards,
• 35:59
  I
• 35:59
  was
• 35:59
  like,
• 36:00
  what
• 36:00
  the
• 36:00
  actual
• 36:01
  fuck?
• 36:01
  When
• 36:01
  am
• 36:01
  I
• 36:02
  ever
• 36:02
  gonna
• 36:02
  get
• 36:02
  the
• 36:02
  opportunity
• 36:03
  to
• 36:03
  be
• 36:04
  in
• 36:04
  such
• 36:05
  intimate
• 36:05
  proximities
• 36:06
  with
• 36:07
  SJP
• 36:08
  from
• 36:08
  Sex
• 36:08
  and
• 36:08
  the
• 36:08
  City?
• 36:09
  Probably
• 36:09
  never
• 36:10
  again.
• 36:11
  And
• 36:11
  I
• 36:11
  blew
• 36:12
  it.
• 36:12
  I
• 36:12
  didn't
• 36:13
  even
• 36:13
  say
• 36:14
  hi
• 36:14
  or
• 36:15
  good
• 36:15
  morning
• 36:16
  or
• 36:17
  you
• 36:17
  go
• 36:17
  first.
• 36:18
  Like,
• 36:18
  I
• 36:18
  just.
• 36:19
  I
• 36:19
  was
• 36:19
  speechless.
• 36:20
  But
• 36:21
  that's
• 36:21
  not
• 36:21
  a
• 36:21
  business
• 36:21
  story.
• 36:22
  In
• 36:22
  terms
• 36:23
  of
• 36:23
  business,
• 36:25
  I
• 36:25
  don't
• 36:26
  think
• 36:26
  I've
• 36:26
  really
• 36:26
  had
• 36:26
  embarrassing
• 36:27
  business.
• 36:28
  Like,
• 36:28
  I
• 36:28
  have
• 36:28
  a
• 36:28
  lot
• 36:28
  of
• 36:28
  embarrassing
• 36:29
  personal
• 36:29
  stories,
• 36:30
  but
• 36:30
  in
• 36:31
  business,
• 36:32
  I
• 36:32
  just
• 36:32
  tend
• 36:32
  to,
• 36:32
  like,
• 36:33
  go
• 36:33
  silent.
• 36:33
  If
• 36:34
  I
• 36:34
  see
• 36:34
  someone
• 36:34
  who
• 36:34
  I
• 36:35
  admire.
• 36:35
  With
• 36:36
  your
• 36:36
  massive
• 36:36
  following,
• 36:36
  obviously
• 36:37
  you've
• 36:37
  got
• 36:37
  like
• 36:37
  2
• 36:37
  million
• 36:38
  followers
• 36:38
  on
• 36:38
  Instagram.
• 36:39
  You
• 36:40
  have
• 36:40
  a
• 36:40
  movement
• 36:40
  that
• 36:41
  you're
• 36:41
  leading
• 36:41
  and
• 36:41
  you're
• 36:42
  empowering
• 36:42
  other
• 36:42
  women
• 36:43
  through
• 36:43
  motivation.
• 36:45
  Who
• 36:45
  has
• 36:45
  reached
• 36:45
  out,
• 36:46
  like,
• 36:46
  spill
• 36:46
  the
• 36:46
  beans
• 36:47
  on.
• 36:47
  Who
• 36:48
  have.
• 36:49
  Who's,
• 36:50
  like,
• 36:50
  messaged
• 36:50
  you?
• 36:50
  Do
• 36:50
  you
• 36:51
  know
• 36:51
  My
• 36:51
  favorite
• 36:52
  is
• 36:52
  Sharon
• 36:52
  Stone.
• 36:53
  Oh,
• 36:53
  I
• 36:53
  love
• 36:53
  it.
• 36:54
  Love
• 36:54
  Sharon
• 36:54
  Stone.
• 36:55
  I
• 36:55
  don't
• 36:55
  even
• 36:55
  know
• 36:55
  whether
• 36:55
  all
• 36:56
  the
• 36:56
  listeners
• 36:56
  will
• 36:56
  even
• 36:56
  know
• 36:56
  who
• 36:57
  she
• 36:57
  is.
• 36:57
  She
• 36:58
  had
• 36:58
  like
• 36:58
  one
• 36:58
  of
• 36:58
  the
• 36:59
  most
• 36:59
  famous
• 36:59
  movies.
• 37:00
  Yeah.
• 37:00
  In
• 37:00
  the
• 37:00
  80s.
• 37:01
  So,
• 37:01
  you
• 37:01
  know,
• 37:01
  if
• 37:01
  you
• 37:02
  were
• 37:02
  born
• 37:02
  in
• 37:02
  the
• 37:02
  70s
• 37:03
  and
• 37:03
  80s,
• 37:03
  was
• 37:03
  it
• 37:04
  fatal
• 37:04
  Attraction?
• 37:04
  It
• 37:05
  was,
• 37:05
  but
• 37:05
  wasn't
• 37:05
  it
• 37:05
  basic.
• 37:06
  Oh,
• 37:06
  Basic
• 37:06
  Instinct?
• 37:07
  Yeah,
• 37:07
  you're
• 37:07
  absolutely
• 37:07
  right.
• 37:07
  So
• 37:07
  if
• 37:07
  you're
• 37:08
  born
• 37:08
  in
• 37:08
  the
• 37:08
  70s
• 37:08
  and
• 37:08
  80s,
• 37:09
  then
• 37:09
  you'll
• 37:09
  know
• 37:09
  who
• 37:09
  Sharon
• 37:10
  Stone
• 37:10
  is.
• 37:10
  And
• 37:10
  maybe
• 37:10
  if
• 37:11
  you
• 37:11
  were
• 37:11
  born
• 37:11
  in
• 37:11
  the
• 37:11
  early
• 37:11
  90s
• 37:12
  as
• 37:12
  well.
• 37:12
  Just
• 37:13
  on
• 37:13
  the
• 37:13
  curves.
• 37:13
  Yeah,
• 37:14
  because
• 37:14
  that
• 37:14
  was
• 37:15
  her
• 37:15
  prime,
• 37:16
  almost
• 37:16
  like
• 37:17
  movie
• 37:17
  era
• 37:18
  was
• 37:18
  that
• 37:19
  period.
• 37:20
  And
• 37:21
  she's
• 37:21
  lovely.
• 37:22
  Like,
• 37:22
  she's
• 37:22
  so
• 37:23
  nice.
• 37:24
  I
• 37:24
  definitely
• 37:25
  fangirled
• 37:26
  there
• 37:26
  was
• 37:26
  a
• 37:26
  period
• 37:27
  where
• 37:27
  the
• 37:27
  Kardashians,
• 37:28
  specifically
• 37:28
  Chloe,
• 37:29
  like,
• 37:29
  she's
• 37:29
  really
• 37:30
  big
• 37:30
  into
• 37:30
  empowerment,
• 37:31
  motivational
• 37:32
  content,
• 37:33
  and
• 37:33
  she
• 37:33
  was
• 37:33
  just
• 37:33
  constantly
• 37:34
  re
• 37:34
  gramming
• 37:34
  my
• 37:35
  content.
• 37:35
  And
• 37:36
  when
• 37:36
  that
• 37:36
  first
• 37:36
  started
• 37:37
  happening,
• 37:37
  I
• 37:37
  was
• 37:38
  like,
• 37:38
  oh,
• 37:38
  my
• 37:38
  God,
• 37:39
  life
• 37:39
  made.
• 37:40
  Like,
• 37:40
  I
• 37:40
  literally.
• 37:41
  My
• 37:41
  va
• 37:42
  bought
• 37:42
  me
• 37:42
  a
• 37:42
  T
• 37:43
  shirt
• 37:43
  that
• 37:43
  said
• 37:44
  Regrammed
• 37:44
  by
• 37:44
  Coco,
• 37:45
  which
• 37:45
  was
• 37:46
  still
• 37:46
  like
• 37:46
  my
• 37:46
  favorite
• 37:46
  T
• 37:47
  shirt
• 37:47
  ever.
• 37:48
  Ricky
• 37:48
  Martin.
• 37:49
  Love
• 37:50
  him.
• 37:50
  Living
• 37:51
  la
• 37:51
  vida
• 37:51
  loca.
• 37:51
  Yeah,
• 37:52
  living
• 37:52
  la
• 37:52
  vida
• 37:53
  loca.
• 37:53
  He's
• 37:54
  amazing.
• 37:55
  And
• 37:55
  I
• 37:55
  think
• 37:55
  what
• 37:55
  I've
• 37:56
  realized
• 37:57
  through
• 37:57
  all
• 37:58
  of
• 37:58
  the
• 37:59
  celebrities
• 38:00
  or
• 38:01
  high
• 38:01
  profile
• 38:01
  public
• 38:02
  figures
• 38:02
  who
• 38:03
  do
• 38:03
  follow
• 38:03
  the
• 38:04
  brand
• 38:04
  and
• 38:04
  the
• 38:04
  account
• 38:05
  is
• 38:06
  everyone's
• 38:06
  just
• 38:06
  human.
• 38:07
  At
• 38:07
  the
• 38:07
  end
• 38:07
  of
• 38:07
  the
• 38:07
  day,
• 38:08
  we're
• 38:08
  all
• 38:08
  human
• 38:09
  beings.
• 38:09
  Everyone
• 38:10
  wants
• 38:10
  to
• 38:10
  believe
• 38:10
  in
• 38:11
  themselves,
• 38:12
  Everyone
• 38:12
  wants
• 38:12
  to
• 38:12
  feel
• 38:13
  like
• 38:13
  they
• 38:13
  can.
• 38:14
  Everyone
• 38:14
  wants
• 38:14
  to
• 38:14
  feel
• 38:15
  empowered
• 38:16
  and
• 38:16
  everyone
• 38:16
  wants
• 38:17
  to
• 38:17
  be
• 38:17
  motivated.
• 38:18
  So
• 38:19
  what's
• 38:19
  the
• 38:19
  vision?
• 38:19
  What's
• 38:20
  the
• 38:20
  mission?
• 38:20
  Like,
• 38:20
  you've
• 38:21
  got
• 38:21
  your
• 38:21
  book
• 38:21
  coming
• 38:21
  out
• 38:21
  in
• 38:22
  January.
• 38:22
  Like,
• 38:23
  where
• 38:23
  is
• 38:23
  Maggie
• 38:24
  going
• 38:24
  over
• 38:24
  the
• 38:24
  next
• 38:24
  12
• 38:25
  months?
• 38:25
  I
• 38:25
  mean,
• 38:26
  you
• 38:26
  know,
• 38:26
  I
• 38:26
  always
• 38:27
  set
• 38:27
  myself
• 38:27
  ridiculous
• 38:28
  goals.
• 38:29
  I
• 38:29
  want
• 38:29
  to
• 38:29
  reach
• 38:30
  a
• 38:30
  billion
• 38:31
  people
• 38:31
  through
• 38:32
  social
• 38:32
  media
• 38:32
  in
• 38:33
  the
• 38:33
  next
• 38:33
  12
• 38:33
  months.
• 38:34
  I,
• 38:35
  of
• 38:35
  course,
• 38:36
  am
• 38:36
  releasing
• 38:37
  the
• 38:37
  book
• 38:37
  with
• 38:37
  the
• 38:37
  vision
• 38:38
  that
• 38:38
  it's
• 38:38
  going
• 38:38
  to
• 38:38
  sell
• 38:38
  millions
• 38:39
  of
• 38:39
  copies
• 38:39
  worldwide.
• 38:40
  I
• 38:40
  want
• 38:41
  to
• 38:41
  grow
• 38:41
  the
• 38:41
  community,
• 38:42
  you
• 38:42
  know,
• 38:43
  increase
• 38:44
  the
• 38:44
  visibility
• 38:45
  of
• 38:45
  the
• 38:45
  brand
• 38:47
  and
• 38:47
  be
• 38:48
  an
• 38:48
  ambassador,
• 38:49
  really,
• 38:49
  for
• 38:49
  all
• 38:49
  the
• 38:49
  causes
• 38:50
  and
• 38:50
  brands
• 38:51
  that
• 38:51
  I
• 38:52
  believe
• 38:53
  in
• 38:53
  and
• 38:53
  that
• 38:53
  I
• 38:53
  love.
• 38:54
  And
• 38:54
  yeah,
• 38:55
  I
• 38:55
  just
• 38:55
  want
• 38:56
  people
• 38:56
  to
• 38:56
  just
• 38:57
  go
• 38:57
  out
• 38:57
  there
• 38:57
  and
• 38:58
  do
• 38:58
  the
• 38:58
  thing
• 38:58
  they
• 38:58
  want
• 38:58
  to
• 38:59
  do
• 38:59
  and
• 38:59
  believe
• 38:59
  that
• 38:59
  they
• 39:00
  can,
• 39:00
  because
• 39:00
  you
• 39:00
  can.
• 39:01
  Amazing.
• 39:02
  So
• 39:03
  I'm
• 39:03
  sure
• 39:03
  everyone
• 39:04
  knows,
• 39:04
  but
• 39:04
  where
• 39:04
  can
• 39:05
  they
• 39:05
  follow
• 39:05
  you?
• 39:05
  They
• 39:05
  can
• 39:06
  follow
• 39:06
  me
• 39:06
  on
• 39:06
  Instagram.
• 39:07
  That's
• 39:08
  the
• 39:08
  main
• 39:08
  platform.
• 39:09
  The
• 39:09
  podcast
• 39:10
  as
• 39:10
  well,
• 39:10
  also
• 39:10
  called
• 39:11
  Think
• 39:11
  Like
• 39:11
  a
• 39:11
  Boss.
• 39:12
  And
• 39:12
  I'm
• 39:12
  now
• 39:13
  on
• 39:13
  LinkedIn.
• 39:13
  You're
• 39:14
  just
• 39:14
  starting
• 39:14
  your
• 39:14
  journey.
• 39:16
  I
• 39:16
  know
• 39:16
  LinkedIn.
• 39:17
  I
• 39:17
  think
• 39:17
  I
• 39:17
  was
• 39:17
  your
• 39:17
  second
• 39:18
  connection,
• 39:18
  or
• 39:18
  third.
• 39:19
  I
• 39:19
  think
• 39:19
  you
• 39:19
  might
• 39:19
  have
• 39:19
  even
• 39:20
  been
• 39:20
  My
• 39:20
  first
• 39:20
  connection,
• 39:21
  because
• 39:22
  I
• 39:22
  promised
• 39:22
  myself
• 39:23
  after
• 39:23
  I
• 39:23
  left
• 39:23
  banking,
• 39:24
  I
• 39:24
  came
• 39:25
  off
• 39:25
  LinkedIn.
• 39:26
  I
• 39:26
  didn't
• 39:26
  want
• 39:26
  anyone
• 39:27
  to
• 39:27
  know
• 39:27
  what
• 39:27
  I
• 39:27
  was
• 39:27
  doing.
• 39:28
  I
• 39:28
  was
• 39:28
  paranoid.
• 39:29
  I
• 39:29
  was
• 39:29
  like,
• 39:29
  oh,
• 39:30
  what
• 39:30
  are
• 39:30
  they
• 39:30
  all
• 39:30
  gonna,
• 39:31
  you
• 39:31
  know,
• 39:31
  think
• 39:31
  or
• 39:31
  say
• 39:32
  about
• 39:32
  me?
• 39:32
  Because
• 39:32
  back
• 39:32
  then
• 39:33
  I
• 39:33
  was
• 39:33
  not
• 39:34
  the.
• 39:35
  I
• 39:35
  didn't
• 39:35
  have
• 39:35
  the
• 39:35
  mindset
• 39:36
  that
• 39:36
  I
• 39:36
  have
• 39:36
  now.
• 39:37
  And
• 39:38
  I
• 39:38
  said,
• 39:39
  I'm
• 39:39
  never
• 39:39
  going
• 39:39
  to
• 39:40
  go
• 39:40
  back
• 39:40
  onto
• 39:40
  LinkedIn
• 39:41
  ever
• 39:41
  again.
• 39:41
  And
• 39:42
  fast
• 39:42
  forward
• 39:43
  seven
• 39:43
  and
• 39:43
  a
• 39:44
  half
• 39:44
  years
• 39:44
  and
• 39:45
  we're
• 39:45
  back
• 39:45
  on
• 39:45
  LinkedIn,
• 39:46
  and
• 39:46
  I'm
• 39:46
  excited
• 39:47
  about
• 39:47
  it.
• 39:48
  I
• 39:48
  like
• 39:48
  LinkedIn.
• 39:48
  I
• 39:49
  think
• 39:49
  it's
• 39:49
  kind
• 39:49
  of
• 39:49
  like
• 39:49
  a
• 39:50
  really
• 39:50
  underestimated
• 39:52
  platform.
• 39:53
  You
• 39:53
  know,
• 39:53
  it's
• 39:53
  always
• 39:54
  been
• 39:54
  my
• 39:54
  favorite
• 39:54
  and
• 39:55
  I
• 39:55
  find
• 39:55
  it
• 39:55
  easier,
• 39:56
  but
• 39:56
  I
• 39:56
  get
• 39:57
  hundreds
• 39:57
  of
• 39:57
  messages
• 39:57
  a
• 39:57
  week.
• 39:58
  I
• 39:58
  find
• 39:58
  it
• 39:58
  less
• 39:59
  effort.
• 39:59
  Kind
• 39:59
  of
• 40:00
  like
• 40:00
  it.
• 40:00
  Yeah.
• 40:00
  And
• 40:01
  I
• 40:01
  actually
• 40:01
  think
• 40:01
  I'm
• 40:01
  going
• 40:01
  to
• 40:02
  love
• 40:02
  it.
• 40:02
  And
• 40:03
  it's
• 40:03
  interesting
• 40:03
  because
• 40:03
  I
• 40:03
  do
• 40:04
  see
• 40:04
  myself
• 40:04
  almost
• 40:05
  going
• 40:05
  back
• 40:06
  into
• 40:06
  the
• 40:07
  corporate
• 40:08
  space,
• 40:09
  but
• 40:09
  in
• 40:09
  a
• 40:10
  different
• 40:10
  capacity.
• 40:11
  Like
• 40:11
  empowering
• 40:12
  and
• 40:12
  speaking
• 40:13
  rather
• 40:14
  than.
• 40:14
  Yeah,
• 40:14
  so
• 40:14
  like
• 40:14
  full
• 40:15
  circle,
• 40:15
  but,
• 40:15
  like,
• 40:15
  involved
• 40:16
  manner.
• 40:16
  Exactly.
• 40:17
  And
• 40:17
  trying
• 40:17
  to
• 40:17
  change
• 40:17
  the
• 40:18
  culture
• 40:18
  as
• 40:18
  well.
• 40:19
  No,
• 40:19
  I
• 40:19
  think
• 40:19
  that's
• 40:19
  interesting.
• 40:20
  Yeah.
• 40:21
  So
• 40:21
  it's
• 40:22
  funny,
• 40:22
  isn't
• 40:22
  it,
• 40:22
  how
• 40:23
  it
• 40:23
  comes
• 40:23
  full
• 40:24
  circle.
• 40:24
  So
• 40:25
  I'm
• 40:25
  excited
• 40:25
  to
• 40:26
  experience
• 40:26
  the
• 40:27
  LinkedIn
• 40:27
  journey.
• 40:28
  I
• 40:28
  think
• 40:28
  I'm
• 40:28
  just
• 40:28
  about
• 40:29
  ready
• 40:29
  for
• 40:29
  the
• 40:29
  dolphin.
• 40:30
  Okay.
• 40:30
  I've
• 40:31
  pulled
• 40:31
  myself
• 40:31
  together
• 40:31
  enough.
• 40:32
  I
• 40:32
  think
• 40:32
  I
• 40:32
  can
• 40:32
  get
• 40:32
  through
• 40:32
  it.
• 40:33
  Okay,
• 40:34
  so,
• 40:34
  dolphin
• 40:35
  story.
• 40:36
  I
• 40:37
  was
• 40:37
  on
• 40:38
  a
• 40:38
  holiday
• 40:38
  with
• 40:39
  my
• 40:39
  best
• 40:39
  friend
• 40:39
  in
• 40:40
  Mexico.
• 40:41
  This
• 40:41
  was
• 40:42
  probably
• 40:42
  like,
• 40:43
  oh,
• 40:43
  maybe
• 40:44
  like
• 40:44
  13,
• 40:45
  14
• 40:45
  years
• 40:45
  ago.
• 40:46
  And
• 40:46
  we'd
• 40:46
  gone
• 40:47
  away
• 40:47
  for
• 40:47
  two
• 40:47
  weeks.
• 40:48
  It
• 40:48
  was
• 40:48
  all
• 40:49
  inclusive.
• 40:49
  We
• 40:50
  had
• 40:50
  an
• 40:50
  amazing
• 40:50
  time.
• 40:51
  And
• 40:51
  the
• 40:51
  second
• 40:51
  to
• 40:52
  last
• 40:52
  day,
• 40:52
  she
• 40:52
  was
• 40:53
  like,
• 40:53
  right,
• 40:53
  let's
• 40:54
  do
• 40:54
  a
• 40:54
  trip.
• 40:54
  I
• 40:54
  really
• 40:55
  want
• 40:55
  to
• 40:55
  go
• 40:55
  see
• 40:56
  swim
• 40:56
  with
• 40:56
  dolphins.
• 40:58
  So
• 40:58
  we
• 40:58
  booked
• 40:58
  onto
• 40:59
  this
• 40:59
  trip
• 40:59
  and
• 41:00
  we
• 41:01
  went
• 41:01
  to,
• 41:02
  you
• 41:02
  know,
• 41:03
  the
• 41:03
  place
• 41:03
  where
• 41:03
  the
• 41:04
  dolphins
• 41:04
  were,
• 41:05
  and
• 41:05
  they
• 41:05
  kind
• 41:06
  of
• 41:06
  taught
• 41:06
  us
• 41:06
  what
• 41:07
  was
• 41:07
  going
• 41:07
  to
• 41:07
  happen.
• 41:07
  They
• 41:07
  were
• 41:08
  like,
• 41:08
  right,
• 41:08
  is
• 41:08
  this
• 41:08
  in.
• 41:09
  An
• 41:09
  aquarium
• 41:09
  or
• 41:10
  like,
• 41:10
  in
• 41:10
  the
• 41:10
  sea?
• 41:10
  It
• 41:11
  was.
• 41:11
  I'm
• 41:12
  trying
• 41:12
  to.
• 41:12
  It
• 41:12
  wasn't
• 41:13
  the
• 41:13
  sea,
• 41:14
  but
• 41:15
  it
• 41:15
  was
• 41:15
  a
• 41:15
  big.
• 41:16
  It
• 41:16
  wasn't
• 41:17
  a
• 41:17
  pool,
• 41:17
  but
• 41:17
  it
• 41:17
  was
• 41:18
  like,
• 41:19
  you
• 41:19
  know,
• 41:20
  a
• 41:20
  dolphin
• 41:20
  aquarium,
• 41:21
  maybe,
• 41:21
  let's
• 41:21
  call
• 41:21
  it
• 41:21
  a
• 41:22
  dolphin
• 41:22
  aquarium.
• 41:24
  And
• 41:25
  they
• 41:25
  were
• 41:25
  telling
• 41:25
  us
• 41:25
  what
• 41:25
  was
• 41:25
  going
• 41:26
  to
• 41:26
  happen.
• 41:26
  So
• 41:26
  one
• 41:26
  by
• 41:27
  one,
• 41:27
  individually,
• 41:28
  the
• 41:28
  dolphin
• 41:28
  was
• 41:28
  going
• 41:29
  to
• 41:29
  be
• 41:29
  in
• 41:29
  the
• 41:29
  water,
• 41:30
  and
• 41:30
  then
• 41:30
  we
• 41:30
  were
• 41:30
  going
• 41:31
  to
• 41:31
  go
• 41:31
  behind
• 41:31
  the
• 41:31
  dolphin.
• 41:32
  And
• 41:33
  what
• 41:33
  we
• 41:33
  were
• 41:34
  meant
• 41:34
  to
• 41:34
  do
• 41:34
  is,
• 41:34
  like,
• 41:34
  hold
• 41:35
  onto
• 41:35
  the
• 41:35
  dolphin's
• 41:36
  fin
• 41:36
  with
• 41:37
  two
• 41:37
  hands.
• 41:38
  And
• 41:38
  then
• 41:39
  when
• 41:39
  the
• 41:39
  dolphin
• 41:40
  was
• 41:40
  told
• 41:40
  to
• 41:40
  go,
• 41:41
  then
• 41:41
  the
• 41:42
  dolphin
• 41:42
  would
• 41:42
  almost,
• 41:43
  like,
• 41:43
  rise
• 41:43
  out
• 41:43
  of
• 41:43
  the
• 41:44
  water
• 41:44
  and
• 41:44
  we
• 41:44
  would
• 41:45
  rise
• 41:45
  with
• 41:45
  it.
• 41:45
  And
• 41:45
  then
• 41:45
  the
• 41:46
  photographer
• 41:46
  would
• 41:46
  like
• 41:46
  capture
• 41:47
  the
• 41:47
  footage
• 41:48
  and
• 41:48
  the
• 41:48
  photos,
• 41:49
  you
• 41:49
  know?
• 41:50
  So
• 41:50
  anyway,
• 41:50
  I
• 41:51
  get
• 41:51
  onto
• 41:51
  the
• 41:51
  dolphin
• 41:52
  and
• 41:53
  I
• 41:54
  wore
• 41:54
  a
• 41:54
  bikini,
• 41:55
  and
• 41:56
  the
• 41:56
  bikini
• 41:56
  bottoms
• 41:57
  were
• 41:57
  not
• 41:58
  the
• 41:58
  tightest
• 41:59
  and
• 42:00
  they
• 42:00
  should
• 42:00
  have
• 42:00
  been
• 42:01
  tighter.
• 42:01
  I
• 42:01
  should
• 42:01
  have
• 42:02
  checked
• 42:02
  that
• 42:02
  before
• 42:03
  embarking
• 42:04
  onto.
• 42:05
  Before
• 42:05
  riding
• 42:05
  a
• 42:05
  dolphin.
• 42:07
  So
• 42:07
  then
• 42:07
  I
• 42:07
  get
• 42:08
  onto
• 42:08
  the
• 42:08
  dolphin,
• 42:08
  and
• 42:09
  as
• 42:09
  it
• 42:09
  starts
• 42:10
  to
• 42:11
  move
• 42:11
  out
• 42:11
  of
• 42:11
  the
• 42:12
  water
• 42:13
  and
• 42:13
  it
• 42:13
  starts
• 42:14
  pushing
• 42:14
  up
• 42:15
  out
• 42:15
  of
• 42:15
  the
• 42:15
  water,
• 42:16
  I
• 42:17
  suddenly
• 42:17
  start
• 42:18
  to
• 42:18
  realize
• 42:19
  that
• 42:20
  my
• 42:20
  bikini
• 42:21
  bottoms
• 42:22
  are
• 42:22
  not
• 42:22
  going
• 42:22
  to
• 42:23
  withstand
• 42:24
  the
• 42:24
  velocity
• 42:25
  and
• 42:26
  the
• 42:27
  gravity
• 42:28
  of
• 42:28
  the
• 42:28
  water.
• 42:29
  So
• 42:30
  what
• 42:30
  then
• 42:30
  happens
• 42:30
  is
• 42:31
  the
• 42:31
  dolphin
• 42:31
  goes
• 42:31
  up
• 42:32
  and
• 42:33
  I
• 42:33
  realized
• 42:33
  that
• 42:33
  my
• 42:34
  pants
• 42:34
  are
• 42:34
  about
• 42:34
  to
• 42:34
  fall
• 42:35
  down.
• 42:36
  So
• 42:37
  I
• 42:37
  go
• 42:37
  from
• 42:37
  holding,
• 42:38
  trying
• 42:38
  to
• 42:38
  hang
• 42:39
  onto
• 42:39
  the
• 42:39
  dolphin
• 42:39
  with
• 42:39
  two
• 42:40
  hands,
• 42:40
  to
• 42:41
  hanging
• 42:41
  onto
• 42:41
  the
• 42:41
  dolphin
• 42:42
  with
• 42:42
  my
• 42:42
  left
• 42:42
  hand,
• 42:43
  trying
• 42:43
  to
• 42:43
  pull
• 42:44
  my
• 42:44
  pants
• 42:45
  up
• 42:46
  with
• 42:46
  my
• 42:47
  right
• 42:47
  hand,
• 42:48
  all
• 42:48
  while
• 42:49
  the
• 42:49
  photographer
• 42:50
  is
• 42:51
  capturing
• 42:51
  it
• 42:51
  all
• 42:52
  on
• 42:52
  film.
• 42:52
  Probably
• 42:53
  the
• 42:53
  most
• 42:53
  embarrassing
• 42:54
  moment
• 42:54
  of
• 42:54
  my
• 42:54
  life,
• 42:55
  because
• 42:55
  no
• 42:56
  one
• 42:56
  really
• 42:56
  wants
• 42:56
  to
• 42:56
  see
• 42:57
  that.
• 42:57
  And
• 42:59
  yeah,
• 43:00
  my
• 43:00
  friend,
• 43:00
  did
• 43:01
  you
• 43:01
  take
• 43:01
  the
• 43:01
  video?
• 43:01
  I
• 43:02
  think
• 43:02
  the
• 43:02
  whole
• 43:02
  group
• 43:02
  was.
• 43:03
  No,
• 43:03
  I
• 43:03
  didn't.
• 43:03
  You
• 43:03
  could
• 43:04
  buy
• 43:04
  the
• 43:04
  photos
• 43:04
  in
• 43:04
  the
• 43:05
  video
• 43:05
  recording
• 43:05
  afterwards.
• 43:06
  Obviously,
• 43:06
  I
• 43:07
  did
• 43:07
  not
• 43:08
  because
• 43:08
  I
• 43:08
  did
• 43:08
  not
• 43:09
  want.
• 43:09
  The
• 43:09
  memory
• 43:09
  is
• 43:10
  firmly
• 43:10
  ingrained
• 43:11
  in
• 43:11
  here.
• 43:11
  That
• 43:11
  is
• 43:12
  never
• 43:12
  gonna
• 43:12
  go
• 43:12
  anywhere.
• 43:13
  So
• 43:14
  my
• 43:14
  advice
• 43:14
  to
• 43:14
  anyone
• 43:15
  who's
• 43:15
  ever
• 43:15
  looking
• 43:16
  to
• 43:16
  swim
• 43:17
  with
• 43:17
  dolphins
• 43:17
  or
• 43:18
  swim
• 43:18
  with
• 43:18
  any
• 43:19
  kind
• 43:19
  of
• 43:19
  animal,
• 43:20
  either
• 43:20
  wear
• 43:21
  a
• 43:21
  one
• 43:21
  piece
• 43:22
  or
• 43:22
  make
• 43:23
  sure
• 43:23
  that
• 43:24
  your
• 43:25
  bikini
• 43:25
  bottoms
• 43:26
  or
• 43:26
  trunks
• 43:27
  are
• 43:28
  firmly
• 43:29
  tied.
• 43:29
  That's
• 43:30
  definitely
• 43:30
  my
• 43:30
  favorite
• 43:30
  story.
• 43:31
  I
• 43:31
  don't
• 43:31
  even
• 43:31
  know
• 43:31
  why
• 43:31
  it
• 43:31
  tickles
• 43:32
  me
• 43:32
  so
• 43:32
  much,
• 43:32
  but
• 43:32
  I
• 43:33
  think
• 43:33
  it
• 43:33
  was
• 43:33
  the
• 43:33
  first
• 43:33
  time
• 43:34
  you
• 43:34
  told
• 43:34
  me.
• 43:34
  But
• 43:35
  my
• 43:35
  face
• 43:35
  was
• 43:35
  literally
• 43:36
  when
• 43:36
  I
• 43:36
  realized
• 43:36
  what
• 43:36
  was
• 43:37
  happening.
• 43:37
  It
• 43:37
  was
• 43:37
  one
• 43:37
  of
• 43:38
  initial
• 43:38
  elation
• 43:39
  because
• 43:39
  I'm
• 43:39
  on
• 43:40
  a
• 43:40
  dolphin
• 43:40
  and
• 43:40
  it
• 43:40
  looks
• 43:41
  like
• 43:41
  animal
• 43:42
  to
• 43:42
  sheer
• 43:43
  horror
• 43:43
  and
• 43:43
  panic
• 43:44
  thinking,
• 43:44
  oh
• 43:45
  my
• 43:45
  God,
• 43:46
  is
• 43:46
  this
• 43:46
  actually
• 43:47
  happening?
• 43:47
  Hold
• 43:47
  on.
• 43:48
  Well,
• 43:48
  I
• 43:48
  mean,
• 43:48
  I
• 43:48
  kind
• 43:49
  of
• 43:49
  fell
• 43:49
  off
• 43:49
  pretty
• 43:50
  quickly,
• 43:50
  didn't
• 43:50
  I?
• 43:52
  Face
• 43:52
  plant,
• 43:53
  Maggie.
• 43:53
  Yep,
• 43:54
  exactly
• 43:54
  that.
• 43:55
  Okay.
• 43:55
  Amazing,
• 43:56
  right?
• 43:56
  Well,
• 43:56
  I
• 43:56
  think
• 43:56
  that
• 43:57
  is
• 43:57
  us
• 43:57
  done.
• 43:58
  So
• 43:58
  I
• 43:59
  think
• 43:59
  that's
• 43:59
  it.
• 43:59
  Thank
• 44:00
  you,
• 44:00
  Maggie.
• 44:01
  Thanks
• 44:01
  for
• 44:01
  listening
• 44:02
  to
• 44:02
  dawn
• 44:03
  of
• 44:03
  a
• 44:03
  New
• 44:03
  Era,
• 44:04
  the
• 44:04
  podcast
• 44:04
  brought
• 44:04
  to
• 44:04
  you
• 44:05
  in
• 44:05
  association
• 44:06
  with
• 44:06
  the
• 44:06
  Her
• 44:07
  Power
• 44:07
  Community.
• 44:08
  This
• 44:08
  initiative
• 44:09
  was
• 44:09
  founded
• 44:09
  by
• 44:10
  myself
• 44:10
  and
• 44:10
  it's
• 44:11
  all
• 44:11
  about
• 44:11
  empowering
• 44:11
  female
• 44:12
  founders
• 44:12
  to
• 44:13
  recognize
• 44:13
  their
• 44:14
  limitless
• 44:14
  potential
• 44:15
  and
• 44:15
  pursue
• 44:16
  their
• 44:16
  ambitions
• 44:17
  with
• 44:17
  confidence.
• 44:18
  Now,
• 44:18
  there
• 44:19
  is
• 44:19
  less
• 44:19
  than
• 44:19
  1.8%
• 44:20
  that
• 44:21
  goes
• 44:21
  into
• 44:21
  investing
• 44:22
  in
• 44:22
  female
• 44:23
  founded
• 44:23
  businesses
• 44:24
  and
• 44:24
  we
• 44:24
  are
• 44:25
  here
• 44:25
  to
• 44:25
  make
• 44:26
  positive
• 44:26
  change.
• 44:27
  So
• 44:27
  come
• 44:27
  and
• 44:27
  support
• 44:27
  us
• 44:28
  on
• 44:28
  Instagram
• 44:28
  at
• 44:29
  Her
• 44:29
  Power
• 44:29
  Community
• 44:30
  and
• 44:30
  find
• 44:31
  out
• 44:31
  more
• 44:31
  about
• 44:31
  what
• 44:31
  we're
• 44:32
  doing
• 44:32
  to
• 44:32
  support
• 44:33
  female
• 44:33
  founders
• 44:33
  to
• 44:34
  scale
• 44:34
  and
• 44:34
  grow
• 44:35
  their
• 44:35
  businesses.