Latest / Morning Joe with Gibrón / Women. Mean Business. – Hairstylist with 25 Years as an Entrepreneur

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Women. Mean Business. – Hairstylist with 25 Years as an Entrepreneur · Morning Joe with Gibrón

• 0:06
  Speaker 1: Okay, this is Jabron William's host of the Morning Joe
• 0:11
  with Gabron, and we are calling one of our clients,
• 0:18
  hairstylists here in Dallas, I should say Dallas more properly Arlington,
• 0:26
  home of the Dallas Cowboys, Texas Stadium and big attraction
• 0:34
  town all kind of got the Rangers over there. We've
• 0:39
  got all kinds of people, sports and entertainment in Arlington,
• 0:46
  so obviously when people are going out, they definitely want
• 0:50
  to look good. And Julie Hartnett, my friend's here, is
• 0:56
  who we're calling, and let's see if we can get
• 0:59
  Julie here. Hey, Julie, how are you doing this morning?
• 1:14
  How you doing? We had a little technical problem here
• 1:17
  with the with our equipment and apologize, but of course
• 1:24
  I hope you have your coffee. Ye, that's good. How's
• 1:29
  your morning going?
• 1:31
  Speaker 2: It's going here so far?
• 1:33
  Speaker 1: Okay. So I've got a few rapid fire questions help
• 1:36
  people kind of get to know you before we get
• 1:38
  into our conversation. So uh, you don't have to put
• 1:41
  a lot of thought into it. So how about this mountains,
• 1:47
  mountain goats or snails, mountain goat, rocky mountains or ocean ocean,
• 1:59
  Paul mccarton or Bruce Willis Paul McCartney. Okay, rock and
• 2:06
  roll or jazz jazz okay? Uh? Straight hair or curly hair,
• 2:16
  curly hair, okay? Oh? Dry hair wash or hair water
• 2:23
  hair wash water hairsh thought. I throw that one in there,
• 2:28
  and then let's see if we get what one bonus
• 2:31
  question here is. Uh, let's see here what what what?
• 2:36
  What is the what is the color of hair that
• 2:44
  rue Paul has?
• 2:50
  Speaker 2: I am not sure?
• 2:51
  Speaker 1: Okay, well maybe someone will listened to this and tell
• 2:53
  us both because I have no idea. Anyway, let's get
• 2:58
  into today's show. This is Morning Joe with Jabron. Uh.
• 3:02
  This is your host. I'm your host, Jicasso a k A.
• 3:06
  Jabron Williams, owner and founder of o ev A Marketing Consultants.
• 3:11
  And we have here Julie Hartnett with Salon at botaus.
• 3:17
  She goes by my friend's here and we're gonna find
• 3:20
  out how stylists, uh make it happen in today's economy.
• 3:25
  I sure appreciate you taking the time out and uh
• 3:28
  to speak with me on my uh my quest, which is,
• 3:32
  as you know, uh, I'm writing a book Women mean
• 3:36
  Business and uh it's an interview of uh women entrepreneurs
• 3:42
  and uh we just want to uh I say we
• 3:45
  uh said to me and Jikasso, my alter ego, try
• 3:49
  to bring forth information uh that other women can use
• 3:53
  when they're you know, building their brand and building their business.
• 3:57
  Uh some obstacles they may run into, uh that kind
• 4:00
  of stuff, and just to get to know other people
• 4:03
  in that field. So and obviously to learn a lot
• 4:08
  about you. So you're Julie Hartnett, and you you've been
• 4:14
  cutting hair for for a while now, twenty over twenty years.
• 4:18
  So I don't I don't think there's anything anybody can
• 4:22
  pull over on you when it comes to whether a
• 4:25
  hairstyle looks good or not. So, you know, that's one
• 4:31
  of the big things. I used to cut some of
• 4:32
  my friend's hair. I used to cut their hair. They
• 4:35
  used to come over and they used to what we
• 4:39
  used to call it is, uh, well you split my wig.
• 4:42
  And you know, so I'd have a couple of friends
• 4:46
  come over and I didn't charge them or anything like that,
• 4:49
  but you know, I'd cut their hair. And that's because
• 4:53
  I stopped going to a barber because every time I
• 4:57
  go I tried to go to the same guy, you know,
• 4:59
  and they try to cut it and they sometimes they
• 5:02
  get it right, sometimes they get it wrong. And so
• 5:05
  I said, and then you stall have to leave a tip,
• 5:07
  you know, to be politically correct if you will. And
• 5:12
  I just got tired of that. So I started cutting
• 5:15
  my own hair. And then I got good at cutting
• 5:18
  my own. So my friends you know, asked me if
• 5:21
  I want to go to the barbershop and say no,
• 5:22
  I cut my own. So I saved about you know,
• 5:24
  twenty five thirty bucks and you know, so then I
• 5:29
  just cut my friend's hair. They sometimes you know, they
• 5:31
  didn't pay me. But you know, there are other favors
• 5:34
  they you know, my body McDonald's or something like that.
• 5:37
  But anyway, so so that's my min it's my experience
• 5:41
  with you know, going to get my hair cut as
• 5:43
  a man. But another thing is I can't stand that
• 5:47
  that thing around my neck, that bib that you have
• 5:50
  to wear. I always had to always had to keep
• 5:52
  my hand up there in front to cut, you know,
• 5:56
  just to protect my neck. You know. But well you know,
• 6:00
  so as uh you're an entrepreneur, uh and you know,
• 6:05
  one of the things people you know, say, I'm going
• 6:07
  to start a business. I'm going to start a business.
• 6:09
  One of my clients says, you know, if you want
• 6:11
  an idea for a business, UH, go to the cemetery.
• 6:14
  Because most people they die with their dreams. So what
• 6:17
  was one of the hardest lessons you learned about UH
• 6:20
  learned about being an entrepreneur in your twenty years.
• 6:25
  Speaker 3: I think the hardest lesson was to be able to
• 6:28
  manage your money to be able to put back into
• 6:29
  your business.
• 6:32
  Speaker 2: Starting your own business, you've got to make sure you.
• 6:34
  Speaker 3: Have the funds to get it going, to be able
• 6:37
  to you know, to get your name out there, but
• 6:40
  be able to put money.
• 6:41
  Speaker 2: Back into it to get you know, to get it going,
• 6:44
  but also to be able to profit you.
• 6:46
  Speaker 3: Know from you know, what you're making, so you know
• 6:50
  you have.
• 6:50
  Speaker 2: For your everyday life expenses.
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  Speaker 3: Also, you know, being able to I probably should have
• 6:57
  put more money and time into getting my name out
• 7:00
  there more. You know, back then we didn't really have
• 7:03
  social media when I got started. So basically you just
• 7:08
  need to be able to have the money to invest
• 7:10
  to really grow your business. And so that's a hard
• 7:14
  lesson I learned. You know, it's taken many years to
• 7:18
  be able to to learn that lesson.
• 7:21
  Speaker 1: Mm hmmmm, hmmmm hmm. Yeah, I can imagine that that
• 7:25
  would be tough. And knowing how much money to sit
• 7:28
  aside is probably a big question, you know, trying to
• 7:33
  find out how much something's going to cost, and you know,
• 7:37
  were there people that you asked around or how did
• 7:40
  you know how much money to save?
• 7:43
  Speaker 4: Basically, I just when I got started on my own,
• 7:48
  you know, I kind of talked to people that have been,
• 7:50
  you know, working for themselves, running their own business, and
• 7:52
  they pretty much told me.
• 7:54
  Speaker 3: You know, what it takes to get it started. So
• 7:58
  it's just being able to manage the money. You know,
• 8:01
  you get your money coming in and you just have
• 8:03
  to make sure you set aside.
• 8:04
  Speaker 2: The money for your business and then you have to
• 8:07
  start focusing on the profit that you're making.
• 8:10
  Speaker 3: So it takes a while at the beginning to get
• 8:12
  it going.
• 8:13
  Speaker 2: You just have to be patient. But it's you know,
• 8:16
  it's been a blessing, you know, being able to work
• 8:18
  for myself.
• 8:21
  Speaker 3: It's there's there's a lot of advantages to it, but
• 8:23
  there's a lot of you know, things to It can
• 8:25
  be a little overwhelming, but I've enjoyed it.
• 8:29
  Speaker 1: Did you did you ever want to quit.
• 8:32
  Speaker 2: There's been times I wanted to quit over the years.
• 8:36
  You know, it's a lot being.
• 8:37
  Speaker 3: On your feet all day and you know, dealing you know,
• 8:41
  with people every day. You know, sometimes can be a
• 8:43
  little you know, overwhelming. But I think it's just my
• 8:47
  dream to stay doing what I'm doing and making people
• 8:50
  look good.
• 8:51
  Speaker 1: Got to be a people person, I guess. Huh, you
• 8:55
  have to be like a people person. I guess. Yeah.
• 8:59
  Speaker 3: People that want toe into the business that aren't people.
• 9:02
  You know that you can't deal with people. This is
• 9:04
  not a good business to get into because you deal
• 9:07
  with people every day and you know, you're trying to
• 9:11
  make them look good, but you also have to be
• 9:13
  able to listen to their stories too as well.
• 9:18
  Speaker 1: Yeah, that's that's very important, especially where you are your
• 9:21
  your your salon is the salon at Vaudhause and you're
• 9:25
  located in Arlington, right there in the heart of the
• 9:29
  entertainment mecca with Jerry Jones Jerry World over there with
• 9:34
  the Dallas Cowboys. You've got Texas Rangers over there. You've
• 9:38
  got six flags. So people are one that look their
• 9:43
  best I guess when they when they get out anyway,
• 9:45
  So what's one of the worst things that you've done
• 9:49
  to somebody's heir.
• 9:50
  Speaker 2: You know, over the.
• 9:51
  Speaker 3: Years, I really haven't made too many mistakes. When I
• 9:55
  first got into the business. I'll never forget I did
• 9:58
  someone's tear. I did a on her and I don't
• 10:02
  know if I didn't use the neutralizer or what I
• 10:05
  did wrong, but her hair did not turn and ended
• 10:08
  up damaging her hair. So it took us probably six
• 10:12
  months to a year to get it back to where
• 10:14
  it needs to be. But you know, I've kept her
• 10:16
  from you know, really trying with her and making her
• 10:19
  hair look good again.
• 10:21
  Speaker 2: And I've kept her over the years. She still actually
• 10:24
  comes to me.
• 10:25
  Speaker 1: Oh that's that's so yeah, I can see that we'd
• 10:28
  have to be a therapist because you know, hair is
• 10:32
  such you know, Oh, let me fix my hair before
• 10:34
  I go and do something. And you know, men, we
• 10:37
  can get away with a bad haircut, you know, you
• 10:40
  know it might you know, it's not so much involved,
• 10:45
  you know, but the women, you know, you mess up
• 10:49
  my hair. Oh my goodness, how did you work through
• 10:53
  that scenario with her? Over a year? Did she go
• 10:56
  bald or no?
• 10:58
  Speaker 2: She actually just came out.
• 11:00
  Speaker 3: Any good conditioning treatments on her over the years. You know,
• 11:03
  you know, it took about six months to a year
• 11:05
  to get it back to where it.
• 11:06
  Speaker 2: Needed to be.
• 11:07
  Speaker 3: But she just the fact that I worked with her
• 11:10
  and then I showed that, you know, I cared about
• 11:13
  her hair, and you know, it was just a misfortune
• 11:16
  that it turned out the way it did. But you know,
• 11:19
  it was also the beginning of my career in the
• 11:22
  hair business.
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  Speaker 2: So but over the years, I haven't really had too
• 11:26
  many mistakes.
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  Speaker 3: You know, you've learned in our business and that's pretty
• 11:32
  much probably the worst thing that's happened to me doing hair.
• 11:37
  Speaker 1: Wow. Wow. Yeah. Is there anybody that you admire in
• 11:44
  your in your field, in your industry? It does hair?
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  Speaker 3: Actually, I would have to say my first boss when
• 11:51
  I first started doing hair, he really trained me and
• 11:57
  you know, helped mould me to become.
• 11:59
  Speaker 2: The hair or that I am.
• 12:01
  Speaker 3: And you know, we traveled all different places, different cities,
• 12:05
  you know, going to her show, and you know, he
• 12:08
  taught me, you know, how to be the best that
• 12:11
  can be and what I do.
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  Speaker 1: What's his name?
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  Speaker 3: I have to say he's probably the one to admire
• 12:15
  the most in the industry.
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  Speaker 2: He had his business a long time.
• 12:19
  Speaker 3: And you know, it's helped me with you know, working
• 12:22
  on my own and having my own business.
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  Speaker 1: Hm, that was your protosha? Who was that? What's his name?
• 12:29
  Speaker 3: Burt grant Work my first boss.
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  Speaker 1: Okay, and you admired him. He was one that kind
• 12:36
  of showed you the ropes.
• 12:39
  Speaker 2: And yeah, and I saw how long.
• 12:41
  Speaker 3: I mean he's been in the business for many years
• 12:44
  and a lot of people you know, looked up to him,
• 12:47
  and he helped really get me started with my career.
• 12:52
  Speaker 1: So what would you do if you weren't a hairstyles
• 12:57
  You know, what would you rather do if you weren't
• 12:59
  ahead their styles? I should say.
• 13:02
  Speaker 3: I probably if I ever stopped doing here, I would
• 13:07
  probably get an interior decorating. I think the artist in
• 13:12
  me because I really enjoy doing, you know, making people
• 13:15
  looking and also toys taking my place or you know
• 13:19
  places look good. Right. I've just always loved, you know, decorating,
• 13:26
  So probably that.
• 13:28
  Speaker 1: Can anybody be a hair stylist? I mean, can I
• 13:30
  pick up some sheers and there's some scissors and I
• 13:34
  mean I've seen it basically.
• 13:36
  Speaker 3: I mean you have to go to school to be
• 13:37
  a hair stylist, but you know a lot of people
• 13:39
  get in it, and they think it's going to be
• 13:42
  an easy, you know, something easy to get into. But
• 13:45
  you really it comes down.
• 13:46
  Speaker 2: To you have to be good with people.
• 13:49
  Speaker 3: You have to know what they want, and you have
• 13:51
  to be good with changing. You know, change is a
• 13:55
  big in my industry, keeping up a trends and so,
• 14:00
  I mean it's a lot harder than a lot of
• 14:02
  people think it is.
• 14:05
  Speaker 1: How do people find you? I mean, are you advertising
• 14:07
  online or.
• 14:10
  Speaker 3: I you know, I just now got into the social
• 14:12
  media part of it, trying to you know, get my
• 14:14
  name out there. I'm trying to start, you know, posting
• 14:18
  more pictures, you know, getting people to see what I do.
• 14:22
  Speaker 2: A lot of it's referrals, you.
• 14:24
  Speaker 1: Know, wear in your mouth, right, wear the mouth. Yeah,
• 14:28
  you've been doing this for what twenty twenty two years
• 14:31
  or something like.
• 14:31
  Speaker 2: That, about about twenty five years.
• 14:34
  Speaker 1: Twenty five years years in the.
• 14:35
  Speaker 2: Hair industry started on twenty two.
• 14:38
  Speaker 1: Wow, And so how long have you been at the
• 14:41
  salon at vat house.
• 14:43
  Speaker 3: I've been at the salon about seventeen years.
• 14:47
  Speaker 1: Seventeen years. Yeah. I looked into that house a little
• 14:50
  bit and uh, that's like a historical landmark of buildings
• 14:56
  for Arlington.
• 15:00
  Speaker 3: Yes, that whole area over there is an historical historical area.
• 15:05
  I really enjoyed, you know, being in that place, you know,
• 15:08
  right in the center pretty much of everything downtown.
• 15:13
  Speaker 1: I know, I think about it, you know, you think
• 15:16
  about downtown. You know, people going uptown, downtown out, you know,
• 15:21
  out of town. But what what? Why is on hands
• 15:25
  so important? What? What is it about the style of right? Heir? What?
• 15:29
  What is it that people? You know? Why is that
• 15:32
  so important? Well?
• 15:35
  Speaker 3: I mean I think your image, the way you look
• 15:37
  is how people take you, you know, and a lot
• 15:39
  of people I get all different types of people that
• 15:41
  come in, some you know, that are getting ready to
• 15:44
  apply for a job, you know, and some that just.
• 15:49
  Speaker 2: You know, wanting to have a fun look.
• 15:52
  Speaker 3: It's just very I think it's very important your appearance.
• 15:56
  Speaker 2: In maintaining your appearance.
• 15:58
  Speaker 1: Yeah, you know, what's the speaking of what? What's the
• 16:04
  craziest thing someone ever asked you to do with their hair?
• 16:09
  Speaker 3: I think the craziest thing I've done so far I
• 16:13
  did a rainbow color on a on a client of mine.
• 16:19
  Speaker 2: Is a big process. So you know that those colors
• 16:24
  are pretty in right now. So it was a pretty
• 16:27
  neat process. Definitely different.
• 16:29
  Speaker 3: You have to have that personality and to be able
• 16:32
  to pull it off.
• 16:35
  Speaker 1: What do you do if somebody doesn't like like the style?
• 16:40
  Speaker 3: Well, I mean I just you know, try to work
• 16:42
  with them and change it up and try to make
• 16:45
  it what they like and you know what.
• 16:48
  Speaker 2: They're looking for. I really over the years.
• 16:51
  Speaker 3: I haven't had that miss been discidisfied with.
• 16:54
  Speaker 2: You know what I've done.
• 16:56
  Speaker 3: I always try to work with people and you know,
• 16:58
  making them happy so that they feel good about themselves.
• 17:01
  Speaker 1: Is it hard juggling? You know, you got your your
• 17:04
  your customers, your phone calls, your does someone else manage
• 17:09
  all that for you? How do you? How do you
• 17:10
  manage all that?
• 17:13
  Speaker 3: I pretty much have done it for many years on
• 17:16
  my own. You know, people, I'm just now getting to
• 17:19
  people booking online. You know, I've been the old fashioned
• 17:23
  way of using a book to book my clients, and
• 17:26
  now I'm you know, trying to step up and you know,
• 17:29
  have people book with me that way. And you know,
• 17:34
  I've done it for so long that it's pretty easy.
• 17:37
  Speaker 1: To me now. So you're using on online application to
• 17:42
  do that or how do they?
• 17:44
  Speaker 4: Yeah?
• 17:44
  Speaker 3: I'm using you know, through my Square and you know
• 17:49
  a lot of people are starting to find me, you
• 17:51
  know through you know Instagram.
• 17:55
  Speaker 2: You know, I've got my.
• 17:55
  Speaker 3: Website, you know, but just trying to get my came
• 18:00
  out there a little more. You know, I'm always wanting
• 18:03
  more business to new clients. This part of you know,
• 18:07
  making more money and building your business.
• 18:11
  Speaker 1: I know there was a Hairstyles I did some work
• 18:14
  with years ago, and one of my first clients back
• 18:19
  in two thousand and four. I started in nineteen ninety nine.
• 18:22
  But you know, he had brochure. We did a brochure,
• 18:27
  circle around brochure for him. We did a brochure like
• 18:31
  a fan. We did a business card. Of course, he
• 18:35
  had his website and you know, he he did all
• 18:40
  kinds of little side promotions, you know, to promote his business.
• 18:44
  Like he did. He hosted at his place. He hosted
• 18:49
  breast cancer awareness where Nordstrom representative came to the salon
• 18:56
  to talk to women about breast cancer. I think that
• 18:59
  was one of the building tools he used to market
• 19:02
  that was I thought that was a clever idea. We
• 19:04
  worked on the advertising for that. He also did some
• 19:08
  modeling shows, you know, where people came in and modeled.
• 19:13
  He also had a bridal boutique that was kind of
• 19:16
  attached to his business. But are you doing anything like
• 19:20
  that or have you thought about doing anything like that
• 19:23
  for your business?
• 19:25
  Speaker 3: You know, I have. It's just basically doing it. You know,
• 19:31
  I keep justifying, you know, well busy or you know,
• 19:35
  but I've thought about it anytime, and it's just actually
• 19:40
  it's just doing it. Over the years, I've done different things,
• 19:44
  but you know, you kind of get laxed in.
• 19:46
  Speaker 2: What you're doing.
• 19:47
  Speaker 3: You know, you have family, you have other things going on.
• 19:50
  So I'm just you know, I need to try to
• 19:53
  start reaching out and you know, doing a little.
• 19:56
  Speaker 2: Bit more like that. Well, i'll tell you what involved.
• 20:00
  Speaker 1: I'll tell you one thing. Very flexible. I know we've
• 20:02
  talked before and you mentioned that you cut hair for
• 20:06
  some people that are have been injured and been in
• 20:09
  injuries and special needs kids. I think you had mentioned
• 20:14
  you'd gone over to like a senior center at one
• 20:20
  point in time to help out. So it seems like
• 20:22
  you stay pretty busy and involved in the community, which
• 20:27
  in itself is a form of marketing and you know,
• 20:31
  letting people know who you are. So, you know, what
• 20:34
  I found with a lot of clients is you know,
• 20:37
  if you do what everybody else is doing, you may
• 20:39
  have similar results, but it's going to be kind of murky.
• 20:42
  You know, it's going to be crowded, you know. I
• 20:45
  think so in your approach of kind of doing some
• 20:48
  things that people don't want to do. You know. I
• 20:50
  think you had mentioned before also updues. Nobody wanted to
• 20:56
  do updues, and then you were doing updues and they
• 20:59
  call you the upduo Queen or something like that. Yeah. Yeah,
• 21:03
  pretty much.
• 21:04
  Speaker 2: Everyone since me and doing up dudes.
• 21:07
  Speaker 3: I mean, that's been my big, big thing that I've
• 21:10
  enjoyed doing in my career. I did a lot of
• 21:12
  on site wedding I've always enjoyed. I just enjoy making
• 21:17
  people look good for their special day.
• 21:19
  Speaker 2: And you either have that creativity or you don't.
• 21:23
  Speaker 3: And many people in my industry don't really enjoy doing
• 21:27
  that part of it.
• 21:28
  Speaker 2: But I've always enjoyed it very much.
• 21:32
  Speaker 1: So. And so you're at the salon at Vadhause. Where's
• 21:36
  that located in Arlington? What's across streets?
• 21:40
  Speaker 2: We're right off of the Aburns.
• 21:41
  Speaker 3: We're actually next to pretty close to ut in Arlington,
• 21:48
  close to Cooper.
• 21:50
  Speaker 2: I've been there.
• 21:51
  Speaker 3: For Yeah, like I said, seventeen years and get a
• 21:55
  lot of people through that area.
• 21:58
  Speaker 1: Well that's cool. Well, yeah, I think this help you know,
• 22:00
  I think this will help some entrepreneurs, especially you know,
• 22:04
  in an industry even close to yours. I think of
• 22:07
  something close to yours is you know, makeup. You know,
• 22:12
  obviously it's makeup is one thing, but you know, real estate.
• 22:16
  Maybe you know, because you see people for a short
• 22:19
  period of time, you keep they keep coming back, you know,
• 22:21
  for different little things. But I appreciate your time today
• 22:26
  and bid you, uh great fortune with my friend's hair
• 22:32
  and uh, I think that's is that how they find
• 22:34
  you on Instagram my friend's hair.
• 22:36
  Speaker 3: Yes, I get through my friends here. You can also
• 22:39
  find me icebook through my friend's here. You got my
• 22:44
  website Juliehartnett dot com.
• 22:48
  Speaker 2: Say U L I E H A R T AT
• 22:50
  A P T.
• 22:51
  Speaker 1: Okay, all right, so you're out there and in Arlington
• 22:56
  and uh with all the entertainment. So we appreciate it,
• 22:59
  and thank you for tending today's podcast. And we'll send
• 23:04
  you a copy so you can let everybody know and
• 23:06
  spread good work. You have a good.
• 23:08
  Speaker 2: Day, Thank you very much.
• 23:10
  Speaker 1: Okay, we'll talk to you. Bye bye bye yeah.