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Indiana's Premiere Sports Sponsor | Mike Nichols, Gainbridge
With the Pacers in the NBA Finals, I sat down with Mike Nichols, Chief of Sponsorship Strategy and Activation for Group 1001, the parent company of Gainbridge.
We dive into Group 1001's extensive sponsorships, including the Indianapolis 500, Gainbridge Fieldhouse, various NASCAR and IndyCar teams, and women's sporting events. Nichols shares the benefits of sponsoring high-profile events and venues, elaborates on Gainbridge's business model, and discusses the impact of sponsorship on community engagement and brand visibility.
We also touch on Nichols' personal experiences and impressions of…
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