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HubSpot's Loop Marketing: Rethinking Marketing for the AI Era
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The traditional marketing funnel no longer reflects how people discover brands. Buyers are turning to AI search engines, social media, podcasts, and trusted voices to research their options. So what does that mean for marketers?
In this episode of Found in AI, Cassie Clark welcomes Caitlin Milliken-Flohr from HubSpot to discuss Loop Marketing, a new framework designed around how buyers discover and engage with brands today.
Caitlin breaks down the four stages of Loop…
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