Positioning 101: Why Client Avatars Fail and Real Conversations Sell with Rachel Allen
In this episode of BizBlend, host Sana sits down with Rachel Allen, founder of Bolt from the Blue Copywriting, to break down one of the most overlooked yet crucial aspects of marketing—positioning. From starting her career in Hong Kong with just $200 and a Google search, Rachel built a 17-year copywriting career helping founders, coaches, and businesses stand out in crowded markets.
Together, Sana and Rachel unpack the myth of the client avatar, why most entrepreneurs unknowingly market to “imaginary friends,” and how positioning is the foundation for every successful go-to-market strategy…
The skinny
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