Latest / Banking Transformed with Jim Marous
How to Earn Attention in an Age of Distraction
"The banking industry spends billions competing for deposits, loans, and new accounts. But what if the real competition starts much earlier?
In this episode of Banking Insights, Jim Marous explores why attention has become one of the most valuable assets in banking and why many financial institutions are losing the battle without realizing it.
Using the FIFA World Cup as a lens, Jim examines how organizations earn attention, why visibility is not the same as relevance, and what banks and credit unions can learn from brands that consistently stay top of mind.
You'll discover:
• Why customer…
The skinny
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