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Latest / Leaders on Shopify with John Readman

Nobody gets fired for buying Shopify. But is it always the right choice...?

He’s been in e-commerce for 25 years. He’s 44. He grew a bathroom retailer from nothing to £78m, then jumped the fence to agency side because he wanted agencies to stop forgetting what it actually feels like to be the client.

Pete Robertshaw is Customer Solutions Director at Glass Atlas, the agency John Woodall quietly built by acquiring Space 48, Mean Bee, Brave the Skies, Bring Digital, This Is Digital and Summit Media. One of the biggest independents in the UK, and one of the few that will actively tell a prospect Shopify isn’t right for them.

John sits down with Pete to pull apart the…

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