Latest / The Founder's Journey with Fexingo: First-Time Entrepreneurs, Failures, and Lessons Learned
How a Founder Used a One-Person SDR Team to Close 80 Customers
Episode 29 of The Founder's Journey dives into the story of Jenna Ortega, a first-time B2B SaaS founder who couldn't afford a sales team—so she built a one-person SDR operation from her college dorm room. Using a $29 LinkedIn Sales Navigator hack, a 50-person target list, and a relentless follow-up cadence, she closed 80 customers in 12 months without a single outbound call. Lucas and Luna break down her exact sequence: the cold email template that got a 45% reply rate, the three-message rule, and how she turned 'not interested' replies into future opportunities. They also…
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