Latest / Wedding Pros who are ready to grow - with Becca Pountney / Is Bridebook still relevant in 2026? With Zoe Burke

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Is Bridebook still relevant in 2026? With Zoe Burke · Wedding Pros who are ready to grow - with Becca Pountney

• 0:00
  The
• 0:00
  route
• 0:00
  to
• 0:00
  planning
• 0:00
  a
• 0:00
  wedding
• 0:01
  is
• 0:01
  not
• 0:01
  linear.
• 0:01
  Right?
• 0:02
  The
• 0:02
  route
• 0:02
  to
• 0:02
  booking
• 0:03
  your
• 0:03
  vendors
• 0:03
  is
• 0:04
  not
• 0:04
  linear.
• 0:04
  And
• 0:04
  I've
• 0:05
  seen
• 0:05
  this.
• 0:05
  I've
• 0:05
  done
• 0:06
  this.
• 0:06
  I'm
• 0:06
  in
• 0:06
  my
• 0:06
  15th
• 0:07
  year
• 0:07
  now.
• 0:08
  I
• 0:08
  have
• 0:08
  seen
• 0:08
  it
• 0:08
  from
• 0:09
  when
• 0:09
  people
• 0:09
  would
• 0:09
  just
• 0:10
  go
• 0:10
  on
• 0:10
  a
• 0:10
  directory
• 0:10
  and
• 0:10
  bam,
• 0:11
  bam,
• 0:11
  bam,
• 0:11
  book
• 0:12
  everything.
• 0:12
  But
• 0:12
  things
• 0:12
  have
• 0:13
  changed.
• 1:08
  I'm
• 1:09
  Becca
• 1:09
  Poutney,
• 1:09
  wedding
• 1:10
  business
• 1:10
  marketing
• 1:10
  expert,
• 1:11
  speaker
• 1:11
  and
• 1:12
  blogger,
• 1:12
  and
• 1:12
  you're
• 1:12
  listening
• 1:13
  to
• 1:13
  the
• 1:13
  Wedding
• 1:13
  Pros
• 1:14
  who
• 1:14
  Are
• 1:14
  Ready
• 1:14
  to
• 1:14
  Grow
• 1:15
  podcast.
• 1:16
  I'm
• 1:16
  here
• 1:16
  to
• 1:17
  share
• 1:17
  with
• 1:17
  you
• 1:17
  actionable
• 1:18
  tips,
• 1:18
  strategies
• 1:19
  and
• 1:19
  real
• 1:19
  life
• 1:19
  examples
• 1:20
  to
• 1:20
  help
• 1:21
  you
• 1:21
  take
• 1:21
  your
• 1:21
  wedding
• 1:21
  business
• 1:22
  to
• 1:22
  the
• 1:22
  next
• 1:22
  level.
• 1:23
  If
• 1:23
  you
• 1:23
  are
• 1:24
  an
• 1:24
  ambitious
• 1:24
  wedding
• 1:25
  business
• 1:25
  owner
• 1:25
  that
• 1:25
  wants
• 1:26
  to
• 1:26
  take
• 1:26
  your
• 1:26
  passion
• 1:27
  and
• 1:27
  use
• 1:27
  it
• 1:27
  to
• 1:27
  build
• 1:28
  a
• 1:28
  profitable,
• 1:28
  sustainable
• 1:29
  business
• 1:30
  doing
• 1:30
  what
• 1:30
  you
• 1:30
  love,
• 1:30
  then
• 1:31
  you're
• 1:31
  in
• 1:31
  the
• 1:31
  right
• 1:31
  place.
• 1:32
  Let's
• 1:32
  get
• 1:33
  going
• 1:33
  with
• 1:33
  today's
• 1:33
  episode.
• 1:38
  Today
• 1:38
  I'm
• 1:38
  chatting
• 1:39
  with
• 1:39
  Zoe
• 1:39
  Burke,
• 1:40
  global
• 1:40
  head
• 1:40
  of
• 1:40
  brand
• 1:41
  content
• 1:41
  and
• 1:41
  social
• 1:42
  at
• 1:42
  Bridebook.
• 1:42
  Having
• 1:43
  worked
• 1:43
  in
• 1:43
  the
• 1:43
  industry
• 1:44
  for
• 1:44
  the
• 1:44
  last
• 1:44
  14
• 1:44
  years,
• 1:45
  she's
• 1:45
  become
• 1:45
  a
• 1:45
  leading
• 1:46
  voice,
• 1:46
  particularly
• 1:47
  in
• 1:47
  the
• 1:47
  digital
• 1:48
  space.
• 1:48
  She
• 1:49
  has
• 1:49
  a
• 1:49
  huge
• 1:49
  amount
• 1:50
  of
• 1:50
  knowledge
• 1:50
  and
• 1:50
  experience
• 1:51
  to
• 1:51
  share
• 1:51
  and
• 1:52
  I
• 1:52
  cannot
• 1:52
  wait
• 1:52
  to
• 1:52
  get
• 1:53
  to
• 1:53
  know
• 1:53
  her
• 1:53
  better
• 1:53
  myself.
• 1:54
  Zoe,
• 1:54
  welcome
• 1:55
  to
• 1:55
  the
• 1:55
  podcast.
• 1:56
  Thank
• 1:56
  you
• 1:56
  for
• 1:56
  having
• 1:56
  me.
• 1:57
  It's
• 1:57
  an
• 1:57
  absolute
• 1:58
  pleasure.
• 1:58
  I
• 1:58
  was
• 1:58
  just
• 1:59
  saying
• 1:59
  before
• 1:59
  we
• 2:00
  hit
• 2:00
  record
• 2:00
  that
• 2:00
  we've
• 2:01
  existed
• 2:01
  or
• 2:01
  coexisted
• 2:02
  in
• 2:02
  this
• 2:02
  industry
• 2:03
  for
• 2:03
  a
• 2:03
  long
• 2:04
  time
• 2:04
  and
• 2:04
  yet
• 2:05
  our
• 2:05
  paths
• 2:05
  have
• 2:05
  never
• 2:06
  really
• 2:06
  crossed.
• 2:06
  So
• 2:06
  I'm
• 2:07
  really
• 2:07
  excited
• 2:07
  to
• 2:08
  have
• 2:08
  this
• 2:08
  conversation
• 2:09
  to
• 2:09
  get
• 2:09
  to
• 2:09
  know
• 2:09
  you
• 2:10
  better
• 2:10
  and
• 2:10
  to
• 2:10
  find
• 2:10
  out
• 2:10
  more
• 2:11
  about
• 2:11
  your
• 2:11
  new
• 2:12
  role
• 2:12
  today.
• 2:12
  Yeah,
• 2:12
  I'm
• 2:13
  really
• 2:13
  excited
• 2:13
  to
• 2:13
  be
• 2:13
  here.
• 2:13
  I
• 2:13
  can't
• 2:14
  wait
• 2:14
  to
• 2:14
  get
• 2:14
  stuck
• 2:14
  in.
• 2:14
  It's
• 2:15
  going
• 2:15
  to
• 2:15
  be
• 2:15
  a
• 2:16
  good
• 2:16
  conversation.
• 2:16
  But
• 2:17
  before
• 2:17
  we
• 2:17
  get
• 2:17
  into
• 2:17
  the
• 2:18
  now,
• 2:18
  I
• 2:18
  love
• 2:19
  to
• 2:19
  go
• 2:19
  back
• 2:20
  and
• 2:20
  I
• 2:20
  always
• 2:20
  ask
• 2:21
  people,
• 2:21
  what
• 2:21
  was
• 2:21
  the
• 2:22
  first
• 2:22
  thing
• 2:22
  that
• 2:22
  you
• 2:23
  did
• 2:23
  that
• 2:23
  landed
• 2:24
  you
• 2:24
  in
• 2:24
  this
• 2:24
  wild
• 2:25
  world
• 2:25
  of
• 2:26
  weddings?
• 2:26
  Way
• 2:26
  back.
• 2:27
  Gosh.
• 2:27
  Okay,
• 2:27
  this
• 2:28
  is
• 2:28
  big
• 2:28
  question.
• 2:28
  So
• 2:29
  I
• 2:29
  was
• 2:29
  at
• 2:29
  University
• 2:30
  from
• 2:30
  2009
• 2:31
  to
• 2:31
  2012,
• 2:32
  and
• 2:33
  most
• 2:34
  people
• 2:34
  who
• 2:34
  were
• 2:35
  around
• 2:35
  in
• 2:35
  that
• 2:35
  time
• 2:35
  will
• 2:36
  know
• 2:36
  it
• 2:36
  was
• 2:36
  a
• 2:36
  big
• 2:37
  global
• 2:37
  credit
• 2:38
  crunch,
• 2:39
  big
• 2:40
  dire
• 2:41
  financial
• 2:41
  news
• 2:41
  worldwide.
• 2:42
  And
• 2:42
  I
• 2:43
  was
• 2:43
  doing
• 2:43
  a
• 2:43
  journalism
• 2:43
  degree
• 2:44
  and
• 2:44
  all
• 2:44
  of
• 2:44
  our
• 2:44
  journalism
• 2:45
  lecturers
• 2:46
  would
• 2:46
  tell
• 2:46
  us,
• 2:47
  you'll
• 2:47
  be
• 2:47
  lucky
• 2:47
  to
• 2:48
  get
• 2:48
  a
• 2:48
  job.
• 2:48
  To
• 2:48
  be
• 2:49
  honest,
• 2:49
  only
• 2:49
  a
• 2:49
  few
• 2:50
  of
• 2:50
  you
• 2:50
  are
• 2:50
  going
• 2:50
  to
• 2:50
  get
• 2:50
  a
• 2:50
  job
• 2:51
  in
• 2:51
  this
• 2:51
  industry.
• 2:52
  To
• 2:52
  be
• 2:52
  honest,
• 2:52
  you're
• 2:53
  going
• 2:53
  to
• 2:53
  have
• 2:53
  to
• 2:53
  really
• 2:53
  want
• 2:53
  it.
• 2:54
  And
• 2:54
  I
• 2:54
  did
• 2:54
  really
• 2:54
  want
• 2:54
  it.
• 2:54
  I
• 2:55
  did
• 2:55
  a
• 2:55
  lot
• 2:55
  of
• 2:55
  internships,
• 2:56
  I
• 2:56
  did
• 2:56
  a
• 2:56
  lot
• 2:56
  of
• 2:56
  work
• 2:56
  experience.
• 2:57
  I
• 2:57
  worked
• 2:57
  really
• 2:58
  hard.
• 2:58
  When
• 2:58
  I
• 2:58
  left
• 2:59
  university,
• 2:59
  I
• 2:59
  applied,
• 3:00
  applied
• 3:00
  for
• 3:00
  87
• 3:00
  jobs.
• 3:01
  I've
• 3:01
  still
• 3:01
  got
• 3:01
  the
• 3:01
  notebook
• 3:02
  in
• 3:02
  my
• 3:02
  desk
• 3:02
  drawer
• 3:03
  where
• 3:03
  I
• 3:03
  would
• 3:03
  write
• 3:03
  down
• 3:03
  by
• 3:03
  hand.
• 3:04
  Every
• 3:04
  job
• 3:04
  I
• 3:05
  applied
• 3:05
  for,
• 3:05
  whether
• 3:05
  I
• 3:05
  heard
• 3:06
  back
• 3:06
  from
• 3:06
  them,
• 3:06
  interview
• 3:07
  what
• 3:07
  I
• 3:07
  needed
• 3:07
  to
• 3:07
  do,
• 3:08
  etc.
• 3:08
  One
• 3:08
  of
• 3:08
  those
• 3:09
  jobs
• 3:09
  was
• 3:09
  an
• 3:09
  internship
• 3:10
  at
• 3:10
  a
• 3:10
  company
• 3:10
  called
• 3:10
  Hitch.
• 3:11
  It
• 3:11
  was
• 3:11
  a
• 3:11
  year
• 3:12
  long
• 3:12
  internship.
• 3:12
  I
• 3:13
  think
• 3:13
  the
• 3:13
  salary
• 3:14
  was
• 3:14
  12
• 3:14
  grand.
• 3:15
  And
• 3:16
  it
• 3:16
  sounds
• 3:16
  like
• 3:16
  it's
• 3:17
  1912,
• 3:17
  doesn't
• 3:17
  it?
• 3:17
  Not
• 3:18
  2012.
• 3:19
  And
• 3:19
  I
• 3:19
  got
• 3:19
  an
• 3:20
  interview
• 3:20
  there
• 3:20
  and
• 3:20
  I
• 3:21
  got
• 3:21
  the
• 3:21
  job.
• 3:21
  And
• 3:21
  I
• 3:21
  actually,
• 3:22
  out
• 3:22
  of
• 3:22
  those
• 3:22
  87
• 3:23
  applications,
• 3:24
  had
• 3:24
  two
• 3:25
  interviews,
• 3:25
  one
• 3:26
  for
• 3:26
  Southampton
• 3:26
  Airport
• 3:27
  and
• 3:27
  one
• 3:27
  for
• 3:28
  Hitch.
• 3:28
  So
• 3:28
  I
• 3:28
  could
• 3:28
  have
• 3:28
  been
• 3:29
  an
• 3:29
  airport
• 3:29
  expert
• 3:30
  if
• 3:30
  things
• 3:30
  had
• 3:31
  gone
• 3:31
  differently.
• 3:32
  Wow.
• 3:33
  And
• 3:33
  what
• 3:33
  a
• 3:33
  lesson
• 3:34
  in
• 3:34
  going
• 3:35
  for
• 3:35
  what
• 3:35
  you
• 3:35
  want.
• 3:35
  87
• 3:36
  jobs
• 3:37
  is
• 3:37
  insane.
• 3:37
  I
• 3:37
  mean,
• 3:37
  my
• 3:37
  background's
• 3:38
  also
• 3:38
  media.
• 3:38
  I
• 3:39
  did
• 3:39
  a
• 3:39
  television
• 3:39
  degree
• 3:40
  and
• 3:40
  so
• 3:40
  my
• 3:40
  lecturers
• 3:41
  told
• 3:41
  me
• 3:41
  the
• 3:41
  same
• 3:41
  thing.
• 3:41
  If
• 3:42
  you
• 3:42
  want
• 3:42
  it,
• 3:42
  you've
• 3:42
  really
• 3:43
  got
• 3:43
  to
• 3:43
  want
• 3:43
  it,
• 3:43
  otherwise
• 3:44
  you're
• 3:44
  not
• 3:44
  going
• 3:44
  to
• 3:44
  get
• 3:44
  the
• 3:44
  job.
• 3:45
  And
• 3:45
  it
• 3:45
  was
• 3:45
  the
• 3:45
  people
• 3:46
  that
• 3:46
  went
• 3:46
  after
• 3:46
  it
• 3:47
  and
• 3:47
  tried
• 3:47
  absolutely
• 3:48
  everything,
• 3:48
  which
• 3:49
  it
• 3:49
  sounds
• 3:49
  like
• 3:49
  you
• 3:49
  did,
• 3:50
  who
• 3:50
  found
• 3:50
  success.
• 3:51
  And
• 3:51
  we're
• 3:51
  glad
• 3:52
  that
• 3:52
  you
• 3:52
  landed
• 3:52
  in
• 3:53
  the
• 3:53
  wedding
• 3:53
  industry
• 3:53
  and
• 3:54
  not
• 3:54
  in
• 3:54
  aviation,
• 3:55
  selling
• 3:55
  holidays
• 3:56
  or
• 3:56
  airport
• 3:57
  marketing.
• 3:57
  It's
• 3:58
  a
• 3:58
  bit
• 3:58
  of
• 3:58
  a
• 3:58
  different
• 3:58
  journey.
• 3:59
  So
• 3:59
  you
• 4:00
  started
• 4:00
  at
• 4:00
  Hitched
• 4:01
  as
• 4:01
  an
• 4:01
  intern.
• 4:02
  So
• 4:03
  now
• 4:03
  walk
• 4:03
  me
• 4:04
  briefly
• 4:04
  through
• 4:04
  how
• 4:05
  you've
• 4:05
  gone
• 4:05
  from
• 4:05
  an
• 4:05
  intern
• 4:06
  at
• 4:06
  Hitched
• 4:06
  and
• 4:06
  then
• 4:07
  all
• 4:07
  these
• 4:07
  later
• 4:07
  to
• 4:08
  this
• 4:08
  fancy
• 4:08
  job
• 4:08
  title
• 4:09
  at
• 4:09
  Bride
• 4:09
  book
• 4:09
  that
• 4:09
  I
• 4:09
  mentioned
• 4:10
  at
• 4:10
  the
• 4:10
  start.
• 4:10
  Well,
• 4:11
  yeah,
• 4:11
  so
• 4:11
  I
• 4:12
  took
• 4:12
  the
• 4:12
  job.
• 4:13
  I
• 4:13
  was
• 4:13
  a
• 4:13
  little,
• 4:14
  not
• 4:14
  like
• 4:14
  disappointed,
• 4:15
  that's
• 4:15
  the
• 4:15
  wrong
• 4:15
  word.
• 4:16
  But
• 4:16
  I
• 4:16
  was
• 4:16
  underwhelmed.
• 4:17
  It
• 4:17
  was
• 4:17
  an
• 4:17
  industrial
• 4:18
  estate
• 4:18
  in
• 4:18
  Camberley
• 4:19
  in
• 4:19
  Surrey.
• 4:19
  It
• 4:19
  was
• 4:19
  a
• 4:20
  tiny
• 4:20
  little
• 4:20
  office,
• 4:21
  about
• 4:21
  12
• 4:21
  people
• 4:22
  work
• 4:22
  there.
• 4:23
  Everyone
• 4:24
  was
• 4:24
  a
• 4:24
  little
• 4:24
  bit
• 4:24
  older
• 4:24
  than
• 4:25
  me,
• 4:25
  so
• 4:25
  they
• 4:25
  all
• 4:26
  would
• 4:26
  go
• 4:26
  home
• 4:26
  at
• 4:26
  the
• 4:26
  end
• 4:26
  of
• 4:27
  the
• 4:27
  day
• 4:27
  to
• 4:27
  their
• 4:27
  husbands,
• 4:28
  wives,
• 4:28
  kids.
• 4:29
  I
• 4:30
  had
• 4:30
  none
• 4:30
  of
• 4:30
  that
• 4:30
  was
• 4:30
  21.
• 4:31
  And
• 4:31
  it
• 4:31
  was.
• 4:31
  I
• 4:32
  just
• 4:32
  thought,
• 4:32
  oh,
• 4:33
  this
• 4:33
  isn't.
• 4:33
  I'll
• 4:33
  do
• 4:33
  it
• 4:34
  for
• 4:34
  a
• 4:34
  year
• 4:34
  and
• 4:34
  then
• 4:35
  I'll,
• 4:35
  you
• 4:35
  know,
• 4:35
  move
• 4:35
  on
• 4:36
  to
• 4:36
  something
• 4:36
  else.
• 4:36
  But
• 4:36
  the
• 4:36
  longer
• 4:37
  I
• 4:37
  spent
• 4:37
  there,
• 4:37
  the
• 4:37
  more
• 4:37
  I
• 4:37
  got
• 4:38
  to
• 4:38
  know
• 4:38
  people.
• 4:38
  I
• 4:39
  really
• 4:39
  started
• 4:39
  to
• 4:39
  get
• 4:39
  on
• 4:40
  with
• 4:40
  them.
• 4:41
  I
• 4:41
  really
• 4:41
  enjoyed
• 4:41
  it.
• 4:42
  I
• 4:42
  worked
• 4:42
  really
• 4:42
  hard.
• 4:43
  I
• 4:43
  built
• 4:43
  out
• 4:43
  relationships
• 4:44
  with
• 4:44
  the
• 4:44
  people
• 4:44
  who
• 4:45
  founded
• 4:45
  the
• 4:45
  business,
• 4:45
  Dean
• 4:46
  and
• 4:46
  Darren,
• 4:46
  and
• 4:47
  kind
• 4:47
  of
• 4:47
  proved
• 4:47
  my
• 4:47
  worth
• 4:48
  and
• 4:48
  they
• 4:48
  kept
• 4:49
  me
• 4:49
  on.
• 4:49
  And
• 4:50
  I
• 4:50
  remember
• 4:50
  thinking,
• 4:51
  okay,
• 4:51
  I'll
• 4:51
  stay
• 4:51
  a
• 4:51
  bit
• 4:51
  longer
• 4:52
  and
• 4:52
  then
• 4:52
  I'll
• 4:52
  go
• 4:52
  to
• 4:53
  Cosmo
• 4:53
  or
• 4:53
  Stylist
• 4:54
  or
• 4:54
  whatever,
• 4:54
  but
• 4:54
  I'll
• 4:55
  stay
• 4:55
  just
• 4:55
  a
• 4:55
  bit
• 4:55
  longer.
• 4:56
  And
• 4:57
  then
• 4:57
  the
• 4:57
  further
• 4:57
  I
• 4:58
  got
• 4:58
  into
• 4:58
  it,
• 4:58
  the
• 4:58
  more
• 4:58
  I
• 4:59
  would
• 4:59
  look
• 4:59
  at
• 4:59
  what
• 4:59
  the
• 4:59
  editor
• 4:59
  at
• 5:00
  the
• 5:00
  time
• 5:00
  was
• 5:00
  doing
• 5:00
  and
• 5:00
  think
• 5:01
  I
• 5:01
  would
• 5:01
  do
• 5:01
  that
• 5:01
  differently
• 5:02
  or
• 5:02
  if
• 5:03
  I
• 5:03
  got
• 5:03
  to
• 5:03
  be
• 5:03
  editor,
• 5:03
  I'd
• 5:04
  do
• 5:04
  it
• 5:04
  like
• 5:04
  this.
• 5:05
  And
• 5:05
  over
• 5:06
  time
• 5:06
  realized
• 5:07
  I
• 5:07
  wasn't
• 5:07
  ever
• 5:07
  going
• 5:08
  to
• 5:08
  go
• 5:08
  anywhere
• 5:08
  else.
• 5:08
  I
• 5:08
  loved
• 5:09
  it
• 5:09
  where
• 5:09
  I
• 5:09
  was,
• 5:09
  so
• 5:09
  I
• 5:10
  stayed
• 5:10
  with
• 5:10
  Hitch
• 5:11
  for
• 5:11
  five
• 5:11
  years.
• 5:12
  Then
• 5:12
  I
• 5:12
  went
• 5:12
  over
• 5:13
  to
• 5:13
  Ocean
• 5:13
  Media,
• 5:13
  who
• 5:13
  do
• 5:14
  national
• 5:14
  wedding
• 5:14
  show,
• 5:15
  Bridal
• 5:15
  buyer.
• 5:15
  Part
• 5:16
  of
• 5:16
  my
• 5:16
  job
• 5:16
  there
• 5:16
  was
• 5:16
  to
• 5:17
  relaunch
• 5:17
  Confetti,
• 5:18
  which
• 5:18
  was
• 5:18
  really
• 5:19
  exciting.
• 5:20
  And
• 5:21
  we
• 5:21
  launched
• 5:21
  the
• 5:21
  print
• 5:22
  magazine
• 5:22
  too,
• 5:23
  which
• 5:23
  was
• 5:23
  really
• 5:23
  fun.
• 5:24
  And
• 5:24
  then
• 5:25
  I
• 5:25
  went
• 5:25
  back
• 5:25
  to
• 5:26
  Hitch
• 5:26
  again
• 5:26
  for
• 5:26
  another
• 5:27
  five
• 5:27
  years,
• 5:27
  this
• 5:27
  time
• 5:28
  as
• 5:28
  editor,
• 5:29
  and
• 5:30
  then
• 5:30
  I
• 5:30
  ended
• 5:30
  up
• 5:30
  here
• 5:30
  at
• 5:30
  Bride
• 5:31
  Book.
• 5:31
  So,
• 5:31
  yeah,
• 5:32
  I've
• 5:32
  kind
• 5:32
  of
• 5:32
  jumped
• 5:32
  around
• 5:33
  a
• 5:33
  little
• 5:33
  bit.
• 5:33
  Yeah,
• 5:34
  you've
• 5:34
  been
• 5:34
  all
• 5:34
  over
• 5:35
  the
• 5:35
  place
• 5:35
  and
• 5:35
  I
• 5:35
  love
• 5:36
  that
• 5:36
  because
• 5:36
  this
• 5:36
  wedding
• 5:36
  industry,
• 5:37
  it
• 5:37
  gets
• 5:37
  you.
• 5:37
  You
• 5:37
  say,
• 5:38
  yeah,
• 5:38
  I'm
• 5:38
  just
• 5:38
  going
• 5:38
  to
• 5:38
  do
• 5:38
  it
• 5:39
  for
• 5:39
  a
• 5:39
  year.
• 5:39
  And
• 5:40
  then
• 5:40
  here
• 5:40
  you
• 5:40
  are
• 5:41
  all
• 5:41
  of
• 5:41
  these
• 5:41
  years
• 5:41
  later,
• 5:42
  still
• 5:42
  loving
• 5:43
  the
• 5:43
  wedding
• 5:43
  industry
• 5:43
  and
• 5:44
  having
• 5:44
  worked
• 5:44
  for
• 5:44
  all
• 5:44
  these
• 5:44
  different
• 5:45
  groups.
• 5:45
  And
• 5:45
  the
• 5:45
  thing
• 5:45
  is,
• 5:46
  people
• 5:46
  don't
• 5:46
  often
• 5:47
  know
• 5:48
  at
• 5:48
  that
• 5:48
  level.
• 5:49
  Groups
• 5:49
  merge,
• 5:50
  groups
• 5:50
  change.
• 5:51
  So
• 5:51
  Ocean
• 5:51
  Media
• 5:52
  don't
• 5:52
  even
• 5:52
  run
• 5:52
  the
• 5:52
  national
• 5:53
  wedding
• 5:53
  show
• 5:53
  anymore.
• 5:54
  They
• 5:54
  don't.
• 5:55
  It
• 5:55
  all
• 5:55
  change.
• 5:56
  But
• 5:56
  you've
• 5:56
  seen
• 5:56
  it
• 5:57
  all
• 5:57
  and
• 5:57
  Confetti's
• 5:58
  been
• 5:58
  bought
• 5:58
  out.
• 5:58
  You
• 5:58
  know,
• 5:58
  there's
• 5:59
  all
• 5:59
  these
• 5:59
  different
• 5:59
  things
• 6:00
  that
• 6:00
  have
• 6:01
  gone
• 6:01
  on
• 6:01
  in
• 6:01
  the
• 6:01
  industry,
• 6:02
  but
• 6:02
  you've
• 6:03
  kind
• 6:03
  of
• 6:03
  been
• 6:03
  a
• 6:03
  part
• 6:03
  of
• 6:04
  all
• 6:04
  of
• 6:04
  those
• 6:04
  different
• 6:04
  areas.
• 6:05
  You
• 6:05
  have
• 6:05
  a
• 6:05
  big
• 6:05
  understanding.
• 6:06
  And
• 6:06
  here
• 6:07
  you
• 6:07
  are
• 6:07
  in
• 6:07
  2026
• 6:08
  at
• 6:09
  Bride
• 6:09
  Book.
• 6:09
  So
• 6:09
  just
• 6:10
  talk
• 6:10
  me
• 6:10
  through
• 6:11
  what
• 6:11
  your
• 6:11
  role
• 6:11
  is
• 6:12
  now
• 6:12
  in
• 6:12
  Bride
• 6:12
  Book.
• 6:13
  Yes,
• 6:13
  it's
• 6:13
  a
• 6:13
  big
• 6:13
  signing
• 6:14
  role,
• 6:14
  Global
• 6:15
  head
• 6:15
  of
• 6:15
  brand,
• 6:16
  content
• 6:16
  and
• 6:17
  social.
• 6:17
  So
• 6:17
  I'm
• 6:18
  looking
• 6:18
  after
• 6:19
  a
• 6:19
  lot.
• 6:21
  I'm
• 6:21
  really
• 6:21
  excited
• 6:22
  to
• 6:22
  be
• 6:22
  doing
• 6:22
  it
• 6:22
  because
• 6:22
  it's
• 6:23
  something
• 6:23
  I'm
• 6:23
  really
• 6:23
  passionate
• 6:23
  about.
• 6:24
  How
• 6:24
  a
• 6:24
  brand
• 6:24
  is
• 6:24
  perceived,
• 6:25
  where
• 6:25
  it
• 6:26
  shows
• 6:26
  up,
• 6:26
  what
• 6:26
  it
• 6:27
  stands
• 6:27
  for.
• 6:27
  Those
• 6:28
  things
• 6:28
  are
• 6:28
  all
• 6:28
  really
• 6:28
  important
• 6:28
  to
• 6:29
  me.
• 6:30
  Content
• 6:30
  is
• 6:31
  my
• 6:31
  background
• 6:32
  and
• 6:32
  my
• 6:32
  passion.
• 6:34
  I've
• 6:34
  done
• 6:34
  a
• 6:34
  lot
• 6:35
  of
• 6:35
  PR
• 6:35
  work
• 6:35
  in
• 6:36
  the
• 6:36
  last
• 6:36
  sort
• 6:36
  of
• 6:36
  five
• 6:37
  years,
• 6:37
  so
• 6:37
  I'm
• 6:38
  bringing
• 6:38
  that
• 6:38
  experience
• 6:38
  over
• 6:39
  to
• 6:39
  Bridebook
• 6:40
  and
• 6:40
  we
• 6:40
  are
• 6:40
  looking
• 6:40
  at
• 6:41
  how
• 6:41
  we
• 6:41
  kind
• 6:41
  of
• 6:41
  level
• 6:42
  up
• 6:42
  the
• 6:42
  brand,
• 6:42
  get
• 6:42
  it
• 6:43
  in
• 6:43
  even
• 6:43
  more
• 6:43
  places,
• 6:44
  help
• 6:44
  even
• 6:45
  more
• 6:45
  couples
• 6:45
  get
• 6:45
  married.
• 6:46
  Because
• 6:46
  Bright
• 6:46
  book
• 6:47
  is
• 6:47
  celebrating
• 6:47
  10
• 6:47
  years
• 6:48
  this
• 6:48
  year,
• 6:49
  which
• 6:49
  is
• 6:50
  really
• 6:50
  exciting.
• 6:50
  So
• 6:50
  I'm
• 6:51
  very,
• 6:51
  very
• 6:51
  thrilled
• 6:52
  to
• 6:52
  be
• 6:52
  part
• 6:52
  of
• 6:52
  the
• 6:52
  team
• 6:53
  for
• 6:53
  such
• 6:53
  a
• 6:53
  big
• 6:54
  milestone
• 6:54
  anniversary.
• 6:55
  That's
• 6:55
  exciting.
• 6:55
  You
• 6:56
  having
• 6:56
  a
• 6:56
  big
• 6:56
  party
• 6:56
  or
• 6:57
  anything.
• 6:57
  To
• 6:57
  celebrate,
• 6:58
  pushing
• 6:58
  hard
• 6:59
  for.
• 6:59
  I
• 7:00
  am
• 7:00
  pushing
• 7:00
  hard.
• 7:00
  All
• 7:01
  right,
• 7:01
  well,
• 7:01
  let
• 7:01
  me
• 7:01
  know,
• 7:02
  because
• 7:02
  I
• 7:02
  also
• 7:02
  remember
• 7:03
  when
• 7:03
  Bride
• 7:04
  book
• 7:04
  launched
• 7:05
  10
• 7:05
  years
• 7:05
  ago,
• 7:05
  because
• 7:06
  it
• 7:06
  was
• 7:06
  10
• 7:06
  years
• 7:06
  ago
• 7:06
  that
• 7:07
  I
• 7:07
  launched
• 7:07
  the
• 7:08
  consultancy
• 7:08
  part
• 7:08
  of
• 7:08
  my
• 7:09
  business.
• 7:09
  And
• 7:10
  I've
• 7:10
  seen
• 7:10
  BrideBook
• 7:11
  from
• 7:11
  day
• 7:11
  one
• 7:12
  grow
• 7:13
  into
• 7:13
  what
• 7:13
  it
• 7:14
  is
• 7:14
  now.
• 7:14
  But
• 7:14
  if
• 7:14
  people
• 7:15
  listening
• 7:15
  don't
• 7:16
  know,
• 7:16
  maybe
• 7:16
  they're
• 7:16
  from
• 7:16
  outside
• 7:17
  the
• 7:17
  UK
• 7:17
  or
• 7:17
  they
• 7:18
  just
• 7:18
  haven't
• 7:18
  really
• 7:18
  heard
• 7:19
  about
• 7:19
  what
• 7:19
  Bride
• 7:19
  Book
• 7:19
  is
• 7:20
  from
• 7:20
  a
• 7:20
  business
• 7:21
  perspective
• 7:21
  for
• 7:22
  a
• 7:22
  supplier.
• 7:22
  What
• 7:23
  is
• 7:23
  Bride
• 7:23
  Book?
• 7:23
  How
• 7:24
  can
• 7:24
  it
• 7:24
  help
• 7:24
  them?
• 7:24
  So
• 7:25
  Bride
• 7:25
  Book's
• 7:25
  really
• 7:25
  unique
• 7:26
  because
• 7:26
  it
• 7:26
  was
• 7:26
  started
• 7:27
  by
• 7:27
  somebody
• 7:27
  who
• 7:28
  runs
• 7:28
  a
• 7:28
  wedding
• 7:29
  business,
• 7:29
  whereas,
• 7:30
  you
• 7:30
  know,
• 7:30
  Hitch
• 7:30
  was
• 7:30
  started
• 7:31
  by
• 7:31
  someone
• 7:31
  who
• 7:31
  got
• 7:31
  married.
• 7:31
  Married
• 7:32
  and
• 7:32
  actually,
• 7:33
  funny
• 7:33
  fact,
• 7:33
  started
• 7:34
  by
• 7:34
  somebody
• 7:34
  who
• 7:34
  realized
• 7:35
  there
• 7:35
  was
• 7:35
  no
• 7:35
  space
• 7:35
  for
• 7:36
  people
• 7:36
  to
• 7:36
  upload
• 7:36
  their
• 7:36
  speeches.
• 7:37
  That's
• 7:37
  how
• 7:38
  Hitch
• 7:38
  started.
• 7:39
  Bride
• 7:40
  Book
• 7:40
  was
• 7:40
  started
• 7:40
  because
• 7:40
  Hamish,
• 7:41
  the
• 7:41
  founder,
• 7:41
  he
• 7:42
  and
• 7:42
  heads
• 7:42
  the
• 7:42
  house,
• 7:43
  which
• 7:43
  is
• 7:43
  a
• 7:43
  very
• 7:43
  well
• 7:44
  known
• 7:44
  wedding
• 7:44
  venue,
• 7:45
  realized
• 7:45
  that
• 7:45
  he
• 7:45
  wasn't
• 7:45
  getting
• 7:46
  what
• 7:46
  he
• 7:46
  wanted
• 7:46
  from
• 7:47
  other
• 7:47
  wedding
• 7:47
  directory
• 7:48
  platforms
• 7:50
  and
• 7:50
  that
• 7:50
  as
• 7:50
  a
• 7:51
  business,
• 7:51
  he
• 7:52
  could
• 7:52
  see
• 7:52
  a
• 7:52
  real
• 7:52
  gap
• 7:53
  in
• 7:53
  the
• 7:53
  market
• 7:53
  for,
• 7:54
  you
• 7:54
  know,
• 7:54
  he
• 7:55
  knew
• 7:55
  exactly
• 7:55
  what
• 7:55
  a
• 7:55
  venue
• 7:56
  wanted
• 7:56
  to
• 7:56
  see
• 7:56
  when
• 7:57
  they
• 7:57
  logged
• 7:57
  into
• 7:57
  these
• 7:58
  platforms.
• 7:58
  So
• 7:58
  he
• 7:59
  set
• 7:59
  up
• 7:59
  his
• 7:59
  own
• 8:00
  app,
• 8:00
  Bride
• 8:00
  Book,
• 8:01
  to
• 8:01
  help
• 8:02
  businesses.
• 8:02
  And
• 8:03
  I
• 8:03
  think
• 8:03
  that's
• 8:03
  still
• 8:04
  very
• 8:04
  much
• 8:04
  the
• 8:04
  heart
• 8:05
  of
• 8:05
  what
• 8:05
  Bride
• 8:05
  Book
• 8:05
  does.
• 8:06
  It
• 8:06
  is
• 8:07
  about
• 8:08
  the
• 8:08
  businesses.
• 8:09
  Obviously
• 8:09
  we
• 8:10
  love
• 8:10
  the
• 8:10
  couples
• 8:10
  too,
• 8:11
  but,
• 8:11
  you
• 8:11
  know,
• 8:11
  the
• 8:11
  couples
• 8:12
  come
• 8:12
  and
• 8:12
  go,
• 8:13
  the
• 8:13
  businesses
• 8:14
  stay
• 8:14
  with
• 8:14
  you.
• 8:14
  So
• 8:15
  they
• 8:15
  are
• 8:15
  our
• 8:15
  priority
• 8:16
  at
• 8:16
  Bright
• 8:16
  Book
• 8:16
  and
• 8:17
  we
• 8:17
  try
• 8:17
  and
• 8:17
  make
• 8:17
  sure
• 8:17
  that
• 8:17
  everything
• 8:18
  is
• 8:18
  really
• 8:18
  intuitive
• 8:19
  for
• 8:19
  businesses.
• 8:20
  You've
• 8:20
  got
• 8:20
  so
• 8:21
  much
• 8:21
  information.
• 8:21
  It's
• 8:22
  really
• 8:22
  a
• 8:23
  tool
• 8:23
  to
• 8:23
  help
• 8:23
  you
• 8:24
  with
• 8:24
  your
• 8:24
  marketing
• 8:25
  rather
• 8:26
  than
• 8:26
  just
• 8:26
  a
• 8:26
  place
• 8:26
  to
• 8:27
  list
• 8:27
  your
• 8:27
  business.
• 8:28
  And
• 8:28
  it's
• 8:28
  a
• 8:29
  really
• 8:29
  popular
• 8:29
  app.
• 8:29
  It's
• 8:29
  the
• 8:30
  UK's
• 8:30
  number
• 8:30
  one
• 8:31
  wedding
• 8:31
  planning
• 8:31
  app.
• 8:31
  It's
• 8:32
  been
• 8:32
  rated
• 8:32
  number
• 8:32
  one
• 8:33
  by
• 8:33
  the
• 8:33
  app
• 8:33
  Store.
• 8:34
  It's
• 8:34
  got
• 8:34
  a
• 8:35
  lot
• 8:35
  of
• 8:35
  great
• 8:35
  testimonials
• 8:36
  too.
• 8:36
  Amazing.
• 8:37
  So
• 8:37
  do
• 8:37
  you
• 8:37
  think
• 8:38
  then
• 8:38
  in
• 8:38
  2026,
• 8:39
  because
• 8:39
  I've
• 8:40
  been
• 8:40
  talking
• 8:40
  a
• 8:40
  lot
• 8:40
  about
• 8:40
  the
• 8:41
  marketing
• 8:41
  landscape,
• 8:41
  how
• 8:42
  things
• 8:42
  are
• 8:42
  shifting.
• 8:43
  We've
• 8:43
  seen
• 8:43
  all
• 8:43
  this
• 8:43
  technological
• 8:44
  change.
• 8:45
  Are
• 8:46
  directories
• 8:46
  still
• 8:47
  relevant
• 8:47
  right
• 8:48
  now
• 8:48
  for
• 8:49
  the
• 8:49
  small
• 8:49
  wedding
• 8:50
  business
• 8:50
  owners,
• 8:50
  the
• 8:50
  photographers,
• 8:51
  the
• 8:51
  florists,
• 8:52
  or
• 8:52
  even
• 8:52
  the
• 8:52
  venues?
• 8:53
  Yes,
• 8:53
  I
• 8:53
  absolutely
• 8:54
  think
• 8:54
  so.
• 8:54
  Because
• 8:55
  the
• 8:55
  route
• 8:55
  to
• 8:55
  planning
• 8:56
  a
• 8:56
  wedding
• 8:56
  is
• 8:56
  not
• 8:56
  linear,
• 8:57
  right?
• 8:57
  The
• 8:57
  route
• 8:57
  to
• 8:57
  booking
• 8:58
  your
• 8:58
  vendors
• 8:59
  is
• 8:59
  not
• 8:59
  linear.
• 8:59
  And
• 9:00
  I've
• 9:00
  seen
• 9:00
  this,
• 9:00
  I've
• 9:01
  done
• 9:01
  this,
• 9:01
  I'm
• 9:01
  in
• 9:01
  my
• 9:01
  50s,
• 9:02
  15th
• 9:02
  year
• 9:02
  now.
• 9:03
  I
• 9:03
  have
• 9:03
  seen
• 9:03
  it
• 9:04
  from
• 9:04
  when
• 9:04
  people
• 9:04
  would
• 9:05
  just
• 9:05
  go
• 9:05
  on
• 9:05
  a
• 9:05
  directory
• 9:06
  and
• 9:06
  bam,
• 9:06
  bam,
• 9:06
  bam,
• 9:06
  book
• 9:07
  everything.
• 9:07
  But
• 9:07
  things
• 9:08
  have
• 9:08
  changed.
• 9:08
  You
• 9:08
  know,
• 9:08
  social
• 9:09
  media
• 9:09
  has
• 9:09
  come
• 9:09
  a
• 9:09
  long
• 9:10
  way.
• 9:10
  You
• 9:11
  start
• 9:11
  looking
• 9:11
  at
• 9:11
  one
• 9:11
  type
• 9:12
  of
• 9:12
  thing,
• 9:13
  you
• 9:13
  know,
• 9:13
  maybe
• 9:13
  like
• 9:13
  you
• 9:14
  like
• 9:14
  a
• 9:14
  rustic
• 9:14
  post,
• 9:15
  suddenly
• 9:15
  all
• 9:15
  you
• 9:15
  get
• 9:15
  is
• 9:16
  rustic
• 9:16
  post.
• 9:16
  You.
• 9:17
  Your
• 9:18
  businesses
• 9:19
  are
• 9:19
  much
• 9:19
  more
• 9:19
  savvy
• 9:19
  with
• 9:20
  how
• 9:20
  they
• 9:20
  promote
• 9:20
  themselves
• 9:21
  on
• 9:21
  SEO
• 9:21
  and
• 9:21
  social.
• 9:22
  And
• 9:23
  for
• 9:23
  the
• 9:23
  average
• 9:23
  couple,
• 9:23
  they're
• 9:24
  just
• 9:24
  overwhelmed.
• 9:25
  There's
• 9:25
  so
• 9:25
  much
• 9:26
  out
• 9:26
  there.
• 9:26
  But
• 9:26
  I
• 9:27
  think
• 9:27
  directories
• 9:27
  still
• 9:27
  play
• 9:28
  such
• 9:28
  a
• 9:28
  key
• 9:28
  Part
• 9:29
  because
• 9:29
  in
• 9:29
  this
• 9:30
  age
• 9:30
  where
• 9:30
  you
• 9:31
  can
• 9:31
  get
• 9:31
  everything
• 9:31
  and
• 9:32
  anything
• 9:32
  instantly
• 9:33
  and
• 9:33
  there's
• 9:33
  so
• 9:33
  much
• 9:33
  choice,
• 9:34
  what
• 9:34
  couples
• 9:34
  are
• 9:35
  really
• 9:35
  looking
• 9:35
  for
• 9:35
  is
• 9:35
  verification.
• 9:36
  Does
• 9:37
  this
• 9:37
  vendor
• 9:38
  match
• 9:38
  up
• 9:38
  across
• 9:38
  all
• 9:39
  these
• 9:39
  platforms?
• 9:39
  Can
• 9:40
  I
• 9:40
  see
• 9:40
  reviews
• 9:41
  compiled
• 9:42
  in
• 9:42
  one
• 9:42
  place
• 9:42
  that
• 9:43
  aren't
• 9:43
  just,
• 9:43
  you
• 9:44
  know,
• 9:44
  the
• 9:44
  ones
• 9:44
  they've
• 9:45
  chosen
• 9:45
  for
• 9:45
  their
• 9:45
  website?
• 9:46
  So
• 9:46
  I
• 9:46
  think
• 9:46
  it's
• 9:47
  so
• 9:47
  important
• 9:48
  for
• 9:48
  vendors
• 9:48
  to
• 9:48
  have
• 9:49
  a
• 9:49
  really
• 9:49
  up
• 9:49
  to
• 9:49
  date,
• 9:49
  brilliant
• 9:50
  website,
• 9:50
  really
• 9:51
  consistent,
• 9:51
  cohesive
• 9:52
  social
• 9:52
  media.
• 9:52
  Pick
• 9:53
  a
• 9:53
  brand
• 9:53
  tone
• 9:54
  and
• 9:54
  stick
• 9:54
  with
• 9:54
  it
• 9:54
  so
• 9:54
  it
• 9:55
  doesn't
• 9:55
  feel
• 9:55
  disjointed.
• 9:56
  And
• 9:56
  make
• 9:57
  sure
• 9:57
  it's
• 9:57
  replicated
• 9:57
  across
• 9:58
  everything
• 9:58
  you
• 9:58
  do.
• 9:58
  And
• 9:59
  I'm
• 9:59
  not
• 9:59
  saying
• 10:00
  you
• 10:00
  should
• 10:00
  list
• 10:00
  on
• 10:00
  every
• 10:00
  single
• 10:01
  directory
• 10:01
  because
• 10:01
  that's
• 10:02
  way
• 10:02
  too
• 10:02
  much
• 10:02
  admin,
• 10:03
  particularly
• 10:03
  for
• 10:03
  small
• 10:03
  businesses.
• 10:04
  But
• 10:04
  pick
• 10:04
  one
• 10:05
  or
• 10:05
  two
• 10:05
  that
• 10:05
  really
• 10:05
  align
• 10:06
  with
• 10:06
  who
• 10:06
  you
• 10:07
  are
• 10:07
  and
• 10:07
  what
• 10:07
  your
• 10:07
  business
• 10:08
  values
• 10:08
  are
• 10:08
  and
• 10:08
  what
• 10:08
  type
• 10:09
  of
• 10:09
  couples
• 10:09
  you
• 10:09
  want.
• 10:10
  You
• 10:10
  know,
• 10:10
  there
• 10:10
  are
• 10:10
  some
• 10:11
  vendors
• 10:11
  that
• 10:11
  cater
• 10:11
  to
• 10:12
  more
• 10:12
  alternative
• 10:13
  couples
• 10:13
  and
• 10:13
  weddings,
• 10:14
  so
• 10:14
  you
• 10:15
  probably
• 10:15
  want
• 10:15
  to
• 10:15
  find
• 10:15
  a
• 10:16
  directory
• 10:16
  that
• 10:16
  aligns
• 10:16
  with
• 10:17
  that.
• 10:17
  You
• 10:17
  know,
• 10:17
  if
• 10:18
  you
• 10:18
  are
• 10:19
  a
• 10:19
  specialist
• 10:20
  in
• 10:20
  like
• 10:20
  goth,
• 10:21
  motorbike,
• 10:22
  undead
• 10:22
  weddings,
• 10:23
  you
• 10:24
  are
• 10:24
  probably
• 10:24
  not
• 10:24
  going
• 10:25
  to
• 10:25
  find
• 10:25
  your
• 10:25
  typical
• 10:26
  couple
• 10:26
  on
• 10:26
  bride
• 10:27
  book.
• 10:27
  But
• 10:27
  if
• 10:27
  you
• 10:27
  are
• 10:27
  a
• 10:28
  little
• 10:28
  bit
• 10:28
  more
• 10:28
  mainstream,
• 10:29
  you
• 10:29
  know,
• 10:29
  you're
• 10:29
  catering
• 10:30
  to
• 10:30
  the
• 10:30
  masses,
• 10:31
  then
• 10:31
  one
• 10:31
  of
• 10:31
  the
• 10:31
  more
• 10:31
  mainstream
• 10:32
  directories
• 10:32
  is
• 10:32
  probably
• 10:32
  better
• 10:33
  for
• 10:33
  you
• 10:33
  and
• 10:33
  you
• 10:34
  make
• 10:34
  sure
• 10:34
  it's
• 10:34
  fully
• 10:34
  up
• 10:34
  to
• 10:34
  date,
• 10:35
  it's
• 10:35
  consistent
• 10:35
  with
• 10:36
  your
• 10:36
  web,
• 10:36
  your
• 10:37
  social,
• 10:37
  and
• 10:37
  that
• 10:38
  you've
• 10:38
  got
• 10:38
  reviews
• 10:38
  coming
• 10:38
  in
• 10:39
  on
• 10:39
  there
• 10:39
  as
• 10:39
  well.
• 10:39
  Because
• 10:40
  I
• 10:40
  think
• 10:40
  it's
• 10:40
  no
• 10:40
  longer
• 10:41
  a
• 10:41
  direct
• 10:41
  route
• 10:41
  to
• 10:41
  booking,
• 10:42
  as
• 10:42
  I
• 10:42
  say,
• 10:42
  but
• 10:42
  it
• 10:42
  is
• 10:43
  part
• 10:43
  of
• 10:43
  that
• 10:43
  like
• 10:43
  benchmarking
• 10:44
  and
• 10:44
  checking
• 10:45
  process.
• 10:46
  Yeah,
• 10:46
  that
• 10:46
  makes
• 10:46
  perfect
• 10:47
  sense.
• 10:47
  So
• 10:47
  what
• 10:47
  we're
• 10:48
  seeing
• 10:48
  then
• 10:48
  is
• 10:48
  it's
• 10:49
  part
• 10:49
  of
• 10:49
  a
• 10:49
  broader
• 10:50
  picture
• 10:50
  and
• 10:50
  I
• 10:51
  see
• 10:51
  it
• 10:51
  from
• 10:51
  a
• 10:51
  marketing
• 10:52
  perspective
• 10:52
  because
• 10:52
  it
• 10:52
  used
• 10:53
  to
• 10:53
  be,
• 10:53
  and
• 10:53
  I've
• 10:54
  been
• 10:54
  talking
• 10:54
  about,
• 10:54
  you
• 10:55
  know,
• 10:55
  the
• 10:55
  marketing
• 10:55
  funnel,
• 10:55
  it
• 10:56
  used
• 10:56
  to
• 10:56
  be
• 10:56
  very
• 10:56
  linear.
• 10:57
  And
• 10:57
  so
• 10:57
  we
• 10:57
  used
• 10:57
  to
• 10:58
  see
• 10:58
  directories
• 10:58
  as
• 10:59
  a
• 10:59
  place
• 10:59
  where
• 10:59
  someone
• 10:59
  would
• 10:59
  find
• 11:00
  us
• 11:00
  and
• 11:00
  then
• 11:00
  immediately
• 11:01
  inquire
• 11:01
  with
• 11:01
  us
• 11:01
  and
• 11:02
  then
• 11:02
  maybe
• 11:02
  we
• 11:02
  would
• 11:02
  or
• 11:03
  wouldn't
• 11:03
  convert
• 11:03
  the
• 11:03
  booking.
• 11:04
  But
• 11:04
  actually
• 11:04
  now
• 11:05
  what
• 11:05
  I'm
• 11:05
  saying
• 11:05
  is
• 11:06
  that
• 11:06
  the
• 11:06
  marketing
• 11:06
  landscape
• 11:07
  is
• 11:07
  like
• 11:07
  a
• 11:07
  theme
• 11:07
  park
• 11:07
  is
• 11:08
  wild
• 11:08
  out
• 11:08
  there,
• 11:08
  people
• 11:09
  are
• 11:09
  all
• 11:09
  over
• 11:09
  the
• 11:09
  place
• 11:10
  and
• 11:10
  actually
• 11:10
  that
• 11:11
  linear
• 11:11
  route
• 11:12
  isn't
• 11:13
  there
• 11:13
  anymore.
• 11:13
  And
• 11:14
  it
• 11:14
  may
• 11:14
  be
• 11:15
  that
• 11:15
  a
• 11:15
  couple
• 11:16
  looks
• 11:16
  on
• 11:16
  a
• 11:16
  directory
• 11:17
  for
• 11:17
  social
• 11:18
  proof,
• 11:18
  they
• 11:18
  might
• 11:18
  look
• 11:18
  at
• 11:19
  any
• 11:20
  of
• 11:20
  the
• 11:20
  directories,
• 11:20
  find
• 11:20
  you
• 11:21
  on
• 11:21
  there
• 11:21
  and
• 11:22
  then
• 11:22
  they
• 11:22
  go
• 11:22
  and
• 11:22
  look
• 11:22
  at
• 11:22
  your
• 11:23
  website
• 11:23
  and
• 11:23
  then
• 11:23
  they
• 11:23
  go
• 11:23
  and
• 11:23
  look
• 11:23
  at
• 11:24
  your
• 11:24
  social
• 11:24
  media,
• 11:24
  then
• 11:24
  they
• 11:25
  do
• 11:25
  their
• 11:25
  whole
• 11:25
  research
• 11:26
  journey
• 11:26
  and,
• 11:26
  and
• 11:26
  then
• 11:27
  they
• 11:27
  might
• 11:27
  contact
• 11:27
  you
• 11:27
  directly.
• 11:28
  So
• 11:28
  it's
• 11:28
  really
• 11:29
  difficult
• 11:29
  for
• 11:29
  people
• 11:30
  to
• 11:30
  pinpoint
• 11:31
  the
• 11:31
  roi.
• 11:32
  Isn't
• 11:32
  it
• 11:32
  on
• 11:32
  their
• 11:32
  directory
• 11:33
  listings?
• 11:33
  Absolutely,
• 11:34
  yeah,
• 11:34
  it
• 11:34
  is.
• 11:35
  It's
• 11:35
  for
• 11:35
  any
• 11:35
  Midlands
• 11:36
  listeners.
• 11:37
  Spaghetti
• 11:37
  junction
• 11:38
  type
• 11:38
  vibes.
• 11:39
  Yeah,
• 11:40
  it's
• 11:40
  absolute
• 11:40
  chaos
• 11:41
  out
• 11:41
  there.
• 11:42
  So
• 11:42
  when
• 11:42
  you
• 11:42
  look
• 11:43
  at
• 11:43
  the
• 11:43
  people
• 11:43
  who
• 11:44
  are
• 11:44
  doing
• 11:44
  well
• 11:44
  on
• 11:44
  directories,
• 11:45
  so
• 11:46
  whatever
• 11:46
  sector
• 11:46
  of
• 11:46
  the
• 11:47
  market
• 11:47
  they're
• 11:47
  in,
• 11:47
  what
• 11:48
  do
• 11:48
  you
• 11:48
  think
• 11:48
  it
• 11:48
  is
• 11:48
  that
• 11:49
  they
• 11:49
  do
• 11:50
  which
• 11:50
  makes
• 11:51
  that
• 11:51
  marketing
• 11:51
  tool
• 11:52
  work
• 11:52
  for
• 11:52
  them?
• 11:52
  They
• 11:52
  treat
• 11:53
  their
• 11:53
  directory
• 11:53
  like
• 11:53
  an
• 11:54
  extension
• 11:54
  of
• 11:54
  their
• 11:54
  brand,
• 11:55
  they
• 11:55
  treat
• 11:55
  it
• 11:56
  like
• 11:56
  another
• 11:56
  social
• 11:57
  media
• 11:57
  channel,
• 11:57
  you
• 11:58
  know,
• 11:58
  updating
• 11:58
  it
• 11:59
  with
• 11:59
  fresh
• 11:59
  images,
• 11:59
  they're
• 12:00
  being
• 12:00
  selective
• 12:00
  about
• 12:01
  which
• 12:01
  images
• 12:01
  they
• 12:02
  use,
• 12:03
  they
• 12:03
  are
• 12:03
  making
• 12:03
  sure
• 12:03
  they've
• 12:04
  got
• 12:04
  up
• 12:04
  to
• 12:04
  date
• 12:04
  reviews
• 12:05
  on
• 12:05
  there,
• 12:05
  they're
• 12:05
  keeping
• 12:06
  it
• 12:06
  updated
• 12:06
  with
• 12:06
  fresh
• 12:07
  information.
• 12:07
  You
• 12:07
  know,
• 12:08
  I've
• 12:08
  seen,
• 12:09
  I
• 12:09
  don't
• 12:09
  want
• 12:09
  to
• 12:09
  guess
• 12:09
  how
• 12:10
  many
• 12:10
  listings
• 12:11
  I've
• 12:11
  seen
• 12:11
  over
• 12:11
  the
• 12:12
  years,
• 12:12
  but
• 12:12
  I've
• 12:12
  seen
• 12:12
  some
• 12:13
  that
• 12:13
  still
• 12:13
  have
• 12:14
  photos
• 12:14
  on
• 12:15
  from,
• 12:15
  you
• 12:15
  know,
• 12:16
  2006.
• 12:17
  And
• 12:18
  you
• 12:18
  will
• 12:18
  remember
• 12:19
  the
• 12:19
  crispy
• 12:19
  curly
• 12:20
  updos
• 12:20
  of
• 12:21
  2006
• 12:22
  and
• 12:22
  the
• 12:22
  blue
• 12:22
  and
• 12:22
  white
• 12:23
  silk
• 12:23
  flowers
• 12:23
  and
• 12:24
  all
• 12:24
  that
• 12:24
  sort
• 12:24
  of
• 12:24
  stuff,
• 12:24
  stuff
• 12:25
  that
• 12:25
  really
• 12:25
  dates
• 12:26
  your
• 12:27
  imagery
• 12:27
  to
• 12:27
  its,
• 12:27
  its
• 12:28
  time.
• 12:29
  And
• 12:29
  they've
• 12:29
  still
• 12:29
  got
• 12:29
  that
• 12:30
  fairly
• 12:30
  prominent
• 12:30
  on
• 12:31
  their
• 12:31
  listings.
• 12:31
  And
• 12:31
  I
• 12:32
  think
• 12:32
  that's
• 12:32
  not
• 12:32
  going
• 12:32
  to
• 12:33
  convert
• 12:33
  today's
• 12:34
  couples.
• 12:34
  You
• 12:35
  need,
• 12:35
  you
• 12:35
  need
• 12:35
  to
• 12:35
  treat
• 12:36
  it
• 12:36
  with
• 12:36
  as
• 12:36
  much
• 12:37
  care
• 12:37
  as
• 12:37
  you
• 12:37
  would
• 12:37
  your
• 12:37
  Instagram
• 12:38
  page,
• 12:38
  making
• 12:39
  sure
• 12:39
  it's
• 12:39
  presenting
• 12:40
  a
• 12:40
  curated,
• 12:41
  elegant
• 12:42
  version
• 12:43
  of
• 12:43
  what
• 12:43
  you
• 12:43
  offer,
• 12:43
  making
• 12:44
  sure
• 12:44
  it's
• 12:44
  consistent
• 12:45
  with
• 12:45
  all
• 12:45
  your
• 12:45
  other
• 12:45
  platforms
• 12:46
  as
• 12:46
  well.
• 12:46
  Because
• 12:47
  if
• 12:47
  you
• 12:47
  see
• 12:47
  an
• 12:48
  Instagram
• 12:48
  post
• 12:48
  and
• 12:49
  you
• 12:49
  love
• 12:49
  it
• 12:49
  and
• 12:50
  you
• 12:50
  think,
• 12:50
  oh,
• 12:50
  this
• 12:50
  could
• 12:50
  be
• 12:51
  my
• 12:51
  photographer,
• 12:53
  and
• 12:53
  then
• 12:53
  you're
• 12:53
  doing
• 12:53
  your
• 12:53
  research,
• 12:54
  you're
• 12:54
  doing
• 12:54
  your
• 12:54
  social
• 12:55
  proof
• 12:55
  checking
• 12:55
  and
• 12:56
  you
• 12:56
  go
• 12:56
  to
• 12:56
  a
• 12:56
  listing
• 12:56
  and
• 12:57
  you
• 12:57
  just
• 12:57
  see
• 12:57
  the
• 12:58
  crispy
• 12:58
  curls
• 12:59
  and
• 12:59
  the
• 13:00
  stretchy
• 13:01
  chair
• 13:01
  covers
• 13:01
  and
• 13:01
  things.
• 13:03
  It
• 13:03
  could
• 13:04
  lose
• 13:04
  you,
• 13:04
  that
• 13:04
  inquiry,
• 13:05
  wherever
• 13:05
  it
• 13:05
  was
• 13:05
  going
• 13:05
  to
• 13:05
  come
• 13:05
  through
• 13:06
  in
• 13:06
  the
• 13:06
  end,
• 13:07
  because
• 13:07
  it's
• 13:07
  not
• 13:07
  consistent
• 13:08
  and
• 13:08
  they
• 13:08
  can't
• 13:08
  trust
• 13:09
  you
• 13:09
  because
• 13:09
  they
• 13:09
  can't
• 13:10
  see
• 13:10
  a
• 13:11
  unified
• 13:11
  approach
• 13:11
  across
• 13:12
  all
• 13:12
  your
• 13:12
  platforms.
• 13:13
  Yeah,
• 13:13
  makes
• 13:14
  perfect
• 13:14
  sense.
• 13:15
  And
• 13:15
  I
• 13:15
  think
• 13:15
  one
• 13:16
  of
• 13:16
  the
• 13:16
  things
• 13:16
  that
• 13:16
  I
• 13:17
  see
• 13:17
  is
• 13:17
  that
• 13:17
  people
• 13:17
  make
• 13:18
  a
• 13:18
  decision
• 13:18
  to
• 13:19
  list
• 13:19
  with
• 13:19
  a
• 13:19
  directory,
• 13:20
  they
• 13:20
  pay
• 13:21
  their
• 13:21
  money
• 13:21
  up
• 13:22
  front,
• 13:22
  they
• 13:22
  set
• 13:22
  it
• 13:22
  up
• 13:23
  very
• 13:23
  quickly
• 13:23
  and
• 13:23
  then
• 13:24
  they
• 13:24
  just
• 13:24
  leave
• 13:24
  it
• 13:24
  there.
• 13:25
  And
• 13:25
  then
• 13:26
  a
• 13:26
  year
• 13:26
  later,
• 13:26
  when
• 13:26
  it
• 13:26
  comes
• 13:27
  to
• 13:27
  renew,
• 13:27
  they
• 13:28
  go,
• 13:28
  oh,
• 13:28
  this
• 13:29
  didn't
• 13:29
  do
• 13:29
  anything
• 13:29
  for
• 13:29
  me.
• 13:30
  But
• 13:30
  actually,
• 13:30
  they
• 13:30
  haven't
• 13:31
  made
• 13:31
  the
• 13:31
  most
• 13:32
  of
• 13:32
  that
• 13:32
  through
• 13:32
  the
• 13:32
  year.
• 13:32
  So
• 13:33
  with
• 13:33
  Bright
• 13:33
  Book,
• 13:33
  do
• 13:33
  they
• 13:33
  get
• 13:33
  an
• 13:34
  account
• 13:34
  manager
• 13:34
  if
• 13:35
  they
• 13:35
  do
• 13:35
  that?
• 13:35
  And
• 13:35
  three
• 13:35
  months
• 13:36
  in
• 13:36
  they
• 13:36
  think,
• 13:36
  this
• 13:37
  isn't
• 13:37
  working
• 13:37
  for
• 13:37
  me.
• 13:37
  Is
• 13:37
  there
• 13:38
  someone
• 13:38
  they
• 13:38
  can
• 13:38
  go
• 13:38
  to
• 13:39
  and
• 13:39
  get
• 13:39
  help
• 13:39
  to
• 13:39
  make
• 13:40
  it
• 13:40
  work
• 13:40
  better?
• 13:40
  Yeah,
• 13:41
  we
• 13:41
  have
• 13:41
  account
• 13:42
  managers.
• 13:42
  We
• 13:42
  have
• 13:43
  a
• 13:43
  support,
• 13:43
  a
• 13:43
  customer
• 13:44
  support
• 13:44
  team
• 13:44
  as
• 13:44
  well.
• 13:45
  And
• 13:45
  we
• 13:46
  also
• 13:46
  have
• 13:46
  a
• 13:46
  really
• 13:46
  great
• 13:46
  B2B
• 13:47
  resource,
• 13:48
  which
• 13:48
  is
• 13:49
  part
• 13:49
  of
• 13:49
  the
• 13:49
  thing
• 13:49
  you
• 13:49
  pay
• 13:50
  for
• 13:50
  as
• 13:50
  well.
• 13:50
  You
• 13:50
  know,
• 13:50
  that's
• 13:51
  the
• 13:51
  other
• 13:51
  thing
• 13:51
  that
• 13:51
  I
• 13:52
  think
• 13:52
  directories
• 13:53
  do
• 13:53
  now
• 13:53
  that's
• 13:53
  different
• 13:54
  back
• 13:54
  in
• 13:54
  the
• 13:55
  day
• 13:55
  is
• 13:55
  you're
• 13:55
  not
• 13:55
  just
• 13:56
  paying
• 13:56
  for
• 13:56
  your
• 13:56
  advertising,
• 13:57
  but
• 13:57
  you're
• 13:57
  paying
• 13:58
  for
• 13:58
  support
• 13:58
  from
• 13:58
  the
• 13:59
  experts
• 13:59
  as
• 13:59
  well.
• 14:00
  So
• 14:00
  we
• 14:00
  have
• 14:00
  a
• 14:00
  whole
• 14:01
  B2B
• 14:02
  section
• 14:02
  with
• 14:02
  webinars
• 14:03
  and
• 14:03
  articles
• 14:04
  and
• 14:04
  things
• 14:04
  that
• 14:04
  you
• 14:05
  can
• 14:05
  access
• 14:05
  to
• 14:05
  support
• 14:06
  your
• 14:06
  business.
• 14:06
  And
• 14:07
  one
• 14:07
  of
• 14:07
  the
• 14:07
  things
• 14:07
  I
• 14:07
  did,
• 14:08
  it
• 14:08
  was
• 14:08
  week
• 14:08
  two,
• 14:09
  I
• 14:09
  sent
• 14:09
  an
• 14:09
  email
• 14:10
  out
• 14:10
  to
• 14:10
  all
• 14:11
  the
• 14:11
  vendors
• 14:11
  that
• 14:11
  we're
• 14:12
  in
• 14:12
  touch
• 14:12
  with
• 14:12
  across
• 14:12
  the
• 14:13
  board.
• 14:13
  Whether
• 14:13
  you're
• 14:13
  listed
• 14:13
  or
• 14:14
  not,
• 14:14
  we've
• 14:15
  got
• 14:15
  your
• 14:15
  consent
• 14:16
  to
• 14:16
  contact
• 14:16
  you.
• 14:16
  We
• 14:16
  contacted
• 14:17
  you
• 14:17
  and
• 14:17
  I
• 14:17
  said,
• 14:17
  hey,
• 14:18
  here
• 14:18
  I
• 14:18
  am.
• 14:19
  It's
• 14:19
  me.
• 14:20
  Contact
• 14:20
  me.
• 14:21
  Here's
• 14:21
  my
• 14:21
  email.
• 14:22
  Chat
• 14:22
  to
• 14:23
  me
• 14:23
  because
• 14:24
  it's
• 14:24
  really
• 14:24
  important
• 14:24
  to
• 14:25
  me
• 14:25
  that
• 14:25
  I
• 14:25
  hear
• 14:25
  from
• 14:25
  the
• 14:25
  people
• 14:26
  that
• 14:26
  I'm
• 14:26
  going
• 14:26
  to
• 14:26
  be
• 14:27
  working
• 14:27
  with.
• 14:27
  And
• 14:27
  I've
• 14:27
  had
• 14:28
  a
• 14:28
  lot
• 14:28
  of
• 14:28
  vendors
• 14:28
  come
• 14:28
  back
• 14:28
  to
• 14:29
  me,
• 14:29
  tell
• 14:29
  me
• 14:30
  what
• 14:30
  they
• 14:30
  want
• 14:30
  to
• 14:30
  see
• 14:30
  more
• 14:30
  of
• 14:31
  what
• 14:31
  they
• 14:31
  need.
• 14:32
  And
• 14:32
  I'm
• 14:32
  working
• 14:33
  with
• 14:33
  the
• 14:33
  B2B
• 14:34
  team
• 14:34
  on
• 14:35
  a
• 14:35
  plan
• 14:35
  to
• 14:35
  put
• 14:35
  that
• 14:35
  in
• 14:36
  place
• 14:36
  as
• 14:36
  well.
• 14:37
  So
• 14:37
  I
• 14:37
  think
• 14:37
  that
• 14:38
  is
• 14:38
  kind
• 14:38
  of
• 14:38
  also
• 14:39
  included
• 14:39
  in
• 14:39
  those
• 14:40
  fees
• 14:40
  that
• 14:40
  you
• 14:40
  pay
• 14:40
  to
• 14:41
  a
• 14:41
  directory
• 14:41
  that
• 14:41
  you're
• 14:42
  getting
• 14:42
  that
• 14:42
  support.
• 14:42
  And
• 14:42
  it's
• 14:43
  very
• 14:43
  important
• 14:44
  to
• 14:44
  me
• 14:44
  particularly
• 14:45
  that
• 14:45
  I'm
• 14:46
  able
• 14:46
  to
• 14:46
  speak
• 14:46
  to
• 14:46
  people
• 14:46
  directly,
• 14:47
  get
• 14:47
  an
• 14:48
  idea
• 14:48
  of
• 14:48
  what
• 14:48
  they
• 14:48
  want
• 14:49
  and
• 14:49
  make
• 14:49
  that
• 14:50
  happen.
• 14:50
  Because
• 14:50
  otherwise,
• 14:51
  like,
• 14:51
  what's
• 14:52
  the
• 14:52
  point?
• 14:52
  Yeah,
• 14:52
  I
• 14:53
  agree.
• 14:53
  And
• 14:53
  I
• 14:53
  think
• 14:53
  it's
• 14:53
  really
• 14:53
  important
• 14:54
  that
• 14:54
  people
• 14:54
  take
• 14:54
  action
• 14:55
  on
• 14:55
  that
• 14:55
  and
• 14:55
  also
• 14:55
  realize
• 14:56
  that
• 14:56
  the
• 14:57
  opportunities
• 14:57
  are
• 14:58
  there.
• 14:58
  I
• 14:58
  think
• 14:58
  sometimes
• 14:59
  these
• 14:59
  directories
• 14:59
  or
• 15:00
  these
• 15:00
  big
• 15:00
  companies
• 15:00
  can
• 15:00
  feel
• 15:01
  faceless
• 15:02
  and
• 15:02
  they
• 15:02
  can
• 15:02
  feel
• 15:03
  scared.
• 15:03
  They
• 15:03
  think,
• 15:03
  oh,
• 15:03
  if
• 15:04
  I
• 15:04
  contact
• 15:04
  that
• 15:04
  they'll
• 15:05
  just
• 15:05
  be
• 15:05
  trying
• 15:05
  to
• 15:05
  sell
• 15:05
  me
• 15:06
  something
• 15:06
  else
• 15:06
  or
• 15:06
  they'll
• 15:06
  try
• 15:07
  and
• 15:07
  fob
• 15:07
  me
• 15:08
  off.
• 15:08
  So
• 15:08
  I
• 15:08
  think,
• 15:09
  understanding,
• 15:09
  if
• 15:10
  you're
• 15:10
  asking
• 15:11
  for
• 15:11
  feedback,
• 15:11
  you
• 15:12
  genuinely
• 15:12
  are
• 15:13
  happy
• 15:13
  to
• 15:13
  receive
• 15:13
  it.
• 15:14
  Yeah,
• 15:14
  I
• 15:14
  really
• 15:14
  am.
• 15:15
  I
• 15:15
  want
• 15:15
  to
• 15:15
  hear
• 15:15
  from
• 15:16
  people.
• 15:16
  And,
• 15:16
  you
• 15:16
  know,
• 15:16
  I
• 15:16
  think
• 15:17
  I've
• 15:17
  been
• 15:17
  around
• 15:17
  long
• 15:18
  enough
• 15:18
  that
• 15:18
  quite
• 15:18
  a
• 15:18
  lot
• 15:18
  of
• 15:19
  people
• 15:19
  know
• 15:19
  me
• 15:19
  and
• 15:19
  they
• 15:19
  don't
• 15:20
  feel
• 15:21
  afraid
• 15:21
  to
• 15:21
  talk
• 15:21
  to
• 15:22
  me
• 15:22
  if
• 15:22
  anyone
• 15:22
  ever
• 15:22
  did.
• 15:23
  Don't,
• 15:23
  please.
• 15:23
  I'm.
• 15:24
  I'm
• 15:24
  always
• 15:24
  happy
• 15:25
  to
• 15:25
  have
• 15:25
  a
• 15:25
  chat,
• 15:25
  always
• 15:26
  happy
• 15:26
  to
• 15:26
  listen.
• 15:27
  You
• 15:28
  don't
• 15:28
  have
• 15:28
  to
• 15:28
  be
• 15:29
  a
• 15:29
  paying
• 15:29
  member
• 15:29
  of
• 15:30
  Bright
• 15:30
  Book
• 15:30
  to
• 15:30
  talk
• 15:30
  to
• 15:31
  me.
• 15:31
  You
• 15:31
  can
• 15:32
  chat
• 15:32
  to
• 15:32
  me
• 15:32
  anytime.
• 15:33
  I'm,
• 15:33
  I'm
• 15:33
  here
• 15:33
  and
• 15:33
  I
• 15:34
  want
• 15:34
  to
• 15:34
  hear
• 15:34
  it.
• 15:35
  Yeah,
• 15:35
  that's
• 15:35
  great
• 15:35
  to
• 15:35
  hear.
• 15:36
  And
• 15:36
  I
• 15:36
  think
• 15:36
  the
• 15:37
  thing
• 15:37
  Is
• 15:37
  I
• 15:37
  think
• 15:37
  what
• 15:38
  we
• 15:38
  want
• 15:38
  to
• 15:38
  see
• 15:38
  in
• 15:38
  this
• 15:38
  industry,
• 15:39
  and
• 15:39
  it
• 15:40
  seems
• 15:40
  like
• 15:40
  that's
• 15:40
  what
• 15:40
  you're
• 15:41
  embracing
• 15:41
  now
• 15:42
  in
• 15:42
  your
• 15:42
  role
• 15:42
  at
• 15:42
  Bridebook,
• 15:43
  is
• 15:43
  that
• 15:44
  all
• 15:44
  of
• 15:44
  these
• 15:45
  directories,
• 15:45
  all
• 15:45
  of
• 15:45
  these
• 15:45
  consultants,
• 15:46
  all
• 15:46
  of
• 15:46
  us
• 15:47
  want
• 15:47
  the
• 15:48
  best
• 15:48
  for
• 15:48
  people.
• 15:48
  So
• 15:49
  we
• 15:49
  don't
• 15:49
  want
• 15:49
  people
• 15:49
  to
• 15:49
  spend
• 15:50
  money
• 15:50
  on
• 15:50
  something
• 15:50
  that's
• 15:50
  not
• 15:50
  going
• 15:51
  to
• 15:51
  work
• 15:51
  for
• 15:51
  them.
• 15:51
  We
• 15:51
  don't
• 15:51
  want
• 15:51
  to
• 15:51
  trick
• 15:52
  them
• 15:52
  into
• 15:52
  spending
• 15:52
  money.
• 15:53
  We
• 15:53
  actually
• 15:54
  just
• 15:54
  want
• 15:54
  to
• 15:54
  provide
• 15:55
  solutions
• 15:55
  which
• 15:55
  are
• 15:56
  going
• 15:56
  to
• 15:56
  help
• 15:57
  and
• 15:57
  also
• 15:58
  be
• 15:58
  open
• 15:58
  to
• 15:59
  pointing
• 15:59
  them
• 15:59
  in
• 15:59
  a
• 15:59
  different
• 16:00
  direction
• 16:01
  if
• 16:01
  this
• 16:01
  isn't
• 16:01
  the
• 16:01
  solution
• 16:02
  for
• 16:02
  them.
• 16:02
  Like
• 16:02
  you
• 16:02
  said
• 16:02
  with
• 16:03
  some
• 16:03
  of
• 16:03
  the
• 16:03
  alternative
• 16:04
  vendors,
• 16:05
  maybe
• 16:06
  Bride
• 16:06
  Book
• 16:06
  or
• 16:07
  these
• 16:07
  platforms
• 16:07
  aren't
• 16:08
  the
• 16:08
  right
• 16:08
  choice
• 16:08
  for
• 16:08
  them.
• 16:09
  And
• 16:09
  I
• 16:09
  think
• 16:09
  it's
• 16:10
  understanding
• 16:10
  we
• 16:10
  can
• 16:11
  have
• 16:11
  a
• 16:11
  bit
• 16:11
  more
• 16:11
  trust
• 16:12
  because
• 16:12
  again,
• 16:12
  going
• 16:13
  back
• 16:14
  eight,
• 16:14
  10
• 16:14
  years,
• 16:15
  a
• 16:15
  lot
• 16:15
  of
• 16:15
  that
• 16:15
  trust
• 16:15
  was
• 16:16
  eroded
• 16:16
  away
• 16:17
  and
• 16:17
  then
• 16:17
  it's
• 16:18
  been
• 16:18
  built
• 16:18
  back
• 16:18
  up
• 16:18
  and
• 16:18
  then
• 16:19
  things
• 16:19
  happen.
• 16:19
  Other
• 16:19
  people
• 16:20
  in
• 16:20
  the
• 16:20
  industry
• 16:20
  don't
• 16:20
  do
• 16:21
  such
• 16:21
  great
• 16:21
  stuff.
• 16:21
  And
• 16:22
  then
• 16:22
  all
• 16:22
  of
• 16:22
  a
• 16:22
  sudden
• 16:23
  it's
• 16:23
  really
• 16:23
  hard
• 16:24
  to
• 16:25
  build
• 16:25
  that
• 16:25
  trust
• 16:25
  up
• 16:25
  again.
• 16:26
  Do
• 16:26
  you
• 16:26
  sometimes
• 16:26
  feel
• 16:27
  on
• 16:27
  the
• 16:28
  difficult
• 16:28
  side
• 16:29
  of
• 16:29
  that
• 16:29
  battle?
• 16:30
  Oh,
• 16:30
  yeah,
• 16:30
  absolutely.
• 16:31
  And,
• 16:31
  you
• 16:31
  know,
• 16:31
  I.
• 16:32
  People
• 16:32
  don't
• 16:33
  hold
• 16:33
  back
• 16:33
  when
• 16:33
  they
• 16:34
  tell
• 16:34
  me
• 16:34
  what
• 16:35
  they
• 16:35
  think
• 16:35
  of
• 16:36
  directories
• 16:36
  or
• 16:37
  brands
• 16:37
  I
• 16:37
  work
• 16:37
  with
• 16:38
  or
• 16:38
  whatever.
• 16:38
  And
• 16:38
  I
• 16:38
  don't
• 16:39
  mind
• 16:39
  because
• 16:39
  everybody's
• 16:40
  entitled
• 16:40
  to
• 16:40
  their
• 16:40
  own
• 16:40
  opinion.
• 16:41
  And
• 16:42
  at
• 16:42
  this
• 16:42
  grand
• 16:43
  age,
• 16:43
  I
• 16:43
  don't
• 16:43
  take
• 16:44
  it
• 16:44
  personally
• 16:44
  anymore.
• 16:45
  But
• 16:46
  I
• 16:46
  am
• 16:46
  like,
• 16:47
  what
• 16:47
  I
• 16:47
  am
• 16:48
  personally
• 16:48
  committed
• 16:49
  to
• 16:49
  is
• 16:50
  the
• 16:51
  wedding
• 16:51
  industry.
• 16:51
  Like,
• 16:52
  I've
• 16:52
  spent
• 16:53
  too
• 16:53
  many
• 16:53
  years
• 16:53
  in
• 16:54
  my
• 16:54
  life
• 16:54
  doing
• 16:54
  this
• 16:55
  to
• 16:55
  not
• 16:56
  make
• 16:56
  it
• 16:56
  the
• 16:56
  best
• 16:56
  it
• 16:56
  can
• 16:57
  be,
• 16:57
  you
• 16:57
  know,
• 16:57
  and
• 16:58
  to
• 16:59
  have
• 17:00
  the
• 17:00
  media
• 17:00
  malign
• 17:01
  it
• 17:01
  with
• 17:01
  the
• 17:02
  wedding
• 17:02
  tax
• 17:02
  notion
• 17:03
  and
• 17:03
  all
• 17:03
  that
• 17:03
  kind
• 17:04
  of
• 17:04
  stuff.
• 17:04
  And
• 17:04
  I'm
• 17:04
  always
• 17:04
  pushing
• 17:05
  back
• 17:05
  against
• 17:05
  that.
• 17:06
  And
• 17:06
  my.
• 17:07
  My
• 17:07
  main
• 17:07
  premise,
• 17:08
  any
• 17:08
  brand
• 17:08
  I
• 17:09
  work
• 17:09
  at,
• 17:09
  I
• 17:09
  say
• 17:09
  to
• 17:09
  people,
• 17:10
  what
• 17:10
  we're
• 17:10
  here
• 17:10
  to
• 17:10
  do
• 17:11
  is
• 17:11
  empower
• 17:11
  businesses
• 17:12
  and
• 17:12
  educate
• 17:13
  couples.
• 17:14
  That's
• 17:14
  the
• 17:14
  crux
• 17:15
  of
• 17:15
  it.
• 17:15
  And
• 17:15
  that
• 17:15
  is
• 17:16
  what
• 17:16
  I
• 17:16
  will
• 17:16
  continue
• 17:17
  to
• 17:17
  do.
• 17:17
  So
• 17:17
  any
• 17:18
  feedback
• 17:19
  from
• 17:19
  businesses
• 17:19
  or
• 17:20
  from
• 17:20
  couples
• 17:20
  that
• 17:20
  I
• 17:21
  can
• 17:21
  be
• 17:21
  given,
• 17:21
  I
• 17:21
  will
• 17:22
  fold
• 17:22
  that
• 17:22
  into
• 17:22
  my
• 17:23
  mission
• 17:24
  to
• 17:24
  educate
• 17:24
  and
• 17:24
  empower.
• 17:25
  That's
• 17:25
  great
• 17:25
  to
• 17:25
  hear.
• 17:26
  Let's
• 17:26
  think
• 17:27
  about
• 17:27
  data
• 17:27
  for
• 17:27
  a
• 17:28
  second
• 17:28
  in
• 17:28
  terms
• 17:28
  of
• 17:29
  people's
• 17:29
  return
• 17:29
  on
• 17:29
  investment,
• 17:30
  because
• 17:30
  we've
• 17:30
  just
• 17:30
  said
• 17:31
  that
• 17:31
  it's
• 17:31
  actually
• 17:31
  really
• 17:31
  difficult
• 17:32
  for
• 17:32
  people
• 17:32
  now
• 17:32
  to
• 17:33
  measure
• 17:33
  that
• 17:33
  return
• 17:33
  on
• 17:34
  investment.
• 17:34
  If
• 17:35
  there
• 17:35
  is
• 17:35
  someone
• 17:35
  listening,
• 17:35
  that's
• 17:36
  listing
• 17:36
  on
• 17:36
  your
• 17:36
  directory,
• 17:37
  another
• 17:37
  directory,
• 17:38
  and
• 17:38
  they
• 17:39
  are
• 17:39
  trying
• 17:39
  to
• 17:39
  work
• 17:39
  out
• 17:40
  whether
• 17:40
  or
• 17:40
  not
• 17:40
  it's
• 17:41
  doing
• 17:41
  anything
• 17:42
  for
• 17:42
  them.
• 17:42
  Is
• 17:42
  there
• 17:43
  certain
• 17:43
  markers
• 17:43
  they
• 17:43
  should
• 17:44
  be
• 17:44
  looking
• 17:44
  for?
• 17:44
  Is
• 17:44
  there
• 17:45
  certain
• 17:45
  stats
• 17:45
  they
• 17:45
  should
• 17:45
  be
• 17:46
  paying
• 17:46
  attention
• 17:47
  to,
• 17:47
  what
• 17:47
  data
• 17:47
  should
• 17:48
  they
• 17:48
  be
• 17:48
  looking
• 17:48
  at?
• 17:48
  Yeah.
• 17:49
  So
• 17:49
  there's
• 17:49
  a
• 17:49
  few
• 17:49
  different
• 17:49
  ways
• 17:50
  to
• 17:50
  do
• 17:50
  this.
• 17:51
  Brightbook
• 17:51
  actually
• 17:52
  has
• 17:52
  such
• 17:53
  a
• 17:53
  great
• 17:53
  dashboard.
• 17:54
  Like
• 17:54
  my
• 17:54
  mind
• 17:54
  was
• 17:54
  blown
• 17:55
  when
• 17:55
  I
• 17:55
  joined
• 17:55
  joined
• 17:55
  and
• 17:56
  I
• 17:56
  got
• 17:56
  to
• 17:56
  have
• 17:56
  a
• 17:56
  look
• 17:56
  at
• 17:56
  it.
• 17:56
  You
• 17:57
  get
• 17:57
  access
• 17:58
  to
• 17:58
  all
• 17:58
  this
• 17:58
  information,
• 17:59
  including
• 17:59
  like
• 17:59
  lost
• 18:00
  lead
• 18:00
  data.
• 18:00
  So
• 18:01
  you
• 18:01
  can
• 18:01
  see
• 18:01
  if
• 18:01
  someone
• 18:02
  inquired
• 18:02
  with
• 18:02
  you
• 18:03
  and
• 18:03
  then
• 18:03
  went
• 18:03
  with
• 18:04
  another
• 18:04
  business,
• 18:04
  you
• 18:04
  can
• 18:05
  see
• 18:05
  where
• 18:05
  you
• 18:05
  lost
• 18:05
  the
• 18:05
  lead
• 18:06
  to.
• 18:06
  So
• 18:06
  you
• 18:06
  can
• 18:06
  have
• 18:07
  a
• 18:07
  look
• 18:07
  to
• 18:07
  see
• 18:07
  what
• 18:07
  they've
• 18:08
  done
• 18:08
  differently
• 18:08
  to
• 18:08
  you.
• 18:10
  There's
• 18:10
  also,
• 18:12
  as
• 18:12
  I
• 18:12
  say,
• 18:12
  a
• 18:12
  lot
• 18:12
  of
• 18:13
  resources
• 18:13
  and
• 18:13
  things
• 18:13
  in
• 18:14
  there
• 18:14
  as
• 18:14
  well
• 18:14
  to
• 18:15
  help
• 18:15
  you.
• 18:15
  But
• 18:15
  that
• 18:15
  lost
• 18:16
  lead
• 18:16
  data,
• 18:16
  like
• 18:16
  really
• 18:17
  blew
• 18:17
  my
• 18:17
  mind.
• 18:17
  There's
• 18:18
  also
• 18:18
  a
• 18:18
  really
• 18:18
  great
• 18:19
  tracking
• 18:20
  system
• 18:20
  in
• 18:20
  the
• 18:20
  back
• 18:20
  end,
• 18:21
  so
• 18:21
  you
• 18:21
  can
• 18:22
  see,
• 18:22
  you
• 18:23
  know,
• 18:23
  how
• 18:23
  many
• 18:23
  people
• 18:23
  have
• 18:23
  viewed
• 18:24
  your
• 18:24
  profile,
• 18:24
  who's
• 18:25
  viewed
• 18:25
  it.
• 18:25
  You
• 18:25
  have
• 18:25
  Power
• 18:26
  Match
• 18:26
  where
• 18:26
  you
• 18:26
  can
• 18:27
  reach
• 18:27
  out
• 18:27
  to
• 18:27
  people
• 18:28
  who
• 18:28
  have
• 18:29
  viewed
• 18:29
  your
• 18:29
  profile
• 18:30
  as
• 18:30
  well.
• 18:31
  You
• 18:31
  can
• 18:31
  import
• 18:32
  bookings
• 18:33
  from
• 18:33
  other
• 18:33
  places
• 18:34
  into
• 18:34
  your
• 18:34
  CMS
• 18:35
  to
• 18:35
  keep
• 18:35
  it
• 18:35
  all
• 18:35
  together.
• 18:36
  CRM,
• 18:37
  I
• 18:37
  should
• 18:37
  say.
• 18:38
  And
• 18:38
  then
• 18:39
  also
• 18:39
  we
• 18:39
  have
• 18:40
  a
• 18:40
  new
• 18:40
  showround
• 18:40
  tool
• 18:41
  for
• 18:41
  venues
• 18:41
  as
• 18:42
  well.
• 18:42
  So
• 18:42
  you
• 18:42
  can
• 18:43
  book
• 18:43
  show
• 18:43
  rounds
• 18:43
  directly
• 18:44
  through
• 18:44
  Bribe
• 18:44
  Book
• 18:45
  now,
• 18:45
  which
• 18:45
  is
• 18:45
  really
• 18:46
  nice.
• 18:46
  I
• 18:46
  think
• 18:46
  it's
• 18:47
  really
• 18:47
  helpful
• 18:47
  for
• 18:47
  that
• 18:48
  conversion.
• 18:49
  But
• 18:50
  outside
• 18:50
  of
• 18:50
  like
• 18:50
  looking
• 18:51
  at
• 18:51
  how
• 18:51
  many
• 18:51
  people
• 18:51
  have
• 18:51
  viewed
• 18:52
  your
• 18:52
  profile,
• 18:53
  I
• 18:53
  would
• 18:53
  also
• 18:54
  say
• 18:54
  wherever
• 18:54
  you
• 18:54
  book
• 18:55
  a
• 18:55
  couple,
• 18:55
  don't
• 18:56
  assume
• 18:56
  that's
• 18:56
  the
• 18:57
  only
• 18:57
  place
• 18:57
  they
• 18:57
  found
• 18:58
  you
• 18:58
  and
• 18:58
  perhaps
• 18:58
  include
• 18:59
  at
• 18:59
  some
• 18:59
  point,
• 18:59
  whether
• 19:00
  it's
• 19:00
  just
• 19:00
  a
• 19:00
  casual
• 19:01
  ask
• 19:01
  when
• 19:01
  you're
• 19:01
  talking
• 19:01
  to
• 19:02
  them
• 19:02
  or
• 19:02
  whether
• 19:02
  you
• 19:02
  send
• 19:03
  them
• 19:03
  a
• 19:03
  little
• 19:03
  survey,
• 19:04
  which
• 19:04
  places
• 19:05
  have
• 19:05
  you
• 19:05
  seen
• 19:05
  us
• 19:05
  on?
• 19:06
  And
• 19:06
  you
• 19:06
  know,
• 19:06
  it's
• 19:07
  never
• 19:07
  going
• 19:07
  to
• 19:07
  be
• 19:07
  an
• 19:07
  exact
• 19:08
  science,
• 19:08
  but
• 19:09
  you
• 19:09
  can
• 19:10
  measure,
• 19:10
  you
• 19:10
  know,
• 19:10
  okay,
• 19:10
  50%
• 19:11
  of
• 19:11
  these
• 19:11
  people
• 19:12
  who
• 19:12
  have
• 19:12
  booked
• 19:13
  us
• 19:13
  have
• 19:13
  said
• 19:13
  they've
• 19:14
  also
• 19:14
  seen
• 19:14
  us
• 19:14
  on
• 19:14
  Bride
• 19:15
  Book.
• 19:15
  Our
• 19:15
  visibility
• 19:16
  is
• 19:16
  clearly
• 19:16
  working
• 19:17
  there.
• 19:18
  That
• 19:18
  kind
• 19:19
  of
• 19:19
  thing
• 19:19
  should
• 19:19
  really
• 19:19
  help.
• 19:20
  And
• 19:20
  it
• 19:20
  will
• 19:20
  help
• 19:20
  you
• 19:20
  know
• 19:21
  where
• 19:21
  to
• 19:21
  focus
• 19:21
  your
• 19:21
  energy
• 19:22
  as
• 19:22
  well.
• 19:22
  Because
• 19:22
  if
• 19:22
  you
• 19:22
  can
• 19:23
  see
• 19:23
  that
• 19:23
  almost
• 19:23
  nobody
• 19:24
  is
• 19:24
  looking
• 19:24
  at
• 19:24
  you
• 19:24
  from
• 19:25
  social
• 19:25
  media,
• 19:26
  maybe
• 19:26
  you
• 19:26
  need
• 19:26
  to
• 19:27
  spend
• 19:27
  a
• 19:27
  bit
• 19:27
  more
• 19:27
  time
• 19:28
  building
• 19:28
  that
• 19:28
  up.
• 19:29
  Yeah,
• 19:29
  and
• 19:29
  it's
• 19:29
  not
• 19:29
  the
• 19:30
  sexiest
• 19:30
  part
• 19:30
  of
• 19:31
  business,
• 19:31
  but
• 19:31
  I
• 19:31
  talk
• 19:31
  about
• 19:32
  it
• 19:32
  a
• 19:32
  lot.
• 19:32
  I
• 19:32
  say
• 19:32
  you've
• 19:32
  got
• 19:33
  to
• 19:33
  look
• 19:33
  at
• 19:33
  your
• 19:33
  data,
• 19:33
  you've
• 19:34
  got
• 19:34
  to
• 19:34
  understand
• 19:35
  where
• 19:35
  people
• 19:35
  are
• 19:36
  coming
• 19:36
  from
• 19:36
  because
• 19:37
  otherwise
• 19:37
  you're
• 19:37
  just
• 19:38
  taking
• 19:38
  shots
• 19:38
  in
• 19:38
  the
• 19:39
  dark
• 19:39
  or
• 19:39
  going
• 19:39
  on
• 19:40
  your
• 19:40
  gut
• 19:40
  feel.
• 19:40
  And
• 19:40
  I
• 19:40
  think
• 19:41
  even
• 19:41
  asking
• 19:41
  questions
• 19:42
  to
• 19:42
  people
• 19:43
  you
• 19:43
  meet
• 19:43
  at
• 19:43
  a
• 19:43
  wedding
• 19:44
  show,
• 19:44
  for
• 19:44
  example,
• 19:44
  when
• 19:44
  they're
• 19:45
  looking
• 19:45
  around,
• 19:45
  just
• 19:45
  say,
• 19:46
  what
• 19:46
  tools
• 19:46
  are
• 19:46
  you
• 19:46
  using
• 19:47
  to
• 19:47
  plan
• 19:47
  your
• 19:47
  wedding?
• 19:48
  What
• 19:48
  websites
• 19:48
  are
• 19:48
  you
• 19:48
  using?
• 19:49
  Where
• 19:49
  are
• 19:49
  you
• 19:49
  looking
• 19:49
  for
• 19:50
  your
• 19:50
  vendors?
• 19:51
  Because
• 19:51
  getting
• 19:51
  that
• 19:52
  kind
• 19:52
  of
• 19:52
  ad
• 19:53
  hoc
• 19:53
  conversation,
• 19:54
  you
• 19:54
  will
• 19:54
  start
• 19:55
  to
• 19:55
  see
• 19:55
  patterns.
• 19:56
  And
• 19:56
  that's
• 19:57
  often
• 19:58
  quite
• 19:58
  a
• 19:58
  helpful
• 19:58
  way
• 19:58
  to
• 19:59
  do
• 19:59
  it
• 19:59
  as
• 19:59
  well,
• 19:59
  rather
• 19:59
  than
• 20:00
  just
• 20:00
  going
• 20:00
  right,
• 20:01
  well,
• 20:01
  I
• 20:01
  can
• 20:01
  only
• 20:01
  attribute
• 20:02
  this
• 20:02
  many
• 20:02
  bookings
• 20:03
  to
• 20:03
  this
• 20:03
  platform,.
• 20:04
  And
• 20:04
  it's
• 20:04
  a
• 20:04
  nice
• 20:05
  icebreaker
• 20:05
  as
• 20:05
  well.
• 20:06
  You
• 20:06
  know,
• 20:06
  when
• 20:06
  you're
• 20:06
  dealing
• 20:07
  with
• 20:07
  a
• 20:07
  couple
• 20:07
  in
• 20:07
  the
• 20:07
  very
• 20:08
  first
• 20:08
  little
• 20:08
  touch
• 20:08
  point,
• 20:09
  which
• 20:09
  of
• 20:09
  the
• 20:09
  apps
• 20:09
  have
• 20:10
  you
• 20:10
  got?
• 20:10
  What
• 20:10
  are
• 20:10
  you
• 20:10
  using?
• 20:11
  You're
• 20:11
  doing,
• 20:11
  like
• 20:12
  market
• 20:12
  research,
• 20:12
  but
• 20:13
  you're
• 20:13
  also
• 20:14
  starting
• 20:14
  a
• 20:14
  conversation
• 20:15
  with
• 20:15
  them
• 20:15
  that
• 20:16
  feels
• 20:16
  excited
• 20:16
  and
• 20:17
  in
• 20:17
  tune
• 20:17
  with
• 20:17
  where
• 20:17
  they
• 20:18
  are.
• 20:18
  I'd
• 20:18
  love
• 20:18
  your
• 20:18
  advice
• 20:19
  on
• 20:19
  something
• 20:19
  else
• 20:20
  that
• 20:20
  I
• 20:20
  speak
• 20:20
  about
• 20:20
  with
• 20:21
  vendors
• 20:22
  quite
• 20:22
  a
• 20:22
  lot,
• 20:23
  which
• 20:23
  is,
• 20:23
  you
• 20:23
  know,
• 20:24
  these
• 20:24
  directories,
• 20:24
  your
• 20:24
  directories,
• 20:25
  they
• 20:25
  can
• 20:25
  be
• 20:26
  great
• 20:26
  places
• 20:26
  and
• 20:26
  they're
• 20:26
  getting
• 20:27
  better
• 20:27
  and
• 20:27
  better
• 20:27
  and
• 20:27
  better
• 20:28
  for
• 20:28
  couples.
• 20:29
  And
• 20:29
  you're
• 20:29
  making
• 20:29
  it
• 20:29
  so
• 20:30
  easy
• 20:30
  for,
• 20:31
  you
• 20:31
  know,
• 20:31
  if
• 20:32
  I'm
• 20:32
  looking
• 20:32
  for
• 20:32
  a
• 20:32
  venue,
• 20:33
  I
• 20:33
  can
• 20:33
  see
• 20:33
  all
• 20:33
  these
• 20:33
  great
• 20:34
  venues
• 20:34
  very
• 20:34
  quickly.
• 20:35
  I
• 20:35
  can
• 20:35
  contact
• 20:35
  them
• 20:35
  all
• 20:36
  very
• 20:36
  quickly.
• 20:37
  And
• 20:37
  then
• 20:37
  what
• 20:37
  we
• 20:38
  see
• 20:38
  happen
• 20:38
  is
• 20:38
  that
• 20:38
  couples
• 20:39
  get
• 20:39
  a
• 20:39
  bit
• 20:39
  click
• 20:39
  happy,
• 20:40
  and
• 20:40
  they're
• 20:40
  like,
• 20:40
  oh,
• 20:41
  here's
• 20:41
  25
• 20:41
  different
• 20:42
  venues.
• 20:42
  And
• 20:42
  they
• 20:42
  go,
• 20:43
  request
• 20:44
  more
• 20:44
  information,
• 20:44
  request
• 20:44
  more
• 20:45
  information.
• 20:45
  And
• 20:45
  then
• 20:45
  what
• 20:45
  happens
• 20:46
  is
• 20:46
  they
• 20:46
  get
• 20:46
  all
• 20:47
  the
• 20:47
  information
• 20:47
  back,
• 20:47
  they
• 20:47
  get
• 20:48
  bombarded
• 20:48
  and
• 20:48
  everyone
• 20:49
  gets
• 20:49
  ghosted.
• 20:50
  Is
• 20:50
  there
• 20:50
  anything
• 20:51
  that
• 20:51
  we
• 20:52
  can
• 20:52
  do
• 20:52
  on
• 20:52
  the
• 20:52
  other
• 20:53
  side
• 20:53
  of
• 20:53
  that,
• 20:53
  knowing
• 20:54
  that
• 20:54
  they
• 20:54
  may
• 20:54
  be
• 20:55
  being
• 20:55
  bombarded
• 20:56
  to
• 20:56
  try
• 20:57
  and
• 20:57
  increase
• 20:57
  our
• 20:58
  conversion
• 20:58
  so
• 20:58
  we
• 20:58
  don't
• 20:59
  just
• 20:59
  get
• 20:59
  lost
• 20:59
  in
• 20:59
  the
• 20:59
  mix
• 21:00
  of
• 21:00
  a
• 21:00
  million
• 21:00
  messages?
• 21:01
  I
• 21:01
  think
• 21:02
  you
• 21:02
  need
• 21:02
  to
• 21:02
  be
• 21:02
  really
• 21:02
  clear
• 21:03
  with
• 21:04
  what
• 21:04
  you're
• 21:04
  offering.
• 21:05
  So
• 21:05
  having
• 21:06
  pricing
• 21:06
  information
• 21:07
  front
• 21:07
  and
• 21:08
  center
• 21:08
  is
• 21:09
  a
• 21:09
  big
• 21:09
  thing,
• 21:09
  because
• 21:10
  a
• 21:10
  lot
• 21:10
  of
• 21:10
  these
• 21:11
  couples
• 21:11
  don't
• 21:11
  know
• 21:11
  what
• 21:11
  you're
• 21:11
  doing.
• 21:12
  As
• 21:12
  you
• 21:12
  say,
• 21:12
  they
• 21:12
  click
• 21:12
  happy,
• 21:13
  they're
• 21:13
  throwing
• 21:13
  it
• 21:13
  out
• 21:13
  there,
• 21:14
  their
• 21:14
  budget's
• 21:15
  8k,
• 21:15
  they're
• 21:16
  inquiring
• 21:16
  with
• 21:16
  venues
• 21:17
  that
• 21:17
  start
• 21:17
  50k
• 21:18
  because
• 21:18
  they
• 21:18
  haven't
• 21:19
  made
• 21:19
  that
• 21:19
  connection.
• 21:20
  Whereas
• 21:20
  if
• 21:20
  you
• 21:20
  can
• 21:20
  make
• 21:21
  it
• 21:21
  really
• 21:21
  clear,
• 21:22
  like
• 21:22
  your
• 21:22
  price
• 21:22
  is
• 21:23
  your
• 21:23
  biggest
• 21:23
  qualifier,
• 21:23
  right?
• 21:24
  Have
• 21:24
  that
• 21:25
  information
• 21:25
  front
• 21:26
  and
• 21:26
  center.
• 21:26
  It
• 21:26
  doesn't
• 21:27
  have
• 21:27
  to
• 21:27
  be
• 21:27
  super
• 21:27
  specific.
• 21:28
  But
• 21:28
  even
• 21:28
  if
• 21:28
  it's
• 21:29
  just
• 21:29
  from
• 21:29
  50k,
• 21:30
  that
• 21:31
  is
• 21:31
  a
• 21:31
  good
• 21:31
  way
• 21:31
  of
• 21:31
  weeding
• 21:32
  out
• 21:32
  people
• 21:32
  who
• 21:33
  are
• 21:33
  never,
• 21:33
  ever
• 21:33
  going
• 21:33
  to
• 21:34
  convert.
• 21:34
  The
• 21:35
  other
• 21:35
  thing
• 21:35
  I'd
• 21:35
  say
• 21:35
  is
• 21:36
  it
• 21:36
  is
• 21:36
  something
• 21:36
  we're
• 21:36
  really
• 21:37
  aware
• 21:37
  of
• 21:38
  here
• 21:38
  at
• 21:38
  Bright
• 21:38
  Book,
• 21:39
  and
• 21:39
  it's
• 21:39
  something
• 21:39
  that
• 21:39
  we're
• 21:40
  trying
• 21:40
  to
• 21:40
  figure
• 21:41
  out
• 21:41
  the
• 21:41
  best
• 21:41
  way
• 21:41
  around.
• 21:42
  And
• 21:42
  one
• 21:42
  of
• 21:42
  the
• 21:42
  things
• 21:42
  that
• 21:43
  we
• 21:43
  are
• 21:43
  doing,
• 21:43
  as
• 21:43
  I
• 21:44
  mentioned
• 21:44
  earlier,
• 21:44
  is
• 21:45
  streamlining
• 21:45
  how
• 21:46
  many
• 21:46
  people
• 21:46
  we
• 21:46
  have
• 21:47
  listed
• 21:47
  in
• 21:47
  our
• 21:47
  directories
• 21:48
  as
• 21:48
  well
• 21:48
  now,
• 21:49
  and
• 21:49
  not
• 21:50
  having
• 21:51
  all
• 21:51
  those
• 21:51
  free
• 21:51
  listings
• 21:52
  that
• 21:52
  kind
• 21:52
  of
• 21:52
  clutter
• 21:53
  up,
• 21:54
  that
• 21:54
  get,
• 21:54
  like
• 21:54
  loads
• 21:55
  of
• 21:55
  leads
• 21:56
  that
• 21:56
  people
• 21:56
  have
• 21:56
  just
• 21:56
  fired
• 21:57
  out
• 21:57
  because
• 21:57
  they're
• 21:57
  excited.
• 21:58
  We're
• 21:59
  trying
• 21:59
  to
• 21:59
  make
• 21:59
  it
• 21:59
  so
• 22:00
  couples
• 22:01
  have
• 22:01
  a
• 22:01
  select
• 22:01
  number
• 22:02
  to
• 22:02
  browse
• 22:02
  and
• 22:02
  that
• 22:02
  it's
• 22:03
  really
• 22:03
  high
• 22:03
  quality
• 22:04
  stuff
• 22:04
  as
• 22:05
  well.
• 22:05
  Because
• 22:05
  I
• 22:06
  think
• 22:06
  the
• 22:06
  onus
• 22:06
  is
• 22:07
  on
• 22:07
  us
• 22:07
  as
• 22:07
  well.
• 22:08
  We've
• 22:08
  created
• 22:08
  that
• 22:08
  problem,
• 22:09
  we
• 22:10
  need
• 22:10
  to
• 22:10
  fix
• 22:10
  it.
• 22:10
  And
• 22:11
  I
• 22:11
  guess
• 22:11
  it's
• 22:11
  that
• 22:11
  thing
• 22:12
  as
• 22:12
  well
• 22:12
  around
• 22:12
  the
• 22:12
  educating
• 22:13
  of
• 22:13
  the
• 22:13
  couples,
• 22:14
  educating
• 22:14
  people
• 22:15
  going,
• 22:15
  you
• 22:16
  know
• 22:16
  what,
• 22:16
  in
• 22:16
  the
• 22:16
  first
• 22:16
  instance,
• 22:17
  just
• 22:18
  pick
• 22:18
  three
• 22:19
  and
• 22:19
  then,
• 22:19
  you
• 22:20
  know,
• 22:20
  pick
• 22:20
  another
• 22:20
  three
• 22:21
  because
• 22:21
  otherwise
• 22:22
  you
• 22:22
  will
• 22:22
  be
• 22:22
  overwhelmed.
• 22:23
  And
• 22:23
  I'm
• 22:23
  seeing
• 22:24
  it
• 22:24
  a
• 22:24
  lot
• 22:24
  out
• 22:24
  there
• 22:24
  in
• 22:24
  the
• 22:24
  industry
• 22:25
  that
• 22:25
  there's
• 22:26
  such
• 22:26
  a
• 22:27
  stretch
• 22:27
  for
• 22:28
  perfectionism
• 22:28
  at
• 22:28
  the
• 22:29
  moment.
• 22:29
  And
• 22:29
  so
• 22:29
  people
• 22:30
  are
• 22:30
  then
• 22:30
  having
• 22:30
  indecision.
• 22:31
  So
• 22:32
  whereas
• 22:32
  someone
• 22:32
  would
• 22:32
  go
• 22:33
  on
• 22:33
  a
• 22:33
  venue
• 22:33
  tour
• 22:33
  and
• 22:33
  say,
• 22:34
  oh,
• 22:34
  I've
• 22:34
  been
• 22:34
  to
• 22:34
  two
• 22:34
  other
• 22:35
  venues,
• 22:35
  they're
• 22:36
  saying
• 22:36
  things
• 22:36
  like,
• 22:36
  well,
• 22:36
  We've
• 22:37
  been
• 22:37
  to
• 22:37
  15
• 22:37
  venues
• 22:38
  so
• 22:38
  far
• 22:38
  because
• 22:38
  we're
• 22:39
  so
• 22:39
  worried
• 22:39
  we
• 22:39
  won't
• 22:40
  find
• 22:40
  the
• 22:40
  one.
• 22:41
  And
• 22:41
  what
• 22:41
  ends
• 22:42
  up
• 22:42
  happening
• 22:42
  is
• 22:42
  they
• 22:42
  just,
• 22:43
  they
• 22:43
  can't
• 22:43
  pick
• 22:43
  because
• 22:43
  they're
• 22:44
  so
• 22:44
  worried
• 22:44
  about
• 22:44
  getting
• 22:44
  it
• 22:44
  wrong
• 22:45
  and
• 22:45
  there's.
• 22:45
  Just
• 22:45
  too
• 22:45
  many
• 22:46
  and
• 22:46
  you
• 22:46
  just
• 22:46
  don't
• 22:47
  remember
• 22:47
  what
• 22:47
  you've
• 22:47
  seen.
• 22:47
  At
• 22:48
  that
• 22:48
  point,
• 22:48
  everything
• 22:49
  blurs
• 22:49
  into
• 22:49
  one
• 22:50
  venue.
• 22:50
  Yeah.
• 22:51
  It
• 22:52
  is
• 22:52
  about
• 22:52
  educating
• 22:53
  couples.
• 22:53
  A
• 22:53
  lot
• 22:53
  of
• 22:53
  that
• 22:54
  is
• 22:54
  making
• 22:54
  sure
• 22:55
  that
• 22:55
  they
• 22:55
  kind
• 22:55
  of
• 22:56
  scale
• 22:56
  back
• 22:57
  and
• 22:57
  think
• 22:58
  realistically
• 22:58
  and
• 22:59
  rationally
• 22:59
  as
• 22:59
  well.
• 23:00
  I
• 23:00
  think
• 23:00
  there
• 23:00
  is
• 23:00
  a
• 23:00
  bit
• 23:00
  of
• 23:01
  that
• 23:01
  social
• 23:01
  media
• 23:01
  myth
• 23:02
  of
• 23:02
  having
• 23:02
  the
• 23:02
  absolute
• 23:03
  perfect
• 23:03
  wedding
• 23:04
  and
• 23:04
  people
• 23:04
  put
• 23:04
  so
• 23:04
  much
• 23:05
  pressure
• 23:05
  on
• 23:05
  themselves
• 23:06
  to
• 23:06
  get
• 23:07
  that
• 23:07
  when
• 23:07
  actually
• 23:07
  it
• 23:07
  doesn't
• 23:08
  exist.
• 23:09
  You
• 23:09
  know,
• 23:10
  your
• 23:10
  wedding
• 23:10
  will
• 23:10
  be
• 23:10
  wonderful,
• 23:11
  it
• 23:11
  will
• 23:11
  be
• 23:12
  amazing,
• 23:12
  it'll
• 23:12
  be
• 23:13
  the
• 23:13
  best
• 23:13
  day
• 23:13
  of
• 23:13
  your
• 23:13
  life.
• 23:13
  But
• 23:14
  it
• 23:14
  will
• 23:14
  not
• 23:14
  necessarily
• 23:15
  be
• 23:15
  perfect.
• 23:17
  Yeah.
• 23:18
  And
• 23:18
  you
• 23:18
  wouldn't,
• 23:18
  you
• 23:19
  wouldn't
• 23:19
  do
• 23:19
  it
• 23:19
  like
• 23:20
  if
• 23:20
  you
• 23:20
  were
• 23:20
  trying
• 23:20
  to
• 23:20
  buy
• 23:20
  something
• 23:21
  on
• 23:21
  Etsy,
• 23:21
  you
• 23:22
  wouldn't
• 23:22
  bombard
• 23:23
  50
• 23:23
  people.
• 23:25
  Because
• 23:25
  I
• 23:25
  think
• 23:26
  it's
• 23:26
  that
• 23:26
  connect
• 23:26
  of
• 23:26
  like
• 23:27
  it's
• 23:27
  a
• 23:27
  small
• 23:27
  business
• 23:28
  and
• 23:28
  people
• 23:28
  seem
• 23:29
  to
• 23:29
  realize
• 23:29
  it
• 23:30
  outside
• 23:30
  of
• 23:30
  weddings,
• 23:31
  but
• 23:31
  within
• 23:31
  the
• 23:31
  wedding
• 23:32
  industry,
• 23:33
  people
• 23:34
  don't
• 23:34
  see
• 23:35
  it
• 23:35
  like
• 23:35
  that.
• 23:35
  And
• 23:35
  that's
• 23:36
  something
• 23:36
  I've
• 23:36
  been
• 23:36
  working
• 23:36
  on
• 23:37
  a
• 23:37
  lot
• 23:37
  in
• 23:37
  the
• 23:38
  last
• 23:38
  few
• 23:38
  years
• 23:38
  to
• 23:38
  try
• 23:39
  and
• 23:39
  make
• 23:40
  people
• 23:40
  realize
• 23:40
  it
• 23:40
  is
• 23:41
  actually
• 23:41
  just
• 23:41
  a
• 23:41
  lot
• 23:41
  of
• 23:41
  small
• 23:42
  independent
• 23:42
  businesses
• 23:43
  and
• 23:43
  you
• 23:43
  have
• 23:43
  to
• 23:43
  be
• 23:43
  respectful
• 23:44
  of
• 23:44
  them
• 23:44
  the
• 23:44
  way
• 23:45
  you
• 23:45
  are
• 23:45
  outside
• 23:45
  of
• 23:46
  this.
• 23:46
  We
• 23:46
  need
• 23:46
  like
• 23:47
  a
• 23:47
  little
• 23:47
  pop
• 23:47
  up
• 23:47
  so
• 23:47
  that
• 23:48
  when
• 23:48
  they
• 23:48
  click
• 23:48
  too
• 23:48
  many
• 23:48
  businesses
• 23:49
  it
• 23:49
  pops
• 23:49
  up
• 23:49
  on
• 23:50
  private
• 23:50
  and
• 23:50
  says,
• 23:50
  are
• 23:50
  you
• 23:51
  sure
• 23:51
  you
• 23:51
  want
• 23:51
  to
• 23:51
  contact
• 23:51
  this
• 23:52
  many
• 23:52
  people?
• 23:52
  People
• 23:53
  calm
• 23:53
  down,
• 23:54
  it's
• 23:54
  going
• 23:55
  to
• 23:55
  overwhelm
• 23:55
  you.
• 23:55
  Maybe
• 23:56
  pick
• 23:56
  a
• 23:56
  few
• 23:56
  less,
• 23:57
  do
• 23:57
  a
• 23:57
  bit
• 23:57
  more
• 23:57
  research.
• 23:58
  I
• 23:58
  will,
• 23:58
  I
• 23:59
  will
• 23:59
  send
• 23:59
  it
• 23:59
  to
• 24:00
  the
• 24:00
  dev
• 24:00
  team
• 24:00
  as
• 24:00
  a
• 24:01
  suggestion
• 24:02
  because.
• 24:02
  Yeah,
• 24:03
  it
• 24:03
  would
• 24:03
  work
• 24:03
  better.
• 24:04
  Time
• 24:04
  out.
• 24:05
  Like,
• 24:06
  yeah,
• 24:06
  you've
• 24:06
  exceeded
• 24:07
  your
• 24:07
  request
• 24:08
  limit.
• 24:08
  Please
• 24:08
  wait,
• 24:09
  just
• 24:09
  calm
• 24:09
  down
• 24:10
  because
• 24:10
  otherwise
• 24:10
  your
• 24:10
  inbox
• 24:11
  is
• 24:11
  going
• 24:11
  to
• 24:11
  be
• 24:11
  so
• 24:11
  full
• 24:12
  and
• 24:12
  you're
• 24:12
  going
• 24:12
  to
• 24:12
  regret
• 24:13
  your
• 24:13
  life
• 24:13
  choices.
• 24:14
  So
• 24:14
  please
• 24:14
  just
• 24:15
  do
• 24:15
  some
• 24:15
  more
• 24:16
  research
• 24:16
  before
• 24:16
  you
• 24:16
  click
• 24:17
  this
• 24:17
  button.
• 24:17
  We've
• 24:18
  been
• 24:18
  there
• 24:18
  on
• 24:18
  a
• 24:18
  few
• 24:19
  sides
• 24:19
  of
• 24:19
  it
• 24:19
  where
• 24:19
  couples
• 24:20
  will
• 24:20
  then
• 24:20
  say,
• 24:20
  I
• 24:20
  never
• 24:20
  did
• 24:21
  this.
• 24:21
  And
• 24:21
  it's
• 24:21
  like
• 24:22
  you
• 24:22
  did.
• 24:23
  You
• 24:23
  did.
• 24:24
  You
• 24:24
  just
• 24:24
  don't
• 24:24
  even
• 24:24
  remember
• 24:25
  because
• 24:25
  you
• 24:25
  sent
• 24:26
  out
• 24:26
  a
• 24:26
  hundred
• 24:27
  requests,
• 24:27
  so
• 24:28
  how
• 24:28
  can
• 24:28
  you
• 24:28
  possibly
• 24:28
  remember
• 24:29
  every
• 24:29
  single
• 24:29
  one?
• 24:29
  Yeah,
• 24:30
  and
• 24:30
  then
• 24:30
  you
• 24:30
  Forget
• 24:30
  that
• 24:30
  all
• 24:31
  100
• 24:31
  of
• 24:31
  those
• 24:31
  businesses
• 24:32
  are
• 24:32
  going
• 24:32
  to
• 24:32
  send
• 24:32
  you
• 24:33
  five
• 24:33
  different
• 24:33
  reminders
• 24:34
  and
• 24:34
  now
• 24:34
  you've
• 24:34
  got
• 24:34
  500
• 24:35
  emails
• 24:35
  in
• 24:36
  your
• 24:36
  inbox.
• 24:36
  So,
• 24:37
  yes,
• 24:37
  we
• 24:37
  need
• 24:37
  to
• 24:38
  get
• 24:38
  out
• 24:38
  there
• 24:38
  and
• 24:38
  educate
• 24:38
  couples.
• 24:39
  Just
• 24:39
  less
• 24:40
  is
• 24:40
  more.
• 24:40
  Do
• 24:40
  your
• 24:41
  research
• 24:41
  and
• 24:41
  narrow
• 24:41
  it
• 24:42
  down
• 24:42
  to
• 24:42
  three
• 24:42
  and
• 24:43
  then
• 24:43
  contact
• 24:43
  those
• 24:43
  three
• 24:44
  and
• 24:44
  then
• 24:44
  let's
• 24:44
  go
• 24:45
  from
• 24:45
  there.
• 24:45
  Absolutely,
• 24:46
  yeah.
• 24:46
  Now,
• 24:47
  talking
• 24:47
  about
• 24:47
  data,
• 24:48
  one
• 24:48
  of
• 24:48
  the
• 24:48
  things
• 24:48
  I
• 24:49
  have
• 24:49
  engaged
• 24:49
  with
• 24:49
  a
• 24:50
  lot
• 24:50
  over
• 24:50
  the
• 24:50
  last
• 24:51
  few
• 24:51
  years
• 24:51
  is,
• 24:51
  is
• 24:52
  your
• 24:52
  bride
• 24:52
  book
• 24:53
  report.
• 24:53
  Now,
• 24:53
  anyone
• 24:53
  listening
• 24:54
  to
• 24:54
  this
• 24:54
  podcast
• 24:54
  will
• 24:54
  know
• 24:55
  that
• 24:55
  I
• 24:55
  absolutely
• 24:56
  love
• 24:56
  an
• 24:56
  industry
• 24:56
  report.
• 24:57
  I
• 24:57
  love
• 24:57
  to
• 24:57
  pull
• 24:57
  out
• 24:58
  the
• 24:58
  stats.
• 24:58
  I
• 24:58
  love
• 24:59
  to
• 24:59
  see
• 24:59
  if
• 24:59
  it's
• 24:59
  backing
• 25:00
  up
• 25:00
  what
• 25:00
  I'm
• 25:00
  teaching
• 25:00
  on
• 25:01
  stage
• 25:01
  and
• 25:01
  on
• 25:02
  this
• 25:02
  podcast
• 25:02
  and
• 25:02
  to
• 25:02
  see
• 25:03
  what
• 25:03
  is
• 25:03
  going
• 25:03
  on
• 25:04
  out
• 25:04
  there.
• 25:05
  And
• 25:05
  your
• 25:05
  2026
• 25:06
  report
• 25:06
  is
• 25:06
  out
• 25:07
  now,
• 25:07
  so
• 25:07
  I've
• 25:07
  been
• 25:08
  having
• 25:08
  a
• 25:08
  little
• 25:08
  deep
• 25:09
  dive
• 25:09
  into
• 25:09
  it.
• 25:10
  I've
• 25:10
  been
• 25:10
  looking
• 25:10
  at
• 25:11
  some
• 25:11
  of
• 25:11
  the
• 25:11
  different
• 25:11
  things
• 25:12
  and
• 25:12
  I
• 25:12
  wanted
• 25:13
  to
• 25:13
  chat
• 25:13
  to
• 25:13
  you
• 25:13
  about
• 25:13
  some
• 25:14
  of
• 25:14
  the
• 25:14
  things
• 25:14
  that
• 25:14
  you're
• 25:15
  seeing
• 25:15
  in
• 25:15
  there,
• 25:15
  some
• 25:15
  of
• 25:15
  the
• 25:16
  things
• 25:16
  that
• 25:16
  I'm
• 25:16
  seeing
• 25:16
  in
• 25:17
  there
• 25:17
  to.
• 25:17
  To
• 25:17
  see
• 25:18
  what's
• 25:18
  going
• 25:18
  on.
• 25:18
  I
• 25:18
  think
• 25:19
  these
• 25:19
  industry
• 25:19
  reports
• 25:19
  are
• 25:20
  helpful
• 25:20
  to
• 25:20
  reflect
• 25:21
  back
• 25:21
  to
• 25:21
  us
• 25:21
  as
• 25:21
  an
• 25:22
  industry,
• 25:22
  what
• 25:22
  people
• 25:23
  want.
• 25:23
  Now,
• 25:23
  the
• 25:24
  first
• 25:24
  thing
• 25:24
  I
• 25:24
  saw
• 25:24
  in
• 25:25
  there
• 25:25
  that
• 25:25
  I
• 25:25
  thought
• 25:25
  was
• 25:25
  really
• 25:26
  interesting
• 25:26
  and
• 25:27
  definitely
• 25:27
  backs
• 25:27
  up
• 25:27
  what
• 25:28
  I'm
• 25:28
  teaching
• 25:28
  is
• 25:29
  around
• 25:29
  the
• 25:29
  length
• 25:30
  of
• 25:30
  time
• 25:30
  someone
• 25:31
  is
• 25:31
  getting
• 25:31
  engaged
• 25:32
  is
• 25:33
  dropping.
• 25:34
  Yes,
• 25:34
  yes,
• 25:35
  we
• 25:35
  are
• 25:35
  seeing
• 25:36
  this.
• 25:36
  And
• 25:36
  I
• 25:36
  think
• 25:37
  it's
• 25:37
  really
• 25:37
  interesting
• 25:38
  because
• 25:38
  it's
• 25:38
  something
• 25:38
  I'd
• 25:38
  been
• 25:39
  hearing
• 25:39
  kind
• 25:39
  of
• 25:39
  anecdotally
• 25:40
  as
• 25:40
  well.
• 25:41
  Obviously.
• 25:41
  I
• 25:42
  joined
• 25:42
  Bright
• 25:42
  Book
• 25:43
  three
• 25:43
  weeks
• 25:43
  ago,
• 25:44
  so
• 25:44
  I
• 25:44
  wasn't
• 25:45
  working
• 25:45
  on
• 25:45
  the
• 25:45
  team
• 25:46
  that
• 25:46
  compiled
• 25:47
  this
• 25:47
  data.
• 25:47
  But
• 25:47
  I
• 25:47
  have
• 25:48
  had
• 25:48
  a
• 25:48
  big
• 25:48
  look
• 25:48
  into
• 25:49
  it
• 25:49
  and
• 25:49
  I've
• 25:50
  been
• 25:50
  hearing
• 25:50
  that
• 25:51
  couples
• 25:51
  are
• 25:52
  keen,
• 25:53
  once
• 25:53
  they
• 25:53
  get
• 25:53
  engaged,
• 25:54
  they
• 25:54
  don't
• 25:54
  want
• 25:54
  to
• 25:54
  wait
• 25:54
  around
• 25:54
  anymore.
• 25:55
  And
• 25:55
  I
• 25:55
  think
• 25:55
  there's
• 25:56
  a
• 25:56
  couple
• 25:56
  of
• 25:56
  reasons
• 25:56
  here.
• 25:56
  You
• 25:56
  know,
• 25:57
  people
• 25:57
  are
• 25:57
  getting
• 25:57
  engaged
• 25:58
  at
• 25:58
  an
• 25:58
  older
• 25:59
  and
• 25:59
  older
• 25:59
  age,
• 25:59
  so
• 25:59
  they're,
• 26:00
  you
• 26:00
  know,
• 26:00
  more
• 26:00
  established
• 26:01
  in
• 26:01
  their
• 26:01
  life.
• 26:01
  They
• 26:01
  don't
• 26:01
  need
• 26:02
  perhaps
• 26:02
  such
• 26:02
  a
• 26:02
  long
• 26:02
  lead
• 26:03
  up
• 26:03
  to
• 26:03
  save,
• 26:03
  save
• 26:04
  up
• 26:04
  for
• 26:04
  things.
• 26:04
  I'm
• 26:05
  also
• 26:05
  seeing
• 26:06
  people
• 26:06
  have
• 26:06
  a
• 26:06
  bit
• 26:06
  more
• 26:06
  of
• 26:07
  a
• 26:07
  casual
• 26:07
  approach
• 26:07
  to
• 26:08
  it
• 26:09
  and
• 26:09
  perhaps
• 26:09
  they
• 26:10
  couldn't
• 26:10
  even
• 26:10
  tell
• 26:10
  you
• 26:11
  the
• 26:11
  point.
• 26:11
  They
• 26:11
  actually
• 26:11
  got
• 26:12
  engaged,
• 26:12
  but
• 26:12
  they
• 26:12
  decided
• 26:13
  to
• 26:13
  get
• 26:13
  married.
• 26:14
  And
• 26:14
  I'm
• 26:14
  hearing
• 26:15
  from
• 26:15
  a
• 26:15
  lot
• 26:15
  of
• 26:16
  vendors,
• 26:16
  a
• 26:16
  lot
• 26:16
  of
• 26:17
  venues
• 26:17
  that
• 26:17
  people
• 26:17
  are
• 26:18
  inquiring
• 26:18
  at
• 26:19
  a
• 26:19
  more
• 26:19
  kind
• 26:19
  of
• 26:19
  last
• 26:19
  minute
• 26:20
  rate
• 26:20
  than
• 26:20
  they
• 26:20
  did
• 26:21
  before.
• 26:21
  Before.
• 26:21
  We're
• 26:21
  getting
• 26:22
  much
• 26:22
  shorter
• 26:22
  lead
• 26:22
  times.
• 26:23
  Yeah.
• 26:23
  And
• 26:24
  I
• 26:24
  think
• 26:24
  that
• 26:24
  is
• 26:24
  because
• 26:25
  people
• 26:25
  are
• 26:26
  a
• 26:26
  bit
• 26:26
  more
• 26:27
  chill
• 26:27
  about
• 26:28
  it
• 26:28
  than
• 26:28
  they
• 26:28
  used
• 26:28
  to
• 26:29
  be.
• 26:29
  I
• 26:29
  do
• 26:29
  think
• 26:29
  it's
• 26:30
  a
• 26:30
  bit
• 26:30
  of
• 26:30
  the
• 26:30
  pandemic
• 26:30
  effect.
• 26:31
  I
• 26:31
  hate
• 26:31
  talking
• 26:31
  about
• 26:31
  it.
• 26:32
  I
• 26:32
  know
• 26:32
  it
• 26:32
  was
• 26:32
  so
• 26:32
  long
• 26:32
  ago,
• 26:32
  but
• 26:33
  I
• 26:33
  do
• 26:33
  think
• 26:33
  it
• 26:33
  did
• 26:33
  change.
• 26:34
  It
• 26:35
  changed
• 26:35
  our
• 26:35
  culture
• 26:36
  around
• 26:36
  planning
• 26:36
  things
• 26:37
  so
• 26:37
  far
• 26:37
  ahead.
• 26:37
  Because
• 26:38
  when
• 26:38
  people
• 26:38
  have
• 26:38
  planned
• 26:38
  so
• 26:38
  far
• 26:39
  ahead,
• 26:39
  the
• 26:39
  world
• 26:39
  changed
• 26:40
  and
• 26:40
  everything
• 26:40
  got
• 26:40
  canceled.
• 26:41
  I
• 26:42
  know
• 26:42
  even
• 26:42
  in
• 26:42
  my
• 26:42
  own
• 26:43
  life,
• 26:43
  like,
• 26:43
  I
• 26:43
  don't
• 26:43
  want
• 26:44
  to
• 26:44
  book
• 26:44
  holidays
• 26:44
  as
• 26:45
  far
• 26:45
  ahead
• 26:45
  as
• 26:45
  I
• 26:45
  used
• 26:46
  to
• 26:46
  in
• 26:46
  case
• 26:46
  something
• 26:47
  happens
• 26:47
  and
• 26:47
  I
• 26:47
  can't
• 26:48
  go.
• 26:48
  Yeah.
• 26:49
  I
• 26:49
  mean,
• 26:49
  I
• 26:49
  think
• 26:50
  the
• 26:50
  wedding
• 26:50
  industry
• 26:51
  is
• 26:51
  one
• 26:52
  of
• 26:52
  the
• 26:52
  most,
• 26:53
  like,
• 26:53
  had
• 26:53
  the
• 26:53
  most
• 26:54
  lasting
• 26:54
  impact
• 26:54
  from
• 26:54
  COVID
• 26:55
  We're
• 26:55
  still
• 26:56
  seeing
• 26:56
  it
• 26:56
  today,
• 26:56
  I
• 26:56
  think.
• 26:57
  Yeah.
• 26:57
  Most
• 26:57
  places
• 26:58
  have
• 26:58
  moved
• 26:58
  on,
• 26:58
  but
• 26:59
  we're
• 26:59
  still
• 26:59
  getting
• 26:59
  ripples
• 27:00
  here
• 27:00
  in
• 27:01
  the
• 27:01
  wedding
• 27:01
  world.
• 27:01
  Yeah,
• 27:01
  we
• 27:02
  definitely
• 27:02
  are.
• 27:02
  But
• 27:02
  I
• 27:02
  thought
• 27:03
  that
• 27:03
  was
• 27:03
  interesting
• 27:03
  that
• 27:03
  your
• 27:03
  stats
• 27:04
  backed
• 27:04
  up
• 27:04
  because
• 27:04
  I've
• 27:04
  been
• 27:05
  saying
• 27:05
  to
• 27:05
  people
• 27:06
  for
• 27:06
  a
• 27:06
  long
• 27:06
  time
• 27:06
  we're
• 27:07
  seeing
• 27:07
  this
• 27:07
  shrinking
• 27:08
  in
• 27:09
  lead
• 27:09
  time
• 27:09
  and
• 27:10
  that
• 27:10
  is
• 27:10
  stressful
• 27:10
  for
• 27:11
  vendors
• 27:11
  because
• 27:11
  they're
• 27:11
  used
• 27:12
  to
• 27:12
  the
• 27:12
  old
• 27:12
  way
• 27:12
  of
• 27:12
  doing
• 27:13
  things
• 27:13
  where
• 27:13
  their
• 27:14
  whole
• 27:14
  diary
• 27:14
  was
• 27:14
  booked
• 27:15
  up
• 27:15
  12
• 27:15
  months
• 27:15
  in
• 27:15
  advance
• 27:16
  and
• 27:16
  now
• 27:16
  they're
• 27:16
  having
• 27:17
  to
• 27:17
  go
• 27:17
  into
• 27:17
  a
• 27:17
  year
• 27:17
  with
• 27:18
  gambling
• 27:18
  gaps
• 27:18
  and
• 27:19
  not
• 27:19
  panic.
• 27:20
  Because
• 27:20
  actually
• 27:20
  we
• 27:21
  know,
• 27:21
  and
• 27:22
  I've
• 27:22
  said
• 27:22
  it
• 27:22
  to
• 27:22
  so
• 27:22
  many
• 27:22
  people,
• 27:23
  is
• 27:23
  there
• 27:23
  are
• 27:24
  so
• 27:24
  many
• 27:24
  people
• 27:24
  in
• 27:24
  this
• 27:25
  boat.
• 27:25
  And
• 27:25
  I
• 27:25
  know
• 27:25
  that
• 27:26
  doesn't,
• 27:26
  you
• 27:26
  know,
• 27:26
  it
• 27:27
  doesn't
• 27:27
  help
• 27:27
  with
• 27:27
  the
• 27:27
  gaps,
• 27:28
  but
• 27:28
  knowing
• 27:28
  that
• 27:28
  actually
• 27:29
  across
• 27:29
  the
• 27:29
  board
• 27:30
  everyone
• 27:30
  is
• 27:31
  experiencing
• 27:31
  the
• 27:31
  same
• 27:32
  thing,
• 27:32
  hopefully
• 27:33
  is
• 27:33
  reassuring.
• 27:35
  Yeah.
• 27:35
  And
• 27:35
  actually
• 27:36
  the
• 27:36
  data
• 27:36
  backs
• 27:37
  up
• 27:37
  that
• 27:37
  it's
• 27:37
  not
• 27:37
  that
• 27:37
  they
• 27:37
  don't
• 27:38
  like
• 27:38
  you
• 27:38
  and
• 27:38
  they've
• 27:38
  disappeared,
• 27:39
  it's
• 27:40
  just
• 27:40
  that
• 27:40
  they're
• 27:40
  spending
• 27:41
  less
• 27:41
  time
• 27:41
  planning.
• 27:42
  And
• 27:42
  actually
• 27:43
  that's
• 27:43
  good
• 27:43
  for
• 27:43
  you
• 27:43
  and
• 27:44
  your
• 27:44
  budgeting
• 27:44
  and
• 27:44
  everything
• 27:45
  else
• 27:45
  when
• 27:45
  you
• 27:45
  get
• 27:45
  your
• 27:45
  head
• 27:45
  around
• 27:46
  it,
• 27:46
  because
• 27:46
  actually
• 27:46
  the
• 27:47
  work
• 27:47
  and
• 27:47
  the
• 27:47
  money
• 27:48
  will
• 27:48
  come
• 27:48
  into
• 27:48
  your
• 27:48
  business
• 27:49
  sooner.
• 27:50
  So
• 27:50
  the
• 27:50
  other
• 27:50
  thing
• 27:50
  that
• 27:50
  came
• 27:51
  out
• 27:51
  of
• 27:51
  the
• 27:51
  report
• 27:51
  quite
• 27:52
  strongly,
• 27:52
  I
• 27:52
  felt,
• 27:53
  Was
• 27:53
  this
• 27:53
  stat.
• 27:54
  81%
• 27:55
  of
• 27:55
  couples
• 27:55
  said
• 27:56
  they
• 27:56
  felt
• 27:56
  frustrated
• 27:57
  at
• 27:57
  the
• 27:58
  start
• 27:58
  of
• 27:58
  their
• 27:58
  journey.
• 27:59
  Now,
• 27:59
  this
• 27:59
  was
• 28:00
  particularly
• 28:00
  around
• 28:00
  when
• 28:00
  contacting
• 28:01
  a
• 28:01
  venue,
• 28:02
  although
• 28:02
  I
• 28:02
  imagine
• 28:03
  it
• 28:03
  probably
• 28:04
  translates
• 28:05
  across
• 28:05
  the
• 28:05
  rest
• 28:05
  of
• 28:05
  the
• 28:05
  industry
• 28:06
  as
• 28:06
  well.
• 28:07
  And
• 28:07
  I
• 28:07
  Thought
• 28:07
  that
• 28:07
  was
• 28:07
  a
• 28:07
  really
• 28:08
  high
• 28:08
  stat,
• 28:09
  that
• 28:09
  that
• 28:10
  many
• 28:10
  people
• 28:10
  felt
• 28:10
  frustrated
• 28:11
  straight
• 28:12
  away
• 28:12
  when
• 28:12
  they
• 28:13
  were
• 28:13
  contacting
• 28:13
  someone.
• 28:14
  So
• 28:14
  what
• 28:14
  do
• 28:14
  you
• 28:15
  think
• 28:15
  that's
• 28:15
  all
• 28:16
  about?
• 28:16
  I
• 28:16
  think
• 28:16
  there's
• 28:16
  again
• 28:17
  two
• 28:17
  things
• 28:17
  to
• 28:18
  consider
• 28:18
  here,
• 28:18
  that
• 28:18
  people
• 28:19
  have
• 28:19
  incredibly
• 28:20
  high
• 28:20
  expectations.
• 28:21
  When
• 28:21
  you
• 28:22
  get
• 28:22
  engaged,
• 28:22
  you're
• 28:22
  so
• 28:23
  excited,
• 28:23
  you're
• 28:24
  in
• 28:24
  that
• 28:24
  bubble
• 28:25
  and
• 28:25
  you
• 28:25
  are
• 28:25
  the
• 28:26
  only
• 28:26
  people
• 28:26
  in
• 28:26
  the
• 28:26
  world
• 28:27
  who
• 28:27
  have
• 28:27
  got
• 28:27
  engaged
• 28:27
  and
• 28:28
  who
• 28:28
  are
• 28:28
  planning
• 28:28
  a
• 28:28
  wedding.
• 28:29
  There
• 28:29
  is
• 28:29
  no
• 28:29
  one
• 28:29
  else
• 28:30
  and
• 28:31
  nor
• 28:31
  should
• 28:31
  there
• 28:31
  be
• 28:32
  anyone
• 28:32
  else.
• 28:33
  And
• 28:33
  so
• 28:33
  they're
• 28:33
  inquiring
• 28:34
  and
• 28:34
  they're
• 28:34
  expecting
• 28:35
  to
• 28:35
  be
• 28:35
  treated
• 28:36
  that
• 28:36
  way.
• 28:37
  And
• 28:37
  we
• 28:38
  do
• 28:38
  have,
• 28:38
  again,
• 28:39
  we
• 28:39
  have
• 28:40
  businesses
• 28:40
  that
• 28:40
  are
• 28:40
  fatigued
• 28:41
  because
• 28:41
  they
• 28:42
  have
• 28:42
  had
• 28:42
  100
• 28:42
  inquiries
• 28:43
  a
• 28:43
  day
• 28:44
  from
• 28:44
  these
• 28:44
  couples
• 28:44
  who
• 28:45
  are
• 28:45
  the
• 28:45
  only
• 28:45
  people
• 28:45
  in
• 28:45
  the
• 28:46
  world
• 28:46
  to
• 28:46
  be
• 28:46
  getting
• 28:46
  engaged.
• 28:48
  So
• 28:48
  you
• 28:48
  know,
• 28:48
  they're
• 28:49
  relying
• 28:49
  on
• 28:49
  automation,
• 28:50
  they're
• 28:50
  relying
• 28:51
  on
• 28:52
  pre
• 28:52
  scheduled
• 28:53
  messaging
• 28:53
  and
• 28:53
  things.
• 28:54
  And
• 28:54
  then
• 28:54
  people
• 28:54
  are
• 28:54
  suddenly
• 28:55
  like,
• 28:55
  well,
• 28:55
  excuse
• 28:55
  me,
• 28:57
  this
• 28:57
  is
• 28:57
  the
• 28:57
  biggest
• 28:57
  and
• 28:58
  best
• 28:58
  wedding
• 28:58
  you're
• 28:58
  gonna
• 28:58
  have.
• 28:59
  And
• 28:59
  you're
• 28:59
  not
• 28:59
  treating
• 28:59
  me
• 29:00
  like
• 29:00
  where's
• 29:01
  my
• 29:01
  red
• 29:01
  carpet?
• 29:02
  That
• 29:02
  rolls
• 29:02
  out
• 29:02
  of
• 29:02
  your
• 29:02
  email.
• 29:03
  And
• 29:04
  I
• 29:04
  think
• 29:04
  that
• 29:04
  is
• 29:05
  probably
• 29:05
  the
• 29:05
  biggest
• 29:06
  source
• 29:06
  of
• 29:06
  that
• 29:06
  is
• 29:06
  that
• 29:06
  they're
• 29:07
  expecting
• 29:07
  this
• 29:07
  personalized
• 29:08
  touch.
• 29:09
  They've
• 29:09
  been
• 29:09
  told
• 29:09
  that
• 29:10
  this
• 29:10
  is
• 29:10
  going
• 29:10
  to
• 29:10
  be
• 29:11
  the
• 29:11
  most
• 29:11
  special,
• 29:11
  personalized,
• 29:12
  incredible
• 29:13
  experience
• 29:13
  of
• 29:13
  their
• 29:13
  life.
• 29:13
  And
• 29:14
  if
• 29:14
  they
• 29:14
  get
• 29:14
  an
• 29:14
  automated.
• 29:15
  Thanks
• 29:16
  so
• 29:16
  much
• 29:16
  for
• 29:16
  your
• 29:16
  message.
• 29:17
  It's
• 29:17
  in
• 29:17
  my
• 29:17
  inbox.
• 29:18
  I'll
• 29:18
  get
• 29:18
  back
• 29:18
  to
• 29:18
  you.
• 29:19
  I
• 29:19
  think
• 29:19
  it
• 29:19
  dulls
• 29:20
  the
• 29:20
  shine
• 29:20
  a
• 29:21
  little
• 29:21
  bit
• 29:21
  and
• 29:21
  it
• 29:21
  probably
• 29:22
  makes
• 29:22
  them
• 29:23
  feel
• 29:23
  a
• 29:23
  little
• 29:23
  bit
• 29:23
  more,
• 29:24
  not
• 29:25
  like
• 29:25
  overly
• 29:25
  negative
• 29:26
  towards
• 29:26
  it,
• 29:26
  but
• 29:26
  it
• 29:26
  does
• 29:27
  dull
• 29:27
  that
• 29:27
  excitement
• 29:28
  a
• 29:28
  little
• 29:28
  bit.
• 29:28
  Yeah,
• 29:29
  I
• 29:29
  thought
• 29:29
  another
• 29:29
  interesting
• 29:30
  thing
• 29:30
  that
• 29:30
  it
• 29:30
  said
• 29:30
  in
• 29:30
  your
• 29:30
  report
• 29:31
  as
• 29:31
  well
• 29:31
  is
• 29:31
  they
• 29:31
  get
• 29:32
  frustrated
• 29:32
  when
• 29:33
  they
• 29:33
  download
• 29:33
  a
• 29:34
  brochure
• 29:34
  and
• 29:34
  get
• 29:34
  the
• 29:34
  same
• 29:35
  information
• 29:35
  in
• 29:35
  the
• 29:35
  brochure
• 29:36
  that
• 29:36
  they've
• 29:36
  already
• 29:37
  had.
• 29:37
  And
• 29:37
  I
• 29:38
  see
• 29:38
  this
• 29:38
  a
• 29:38
  lot
• 29:38
  and
• 29:38
  actually
• 29:39
  I
• 29:39
  see
• 29:39
  it
• 29:39
  being
• 29:39
  taught
• 29:40
  somewhere.
• 29:40
  Some
• 29:40
  places
• 29:41
  that,
• 29:41
  oh,
• 29:41
  have
• 29:41
  a
• 29:42
  brochure
• 29:42
  to
• 29:42
  get
• 29:42
  the
• 29:42
  email
• 29:43
  addresses
• 29:43
  but
• 29:44
  then
• 29:44
  just
• 29:44
  have
• 29:44
  the
• 29:44
  same
• 29:44
  information
• 29:45
  in
• 29:45
  it.
• 29:45
  But
• 29:45
  it's
• 29:46
  interesting
• 29:46
  that
• 29:46
  the
• 29:46
  couples
• 29:47
  are
• 29:47
  saying
• 29:47
  that's
• 29:47
  annoying
• 29:48
  them.
• 29:48
  It
• 29:48
  is.
• 29:48
  Because,
• 29:49
  you
• 29:49
  know,
• 29:49
  it
• 29:49
  is
• 29:49
  actually
• 29:50
  a
• 29:50
  bit
• 29:50
  of
• 29:50
  an
• 29:50
  effort
• 29:51
  to
• 29:51
  download
• 29:51
  something,
• 29:52
  to
• 29:52
  go
• 29:52
  into
• 29:52
  your
• 29:52
  folder,
• 29:53
  to
• 29:53
  open
• 29:53
  it,
• 29:53
  to
• 29:53
  look
• 29:54
  through
• 29:54
  it.
• 29:54
  If
• 29:54
  you've
• 29:54
  already
• 29:54
  seen
• 29:55
  the
• 29:55
  stuff
• 29:55
  like
• 29:56
  that
• 29:56
  is
• 29:57
  really
• 29:57
  annoying
• 29:57
  across
• 29:57
  the
• 29:58
  board.
• 29:59
  Like
• 29:59
  not
• 29:59
  just,
• 29:59
  but
• 29:59
  you
• 30:00
  know,
• 30:00
  you
• 30:00
  do
• 30:00
  it
• 30:00
  with
• 30:00
  restaurants
• 30:01
  and
• 30:01
  menus
• 30:01
  and
• 30:02
  things.
• 30:02
  If
• 30:02
  it's,
• 30:02
  if
• 30:03
  it's
• 30:03
  just
• 30:03
  the
• 30:03
  same
• 30:03
  stuff,
• 30:03
  like,
• 30:04
  what
• 30:04
  was
• 30:04
  the
• 30:04
  point?
• 30:05
  Don't
• 30:05
  give
• 30:06
  people
• 30:06
  extra
• 30:06
  admin
• 30:07
  for
• 30:07
  no
• 30:07
  reason.
• 30:08
  I
• 30:08
  think
• 30:08
  brochures
• 30:09
  should
• 30:09
  contain
• 30:09
  like
• 30:10
  detailed
• 30:10
  breakdowns
• 30:11
  of
• 30:11
  packages.
• 30:11
  They
• 30:12
  should
• 30:12
  contain
• 30:13
  really
• 30:14
  like
• 30:14
  Beautiful
• 30:15
  imagery
• 30:16
  that
• 30:16
  you
• 30:16
  don't
• 30:16
  already
• 30:16
  have
• 30:17
  on
• 30:17
  your
• 30:17
  website.
• 30:18
  They
• 30:18
  should
• 30:18
  go
• 30:18
  above
• 30:19
  and
• 30:19
  beyond,
• 30:19
  because
• 30:19
  if
• 30:20
  someone's
• 30:20
  downloading
• 30:20
  a
• 30:21
  brochure,
• 30:21
  they
• 30:21
  are
• 30:22
  that
• 30:22
  bit
• 30:22
  more
• 30:22
  committed.
• 30:23
  So
• 30:23
  you
• 30:23
  should
• 30:23
  be
• 30:24
  giving
• 30:24
  them
• 30:24
  a
• 30:24
  little
• 30:24
  bit
• 30:25
  more
• 30:25
  and
• 30:25
  maybe
• 30:26
  even
• 30:26
  you
• 30:26
  can
• 30:26
  include
• 30:27
  some
• 30:27
  sort
• 30:27
  of
• 30:27
  incentive
• 30:28
  for
• 30:28
  inquiring,
• 30:29
  like,
• 30:29
  anything
• 30:30
  you
• 30:30
  can
• 30:30
  do,
• 30:30
  because
• 30:31
  at
• 30:31
  that
• 30:31
  point
• 30:31
  they're
• 30:31
  quite
• 30:32
  captivated.
• 30:32
  So,
• 30:32
  like,
• 30:33
  build
• 30:33
  on
• 30:33
  that.
• 30:33
  Don't
• 30:34
  just
• 30:34
  treat
• 30:34
  them
• 30:35
  like
• 30:35
  another
• 30:36
  template
• 30:36
  to
• 30:37
  be
• 30:37
  fulfilled.
• 30:38
  You
• 30:38
  need,
• 30:38
  like
• 30:38
  a
• 30:38
  little
• 30:39
  secret
• 30:39
  nugget
• 30:39
  in
• 30:39
  there
• 30:40
  somewhere
• 30:40
  that
• 30:40
  they
• 30:40
  get
• 30:40
  excited
• 30:41
  about.
• 30:41
  You
• 30:41
  remember
• 30:41
  back
• 30:42
  on,
• 30:42
  in
• 30:42
  the
• 30:42
  old
• 30:42
  days
• 30:42
  when
• 30:42
  you
• 30:43
  bought
• 30:43
  a
• 30:43
  CD
• 30:43
  and
• 30:43
  at
• 30:43
  the
• 30:44
  end
• 30:44
  of,
• 30:44
  like,
• 30:44
  track
• 30:44
  10,
• 30:45
  if
• 30:45
  you
• 30:45
  left
• 30:46
  it
• 30:46
  going,
• 30:46
  there's
• 30:47
  like
• 30:47
  a
• 30:47
  secret.
• 30:47
  There
• 30:48
  was
• 30:48
  like
• 30:48
  a
• 30:48
  secret
• 30:48
  bit
• 30:49
  at
• 30:49
  the
• 30:49
  end
• 30:49
  that
• 30:49
  rewarded
• 30:50
  you
• 30:50
  for
• 30:50
  listening.
• 30:51
  Take
• 30:51
  the
• 30:51
  COVID
• 30:51
  out
• 30:52
  and
• 30:52
  unfold
• 30:52
  it.
• 30:52
  And
• 30:53
  it
• 30:53
  was
• 30:53
  a
• 30:53
  poster
• 30:54
  or
• 30:54
  something.
• 30:54
  Yeah,
• 30:55
  just
• 30:55
  a
• 30:55
  little
• 30:55
  bit
• 30:56
  more
• 30:56
  for
• 30:56
  the,
• 30:56
  you
• 30:57
  know,
• 30:57
  go
• 30:57
  that
• 30:57
  little
• 30:58
  extra
• 30:58
  mile
• 30:58
  for
• 30:58
  that
• 30:59
  conversion,
• 30:59
  because
• 30:59
  I
• 30:59
  think
• 31:00
  it
• 31:00
  would
• 31:00
  be
• 31:00
  worth
• 31:00
  it.
• 31:01
  So
• 31:01
  you
• 31:01
  could
• 31:01
  have
• 31:01
  like
• 31:02
  a
• 31:02
  get,
• 31:03
  you
• 31:03
  know,
• 31:03
  buy
• 31:03
  three
• 31:04
  lots
• 31:05
  of
• 31:05
  canapes
• 31:05
  and
• 31:05
  get
• 31:06
  a
• 31:06
  fourth
• 31:06
  lot
• 31:06
  free
• 31:07
  or
• 31:07
  something.
• 31:07
  If
• 31:07
  you
• 31:08
  inquire
• 31:08
  off
• 31:08
  the
• 31:08
  back
• 31:08
  of
• 31:09
  this
• 31:09
  brochure,
• 31:09
  like
• 31:09
  that
• 31:10
  kind
• 31:10
  of
• 31:10
  thing,
• 31:11
  just
• 31:11
  to
• 31:11
  make
• 31:11
  sure
• 31:11
  they're
• 31:12
  reading
• 31:12
  it.
• 31:12
  Give
• 31:12
  them
• 31:13
  something
• 31:13
  extra
• 31:14
  and
• 31:14
  to
• 31:14
  show
• 31:15
  them
• 31:15
  that
• 31:15
  you,
• 31:15
  like,
• 31:15
  value
• 31:16
  them.
• 31:16
  Yeah.
• 31:16
  And
• 31:16
  it
• 31:17
  is
• 31:17
  so
• 31:17
  difficult
• 31:18
  because
• 31:18
  at
• 31:18
  the
• 31:18
  moment
• 31:19
  we
• 31:19
  are
• 31:19
  seeing
• 31:19
  a
• 31:19
  lot
• 31:19
  of
• 31:20
  conflicting
• 31:20
  stuff
• 31:21
  going
• 31:21
  on.
• 31:21
  And
• 31:21
  again,
• 31:22
  I
• 31:22
  have
• 31:22
  this
• 31:22
  conversation
• 31:23
  with
• 31:23
  people
• 31:23
  a
• 31:23
  lot
• 31:23
  where
• 31:24
  they're
• 31:24
  like,
• 31:24
  well,
• 31:24
  on
• 31:24
  one
• 31:25
  hand
• 31:25
  you're
• 31:25
  telling
• 31:25
  me
• 31:25
  to
• 31:25
  automate,
• 31:26
  and
• 31:26
  the
• 31:26
  other
• 31:26
  hand
• 31:26
  you're
• 31:27
  telling
• 31:27
  me
• 31:27
  to
• 31:27
  personalize.
• 31:28
  And
• 31:28
  that
• 31:28
  is
• 31:29
  true.
• 31:29
  I
• 31:29
  am
• 31:29
  telling
• 31:30
  them
• 31:30
  both
• 31:30
  those
• 31:30
  things.
• 31:30
  And
• 31:31
  I
• 31:31
  do
• 31:31
  think,
• 31:31
  think
• 31:32
  we
• 31:32
  have
• 31:32
  to
• 31:32
  find
• 31:32
  a
• 31:33
  happy
• 31:33
  medium
• 31:33
  and
• 31:34
  find
• 31:34
  a
• 31:34
  way
• 31:34
  to
• 31:35
  do
• 31:35
  it.
• 31:35
  So
• 31:35
  I've
• 31:36
  got
• 31:36
  some
• 31:36
  venues
• 31:36
  where
• 31:37
  we
• 31:37
  are
• 31:37
  now.
• 31:38
  They
• 31:38
  will
• 31:38
  get
• 31:38
  an
• 31:39
  automated
• 31:39
  message
• 31:39
  when
• 31:40
  they're
• 31:40
  at
• 31:40
  the
• 31:40
  top
• 31:40
  of
• 31:40
  that
• 31:40
  excitement
• 31:41
  curve.
• 31:41
  They
• 31:41
  need
• 31:41
  to
• 31:42
  get
• 31:42
  something
• 31:42
  that
• 31:43
  tells
• 31:43
  them
• 31:43
  what
• 31:43
  to
• 31:43
  do
• 31:43
  next,
• 31:44
  but
• 31:44
  then
• 31:45
  saying,
• 31:46
  follow
• 31:46
  it
• 31:46
  up
• 31:46
  as
• 31:47
  soon
• 31:47
  as
• 31:47
  you
• 31:47
  can
• 31:48
  with
• 31:48
  a
• 31:48
  second
• 31:48
  personal
• 31:49
  message
• 31:50
  as
• 31:50
  well,
• 31:50
  so
• 31:51
  that
• 31:51
  you
• 31:51
  know
• 31:52
  you're
• 31:52
  seeing
• 31:52
  both
• 31:52
  sides
• 31:53
  of
• 31:53
  things,
• 31:53
  it's
• 31:53
  not
• 31:53
  one
• 31:53
  or
• 31:54
  the
• 31:54
  other.
• 31:54
  Yeah.
• 31:54
  And
• 31:55
  even
• 31:55
  your
• 31:55
  automation
• 31:56
  can
• 31:56
  be
• 31:56
  tailored
• 31:56
  so
• 31:57
  your
• 31:57
  automated
• 31:57
  message
• 31:58
  could
• 31:58
  say,
• 31:58
  thanks
• 31:58
  for
• 31:59
  your
• 31:59
  message.
• 31:59
  Message,
• 31:59
  please
• 32:00
  reply.
• 32:00
  Tell
• 32:01
  us
• 32:01
  the
• 32:01
  date
• 32:01
  you
• 32:01
  got
• 32:01
  engaged,
• 32:02
  tell
• 32:02
  us
• 32:02
  which
• 32:02
  platform
• 32:03
  you
• 32:03
  found
• 32:03
  us
• 32:03
  on,
• 32:04
  tell
• 32:04
  us
• 32:04
  these
• 32:04
  things
• 32:04
  and
• 32:05
  we
• 32:05
  will
• 32:05
  get
• 32:05
  back
• 32:05
  to
• 32:05
  you
• 32:06
  as
• 32:06
  soon
• 32:06
  as
• 32:06
  possible.
• 32:07
  Because
• 32:08
  then
• 32:08
  also
• 32:08
  you're
• 32:08
  kind
• 32:08
  of
• 32:09
  qualifying
• 32:09
  as
• 32:09
  well.
• 32:09
  Because
• 32:10
  if
• 32:10
  people
• 32:10
  don't
• 32:10
  reply
• 32:11
  to
• 32:11
  that
• 32:11
  stage,
• 32:11
  then
• 32:12
  you
• 32:12
  can
• 32:12
  probably
• 32:12
  assume
• 32:13
  they're
• 32:13
  not,
• 32:14
  again,
• 32:14
  as
• 32:14
  actively
• 32:15
  invested.
• 32:15
  As
• 32:16
  those
• 32:16
  who
• 32:16
  are
• 32:16
  doing
• 32:16
  it
• 32:17
  and
• 32:17
  downloading
• 32:17
  the
• 32:17
  brochure,
• 32:18
  get
• 32:18
  more
• 32:18
  information
• 32:19
  about
• 32:19
  them.
• 32:19
  That
• 32:19
  helps
• 32:20
  you
• 32:20
  tailor
• 32:20
  your
• 32:20
  messaging
• 32:21
  from
• 32:21
  then
• 32:21
  on.
• 32:22
  And
• 32:22
  I
• 32:22
  think
• 32:23
  that's
• 32:23
  really
• 32:23
  important
• 32:24
  because
• 32:25
  so
• 32:26
  I
• 32:26
  sent
• 32:26
  out
• 32:26
  that
• 32:26
  email
• 32:26
  the
• 32:27
  other
• 32:27
  day
• 32:27
  to
• 32:27
  people
• 32:27
  saying,
• 32:28
  hey,
• 32:28
  here
• 32:28
  I
• 32:28
  am.
• 32:29
  I
• 32:29
  think
• 32:29
  I
• 32:30
  had
• 32:31
  over
• 32:31
  600
• 32:33
  out,
• 32:34
  like
• 32:34
  out
• 32:34
  of
• 32:34
  office
• 32:34
  replies
• 32:35
  that
• 32:35
  all
• 32:35
  said,
• 32:36
  hey,
• 32:36
  your
• 32:37
  message
• 32:37
  is
• 32:37
  in
• 32:37
  my
• 32:37
  inbox.
• 32:38
  Thanks
• 32:38
  so
• 32:39
  much.
• 32:39
  Or
• 32:39
  it's
• 32:40
  some
• 32:40
  of,
• 32:40
  you
• 32:40
  know,
• 32:40
  variations
• 32:41
  on
• 32:41
  congratulations
• 32:42
  on
• 32:42
  your
• 32:42
  engagement.
• 32:43
  And
• 32:43
  I
• 32:44
  was
• 32:44
  thinking,
• 32:44
  I'm
• 32:44
  not
• 32:45
  engaged,
• 32:46
  like,
• 32:46
  but
• 32:46
  everybody's
• 32:47
  telling
• 32:47
  me
• 32:47
  my
• 32:48
  emails
• 32:48
  in
• 32:48
  the
• 32:48
  inbox.
• 32:48
  I
• 32:48
  know
• 32:49
  my
• 32:49
  email's
• 32:49
  in
• 32:49
  your
• 32:49
  inbox
• 32:50
  because
• 32:50
  I
• 32:50
  put
• 32:50
  it
• 32:50
  in
• 32:50
  there.
• 32:51
  Like,
• 32:52
  I
• 32:52
  think
• 32:52
  we
• 32:52
  just
• 32:53
  need
• 32:53
  to,
• 32:53
  if
• 32:53
  we
• 32:54
  are
• 32:54
  doing
• 32:54
  automation,
• 32:55
  make
• 32:55
  it
• 32:55
  a
• 32:55
  little
• 32:55
  less
• 32:56
  the
• 32:56
  same
• 32:56
  as
• 32:57
  what
• 32:57
  everybody
• 32:57
  else
• 32:57
  is
• 32:58
  doing.
• 32:58
  Yeah,
• 32:58
  add
• 32:58
  some
• 32:59
  personality
• 32:59
  into
• 33:00
  the
• 33:00
  automation
• 33:01
  and
• 33:01
  give
• 33:01
  people
• 33:01
  a
• 33:02
  clear
• 33:02
  next
• 33:02
  step.
• 33:02
  I
• 33:02
  think
• 33:03
  it's
• 33:03
  particularly
• 33:03
  for
• 33:03
  venues.
• 33:04
  Another
• 33:04
  stat
• 33:04
  that
• 33:04
  really
• 33:05
  stood
• 33:05
  out
• 33:05
  to
• 33:05
  me
• 33:05
  was
• 33:06
  the
• 33:06
  percentage
• 33:06
  of
• 33:06
  people
• 33:06
  that
• 33:07
  actually
• 33:07
  the
• 33:07
  next
• 33:07
  step
• 33:07
  they
• 33:08
  wanted
• 33:08
  to
• 33:08
  take
• 33:08
  straight
• 33:09
  away
• 33:09
  was
• 33:09
  to
• 33:09
  arrange
• 33:09
  a
• 33:10
  viewing.
• 33:10
  And
• 33:10
  so
• 33:11
  you
• 33:11
  talked
• 33:11
  about
• 33:11
  your
• 33:12
  inbuilt
• 33:12
  tools.
• 33:12
  I
• 33:13
  talked
• 33:13
  to
• 33:13
  people
• 33:13
  about
• 33:13
  having
• 33:14
  calendars
• 33:14
  like
• 33:15
  that
• 33:15
  first
• 33:15
  email
• 33:15
  back
• 33:16
  if
• 33:16
  that's
• 33:16
  what
• 33:16
  they
• 33:16
  want
• 33:16
  to
• 33:17
  do
• 33:17
  next.
• 33:17
  Make
• 33:17
  sure
• 33:17
  you
• 33:17
  include
• 33:18
  something
• 33:18
  so
• 33:18
  they
• 33:18
  can
• 33:19
  straightaway
• 33:19
  book
• 33:19
  at
• 33:19
  all.
• 33:20
  Even
• 33:20
  if
• 33:20
  they
• 33:21
  haven't
• 33:21
  said
• 33:21
  they
• 33:21
  want
• 33:21
  to
• 33:21
  do
• 33:21
  that.
• 33:22
  Do
• 33:22
  it,
• 33:22
  keep
• 33:22
  them
• 33:22
  moving,
• 33:23
  like,
• 33:23
  give
• 33:23
  them
• 33:23
  something
• 33:24
  to
• 33:24
  do
• 33:24
  all
• 33:25
  the
• 33:25
  time.
• 33:25
  And
• 33:25
  yeah,
• 33:26
  I
• 33:26
  was
• 33:26
  really
• 33:26
  excited
• 33:26
  about
• 33:27
  the
• 33:27
  Bride
• 33:27
  Book
• 33:27
  Showround
• 33:28
  tool.
• 33:28
  It
• 33:28
  launched
• 33:28
  last
• 33:28
  year.
• 33:30
  People
• 33:30
  can
• 33:30
  now
• 33:31
  literally
• 33:32
  book
• 33:32
  straight
• 33:32
  on
• 33:32
  through
• 33:33
  your.
• 33:33
  Through
• 33:33
  your
• 33:33
  listing,
• 33:34
  which
• 33:34
  is
• 33:35
  again
• 33:35
  trying
• 33:35
  to
• 33:35
  help
• 33:35
  accelerate
• 33:36
  those
• 33:36
  conversions.
• 33:37
  And
• 33:37
  does
• 33:37
  that
• 33:37
  link
• 33:38
  into
• 33:38
  someone's
• 33:38
  Google
• 33:39
  Calendar
• 33:39
  without
• 33:39
  getting
• 33:40
  too
• 33:40
  techy
• 33:40
  so
• 33:40
  that
• 33:41
  it
• 33:41
  can
• 33:41
  check
• 33:41
  their
• 33:41
  availability?
• 33:42
  Or
• 33:42
  do
• 33:42
  you
• 33:42
  put
• 33:42
  your
• 33:42
  own
• 33:43
  availability
• 33:43
  into
• 33:43
  it?
• 33:44
  I
• 33:44
  believe
• 33:44
  you
• 33:44
  can
• 33:45
  add
• 33:45
  your
• 33:45
  own
• 33:45
  availability
• 33:46
  in,
• 33:46
  but
• 33:47
  I
• 33:47
  will
• 33:47
  say
• 33:47
  that
• 33:48
  I'm
• 33:48
  still
• 33:48
  only
• 33:48
  three
• 33:49
  weeks
• 33:49
  in,
• 33:49
  so
• 33:49
  I'm
• 33:50
  still
• 33:50
  learning
• 33:50
  the
• 33:50
  process.
• 33:50
  I've
• 33:51
  seen
• 33:51
  that
• 33:51
  we've
• 33:51
  got
• 33:51
  the
• 33:51
  tool.
• 33:52
  I've
• 33:52
  seen
• 33:53
  that
• 33:53
  you
• 33:53
  can
• 33:53
  use
• 33:53
  it.
• 33:53
  I've
• 33:54
  seen
• 33:54
  the
• 33:54
  calendar
• 33:54
  bit
• 33:55
  at
• 33:55
  the
• 33:55
  back
• 33:55
  end,
• 33:56
  but
• 33:56
  I
• 33:56
  think
• 33:56
  you
• 33:57
  can
• 33:57
  sort
• 33:57
  of
• 33:57
  set
• 33:57
  the
• 33:57
  areas
• 33:58
  where
• 33:58
  you
• 33:58
  can't
• 33:58
  have
• 33:59
  show
• 33:59
  rounds
• 34:00
  or
• 34:00
  whatever.
• 34:00
  So
• 34:00
  you
• 34:00
  can
• 34:01
  kind
• 34:01
  of
• 34:01
  determine
• 34:02
  your
• 34:02
  availability
• 34:02
  through
• 34:02
  that.
• 34:03
  Amazing.
• 34:03
  Well,
• 34:03
  if
• 34:03
  people
• 34:03
  are
• 34:04
  on
• 34:04
  broad
• 34:04
  book,
• 34:04
  go
• 34:04
  and
• 34:05
  investigate
• 34:05
  that
• 34:05
  further
• 34:06
  if
• 34:06
  that's
• 34:06
  something
• 34:06
  you
• 34:06
  want
• 34:07
  to
• 34:07
  understand
• 34:07
  more
• 34:07
  about.
• 34:07
  Or
• 34:08
  maybe
• 34:08
  I'll
• 34:08
  go
• 34:08
  and
• 34:09
  investigate
• 34:09
  it
• 34:09
  further
• 34:10
  and
• 34:10
  then
• 34:10
  I'll
• 34:10
  be
• 34:10
  able
• 34:10
  to
• 34:11
  tell
• 34:11
  you
• 34:11
  the.
• 34:12
  The
• 34:12
  technical
• 34:12
  stuff
• 34:13
  because
• 34:13
  I
• 34:13
  think
• 34:13
  I.
• 34:13
  Too
• 34:14
  will
• 34:14
  investigate
• 34:14
  it.
• 34:15
  I
• 34:15
  think
• 34:16
  the
• 34:16
  thing
• 34:16
  is
• 34:16
  with
• 34:16
  all
• 34:16
  of
• 34:17
  this
• 34:17
  stuff
• 34:18
  and
• 34:18
  I
• 34:18
  get
• 34:19
  this,
• 34:19
  you
• 34:19
  probably
• 34:19
  get
• 34:19
  this
• 34:19
  as
• 34:19
  well,
• 34:20
  Zoe.
• 34:20
  When
• 34:20
  you
• 34:20
  meet
• 34:20
  with
• 34:20
  people
• 34:21
  one
• 34:21
  to
• 34:21
  one,
• 34:21
  everyone
• 34:21
  else
• 34:22
  has
• 34:22
  a
• 34:22
  slightly
• 34:22
  different
• 34:23
  version
• 34:23
  of
• 34:23
  the
• 34:23
  same
• 34:23
  chann
• 34:24
  challenge.
• 34:24
  And
• 34:24
  so
• 34:25
  finding
• 34:25
  a
• 34:25
  way
• 34:25
  that
• 34:25
  makes
• 34:26
  this
• 34:26
  tool
• 34:26
  work
• 34:26
  for
• 34:26
  everyone
• 34:27
  is
• 34:28
  almost
• 34:28
  impossible.
• 34:28
  So,
• 34:29
  yeah,
• 34:29
  trying
• 34:29
  to
• 34:29
  understand
• 34:30
  how
• 34:30
  you
• 34:30
  can
• 34:31
  best
• 34:31
  get
• 34:31
  these
• 34:31
  things
• 34:32
  to
• 34:32
  work
• 34:32
  for
• 34:32
  you.
• 34:32
  But
• 34:32
  if
• 34:33
  you're
• 34:33
  already
• 34:33
  paying
• 34:33
  to
• 34:33
  be
• 34:33
  a
• 34:34
  Bride
• 34:34
  Book
• 34:34
  customer,
• 34:35
  make
• 34:35
  the
• 34:35
  most
• 34:35
  of
• 34:35
  these
• 34:35
  tools.
• 34:36
  Go
• 34:36
  and
• 34:36
  have
• 34:36
  the
• 34:36
  conversations,
• 34:37
  find
• 34:37
  out.
• 34:38
  Also
• 34:38
  thing,
• 34:38
  you
• 34:39
  know,
• 34:39
  Bride
• 34:39
  Book
• 34:39
  is
• 34:39
  very
• 34:40
  open
• 34:40
  to
• 34:40
  development
• 34:40
  and
• 34:41
  to
• 34:41
  change.
• 34:41
  And
• 34:41
  that's
• 34:42
  one
• 34:42
  of
• 34:42
  the
• 34:42
  reasons
• 34:42
  I
• 34:43
  came
• 34:43
  to
• 34:43
  work
• 34:43
  here,
• 34:43
  because
• 34:44
  they
• 34:44
  are
• 34:44
  still
• 34:44
  a
• 34:45
  small,
• 34:45
  privately
• 34:45
  owned
• 34:46
  business
• 34:46
  and
• 34:47
  they
• 34:47
  are
• 34:47
  able
• 34:48
  to
• 34:48
  kind
• 34:48
  of
• 34:48
  do
• 34:48
  things
• 34:49
  on
• 34:49
  their
• 34:49
  own
• 34:49
  agenda.
• 34:49
  So
• 34:51
  just
• 34:51
  last
• 34:51
  week
• 34:51
  I
• 34:51
  said,
• 34:52
  have
• 34:52
  we
• 34:52
  ever
• 34:52
  thought
• 34:52
  about
• 34:53
  this?
• 34:53
  And
• 34:53
  someone
• 34:53
  in
• 34:53
  the
• 34:53
  dev
• 34:54
  team
• 34:54
  was
• 34:54
  like,
• 34:54
  oh,
• 34:55
  let's
• 34:55
  do
• 34:55
  it.
• 34:55
  And
• 34:56
  I
• 34:56
  was
• 34:56
  like,
• 34:56
  oh,
• 34:56
  wow.
• 34:56
  Okay.
• 34:57
  So,
• 34:57
  you
• 34:57
  know,
• 34:57
  if
• 34:58
  you
• 34:58
  did
• 34:58
  say,
• 34:58
  I've
• 34:59
  used
• 34:59
  your
• 34:59
  showrun
• 34:59
  tool
• 35:00
  and
• 35:00
  actually
• 35:01
  I
• 35:01
  think
• 35:01
  you
• 35:01
  should
• 35:01
  be
• 35:02
  able
• 35:02
  to
• 35:02
  add
• 35:02
  an
• 35:02
  additional
• 35:03
  day
• 35:03
  of
• 35:03
  the
• 35:03
  week
• 35:03
  that
• 35:03
  doesn't
• 35:04
  yet
• 35:04
  exist
• 35:04
  because
• 35:05
  that
• 35:05
  would
• 35:05
  make
• 35:05
  my
• 35:05
  life
• 35:05
  easier.
• 35:06
  We
• 35:07
  can
• 35:07
  look
• 35:07
  into
• 35:07
  it.
• 35:08
  I
• 35:08
  can't
• 35:08
  say
• 35:08
  we
• 35:08
  could
• 35:08
  do
• 35:09
  it,
• 35:09
  but
• 35:09
  we
• 35:09
  could
• 35:09
  definitely
• 35:10
  look
• 35:10
  into
• 35:10
  it.
• 35:10
  Yeah,
• 35:11
  that's
• 35:11
  really
• 35:11
  good
• 35:12
  to
• 35:12
  hear.
• 35:12
  Okay.
• 35:13
  Another
• 35:13
  interesting
• 35:13
  thing
• 35:14
  that
• 35:14
  came
• 35:14
  out
• 35:14
  of
• 35:14
  your
• 35:15
  report,
• 35:15
  which
• 35:15
  I
• 35:16
  love
• 35:16
  it
• 35:16
  when
• 35:16
  things
• 35:16
  in
• 35:17
  a
• 35:17
  report
• 35:17
  back
• 35:17
  up
• 35:17
  what
• 35:18
  I've
• 35:18
  been
• 35:18
  teaching
• 35:18
  for
• 35:18
  a
• 35:18
  year.
• 35:19
  And
• 35:19
  one
• 35:19
  of
• 35:19
  the
• 35:19
  things
• 35:19
  I've
• 35:19
  been
• 35:19
  teaching
• 35:20
  about
• 35:20
  in
• 35:20
  this
• 35:20
  age
• 35:20
  of
• 35:21
  the
• 35:21
  marketing
• 35:21
  theme
• 35:21
  park
• 35:22
  is
• 35:22
  the
• 35:22
  importance
• 35:23
  of
• 35:23
  word
• 35:23
  of
• 35:24
  mouth.
• 35:24
  And
• 35:25
  actually
• 35:25
  when
• 35:26
  I
• 35:26
  looked
• 35:26
  at
• 35:26
  some
• 35:26
  of
• 35:27
  your
• 35:27
  data
• 35:27
  around
• 35:28
  how
• 35:28
  people
• 35:28
  first
• 35:29
  found
• 35:29
  again,
• 35:30
  particularly
• 35:30
  their
• 35:30
  venues,
• 35:31
  it
• 35:31
  said
• 35:31
  something
• 35:31
  like
• 35:32
  40%
• 35:33
  of
• 35:33
  people
• 35:34
  found
• 35:34
  them
• 35:34
  offline,
• 35:35
  which
• 35:35
  is
• 35:35
  essentially
• 35:36
  word
• 35:36
  of
• 35:36
  mouth.
• 35:37
  And
• 35:37
  that
• 35:37
  is
• 35:37
  huge.
• 35:37
  That
• 35:38
  was
• 35:38
  the
• 35:38
  biggest
• 35:39
  stat.
• 35:39
  Did
• 35:39
  that
• 35:40
  surprise
• 35:40
  you?
• 35:40
  It
• 35:40
  did.
• 35:41
  Because
• 35:41
  typically,
• 35:42
  like,
• 35:42
  you
• 35:43
  know,
• 35:43
  once
• 35:43
  upon
• 35:43
  a
• 35:43
  time,
• 35:44
  you
• 35:45
  couldn't
• 35:45
  really
• 35:45
  rely
• 35:45
  on
• 35:45
  word
• 35:46
  of
• 35:46
  mouth
• 35:46
  because
• 35:47
  if
• 35:47
  you
• 35:47
  said,
• 35:47
  I
• 35:47
  got
• 35:48
  married
• 35:48
  here
• 35:48
  and
• 35:48
  I
• 35:48
  really
• 35:48
  liked
• 35:49
  it,
• 35:49
  someone
• 35:49
  would
• 35:49
  say,
• 35:49
  well,
• 35:50
  I
• 35:50
  can't
• 35:50
  get
• 35:50
  married
• 35:51
  there
• 35:51
  because
• 35:51
  you
• 35:51
  got
• 35:51
  married
• 35:52
  there.
• 35:52
  But
• 35:52
  I
• 35:52
  think
• 35:53
  that
• 35:53
  just
• 35:53
  goes
• 35:53
  to
• 35:53
  show
• 35:54
  how
• 35:55
  much
• 35:55
  people
• 35:55
  believe
• 35:56
  in,
• 35:56
  like,
• 35:56
  the
• 35:56
  personalization
• 35:57
  that
• 35:58
  they
• 35:58
  can
• 35:58
  do
• 35:59
  and
• 35:59
  realizing
• 35:59
  that
• 36:00
  actually
• 36:01
  no
• 36:01
  one's
• 36:01
  going
• 36:01
  to
• 36:01
  judge
• 36:02
  you
• 36:02
  for
• 36:02
  getting
• 36:02
  married
• 36:02
  where
• 36:03
  your
• 36:03
  cousin
• 36:03
  got
• 36:04
  married.
• 36:05
  Actually,
• 36:05
  it's
• 36:05
  nice
• 36:06
  to
• 36:06
  go
• 36:06
  back
• 36:06
  and
• 36:07
  relive
• 36:07
  it
• 36:07
  and
• 36:07
  celebrate
• 36:08
  and
• 36:08
  you
• 36:08
  can
• 36:08
  make
• 36:09
  it
• 36:09
  into
• 36:09
  a
• 36:09
  totally
• 36:10
  different
• 36:10
  space
• 36:11
  suitable
• 36:11
  for
• 36:11
  a
• 36:11
  totally
• 36:12
  different
• 36:12
  style
• 36:13
  of
• 36:13
  wedding
• 36:13
  because
• 36:13
  venues
• 36:14
  offer
• 36:14
  so
• 36:14
  much
• 36:14
  versatility
• 36:15
  and
• 36:15
  flexibility
• 36:16
  now.
• 36:16
  Yeah,
• 36:17
  I
• 36:17
  thought
• 36:17
  that
• 36:17
  was
• 36:17
  really
• 36:17
  interesting.
• 36:18
  And
• 36:18
  I
• 36:18
  think
• 36:18
  what
• 36:19
  I've
• 36:19
  been
• 36:19
  saying,
• 36:19
  and
• 36:20
  obviously
• 36:20
  this,
• 36:20
  the
• 36:21
  stats
• 36:21
  back
• 36:22
  it
• 36:22
  up,
• 36:22
  is
• 36:23
  that
• 36:23
  in
• 36:23
  a
• 36:23
  world
• 36:23
  where
• 36:24
  we're
• 36:24
  struggling
• 36:24
  to
• 36:24
  trust
• 36:25
  what's
• 36:25
  true
• 36:25
  and
• 36:26
  what's
• 36:26
  not
• 36:26
  true,
• 36:26
  suddenly
• 36:27
  word
• 36:27
  of
• 36:27
  mouth
• 36:27
  pays
• 36:28
  a
• 36:28
  big
• 36:28
  part.
• 36:28
  So
• 36:29
  people
• 36:29
  are
• 36:29
  scared
• 36:29
  about
• 36:29
  AI.
• 36:30
  People
• 36:30
  are
• 36:30
  scared
• 36:30
  about,
• 36:31
  you
• 36:31
  know,
• 36:31
  everyone
• 36:32
  being
• 36:32
  overwhelmed
• 36:33
  of
• 36:33
  all
• 36:33
  these
• 36:33
  different
• 36:33
  choices.
• 36:34
  And
• 36:34
  so
• 36:35
  it
• 36:35
  stands
• 36:35
  out
• 36:35
  if
• 36:35
  your
• 36:36
  friend
• 36:36
  says
• 36:36
  you
• 36:36
  have
• 36:36
  to
• 36:37
  go
• 36:37
  here,
• 36:37
  or
• 36:38
  a
• 36:38
  family
• 36:38
  friend
• 36:39
  says,
• 36:39
  have
• 36:39
  you
• 36:39
  looked
• 36:40
  at
• 36:40
  that
• 36:40
  venue?
• 36:40
  Or
• 36:40
  you've
• 36:41
  seen
• 36:41
  it
• 36:41
  in
• 36:41
  actual
• 36:42
  real
• 36:42
  life
• 36:42
  and
• 36:43
  you
• 36:43
  know
• 36:43
  that
• 36:43
  it's
• 36:43
  good,
• 36:44
  that
• 36:44
  trust
• 36:45
  marker
• 36:45
  goes
• 36:45
  up,
• 36:46
  up,
• 36:46
  but
• 36:46
  yet
• 36:46
  all
• 36:46
  of
• 36:47
  the
• 36:47
  other
• 36:47
  parts
• 36:47
  also
• 36:48
  play
• 36:48
  a
• 36:48
  part
• 36:48
  in
• 36:48
  that
• 36:49
  because
• 36:49
  they
• 36:50
  will
• 36:50
  then
• 36:50
  go
• 36:50
  and
• 36:50
  look
• 36:50
  at
• 36:51
  all
• 36:51
  the
• 36:51
  other
• 36:51
  places
• 36:51
  to
• 36:52
  check
• 36:52
  you
• 36:52
  out.
• 36:53
  Yeah.
• 36:53
  And
• 36:53
  it's.
• 36:54
  I
• 36:54
  mean,
• 36:54
  you
• 36:54
  say
• 36:54
  about
• 36:55
  trust.
• 36:56
  I've
• 36:56
  also
• 36:56
  seen
• 36:57
  so
• 36:57
  many
• 36:58
  listings
• 36:58
  lately
• 36:59
  where
• 36:59
  on
• 36:59
  different
• 37:00
  websites
• 37:00
  where
• 37:01
  the
• 37:01
  images
• 37:01
  are
• 37:01
  all
• 37:02
  AI
• 37:02
  generated
• 37:02
  and
• 37:03
  it's
• 37:03
  really
• 37:03
  obvious.
• 37:04
  And
• 37:04
  I
• 37:04
  just
• 37:04
  think,
• 37:04
  don't
• 37:05
  do
• 37:05
  that.
• 37:05
  Please
• 37:05
  don't
• 37:06
  do
• 37:06
  that.
• 37:06
  Because
• 37:06
  you're
• 37:06
  gonna
• 37:07
  end
• 37:07
  up
• 37:07
  in
• 37:07
  a
• 37:08
  tricky
• 37:08
  situation
• 37:08
  with
• 37:09
  your
• 37:09
  customers
• 37:09
  when
• 37:10
  you
• 37:10
  can't
• 37:10
  deliver
• 37:11
  a
• 37:11
  rose
• 37:11
  that's
• 37:12
  got
• 37:12
  three
• 37:12
  centers
• 37:13
  because
• 37:13
  AI
• 37:13
  generated
• 37:14
  it
• 37:14
  falsely,
• 37:15
  it's
• 37:15
  been
• 37:16
  advertised
• 37:16
  as
• 37:16
  one
• 37:17
  of
• 37:17
  your
• 37:17
  creations.
• 37:18
  And
• 37:18
  also,
• 37:20
  it's
• 37:20
  just
• 37:21
  it.
• 37:21
  You're
• 37:21
  just,
• 37:22
  you're
• 37:22
  not
• 37:22
  serving
• 37:22
  yourself.
• 37:23
  You're
• 37:23
  adding
• 37:24
  to
• 37:24
  that
• 37:24
  mistrust
• 37:25
  that's
• 37:25
  building.
• 37:26
  And
• 37:26
  like
• 37:26
  you
• 37:26
  go
• 37:27
  on
• 37:27
  Pinterest
• 37:27
  now,
• 37:27
  everything
• 37:28
  is
• 37:28
  AI
• 37:29
  and
• 37:29
  it's
• 37:29
  horrible.
• 37:30
  And
• 37:30
  we're
• 37:30
  a
• 37:30
  creative
• 37:31
  industry
• 37:32
  and
• 37:32
  we
• 37:32
  should
• 37:32
  not
• 37:33
  be
• 37:33
  resorting
• 37:34
  to
• 37:34
  tools
• 37:35
  like
• 37:35
  AI
• 37:36
  to
• 37:36
  create
• 37:36
  our
• 37:36
  imagery.
• 37:37
  Yeah,
• 37:38
  absolutely.
• 37:38
  But
• 37:39
  that
• 37:39
  is
• 37:39
  why
• 37:39
  the
• 37:40
  word
• 37:40
  of
• 37:40
  mouth
• 37:40
  works
• 37:41
  so
• 37:41
  well.
• 37:41
  Business
• 37:41
  to
• 37:42
  business,
• 37:42
  business
• 37:42
  to
• 37:42
  customer.
• 37:43
  And
• 37:44
  we
• 37:44
  all
• 37:44
  need
• 37:44
  to
• 37:44
  be
• 37:44
  making
• 37:45
  sure
• 37:45
  we're
• 37:45
  going
• 37:45
  to
• 37:45
  industry
• 37:46
  events,
• 37:46
  being
• 37:46
  in
• 37:47
  rooms,
• 37:47
  talking
• 37:48
  to
• 37:48
  people
• 37:48
  in
• 37:48
  actual
• 37:49
  real
• 37:49
  life,
• 37:50
  because
• 37:50
  that
• 37:50
  clearly
• 37:51
  matters
• 37:51
  to
• 37:51
  people
• 37:52
  in
• 37:52
  2026.
• 37:54
  So
• 37:54
  we've
• 37:55
  talked
• 37:55
  a
• 37:55
  lot
• 37:55
  about
• 37:55
  the
• 37:55
  report.
• 37:55
  If
• 37:56
  people
• 37:56
  want
• 37:56
  to
• 37:56
  find
• 37:56
  the
• 37:57
  report
• 37:57
  for
• 37:57
  themselves,
• 37:58
  I'll
• 37:58
  put
• 37:58
  the
• 37:58
  link
• 37:58
  in
• 37:58
  the
• 37:59
  show
• 37:59
  notes.
• 37:59
  Is
• 37:59
  it
• 38:00
  free
• 38:00
  for
• 38:00
  people
• 38:00
  to
• 38:00
  download?
• 38:01
  Do
• 38:01
  they
• 38:01
  have
• 38:01
  to
• 38:01
  be
• 38:02
  a
• 38:02
  bride
• 38:02
  book
• 38:03
  customer
• 38:03
  to
• 38:03
  download
• 38:04
  it?
• 38:04
  Can
• 38:04
  anyone
• 38:04
  get
• 38:04
  their
• 38:04
  hands
• 38:05
  on
• 38:05
  it?
• 38:05
  Yes,
• 38:05
  you
• 38:06
  can.
• 38:06
  So
• 38:06
  if
• 38:07
  you
• 38:07
  search
• 38:07
  bride
• 38:08
  book,
• 38:08
  Wedding
• 38:09
  industry
• 38:10
  report,
• 38:10
  you
• 38:11
  will
• 38:11
  see
• 38:11
  on
• 38:11
  Google
• 38:12
  the
• 38:12
  link
• 38:12
  to
• 38:13
  download
• 38:13
  it.
• 38:13
  And
• 38:13
  I
• 38:14
  think
• 38:14
  you
• 38:14
  just
• 38:14
  need
• 38:14
  to
• 38:14
  enter
• 38:15
  your
• 38:15
  email
• 38:15
  address,
• 38:15
  but
• 38:15
  it
• 38:16
  is
• 38:16
  free
• 38:16
  to
• 38:16
  download.
• 38:17
  And
• 38:17
  we
• 38:17
  also
• 38:17
  have
• 38:18
  an
• 38:18
  article
• 38:18
  on
• 38:18
  the
• 38:18
  average
• 38:19
  cost
• 38:19
  of
• 38:19
  a
• 38:19
  wedding
• 38:19
  as
• 38:20
  well,
• 38:20
  if
• 38:20
  you're
• 38:20
  interested
• 38:21
  in
• 38:21
  that
• 38:21
  specific
• 38:22
  data
• 38:22
  set.
• 38:22
  And
• 38:22
  again,
• 38:23
  just
• 38:23
  search
• 38:23
  average
• 38:24
  cost
• 38:24
  of
• 38:24
  wedding
• 38:24
  bride
• 38:24
  book
• 38:25
  and
• 38:25
  you
• 38:25
  will
• 38:25
  find
• 38:25
  that
• 38:25
  amazing.
• 38:26
  I
• 38:26
  will
• 38:26
  put
• 38:26
  the
• 38:26
  links
• 38:27
  in
• 38:27
  the
• 38:27
  show
• 38:27
  notes
• 38:27
  for
• 38:27
  people.
• 38:28
  But
• 38:28
  I
• 38:28
  do
• 38:28
  recommend
• 38:28
  go
• 38:28
  and
• 38:29
  download
• 38:29
  that
• 38:29
  industry
• 38:30
  report.
• 38:30
  There
• 38:30
  is
• 38:30
  so
• 38:31
  much
• 38:31
  in
• 38:31
  there
• 38:31
  that
• 38:31
  we
• 38:31
  haven't
• 38:32
  even
• 38:32
  touched
• 38:32
  on
• 38:33
  that
• 38:33
  we
• 38:33
  could
• 38:33
  talk
• 38:33
  about
• 38:34
  for
• 38:34
  hours.
• 38:34
  And
• 38:35
  and
• 38:35
  like
• 38:35
  I
• 38:35
  said,
• 38:36
  I
• 38:36
  love
• 38:36
  it.
• 38:36
  It's
• 38:36
  a
• 38:36
  great
• 38:37
  report.
• 38:37
  So
• 38:37
  thank
• 38:37
  you
• 38:37
  for
• 38:38
  continuing
• 38:38
  to
• 38:38
  do
• 38:38
  it.
• 38:38
  Brian.
• 38:39
  It's
• 38:39
  like
• 38:39
  160
• 38:40
  something
• 38:41
  pages,
• 38:41
  isn't
• 38:41
  it?
• 38:41
  Of
• 38:42
  just
• 38:42
  pure
• 38:42
  data.
• 38:43
  Yeah.
• 38:43
  And
• 38:44
  I'm
• 38:44
  very
• 38:44
  excited
• 38:44
  to
• 38:44
  actually
• 38:45
  be
• 38:45
  working
• 38:45
  on
• 38:45
  the
• 38:46
  one
• 38:46
  for
• 38:46
  next
• 38:46
  year.
• 38:46
  We're
• 38:47
  starting
• 38:47
  work
• 38:47
  on
• 38:47
  it
• 38:48
  now
• 38:48
  so
• 38:49
  we'll
• 38:49
  have
• 38:49
  a
• 38:49
  little
• 38:49
  bit
• 38:50
  more
• 38:50
  of
• 38:50
  like
• 38:51
  me
• 38:51
  and
• 38:51
  my
• 38:52
  take
• 38:52
  on
• 38:52
  things
• 38:52
  in
• 38:52
  it,
• 38:53
  which
• 38:53
  I'm
• 38:53
  looking
• 38:53
  forward
• 38:53
  to.
• 38:54
  Amazing.
• 38:54
  Well,
• 38:54
  all
• 38:54
  the
• 38:55
  marketing
• 38:55
  stats,
• 38:55
  they're
• 38:56
  my
• 38:56
  favorite
• 38:56
  things.
• 38:56
  So
• 38:57
  get
• 38:57
  as
• 38:57
  many
• 38:57
  of
• 38:57
  those
• 38:57
  in
• 38:58
  there
• 38:58
  as
• 38:58
  possible.
• 38:59
  I
• 38:59
  will.
• 39:00
  Incredible.
• 39:01
  So
• 39:01
  as
• 39:01
  we
• 39:01
  look
• 39:02
  forward
• 39:02
  to
• 39:02
  2026
• 39:03
  then,
• 39:03
  what
• 39:04
  other
• 39:04
  things
• 39:04
  do
• 39:04
  you
• 39:05
  think
• 39:05
  are
• 39:05
  important
• 39:06
  label
• 39:07
  we
• 39:07
  haven't
• 39:07
  touched
• 39:08
  on
• 39:08
  yet
• 39:08
  for
• 39:09
  people
• 39:09
  listening,
• 39:10
  businesses
• 39:11
  listening
• 39:11
  to
• 39:11
  be
• 39:11
  thinking
• 39:12
  about
• 39:12
  this
• 39:12
  year.
• 39:13
  Gosh,
• 39:13
  big
• 39:13
  question.
• 39:14
  I
• 39:14
  think
• 39:15
  we
• 39:15
  have
• 39:16
  kind
• 39:16
  of
• 39:16
  touched
• 39:16
  on
• 39:16
  it.
• 39:16
  I
• 39:17
  think
• 39:17
  it
• 39:17
  is
• 39:17
  going
• 39:18
  back
• 39:18
  to
• 39:18
  that
• 39:18
  personal
• 39:19
  connection
• 39:19
  I
• 39:20
  think
• 39:20
  everybody
• 39:21
  is
• 39:21
  getting
• 39:22
  worried
• 39:22
  about
• 39:22
  like
• 39:23
  how
• 39:23
  do
• 39:23
  we
• 39:23
  optimize
• 39:23
  for
• 39:24
  AI?
• 39:24
  How
• 39:24
  do
• 39:24
  we
• 39:24
  make
• 39:25
  sure
• 39:25
  we
• 39:25
  appear
• 39:25
  in
• 39:25
  all
• 39:25
  these
• 39:26
  kinds
• 39:26
  of
• 39:26
  things?
• 39:27
  Actually
• 39:27
  I
• 39:27
  think
• 39:28
  if
• 39:28
  we
• 39:28
  just
• 39:28
  do
• 39:28
  really
• 39:29
  good
• 39:29
  clean
• 39:29
  best
• 39:30
  practice
• 39:30
  marketing
• 39:31
  across
• 39:31
  the
• 39:31
  board
• 39:32
  and
• 39:32
  build
• 39:33
  work
• 39:33
  on
• 39:33
  building
• 39:34
  relationships
• 39:34
  with
• 39:35
  couples,
• 39:35
  that's
• 39:35
  the
• 39:36
  most
• 39:36
  important
• 39:36
  thing.
• 39:36
  I
• 39:37
  think
• 39:37
  I
• 39:37
  see
• 39:38
  a
• 39:38
  lot
• 39:38
  of
• 39:38
  businesses
• 39:39
  get
• 39:39
  worked
• 39:39
  up
• 39:39
  because
• 39:40
  you
• 39:40
  know,
• 39:40
  oh
• 39:40
  my
• 39:41
  goodness,
• 39:41
  my
• 39:41
  content's
• 39:42
  not
• 39:42
  going
• 39:42
  viral.
• 39:43
  This
• 39:43
  business
• 39:43
  went
• 39:44
  viral.
• 39:44
  But
• 39:45
  I
• 39:45
  always
• 39:45
  say
• 39:45
  to
• 39:45
  people,
• 39:46
  what,
• 39:46
  what
• 39:46
  does
• 39:46
  that
• 39:47
  mean?
• 39:47
  Like
• 39:47
  how
• 39:47
  many
• 39:48
  people
• 39:48
  realistically
• 39:49
  can
• 39:49
  you
• 39:49
  serve
• 39:49
  in
• 39:50
  a
• 39:50
  year?
• 39:50
  And
• 39:50
  if
• 39:51
  your
• 39:51
  content
• 39:51
  is
• 39:51
  reaching
• 39:52
  that
• 39:52
  kind
• 39:52
  of
• 39:52
  number,
• 39:53
  you're
• 39:53
  doing
• 39:53
  a
• 39:54
  good
• 39:54
  job.
• 39:54
  Like
• 39:54
  if
• 39:54
  you
• 39:55
  reach
• 39:55
  5
• 39:55
  million
• 39:56
  people,
• 39:56
  you're
• 39:56
  never
• 39:57
  going
• 39:57
  to
• 39:57
  be
• 39:57
  able
• 39:57
  to
• 39:57
  convert
• 39:57
  5
• 39:58
  million
• 39:58
  people.
• 39:58
  So
• 39:58
  don't
• 39:59
  go
• 39:59
  after
• 39:59
  the
• 40:00
  bigger
• 40:00
  numbers
• 40:01
  all
• 40:01
  the
• 40:01
  time.
• 40:01
  Don't
• 40:01
  go
• 40:02
  after
• 40:02
  things
• 40:02
  that
• 40:03
  feel
• 40:03
  unattainable
• 40:04
  because,
• 40:04
  because
• 40:04
  you're
• 40:05
  actually
• 40:05
  much
• 40:05
  better
• 40:05
  on
• 40:06
  drilling
• 40:06
  into
• 40:07
  what
• 40:07
  you
• 40:08
  specialize
• 40:08
  in
• 40:08
  and
• 40:09
  focusing
• 40:09
  on
• 40:09
  connecting
• 40:10
  with
• 40:10
  the
• 40:10
  people
• 40:10
  who
• 40:10
  are
• 40:11
  likely
• 40:11
  to
• 40:11
  convert
• 40:11
  and
• 40:12
  be
• 40:12
  interested
• 40:12
  in
• 40:12
  that.
• 40:13
  Yeah,
• 40:13
  so
• 40:13
  true.
• 40:14
  And
• 40:14
  to
• 40:14
  minimize
• 40:15
  the
• 40:15
  amount
• 40:15
  of
• 40:15
  marketing
• 40:15
  you're
• 40:16
  doing,
• 40:16
  focus
• 40:16
  in
• 40:17
  on
• 40:17
  the
• 40:17
  three
• 40:17
  areas
• 40:18
  that
• 40:18
  you
• 40:18
  think
• 40:18
  are
• 40:18
  going
• 40:18
  to
• 40:19
  work
• 40:19
  best
• 40:19
  for
• 40:19
  you
• 40:19
  this
• 40:19
  year
• 40:19
  and
• 40:20
  go
• 40:20
  hard
• 40:21
  on
• 40:21
  them
• 40:21
  rather
• 40:21
  than
• 40:21
  doing
• 40:22
  a
• 40:22
  little
• 40:22
  bit
• 40:22
  of
• 40:22
  everything.
• 40:23
  And
• 40:23
  that's
• 40:23
  where
• 40:24
  we
• 40:24
  see
• 40:24
  that
• 40:24
  problem
• 40:25
  with
• 40:25
  directories
• 40:25
  is
• 40:26
  where
• 40:26
  people
• 40:26
  try
• 40:26
  and
• 40:26
  do
• 40:26
  a
• 40:26
  little
• 40:26
  bit
• 40:27
  of
• 40:27
  everything.
• 40:27
  They
• 40:27
  don't
• 40:27
  spend
• 40:28
  the
• 40:28
  time
• 40:28
  on
• 40:28
  the,
• 40:29
  on
• 40:29
  that
• 40:29
  directory,
• 40:30
  they
• 40:30
  don't
• 40:30
  update
• 40:30
  the
• 40:30
  listing,
• 40:31
  they
• 40:31
  don't
• 40:31
  do
• 40:31
  any
• 40:31
  of
• 40:32
  the
• 40:32
  things
• 40:32
  that,
• 40:32
  that
• 40:32
  they
• 40:32
  need
• 40:32
  to
• 40:32
  do
• 40:33
  to
• 40:33
  make
• 40:33
  it
• 40:33
  work.
• 40:33
  And
• 40:34
  the
• 40:34
  same
• 40:34
  on
• 40:34
  social
• 40:34
  media
• 40:35
  and
• 40:35
  the
• 40:35
  same
• 40:35
  on
• 40:36
  their
• 40:36
  website.
• 40:36
  And
• 40:36
  actually
• 40:36
  we
• 40:37
  End
• 40:37
  up
• 40:37
  being
• 40:37
  busy
• 40:37
  fools.
• 40:38
  Yeah.
• 40:38
  And
• 40:38
  you
• 40:38
  can,
• 40:39
  you
• 40:39
  can
• 40:39
  only
• 40:39
  do
• 40:39
  so
• 40:40
  much,
• 40:40
  you
• 40:40
  know.
• 40:41
  So
• 40:41
  if
• 40:41
  you
• 40:42
  don't
• 40:42
  have
• 40:42
  the
• 40:42
  capacity,
• 40:43
  if
• 40:43
  you
• 40:43
  don't
• 40:43
  have
• 40:43
  the
• 40:44
  team
• 40:44
  and
• 40:44
  the
• 40:44
  bandwidth
• 40:45
  to
• 40:45
  manage
• 40:46
  five
• 40:46
  different
• 40:47
  directory
• 40:47
  listings,
• 40:48
  don't
• 40:48
  think
• 40:48
  it's
• 40:49
  better
• 40:49
  to
• 40:49
  be
• 40:49
  everywhere
• 40:50
  than
• 40:50
  just
• 40:50
  a
• 40:50
  few
• 40:51
  places.
• 40:51
  Because
• 40:51
  it's
• 40:51
  not.
• 40:52
  Because
• 40:52
  if
• 40:52
  you
• 40:52
  can't
• 40:53
  serve
• 40:54
  those
• 40:54
  audiences,
• 40:54
  then
• 40:55
  it's
• 40:55
  going
• 40:55
  to
• 40:55
  come
• 40:56
  back
• 40:56
  to
• 40:56
  bite
• 40:56
  you
• 40:56
  in
• 40:56
  the
• 40:56
  long
• 40:56
  run.
• 40:57
  So
• 40:57
  true.
• 40:57
  Zoe,
• 40:58
  this
• 40:58
  has
• 40:58
  been
• 40:58
  such
• 40:58
  a
• 40:59
  fascinating
• 40:59
  conversation.
• 40:59
  It's
• 41:00
  really
• 41:00
  interesting
• 41:00
  to
• 41:01
  hear
• 41:01
  more
• 41:01
  about
• 41:02
  what,
• 41:02
  what's
• 41:02
  going
• 41:02
  on
• 41:02
  at
• 41:03
  Bride
• 41:03
  Book
• 41:03
  right
• 41:03
  now,
• 41:04
  to
• 41:04
  know
• 41:04
  that
• 41:04
  you're
• 41:04
  now
• 41:05
  a
• 41:05
  new
• 41:05
  face
• 41:05
  of
• 41:05
  it,
• 41:06
  that
• 41:06
  people
• 41:06
  can
• 41:06
  approach
• 41:06
  and
• 41:07
  chat
• 41:07
  to
• 41:07
  you
• 41:08
  and
• 41:08
  bring
• 41:08
  their
• 41:08
  feedback,
• 41:09
  which
• 41:09
  I
• 41:09
  think
• 41:09
  is
• 41:09
  a
• 41:09
  great
• 41:10
  thing
• 41:10
  for
• 41:10
  our
• 41:10
  industry
• 41:11
  as
• 41:11
  a
• 41:11
  whole,
• 41:12
  to
• 41:12
  make
• 41:12
  it
• 41:12
  more
• 41:12
  open
• 41:13
  and
• 41:13
  transparent.
• 41:14
  I
• 41:14
  always
• 41:15
  end
• 41:15
  my
• 41:15
  podcast
• 41:15
  with
• 41:15
  the
• 41:16
  same
• 41:16
  question.
• 41:16
  So
• 41:16
  I'm
• 41:16
  going
• 41:17
  to
• 41:17
  pose
• 41:17
  that
• 41:17
  to
• 41:17
  you
• 41:17
  now.
• 41:18
  And
• 41:18
  it's
• 41:18
  this.
• 41:18
  What's
• 41:19
  one
• 41:19
  thing
• 41:19
  you
• 41:19
  personally
• 41:20
  wish
• 41:20
  you'd
• 41:20
  known
• 41:21
  sooner
• 41:21
  in
• 41:21
  business?
• 41:22
  Oh,
• 41:23
  gosh,
• 41:24
  I
• 41:24
  think
• 41:24
  the
• 41:25
  one
• 41:25
  thing
• 41:25
  I
• 41:26
  wish
• 41:26
  I
• 41:26
  had
• 41:26
  known
• 41:27
  is
• 41:27
  what
• 41:27
  I
• 41:27
  just
• 41:27
  kind
• 41:28
  of
• 41:28
  touched
• 41:28
  on,
• 41:28
  that
• 41:28
  bigger
• 41:28
  isn't
• 41:29
  always
• 41:29
  better.
• 41:30
  I
• 41:30
  would
• 41:30
  always
• 41:30
  think,
• 41:30
  you
• 41:31
  know,
• 41:31
  we've
• 41:31
  got
• 41:31
  to
• 41:31
  get
• 41:31
  a
• 41:31
  million
• 41:32
  users,
• 41:32
  we've
• 41:32
  got
• 41:32
  to
• 41:32
  do
• 41:33
  this,
• 41:33
  we've
• 41:33
  got
• 41:33
  to
• 41:33
  do
• 41:33
  that.
• 41:34
  There's
• 41:34
  actually,
• 41:34
  what,
• 41:35
  230,000
• 41:36
  weddings
• 41:36
  in
• 41:36
  the
• 41:36
  UK
• 41:37
  each
• 41:37
  year.
• 41:38
  If
• 41:39
  I
• 41:39
  reach
• 41:39
  230,000
• 41:40
  users,
• 41:41
  I
• 41:41
  feel
• 41:41
  like
• 41:41
  I've
• 41:41
  done
• 41:42
  my
• 41:42
  job
• 41:42
  well
• 41:42
  and
• 41:43
  that,
• 41:43
  you
• 41:43
  know,
• 41:43
  I
• 41:43
  don't
• 41:44
  need
• 41:44
  to
• 41:44
  strive
• 41:44
  for
• 41:44
  four
• 41:45
  times
• 41:45
  that
• 41:45
  because
• 41:46
  they're
• 41:46
  not
• 41:47
  getting
• 41:47
  married.
• 41:48
  I
• 41:48
  would
• 41:48
  rather
• 41:49
  chase
• 41:49
  the
• 41:50
  high
• 41:50
  quality
• 41:51
  traffic,
• 41:51
  conversions,
• 41:53
  couples,
• 41:54
  whatever
• 41:54
  you
• 41:55
  want
• 41:55
  to
• 41:55
  call
• 41:55
  them,
• 41:56
  then
• 41:56
  go
• 41:56
  really,
• 41:56
  really
• 41:57
  big.
• 41:57
  But
• 41:57
  dilute
• 41:58
  my
• 41:58
  messaging.
• 41:58
  That's
• 41:59
  so
• 41:59
  true
• 41:59
  and
• 42:00
  also
• 42:00
  really
• 42:00
  important
• 42:00
  for
• 42:01
  people
• 42:01
  listening
• 42:01
  to
• 42:02
  pay
• 42:02
  attention
• 42:02
  to.
• 42:02
  Because
• 42:03
  it's
• 42:03
  the
• 42:03
  same
• 42:03
  with
• 42:04
  what
• 42:04
  you're
• 42:04
  doing
• 42:04
  with
• 42:04
  your
• 42:04
  social
• 42:05
  media,
• 42:05
  with
• 42:05
  everything
• 42:05
  else.
• 42:06
  You
• 42:06
  don't
• 42:06
  need
• 42:06
  to
• 42:07
  reach
• 42:07
  5,000
• 42:08
  people
• 42:08
  with
• 42:08
  a
• 42:08
  reel
• 42:08
  on
• 42:09
  Instagram.
• 42:09
  It
• 42:09
  would
• 42:09
  be
• 42:10
  much
• 42:10
  better
• 42:10
  to
• 42:10
  reach
• 42:11
  50
• 42:11
  or
• 42:11
  100
• 42:12
  people
• 42:12
  who
• 42:12
  are
• 42:12
  the
• 42:13
  right
• 42:13
  people
• 42:13
  in
• 42:13
  your
• 42:14
  location,
• 42:14
  who
• 42:14
  want
• 42:15
  what
• 42:15
  you
• 42:15
  can
• 42:15
  offer
• 42:16
  and
• 42:16
  or
• 42:16
  are
• 42:17
  actually
• 42:17
  engaged,
• 42:17
  rather
• 42:18
  than
• 42:18
  5,000
• 42:19
  people
• 42:19
  that
• 42:19
  all
• 42:19
  live
• 42:20
  in
• 42:20
  Australia
• 42:21
  who
• 42:21
  aren't
• 42:21
  even
• 42:21
  getting
• 42:22
  married
• 42:22
  because
• 42:22
  it's
• 42:22
  a
• 42:22
  pointless
• 42:23
  stat.
• 42:23
  Over
• 42:24
  quantity
• 42:25
  every
• 42:25
  single
• 42:25
  time.
• 42:26
  Absolutely.
• 42:26
  So
• 42:27
  people
• 42:27
  want
• 42:27
  to
• 42:28
  find
• 42:28
  out
• 42:28
  more
• 42:28
  about
• 42:28
  Bride
• 42:29
  Book,
• 42:29
  about
• 42:29
  you.
• 42:30
  If
• 42:30
  they
• 42:30
  want
• 42:31
  to
• 42:31
  give
• 42:31
  their
• 42:31
  feedback,
• 42:31
  where
• 42:32
  are
• 42:32
  the
• 42:32
  best
• 42:32
  places
• 42:32
  for
• 42:33
  them
• 42:33
  to
• 42:33
  hang
• 42:33
  out
• 42:33
  and
• 42:33
  find
• 42:33
  you?
• 42:34
  So
• 42:34
  to
• 42:34
  find
• 42:34
  anything
• 42:35
  About
• 42:35
  Bright
• 42:35
  Book,
• 42:35
  brightbut.com
• 42:36
  It's
• 42:37
  all
• 42:37
  there
• 42:37
  for
• 42:37
  me.
• 42:38
  I
• 42:38
  am
• 42:38
  on
• 42:38
  Instagram
• 42:39
  at
• 42:39
  Zoe
• 42:40
  Burke
• 42:41
  that's
• 42:41
  B
• 42:41
  u
• 42:41
  r
• 42:41
  K
• 42:42
  E
• 42:42
  Underscore
• 42:42
  editor.
• 42:43
  I'm
• 42:44
  on
• 42:44
  TikTok
• 42:44
  as
• 42:45
  wedding
• 42:45
  underscore
• 42:46
  editor
• 42:47
  or
• 42:47
  you
• 42:47
  can
• 42:47
  email
• 42:48
  me
• 42:48
  at
• 42:48
  zoe.burkeridebook.com
• 42:51
  those
• 42:51
  are
• 42:52
  probably
• 42:52
  the
• 42:52
  channels
• 42:52
  I'm
• 42:53
  like
• 42:53
  most
• 42:53
  active
• 42:53
  on.
• 42:54
  You
• 42:54
  can
• 42:54
  find
• 42:54
  me
• 42:55
  on
• 42:55
  LinkedIn
• 42:55
  as
• 42:55
  well.
• 42:55
  But
• 42:55
  I'm
• 42:56
  not
• 42:56
  sure
• 42:56
  sure
• 42:56
  if
• 42:56
  loads
• 42:57
  of
• 42:57
  wedding
• 42:57
  pros
• 42:57
  use
• 42:57
  that.
• 42:58
  So
• 42:58
  if
• 42:58
  social
• 42:58
  media
• 42:59
  is
• 42:59
  easier,
• 42:59
  that's,
• 42:59
  that's
• 43:00
  where
• 43:00
  I
• 43:00
  am.
• 43:00
  Fantastic.
• 43:01
  Again,
• 43:01
  I
• 43:01
  will
• 43:01
  put
• 43:02
  all
• 43:02
  of
• 43:02
  the
• 43:02
  links
• 43:02
  for
• 43:02
  you
• 43:03
  in
• 43:03
  the
• 43:03
  show
• 43:03
  notes.
• 43:03
  I'll
• 43:03
  put
• 43:04
  the
• 43:04
  link
• 43:04
  for
• 43:04
  the
• 43:04
  industry
• 43:05
  report
• 43:05
  as
• 43:06
  well.
• 43:06
  Anna,
• 43:07
  it's
• 43:07
  been
• 43:07
  a
• 43:07
  great
• 43:07
  conversation.
• 43:08
  Thank
• 43:08
  you
• 43:08
  so
• 43:08
  much
• 43:09
  for
• 43:09
  being
• 43:09
  here.
• 43:09
  It's
• 43:09
  been
• 43:10
  amazing.
• 43:10
  Lovely
• 43:10
  start
• 43:10
  to
• 43:11
  the
• 43:11
  week.
• 43:11
  Thank
• 43:11
  you.
• 43:11
  Such
• 43:12
  a
• 43:12
  great
• 43:12
  conversation
• 43:13
  with
• 43:13
  Zoe.
• 43:13
  I
• 43:14
  think
• 43:14
  it's
• 43:14
  really
• 43:14
  important
• 43:15
  that
• 43:15
  these
• 43:15
  big
• 43:15
  businesses
• 43:16
  come
• 43:17
  to
• 43:17
  places
• 43:17
  like
• 43:18
  this
• 43:18
  podcast
• 43:18
  and
• 43:19
  show
• 43:19
  the
• 43:19
  face
• 43:19
  behind
• 43:20
  the
• 43:20
  brand
• 43:20
  so
• 43:21
  that
• 43:21
  we
• 43:21
  can
• 43:21
  all
• 43:21
  understand
• 43:22
  what
• 43:22
  they
• 43:22
  stand
• 43:22
  for,
• 43:22
  who
• 43:23
  they
• 43:23
  are
• 43:23
  and
• 43:23
  how
• 43:23
  they
• 43:24
  can
• 43:24
  help
• 43:24
  us.
• 43:24
  So
• 43:24
  I'm
• 43:24
  thankful
• 43:25
  that
• 43:25
  Zoe
• 43:25
  came
• 43:26
  on
• 43:26
  the
• 43:26
  podcast
• 43:26
  today.
• 43:26
  Hopefully
• 43:27
  it's
• 43:27
  answered
• 43:27
  many
• 43:28
  of
• 43:28
  your
• 43:28
  questions
• 43:29
  around
• 43:29
  directories
• 43:29
  and
• 43:30
  bride
• 43:30
  book
• 43:30
  in
• 43:30
  general.
• 43:31
  But
• 43:31
  if
• 43:31
  you've
• 43:31
  got
• 43:31
  more
• 43:31
  she's
• 43:32
  given
• 43:32
  you
• 43:32
  her
• 43:32
  details,
• 43:33
  reach
• 43:33
  out
• 43:33
  to
• 43:34
  her
• 43:34
  and
• 43:34
  I'll
• 43:34
  see
• 43:34
  you
• 43:34
  all
• 43:35
  next
• 43:35
  time.