Turning Early Fans Into a Marketing Engine with Elise Mol

Women Disrupting Tech · Aug 27, 2026 · 50m

Only 3% of people who show up to an event went looking for it. The other 97% came because someone they trust was already going.

In this episode of Women Disrupting Tech, I talk with Elise Mol, co-founder of Bash, a platform that helps event organizers turn ticket buyers into a community-driven marketing engine. We explore why exclusive early access beats public discounts, why the events industry is under more financial pressure than most people assume, and what it takes to build trust-based growth instead of relying on paid ads.

What you’ll learn in this episode

Why public “early bird”…