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Niching for Developers: Lessons from Wes Towers (Part 1)
In this Building Better Foundations episode, Rob Broadhead and Michael Meloche talk with Wes Towers of Uplift360, a Melbourne-based digital agency serving the construction and trades industry. The discussion centers on niching for developers—how focusing on a specific audience helps software teams and agencies communicate better, deliver faster, and build lasting client trust.
Key Idea: Niching for developers isn't about limiting opportunities — it's about amplifying your expertise and clarity in the markets that need you most.
About the Guest — Wes Towers
Wes Towers is the founder of Uplift…
The skinny
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