Latest / The Schmidt Show PDX / Certified Organic Journalism
Transcript
- 0:12SPEAKER_00: Welcome back.
- 0:13I'm Mike Schmidt,
- 0:14former district attorney of Multnomah County term podcast host.
- 0:17And I'll be honest with you,
- 0:18today's episode is one I've been wanting to do for a long time.
- 0:22SPEAKER_00: We talk a lot on this show about institutions,
- 0:24SPEAKER_00: who runs them,
- 0:25SPEAKER_00: who funds them,
- 0:25SPEAKER_00: who they actually serve versus who they say they serve.
- 0:29And there's one institution I've been circling for a while now
- 0:32that I haven't fully gone after.
- 0:34SPEAKER_00: Partly because you need them.
- 0:35SPEAKER_00: Partly because some of them are friends.
- 0:36SPEAKER_00: And partly because when you criticize the press,
- 0:39SPEAKER_00: you start to sound a little bit like Donald Trump.
- 0:41SPEAKER_00: And quite frankly, I'd rather chew glass.
- 0:44SPEAKER_00: But here's the thing.
- 0:45SPEAKER_00: I'm not Donald Trump and my critique is not his critique.
- 0:47SPEAKER_00: His critique is, oh, if the media says things I don't like, it's lies.
- 0:52SPEAKER_00: But there is an actual critique to be had.
- 0:54SPEAKER_00: That the media used to be a check on power,
- 0:57and in too many places it has become an instrument of it if it
- 1:01exists at all.
- 1:03SPEAKER_00: I watched this up close as district attorney.
- 1:05SPEAKER_00: I had a front row seat to how local journalism covered criminal justice,
- 1:08SPEAKER_00: which is to say how it covered me.
- 1:10SPEAKER_00: And sometimes it was great.
- 1:11SPEAKER_00: Sometimes reporters asked hard questions I needed to answer.
- 1:14SPEAKER_00: That's the job.
- 1:15SPEAKER_00: I respect that.
- 1:16SPEAKER_00: But sometimes it was something else.
- 1:18A gotcha headline written while the mundane story hides behind
- 1:21the firewall.
- 1:22A reporter shopping a narrative telling sources what conclusion
- 1:26he needed for them to reach.
- 1:28SPEAKER_00: Dangling a cover story as the prize.
- 1:30SPEAKER_00: And I'd come home thinking,
- 1:32SPEAKER_00: if this is what they're doing to me,
- 1:33SPEAKER_00: and I know what was happening,
- 1:35SPEAKER_00: what are they doing to stories where nobody knows?
- 1:38SPEAKER_00: I'm not the only one who's gotten there.
- 1:40SPEAKER_00: My guest today got there too, from the inside.
- 1:43SPEAKER_00: Ryan Haas spent years at Oregon Public Broadcasting.
- 1:46SPEAKER_00: He's good at his job.
- 1:47SPEAKER_00: He believed in public media,
- 1:48SPEAKER_00: the mission,
- 1:49SPEAKER_00: the firewall between editorial and the money side,
- 1:52SPEAKER_00: all of it.
- 1:53SPEAKER_00: And then he watched as those lines became blurred.
- 1:55SPEAKER_00: So he left.
- 1:56SPEAKER_00: He and his partner, Leah Sotilli, built something new.
- 1:59SPEAKER_00: The Western Edge.
- 2:00SPEAKER_00: Investigative journalism.
- 2:02SPEAKER_00: Reader supported.
- 2:03SPEAKER_00: Answerable to nobody but the story.
- 2:06They've been at it only a few months and they've already broken
- 2:08news about worker
- 2:09SPEAKER_00: deaths at Amazon's Troutdale facility that nobody else was touching.
- 2:14SPEAKER_00: Today we're going to talk about what they're building.
- 2:16We're going to talk about what we lost when local journalism
- 2:19got hollowed out.
- 2:20And we're going to wrestle with a question I don't think gets
- 2:22asked enough.
- 2:24SPEAKER_00: If Americans have a right to clean air and clean water,
- 2:27rights we had to fight like hell to establish and still have to
- 2:30fight to protect,
- 2:31SPEAKER_00: shouldn't we have a right to clean information?
- 2:34SPEAKER_00: But if so, how?
- 2:35SPEAKER_00: Who enforces it?
- 2:37And if the government can't because the government is exactly
- 2:39who journalism is
- 2:40SPEAKER_00: supposed to hold accountable,
- 2:42SPEAKER_00: well then what?
- 2:43SPEAKER_00: I don't have those answers,
- 2:44but I have a feeling Ryan Hass has been thinking about it
- 2:46longer than most.
- 2:48SPEAKER_00: Let's get into it.
- 2:59SPEAKER_00: Welcome to the show, Ryan Hass.
- 3:00SPEAKER_00: Hey, thanks for having me, Mike.
- 3:02SPEAKER_00: Yeah, absolutely.
- 3:02SPEAKER_00: Well, Ryan, I'm so excited to talk to you.
- 3:05Local journalism is something I care a lot about,
- 3:08and you are a local journalism professional.
- 3:11SPEAKER_00: Thanks.
- 3:12SPEAKER_01: Yes.
- 3:13SPEAKER_01: Yes, I am.
- 3:14SPEAKER_00: I mean,
- 3:14SPEAKER_00: you know,
- 3:15unlike us podcast amateurs who like grab a microphone and have
- 3:18opinions like you're
- 3:19SPEAKER_00: a person who's actually,
- 3:21SPEAKER_00: you know,
- 3:21SPEAKER_00: trained,
- 3:21SPEAKER_00: you've done the work,
- 3:22SPEAKER_00: you've been in the industry,
- 3:24SPEAKER_00: and now you're doing some really exciting stuff on your own.
- 3:27SPEAKER_01: Yeah, yeah.
- 3:28SPEAKER_01: I mean, I think it's always awkward.
- 3:31SPEAKER_01: I think as you sort of get older,
- 3:33SPEAKER_01: you've been in a professional a long time,
- 3:35SPEAKER_01: it's hard to make that transition and say like,
- 3:37SPEAKER_01: yeah,
- 3:37SPEAKER_01: I actually am.
- 3:38SPEAKER_01: I actually am.
- 3:38SPEAKER_01: I know what I'm doing.
- 3:41SPEAKER_00: I know.
- 3:41SPEAKER_00: I totally know what you mean.
- 3:42SPEAKER_00: Well, let's just start out.
- 3:44SPEAKER_00: Tell folks a little bit about yourself.
- 3:46SPEAKER_00: Sure.
- 3:47SPEAKER_01: Yeah, so I've been in journalism for more than 20 years.
- 3:51SPEAKER_01: I grew up in Illinois,
- 3:53SPEAKER_01: actually,
- 3:54and kind of did journalism in different parts of the country
- 3:57before ending up in
- 3:58SPEAKER_01: Oregon and
- 3:59SPEAKER_01: 2011 or so.
- 4:00SPEAKER_01: I was down in Southern Oregon in Coos Bay.
- 4:03SPEAKER_01: I was running the newspaper there.
- 4:05SPEAKER_01: Oh, wow.
- 4:06SPEAKER_01: Yeah, so I've kind of been in different parts of the state.
- 4:08SPEAKER_00: Do they still have a newspaper there?
- 4:10SPEAKER_01: Yeah, I think so.
- 4:12SPEAKER_01: I mean,
- 4:12it's pretty hollowed out and I think we'll get into talking
- 4:15about the status of
- 4:16SPEAKER_01: newspapers in these non-urban communities because that's really...
- 4:21Part of the reason driving the project that my co-founder Leah
- 4:25Satili and I are
- 4:26doing now but and then I came to Portland in I don't know I
- 4:31guess 2013 or so 2014
- 4:33somewhere in there my partner got a job up in this area and I
- 4:37moved here and
- 4:38started working for Oregon Public Broadcasting and I was with
- 4:41them for more than 12
- 4:43SPEAKER_01: years before
- 4:45SPEAKER_01: Yeah.
- 4:59SPEAKER_01: Yeah, I mean, it's really shocking, I think.
- 5:04I think it's really hard for people in the Portland metro area
- 5:07to understand this
- 5:07SPEAKER_01: because there is still a media ecosystem here.
- 5:11SPEAKER_01: But if you go out to some of these communities,
- 5:13SPEAKER_01: even ones that are not very far from here,
- 5:16SPEAKER_01: there's nothing.
- 5:17SPEAKER_01: There's no real media.
- 5:18SPEAKER_01: I mean, no institutional media anyway.
- 5:21SPEAKER_01: There are people who are trying to kind of revive that now.
- 5:23SPEAKER_01: But it's just...
- 5:26SPEAKER_01: Mike Schmidtshowp
- 5:41SPEAKER_01: I agree,
- 5:42SPEAKER_01: and people try to share information,
- 5:44SPEAKER_01: but the people doing that are not necessarily trained journalists.
- 5:50It's easy in today's media era where everyone can have access
- 5:55to these platforms,
- 5:56SPEAKER_01: which is great,
- 5:57SPEAKER_01: I think.
- 5:57SPEAKER_01: I think there are a lot of benefits of that.
- 5:59SPEAKER_01: Yeah, yeah.
- 6:26SPEAKER_00: Well, so as you mentioned, you worked at OPB.
- 6:28SPEAKER_00: I think that's where I first heard your name and saw you on some bylines.
- 6:34SPEAKER_00: You left that.
- 6:35SPEAKER_01: I did.
- 6:36Yeah,
- 6:36I was the managing editor of news,
- 6:39which is a fancy way of saying it.
- 6:42I worked with a lot of reporters and editors there and were
- 6:46basically helping run
- 6:47the newsroom for a long time and yeah I decided to leave last
- 6:51year there were some
- 6:54changes in leadership there and some changes in priorities from
- 6:58my perspective I
- 6:59can only speak from my perspective I'm sure there's people that
- 7:02would agree or
- 7:02SPEAKER_01: disagree with me but I saw a lot of what I see in
- 7:09SPEAKER_01: Media writ large,
- 7:10SPEAKER_01: which is kind of pulling away from hard hitting stuff sometimes or,
- 7:16SPEAKER_01: you know,
- 7:16SPEAKER_01: being a little more hesitant to invest in investigative reporting,
- 7:20SPEAKER_01: for example,
- 7:20SPEAKER_01: which is kind of a passion of mine.
- 7:22SPEAKER_01: It's where my interest is.
- 7:24It's it's the stuff that I think can be a big investment,
- 7:28but also gets big results.
- 7:30SPEAKER_01: And and
- 7:32SPEAKER_01: Yeah.
- 7:32And so I just sort of disagreed with some of the decisions that
- 7:35were being made and
- 7:36SPEAKER_01: decided to start my own organization.
- 7:39SPEAKER_01: I think,
- 7:40SPEAKER_01: you know,
- 7:41kind of the flip of what I was saying before is like there is
- 7:44it is easier to go
- 7:45solo now and take those tools that you've built through
- 7:50institutional media and
- 7:51SPEAKER_01: apply them in new ways.
- 7:52SPEAKER_01: And that was exciting to me.
- 7:54SPEAKER_01: I've also been in a career.
- 7:55SPEAKER_01: I mean, you probably know as you know, when
- 7:59SPEAKER_01: In law, it's like you do something for a long time.
- 8:02SPEAKER_01: And it's like, man, you know, you kind of know how it works.
- 8:04And you can just come in every day and just sort of autopilot
- 8:07through it a little bit.
- 8:08SPEAKER_01: And,
- 8:09and it's nice to challenge yourself and put yourself in perhaps
- 8:12a new circumstance
- 8:13SPEAKER_01: and see how that works out.
- 8:14SPEAKER_00: Yeah, absolutely.
- 8:15SPEAKER_00: Well,
- 8:16I appreciate that you have that internal experience and a lot
- 8:20of the things that
- 8:21you're reacting to are pressures that I think are writ large in
- 8:26the journalism or
- 8:27SPEAKER_00: media landscape that a lot of outlets are wrestling with.
- 8:32But you decided to leave and start out on your own and you
- 8:34started something called
- 8:35SPEAKER_00: the Western Edge.
- 8:36SPEAKER_00: That's right.
- 8:36SPEAKER_00: That's right.
- 8:37SPEAKER_00: The Western Edge.
- 8:38SPEAKER_00: I love that.
- 8:39SPEAKER_01: We debated for a long time.
- 8:40SPEAKER_01: We're like, we got to get a cool name here.
- 8:42SPEAKER_01: That's the first hardest decision.
- 8:44SPEAKER_01: Exactly.
- 8:45SPEAKER_00: So what is the idea?
- 8:47SPEAKER_00: Your tagline is journalism that cuts through.
- 8:51The Western Edge was born out of a project that we were doing
- 8:54at Oregon Public
- 8:55SPEAKER_01: Broadcasting called Hush.
- 8:56SPEAKER_01: And our ethos in that project was,
- 8:59let's go do deep dive investigative journalism in communities
- 9:03that are smaller or
- 9:04SPEAKER_01: more rural or that don't have this.
- 9:07SPEAKER_01: You know, it's easy to focus on Portland.
- 9:09SPEAKER_01: There's so much happening here all the time.
- 9:12SPEAKER_01: And there's a lot of power brokers.
- 9:14SPEAKER_01: There's a lot of tantalizing stories you could do.
- 9:17SPEAKER_01: But we sort of felt like, can we take
- 9:21These principles of strong investigative and narrative
- 9:23journalism and apply them
- 9:25SPEAKER_01: outside the Portland area.
- 9:27SPEAKER_01: And anytime we've gone to these places and we do that,
- 9:30SPEAKER_01: people are like,
- 9:32SPEAKER_01: Oh,
- 9:32SPEAKER_01: my gosh,
- 9:32SPEAKER_01: thank you for like covering this place.
- 9:34SPEAKER_01: And so that's
- 9:35SPEAKER_01: Yeah, yeah.
- 9:58SPEAKER_00: I mean,
- 9:58SPEAKER_00: I'll tell you,
- 9:59SPEAKER_00: my experience as the district attorney in Portland,
- 10:01SPEAKER_00: I,
- 10:03SPEAKER_00: of course,
- 10:03SPEAKER_00: being in the industry,
- 10:04SPEAKER_00: being amongst the prosecutors,
- 10:06SPEAKER_00: you hear about things,
- 10:07SPEAKER_00: you see court cases.
- 10:08SPEAKER_00: So it's like you hear what's going on in other counties and some of
- 10:13SPEAKER_00: Mike Schmidtsch
- 10:28SPEAKER_00: Yeah, yeah.
- 10:50SPEAKER_01: I mean,
- 10:51SPEAKER_01: we can talk about this later,
- 10:52SPEAKER_01: but I'm sure there are many stories that happen where you're like,
- 10:54SPEAKER_01: really,
- 10:55SPEAKER_01: that's a story?
- 10:56SPEAKER_01: Yeah.
- 10:56SPEAKER_00: Oh, yes.
- 10:57SPEAKER_01: Because reporters are always kind of looking.
- 11:01SPEAKER_01: I mean,
- 11:01some types of reporters are always looking for like the little
- 11:05tidbit that they can
- 11:06SPEAKER_01: get a scoop or whatever.
- 11:07SPEAKER_01: It's not really my deal.
- 11:08But if you're under that type of microscope,
- 11:11you're not going to do the big scandal.
- 11:13SPEAKER_01: And what I see is exactly what you're talking about is like these smaller
- 11:17SPEAKER_01: communities where that's not happening.
- 11:18SPEAKER_01: It's like.
- 11:19SPEAKER_01: Crazy, crazy things, things and like corruption that's happening.
- 11:24SPEAKER_01: Yes.
- 11:25SPEAKER_01: And to me,
- 11:25SPEAKER_01: it's like,
- 11:26SPEAKER_01: OK,
- 11:26SPEAKER_01: can we show up in these communities and say like,
- 11:28SPEAKER_01: hey,
- 11:28SPEAKER_01: we're watching like we're watching.
- 11:30SPEAKER_01: Don't do it.
- 11:31SPEAKER_01: You know,
- 11:32SPEAKER_00: well,
- 11:32I want to take a little bit of a deep dive just to to
- 11:35illustrate what you're
- 11:36SPEAKER_00: talking about.
- 11:37I read your story on the deaths,
- 11:40the worker deaths at the Troutdale Amazon warehouse facility.
- 11:44SPEAKER_00: Mm hmm.
- 11:45SPEAKER_00: Fantastic work.
- 11:46SPEAKER_00: Thanks.
- 11:48SPEAKER_00: And I remember I did see,
- 11:51SPEAKER_00: I think at the time it happened,
- 11:53SPEAKER_00: some headline that was like,
- 11:55SPEAKER_00: worker dies,
- 11:55SPEAKER_00: people just keep working around them.
- 11:57SPEAKER_00: And it's like, you know, I don't know, 12 lines or something.
- 12:00SPEAKER_00: And that was the whole story.
- 12:01SPEAKER_00: That was it.
- 12:02SPEAKER_00: And then it was like moving on next.
- 12:04SPEAKER_00: And I
- 12:07You know,
- 12:07I was just like,
- 12:08wow,
- 12:09I can't believe there's not more to say about that.
- 12:11SPEAKER_00: But I guess there's not.
- 12:14But you saw probably that same headline said,
- 12:17there's a bigger story here.
- 12:19SPEAKER_01: Well, yes.
- 12:22SPEAKER_01: I mean, what I will say is I broke that story.
- 12:24The headline you were probably reading was someone actually
- 12:26stealing my work.
- 12:27SPEAKER_01: Someone probably stealing your work.
- 12:28SPEAKER_01: There you go.
- 12:30SPEAKER_01: Which I have a funny anecdote.
- 12:32SPEAKER_01: Well, I mean, it happens.
- 12:33SPEAKER_01: It's fine.
- 12:34SPEAKER_01: But, you know, what that story came out of was...
- 12:37SPEAKER_01: I saw people talking about it online.
- 12:40SPEAKER_01: I saw these workers talking about it online and nobody had said anything.
- 12:45SPEAKER_01: I was like, that's crazy.
- 12:46SPEAKER_01: Amazon is a big company.
- 12:47SPEAKER_01: Somebody dies at work.
- 12:51I'm like I'm surprised I didn't see anything and that was what
- 12:55prompted me to just
- 12:56start asking people questions so I just started reaching out to
- 12:58people who I saw
- 13:00worked at Amazon I was like hey can I just talk to you about
- 13:02what happened here and
- 13:03SPEAKER_01: yeah I mean the story that I was told was shocking it's so indicative of
- 13:13SPEAKER_01: The challenges that a lot of people in Amazon feel.
- 13:16SPEAKER_01: I mean,
- 13:17Amazon's been reported on for years and years about the working
- 13:19conditions in their
- 13:20SPEAKER_01: facilities.
- 13:21SPEAKER_01: And what I can say is when that story came out,
- 13:25I had dozens of workers in this building in my inbox texting me
- 13:31on Signal saying
- 13:32SPEAKER_01: like,
- 13:33SPEAKER_01: Mike Schmidtshowp
- 14:03SPEAKER_00: I can't say and what I can say is probably like.
- 14:23SPEAKER_01: Mike Schmidtshowpdx
- 14:43Beyond that,
- 14:43you're just like,
- 14:44okay,
- 14:45if you want to file a frivolous lawsuit,
- 14:48that's on you.
- 14:49I don't know what the deal was with that,
- 14:54but I will say I've talked to the family of the man
- 14:57who died and they have the same like what the hell all these TV
- 15:01stations that flood
- 15:02around every little like you know whatever bit of crime that
- 15:06happens why are they
- 15:07not covering this story and scrutinizing a giant corporation
- 15:11you know I don't I
- 15:12can't say why they're not doing that but from my perspective
- 15:17it's a failure of the
- 15:19SPEAKER_00: profession to not do that
- 15:21SPEAKER_00: One of the things that I so appreciated about your story,
- 15:24SPEAKER_00: I mean,
- 15:24SPEAKER_00: because you in that one,
- 15:26SPEAKER_00: and there are others that I read,
- 15:27SPEAKER_00: I just I'm talking only about that story.
- 15:30SPEAKER_00: But you've only been around for a couple months.
- 15:31SPEAKER_00: So that's correct.
- 15:32SPEAKER_00: Yeah.
- 15:33But it's so exciting to see the long form journalism that
- 15:36you're doing with the,
- 15:38SPEAKER_00: you know,
- 15:38SPEAKER_00: actually talking to people.
- 15:39One of the things that kind of surprised me is it sounded like
- 15:42you at least heard
- 15:43SPEAKER_00: from some workers that were like,
- 15:46Yeah,
- 15:46it happens,
- 15:46but honestly,
- 15:47you know,
- 15:48I don't want to lose money on my shift.
- 15:50Like,
- 15:50I'm kind of glad I could continue working and not have to clock
- 15:54out for the day.
- 15:55SPEAKER_00: That's right.
- 15:55You know,
- 15:56which was also like,
- 15:58I mean,
- 15:58such an important part of the story,
- 16:00right?
- 16:01SPEAKER_00: Because in that sentiment captures so much.
- 16:05SPEAKER_00: I think so.
- 16:05SPEAKER_00: People that can't afford to lose an hour on a shift.
- 16:10SPEAKER_00: And because of that pressure that they're under, the humanity of...
- 16:15pausing a beat to recognize dignity in life is subservient to
- 16:22the I need to survive
- 16:23SPEAKER_00: and pay my electric bill this month.
- 16:25SPEAKER_01: Right, exactly.
- 16:25And I think that is what's interesting to me about that Amazon
- 16:29dynamic is,
- 16:30SPEAKER_01: yes,
- 16:31SPEAKER_01: you're going to have a big diversity of opinion.
- 16:33SPEAKER_01: And I think to what you're saying,
- 16:36SPEAKER_01: I did hear from some people who were like,
- 16:38SPEAKER_01: why are you writing about this?
- 16:39SPEAKER_01: Don't like this.
- 16:41SPEAKER_01: It's no big deal.
- 16:42SPEAKER_01: Somebody died.
- 16:42SPEAKER_01: Who cares?
- 16:43SPEAKER_01: Like, and I do think like,
- 16:46There's an element of that from my perspective where you have
- 16:50this big company
- 16:51SPEAKER_01: that's like,
- 16:52SPEAKER_01: go,
- 16:52SPEAKER_01: go,
- 16:52SPEAKER_01: go,
- 16:52SPEAKER_01: measure everything.
- 16:54SPEAKER_01: You're being watched the whole time.
- 16:55SPEAKER_01: And it's sort of, there is a removal of your humanity from that.
- 16:59And so I sort of wonder how much is the work environment
- 17:04transferring into how
- 17:05SPEAKER_01: someone perceives or thinks about a coworker.
- 17:07SPEAKER_01: They're like, look, I didn't know this person.
- 17:10SPEAKER_01: There's 3,000 people here.
- 17:11SPEAKER_01: I don't know this person.
- 17:12SPEAKER_01: Why do I care?
- 17:13SPEAKER_01: I mean, to me, that's a little...
- 17:16SPEAKER_01: Yeah,
- 17:17it just says like what is this moment we're living in where
- 17:20everything's so
- 17:20SPEAKER_01: commoditized and how you're supposed to feel about your work.
- 17:23SPEAKER_01: On the flip side,
- 17:24SPEAKER_01: I've had a lot of people reach out who are like,
- 17:27SPEAKER_01: yeah,
- 17:27SPEAKER_01: we've had people who died from cancer here.
- 17:31SPEAKER_01: And the company doesn't even say anything.
- 17:32SPEAKER_01: They don't say like, hey, we lost Susie.
- 17:35SPEAKER_01: She passed away like.
- 17:37SPEAKER_01: And they sort of feel like, yeah, I'm just a number here.
- 17:39SPEAKER_01: You don't even care.
- 17:40I mean,
- 17:40it's not anything that the company did,
- 17:42but just an acknowledgement.
- 17:44SPEAKER_01: I think if anybody was working in a workplace and somebody died,
- 17:47SPEAKER_01: you'd expect the bosses to say like,
- 17:49SPEAKER_01: hey,
- 17:50SPEAKER_01: like.
- 17:51SPEAKER_00: Any place I've ever worked,
- 17:53SPEAKER_00: I think that certainly would have been the expectation,
- 17:56SPEAKER_00: which I think was another kind of undercurrent of the story.
- 17:59SPEAKER_00: Just by you telling the story,
- 18:01one of the things that jumped out to me was the privilege that
- 18:04some of us have in
- 18:06SPEAKER_00: our jobs and everything else.
- 18:08That would have never,
- 18:09ever,
- 18:09ever happened in any place that I've worked in the legal field.
- 18:13If a lawyer would drop dead when I was in the DA's office or
- 18:17any other place I've been,
- 18:18SPEAKER_00: Mike Schmidtshowpdx
- 18:37SPEAKER_00: Well,
- 18:37that's a privileged difference between my profession and the
- 18:42profession of law and
- 18:43where I was working and the folks who are working in this
- 18:46Amazon warehouse
- 18:48SPEAKER_00: situation.
- 18:49SPEAKER_01: Yeah,
- 18:49and I think that is something that is really important to me
- 18:54when I'm doing
- 18:55SPEAKER_01: journalism is to try to bring the humanity out of it because-
- 19:00SPEAKER_01: The working conditions at Amazon have been written about many,
- 19:02SPEAKER_01: many times,
- 19:03but you have to really talk to people and find those elements
- 19:09of the story that can
- 19:10SPEAKER_01: bring out that like,
- 19:11SPEAKER_01: hey,
- 19:11SPEAKER_01: you should feel something.
- 19:12That's a guiding principle I always have with my journalism is
- 19:15you should feel
- 19:16SPEAKER_01: Hopefully feel something when you're reading this,
- 19:18SPEAKER_01: not just,
- 19:19SPEAKER_01: oh,
- 19:19SPEAKER_01: I'm consuming information,
- 19:20SPEAKER_01: which is fine.
- 19:21SPEAKER_01: There's you know, there's a place in journalism for that.
- 19:23But I think if you really as a journalist want to have an
- 19:27effect on things,
- 19:28SPEAKER_01: you have to find that emotional part of the story and help people.
- 19:33SPEAKER_01: Reflect on that and say, like, how do I feel about that?
- 19:35SPEAKER_00: You know, how do I feel about what happened here?
- 19:38And that's what I appreciated because you didn't tell me to
- 19:40feel those things in your writing.
- 19:42SPEAKER_00: You reported on, you know, the conversations you had had with workers.
- 19:46SPEAKER_00: But through that, I was led to those reflections.
- 19:50SPEAKER_00: Right.
- 19:50SPEAKER_00: So fantastic work.
- 19:53SPEAKER_00: Well, so that's not my experience.
- 19:57SPEAKER_00: I want to talk a little bit about the state of local journalism.
- 20:04SPEAKER_00: I got to say,
- 20:05SPEAKER_00: I had folks that I thought were very professional that covered me,
- 20:10SPEAKER_00: did a good job,
- 20:11even ones who asked very hard questions and held me accountable
- 20:15for challenging
- 20:17SPEAKER_00: topics.
- 20:20I also experienced a lot of incredibly salacious headlines
- 20:24where then the story,
- 20:26SPEAKER_00: which is almost benign,
- 20:27SPEAKER_00: is hidden behind a paywall.
- 20:31SPEAKER_00: That was very frustrating to me as an elected official.
- 20:35SPEAKER_00: Sometimes I wondered if the journalist actually understood what set of...
- 20:48SPEAKER_00: I'll give you an example.
- 20:50While I was a district attorney,
- 20:52I implemented the first ever staff survey about equity.
- 20:57SPEAKER_00: You might imagine an office that never cared about equity ever.
- 21:01SPEAKER_00: The results weren't great.
- 21:04SPEAKER_00: That was what the reporting reflected was how terrible the results were.
- 21:09SPEAKER_00: I thought to myself, I knew who I was and I knew that
- 21:13SPEAKER_00: Mike Schmidtshowpdx
- 21:28SPEAKER_00: Sure.
- 21:29SPEAKER_00: And then try to burn you with it.
- 21:30SPEAKER_00: Sure.
- 21:43SPEAKER_00: So that type of coverage,
- 21:44SPEAKER_00: that type of gotcha,
- 21:44SPEAKER_00: salacious coverage,
- 21:45SPEAKER_00: I think actually leads to bad outcomes.
- 21:58SPEAKER_00: Wow
- 22:14SPEAKER_00: I mean, it's terrible in both of those sources who he said it to.
- 22:18SPEAKER_00: I don't know how many more people he said it to called me right away.
- 22:21Professionals in the courthouse said,
- 22:24Mike,
- 22:24you got to know this is what this reporter said.
- 22:26SPEAKER_00: Like, watch out.
- 22:27SPEAKER_00: They're trying to get you right.
- 22:30They're writing the story that they want to write and then
- 22:33looking for the quotes
- 22:34SPEAKER_00: or looking for somebody to give them the quote that they want.
- 22:37SPEAKER_00: It all left me.
- 22:39SPEAKER_00: with not a great feeling about local journalism.
- 22:42SPEAKER_00: Of course, I didn't like it.
- 22:43SPEAKER_00: I didn't like being the person under attack, of course.
- 22:46But it also made me think what I think a lot of other people
- 22:49have experienced is if
- 22:52I see them doing that in this situation where I know I can see
- 22:56what they're doing,
- 22:57SPEAKER_00: how many of these other stories are lacking integrity?
- 23:01SPEAKER_00: Yeah.
- 23:02SPEAKER_01: Yeah, I mean, that's a very common thing, and I think I see that.
- 23:06I see that when I see coverage of things that I know well,
- 23:11and I'm like,
- 23:12oh...
- 23:13SPEAKER_01: Like you left out XYZ thing and I mean what I will say is I think that's
- 23:20irresponsible like what you're describing I mean obviously I
- 23:23wasn't there I don't
- 23:23know the circumstances but you know someone saying like this is
- 23:28the story I'm doing
- 23:29I'm going to cherry pick facts to or quotes to do that story
- 23:34like that's a terrible
- 23:35way to practice journalism frankly like the way you practice
- 23:39journalism is like
- 23:41You may have a hypothesis or a theory or you may have heard a
- 23:44rumor and then you
- 23:47SPEAKER_01: fact check that.
- 23:48SPEAKER_01: You're asking questions, you're trying to understand and...
- 23:54You have to be willing to let go of your preconceptions when
- 24:00you're doing a story.
- 24:01If you're doing a story well,
- 24:03you have to let go of what I think this story is.
- 24:07SPEAKER_01: I'll give you an example.
- 24:08SPEAKER_01: When Lee and I were doing the first season of Hush,
- 24:11which was about this man named Jesse Lee Johnson who was on
- 24:14death row in Oregon for
- 24:1617 years and incarcerated for 25 in total for a crime that he
- 24:21said he didn't
- 24:22SPEAKER_01: commit.
- 24:23SPEAKER_01: Lee and I came into that story.
- 24:24SPEAKER_01: We had read a ton of the documents.
- 24:26SPEAKER_01: We had read the trial transcript.
- 24:29SPEAKER_01: We were like,
- 24:30this looks pretty suspicious that he probably didn't do this or
- 24:33that's what I can
- 24:34SPEAKER_01: understand why people are saying that,
- 24:36SPEAKER_01: why his lawyers are saying that.
- 24:38SPEAKER_01: Even then, we were still throughout the process saying like, yeah, but
- 24:43SPEAKER_01: Is it true?
- 24:44SPEAKER_01: Is it true?
- 24:44SPEAKER_01: What are the facts like?
- 24:46SPEAKER_01: What are the facts that are leading us here?
- 24:47SPEAKER_01: And ultimately,
- 24:48SPEAKER_01: like I will say at the end of that reporting process,
- 24:50SPEAKER_01: I was like,
- 24:51SPEAKER_01: I don't think you did this.
- 24:52SPEAKER_01: I looked at every single possible detail of this.
- 24:56SPEAKER_01: And yes, that is where I started.
- 24:58SPEAKER_01: But there were moments where I'm like, well, what about this thing?
- 25:00SPEAKER_01: Like what?
- 25:01SPEAKER_01: Right.
- 25:01SPEAKER_01: We have to run this down because this doesn't look great.
- 25:05And unless you're willing to be open to changing your mind in
- 25:10the process of reporting,
- 25:12SPEAKER_01: You are not practicing journalism at the highest possible level.
- 25:17SPEAKER_01: I think journalists should not be invested in the outcomes of,
- 25:22SPEAKER_01: you know,
- 25:23what's going to happen to this person or how do I burn this
- 25:26person so I look good
- 25:27SPEAKER_01: or I get a scoop like that is a recipe for journalism.
- 25:32SPEAKER_01: Mike Schmidtshowp
- 25:50SPEAKER_00: Since then, that concept has been around.
- 25:52And I certainly don't subscribe to what his critiques are
- 25:56because it seems like his
- 25:57SPEAKER_00: fake news is news that's critical of me is fake.
- 26:00SPEAKER_00: News that's positive about me is true.
- 26:04SPEAKER_00: So I don't subscribe to that.
- 26:06SPEAKER_00: But this is so true of so many things about Trump, right?
- 26:10SPEAKER_00: He did identify something that resonated with a lot of people, right?
- 26:15SPEAKER_00: Which was that people have been losing trust in media, right?
- 26:20And we started this conversation referencing a small paper in
- 26:23Coos County I think
- 26:24SPEAKER_00: there have just been a lot of different forces Economic forces,
- 26:30SPEAKER_00: technological forces Things that have come to bear that have
- 26:34made it probably more challenging than ever to sustain and
- 26:39maintain the old style
- 26:41SPEAKER_00: that I think a lot of reporters used to do.
- 26:44SPEAKER_00: I mean,
- 26:45SPEAKER_00: I worked in the state capitol for a year,
- 26:50SPEAKER_00: and there was a whole,
- 26:52SPEAKER_00: I'm sure you know this,
- 26:52SPEAKER_00: you've been down there,
- 26:53SPEAKER_00: no doubt,
- 26:54SPEAKER_00: in the basement of the state capitol,
- 26:56SPEAKER_00: it was all these rooms for reporters.
- 26:58SPEAKER_00: And when I was there in 2013,
- 27:00SPEAKER_00: there were never any reporters in those rooms,
- 27:03SPEAKER_00: even when they were in session.
- 27:04SPEAKER_00: And it's because,
- 27:05SPEAKER_00: yeah,
- 27:05SPEAKER_00: not to say that there was zero coverage of the Capitol,
- 27:09but I imagined the days of people smoking cigarettes and
- 27:13typewriters and the rooms
- 27:14SPEAKER_00: were full and busy and bustling.
- 27:16SPEAKER_00: And they built that into our legislature.
- 27:20And by the time I got there in 2013,
- 27:22it was a catacombs of empty journalists,
- 27:26you know,
- 27:27offices.
- 27:28SPEAKER_01: Yeah, I mean, this is a long story of what happened to journalism.
- 27:33SPEAKER_01: I mean, the newspaper industry collapsed for a number of reasons.
- 27:36SPEAKER_01: One is advertising goes away.
- 27:40SPEAKER_01: Classified ads were a big part of it.
- 27:42SPEAKER_01: Craigslist comes along, guts classified ads out of a newspaper.
- 27:45SPEAKER_01: That's a big revenue source.
- 27:48And so these institutions have really shrunken,
- 27:52and then the incentives get...
- 27:54even worse when when you shrink when you start to pull away
- 27:58from doing ambitious
- 27:59things people are like you know this kind of sucks like I'm
- 28:02look I worked at a
- 28:03community newspaper it was like well we just we're so short
- 28:08staffed we just have to
- 28:09turn around stuff to fill the paper and so you're writing
- 28:12really poorly reported
- 28:15SPEAKER_01: stories people pay a dollar for their paper and they're like well this is
- 28:19SPEAKER_01: This is terrible.
- 28:21SPEAKER_01: I'm not learning anything.
- 28:23SPEAKER_01: This isn't that insightful.
- 28:24SPEAKER_01: You're kind of printing press releases.
- 28:28SPEAKER_01: And then you also have the internet on top of that where all these news
- 28:31SPEAKER_01: organizations are like,
- 28:32SPEAKER_01: oh,
- 28:32SPEAKER_01: okay,
- 28:33SPEAKER_01: online advertising.
- 28:34SPEAKER_01: We have to get clicks.
- 28:34SPEAKER_01: We have to do things that are salacious to get clicks.
- 28:37SPEAKER_01: You have BuzzFeed come along.
- 28:39SPEAKER_01: They popularize this.
- 28:40And so there's all these bad incentives that are happening that
- 28:43are producing...
- 28:45Journalism that's of lower and lower quality all the time and
- 28:49so of course people
- 28:49are like yeah this is sucks like why I don't want to support
- 28:53this I'm not getting
- 28:54anything useful out of this why would I pay money for this and
- 28:58look they have a
- 28:59point they have a point the end result though is kind of where
- 29:04we are today where
- 29:05SPEAKER_01: now there aren't
- 29:08SPEAKER_01: That's so sad.
- 29:29SPEAKER_01: I mean...
- 29:58You know,
- 29:58I think that's a compelling vision and I really hope it does
- 30:03work.
- 30:03SPEAKER_01: Yeah, I mean, who knows?
- 30:05SPEAKER_00: Because the alternative seems to be just complete AI slop,
- 30:08SPEAKER_00: like endlessly feeding on itself and regurgitating.
- 30:13SPEAKER_00: I know, right?
- 30:13SPEAKER_00: That's the newest asteroid heading to this journalistic planet is AI.
- 30:20SPEAKER_00: But AI will never...
- 30:24in my imagination do what you're doing right no it won't I mean
- 30:28look I'm not scared
- 30:29about AI taking my job because AI cannot go and meet people in
- 30:35person and say like
- 30:37tell me what you think about this like tell me your deepest
- 30:41thoughts about this and
- 30:42and tell me the nuance tell me why I'm wrong why what I think
- 30:45about this is wrong
- 30:46SPEAKER_01: like
- 30:48AI is not going to do that AI is not going to request you know
- 30:51public records every
- 30:52SPEAKER_01: week and dig this up I have a very funny story about Amazon and AI um
- 30:58SPEAKER_01: So yesterday I learned that Peter Thiel has funded this whole thing.
- 31:02Peter Thiel,
- 31:03who famously took down Gawker by funding a lawsuit from Hulk
- 31:08Hogan against it.
- 31:10SPEAKER_01: He's created this new thing called Objection AI,
- 31:13SPEAKER_01: where people can use AI to challenge the validity or trustworthiness of
- 31:20SPEAKER_01: journalists.
- 31:23SPEAKER_01: A very funny thing,
- 31:24SPEAKER_01: so someone reblogged my Amazon story,
- 31:28SPEAKER_01: and somehow it ends up on this objection,
- 31:30SPEAKER_01: not my story,
- 31:31but the reblogging of my story ends up on this objection AI
- 31:35where an anonymous
- 31:37SPEAKER_01: investigator,
- 31:38SPEAKER_01: a quote-unquote independent investigator,
- 31:40SPEAKER_01: is trying to verify it.
- 31:42SPEAKER_01: And I'm like, one, my sources are my sources.
- 31:48SPEAKER_01: You're not going to know them, and I'm not going to tell you.
- 31:51SPEAKER_01: Right.
- 31:52Two,
- 31:52you're rewriting or you're judging someone who rewrote my story
- 31:56somewhat incorrectly.
- 31:59And three,
- 31:59like the things that they're using to like challenge it are
- 32:03things like Reddit posts.
- 32:05SPEAKER_01: And they're like, well, this Reddit post says like that didn't happen.
- 32:08SPEAKER_01: And so therefore that's evidence against the story.
- 32:10SPEAKER_01: And I'm like...
- 32:12SPEAKER_01: Is this the world we want to live in?
- 32:14Like where billionaires are funding these AI tools to take down
- 32:19actual journalism?
- 32:20SPEAKER_01: To take down actual journalism.
- 32:21SPEAKER_01: Right, right.
- 32:22SPEAKER_01: And so I think,
- 32:23SPEAKER_01: you know,
- 32:24the hard thing is that it's really up to media consumers to
- 32:28some degree to figure
- 32:30SPEAKER_01: out what do you trust?
- 32:31SPEAKER_01: What do you not trust?
- 32:32SPEAKER_01: Right.
- 32:33SPEAKER_01: So, it feels like
- 32:54SPEAKER_00: Mike Schmidtshow
- 33:09SPEAKER_00: Mike Schmidtshow
- 33:25SPEAKER_00: Mike Schmidt – Yeah.
- 33:47SPEAKER_00: Because of that lack of foundational understanding of our civics,
- 33:51it's even easier to manipulate people with bad stories and
- 33:57alternate realities.
- 33:59SPEAKER_00: Your facts are not my facts.
- 34:03My thinking on this is that information,
- 34:07real,
- 34:08good,
- 34:09clean,
- 34:09I'll call it information,
- 34:11is
- 34:12SPEAKER_00: is necessary for a functioning democracy.
- 34:15I think that's what a lot of us are experiencing is that
- 34:20without honest and people
- 34:22SPEAKER_00: always say,
- 34:23SPEAKER_00: right,
- 34:24SPEAKER_00: we used to get our news from Walter Cronkite and we all got
- 34:26SPEAKER_00: Exactly.
- 34:42SPEAKER_00: You know, and so that's the way it used to be.
- 34:45SPEAKER_00: We are far, far from that.
- 34:47SPEAKER_00: And it feels like that is threatening our democracy.
- 34:51SPEAKER_00: It feels like our foreign adversaries are intentionally,
- 34:54SPEAKER_00: it doesn't feel like they are intentionally manipulating that.
- 35:01SPEAKER_00: What do we do?
- 35:03SPEAKER_00: Ryan, give us the answer, Ryan.
- 35:04Yeah,
- 35:05well,
- 35:05I mean,
- 35:06I think first and foremost,
- 35:07it's important to let go of the idea that
- 35:12SPEAKER_01: That we're all going to get our information from the same place,
- 35:15SPEAKER_01: that the world doesn't exist anymore.
- 35:16SPEAKER_01: Walter Cronkite is not coming back to save us.
- 35:19SPEAKER_01: Exactly, exactly.
- 35:20SPEAKER_01: I mean,
- 35:20SPEAKER_01: there's a million ways to get media these days,
- 35:24SPEAKER_01: and I think it's incumbent upon all of us to...
- 35:29SPEAKER_01: Mike Schmidtshowp
- 35:55SPEAKER_01: How trustworthy are all of these?
- 35:58SPEAKER_01: How rigorous is the reporting that's happening in all of these?
- 36:03SPEAKER_01: It's complicated because I don't think,
- 36:05SPEAKER_01: you know,
- 36:05SPEAKER_01: it's hard for me to expect,
- 36:07SPEAKER_01: you know,
- 36:07SPEAKER_01: the average person who works all day and comes home and to be like,
- 36:12SPEAKER_01: oh,
- 36:12that article I read was actually like some Chinese adjutant
- 36:16prop that I didn't
- 36:17SPEAKER_00: like.
- 36:18SPEAKER_00: I read that from a different perspective,
- 36:19from a different outlet to make sure that my thinking on this
- 36:21is not biased.
- 36:22SPEAKER_01: So it's really hard.
- 36:23SPEAKER_01: It's really hard.
- 36:24SPEAKER_01: I mean,
- 36:24there are a lot of both media outlets and journalism support
- 36:31organizations that are
- 36:32SPEAKER_01: trying to address this problem.
- 36:33SPEAKER_01: But I think you're right.
- 36:34I think there are core things like civics education that are
- 36:37outside the realm of
- 36:38SPEAKER_01: journalism a little bit of like,
- 36:40SPEAKER_01: yeah,
- 36:41understanding what police do versus what DAs versus what
- 36:44defense attorneys do.
- 36:45SPEAKER_01: Those are all, I mean, those are
- 36:47SPEAKER_01: Mike Schmidt
- 37:10SPEAKER_01: Yeah, true.
- 37:31My ability to form this many opinions about this many things is
- 37:35not good.
- 37:36SPEAKER_01: I don't have the brain space to do it.
- 37:39SPEAKER_00: Also,
- 37:40SPEAKER_00: just playing to the way human brains work,
- 37:42SPEAKER_00: and there's been plenty of research on this,
- 37:44SPEAKER_00: that there's recency bias,
- 37:46SPEAKER_00: and there's also repetitive bias,
- 37:49SPEAKER_00: that the more you hear something,
- 37:50SPEAKER_00: especially if you hear it coming from different angles,
- 37:53SPEAKER_00: the more likely you are to say,
- 37:54SPEAKER_00: oh,
- 37:54SPEAKER_00: okay,
- 37:55SPEAKER_00: this must be true,
- 37:56SPEAKER_00: because I heard it from them,
- 37:57SPEAKER_00: and I heard it from them,
- 37:57SPEAKER_00: and I heard it from them.
- 37:58SPEAKER_00: But
- 37:59The people trying to give you that information understand that
- 38:01research well,
- 38:03SPEAKER_00: and they know that that is what is going to work.
- 38:05SPEAKER_00: So it's not just passive that this environment exists.
- 38:09SPEAKER_00: The environment is being built in order to lead people to conclusions.
- 38:14SPEAKER_00: So we have to be equally not just passive,
- 38:17but active in trying to figure out how to divine something
- 38:22that's accurate.
- 38:23SPEAKER_01: Well, and it's hard too.
- 38:24SPEAKER_01: I think you're raising a really good point, and I'll use...
- 38:28Yourself as an example is is in a media and this is like a very
- 38:32complex thing to
- 38:34SPEAKER_01: understand within a media ecosystem.
- 38:36SPEAKER_01: But if paper a writes a story about Mike Schmidt, that's critical.
- 38:41SPEAKER_01: Paper B sees that and says like, Well, we have to like have our thing.
- 38:45SPEAKER_01: We have to follow up on that.
- 38:46SPEAKER_01: We have to come with that same angle.
- 39:09one thing I always tried to do at OPB when I was running that
- 39:11newsroom is like
- 39:12trying to challenge people to like think of be more creative in
- 39:16the stories you're
- 39:17telling tell me something original don't copy somebody somebody
- 39:19did that story you
- 39:20don't need to do it you know what I mean and so for me
- 39:26personally just like my
- 39:27background is if someone does a story I don't personally want
- 39:31to do it I'm like
- 39:32great that's their story they can report on that I'm going to
- 39:34find something else
- 39:35SPEAKER_01: that I think is more interesting I'm going to
- 39:38Take the contra position or talk to people from a different
- 39:40side of that story and
- 39:42SPEAKER_01: add something new to the conversation.
- 39:43SPEAKER_01: I think that's when journalism is best is when people are trying to.
- 39:49SPEAKER_01: You know, challenge what's happening.
- 39:51SPEAKER_01: I mean, Portland used to have this right like.
- 39:54It's very interesting to me because the Oregonian and
- 39:57Willamette Week kind of
- 39:59SPEAKER_01: mirror each other a little bit these days.
- 40:01SPEAKER_01: They do.
- 40:01SPEAKER_01: They used to be at loggerheads.
- 40:03SPEAKER_01: If you go back to what Portland media used to be,
- 40:06SPEAKER_01: Willamette Week would always take a cutting jab at the Oregonian,
- 40:09SPEAKER_01: take a different angle on the story.
- 40:11SPEAKER_01: And people like that.
- 40:12SPEAKER_01: They're like, oh, I learned something.
- 40:14SPEAKER_01: I'm understanding something from a different perspective.
- 40:17SPEAKER_01: I think it can be...
- 40:20a disservice to readers when media outlets are all writing the
- 40:24same thing because
- 40:25SPEAKER_01: it is exactly what you're saying.
- 40:26SPEAKER_01: Everybody's like, oh, that has to be the truth.
- 40:29SPEAKER_01: The truth is often very,
- 40:30very nuanced and it's very difficult to represent it well in a
- 40:34story unless you're
- 40:35spending a year on it and you're really digging in and you're
- 40:38thinking about it
- 40:39SPEAKER_01: critically.
- 40:40It can be hard to represent a story that has all the subtleties
- 40:46like what you're
- 40:46SPEAKER_01: saying about the survey,
- 40:47SPEAKER_01: like
- 40:48you know saying saying openly like hey this hadn't been done
- 40:51before and and maybe
- 40:53people had a lot of pent-up feelings about what was happening
- 40:55in this office i
- 40:56don't know but you know that could be a subtlety of that story
- 41:00that was not
- 41:00represented because everybody was so eager to chase like the
- 41:03scandalous part of it
- 41:05SPEAKER_00: yeah exactly
- 41:07SPEAKER_00: All right, well, I have an idea.
- 41:08SPEAKER_00: I want to pitch something to you.
- 41:09SPEAKER_00: All right, here's my solution.
- 41:11SPEAKER_00: Here's how we're going to fix this.
- 41:12SPEAKER_00: All right.
- 41:13This might be a completely terrible idea,
- 41:14and you're feel free to say it's a terrible idea.
- 41:16SPEAKER_01: Well, I hope it's subscribed to the Western Edge.
- 41:19SPEAKER_00: So step one is subscribe to the Western Edge.
- 41:22That is true,
- 41:22and I will put it in the show notes,
- 41:25and I think everybody should.
- 41:25SPEAKER_00: I've been so impressed,
- 41:26and I'm glad I can help support in my little tiny way the work
- 41:31you're doing.
- 41:31SPEAKER_00: All right, here's step two.
- 41:35SPEAKER_00: This might be dumb.
- 41:38SPEAKER_00: It's okay.
- 41:39I've got this theory that clean information is crucial to our
- 41:45democracy,
- 41:46right?
- 41:46SPEAKER_00: Just like clean water is crucial to a good,
- 41:49SPEAKER_00: healthy populace,
- 41:52SPEAKER_00: clean air,
- 41:52SPEAKER_00: we have the EPA,
- 41:54SPEAKER_00: well,
- 41:55SPEAKER_00: used to have the EPA that would regulate those things.
- 41:59SPEAKER_00: Mike Schmidtshowpdx
- 42:29SPEAKER_00: Here's my idea.
- 42:31SPEAKER_00: What if we do an organic certification approach,
- 42:36like that there is an empowered industry standard that does
- 42:40things like says,
- 42:42SPEAKER_00: yes,
- 42:43SPEAKER_00: I have gone in,
- 42:44SPEAKER_00: I've looked at the Western Edge,
- 42:46SPEAKER_00: our team has reviewed their
- 42:47SPEAKER_00: Yeah, I mean, potentially, I think, you know,
- 43:15I think anything like that would probably be subject to the
- 43:20whims of our cultural
- 43:21disagreements probably it comes in and you know I think that
- 43:26would be the question
- 43:27is how do you how do you get everybody on board to say like yes
- 43:31we we trust the
- 43:33journalism organic certification to be balanced and be fair and
- 43:40follow these things
- 43:41SPEAKER_01: I mean
- 43:43SPEAKER_01: Because what I see is like even organizations,
- 43:46SPEAKER_01: and I'll use Donald Trump as an example,
- 43:48SPEAKER_01: like I believe it was over the Gulf of Mexico stuff.
- 43:54SPEAKER_00: The Gulf of America.
- 43:55SPEAKER_00: And the Associated Press,
- 43:57SPEAKER_01: which is probably one of the most like,
- 44:00SPEAKER_01: you know,
- 44:00down the middle news organizations because they are essentially
- 44:04a wire service,
- 44:05SPEAKER_01: said we're not going to do that.
- 44:06SPEAKER_01: We're just like, that's ridiculous.
- 44:08SPEAKER_01: Yeah.
- 44:09SPEAKER_01: We're not going to change the name of this.
- 44:11SPEAKER_01: And he says, Oh, these woke left liberals.
- 44:13SPEAKER_01: And I'm like, I don't know.
- 44:14SPEAKER_01: AP is pretty down the middle.
- 44:16So I think that would be the challenge is how do you get people
- 44:19to not politicize
- 44:21SPEAKER_01: something like that?
- 44:23SPEAKER_01: But I love it.
- 44:23SPEAKER_01: I think that that could work.
- 44:26SPEAKER_00: I think,
- 44:27SPEAKER_00: and again,
- 44:28SPEAKER_00: it might not be the idea that does it,
- 44:31SPEAKER_00: but you said this,
- 44:32SPEAKER_00: and it's absolutely correct.
- 44:33I've talked to Andrew DeVigal from the Agora Center of
- 44:39Journalism over at the U of
- 44:40SPEAKER_00: O,
- 44:40SPEAKER_00: and I know he's working on
- 44:42SPEAKER_00: and others are working on how do we restore trust to journalism?
- 44:45Because when people don't have trust,
- 44:48now I'm going to get my facts from wherever.
- 44:51SPEAKER_00: And so we need to figure out something.
- 44:53SPEAKER_00: So maybe certified organic is one way.
- 44:56SPEAKER_01: Look, I think now is a good moment to do it.
- 44:58SPEAKER_01: I think people,
- 44:58SPEAKER_01: I think many,
- 44:59many people are starting to realize what's happening when
- 45:02journalism disappears.
- 45:03SPEAKER_01: I think for a long time, for the past decade, it's been easy to be
- 45:08SPEAKER_01: I'm an attorney, right?
- 45:26SPEAKER_00: Mike Schmidtshowpdx
- 45:42SPEAKER_00: But,
- 45:43SPEAKER_00: you know,
- 45:43I get held to a professional code of conduct and standard and
- 45:47there are rules that
- 45:47SPEAKER_00: are specific and if I violate those,
- 45:51SPEAKER_00: I can lose my license to practice.
- 45:53SPEAKER_00: And there are other penalties that you can suffer up to that,
- 45:56SPEAKER_00: but that can be the ultimate penalty.
- 45:59SPEAKER_00: And so what about something like that for journalists?
- 46:04SPEAKER_01: Yeah,
- 46:04SPEAKER_01: I mean,
- 46:04SPEAKER_01: I'm always a little hesitant on stuff like this because I don't,
- 46:07SPEAKER_01: you know,
- 46:08SPEAKER_01: I don't want to say...
- 46:11Someone going out to a protest with their cell phone and
- 46:14calling themselves a journalist.
- 46:15SPEAKER_01: I don't want to say that person's not a journalist.
- 46:17SPEAKER_01: They are documenting something.
- 46:19SPEAKER_01: They're not doing the type of journalism I do.
- 46:21SPEAKER_01: So that's my only hesitation is someone being like, well, we only trust
- 46:25SPEAKER_01: I agree with you I think
- 46:46SPEAKER_01: Yeah, yeah.
- 47:01SPEAKER_00: You want to take my case for me?
- 47:02SPEAKER_01: You don't have a law degree.
- 47:03SPEAKER_01: I want somebody with a law degree to do this for me.
- 47:07SPEAKER_01: So there are different aspects.
- 47:11SPEAKER_01: I don't want to completely shut off that.
- 47:14SPEAKER_01: I'll tell you my crazy idea to save journalism.
- 47:16SPEAKER_00: Okay, good.
- 47:17SPEAKER_00: That's where my next question was going to be.
- 47:18SPEAKER_00: My crazy idea to save journalism,
- 47:21SPEAKER_01: and I think this is the first time I've said this in a public forum,
- 47:25SPEAKER_01: is that I...
- 47:28Wish there was something like AmeriCorps for journalism where
- 47:34you would go out and
- 47:36SPEAKER_01: do two years of service doing journalism,
- 47:40SPEAKER_01: doing local journalism.
- 47:41SPEAKER_01: I mean, you wouldn't have to leave your community necessarily.
- 47:44SPEAKER_01: Mike Schmidtshowpdx
- 48:02SPEAKER_01: To me,
- 48:03SPEAKER_01: it's going to add information into the system that's clean,
- 48:08SPEAKER_01: which is kind of what you're looking for.
- 48:11It's going to teach people how these systems work and how to
- 48:13understand what good
- 48:14SPEAKER_01: media or bad media is.
- 48:16SPEAKER_01: From my perspective, I don't care.
- 48:19SPEAKER_01: Mike Schmidt
- 48:46SPEAKER_01: $10,000 towards your college education or something.
- 48:49I think a program like that could change how people think about
- 48:54journalism because
- 48:55SPEAKER_01: if there are more people who do it,
- 48:57it's suddenly less of a boogeyman and people understand it a
- 49:01little better.
- 49:01SPEAKER_01: So that's sort of my perspective.
- 49:04SPEAKER_01: I think there are a lot of other fixes to this.
- 49:06SPEAKER_01: I think Oregon has tried something that would essentially...
- 49:13Force these big tech companies that have profited off a lot of
- 49:16local journalism to
- 49:17SPEAKER_01: pay something to flow some of that money back to funding journalism.
- 49:22SPEAKER_01: Andrew's really- That's how I met Andrew.
- 49:24SPEAKER_01: Yeah.
- 49:24SPEAKER_01: I mean, I-
- 49:26you know had a lot of conversations around those bills and I
- 49:29think those would be
- 49:31very helpful um agreed I you know another idea that I've heard
- 49:35out of uh Katie
- 49:37Wilson in Seattle which I don't think she's actually followed
- 49:39up on this so someone
- 49:40can ask her about that but is uh creating essentially media
- 49:45vouchers or something
- 49:46SPEAKER_01: basically give everybody
- 49:48SPEAKER_01: Yeah, yeah.
- 50:11SPEAKER_00: I hadn't heard that one.
- 50:13SPEAKER_00: I love the AmeriCorps idea.
- 50:15SPEAKER_00: I did Teach for America out of college,
- 50:18SPEAKER_00: which is a program that people can have mixed feelings on,
- 50:21but it gave me two years of experience in public schools in the
- 50:24city of New
- 50:25SPEAKER_00: Orleans.
- 50:26SPEAKER_00: That experience has certainly stayed with me throughout my career.
- 50:31SPEAKER_00: I didn't stay in education,
- 50:33but it really introduced me to a lot of the challenges that the
- 50:37educational system
- 50:38SPEAKER_00: faces.
- 50:39And that has been instrumental,
- 50:40even as I went on to be a district attorney.
- 50:43SPEAKER_00: I mean, obviously crime in youth, juveniles and understanding education.
- 50:47The rates at which kids are expelled and then the difference
- 50:50between black kids
- 50:51being expelled at what rate versus white kids and literacy
- 50:55rates and how literacy
- 50:56SPEAKER_00: rates almost become predictive of crime rates.
- 51:01I love that AmeriCorps idea because I do think that that
- 51:05translates to a person who
- 51:08SPEAKER_00: is more in tune with some of the things going in society.
- 51:11SPEAKER_00: Of course, that would pump government money into the industry and labor.
- 51:16SPEAKER_01: Yeah.
- 51:17SPEAKER_00: Into the industry and exposure.
- 51:19SPEAKER_00: And,
- 51:19SPEAKER_00: you know,
- 51:19SPEAKER_00: one of the things that I do appreciate about professional journalists,
- 51:23SPEAKER_00: and I dealt mainly with professional journalists,
- 51:25SPEAKER_00: but I dealt with some not actual,
- 51:28SPEAKER_00: they might call themselves journalists.
- 51:29SPEAKER_00: I wouldn't, but I dealt with people.
- 51:31SPEAKER_00: At least there is a code that people, you know, generally they respect.
- 51:36SPEAKER_00: And I never...
- 51:38Came across somebody that I think violated the whole on the
- 51:41record,
- 51:41off the record.
- 51:42SPEAKER_00: There are basics, right?
- 51:43SPEAKER_00: And at least we could have those conversations.
- 51:46And so I do appreciate that there are standards that people
- 51:50typically abide by.
- 51:52SPEAKER_00: They should.
- 51:53SPEAKER_00: They should.
- 51:55SPEAKER_00: Well, Ryan, I really appreciate you taking the time.
- 51:58SPEAKER_00: I hope people go on to the Western Edge media.
- 52:01SPEAKER_00: What do you got coming up?
- 52:02What's something that you're working on or you're excited about
- 52:04that you can tease for people?
- 52:07SPEAKER_00: Yeah, that's always a tricky question.
- 52:08SPEAKER_00: Yeah, I know.
- 52:08SPEAKER_00: You don't have to give away anything.
- 52:10Well,
- 52:10I mean,
- 52:10what I will say is I'm not done reporting on Amazon,
- 52:15so I have that.
- 52:17And outside of that,
- 52:19there are several stories that both Leah and I have coming that
- 52:24I think –
- 52:26SPEAKER_01: I don't know.
- 52:27SPEAKER_01: This is tricky.
- 52:29SPEAKER_00: I can't give up resources.
- 52:30SPEAKER_00: People are just going to have to sign up.
- 52:32SPEAKER_01: Yeah, thanks.
- 52:32SPEAKER_01: No, I mean, I hope people go.
- 52:35SPEAKER_01: Do sign up.
- 52:35SPEAKER_01: There are many, many stories there that you can already read.
- 52:39SPEAKER_01: There's a wide variety of stuff.
- 52:41SPEAKER_01: I think it was before we went on there.
- 52:43SPEAKER_01: You know,
- 52:44one of the first stories we did was about a man named Kyle
- 52:47Headquist down in Salem
- 52:48who had served a long sentence in prison and became center of
- 52:53this big controversy
- 52:55SPEAKER_01: in that community.
- 52:56SPEAKER_01: And I think those types of stories we like to do.
- 53:00SPEAKER_01: We like to go in after the fact, you know.
- 53:03That story had been covered by the local media and it was a
- 53:06huge controversy of how
- 53:07can this guy who was incarcerated for murder be serving on this
- 53:11police oversight
- 53:11SPEAKER_01: board.
- 53:12It's way more complicated than that when you actually take the
- 53:15time to look at it.
- 53:16SPEAKER_01: And those are the types of stories that we like to do is to go into these
- 53:20communities and dig out these complicated stories and take the
- 53:25time to tell them
- 53:26SPEAKER_01: well.
- 53:26SPEAKER_01: So
- 53:28Like I said earlier in this conversation,
- 53:30you don't have to come to the Western Edge every day.
- 53:32SPEAKER_01: You can find a piece,
- 53:34SPEAKER_01: read it on Sunday or whenever you have some time,
- 53:37SPEAKER_01: enjoy it,
- 53:38SPEAKER_01: savor it and be like,
- 53:39SPEAKER_01: wow,
- 53:39SPEAKER_01: that's a good story.
- 53:40SPEAKER_01: I care about that.
- 53:41SPEAKER_01: That's the kind of work we're trying to do.
- 53:43SPEAKER_00: I appreciate it.
- 53:45SPEAKER_00: The way you say savor it, it really does feel more like steak.
- 53:49It's more fulfilling than a lot of the stuff that I come across
- 53:53as I'm scrolling endlessly.
- 53:55SPEAKER_01: Scroll less, savor more.
- 53:57SPEAKER_01: Ryan Hess, thank you so much.
- 53:59SPEAKER_01: Thank you.
- 54:09SPEAKER_00: Ryan Hess, everybody.
- 54:11SPEAKER_00: Go find The Western Edge at thewesternedge.media Subscribe.
- 54:15SPEAKER_00: Pay for it if you can.
- 54:16SPEAKER_00: That's how this works.
- 54:17SPEAKER_00: Investigative journalism doesn't run on good intentions.
- 54:20SPEAKER_00: It runs on people deciding the work is worth supporting.
- 54:24SPEAKER_00: Here's what I keep coming back to after that conversation.
- 54:27We don't accept polluted water just because clean water is hard
- 54:30to produce.
- 54:31SPEAKER_00: We built systems imperfect,
- 54:33SPEAKER_00: fought over,
- 54:34SPEAKER_00: constantly under attack,
- 54:35SPEAKER_00: but to protect our water source.
- 54:38And the argument that information deserves the same protection
- 54:41isn't radical.
- 54:41SPEAKER_00: It's just honest about what's at stake.
- 54:44SPEAKER_00: Democracy doesn't work if people can't agree on basic facts.
- 54:47SPEAKER_00: And people can't agree on basic facts if the institutions responsible for
- 54:51SPEAKER_00: establishing them have been hollowed out,
- 54:53SPEAKER_00: captured,
- 54:54SPEAKER_00: or reduced to chasing the algorithmic drip of clicks and outrage.
- 54:58SPEAKER_00: That's not a left problem or a right problem.
- 55:01SPEAKER_00: That's everybody's problem.
- 55:02SPEAKER_00: Ryan and Leah are trying to do something about it.
- 55:05SPEAKER_00: Two journalists,
- 55:06SPEAKER_00: a substack,
- 55:06and a willingness to pick up the phone and ask the questions
- 55:09nobody else is asking.
- 55:10SPEAKER_00: That shouldn't be remarkable in 2026, but it is.
- 55:15SPEAKER_00: Support their work.
- 55:16SPEAKER_00: Share this episode.
- 55:17And if you've got a story that needs telling something
- 55:19happening in your community
- 55:20SPEAKER_00: that nobody's covering,
- 55:22SPEAKER_00: reach out to them,
- 55:23SPEAKER_00: to us.
- 55:24SPEAKER_00: That's what this is all about.
- 55:25SPEAKER_00: I'm Mike Schmidt.
- 55:26SPEAKER_00: Thanks for being here.
- 55:27SPEAKER_00: We'll see you next time.