Latest / What the Flux / Suncorp's secret cyclone saviour | Unilever's plan to rebuild trust | Trump causes global markets to shake

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Suncorp's secret cyclone saviour | Unilever's plan to rebuild trust | Trump causes global markets to shake · What the Flux

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  Speaker 1: This is what the Flux I'm Brett and I'm Justin
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  Speaker 1: and it's Wednesday, the twelve per March.
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  Speaker 2: Jes Wait Koala, the mattress in a box retailer is
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  Speaker 2: looking at listing on the ASX this year.
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  Speaker 1: Yep.
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  Speaker 2: They generated one hundred and ninety mil in revenue from
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  Speaker 2: their mattresses, their homewares, and their furniture just last year
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  Speaker 2: and based on this, hoping to get a five hundred
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  Speaker 2: million dollar valuation. Not bad for a company that recorded
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  Speaker 2: five hundred and fifty eight thousand dollars that's improfit last
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  Speaker 2: financial year.
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  Speaker 1: That is a serious multiple.
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  Speaker 2: Long Forrotherby Man measily talking about best performing stocks, we
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  Speaker 2: have the best performing stocks on the ASX in Debruary
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  Speaker 2: covered in the.
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  Speaker 1: Flux app right now. And then, man, let me tell
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  Speaker 1: you there are some very interesting companies, some very milky
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  Speaker 1: companies that have popped very well in February. So Fox app.
• 0:47
  Speaker 1: Make sure to check out the Flux app.
• 0:48
  Speaker 2: Three intelligent stories today, Juzzy boy, let's do it for
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  Speaker 2: our first. The worst of cyclone Alfred is officially over
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  Speaker 2: and now it's time for insurers like Suncourt to count
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  Speaker 2: the costs of the insuranurrance claims.
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  Speaker 1: Very scary time for Ozzie's be Man and insurers as well.
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  Speaker 1: So tell me what's going on?
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  Speaker 2: Okay. So obviously, Josie Wall, you know that Cyclone Alfred
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  Speaker 2: has hit Queensland and New South Wales over the last
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  Speaker 2: few days or so.
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  Speaker 1: And wreaked havocon beaches on houses and buildings as well.
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  Speaker 2: The TikTok videos of the winds and the damage have
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  Speaker 2: been while.
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  Speaker 1: And thankfully be Man, the Queensland Premieer, has now come
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  Speaker 1: out and said the worst of the cyclone is over.
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  Speaker 1: That is good, but now it's time for the insurers
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  Speaker 1: to count the claims and dead costs.
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  Speaker 2: That one is a little bit bad.
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  Speaker 1: Yeah. In fact, be Man sun Corp Group, the largest
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  Speaker 1: insurer in the Queensland market, has run the numbers and
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  Speaker 1: what have we got. They've already received more than eight
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  Speaker 1: hundred claims from people in the affected states.
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  Speaker 2: Over seven thousand claims for home insurance and.
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  Speaker 1: Over two thousand claims for food spoilage.
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  Speaker 2: And that could amount to billions of dollars in compensation.
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  Speaker 1: But thankfully be Man for sun Corp, they're backed by
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  Speaker 1: the Cyclone Reinsurance Pool i e.
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  Speaker 2: The government's ten billion dollar guarantee for commercial insurers.
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  Speaker 1: Interesting. So what is the key learning here in.
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  Speaker 2: Insurance is the insurance for insurance companies.
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  Speaker 1: Think about it. When you buy insurance for your car
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  Speaker 1: or your house, you're paying your insurer to cover you
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  Speaker 1: in case something bad happens.
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  Speaker 2: But to reduce their risk, insurers often by their own
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  Speaker 2: insurance from bigger financial institutions, and this helps them cover
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  Speaker 2: big payouts without going broke. You see, in cyclone prone
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  Speaker 2: areas of Australia, like Northern Queensland, insurance premiums have been skyrocketing.
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  Speaker 1: Get this. In twenty twenty three, the average insurance was
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  Speaker 1: fifty percent higher in Northern Queensland compared to other regions
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  Speaker 1: of Australia, and that meant many people couldn't afford to
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  Speaker 1: ensure their houses.
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  Speaker 2: Which creates even bigger problems.
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  Speaker 1: So to bring these costs down, the Australian government created
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  Speaker 1: the cyclone Reinsurance Pool.
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  Speaker 2: Essentially, the government scheme covers insurance claims made in the
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  Speaker 2: first forty eight hours of the cyclone event.
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  Speaker 1: And that means instead of insurers dishing out billions themselves,
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  Speaker 1: they pass most of these costs to this government backed pool.
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  Speaker 2: So Suncorp Is hoping that this scheme takes the load
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  Speaker 2: off them and ultimately.
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  Speaker 1: It gives consumers quick relief for their insurance claims.
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  Speaker 2: For our second story, Unilever, the consumer goods company behind
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  Speaker 2: Dove and Magnum, is completely shifting its marketing strategy in
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  Speaker 2: order to rebuild customer trust.
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  Speaker 1: Traditional advertising is aging like an expired Hellman's mayonnaise, b Man,
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  Speaker 1: So tell me more.
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  Speaker 2: All right. So, Unilever was founded in the nineteen twenties
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  Speaker 2: Juzzy Boy, and has grown into one of the world's
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  Speaker 2: biggest consumer goods company.
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  Speaker 1: Unilever owns over four hundred brands, meaning you probably have
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  Speaker 1: at least one of their products in.
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  Speaker 2: Your home right now, b Man, we would be talking
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  Speaker 2: big names like Dove, ben and Jerry's, over Direcsna, Sunsilk, Vasoline,
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  Speaker 2: and so many more.
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  Speaker 1: And I think I'm whipping the links to theodor on
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  Speaker 1: you right now.
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  Speaker 2: Guilty. But now Juzzy Boy, Unilever's new CEO has come
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  Speaker 2: out all guns blazer roony.
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  Speaker 1: Yeah. He reckons that traditional advertising has lost credibility and
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  Speaker 1: consumers are now suspicious of corporate messaging. So now the
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  Speaker 1: company's pivoting towards influencer marketing. In fact, by Man, Unilever
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  Speaker 1: is planning to allocate up to fifty percent of its
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  Speaker 1: advertising budget to social media influences and celebrities.
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  Speaker 2: Unilever wants to get in with the cook kids, the TikTokers,
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  Speaker 2: the instagrammers, the YouTubers, the.
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  Speaker 1: People who can sell your moisturizer as part of their
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  Speaker 1: get Ready with knee routine.
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  Speaker 2: Yeah, so what is the key learning here?
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  Speaker 1: Trust is the most valuable currency in business, and brands
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  Speaker 1: will do whatever it takes to earn it.
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  Speaker 2: Get this stat juzzy Boy. Research by Nielsen shows that
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  Speaker 2: ninety two percent of consumers trust influences more than brand ads.
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  Speaker 1: So be man. Companies using influencers to do the talking
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  Speaker 1: on behalf of their brand.
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  Speaker 2: Yeah. Unilever is betting that using hundreds of influencers instead
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  Speaker 2: of a few TV ads will bring more credibility.
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  Speaker 1: And ultimately a better return on their investment.
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  Speaker 2: But managing hundreds or even thousands of influencers takes a
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  Speaker 2: lot of work, juzzy Boy.
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  Speaker 1: On the one hand, unied Lever need to let influencers
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  Speaker 1: create the content in their own style.
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  Speaker 2: On the other hand, they need to ensure key messages
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  Speaker 2: are delivered and scandals are avoided at all costs.
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  Speaker 1: So Unilever is taking a bold, calculated approach to ensure
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  Speaker 1: its products and more trusted.
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  Speaker 2: In an increasingly skeptical market.
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  Speaker 1: For our third and final story, global share markets, including
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  Speaker 1: the ASX, have taken a major hit after Donald Trump
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  Speaker 1: has warned that the US may go into recession.
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  Speaker 2: This is a serious departure from the bullishness he's always
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  Speaker 2: had previously. So what is going on here? Okay?
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  Speaker 1: So we've spoken in a number of times in the
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  Speaker 1: pot about the tariffs that Trump plans to put on
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  Speaker 1: some of the US's biggest trading.
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  Speaker 2: Partners Mexico twenty five percent tariff, Canada twenty five percent tariff,
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  Speaker 2: China twenty percent tariff, and be Man.
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  Speaker 1: There ain't no stopping Trump's aggressive trade policies, you.
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  Speaker 2: See, Juzy boy. He claims that the US is in
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  Speaker 2: a period of transition because they're doing something very big.
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  Speaker 1: At the same time, China's already hit the US with tariffs,
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  Speaker 1: and Canada and Mexico have threatened to do the same
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  Speaker 1: as well.
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  Speaker 2: Next minute, Trump doesn't rule out a recession, and global
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  Speaker 2: share markets go bonkers.
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  Speaker 1: In a Nippi way yep, the Nasdaq had his biggest
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  Speaker 1: one day fall since September twenty twenty two.
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  Speaker 2: The ASX two hundred fell to a seven month low,
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  Speaker 2: and we're now heading into market correction territory in the US.
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  Speaker 1: So what is the key learning here?
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  Speaker 2: Market corrections are a reminder that no bull run lasts forever.
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  Speaker 1: Technically, be man. A market correction is when a stock
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  Speaker 1: index falls at least ten percent from its recent.
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  Speaker 2: High, and the Nasdaq has now dropped thirteen point four
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  Speaker 2: percent from its peak in December, so.
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  Speaker 1: It's officially entered correction territory right now. In VideA has
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  Speaker 1: dropped over five percent if you don't mind, Tesla's down
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  Speaker 1: fifteen percent, and even Apple has dropped four and a
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  Speaker 1: half percent as well.
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  Speaker 2: So, Jessie Boye, why have tech stocks been hit in
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  Speaker 2: this market correction?
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  Speaker 1: Because investors worry that a slowing economy, companies with high
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  Speaker 1: valuations are the hardest.
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  Speaker 2: But here's the kick out. Historically, corrections are often followed
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  Speaker 2: by recoveries.
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  Speaker 1: The challenge is knowing when to jump back in Fox.
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  Speaker 1: The ASEX two hundred index dropped over four percent in February,
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  Speaker 1: but we cover some of the biggest hitters from February,
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  Speaker 1: some companies jumping up to thirty five percent, thirty percent,
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  Speaker 1: twenty five percent. If you want to learn more about
• 6:43
  Speaker 1: which companies perform the best and against the tide in February,
• 6:46
  Speaker 1: make sure to check out the flux out.
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  Speaker 2: Thanks for listening, and we'll see you on Friday,