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Too young for TikTok? Ofcom digs into its safety measures | Commercial Awareness Compass #85
The UK’s communications regulator, Ofcom, has just launched an investigation into TikTok's UK operations. The issue in question? Whether its age-verification systems are adequately protecting children under the Online Safety Act.
Ofcom’s concerns lie with the social media company’s use of algorithmic age inference for age-checking, rather than traditional verification methods, which may leave underage users exposed to harmful content.
With potential statutory penalties running up to £18 million or 10% of global revenue, the stakes are high for all parties. Has TikTok’s reliance on data…
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