Latest / NEXT with John Koetsier
Keynote chat: How Apple is disrupting mobile as we know it
iOS 14 is a game-changer in more than a few ones. One of them is definitely privacy.
I've been writing a lot about privacy, Apple, and what Apple's been doing with the IDFA (identifier for advertisers), so I was invited to speak at the Mobile Growth Summit about it. Here we talk about what's changing, why, what the implications are, and what Google will do as a result.
What I chat about:
Why Apple made the change
What's dangerous about IDFAs
What motives might be behind Apple's decision besides privacy
Apple's IDFA policy and how it potentially conflicts with GDPR, CCPA (California's privacy…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.