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Transcript

Vibe Sesh 20 - You're Not Gonna Get a Dopamine Rush From This One · Vibe Sesh Podcast

• 0:03
  SPEAKER_00: What's going on, boys?
• 0:05
  SPEAKER_03: Bro, bro, bro.
• 0:07
  SPEAKER_03: Everybody, let's close our eyes.
• 0:08
  SPEAKER_03: I want to read something, an idea that Nate gave.
• 0:13
  SPEAKER_03: But let's close our eyes, everybody.
• 0:15
  SPEAKER_03: Audience too, okay?
• 0:16
  SPEAKER_03: So Nate said that now that he's a father, he's a recent dad.
• 0:21
  SPEAKER_03: Congratulations.
• 0:22
  SPEAKER_03: I think his son's name is Gabe.
• 0:24
  SPEAKER_03: But he said afterwards, it's not about achievements anymore from him.
• 0:29
  SPEAKER_03: It's about presence.
• 0:32
  SPEAKER_03: That's interesting though, guys.
• 0:33
  SPEAKER_03: And so, Nate, what do you feel?
• 0:36
  SPEAKER_03: The presence here.
• 0:38
  SPEAKER_03: How do you feel?
• 0:39
  SPEAKER_03: What does it feel like right now?
• 0:40
  SPEAKER_03: Toasty?
• 0:41
  SPEAKER_03: Cozy?
• 0:42
  SPEAKER_00: I'm cozy.
• 0:43
  SPEAKER_02: I'm vibing.
• 0:44
  SPEAKER_02: I'm in my garage.
• 0:46
  SPEAKER_02: I'm trying to turn this into the vibe space, you know?
• 0:49
  SPEAKER_02: Oh, the vibe space.
• 0:51
  SPEAKER_02: We're christening the space with a vibe sesh.
• 0:53
  SPEAKER_02: So this is perfect.
• 0:55
  SPEAKER_03: I love it.
• 0:57
  SPEAKER_03: Yeah, this is good.
• 0:58
  SPEAKER_03: That's awesome.
• 0:59
  SPEAKER_03: Hey, Nate, so welcome to Vibe Sesh 20.
• 1:02
  SPEAKER_03: It's amazing.
• 1:03
  SPEAKER_03: Your story is amazing, too.
• 1:04
  SPEAKER_03: We don't know if we want to talk about your indigenous stuff a lot,
• 1:09
  SPEAKER_03: and then we got the content stuff.
• 1:11
  SPEAKER_03: But what was I going to say?
• 1:14
  SPEAKER_03: So, bro,
• 1:15
  SPEAKER_03: first of all,
• 1:16
  SPEAKER_03: before we continue, what's the right way to... Are you a Native American Indian?
• 1:20
  SPEAKER_03: Are you indigenous?
• 1:22
  SPEAKER_03: How are you?
• 1:23
  SPEAKER_03: I can hear you guys talking about this.
• 1:25
  SPEAKER_02: I was laughing at it.
• 1:26
  SPEAKER_02: It was funny.
• 1:27
  SPEAKER_02: We don't want to get canceled, bro.
• 1:28
  SPEAKER_02: We don't want to offend you.
• 1:30
  SPEAKER_02: Indigenous is a fair term.
• 1:31
  SPEAKER_02: Like the proper term is like it's an umbrella term, you know what I mean?
• 1:35
  SPEAKER_02: But we're the holistic way.
• 1:37
  SPEAKER_02: So we're from the east coast of Canada.
• 1:39
  SPEAKER_02: Holistic way?
• 1:40
  SPEAKER_03: Yeah.
• 1:42
  SPEAKER_02: What does that mean, bro?
• 1:43
  SPEAKER_02: What is holistic?
• 1:45
  SPEAKER_02: We used to be called maliseet, which was a derogatory term.
• 1:49
  SPEAKER_02: So it actually meant slow talker.
• 1:51
  SPEAKER_02: Which I believe the Mi'kmaq gave us that term, but we're neighbors.
• 1:56
  SPEAKER_02: We were the first to be, our history is pretty intense.
• 1:59
  SPEAKER_02: Like we were the first to be colonized in Canada and then the colonization moved west.
• 2:05
  SPEAKER_02: And so we're a smaller population,
• 2:08
  SPEAKER_02: but we have a really interesting sort of past and built an entire career.
• 2:15
  SPEAKER_02: In the indigenous space, which we'll get into, I'm sure.
• 2:18
  SPEAKER_02: We'll get into it.
• 2:20
  SPEAKER_02: Just indigenous is what I use.
• 2:23
  SPEAKER_02: Indigenous.
• 2:26
  SPEAKER_03: So just say indigenous people.
• 2:27
  SPEAKER_03: That's what I say.
• 2:28
  SPEAKER_02: But if I say Indians, it's not a good thing?
• 2:31
  SPEAKER_02: Well, I mean, I would use that term.
• 2:33
  SPEAKER_02: I don't know if you should use that term.
• 2:35
  SPEAKER_02: Really?
• 2:37
  SPEAKER_02: Well, we say we shouldn't say it, but if you're native, your family is going to be saying it.
• 2:42
  SPEAKER_02: It's a weird thing.
• 2:43
  SPEAKER_02: There's complex layers here.
• 2:45
  SPEAKER_03: Is like the N word kind of complicated?
• 2:47
  SPEAKER_03: The N word?
• 2:48
  SPEAKER_03: Not that bad.
• 2:49
  SPEAKER_03: But like,
• 2:51
  SPEAKER_02: you know, somewhere.
• 2:57
  SPEAKER_02: Someone says, how much percentage indigenous are you?
• 3:00
  SPEAKER_02: You seem really white.
• 3:00
  SPEAKER_02: Yeah, I'm status Indian.
• 3:03
  SPEAKER_03: He's like Elizabeth Warren.
• 3:05
  SPEAKER_03: She's 1% Indian.
• 3:09
  SPEAKER_03: That's true.
• 3:09
  SPEAKER_03: You're very white, bro.
• 3:11
  SPEAKER_02: Yeah, it's true.
• 3:11
  SPEAKER_03: This is raw right here, dude.
• 3:13
  SPEAKER_02: We're raw here.
• 3:14
  SPEAKER_03: We're raw, dog.
• 3:14
  SPEAKER_03: Go ahead.
• 3:15
  SPEAKER_02: No, it's fair.
• 3:17
  SPEAKER_02: Yeah, I'm the cutoff.
• 3:19
  SPEAKER_02: You're the cutoff.
• 3:21
  SPEAKER_02: Yeah, no.
• 3:22
  SPEAKER_02: Actually, that's not true.
• 3:23
  SPEAKER_03: My son may be status as well.
• 3:25
  SPEAKER_02: They're fighting for that next level of status.
• 3:28
  SPEAKER_02: But basically, I'm a status Indian.
• 3:29
  SPEAKER_02: I'm affected by the Indian Act.
• 3:31
  SPEAKER_02: My dad's indigenous.
• 3:33
  SPEAKER_02: My nini, my grandmother, she's indigenous.
• 3:36
  SPEAKER_02: And we can trace it back all the way to some pretty old,
• 3:39
  SPEAKER_02: old, I just wanted to let you know that you're in the right place, okay?
• 3:47
  SPEAKER_03: Because me and Cisco,
• 4:00
  SPEAKER_03: We are intellectual omnivores.
• 4:05
  SPEAKER_03: We're epistemically curious.
• 4:11
  SPEAKER_03: And we're multi-potentialites as well.
• 4:18
  SPEAKER_03: And we're deep conversationalists.
• 4:22
  SPEAKER_02: No topic is too weird for us.
• 4:28
  SPEAKER_03: He did his homework.
• 4:29
  SPEAKER_02: He did his homework.
• 4:31
  SPEAKER_03: Hey guys, so here's the story.
• 4:33
  SPEAKER_03: This is a very interesting story, right?
• 4:35
  SPEAKER_03: So first of all, Nate, he blew up.
• 4:38
  SPEAKER_03: Okay, so this is super interesting, guys.
• 4:40
  SPEAKER_03: And Nathan, you're going to be amazed, right?
• 4:42
  SPEAKER_03: So like you were at around 5,000 two weeks ago, bro.
• 4:46
  SPEAKER_03: And you're almost at 30 or you're over 30 now, right?
• 4:50
  SPEAKER_03: Over 30.
• 4:51
  SPEAKER_03: Today at lunchtime, I was
• 4:52
  SPEAKER_02: cooking hot dogs.
• 4:57
  SPEAKER_02: I made a story.
• 4:57
  SPEAKER_02: I'm like,
• 4:58
  SPEAKER_02: is the universe trying to tell,
• 4:59
  SPEAKER_02: is there some weird meaning behind cooking hot dogs and getting 30K?
• 5:02
  SPEAKER_02: I don't know, but that's where I was and that's what was happening.
• 5:04
  SPEAKER_02: But it is, it is absolutely nuts.
• 5:07
  SPEAKER_02: Um, don't know if you want to get into that or not, but yeah, it's,
• 5:10
  SPEAKER_03: it's crazy.
• 5:11
  SPEAKER_03: So what I'm saying is,
• 5:13
  SPEAKER_03: so I saw him before this blow up and there was one video intellectual omnivores
• 5:18
  SPEAKER_03: that blew up.
• 5:19
  SPEAKER_03: Right.
• 5:20
  SPEAKER_03: Uh, but, um,
• 5:23
  SPEAKER_03: So I contacted you because I saw your video where you talked about,
• 5:27
  SPEAKER_03: hey, I'm going to talk about my indigenous background.
• 5:30
  SPEAKER_03: This is one of the very important to me.
• 5:33
  SPEAKER_03: Right.
• 5:33
  SPEAKER_02: Yeah.
• 5:34
  SPEAKER_03: And then that's the thing that made me reach out to you, bro.
• 5:37
  SPEAKER_03: So this is before your viral video.
• 5:40
  SPEAKER_03: And then you put out intellectual omnivores and it like blew up overnight.
• 5:45
  SPEAKER_03: You were like 20,000, whatever it was.
• 5:48
  SPEAKER_02: Right.
• 5:49
  SPEAKER_02: Yeah.
• 5:49
  SPEAKER_02: Yeah.
• 5:50
  SPEAKER_03: And so it's interesting that contradiction, bro.
• 5:54
  SPEAKER_03: And the other thing is like, you made so many of these videos in a row.
• 5:58
  SPEAKER_03: So you figured out the secret sauce,
• 6:00
  SPEAKER_03: which you released actually, because you're into the content creator space.
• 6:05
  SPEAKER_03: So you're like,
• 6:05
  SPEAKER_03: I'm going to reveal everything,
• 6:07
  SPEAKER_03: which was basically,
• 6:11
  SPEAKER_03: it's basically where people, and I do this with my video, right?
• 6:15
  SPEAKER_03: People feel seen, right?
• 6:17
  SPEAKER_03: They feel recognized.
• 6:18
  SPEAKER_03: You give a certain thing that they were,
• 6:20
  SPEAKER_03: Feeling a name and suddenly has shape and it feels good.
• 6:25
  SPEAKER_02: You know what I'm saying?
• 6:27
  SPEAKER_02: Yeah, absolutely, man.
• 6:30
  SPEAKER_02: Trial Reels really is what changed everything for me.
• 6:33
  SPEAKER_02: So I think I had about 4,200 followers like the beginning of June.
• 6:40
  SPEAKER_02: And that's when I decided to take social media seriously.
• 6:44
  SPEAKER_02: Me and my best friend, my business partner, Desmond Simon, he also blew up.
• 6:48
  SPEAKER_02: He blew up before me.
• 6:50
  SPEAKER_02: Which was crazy to see.
• 6:52
  SPEAKER_02: And I want to talk about the kind of the content and how it's working
• 6:57
  SPEAKER_02: and why he blew up and how even though I had a viral video in the millions,
• 7:02
  SPEAKER_02: how his video gave him exponentially more followers.
• 7:06
  SPEAKER_02: It's really interesting.
• 7:08
  SPEAKER_03: Yeah.
• 7:10
  SPEAKER_02: And I've got a creator group and I've been trying to like convey as much of this
• 7:14
  SPEAKER_02: to them as possible.
• 7:15
  SPEAKER_02: But I'd love to get into that tonight.
• 7:17
  SPEAKER_02: But yeah, we got together and we were like, We're filmmakers by trade.
• 7:21
  SPEAKER_02: We own a production company together.
• 7:23
  SPEAKER_02: We make documentaries.
• 7:24
  SPEAKER_02: We're working on TV stuff.
• 7:26
  SPEAKER_02: All sorts of stuff.
• 7:28
  SPEAKER_02: And so we have all this equipment.
• 7:29
  SPEAKER_02: We own the equipment.
• 7:30
  SPEAKER_02: And we're like, why aren't we doing this seriously?
• 7:33
  SPEAKER_02: We've been talking about it forever.
• 7:35
  SPEAKER_02: We both grew up posting skateboard videos to YouTube.
• 7:39
  SPEAKER_02: How do you do?
• 7:41
  SPEAKER_02: How do you do?
• 7:44
  SPEAKER_02: I was hoping I could talk about this a bit.
• 7:47
  SPEAKER_02: On YouTube, I have a video of my first Plan B skateboard setup, right?
• 7:52
  SPEAKER_02: I was 12.
• 7:53
  SPEAKER_02: Video got 30,000 views, which at the time, this is 18 years ago.
• 7:58
  SPEAKER_02: So 30,000 views back, I was like 12 years old and freaking out.
• 8:02
  SPEAKER_02: My parents had no idea, like, what's a YouTube?
• 8:05
  SPEAKER_02: And I got destroyed in the comments,
• 8:08
  SPEAKER_02: just like, because I cared so much about my board, you know?
• 8:11
  SPEAKER_02: It was just like, nobody cares about their board like that.
• 8:13
  SPEAKER_02: Like, you're obviously not a skater.
• 8:14
  SPEAKER_02: I'm like, I'm 12, boys.
• 8:16
  SPEAKER_02: But...
• 8:17
  SPEAKER_03: Anyway, I realized- Is that normal for a 12-year-old?
• 8:20
  SPEAKER_03: I don't know.
• 8:21
  SPEAKER_03: She just
• 8:24
  SPEAKER_02: gets roasted.
• 8:25
  SPEAKER_02: I was just being me.
• 8:26
  SPEAKER_02: But I realized from that,
• 8:28
  SPEAKER_02: that I could have a social creative experience,
• 8:33
  SPEAKER_02: creative experience with a social experience, and it can happen online.
• 8:35
  SPEAKER_02: I can share things I like and build a community around it.
• 8:38
  SPEAKER_02: And I started to understand that young,
• 8:40
  SPEAKER_02: but I didn't really care about that or apply it until now, honestly.
• 8:45
  SPEAKER_02: So that's- That was the origin story.
• 8:49
  SPEAKER_02: That happened as a kid.
• 8:59
  SPEAKER_02: Like I said, production company.
• 9:00
  SPEAKER_02: So we got together and we're like, we're taking it serious.
• 9:02
  SPEAKER_02: This is it.
• 9:03
  SPEAKER_02: Like no more screwing around.
• 9:05
  SPEAKER_02: Let's do a series each.
• 9:07
  SPEAKER_02: So he's from the Rez.
• 9:08
  SPEAKER_02: He's from LZ Booktook First Nation.
• 9:10
  SPEAKER_02: So he did a series, you know, Can a Content Creator from the Rez Grow Online?
• 9:14
  SPEAKER_02: Worked very well.
• 9:15
  SPEAKER_03: I love that too.
• 9:16
  SPEAKER_03: From the Rez, bro.
• 9:17
  SPEAKER_03: He has Rez from the Rez, bro.
• 9:19
  SPEAKER_03: He has Rez.
• 9:35
  So he did that and I started out with like,
• 9:38
  SPEAKER_02: I didn't really know what to do,
• 9:39
  SPEAKER_02: but I like the idea of a series cause it held me accountable and meant that I had
• 9:43
  SPEAKER_02: to upload every day.
• 9:43
  SPEAKER_02: So I started a series of like just encouraging messages that I would pull from this jar.
• 9:49
  SPEAKER_02: Um, Wow.
• 9:51
  SPEAKER_02: Okay.
• 9:51
  SPEAKER_02: Yeah,
• 9:51
  SPEAKER_02: I wrote 30 different messages from a jar and encouraging messages for creators,
• 9:55
  SPEAKER_02: trying to remind people why they started in the first place and stuff.
• 9:58
  SPEAKER_02: And it didn't really do great,
• 10:01
  SPEAKER_02: but what it did do is it made me adhere to a schedule,
• 10:05
  SPEAKER_02: made me adhere to a structure.
• 10:06
  SPEAKER_02: And I think there was a certain point where I just said,
• 10:10
  SPEAKER_02: I'm done with this and I'm just going to start sharing thoughts,
• 10:13
  SPEAKER_02: feelings, experiences, packaging it into videos.
• 10:16
  SPEAKER_02: And then I developed my own content creation method.
• 10:19
  SPEAKER_02: Which is the five method.
• 10:20
  SPEAKER_02: I don't know if you saw that video, but I taught people how to make 25 videos in one session.
• 10:25
  SPEAKER_02: And I've been using that up until now.
• 10:28
  SPEAKER_02: And so trial reels to bring it all back to trial reels changed everything
• 10:33
  SPEAKER_02: because I've been posting between 10 and 20 times to trial reels a day.
• 10:37
  SPEAKER_02: And I posted like in the last 30 days, I've posted like 400 pieces of content.
• 10:43
  SPEAKER_02: I put in the work to collect the data to understand what was going on and
• 10:47
  SPEAKER_02: then made some decisions from there.
• 10:48
  SPEAKER_02: So it didn't happen by accident.
• 10:50
  SPEAKER_02: I think a lot of people see it like, who's this new creator?
• 10:52
  SPEAKER_02: But I put in a ton of work to find out my work sucked.
• 10:57
  SPEAKER_02: And I love this quote, takes a lot of work to make the worst thing you've ever seen.
• 11:01
  SPEAKER_02: That's a good quote from the TV film.
• 11:03
  SPEAKER_02: Damn, sauce time.
• 11:07
  SPEAKER_02: Repeat that one more time.
• 11:09
  SPEAKER_02: One more time.
• 11:09
  SPEAKER_02: Yeah, it takes a lot of work to make the worst thing you've ever seen.
• 11:13
  SPEAKER_02: And then some guy gets on here and talks about how we don't have laps.
• 11:17
  SPEAKER_02: You know what I mean?
• 11:18
  SPEAKER_02: That'll blow up.
• 11:21
  SPEAKER_03: But you blew up specifically because of the intellectual omnivores thing,
• 11:26
  SPEAKER_03: which I made
• 11:27
  SPEAKER_03: one too, because I saw other people posting, you know, there's other videos.
• 11:33
  SPEAKER_02: I saw bigger creators that took it as well.
• 11:35
  SPEAKER_02: I was like crazy.
• 11:36
  SPEAKER_03: Right, but I felt they like creep up, right?
• 11:38
  SPEAKER_03: We caught the wave, me and you, we caught the wave.
• 11:41
  SPEAKER_03: Now a lot of people are doing the same video, right?
• 11:43
  SPEAKER_03: But I knew like there's one quote, right?
• 11:46
  SPEAKER_03: And he was like babbling around about, I was like, what's an intellectual omnivore?
• 11:50
  SPEAKER_03: And then I, oh, that's me, you know?
• 11:53
  SPEAKER_03: And so that was like a really aligned video for me.
• 11:56
  SPEAKER_03: I loved making that one.
• 11:58
  SPEAKER_03: But for you, blew up because of that video, no?
• 12:01
  SPEAKER_02: Yeah.
• 12:02
  SPEAKER_03: So what was your thought process to make that intellectual omnivore video?
• 12:05
  SPEAKER_03: Like that was my sourcing.
• 12:06
  SPEAKER_03: What was yours?
• 12:07
  SPEAKER_02: Yeah.
• 12:08
  SPEAKER_02: Yeah.
• 12:08
  SPEAKER_02: So I read that somewhere.
• 12:11
  SPEAKER_02: That being an intellectual omnivorous,
• 12:15
  SPEAKER_02: occupying different spaces of the mind,
• 12:17
  SPEAKER_02: being interested in multiple different things,
• 12:19
  SPEAKER_02: and somehow it all comes together as one cohesive package,
• 12:23
  SPEAKER_02: like a human being, a personality.
• 12:25
  SPEAKER_02: And as a stark example,
• 12:26
  SPEAKER_02: it was talking about the difference between somebody who's able to talk deeply
• 12:31
  SPEAKER_02: or seriously,
• 12:32
  SPEAKER_02: kind of like we are right now,
• 12:33
  SPEAKER_02: but then go back to laughing and Being able to switch between those two spaces is
• 12:39
  SPEAKER_02: a marker of intelligence and it kind of gave it this
• 12:41
  SPEAKER_03: turn.
• 12:43
  SPEAKER_02: Maybe, maybe.
• 12:46
  SPEAKER_03: We got another one hour and a half to impress this guy, bro.
• 12:53
  SPEAKER_02: I just shared that because I knew
• 12:58
  SPEAKER_02: That's everybody, you
• 12:59
  SPEAKER_03: know what I mean?
• 12:59
  SPEAKER_03: Everybody saw that and went, damn, that's me, that's me.
• 13:02
  SPEAKER_03: That's everybody?
• 13:03
  SPEAKER_03: You think everybody said that's everybody?
• 13:05
  SPEAKER_03: No, dude.
• 13:06
  SPEAKER_03: We're a minority.
• 13:07
  SPEAKER_02: I mean, the people who liked it, you're saying, or what?
• 13:10
  SPEAKER_02: Yeah, the people who saw that video, liked it, shared it, commented, followed.
• 13:14
  SPEAKER_02: They saw themselves as me.
• 13:17
  SPEAKER_02: Or a lot of people too said, that's my best friend, that's my husband, that's my wife, whatever.
• 13:22
  SPEAKER_02: They saw someone.
• 13:24
  SPEAKER_02: And I knew this logically before I made that video.
• 13:27
  SPEAKER_02: I was like, I gotta make people feel seen.
• 13:28
  SPEAKER_02: I gotta make people feel seen.
• 13:29
  SPEAKER_02: So that's why I was reading that sort of material in the first place and just trying
• 13:36
  SPEAKER_02: to connect the dots in my own head.
• 13:38
  SPEAKER_02: And then it was so simple after that and everything clicked.
• 13:41
  SPEAKER_02: So that video, along with the 15 other videos I created that night, all performed.
• 13:48
  SPEAKER_02: But the interesting thing about that,
• 13:50
  SPEAKER_02: Cool if we get into the content creation side of things right now.
• 13:53
  SPEAKER_03: Yeah, everything, yeah, yeah.
• 13:55
  SPEAKER_02: I think there's some people watching from the creator group as well.
• 13:59
  SPEAKER_02: I wanna- The creator group, shout out to the creator bone.
• 14:02
  SPEAKER_02: Yeah, creator group's amazing.
• 14:05
  SPEAKER_02: That video that got 2.5 million views,
• 14:10
  SPEAKER_02: it's growing still,
• 14:11
  SPEAKER_02: but I have less than 7,000 followers from that video,
• 14:16
  SPEAKER_02: but I have gained 23,000 followers In the past week alone.
• 14:23
  SPEAKER_02: So it's not all from that video.
• 14:25
  SPEAKER_02: That video is doing very well.
• 14:27
  SPEAKER_02: Exactly.
• 14:27
  SPEAKER_02: Bro, exactly.
• 14:28
  SPEAKER_03: The viral ones doesn't convert as well as certain the other ones.
• 14:32
  SPEAKER_03: Yes, bro.
• 14:33
  SPEAKER_02: Yeah.
• 14:33
  SPEAKER_02: Bro.
• 14:33
  SPEAKER_02: Yeah.
• 14:34
  SPEAKER_03: Like I made a video about Buddha as being a shit stick.
• 14:38
  SPEAKER_03: Okay.
• 14:40
  SPEAKER_03: And that got like, it was a huge conversion.
• 14:42
  SPEAKER_03: I got like 2,000 followers from, and it got, the views was like, whatever, 60,000.
• 14:48
  SPEAKER_03: Right.
• 14:48
  SPEAKER_03: Like, so it was a It's like things like that.
• 14:51
  SPEAKER_03: Yeah.
• 14:52
  SPEAKER_03: Yeah.
• 14:52
  SPEAKER_02: So, so yeah, having collected that data, I was like, okay, this did really well.
• 14:58
  SPEAKER_02: This was a bunch of exposure.
• 14:59
  SPEAKER_02: People are going to my page a lot, but the videos around it also did well.
• 15:05
  SPEAKER_02: So I went back to trial reels and I have to,
• 15:08
  SPEAKER_02: if you're going to use a hook like that,
• 15:09
  SPEAKER_02: if you're going to make people feel seen like that,
• 15:11
  SPEAKER_02: there's got to be another reason that they follow you on top of being seen.
• 15:15
  SPEAKER_02: So now I'm coming at content from that perspective.
• 15:18
  SPEAKER_02: It's not like, yes, make, Make people feel seen.
• 15:21
  SPEAKER_02: They'll engage with the content,
• 15:22
  SPEAKER_02: but give them a reason to follow you on top of feeling seen
• 15:26
  SPEAKER_02: because sometimes that's not enough.
• 15:27
  SPEAKER_02: That's enough for a like.
• 15:28
  SPEAKER_02: That's enough for a comment, but it's not necessarily enough for a follow.
• 15:31
  SPEAKER_02: Maybe 6,000 people saw that and went, like, I like I like this video, I'm going to follow.
• 15:36
  SPEAKER_02: Or I like the way he said the thing, I'm going to follow.
• 15:38
  SPEAKER_02: I like his video, I like the way it looks with the camera, whatever reason.
• 15:43
  SPEAKER_03: Do you think they go to your page and look for other videos to see if they vibe and
• 15:48
  SPEAKER_03: then they friend you or people don't
• 15:51
  SPEAKER_02: do that?
• 15:51
  SPEAKER_02: I think some do that,
• 15:52
  SPEAKER_02: but a lot of people will instantly follow if there's a strong call to action.
• 15:58
  SPEAKER_02: Mixed in with the hook, mixed in with the intent of the video.
• 16:01
  SPEAKER_02: So a call to action is massive because if you're not giving a reason- I have not
• 16:05
  SPEAKER_03: been using it.
• 16:05
  SPEAKER_03: I have not been using it at all.
• 16:08
  SPEAKER_02: Wow.
• 16:09
  SPEAKER_02: I mean, you have half a million followers.
• 16:11
  SPEAKER_02: I'd love to know your story too.
• 16:12
  SPEAKER_02: But yeah,
• 16:14
  SPEAKER_02: like I think if you're going to provide the substance and they're going to get
• 16:19
  SPEAKER_02: the value,
• 16:20
  SPEAKER_02: then you're in a position where you can ask for more or you can give them structure
• 16:25
  SPEAKER_02: to follow, which is why series is so good.
• 16:27
  SPEAKER_02: So I think in the beginning of June,
• 16:30
  SPEAKER_02: when Desmond and I had the idea to start a series, that was the right thought.
• 16:34
  SPEAKER_02: But we hadn't had the experience.
• 16:36
  SPEAKER_02: We hadn't done the executions of the videos.
• 16:37
  SPEAKER_02: We hadn't gathered enough data to understand that the structure alone is not enough.
• 16:42
  SPEAKER_02: It has to be complemented about these other things.
• 16:45
  SPEAKER_02: So that's kind of like the biggest realization in the past week has just been be
• 16:49
  SPEAKER_02: a voice for something,
• 16:50
  SPEAKER_02: make people feel seen,
• 16:51
  SPEAKER_02: and then give that structure, link it back to what you're trying to grow online.
• 16:55
  SPEAKER_02: And that will convert views into meaningful engagement with your account,
• 17:00
  SPEAKER_02: meaningful engagement beyond your account.
• 17:02
  SPEAKER_02: This is how you like make sales and stuff and like start creating partnerships
• 17:06
  SPEAKER_02: because it's funnel.
• 17:09
  SPEAKER_03: That works really well.
• 17:11
  SPEAKER_03: Nate, so tell me what should I do?
• 17:12
  SPEAKER_03: So I don't know any of this stuff.
• 17:14
  SPEAKER_03: Okay.
• 17:15
  SPEAKER_03: So my story, I literally broke.
• 17:18
  SPEAKER_03: It was a 10 year journey.
• 17:19
  SPEAKER_03: I've told this story many times.
• 17:22
  SPEAKER_03: I had a successful career in finance and Did a bunch of stuff,
• 17:25
  SPEAKER_03: traveled and then like 10 year period, I was lost, right?
• 17:29
  SPEAKER_03: I was just partying, drinking, doing drugs and stuff.
• 17:33
  SPEAKER_03: But there was always this calling, right?
• 17:35
  SPEAKER_03: So for the longest time, and I coach as well, right?
• 17:38
  SPEAKER_03: I'm a communications coach.
• 17:40
  SPEAKER_03: And so a lot of people, I met a lot of people and everybody was saying, create content, right?
• 17:45
  SPEAKER_03: Oh, that's an interesting idea.
• 17:46
  SPEAKER_03: You should make a video, blah, blah, blah.
• 17:48
  SPEAKER_03: And people have been telling me all the time.
• 17:50
  SPEAKER_03: And then I also was at hosting some rooms on a language app because I speak four languages.
• 17:55
  SPEAKER_03: And then people were like, wow, you should be a content creator.
• 17:58
  SPEAKER_03: But I didn't listen for 10 years.
• 18:00
  SPEAKER_03: And then anyway, long story short, January 16th, I pressed the record button.
• 18:05
  SPEAKER_03: I said, Man, it has to be as frictionless as possible.
• 18:09
  SPEAKER_01: This year?
• 18:10
  SPEAKER_03: This year, this year.
• 18:12
  SPEAKER_03: Oh, wow, man.
• 18:13
  SPEAKER_03: That's amazing.
• 18:14
  SPEAKER_03: So January 15th, by the way, on Instagram, March.
• 18:20
  SPEAKER_03: I started on TikTok.
• 18:21
  SPEAKER_03: So it's March to now.
• 18:23
  SPEAKER_03: So six, seven months that I grew to 600,000.
• 18:26
  SPEAKER_03: Amazing.
• 18:28
  SPEAKER_03: But what I'm saying is, I don't know.
• 18:31
  SPEAKER_03: In the beginning, and we're talking about niches, right?
• 18:35
  SPEAKER_03: And I was like, I heard that too.
• 18:37
  SPEAKER_03: So I started the niche.
• 18:38
  SPEAKER_03: I'm a communications coach.
• 18:40
  SPEAKER_03: So my first like 20 videos was on communication, right?
• 18:43
  SPEAKER_03: And even though I was passionate about it,
• 18:45
  SPEAKER_03: I loved talking about it, but nobody was interested, right?
• 18:48
  SPEAKER_03: So then I said, okay, let me just start talking about other things.
• 18:51
  SPEAKER_03: And then boom,
• 18:52
  SPEAKER_03: certain videos started going,
• 18:54
  SPEAKER_03: and I don't know,
• 18:55
  SPEAKER_03: and then six months later,
• 18:57
  SPEAKER_03: here we are, 25 sessions later, I completely switched to a new identity.
• 19:02
  SPEAKER_03: I am the Vibe Samurai now, you know what I mean?
• 19:06
  SPEAKER_03: So I guess I'm resonating.
• 19:09
  SPEAKER_03: And here's the thing,
• 19:10
  SPEAKER_03: I know you made some videos about,
• 19:13
  SPEAKER_03: you said that you think that AI is the enemy of authenticity, right?
• 19:21
  SPEAKER_03: Yeah.
• 19:22
  SPEAKER_03: So let's talk about that because I use a lot
• 19:24
  SPEAKER_03: of AI, right?
• 19:26
  SPEAKER_03: I'm scripted.
• 19:27
  SPEAKER_02: You know what I mean?
• 19:29
  SPEAKER_02: Yeah.
• 19:30
  SPEAKER_02: I think AI is a powerful tool,
• 19:33
  SPEAKER_02: but I don't think it's going to reveal your authenticity to yourself.
• 19:38
  SPEAKER_02: Okay.
• 19:39
  SPEAKER_02: I want to open up a can of worms here because so many people,
• 19:44
  SPEAKER_02: and I'm guilty of this too,
• 19:45
  SPEAKER_02: when you start making content,
• 19:47
  SPEAKER_02: you're trying to Just grab the low-hanging fruit in terms of topics.
• 19:52
  SPEAKER_02: The ones you understand, the ones you know how to create.
• 19:55
  SPEAKER_02: So a lot of people talk about becoming your authentic self.
• 19:59
  SPEAKER_02: And my biggest realization,
• 20:01
  SPEAKER_02: the reason I said that,
• 20:02
  SPEAKER_02: where this came from, is that we're all already authentically us.
• 20:08
  SPEAKER_02: Our desire to become more is an authentic, real thing.
• 20:11
  SPEAKER_02: Your desire to change, to grow something, that's real.
• 20:15
  SPEAKER_02: You're not happy in your current circumstance, that's authentic to you.
• 20:18
  SPEAKER_02: I think what people are actually describing is where they want to be,
• 20:21
  SPEAKER_02: who they want to become,
• 20:22
  SPEAKER_02: but they're labeling it as authentic,
• 20:24
  SPEAKER_02: I think as a way to convince themselves that it exists somewhere within them.
• 20:28
  SPEAKER_02: It doesn't.
• 20:29
  SPEAKER_02: You are already you.
• 20:30
  SPEAKER_02: But the good thing about that is that you have the power to change that,
• 20:33
  SPEAKER_02: to grow that, to acclimate to a new version of yourself.
• 20:36
  SPEAKER_02: But I wouldn't call it an authentic version of yourself.
• 20:39
  SPEAKER_02: I think your desire to become more is probably the most human thing about you.
• 20:43
  SPEAKER_02: And that's every content creator.
• 20:44
  SPEAKER_02: That's why we started.
• 20:46
  SPEAKER_03: You know what I mean?
• 20:47
  SPEAKER_02: So if that's not authentic, then what is?
• 20:49
  SPEAKER_03: Right.
• 20:50
  SPEAKER_03: But you were saying, I think in your video, that if you use AI scripts, for example, right?
• 20:55
  SPEAKER_03: Like you said, that is not authentic.
• 20:57
  SPEAKER_03: But what I'm saying to you is it's just a delivery mechanism, right?
• 21:01
  SPEAKER_03: It's a delivery mechanism.
• 21:03
  SPEAKER_03: You're a filmmaker.
• 21:04
  SPEAKER_03: You put in special lighting and you change the lighting.
• 21:07
  SPEAKER_03: It's not authentic.
• 21:08
  SPEAKER_03: Or you're using, like you're making videos and it's highly produced.
• 21:12
  SPEAKER_03: Is that authentic?
• 21:13
  SPEAKER_03: Or me using an iPhone is authentic?
• 21:16
  SPEAKER_03: And so for me, just like a Christopher Nolan movie or a great book, it's all scripted.
• 21:23
  SPEAKER_03: You know what I'm saying?
• 21:24
  SPEAKER_03: And so for me, I spend a lot of time with an idea.
• 21:27
  SPEAKER_03: The idea is mine.
• 21:28
  SPEAKER_03: That's very important.
• 21:29
  SPEAKER_03: The idea is mine.
• 21:30
  SPEAKER_03: The perspective is mine.
• 21:31
  SPEAKER_03: So I talk to AI and I say, hey, this is what I'm thinking.
• 21:34
  SPEAKER_03: This is what I think.
• 21:36
  SPEAKER_03: This is the angle I'm approaching.
• 21:38
  SPEAKER_03: It's a long conversation.
• 21:40
  SPEAKER_03: Then we talk about hooks, we talk about those ideas.
• 21:44
  SPEAKER_03: I think that's great, yeah.
• 21:45
  SPEAKER_03: Yeah, okay, good, good.
• 21:47
  SPEAKER_03: So you understand, like I'm really using it.
• 21:50
  SPEAKER_03: I'm not just saying, hey, talk about intellectual omnivore.
• 21:53
  SPEAKER_03: I don't give a shit, right?
• 21:54
  SPEAKER_03: Like I already had like certain topics like the one hole or two hole thing.
• 21:59
  SPEAKER_03: That is something that I knew from the past, right?
• 22:01
  SPEAKER_03: So I said, I want these kinds of jokes, blah, blah, blah.
• 22:04
  SPEAKER_03: And then it's, because it's non-deterministic, right?
• 22:07
  SPEAKER_03: It's probabilistic.
• 22:08
  SPEAKER_03: Whoever is prompting, you're gonna get a different result, right?
• 22:12
  SPEAKER_03: So if you're like a true, I'm experienced 51 years old, I'm great at asking questions, right?
• 22:20
  SPEAKER_03: So the answer is different and the script is different.
• 22:24
  SPEAKER_03: So I really feel like it truly is a joint effort.
• 22:28
  SPEAKER_03: Like it's man and machine and it's amplifying my humanity.
• 22:32
  SPEAKER_03: That's the key.
• 22:33
  SPEAKER_03: That's how I feel, right?
• 22:34
  SPEAKER_03: Because I wouldn't be here without AI.
• 22:38
  SPEAKER_03: Like it was just too much friction for me
• 22:39
  SPEAKER_02: for an old uncle guy, you know?
• 22:41
  SPEAKER_02: So I don't know.
• 22:43
  SPEAKER_02: I think you like, I think you know who you are.
• 22:45
  SPEAKER_02: You know what you want to say.
• 22:46
  SPEAKER_02: You understand it.
• 22:47
  SPEAKER_02: But a lot of creators don't.
• 22:50
  SPEAKER_02: A lot of creators think that there is an authentic version of themselves
• 22:54
  SPEAKER_02: that is somehow out of reach.
• 22:56
  SPEAKER_02: And what I'm suggesting is that if you rely too much on AI in scripts
• 23:01
  SPEAKER_02: to perform your content with, then you...
• 23:07
  SPEAKER_02: You put a barrier between you and yourself in terms of accessing an inner resource.
• 23:14
  SPEAKER_02: I've never scripted a video.
• 23:16
  SPEAKER_02: Even your long film too?
• 23:19
  SPEAKER_02: Never scripted a video once.
• 23:21
  SPEAKER_02: And with documentary, it's different because it's a documentary in and of itself.
• 23:26
  SPEAKER_02: You understand what you're about to receive in terms of watching that video.
• 23:30
  SPEAKER_02: But with content, it's a relief for me because I come from the film world.
• 23:35
  SPEAKER_02: And pre-production is heavy, understanding all the context and the writing.
• 23:39
  SPEAKER_02: But for me to just like turn on my camera here and press record and talk
• 23:43
  SPEAKER_02: without having to do six months of pre-production, amazing.
• 23:46
  SPEAKER_02: Chef's kiss.
• 23:46
  SPEAKER_02: Like that's, and I think, yeah.
• 23:50
  SPEAKER_03: Imagine that going from that world to this world where you just turn on your iPhone, brother.
• 23:55
  SPEAKER_03: Yeah,
• 23:56
  SPEAKER_02: it's crazy.
• 23:57
  SPEAKER_02: But people say to me all the time, Nate, how do you talk the way that you talk?
• 24:01
  SPEAKER_02: And I say, I don't use a script.
• 24:03
  SPEAKER_02: I say what's on my mind and what's in my heart.
• 24:06
  SPEAKER_02: I talk from a place of realness.
• 24:11
  SPEAKER_02: I think the AI can be used to help you amplify that,
• 24:14
  SPEAKER_02: maybe once you've figured out certain parts of yourself, especially as a creator.
• 24:20
  SPEAKER_03: Maybe you're also just naturally a great speaker, Nate.
• 24:24
  SPEAKER_03: No?
• 24:25
  SPEAKER_02: Oh, yeah.
• 24:25
  SPEAKER_02: I come from a long line of speakers, for sure.
• 24:28
  SPEAKER_03: There you go.
• 24:28
  SPEAKER_03: Storytellers from the indigenous group, right?
• 24:30
  SPEAKER_02: You're a storyteller, bro.
• 24:32
  SPEAKER_02: Yeah.
• 24:33
  SPEAKER_02: It's how it is.
• 24:34
  SPEAKER_03: Okay, but that's unfair.
• 24:35
  SPEAKER_03: It's an unfair advantage.
• 24:37
  SPEAKER_03: That's why AI helps us.
• 24:38
  SPEAKER_02: We survived colonialism.
• 24:40
  SPEAKER_02: I'll take the unfair advantage.
• 24:43
  SPEAKER_03: I'm sorry.
• 24:43
  SPEAKER_03: I don't want to be canceled, guys.
• 24:45
  SPEAKER_03: I'm sorry.
• 24:45
  SPEAKER_03: Did I venture?
• 24:46
  SPEAKER_02: No, you're good.
• 24:47
  SPEAKER_02: I just had to throw that down.
• 24:51
  SPEAKER_02: But...
• 24:52
  SPEAKER_02: No, I mean,
• 24:53
  SPEAKER_02: I think the reason why I'm a good speaker is because I allow myself to speak
• 24:59
  SPEAKER_02: and go there.
• 25:00
  SPEAKER_02: Most people are like, shit, what do I say?
• 25:02
  SPEAKER_02: What's the script?
• 25:03
  SPEAKER_03: How do I get back?
• 25:04
  SPEAKER_03: You just speak.
• 25:06
  SPEAKER_03: Do you think for real, like practically speaking for people who are afraid of that?
• 25:11
  SPEAKER_03: Because right now you're just super calm, cool.
• 25:13
  SPEAKER_03: I'm a storyteller.
• 25:15
  SPEAKER_03: You know, it's not that easy for people.
• 25:16
  SPEAKER_03: It's not that easy for people.
• 25:19
  SPEAKER_02: And you'd be talking to a different Nate.
• 25:22
  SPEAKER_02: At the beginning of June, because I've created like 800 pieces of content between then and now.
• 25:28
  SPEAKER_02: Oh damn, that's right.
• 25:30
  SPEAKER_02: Repetition, baby.
• 25:31
  SPEAKER_02: That's it, man.
• 25:32
  SPEAKER_02: That's it.
• 25:33
  SPEAKER_02: You want to wake up and be the best.
• 25:35
  SPEAKER_02: It just doesn't work that way.
• 25:36
  SPEAKER_02: You have to earn the understanding.
• 25:37
  SPEAKER_02: You have to earn the skills.
• 25:39
  SPEAKER_02: There's no shortcut.
• 25:40
  SPEAKER_02: You can't want what somebody else has and not do the work for it.
• 25:42
  SPEAKER_02: That's just not how it works.
• 25:44
  SPEAKER_02: That's not how it works, guys.
• 25:47
  SPEAKER_02: It's like working out.
• 25:48
  SPEAKER_02: You know what I mean?
• 25:49
  SPEAKER_02: You have to do it to get it.
• 25:50
  SPEAKER_02: Yeah.
• 25:51
  SPEAKER_02: I think speaking is actually very similar and some people need to put in the reps
• 25:56
  SPEAKER_02: and that's the way it is.
• 25:59
  SPEAKER_03: Yeah, maybe I need to put in the reps, bro.
• 26:02
  SPEAKER_03: I'm serious.
• 26:03
  SPEAKER_03: For me too.
• 26:03
  SPEAKER_03: Because look, I can do it.
• 26:05
  SPEAKER_03: But see, this is the thing, Nate.
• 26:06
  SPEAKER_03: I don't want to waste people's time.
• 26:10
  SPEAKER_03: I've talked to my audience about this.
• 26:11
  SPEAKER_03: They're like, listen,
• 26:12
  SPEAKER_03: I like you on Vibe Sesh, but in terms of the videos, keep doing what you're doing.
• 26:17
  SPEAKER_03: We need the precision.
• 26:18
  SPEAKER_03: I got 90 seconds to give you.
• 26:20
  SPEAKER_03: I need that nugget.
• 26:23
  SPEAKER_03: If I'm there yapping, I don't know, I get to that level of smoothness and preciseness.
• 26:29
  SPEAKER_02: That's fair, but you're not live.
• 26:33
  SPEAKER_02: My videos are not live.
• 26:35
  SPEAKER_02: When I'm trying to get a thought out, it takes me a few minutes,
• 26:39
  SPEAKER_03: but then I just edit it down.
• 26:41
  SPEAKER_02: That's reps too.
• 26:43
  SPEAKER_02: I jot down my ideas and my reminders.
• 26:45
  SPEAKER_02: I have hundreds of reminders.
• 26:48
  SPEAKER_02: When I start recording, okay, that's the topic.
• 26:50
  SPEAKER_02: I talk for three minutes.
• 26:52
  SPEAKER_02: Don't know if it was a banger or not,
• 26:53
  SPEAKER_02: but using the five method, which is a method that I'm teaching to people.
• 26:56
  SPEAKER_03: Tell us about the five method.
• 26:58
  SPEAKER_02: Yeah.
• 26:59
  SPEAKER_02: So this is huge.
• 27:00
  SPEAKER_02: So this is,
• 27:00
  SPEAKER_02: if you do want to get better at like talking off the cusp about any idea,
• 27:05
  SPEAKER_02: this is what I do for content.
• 27:07
  SPEAKER_02: Instead of thinking of 20 individual unique ideas, I think of five ideas or topics.
• 27:12
  SPEAKER_02: Okay.
• 27:13
  SPEAKER_02: One of them being intellectual omnivore.
• 27:14
  SPEAKER_02: Let's use that as an example.
• 27:15
  SPEAKER_02: It's relevant.
• 27:17
  SPEAKER_02: I create the intellectual omnivore video five times.
• 27:21
  SPEAKER_02: So each idea gets five executions.
• 27:24
  SPEAKER_02: And in those executions, each video gets a different text hook.
• 27:28
  SPEAKER_02: It gets a different opening hook.
• 27:30
  SPEAKER_02: And then it gets a different execution of what I'm saying.
• 27:33
  SPEAKER_02: And this is the power of no script because I don't rely,
• 27:35
  SPEAKER_02: oh shit, what am I supposed to say on video number four?
• 27:37
  SPEAKER_02: It doesn't work.
• 27:38
  SPEAKER_02: I just talk.
• 27:39
  SPEAKER_02: And three out of the five will do terrible.
• 27:42
  SPEAKER_02: One of them will do decent and one of them will do great.
• 27:44
  SPEAKER_02: And then I know what Worked in that video.
• 27:46
  SPEAKER_02: I study it.
• 27:47
  SPEAKER_02: I understand it.
• 27:48
  SPEAKER_02: I implement it for the next five.
• 27:49
  SPEAKER_02: And I keep doing that over and over and over again.
• 27:52
  SPEAKER_02: It's quicker.
• 27:53
  SPEAKER_02: It's messy.
• 27:54
  SPEAKER_02: It's quicker.
• 27:54
  SPEAKER_02: Damn.
• 27:57
  SPEAKER_01: But that's still a lot of videos, no?
• 28:00
  SPEAKER_01: Yeah, go ahead.
• 28:02
  SPEAKER_01: And Bruno,
• 28:04
  SPEAKER_01: you could kind of do what he's doing with trial reels where just speak authentically
• 28:10
  SPEAKER_01: and then get the data.
• 28:11
  SPEAKER_02: It doesn't matter.
• 28:12
  SPEAKER_02: It's non-followers.
• 28:15
  SPEAKER_02: They're all non-followers on trial.
• 28:16
  SPEAKER_02: What are you risking?
• 28:17
  SPEAKER_03: Guys, guys, they cut off
• 28:19
  SPEAKER_02: my real privileges.
• 28:21
  SPEAKER_03: I abused it a little bit.
• 28:22
  SPEAKER_03: I don't want to talk about it, but I can't use trial rules.
• 28:26
  SPEAKER_03: I can't use trial rules, man.
• 28:28
  SPEAKER_03: It sounds amazing.
• 28:29
  SPEAKER_03: I would have loved to do that.
• 28:31
  SPEAKER_03: Wow.
• 28:32
  SPEAKER_03: Or maybe I should – oh, damn.
• 28:34
  SPEAKER_03: That's a good exercise, man, because you do get some feedback.
• 28:37
  SPEAKER_03: You do get some feedback.
• 28:38
  SPEAKER_03: That's the key, right?
• 28:40
  SPEAKER_02: Yeah, but your situation applies to probably – The majority of the percentage of creators
• 28:47
  SPEAKER_02: who don't have access to trial reels because you need a thousand followers now.
• 28:51
  SPEAKER_01: It used to be 200.
• 28:52
  SPEAKER_02: I don't know if it's still 200,
• 28:53
  SPEAKER_02: but I know for sure a majority of people need a thousand followers
• 28:56
  SPEAKER_02: to access trial reels.
• 28:57
  SPEAKER_02: So a ton of conversations are, Nate, I can't use trial reels.
• 29:01
  SPEAKER_02: I can't use the five method.
• 29:03
  SPEAKER_02: I can't do what you're saying.
• 29:04
  SPEAKER_02: What do I do?
• 29:05
  SPEAKER_02: And I just tell them, yes,
• 29:06
  SPEAKER_02: you can post exactly to your page like you have trial reels unlocked
• 29:10
  SPEAKER_02: because it's not trial reels that's giving you growth.
• 29:15
  SPEAKER_02: It's what you're putting into the trial reels that's giving you the growth.
• 29:18
  SPEAKER_03: So just put that into your
• 29:19
  SPEAKER_02: main grid.
• 29:20
  SPEAKER_02: That's all you have to do.
• 29:21
  SPEAKER_02: Which one do you choose?
• 29:23
  SPEAKER_03: You're going to put all five?
• 29:24
  SPEAKER_03: You're saying all three takes?
• 29:25
  SPEAKER_02: All of them.
• 29:26
  SPEAKER_02: Because here's the thing.
• 29:28
  SPEAKER_02: People follow so many people that they're not going to go on their feed and see five
• 29:32
  SPEAKER_02: of your videos in a
• 29:33
  SPEAKER_03: row.
• 29:34
  SPEAKER_03: I like that.
• 29:35
  SPEAKER_03: True.
• 29:36
  SPEAKER_03: They're not going to see it.
• 29:40
  SPEAKER_02: You're not going to see, you don't even scroll anymore.
• 29:43
  SPEAKER_02: You just go on your Reels tab and it shows you.
• 29:45
  SPEAKER_02: You're not going to annoy people because there are billions of creators out there.
• 29:48
  SPEAKER_02: You're not really risking anything.
• 29:50
  SPEAKER_02: Also, especially if you have 200 followers, what are you risking?
• 29:56
  SPEAKER_03: Don't they penalize you?
• 29:57
  SPEAKER_03: Instagram,
• 29:58
  SPEAKER_03: if you just keep posting bullshit and it doesn't get any views
• 30:01
  SPEAKER_03: and they'll penalize
• 30:02
  SPEAKER_02: you.
• 30:03
  SPEAKER_02: There are rules.
• 30:04
  SPEAKER_02: Basically,
• 30:06
  SPEAKER_02: I don't know why or how Instagram determines this,
• 30:09
  SPEAKER_02: but not everybody can post 20 trial reels.
• 30:12
  SPEAKER_02: Some people can only post five, some people can post 10.
• 30:14
  SPEAKER_02: I think it's Instagram being Instagram and trying to understand what's working, right?
• 30:18
  SPEAKER_02: They're doing that.
• 30:19
  SPEAKER_02: Even with this creator channel,
• 30:20
  SPEAKER_02: a lot of people can't access my creator channel because they just don't have
• 30:23
  SPEAKER_02: the option.
• 30:23
  SPEAKER_02: So Instagram, we're test subjects.
• 30:28
  SPEAKER_02: But regardless, post the videos and then just make them a little bit different every time.
• 30:34
  SPEAKER_02: So that's the key, right?
• 30:35
  SPEAKER_02: If you post the same video,
• 30:37
  SPEAKER_02: you have to do a lot of editing to the same video to make it past Instagram's check.
• 30:42
  SPEAKER_02: But if you just create the same subject,
• 30:44
  SPEAKER_02: the same topic a few different times and what you're saying is different,
• 30:48
  SPEAKER_02: then the AI script...
• 30:50
  SPEAKER_02: Like generator identifier in Instagram.
• 30:53
  SPEAKER_02: It's going to pass that check.
• 30:54
  SPEAKER_02: You're going to be fine.
• 30:54
  SPEAKER_02: I do it.
• 30:55
  SPEAKER_02: I've been doing it for what there's a check right now.
• 30:57
  SPEAKER_02: So you can run a check on my videos.
• 31:00
  SPEAKER_02: I can't, but the app can.
• 31:01
  SPEAKER_02: So like, let's say you upload the same video.
• 31:06
  SPEAKER_02: You'll get a message that pops up.
• 31:08
  SPEAKER_02: I haven't ever been restricted beyond this message.
• 31:11
  SPEAKER_02: So I'm not sure what happens beyond that.
• 31:12
  SPEAKER_02: Cause I don't want to screw around,
• 31:14
  SPEAKER_02: but basically the message is,
• 31:16
  SPEAKER_02: uh, This piece of content is too similar to the one that you've already created.
• 31:20
  SPEAKER_02: It's not going to get views because of it.
• 31:23
  SPEAKER_02: So you just manipulate it a little bit every time.
• 31:25
  SPEAKER_02: That's it.
• 31:26
  SPEAKER_02: And when I say manipulate too, do text overlays too.
• 31:31
  SPEAKER_02: Write your idea out in a text overlay.
• 31:33
  SPEAKER_02: Those videos are popping up.
• 31:34
  SPEAKER_03: This sounds like very time consuming.
• 31:36
  SPEAKER_03: So you've got a lot of time to spend on this stuff.
• 31:39
  SPEAKER_02: No, this is your full time.
• 31:40
  SPEAKER_02: No, you don't.
• 31:41
  SPEAKER_02: I don't.
• 31:42
  SPEAKER_02: And that's the beauty of this method.
• 31:46
  SPEAKER_02: It's going to be faster for me than other people because I have like 20 years
• 31:50
  SPEAKER_02: of editing experience, right?
• 31:53
  SPEAKER_02: Like I am an editor by trade.
• 31:55
  SPEAKER_02: That's true.
• 31:56
  SPEAKER_02: 20 years, bro.
• 31:58
  SPEAKER_03: I'm dialed.
• 31:59
  SPEAKER_03: Yeah, for real.
• 32:00
  SPEAKER_02: My keyboard's full of hotkeys.
• 32:02
  SPEAKER_02: I spend zero time.
• 32:05
  SPEAKER_03: And I understand that a lot of people, it's in the edits app.
• 32:07
  SPEAKER_03: It's slower, right?
• 32:09
  SPEAKER_02: I'm just saying use this method, adjust it to whatever you can do and just keep going.
• 32:13
  SPEAKER_02: The real beauty here is that you're getting a content bank.
• 32:17
  SPEAKER_02: That's the major because most people are scrounging for a piece of content.
• 32:21
  SPEAKER_02: Then they post it and then they flop and then they quit posting because it doesn't do well.
• 32:24
  SPEAKER_02: But if you have hundreds of videos, then who cares about the performance of one?
• 32:29
  SPEAKER_03: Yeah, that makes so
• 32:30
  SPEAKER_02: much sense.
• 32:31
  SPEAKER_03: Maybe I'm just
• 32:31
  SPEAKER_03: going to start posting video after video.
• 32:33
  SPEAKER_03: I'm going to try that.
• 32:35
  SPEAKER_03: I'm a little worried because I like my grid pretty.
• 32:38
  SPEAKER_03: But then if I have like, well,
• 32:41
  SPEAKER_02: you should glad you brought up the grid.
• 32:42
  SPEAKER_02: Actually, somebody pointed this out to me.
• 32:44
  SPEAKER_02: Basically that the thumbnail of your video,
• 32:48
  SPEAKER_02: if you make sure your text hook is in that,
• 32:51
  SPEAKER_02: and I have captions and I always try to make like the word and the captions
• 32:54
  SPEAKER_02: to like compliment the text hook, make sure that that is your cover for your video.
• 33:00
  SPEAKER_03: Clean up your
• 33:01
  SPEAKER_02: grid to your point,
• 33:02
  SPEAKER_02: but it's actually a really important point for the explore page
• 33:06
  SPEAKER_02: because people browse the explore page and they only click on the ones
• 33:09
  SPEAKER_02: that they know what the video is about.
• 33:11
  SPEAKER_02: So yeah.
• 33:12
  SPEAKER_02: Put, I think, a small, a minor tip, but maybe an important one.
• 33:16
  SPEAKER_02: Yeah.
• 33:17
  SPEAKER_03: Focus on that, too.
• 33:17
  SPEAKER_02: Wow.
• 33:18
  SPEAKER_03: The creator's listening.
• 33:20
  SPEAKER_03: Cisco, did you have any questions before we move on?
• 33:23
  SPEAKER_01: Yeah, yeah.
• 33:24
  SPEAKER_01: I guess one kind of question in my mind is,
• 33:27
  SPEAKER_01: like, what, Nate, what's, like, the vision for what your page is becoming?
• 33:32
  SPEAKER_01: Like, it's compounding,
• 33:34
  SPEAKER_01: and it's maybe going to get to an exponential point,
• 33:37
  SPEAKER_01: and I'm just curious,
• 33:38
  SPEAKER_01: like, where you want to go and what you want to do with all that, because...
• 33:42
  SPEAKER_01: You know,
• 33:43
  SPEAKER_01: it's one thing to get attention,
• 33:45
  SPEAKER_01: but it's like, what are you going to do with it type of thing?
• 33:48
  SPEAKER_03: And Nate,
• 33:49
  SPEAKER_03: talk about that thing about like,
• 33:51
  SPEAKER_03: to be a content creator,
• 33:52
  SPEAKER_03: you need to know something like what question you're answering or something like
• 33:57
  SPEAKER_03: that.
• 33:57
  SPEAKER_03: But anyway, go ahead.
• 33:58
  SPEAKER_02: Yeah, yeah, yeah.
• 34:01
  SPEAKER_02: This is important.
• 34:02
  SPEAKER_02: So one of my favorite parts about this question is that I have
• 34:08
  SPEAKER_02: an idea right now that's going to evolve And evolve and evolve and evolve.
• 34:12
  SPEAKER_02: And it's always going to change.
• 34:13
  SPEAKER_02: And I'm always going to be aspiring to something different and new.
• 34:15
  SPEAKER_02: And I love that fluidity.
• 34:17
  SPEAKER_02: I love that mutability.
• 34:19
  SPEAKER_02: Like to me, that's really interesting that we like, okay,
• 34:24
  SPEAKER_03: quick back to AI for one second.
• 34:26
  SPEAKER_02: When I did discover AI,
• 34:28
  SPEAKER_02: I used it for a little while, just like talking to it, whatever, for work and stuff.
• 34:32
  SPEAKER_02: And I asked it this question, which it did not deliver on, by the way.
• 34:35
  SPEAKER_02: But I asked it.
• 34:37
  SPEAKER_02: Based on every conversation we've had,
• 34:39
  SPEAKER_02: what are the questions I'm going to be asking you in five years?
• 34:42
  SPEAKER_02: Because I wanted to know where I'm going to be.
• 34:45
  SPEAKER_02: It didn't have the ability,
• 34:46
  SPEAKER_02: but the mindset behind that,
• 34:48
  SPEAKER_02: it's the who I'm going to be later,
• 34:51
  SPEAKER_02: you know, and that mystery is extremely exciting to me.
• 34:57
  SPEAKER_02: Now that being said, I am working toward growing,
• 34:59
  SPEAKER_02: you know,
• 35:00
  SPEAKER_02: a big following,
• 35:00
  SPEAKER_02: offering services,
• 35:01
  SPEAKER_02: building, um,
• 35:03
  SPEAKER_02: A recognizable brand,
• 35:04
  SPEAKER_02: having a lot of fulfillment and wonderful experiences,
• 35:07
  SPEAKER_02: opportunities,
• 35:08
  SPEAKER_02: being able to give back,
• 35:09
  SPEAKER_02: like all of the values I think that I feel and have,
• 35:13
  SPEAKER_02: I think those are the things that I'm trying to experience at a bigger level,
• 35:18
  SPEAKER_02: really.
• 35:20
  SPEAKER_02: Yeah.
• 35:20
  SPEAKER_02: Live life to its fullest.
• 35:22
  SPEAKER_02: Has it changed from when you
• 35:23
  SPEAKER_01: first started?
• 35:24
  SPEAKER_01: Cause you probably had an idea of what you were going to explore, but now that you have data.
• 35:30
  SPEAKER_03: Yeah.
• 35:31
  SPEAKER_03: And the thing is,
• 35:31
  SPEAKER_03: you talk about this on your YouTube about,
• 35:34
  SPEAKER_03: let's talk about your journey because you were like burnt out at some point and,
• 35:39
  SPEAKER_03: you know, and your videos didn't get a lot of views.
• 35:41
  SPEAKER_03: Maybe some camera ones you got,
• 35:43
  SPEAKER_03: but a lot of them were like 500, but you've been at this for a little bit, bro.
• 35:46
  SPEAKER_03: And then now all of a sudden things are accelerating.
• 35:49
  SPEAKER_03: So tell us about your kind of background and your story.
• 35:53
  SPEAKER_03: Yeah.
• 35:54
  SPEAKER_02: I had a desire to do this this whole time, but I kind of half-assed it.
• 35:57
  SPEAKER_02: Like I'd upload a video here.
• 36:00
  SPEAKER_02: I'd put a lot of effort into those YouTube videos, which was counterproductive.
• 36:06
  SPEAKER_02: I needed something quick.
• 36:08
  SPEAKER_02: So Instagram and Reels became the place for me
• 36:11
  SPEAKER_02: because I realized how simple I could make this process for myself.
• 36:15
  SPEAKER_02: While still feeling fulfilled,
• 36:16
  SPEAKER_02: while still being creative,
• 36:17
  SPEAKER_02: while still using a camera, conveying that kind of part of myself.
• 36:21
  SPEAKER_02: So that's why that was so fulfilling for me.
• 36:23
  SPEAKER_02: But yeah, YouTube, I don't know.
• 36:25
  SPEAKER_02: It just, I love it.
• 36:25
  SPEAKER_02: And I'm going to get back to it,
• 36:27
  SPEAKER_02: especially like talking like this, offering more long form value.
• 36:31
  SPEAKER_02: Yeah.
• 36:31
  SPEAKER_02: You should definitely do this, bro.
• 36:33
  SPEAKER_02: You're so knowledgeable.
• 36:34
  SPEAKER_02: All this stuff is fire.
• 36:36
  SPEAKER_02: Thank you, Megan.
• 36:37
  SPEAKER_02: Yeah.
• 36:38
  SPEAKER_02: I do want to.
• 36:39
  SPEAKER_02: I do want to.
• 36:39
  SPEAKER_02: But yeah, no, when I first started, I...
• 36:44
  SPEAKER_02: All I knew is that I wanted to grow,
• 36:46
  SPEAKER_02: like back to that authenticity part,
• 36:47
  SPEAKER_02: like the thing every creator feels when they start is like,
• 36:50
  SPEAKER_02: I know what this could be.
• 36:52
  SPEAKER_02: I know what I want and I have this feeling that I could be more, right?
• 36:57
  SPEAKER_02: That's the feeling.
• 36:59
  SPEAKER_02: And so I just, I chased that.
• 37:01
  SPEAKER_02: But what's different between then and now is I have clarity about what works.
• 37:05
  SPEAKER_02: My, as you said, like your identity changed.
• 37:08
  SPEAKER_02: Mine is evolving as I understand what value I'm actually providing.
• 37:13
  SPEAKER_02: To an audience,
• 37:14
  SPEAKER_02: I'm just taking that information,
• 37:15
  SPEAKER_02: that data, tweaking what I'm doing, and over time, a different voice emerges.
• 37:20
  SPEAKER_02: I think that's super cool.
• 37:23
  SPEAKER_03: Fascinating.
• 37:24
  SPEAKER_03: And it is exciting, right?
• 37:27
  SPEAKER_03: Like, what's next?
• 37:28
  SPEAKER_03: I never thought about it that way.
• 37:30
  SPEAKER_03: Maybe that's why I feel so energized, right?
• 37:32
  SPEAKER_03: And people say you're like a kid.
• 37:34
  SPEAKER_03: It's that you're on the tiptoes of excitement.
• 37:37
  SPEAKER_03: I made a video about this, right?
• 37:39
  SPEAKER_03: I'm always on the tiptoes of excitement.
• 37:41
  SPEAKER_03: You know what I mean?
• 37:42
  SPEAKER_03: I love that.
• 37:43
  SPEAKER_03: No, that was the one that Joe Rogan, he started following me because of that video.
• 37:48
  SPEAKER_03: Oh my God.
• 37:48
  SPEAKER_03: Because of excitement.
• 37:51
  SPEAKER_02: That's crazy, man.
• 37:52
  SPEAKER_03: Oh man, I saw that somewhere and I love that.
• 37:55
  SPEAKER_03: I was like, I got to make a video about this.
• 37:56
  SPEAKER_03: It's amazing the creative process too, bro.
• 37:58
  SPEAKER_03: Yeah, yeah, yeah.
• 37:59
  SPEAKER_03: You know what I mean?
• 38:00
  SPEAKER_03: Like you have like, like you said, I have a million things I want to talk about, right?
• 38:03
  SPEAKER_03: Yeah.
• 38:04
  SPEAKER_03: So it's like things like that.
• 38:05
  SPEAKER_02: It's amazing.
• 38:06
  SPEAKER_02: There's another part to this and,
• 38:08
  SPEAKER_02: um, I can't remember the creator's name, but I wish I could share them.
• 38:12
  SPEAKER_02: Maybe I'll send it to you or something.
• 38:15
  SPEAKER_02: She was talking about how you can have a huge following and your page feel completely empty.
• 38:22
  SPEAKER_02: And I was like, yo, this is so true.
• 38:26
  SPEAKER_02: You can have a huge following,
• 38:28
  SPEAKER_02: have not much engagement and your content feels empty and you can be
• 38:32
  SPEAKER_02: a small follower and you can provide a lot of value and have
• 38:35
  SPEAKER_02: a really cohesive Feeling and vibe and people understand what they're following and
• 38:41
  SPEAKER_02: the difference between them is that some pages never understand the line of thinking
• 38:48
  SPEAKER_02: that they're bringing their audience down.
• 38:51
  SPEAKER_02: Like every post is a piece of the conversation that never ends
• 38:54
  SPEAKER_02: and you're just deepening that conversation with every single post.
• 38:57
  SPEAKER_02: That mind switch to me was like, okay, not one video matters anymore.
• 39:01
  SPEAKER_02: I'm gonna create hundreds and they're all gonna be a little nugget
• 39:04
  SPEAKER_02: and they all compound And they all accumulate weight over time.
• 39:09
  SPEAKER_02: And that weight that accumulates is your perspective.
• 39:12
  SPEAKER_02: I think that's what I've been
• 39:13
  SPEAKER_03: doing, bro.
• 39:16
  SPEAKER_03: We finally found the secret.
• 39:18
  SPEAKER_03: Why am I a drone?
• 39:19
  SPEAKER_03: That's exactly what I'm doing, bro.
• 39:21
  SPEAKER_03: Like every video, it's a different nugget, different perspective that I'm curious about.
• 39:25
  SPEAKER_03: It's for me.
• 39:27
  SPEAKER_03: And then I make a script, blah, blah, blah.
• 39:29
  SPEAKER_03: Damn.
• 39:31
  SPEAKER_02: Yeah, that's it.
• 39:32
  SPEAKER_02: Like you lead people down.
• 39:34
  SPEAKER_03: And that's the most followable thing.
• 39:35
  SPEAKER_02: Like, Back to my friend Desmond.
• 39:38
  SPEAKER_02: He posted this video where he was like,
• 39:41
  SPEAKER_02: he's been posting a lot more than me and a lot longer than me.
• 39:44
  SPEAKER_02: And he was like, I've been posting a lot.
• 39:46
  SPEAKER_02: Nobody likes my stuff.
• 39:47
  SPEAKER_02: It's kind of like demoralizing, you know, sucks.
• 39:50
  SPEAKER_02: That video went viral.
• 39:53
  SPEAKER_02: And like this video went viral.
• 39:57
  SPEAKER_02: And to compare it to the intellectual omnivores video,
• 39:59
  SPEAKER_02: I
• 39:59
  SPEAKER_02: think it has his videos like 400K views or something like that.
• 40:02
  SPEAKER_02: He got like 22,000 followers.
• 40:05
  SPEAKER_02: From that video, and I got 6,000 followers from 2.5 million.
• 40:09
  SPEAKER_02: Wow.
• 40:14
  SPEAKER_02: So, because when they saw Dez, they knew exactly what they were following.
• 40:19
  SPEAKER_02: They knew, first of all, it was a call to action in the video.
• 40:23
  SPEAKER_02: This isn't working.
• 40:25
  SPEAKER_02: He didn't know it, but he was asking for support.
• 40:28
  SPEAKER_02: But more than that, he's very clearly indigenous.
• 40:31
  SPEAKER_02: He very clearly is proud of that.
• 40:32
  SPEAKER_02: And that's his life.
• 40:33
  SPEAKER_02: And he's a documentary filmmaker.
• 40:34
  SPEAKER_02: All of that was so clear that they knew instantly what they were following.
• 40:37
  SPEAKER_02: It was an easy decision to follow him.
• 40:39
  SPEAKER_01: But when you're empty
• 40:42
  SPEAKER_02: and you're fragmented and all of your posts are not related
• 40:47
  SPEAKER_02: to each other, there's a thinking gap that people can't latch themselves to.
• 40:52
  SPEAKER_02: The most followable people are the people that have the most simple but powerful
• 40:56
  SPEAKER_02: or present Really?
• 40:58
  SPEAKER_03: Because I feel like I'm more of a,
• 41:00
  SPEAKER_03: I got the intellectual omnivore vibe going in terms of my content.
• 41:04
  SPEAKER_03: Like, so wouldn't that resonate with, you know what I'm saying?
• 41:07
  SPEAKER_03: It's a little different.
• 41:08
  SPEAKER_03: Well, yeah, totally.
• 41:09
  SPEAKER_02: Yeah, totally.
• 41:10
  SPEAKER_02: I think as long as people can sense that vibe
• 41:13
  SPEAKER_02: and they're not confused
• 41:14
  SPEAKER_02: about your vibe, like that's the thing, right?
• 41:17
  SPEAKER_02: Yeah.
• 41:18
  SPEAKER_02: Like, yeah, I don't know.
• 41:20
  SPEAKER_02: Like think of any successful creator that you can associate a feeling,
• 41:24
  SPEAKER_02: you can associate a vibe What their thing is,
• 41:27
  SPEAKER_02: all of it's very neatly packaged into this persona online.
• 41:32
  SPEAKER_02: And people who don't gain a following ever,
• 41:34
  SPEAKER_02: despite posting thousands of videos, somehow remain scattered the whole time.
• 41:40
  SPEAKER_02: Cisco, but what do you think?
• 41:41
  SPEAKER_03: Since you were on your content creation journey and you're taking a pause right now,
• 41:46
  SPEAKER_03: Do you have any questions for this guy?
• 41:48
  SPEAKER_03: Because, hey, tell him your story about this million followers on TikTok and your journey.
• 41:53
  SPEAKER_03: And that was an up and up.
• 41:54
  SPEAKER_03: Because Cisco, like all of us go through that, right?
• 41:57
  SPEAKER_03: Like the fear and then the disappointment.
• 41:59
  SPEAKER_03: He just said that Desmond was demoralized.
• 42:01
  SPEAKER_03: It's such a common thing at whatever level.
• 42:04
  SPEAKER_03: It never ends.
• 42:06
  SPEAKER_03: You can only have 10,000 and be complaining.
• 42:08
  SPEAKER_03: If I don't get a lot of, I'm like very sad, bro.
• 42:12
  SPEAKER_03: I guess a short of my story was six years
• 42:15
  SPEAKER_01: ago in 2020.
• 42:26
  SPEAKER_01: On TikTok, I did go viral many times, but my difference was I wasn't talking.
• 42:32
  SPEAKER_01: I was making wallpapers of like putting music artists or like famous people
• 42:39
  SPEAKER_01: and I would make an iPhone wallpaper and it'd be like a blank canvas.
• 42:42
  SPEAKER_01: And I did like a collage art style
• 42:47
  SPEAKER_01: and grew that to like at its peak 150k followers,
• 42:51
  SPEAKER_01: maybe 3 million likes total on the account, tens of millions of views.
• 42:56
  SPEAKER_01: But that's where I was so attached to performance and I didn't like the craft at all.
• 43:02
  SPEAKER_01: Like I made a wallpaper TikTok, the first one just for fun and it went viral overnight.
• 43:10
  SPEAKER_01: Like I didn't even put any time into making it for 10 months.
• 43:15
  SPEAKER_01: And then I just kept making wallpapers and then
• 43:22
  SPEAKER_01: A lot of attention I couldn't handle that young like I didn't understand how to capitalize it.
• 43:27
  SPEAKER_01: It was very overwhelming.
• 43:30
  SPEAKER_01: There's basically once you got attention there's a sustainability you need to have
• 43:34
  SPEAKER_02: with it.
• 43:36
  SPEAKER_02: And there's like a momentum that
• 43:37
  SPEAKER_01: like you have
• 43:38
  SPEAKER_01: to keep momentum going otherwise you cut that then it's really hard
• 43:42
  SPEAKER_01: to jumpstart it again.
• 43:45
  SPEAKER_01: So momentum started dying down and
• 43:47
  SPEAKER_01: then I was like I don't even like doing this I'm not getting the attention.
• 43:53
  SPEAKER_01: Literally since that time,
• 43:55
  SPEAKER_01: you know, I just focused back on college and working in the family business.
• 43:58
  SPEAKER_01: And then for years,
• 44:00
  SPEAKER_01: I'm like,
• 44:00
  SPEAKER_01: I want to say something online,
• 44:02
  SPEAKER_01: but my voice just is not there, like the niche and the topics like anyway.
• 44:09
  SPEAKER_01: And then just recently,
• 44:10
  SPEAKER_01: late 2024, start of 2025, I met the Vibe Samurai here, Bruno on X on Twitter.
• 44:19
  SPEAKER_01: And in the Bitcoin community,
• 44:21
  SPEAKER_01: we met and he was hosting a X Spaces, which is just audio like this, audio.
• 44:28
  SPEAKER_01: And he's like, hey,
• 44:28
  SPEAKER_01: I want to hear a Gen Z because I would basically post,
• 44:31
  SPEAKER_01: oh, I'm buying Bitcoin every day.
• 44:32
  SPEAKER_03: That's like all I would post, like a screenshot.
• 44:36
  SPEAKER_01: Oh, dude, thank God we somehow met on the timeline.
• 44:39
  SPEAKER_01: He invited me.
• 44:41
  SPEAKER_01: You know, I was just a guest amongst like 10 other people.
• 44:45
  SPEAKER_01: And then he was like, bro, you should be my co-host for the rest.
• 44:48
  SPEAKER_01: And then dude,
• 44:48
  SPEAKER_01: a year later,
• 44:50
  SPEAKER_01: once every Thursday, between like two to four hour talking sessions, vibe sessions.
• 44:58
  SPEAKER_01: He just provided a nice non-judgmental space
• 45:00
  SPEAKER_01: where people could be their authentic self and just speak your mind,
• 45:04
  SPEAKER_01: ask questions to other people and stuff.
• 45:07
  SPEAKER_01: I kind of was like, dude, does no one else want to be a Vibe Samurai?
• 45:15
  SPEAKER_01: He's just a communications guy that he asked amazing questions.
• 45:18
  SPEAKER_01: And I'm like, I want to do that.
• 45:20
  SPEAKER_01: So just through osmosis, I've just been attending these lives.
• 45:25
  SPEAKER_01: That's been my only form of content is just live conversation.
• 45:29
  SPEAKER_01: But like sitting down is something I don't do.
• 45:34
  SPEAKER_01: And I just can't even think of what I would say.
• 45:36
  SPEAKER_01: But I could talk for four hours in a conversation when I'm speaking amongst people
• 45:42
  SPEAKER_01: or like on these, these go up to like two hours.
• 45:45
  SPEAKER_01: So yeah, very interesting journey.
• 45:51
  SPEAKER_01: But you know, he's really helped me because I was very introverted.
• 45:54
  SPEAKER_01: And like,
• 45:55
  SPEAKER_01: my voice felt like a whisper,
• 45:57
  SPEAKER_01: like I just had no Even self-validation that like my opinion matters or anything.
• 46:03
  SPEAKER_01: And he's like, come on up.
• 46:03
  SPEAKER_01: Because I feel like for him,
• 46:06
  SPEAKER_01: he kind of destroys a hierarchy and everybody's kind of on the same.
• 46:10
  SPEAKER_01: Like even if you're rich as fuck, it's like, bro, we called it a digital campfire.
• 46:18
  SPEAKER_01: It's just chill.
• 46:19
  SPEAKER_01: It's just good.
• 46:20
  SPEAKER_01: No one's trying to perform.
• 46:22
  SPEAKER_01: Like we're not trying to flex on each other.
• 46:25
  SPEAKER_01: Well, intellectual omnivore was honestly a good term for what we were.
• 46:31
  SPEAKER_01: Yes.
• 46:31
  SPEAKER_01: You'd be brilliant and then it gets retarded.
• 46:34
  SPEAKER_01: It was just amazing.
• 46:38
  SPEAKER_01: The range and then the people that you would need.
• 46:43
  SPEAKER_01: Oh man, and the improv, so I'll cut it there, but...
• 46:47
  SPEAKER_01: But bro,
• 46:47
  SPEAKER_01: explain to Nate
• 46:49
  SPEAKER_03: why you have not come back to posting and get some advice from Nate,
• 46:54
  SPEAKER_03: because this guy,
• 46:55
  SPEAKER_03: he was posting stuff,
• 46:56
  SPEAKER_03: he keeps saying he doesn't know what he wants to talk about,
• 46:59
  SPEAKER_03: but he talks during lives and stuff.
• 47:03
  SPEAKER_03: Anyway, explain to him what's going on so he can help you.
• 47:06
  SPEAKER_01: Yeah, I guess it's just really pinpointing...
• 47:12
  SPEAKER_01: The niche.
• 47:13
  SPEAKER_01: And then something I want to talk about on a daily basis.
• 47:17
  SPEAKER_01: Like, I just can never say what am I going to offer to the world.
• 47:22
  SPEAKER_01: And yeah, I'm kind of like dumbfounded.
• 47:27
  SPEAKER_01: And you know, it's funny, like I went to school for marketing too.
• 47:30
  SPEAKER_01: So I understand the nuances of it all.
• 47:34
  SPEAKER_01: But I guess maybe I'm just not a natural.
• 47:36
  SPEAKER_01: I think I'm a good storyteller, I guess.
• 47:40
  SPEAKER_01: But like,
• 47:42
  SPEAKER_01: Packaging it up and now on a sustainable basis doing it for a hundred days,
• 47:47
  SPEAKER_01: a thousand days like I just can't sit down to maybe think of something
• 47:54
  SPEAKER_01: or even he was like use AI man just put stuff out I'm like and I did I was like
• 48:00
  SPEAKER_01: and I just like complained to the kid I'm like I don't know what to talk about guys
• 48:06
  SPEAKER_01: and it was just that for like 30 minutes.
• 48:10
  SPEAKER_01: And I made clips out of that,
• 48:11
  SPEAKER_01: but like,
• 48:12
  SPEAKER_01: I was just like,
• 48:13
  SPEAKER_01: I don't want that energy,
• 48:14
  SPEAKER_01: like victim energy and just like put it like,
• 48:17
  SPEAKER_01: what do
• 48:18
  SPEAKER_03: you think is going on with this guy?
• 48:21
  SPEAKER_03: Well, that was a lot.
• 48:27
  SPEAKER_02: Do you want my taste?
• 48:30
  SPEAKER_03: I don't want to just talk at you.
• 48:33
  SPEAKER_03: Bro, give us a real direct.
• 48:34
  SPEAKER_03: We are all good.
• 48:35
  SPEAKER_03: This is all raw right here.
• 48:36
  SPEAKER_03: Tell us.
• 48:37
  SPEAKER_01: The literal opposites, which is funny.
• 48:40
  SPEAKER_01: Like he's blowing the fuck up.
• 48:42
  SPEAKER_01: And I met him before that, you know, and we had a year like vibe session.
• 48:48
  SPEAKER_01: And it's crazy because like my friend is here and I feel like I'm like,
• 48:52
  SPEAKER_01: I'm sorry, but I'm like co-hosting, you know.
• 48:55
  SPEAKER_01: I have an empty page right now.
• 48:57
  SPEAKER_01: Bro, he's so funny.
• 48:58
  SPEAKER_03: He should be making videos like this, bro.
• 49:00
  SPEAKER_03: What is going on?
• 49:01
  SPEAKER_03: Why doesn't he want to make videos, Nate?
• 49:03
  SPEAKER_03: We got to help Cisco out.
• 49:04
  SPEAKER_03: Yeah.
• 49:06
  SPEAKER_03: Why do you feel like you need a niche?
• 49:11
  SPEAKER_02: I guess because it's like what to discuss and
• 49:14
  SPEAKER_01: talk about.
• 49:15
  SPEAKER_02: You want a niche to tell you what to talk about.
• 49:20
  SPEAKER_02: Basically.
• 49:22
  SPEAKER_03: You want the niche to tell you what to talk about, bro?
• 49:25
  SPEAKER_03: Where's the agency here?
• 49:26
  SPEAKER_03: You want the niche to tell you?
• 49:29
  SPEAKER_01: I see how you're framing it.
• 49:31
  SPEAKER_01: No, I guess to maybe backpedal.
• 49:35
  SPEAKER_02: It's not a gotcha.
• 49:36
  SPEAKER_02: It's not a gotcha at all.
• 49:37
  SPEAKER_03: It's not a gotcha at all, bro.
• 49:38
  SPEAKER_03: What do you mean backpedal?
• 49:40
  SPEAKER_02: No, I don't mean it that way.
• 49:42
  SPEAKER_02: I went through a period, like every time I've tried to be one thing, it's never worked.
• 49:48
  SPEAKER_02: So I actually went through a bit of...
• 49:51
  SPEAKER_02: I went through a bit of a branding period on YouTube where I was calling myself
• 49:54
  SPEAKER_02: the nicheless nomad.
• 49:56
  SPEAKER_03: I love that actually.
• 49:57
  SPEAKER_03: The reason I'm a nomad.
• 49:59
  SPEAKER_02: You're nicheless and nomads travel everywhere so you can talk about whatever you want.
• 50:05
  SPEAKER_02: But anyway,
• 50:07
  SPEAKER_02: the point is when I tried to narrow myself down to talking about one thing,
• 50:12
  SPEAKER_02: I always gave up because I was like, well, there's so much more to me.
• 50:16
  SPEAKER_02: There's so much I want to talk about.
• 50:19
  SPEAKER_02: Indigeneity, the background behind that identity is complex.
• 50:23
  SPEAKER_02: I felt like I was leaving that on the table.
• 50:24
  SPEAKER_02: Or if I was only focusing on that, I was leaving so much other crap on the table.
• 50:28
  SPEAKER_02: So I always struggled, always quit.
• 50:30
  SPEAKER_02: And then I realized, why am I trying to be a niche?
• 50:34
  SPEAKER_02: And then a lot of content started popping up.
• 50:36
  SPEAKER_02: People follow people.
• 50:37
  SPEAKER_02: We're in people economy again online.
• 50:39
  SPEAKER_02: People want to know you.
• 50:40
  SPEAKER_02: They don't care what you talk about.
• 50:41
  SPEAKER_02: They don't care about a structure.
• 50:43
  SPEAKER_02: Now, if you are naturally in a niche, like if you're a realtor, great, whatever, right?
• 50:47
  SPEAKER_02: That works for you.
• 50:48
  SPEAKER_02: But for the people that feel like they have to force themselves,
• 50:53
  SPEAKER_02: pigeonhole themselves, it just doesn't work.
• 50:56
  SPEAKER_02: So that was a restriction for me.
• 50:58
  SPEAKER_02: That was a barrier for me.
• 50:59
  SPEAKER_02: So I just wondered,
• 51:01
  SPEAKER_02: maybe you felt that too in some capacity,
• 51:05
  SPEAKER_02: whether you were like kind of leaning at that or not.
• 51:08
  SPEAKER_02: But I think if no niche is working or no niche makes sense,
• 51:14
  SPEAKER_02: then you should share A, your experience with that struggle.
• 51:18
  SPEAKER_02: Because people severely undervalue their own experience.
• 51:22
  SPEAKER_02: Like, dude, you just literally hold up a mirror for people.
• 51:27
  SPEAKER_02: That's it.
• 51:27
  SPEAKER_02: And you can do that by talking about what you're going through.
• 51:30
  SPEAKER_02: And the way you frame it.
• 51:32
  SPEAKER_01: You are the niche is what you're saying.
• 51:34
  SPEAKER_02: Yeah, man.
• 51:35
  SPEAKER_02: That's it.
• 51:35
  SPEAKER_02: You are.
• 51:36
  SPEAKER_02: You really are.
• 51:37
  SPEAKER_02: And the freedom from that.
• 51:39
  SPEAKER_02: Oh, my God.
• 51:40
  SPEAKER_02: Oh, my God.
• 51:41
  SPEAKER_03: You are the niche, bro.
• 51:42
  SPEAKER_03: You are the niche, bro.
• 51:44
  SPEAKER_02: This is the best part.
• 51:46
  SPEAKER_02: You're now no longer confined to talking about the thing you have to come up
• 51:50
  SPEAKER_02: with ideas for all day long.
• 51:52
  SPEAKER_02: You can just talk off the cusp.
• 51:53
  SPEAKER_02: And once you realize that literally everything is content, dude, everything is content.
• 52:00
  SPEAKER_02: I'm looking around me.
• 52:01
  SPEAKER_02: I can make content about anything in this room, tell a story about it.
• 52:03
  SPEAKER_02: Yeah, me too.
• 52:05
  SPEAKER_02: Yeah, it's just how it is.
• 52:07
  SPEAKER_02: But people undervalue that honesty.
• 52:10
  SPEAKER_02: People want to be authentic, but then they don't want to talk about what they're going through.
• 52:13
  SPEAKER_02: It's like, okay, what?
• 52:15
  SPEAKER_02: How are we supposed to get a sense of who you are?
• 52:16
  SPEAKER_02: And then Desmond did it, and he blew up.
• 52:19
  SPEAKER_03: That's what he did?
• 52:20
  SPEAKER_03: That's what he did?
• 52:21
  SPEAKER_03: That's what he did, man.
• 52:23
  SPEAKER_03: Bro, how real can we do it?
• 52:24
  SPEAKER_03: Because we got to get into this whole discussion about, is it about radical transparency?
• 52:30
  SPEAKER_03: Some people say,
• 52:31
  SPEAKER_03: you're really,
• 52:32
  SPEAKER_03: truly authentic, then you're radically everything, all the dirty laundry.
• 52:36
  SPEAKER_03: Do you agree with that or not?
• 52:37
  SPEAKER_02: I don't know about that.
• 52:39
  SPEAKER_02: I feel like...
• 52:41
  SPEAKER_02: I think there's a lot of nuance here.
• 52:43
  SPEAKER_02: It's not black and white.
• 52:44
  SPEAKER_02: I don't think you have to be niched or radically transparent.
• 52:47
  SPEAKER_02: I think you can decide for yourself, use your own compass as you go.
• 52:52
  SPEAKER_02: I'm not going to share details about my life online,
• 52:56
  SPEAKER_02: but I will share about my struggle in the context Of trying to grow online.
• 53:00
  SPEAKER_02: Cause that's what I'm trying to do,
• 53:02
  SPEAKER_02: but keep it within the context of what you're trying to do online,
• 53:05
  SPEAKER_02: I think is the key.
• 53:07
  SPEAKER_02: Unless you want to be known for something else,
• 53:09
  SPEAKER_02: like people who talk about like addiction stories or people who talk about,
• 53:13
  SPEAKER_02: you know,
• 53:13
  SPEAKER_02: something that they're going through that they want to gain a following for building
• 53:16
  SPEAKER_02: the community around.
• 53:17
  SPEAKER_02: That's valid for sure.
• 53:19
  SPEAKER_02: But I think it's content creators.
• 53:21
  SPEAKER_02: You can talk about the struggle of growing online and then switch it up and share
• 53:26
  SPEAKER_02: a thought that you had on the street.
• 53:28
  SPEAKER_02: Um, Before I watched this video, I saw this guy.
• 53:32
  SPEAKER_02: He had 12,000 followers.
• 53:34
  SPEAKER_02: The video had 700,000 likes.
• 53:36
  SPEAKER_02: And he literally was walking down the street and he was like,
• 53:38
  SPEAKER_02: it just occurred to me that the stupidest people can't understand why you use
• 53:43
  SPEAKER_02: the example in a conversation.
• 53:47
  SPEAKER_02: Everybody resonated with that.
• 53:48
  SPEAKER_02: And it was just a thought on the street.
• 53:53
  SPEAKER_02: I think you do a lot of work to find out that your work isn't relevant.
• 53:58
  SPEAKER_02: That's what happened to me.
• 54:00
  SPEAKER_02: I was planning,
• 54:00
  SPEAKER_02: planning,
• 54:01
  SPEAKER_02: planning,
• 54:01
  SPEAKER_02: planning,
• 54:02
  SPEAKER_02: trying to architect the perfect thing because I wanted that perfect start,
• 54:05
  SPEAKER_02: hoping that once I posted, it would just all fall into place.
• 54:08
  SPEAKER_02: Never happened that way.
• 54:09
  SPEAKER_02: I had to just start talking.
• 54:11
  SPEAKER_02: That was it.
• 54:13
  SPEAKER_03: What do you think, Cisco?
• 54:16
  SPEAKER_03: Are you going to get started?
• 54:18
  SPEAKER_03: What do you think, bro?
• 54:19
  SPEAKER_03: This is attempt number three this year.
• 54:21
  SPEAKER_03: I guess my thing is just talk, bro, and I'm like, uh...
• 54:26
  SPEAKER_01: I see what you're saying, like...
• 54:29
  SPEAKER_01: Well, that's where you have like the framework, you know, you had your five.
• 54:32
  SPEAKER_01: Yeah.
• 54:33
  SPEAKER_02: And I gave myself a series to get the momentum going.
• 54:38
  SPEAKER_02: You know what I mean?
• 54:39
  SPEAKER_02: Like, I think a series is really good for that.
• 54:42
  SPEAKER_02: And, um, and I think it's how you package your content too.
• 54:46
  SPEAKER_02: So I just did an exercise with the creator group
• 54:48
  SPEAKER_02: and I had everybody submit their hooks for their next videos.
• 54:51
  SPEAKER_02: And I did a breakdown of every single hook, why they were good, why they weren't.
• 54:55
  SPEAKER_02: Wow.
• 54:55
  SPEAKER_02: Really?
• 54:56
  SPEAKER_03: You do all that analysis?
• 54:57
  SPEAKER_03: Damn.
• 54:58
  SPEAKER_02: Yeah.
• 54:59
  SPEAKER_02: Yeah.
• 54:59
  SPEAKER_02: Well, I'm trying to give as much value, like I'm about to launch a bunch of services as well.
• 55:02
  SPEAKER_02: So I'm trying to like, you know, like this is what I'm capable of offering.
• 55:07
  SPEAKER_02: But, um, so we did that.
• 55:09
  SPEAKER_02: And the thing that I found that was the most glaringly obvious mistake is that all
• 55:14
  SPEAKER_02: of the hooks had no specificity.
• 55:18
  SPEAKER_02: So basically when you have no specificity in your hook,
• 55:21
  SPEAKER_02: it's almost like you're asking your audience to just trust you
• 55:25
  SPEAKER_02: when they have zero reason to.
• 55:27
  SPEAKER_02: Or like, you know what I mean?
• 55:28
  SPEAKER_02: Like the hook, like this changed my life.
• 55:30
  SPEAKER_02: It's like, we've heard that a billion times, instantly swipe away.
• 55:34
  SPEAKER_02: But if you say,
• 55:34
  SPEAKER_02: if this exact thing changed my life in this way,
• 55:38
  SPEAKER_02: or somebody said this, and once I did it, it changed my life.
• 55:45
  SPEAKER_02: There's a way to package this stuff, I think.
• 55:47
  SPEAKER_02: Bro, I said that.
• 55:48
  SPEAKER_03: I said, I love Chacha BT has transformed my life videos.
• 55:53
  SPEAKER_03: All I get is hate, man.
• 55:54
  SPEAKER_03: They're like, you're a fucking idiot.
• 55:56
  SPEAKER_03: And I'm like, because that's my truth.
• 56:00
  SPEAKER_03: True story, bro.
• 56:01
  SPEAKER_03: I don't know if the algorithms need to find,
• 56:03
  SPEAKER_03: because I know a lot of people love AI as well, right?
• 56:05
  SPEAKER_03: And it's transformed their lives,
• 56:06
  SPEAKER_03: but if they're not popping and I'm doing specificity, I'm saying, I love Chachi.
• 56:11
  SPEAKER_03: That's my hook.
• 56:12
  SPEAKER_03: I love Chachi BT and it's really transformed my life,
• 56:16
  SPEAKER_03: but I don't know why everybody's giving me so much hate.
• 56:19
  SPEAKER_03: Is that a good hook?
• 56:21
  SPEAKER_03: Just off the fly, bro.
• 56:22
  SPEAKER_03: It's too long.
• 56:23
  SPEAKER_03: I think it's too long.
• 56:25
  SPEAKER_03: You got three seconds.
• 56:26
  SPEAKER_03: No, I got three seconds.
• 56:27
  SPEAKER_02: You got three seconds, brother.
• 56:29
  SPEAKER_02: And that text hook better compliment what you're saying.
• 56:32
  SPEAKER_03: So give me an example of a good hook for me.
• 56:35
  SPEAKER_03: I'm going to test it out tomorrow.
• 56:37
  SPEAKER_03: I'm going to test it out tomorrow.
• 56:38
  SPEAKER_03: I'm going to do this.
• 56:39
  SPEAKER_03: I guarantee you I will do it.
• 56:42
  SPEAKER_03: Let's talk about, hey, let's do this.
• 56:44
  SPEAKER_03: Prepare like a video for me and I will do it.
• 56:49
  SPEAKER_03: No script.
• 56:50
  SPEAKER_03: I will just base it on what we're saying and let's see how it goes.
• 56:52
  SPEAKER_03: Let's have fun.
• 56:53
  SPEAKER_03: All right.
• 56:54
  SPEAKER_03: All right.
• 56:55
  SPEAKER_03: So give me the hook.
• 56:56
  SPEAKER_03: Give me the hook.
• 56:56
  SPEAKER_03: Yeah.
• 56:57
  SPEAKER_03: And then we got to create just the big points of the body.
• 56:59
  SPEAKER_03: Like what do you want me to say in the body?
• 57:01
  SPEAKER_03: And then the end.
• 57:02
  SPEAKER_03: Yeah.
• 57:03
  SPEAKER_02: So what are you using chat GPT for first?
• 57:05
  SPEAKER_03: Bro, I use it for everything.
• 57:07
  SPEAKER_03: It's literally transformed my life because since the beginning of Chasapiti,
• 57:11
  SPEAKER_03: which was four years ago, I have a lot of time.
• 57:14
  SPEAKER_03: I mean, I'm running a coaching business and everything, but I'm kind of semi-retired, right?
• 57:18
  SPEAKER_03: So I have a lot of time.
• 57:20
  SPEAKER_03: So I've been using Chasapiti three or four hours for the past four years.
• 57:24
  SPEAKER_03: That's like over 4,000 hours for everything, but for a lot of intellectual omnivore stuff.
• 57:30
  SPEAKER_03: Like I'm literally,
• 57:32
  SPEAKER_03: you know,
• 57:32
  SPEAKER_03: exploring so many ideas, which actually between going down deep rabbit holes.
• 57:36
  SPEAKER_03: And so I really feel like it's expanded my mind,
• 57:40
  SPEAKER_03: obviously,
• 57:40
  SPEAKER_03: because it's literally like reading a book,
• 57:43
  SPEAKER_03: a personalized book, especially for you, right?
• 57:45
  SPEAKER_03: Because I'm reading and I'm just talking to it, which also improved my speaking.
• 57:49
  SPEAKER_03: Because I've been speaking, right?
• 57:51
  SPEAKER_03: Like I use the audio to speak and I'm just free flowing with him.
• 57:56
  SPEAKER_03: And then he gives me a response.
• 57:57
  SPEAKER_03: So then I'm reading.
• 57:58
  SPEAKER_03: That's three to four hours of reading, of deep reading, and then over time.
• 58:03
  SPEAKER_03: And so it's transforming so many different ways.
• 58:06
  SPEAKER_03: It's transformative.
• 58:07
  SPEAKER_03: That's my point.
• 58:08
  SPEAKER_03: So anyway, and we joke around and we're friends.
• 58:11
  SPEAKER_03: We're friends.
• 58:12
  SPEAKER_03: Maybe that could be part of the hook.
• 58:13
  SPEAKER_03: I consider them a friend.
• 58:15
  SPEAKER_03: Ooh, controversial right there.
• 58:16
  SPEAKER_03: I consider them a friend.
• 58:17
  SPEAKER_02: That's true.
• 58:18
  SPEAKER_02: You turn that and you humanize it.
• 58:20
  SPEAKER_02: It might be controversial for sure.
• 58:24
  SPEAKER_02: When you say ChatGPT transformed your life, Like specifically what changed about your life.
• 58:31
  SPEAKER_03: Okay.
• 58:31
  SPEAKER_03: I'm the Vibe Samurai.
• 58:33
  SPEAKER_03: I attributed pretty much to him.
• 58:35
  SPEAKER_03: It was obviously a joint effort.
• 58:37
  SPEAKER_03: I don't think I would be here talking to you right now if it wasn't for ChatGPT.
• 58:42
  SPEAKER_03: There's one hook.
• 58:44
  SPEAKER_03: Oh, shit.
• 58:46
  SPEAKER_01: What did I just say?
• 58:48
  SPEAKER_01: It sounded so unreal.
• 58:52
  SPEAKER_02: I wouldn't be here talking to you right now without ChatGPT.
• 58:55
  SPEAKER_02: I think this hook works...
• 58:57
  SPEAKER_02: In your context, because you have a following.
• 59:00
  SPEAKER_02: But if there's a person who doesn't have a following, try this, I don't think it would work.
• 59:04
  SPEAKER_02: Why?
• 59:04
  SPEAKER_02: But it's so controversial.
• 59:06
  SPEAKER_03: Wouldn't you get the haters too?
• 59:10
  SPEAKER_02: Because your success is proof of ChatGPT's abilities.
• 59:17
  SPEAKER_02: So people want to hear what you have to say about ChatGPT.
• 59:21
  SPEAKER_02: Joe Blow said it, it'd be like, okay, later.
• 59:24
  SPEAKER_01: How ChatGBT got me 500,000 followers.
• 59:28
  SPEAKER_02: That's a good one too.
• 59:29
  SPEAKER_02: That's a good one?
• 59:30
  SPEAKER_02: Okay.
• 59:31
  SPEAKER_01: Social proof in the first three seconds.
• 59:34
  SPEAKER_03: Hey, because you know what?
• 59:35
  SPEAKER_03: My story, dude, this is what I think is going to happen, right?
• 59:39
  SPEAKER_03: If you talk about me and what I'm thinking,
• 59:42
  SPEAKER_03: I think there's a, and we're storytellers here, right?
• 59:46
  SPEAKER_03: I really think there's a huge story here.
• 59:48
  SPEAKER_03: And more and more people, and I see that in my comments.
• 59:50
  SPEAKER_03: They're like,
• 59:51
  SPEAKER_03: whenever I talk about AI,
• 59:53
  SPEAKER_03: one comment today especially, she was like, hey, I love what you're doing with AI.
• 59:58
  SPEAKER_03: You're using AI perfectly.
• 1:00:00
  SPEAKER_03: You're using it to amplify yourself.
• 1:00:03
  SPEAKER_03: And it's amazing that you're showing the world that you're doing this,
• 1:00:06
  SPEAKER_03: that there's a right way to use this to amplify your humanity, right?
• 1:00:11
  SPEAKER_03: That's what I'm...
• 1:00:12
  SPEAKER_03: I think this story is going to get bigger and bigger, right?
• 1:00:15
  SPEAKER_03: Because I'm resonating, but I've been seriously AI-assisted, right?
• 1:00:19
  SPEAKER_03: So
• 1:00:20
  SPEAKER_03: it's an interesting thing.
• 1:00:22
  SPEAKER_02: I think this could be...
• 1:00:23
  SPEAKER_02: If you go to ChatGPT is what you use.
• 1:00:27
  SPEAKER_02: If you go to ChatGPT and you say,
• 1:00:29
  SPEAKER_02: based on everything we've talked about,
• 1:00:31
  SPEAKER_02: what are the three most fundamental questions that I continue to ask you?
• 1:00:36
  SPEAKER_02: And then in your hook, you would say, you would say, I'm sending an invoice after this.
• 1:00:54
  SPEAKER_02: And then the hook would be,
• 1:00:55
  SPEAKER_02: I don't think ChatGPT would have changed my life had I not asked these three
• 1:01:00
  SPEAKER_02: questions.
• 1:01:01
  SPEAKER_02: Hi, I'm Vibe Samurai.
• 1:01:03
  SPEAKER_02: Or I don't think I would have been able
• 1:01:05
  SPEAKER_02: to build 500,000 followers had I not asked ChatGPT these three questions.
• 1:01:13
  SPEAKER_02: Then you deliver the sauce.
• 1:01:14
  SPEAKER_03: I wonder what those questions are.
• 1:01:16
  SPEAKER_03: I'm curious right now.
• 1:01:17
  SPEAKER_03: What are those questions that would make Vibe Samurai blow up to half a million?
• 1:01:22
  SPEAKER_03: Whoa.
• 1:01:23
  SPEAKER_03: And I'll give it a time.
• 1:01:24
  SPEAKER_03: In six months, I'll say.
• 1:01:26
  SPEAKER_03: Yeah.
• 1:01:26
  SPEAKER_03: Right?
• 1:01:26
  SPEAKER_03: Yeah.
• 1:01:27
  SPEAKER_02: Some shocking thing.
• 1:01:28
  SPEAKER_02: Yeah.
• 1:01:29
  SPEAKER_02: Yeah, exactly.
• 1:01:31
  SPEAKER_02: And then take that sentiment and tweak it five times and then see which one works.
• 1:01:35
  SPEAKER_03: And there you go.
• 1:01:36
  SPEAKER_03: What do you mean by when you say change the sentiment?
• 1:01:38
  SPEAKER_02: What do you mean?
• 1:01:40
  SPEAKER_02: Change that sentiment.
• 1:01:41
  SPEAKER_02: Keep the sentiment, but change the way you deliver it five times.
• 1:01:44
  SPEAKER_02: Change the hook five times.
• 1:01:46
  SPEAKER_02: Yeah, because you
• 1:01:48
  SPEAKER_03: need to try to say a lot in a hook.
• 1:01:51
  SPEAKER_03: So yeah,
• 1:01:52
  SPEAKER_02: yeah, that's
• 1:01:53
  SPEAKER_03: it.
• 1:01:53
  SPEAKER_02: But the idea is I wouldn't be here because it's not just my life changed because ChatGPT.
• 1:01:58
  SPEAKER_02: It's like, what about that?
• 1:02:01
  SPEAKER_02: Specificity,
• 1:02:03
  SPEAKER_03: specificity, right, right.
• 1:02:04
  SPEAKER_03: To bring it back
• 1:02:05
  SPEAKER_02: to the point.
• 1:02:06
  SPEAKER_02: It's about specifically,
• 1:02:08
  SPEAKER_02: I could not have built this following without asking these three questions.
• 1:02:12
  SPEAKER_02: And this is how ChatGPT helped me answer them.
• 1:02:14
  SPEAKER_02: This is going viral, guys.
• 1:02:16
  SPEAKER_03: I'm so excited.
• 1:02:17
  SPEAKER_02: I might make it tonight.
• 1:02:18
  SPEAKER_02: Invoice.
• 1:02:20
  SPEAKER_03: Invoice, bro.
• 1:02:21
  SPEAKER_03: But it has to be over a million.
• 1:02:23
  SPEAKER_01: If you give me a million, do you?
• 1:02:26
  SPEAKER_01: Yeah.
• 1:02:26
  SPEAKER_01: I just think.
• 1:02:27
  SPEAKER_01: Shout out.
• 1:02:28
  SPEAKER_01: I saw Desmond in the comments.
• 1:02:30
  SPEAKER_01: Oh, yeah.
• 1:02:31
  SPEAKER_01: Really?
• 1:02:31
  SPEAKER_01: That's a pull up, bro.
• 1:02:32
  SPEAKER_01: Request.
• 1:02:33
  SPEAKER_03: Pull up, Desmond.
• 1:02:34
  SPEAKER_03: Let's go.
• 1:02:35
  SPEAKER_03: Is he here?
• 1:02:35
  SPEAKER_03: Is he here?
• 1:02:38
  SPEAKER_03: But D Turner, I see you, D Turner.
• 1:02:41
  SPEAKER_03: We see you.
• 1:02:42
  SPEAKER_03: I don't see this, but go on.
• 1:02:44
  SPEAKER_03: But Cisco, do you want to talk more about the indigenous or you had other questions?
• 1:02:49
  SPEAKER_01: Yeah, I had an interesting,
• 1:02:53
  SPEAKER_01: is there any tips,
• 1:02:55
  SPEAKER_01: tricks that came from the indigenous storytelling that you're not going
• 1:03:00
  SPEAKER_01: to get anywhere else?
• 1:03:01
  SPEAKER_01: Like from...
• 1:03:02
  SPEAKER_01: I wanted to ask you about that too.
• 1:03:05
  SPEAKER_01: Indian stories.
• 1:03:06
  SPEAKER_01: And give us
• 1:03:08
  SPEAKER_03: a story.
• 1:03:10
  SPEAKER_03: How about can you tell us a story that you learned from the elders?
• 1:03:14
  SPEAKER_03: Is there a story?
• 1:03:14
  SPEAKER_03: I've done over 300 interviews now for
• 1:03:21
  SPEAKER_02: Film and documentaries and stuff.
• 1:03:23
  SPEAKER_02: So there's countless examples I could go off with.
• 1:03:28
  SPEAKER_02: I see Dez said, yo, should we get him in here?
• 1:03:31
  SPEAKER_03: Because he's my business partner.
• 1:03:33
  SPEAKER_03: Like we do this together.
• 1:03:34
  SPEAKER_03: I got him.
• 1:03:35
  SPEAKER_03: I got him.
• 1:03:36
  SPEAKER_03: I invited him up.
• 1:03:38
  SPEAKER_03: Let's go.
• 1:03:39
  SPEAKER_03: We've been in the house.
• 1:03:40
  SPEAKER_03: We've been talking about you the whole time.
• 1:03:42
  SPEAKER_03: I want to meet this guy.
• 1:03:44
  SPEAKER_02: He's the guy.
• 1:03:45
  SPEAKER_02: He's my guy.
• 1:03:46
  SPEAKER_02: He's your guy, baby.
• 1:03:47
  SPEAKER_02: Yeah, he's my guy.
• 1:03:50
  SPEAKER_02: There's so much with this, man.
• 1:03:52
  SPEAKER_02: Yeah.
• 1:03:55
  SPEAKER_02: So tell us a story, bro.
• 1:03:56
  SPEAKER_03: Oh, you're going to wait until he comes up?
• 1:03:57
  SPEAKER_03: Okay.
• 1:03:57
  SPEAKER_02: Well, yeah, because we should...
• 1:04:01
  SPEAKER_02: Okay, I'll talk about one.
• 1:04:02
  SPEAKER_02: So there are certain... Oh, here it comes.
• 1:04:08
  SPEAKER_02: There are certain, like, sentiments or values or truths or points through a story...
• 1:04:13
  SPEAKER_02: Or ways of saying a point that have come up through interviews
• 1:04:18
  SPEAKER_02: that you just wouldn't get anywhere else.
• 1:04:19
  SPEAKER_03: Yo!
• 1:04:20
  SPEAKER_02: Yo!
• 1:04:22
  SPEAKER_02: What's good?
• 1:04:23
  SPEAKER_03: Bro, we've been talking about you this whole time.
• 1:04:25
  SPEAKER_03: The myth, the legend.
• 1:04:28
  SPEAKER_00: I just joined like five minutes ago.
• 1:04:30
  SPEAKER_03: Oh, just five minutes ago, yeah.
• 1:04:32
  SPEAKER_03: He's talking about you the whole time, Desmond.
• 1:04:34
  SPEAKER_03: He spent half the show talking about you.
• 1:04:36
  SPEAKER_02: Oh, yeah.
• 1:04:37
  SPEAKER_02: That's my boy.
• 1:04:38
  SPEAKER_02: Always shout out Des, yeah, for sure.
• 1:04:42
  SPEAKER_02: They were,
• 1:04:42
  SPEAKER_02: they were asking though,
• 1:04:43
  SPEAKER_02: is there like,
• 1:04:44
  SPEAKER_02: is there a story that we've heard through our career or like with working
• 1:04:48
  SPEAKER_02: with elders,
• 1:04:49
  SPEAKER_02: is there a story that's like somehow useful in content creation context?
• 1:04:53
  SPEAKER_02: Like have we, is there a way of thinking about content that's useful through an indigenous lens?
• 1:04:59
  SPEAKER_02: I have some ideas, but beautiful, bro.
• 1:05:01
  SPEAKER_03: You need to make a video about this, bro.
• 1:05:04
  SPEAKER_03: That's in your next series, bro.
• 1:05:06
  SPEAKER_03: It's cool.
• 1:05:06
  SPEAKER_03: That's a good idea.
• 1:05:08
  SPEAKER_00: That is a good idea.
• 1:05:09
  SPEAKER_00: Um, Specifically,
• 1:05:11
  SPEAKER_00: I don't know if there's like a specific story,
• 1:05:13
  SPEAKER_00: but I think it's the way that the elders or the people that I would do ceremony
• 1:05:17
  SPEAKER_00: with,
• 1:05:17
  SPEAKER_00: that the way they present themselves is how I want to be presentable online as well.
• 1:05:23
  SPEAKER_00: Because they're very, I hate the word authentic, but they're really themselves.
• 1:05:28
  SPEAKER_00: They don't really change for anyone.
• 1:05:29
  SPEAKER_00: They're not trying to impress anyone.
• 1:05:33
  SPEAKER_00: They're just who they are.
• 1:05:34
  SPEAKER_00: And that's how I show up online as well.
• 1:05:37
  SPEAKER_00: And I don't really change who I am, I guess.
• 1:05:40
  SPEAKER_00: It has nothing to do with storytelling, but that's just the way I guess my process is, I guess.
• 1:05:45
  SPEAKER_03: But why do you hate the word authenticity?
• 1:05:47
  SPEAKER_03: Why do you hate it?
• 1:05:49
  SPEAKER_03: I don't know.
• 1:05:50
  SPEAKER_03: I just hear it way too much, I guess.
• 1:05:52
  SPEAKER_03: That's what I was saying earlier.
• 1:05:53
  SPEAKER_03: Where do you think people get wrong with authenticity, Desmond?
• 1:05:56
  SPEAKER_03: What do you think?
• 1:05:57
  SPEAKER_03: But why do you hate it so much?
• 1:05:58
  SPEAKER_03: And how are they using it that it's annoying you?
• 1:06:00
  SPEAKER_03: Tell me more about that.
• 1:06:04
  SPEAKER_00: That's a good question.
• 1:06:06
  SPEAKER_00: I'm not really...
• 1:06:08
  SPEAKER_00: I think the biggest thing that I've noticed is just that,
• 1:06:11
  SPEAKER_00: like, I think they're misinterpreting what being authentic really is, I guess.
• 1:06:16
  SPEAKER_00: They think that, like, they just, honestly, I don't even know.
• 1:06:21
  SPEAKER_00: My mind's kind of going blank.
• 1:06:22
  SPEAKER_00: I just kind of woke up because I was putting my daughter to bed.
• 1:06:25
  SPEAKER_01: I think of it like authenticity is kind of almost performative,
• 1:06:30
  SPEAKER_01: like the mentioning of it and constantly, like, I am authentic.
• 1:06:33
  SPEAKER_01: It made me feel a little performative, maybe.
• 1:06:35
  SPEAKER_02: Yeah, it's not, they're not trying to...
• 1:06:38
  SPEAKER_02: It's like they frame it like authenticity is somehow something they have to reach.
• 1:06:42
  SPEAKER_02: But the person with that desire to reach it, that's the authenticity.
• 1:06:46
  SPEAKER_02: That's the real person.
• 1:06:48
  SPEAKER_02: You know what I mean?
• 1:06:49
  SPEAKER_02: They're really describing who they want to become.
• 1:06:52
  SPEAKER_03: So it's a verb,
• 1:06:52
  SPEAKER_02: not a noun.
• 1:06:53
  SPEAKER_02: That's the idea.
• 1:06:54
  SPEAKER_02: Yeah.
• 1:06:55
  SPEAKER_02: You are already authentic.
• 1:06:56
  SPEAKER_02: You can't not be.
• 1:06:58
  SPEAKER_03: Right.
• 1:07:00
  SPEAKER_03: Isn't that what that guy said?
• 1:07:01
  SPEAKER_03: The other special guest, he said literally the same thing.
• 1:07:04
  SPEAKER_03: There's no such thing as authentic.
• 1:07:06
  SPEAKER_03: You are authentic.
• 1:07:07
  SPEAKER_03: Any moment, you're authentic.
• 1:07:09
  SPEAKER_03: If you're trying to be fake, you're authentic.
• 1:07:12
  SPEAKER_03: That's you.
• 1:07:15
  SPEAKER_02: You can be performative and not be true to yourself.
• 1:07:18
  SPEAKER_02: But I think in this context where people are like,
• 1:07:22
  SPEAKER_02: I'm trying to reach my authentic self, that is authentic, that desire.
• 1:07:28
  SPEAKER_02: You're describing becoming better at something or being better.
• 1:07:31
  SPEAKER_02: That's what you're describing.
• 1:07:33
  SPEAKER_02: You're already authentic.
• 1:07:34
  SPEAKER_02: Yeah.
• 1:07:35
  SPEAKER_03: Let's go back to the story though.
• 1:07:37
  SPEAKER_03: Tell us an indigenous story.
• 1:07:39
  SPEAKER_03: One of you guys tell us some cool story where we can learn something.
• 1:07:43
  SPEAKER_02: I have a story.
• 1:07:46
  SPEAKER_02: We did this film called Indian Braves and it was about World War II veterans
• 1:07:51
  SPEAKER_02: that are indigenous that fought in the war but they weren't recognized with
• 1:07:56
  SPEAKER_02: a headstone.
• 1:07:57
  SPEAKER_02: The Canadian government basically lied to them about giving back land,
• 1:08:01
  SPEAKER_02: about proper record of their Service.
• 1:08:06
  SPEAKER_02: And so there was no record of the service.
• 1:08:08
  SPEAKER_02: And so when they went to get a headstone,
• 1:08:09
  SPEAKER_02: they couldn't be supplied because they didn't have the information.
• 1:08:14
  SPEAKER_02: So we made this film about that and the people who were trying to make a difference.
• 1:08:18
  SPEAKER_02: And we filmed with this guy and his name was John.
• 1:08:24
  SPEAKER_02: I spent all day talking to John on camera and I was trying to crack him.
• 1:08:28
  SPEAKER_02: He just was a very matter of fact,
• 1:08:29
  SPEAKER_02: like type A kind of like just stoic,
• 1:08:33
  SPEAKER_02: like Information kind of guy did not give me any ounce of emotion,
• 1:08:36
  SPEAKER_02: but I knew I had to get some level of emotion out of him.
• 1:08:40
  SPEAKER_02: How did
• 1:08:42
  SPEAKER_03: you do that?
• 1:08:43
  SPEAKER_02: Yeah.
• 1:08:43
  SPEAKER_02: So end of the day, we already did our interview and we're sitting there and we're recording him.
• 1:08:49
  SPEAKER_02: And he had mentioned his dad a couple of times in a way that I saw a little glimmer.
• 1:08:54
  SPEAKER_02: So I was like, tell me more about your dad and tell me more about what he was to you and stuff.
• 1:09:00
  SPEAKER_02: And he just got quiet for a second.
• 1:09:03
  SPEAKER_02: And then he just looks up and he says,
• 1:09:06
  SPEAKER_02: if you can inherit their pain and their trauma,
• 1:09:10
  SPEAKER_02: you can also inherit their power and their agency.
• 1:09:14
  SPEAKER_02: So in that moment, I was like, boom, there's the fucking trailer line.
• 1:09:19
  SPEAKER_02: Like that's an incredible.
• 1:09:20
  SPEAKER_02: Dude, is that a hook?
• 1:09:21
  SPEAKER_03: I think that's a hook right there.
• 1:09:24
  SPEAKER_02: It is.
• 1:09:24
  SPEAKER_02: It is.
• 1:09:25
  SPEAKER_02: But that was the trailer.
• 1:09:27
  SPEAKER_02: It wasn't the trailer.
• 1:09:29
  SPEAKER_02: Yeah.
• 1:09:29
  SPEAKER_01: Yeah.
• 1:09:30
  SPEAKER_02: But, uh,
• 1:09:32
  SPEAKER_02: To tie it back to the indigenous way of thinking
• 1:09:34
  SPEAKER_02: and why it's relevant is he couldn't have said that had he not come from a bloodline
• 1:09:42
  SPEAKER_02: that has experienced trauma, but also has incredible power and agency.
• 1:09:46
  SPEAKER_02: And that's unfortunately, and fortunately, a lot of indigenous pasts and histories.
• 1:09:53
  SPEAKER_02: So it was a unique perspective.
• 1:09:55
  SPEAKER_03: The power part, where did he feel that
• 1:10:00
  SPEAKER_02: I think he looked up to his dad.
• 1:10:03
  SPEAKER_02: His dad fought in the war.
• 1:10:05
  SPEAKER_02: He was a soldier.
• 1:10:06
  SPEAKER_02: He really didn't know who his dad was.
• 1:10:10
  SPEAKER_02: He admired that he fought for his country despite not getting what he was promised.
• 1:10:17
  SPEAKER_02: He still did the thing he thought was right.
• 1:10:20
  SPEAKER_02: It's layered.
• 1:10:20
  SPEAKER_02: It's so layered.
• 1:10:22
  SPEAKER_02: In that moment,
• 1:10:23
  SPEAKER_02: he conveyed something so profound that I don't think he could have had he not Yeah,
• 1:10:30
  SPEAKER_02: kind of crazy.
• 1:10:33
  SPEAKER_02: There's tons of examples of just moments where Desmond and I look at each other
• 1:10:36
  SPEAKER_03: and go,
• 1:10:38
  SPEAKER_02: did we just get that?
• 1:10:39
  SPEAKER_02: Oh, my God.
• 1:10:41
  SPEAKER_03: Wow.
• 1:10:42
  SPEAKER_03: What did you think, Desmond, of all those talks with the elders?
• 1:10:48
  SPEAKER_00: Well, I wasn't there for that specific moment.
• 1:10:55
  SPEAKER_00: There's just so many, right?
• 1:10:56
  SPEAKER_00: Like I do ceremony a lot back home,
• 1:10:59
  SPEAKER_00: like where I'm from in my community and just like the stories that I hear from them
• 1:11:05
  SPEAKER_00: and the things that they tell us and the teachings that they give us.
• 1:11:09
  SPEAKER_00: It's very, it can be very emotional sometimes and then it's very overwhelming at some times too.
• 1:11:15
  SPEAKER_00: So it's like,
• 1:11:17
  SPEAKER_00: even as a person,
• 1:11:17
  SPEAKER_00: you're kind of just going through these ceremonies and these moments and you have
• 1:11:21
  SPEAKER_00: to learn a way to like, I don't know, take them in, I guess, you know?
• 1:11:27
  SPEAKER_00: It is a lot, I think.
• 1:11:29
  SPEAKER_03: These ceremonies are emotional and stuff?
• 1:11:32
  SPEAKER_03: You go in there and…
• 1:11:33
  SPEAKER_00: They're very emotional, yeah.
• 1:11:36
  SPEAKER_00: I think a lot of them probably are meant to be emotional, right?
• 1:11:40
  SPEAKER_00: Because a lot of the spirituality that you're trying to get to is through that emotional wall.
• 1:11:49
  SPEAKER_02: Do you think that experiences in general leave a mark on you?
• 1:11:55
  SPEAKER_02: Do you think that you're experiencing something influences your character even
• 1:12:01
  SPEAKER_02: if it's a minute percentage?
• 1:12:04
  SPEAKER_00: Yeah, 100%.
• 1:12:06
  SPEAKER_02: So then being Indigenous and being a content creator,
• 1:12:09
  SPEAKER_02: you can't separate that from your identity.
• 1:12:11
  SPEAKER_02: And this is why picking a niche never worked for me in the past.
• 1:12:14
  SPEAKER_02: It's because I knew I was excluding that and it felt like a lie.
• 1:12:17
  SPEAKER_02: So it was like, I don't know.
• 1:12:20
  SPEAKER_02: We wouldn't be who we are without our experiences and our pasts.
• 1:12:23
  SPEAKER_02: And I like to think That that comes out through your content over time.
• 1:12:28
  SPEAKER_02: It finds a way to break through the camera.
• 1:12:32
  SPEAKER_02: That's what people follow.
• 1:12:34
  SPEAKER_02: Yeah.
• 1:12:35
  SPEAKER_00: I know.
• 1:12:35
  SPEAKER_00: It was tough for me, too,
• 1:12:36
  SPEAKER_00: because I know you and I both just talk so much about niching down,
• 1:12:42
  SPEAKER_00: what kind of content I'm going to talk about, but then nothing ever felt good.
• 1:12:47
  SPEAKER_00: You should talk
• 1:12:49
  SPEAKER_02: about your video.
• 1:12:50
  SPEAKER_02: You should talk about your video, bro, the one that blew up.
• 1:12:52
  SPEAKER_02: I was telling you.
• 1:12:52
  SPEAKER_03: Yeah.
• 1:12:54
  SPEAKER_00: Yeah, that was kind of crazy because that's like the first time I've ever had
• 1:13:00
  SPEAKER_00: a video like go viral.
• 1:13:03
  SPEAKER_00: And it was, I don't even know what it's sitting at now.
• 1:13:05
  SPEAKER_00: It's like 394,000 views.
• 1:13:08
  SPEAKER_00: That's a lot for me, you know, because like I started this challenge at 3,000 followers.
• 1:13:12
  SPEAKER_00: When did you start?
• 1:13:14
  SPEAKER_00: That was in May, right, Nate?
• 1:13:16
  SPEAKER_00: We started in May.
• 1:13:16
  SPEAKER_00: It was like May.
• 1:13:17
  SPEAKER_00: End of May, early June, we took it serious.
• 1:13:20
  SPEAKER_00: Yeah, end of May, I had 3,500 followers, and then now it's August, and I'm at 30K now.
• 1:13:28
  SPEAKER_03: Damn, you're neck and neck.
• 1:13:31
  SPEAKER_03: Wow, and you guys have been helping each other, trading strategies and all that stuff.
• 1:13:35
  SPEAKER_00: Yeah, I mean, as much as we can.
• 1:13:37
  SPEAKER_00: We talk as much as we can.
• 1:13:38
  SPEAKER_00: We trade ideas, and we're just trying to help
• 1:13:41
  SPEAKER_03: each other, keep each other motivated.
• 1:13:44
  SPEAKER_00: That's so beautiful.
• 1:13:49
  SPEAKER_00: Damn.
• 1:13:50
  SPEAKER_03: Hey, but Desmond, do you talk more about the indigenous stuff?
• 1:13:53
  SPEAKER_03: Because on Nath's channel, I only see one video.
• 1:13:56
  SPEAKER_00: So, and I'm wondering why.
• 1:13:57
  SPEAKER_00: I'd say, I'd say, yeah, because it's like, I think it's not that like, we're different.
• 1:14:04
  SPEAKER_00: We are experiencing our culture differently because a lot of my life is from,
• 1:14:08
  SPEAKER_00: you know, I grew up on the reservation.
• 1:14:10
  SPEAKER_00: Oh, yeah.
• 1:14:11
  SPEAKER_03: You got that res-riz, right?
• 1:14:12
  SPEAKER_03: You got that res-riz.
• 1:14:13
  SPEAKER_00: Yeah.
• 1:14:14
  SPEAKER_00: Exactly.
• 1:14:15
  SPEAKER_00: So, like,
• 1:14:15
  SPEAKER_00: my life is there,
• 1:14:16
  SPEAKER_00: you know,
• 1:14:17
  SPEAKER_00: my wife is also Indigenous,
• 1:14:20
  SPEAKER_00: so my kids are Indigenous,
• 1:14:21
  SPEAKER_00: so it's all very a part of my life at all times, you know.
• 1:14:26
  SPEAKER_00: But I'm trying to balance it, right?
• 1:14:27
  SPEAKER_00: So I think it's a lot of balance because I don't know how much I want to share
• 1:14:30
  SPEAKER_00: because I can't share everything,
• 1:14:32
  SPEAKER_00: you know, like ceremony is sacred, so I can't share that.
• 1:14:35
  SPEAKER_00: But, you know,
• 1:14:36
  SPEAKER_00: I also want to be able to share,
• 1:14:37
  SPEAKER_00: like, you know, just life and things that I've been through, you know.
• 1:14:40
  SPEAKER_00: You're a filmmaker, like.
• 1:14:42
  SPEAKER_00: A filmmaker, yeah.
• 1:14:43
  SPEAKER_00: Technician plus the camera off.
• 1:14:46
  SPEAKER_00: My job is I make videos.
• 1:14:49
  SPEAKER_00: That's my job.
• 1:14:52
  SPEAKER_00: I don't want to tell the news.
• 1:14:53
  SPEAKER_00: I want to be the news as well, if that makes sense.
• 1:14:56
  SPEAKER_00: What do you mean you
• 1:14:58
  SPEAKER_03: be the news?
• 1:14:59
  SPEAKER_03: What does that mean?
• 1:15:00
  SPEAKER_00: Well, I think as a filmmaker,
• 1:15:02
  SPEAKER_00: you tend to be like, oh, I want to go and film this and tell this story.
• 1:15:07
  SPEAKER_00: But obviously, you're not in the story.
• 1:15:10
  SPEAKER_00: But I want to be able to be the story as well, right?
• 1:15:14
  SPEAKER_00: Help the youth, help my community, help other indigenous people find their path, right?
• 1:15:19
  SPEAKER_00: Like Nate and I, you know, we're dreaming up a lot of scenarios right now.
• 1:15:22
  SPEAKER_00: And, you know,
• 1:15:23
  SPEAKER_00: hopefully we can motivate indigenous youth to,
• 1:15:27
  SPEAKER_00: you know, find other ways to better their lives.
• 1:15:31
  SPEAKER_03: What's happening with the indigenous youth right now?
• 1:15:36
  SPEAKER_00: Well, I think it's just like a lot of small town things.
• 1:15:40
  SPEAKER_00: Sometimes you can get locked into like a little system
• 1:15:42
  SPEAKER_00: that you can't really break out of this cycle.
• 1:15:44
  SPEAKER_00: Like where I grew up on the res, drugs, alcohol is definitely like a big prominent issue.
• 1:15:52
  SPEAKER_00: But I think I got lucky because I joined the army out of high school and I was able
• 1:15:57
  SPEAKER_00: to leave the reserve and find a life.
• 1:16:01
  SPEAKER_00: But some people don't get that chance to actually leave and they Don't ever leave
• 1:16:05
  SPEAKER_00: the reserve and never find a way to do something, you know?
• 1:16:12
  SPEAKER_02: They're the fastest growing population in Canada.
• 1:16:16
  SPEAKER_00: Yeah.
• 1:16:17
  SPEAKER_00: Wow.
• 1:16:18
  SPEAKER_01: Best opportunities.
• 1:16:20
  SPEAKER_01: What's the range of generations like?
• 1:16:23
  SPEAKER_01: Is it mostly older or is there a lot of young people coming up?
• 1:16:28
  SPEAKER_02: Different indigenous peoples have different
• 1:16:34
  SPEAKER_02: Like the Cree nation is ginormous compared to the Wollastikwe nation.
• 1:16:39
  SPEAKER_02: The Mi'kmaq is even, you know, smaller than the Cree, bigger than the Wollastikwe.
• 1:16:43
  SPEAKER_02: So there's different populations within each one, but yeah.
• 1:16:48
  SPEAKER_00: Yeah, it's definitely,
• 1:16:49
  SPEAKER_00: it's kind of weird to explain because if you're not in it,
• 1:16:53
  SPEAKER_00: you really don't get it, you know.
• 1:16:55
  SPEAKER_00: The best way to kind of explain it is like Europe,
• 1:16:59
  SPEAKER_00: people identify as indigenous,
• 1:17:01
  SPEAKER_00: but then All the countries are the tribes,
• 1:17:03
  SPEAKER_00: I guess,
• 1:17:04
  SPEAKER_00: you know, I think that's like the most simplified way to kind of explain it.
• 1:17:08
  SPEAKER_00: Right.
• 1:17:10
  SPEAKER_03: Hey, Desmond, so what is like a big lesson you learn from everything?
• 1:17:16
  SPEAKER_03: Like, do you have like a big life lesson that you kind of learn from everything
• 1:17:21
  SPEAKER_03: that you can share with the audience?
• 1:17:22
  SPEAKER_03: You know, it doesn't have to be the biggest one, but like...
• 1:17:24
  SPEAKER_00: That's a big question.
• 1:17:26
  SPEAKER_00: No.
• 1:17:27
  SPEAKER_00: Man, it's not that deep.
• 1:17:30
  SPEAKER_00: I'm just kidding.
• 1:17:33
  SPEAKER_00: I think for me, I don't know, man, like there's so many life lessons.
• 1:17:37
  SPEAKER_00: Like, you know, I lived on the res my whole life.
• 1:17:40
  SPEAKER_00: I was in the army for eight years and then now I'm pursuing a business.
• 1:17:43
  SPEAKER_00: So there's like a lot of things.
• 1:17:45
  SPEAKER_00: But the biggest thing I learned is,
• 1:17:47
  SPEAKER_00: you know, not and this has nothing to do with film, to be honest with you.
• 1:17:51
  SPEAKER_00: It's like controlling the things I can control and not worrying about other things that I can't.
• 1:17:56
  SPEAKER_00: I guess that's kind of like my life at this moment.
• 1:18:00
  SPEAKER_03: So you get reached out a certain piece with the uncertainty, right?
• 1:18:04
  SPEAKER_00: Yeah, I guess, yeah.
• 1:18:05
  SPEAKER_00: Because really, we have no control over something.
• 1:18:08
  SPEAKER_00: So why worry about it?
• 1:18:11
  SPEAKER_03: It's logical, bro.
• 1:18:12
  SPEAKER_03: Yeah.
• 1:18:12
  SPEAKER_00: I mean, that's not really a content creator tip or filmmaking tip.
• 1:18:17
  SPEAKER_00: Well, I don't know.
• 1:18:18
  SPEAKER_02: Because people get real caught up in the performance of their content.
• 1:18:23
  SPEAKER_02: You can't control what your content outcome is.
• 1:18:26
  SPEAKER_02: You can only show up and do it, you know?
• 1:18:29
  SPEAKER_00: I know.
• 1:18:29
  SPEAKER_00: Even me saying that, like I still, I'm human, right?
• 1:18:32
  SPEAKER_00: So I still worry about things sometimes and get caught up in the metrics and the numbers.
• 1:18:38
  SPEAKER_00: Yeah?
• 1:18:39
  SPEAKER_03: You get caught up in the numbers.
• 1:18:40
  SPEAKER_03: How do you feel when you get caught up?
• 1:18:41
  SPEAKER_03: What's going on in your brain?
• 1:18:43
  SPEAKER_03: Like you sad?
• 1:18:45
  SPEAKER_03: You depressed?
• 1:18:45
  SPEAKER_03: What's going on?
• 1:18:46
  SPEAKER_00: How bad does it get?
• 1:18:48
  SPEAKER_00: I'm mostly just like a self-doubt kind of person.
• 1:18:50
  SPEAKER_00: I'm just like, that video sucks.
• 1:18:53
  SPEAKER_00: So there's no, what am I even doing?
• 1:18:55
  SPEAKER_00: You know, mostly just self-doubt.
• 1:18:59
  SPEAKER_03: Who is this voice telling us this bullshit, guys?
• 1:19:02
  SPEAKER_03: I want to know.
• 1:19:03
  SPEAKER_03: Like, why am I hearing that shit?
• 1:19:05
  SPEAKER_03: Anytime my video only does shit, I'm like, fuck.
• 1:19:08
  SPEAKER_03: What are you doing?
• 1:19:09
  SPEAKER_02: No wonder you're talking to ChatGPT.
• 1:19:10
  SPEAKER_03: Yeah, exactly.
• 1:19:12
  SPEAKER_03: Fucking ChatGPT, it's all your fault.
• 1:19:15
  SPEAKER_02: Just hype you up.
• 1:19:16
  SPEAKER_02: Brilliant idea.
• 1:19:17
  SPEAKER_02: Wraps you around his finger.
• 1:19:18
  SPEAKER_02: The shittiest idea ever.
• 1:19:20
  SPEAKER_02: Thank God.
• 1:19:23
  SPEAKER_00: No, even like for me right now, like I haven't.
• 1:19:27
  SPEAKER_00: I really
• 1:19:33
  SPEAKER_00: tried for this challenge to not use AI,
• 1:19:37
  SPEAKER_00: just to practice using my brain,
• 1:19:39
  SPEAKER_00: you know, because I find we're so dependent on AI, Google, all this stuff.
• 1:19:44
  SPEAKER_00: And I find we left a lot of that knowledge and books and movies and music, you know what I mean?
• 1:19:50
  SPEAKER_00: And just boredom, being bored and letting your brain, you know, figure things out.
• 1:19:56
  SPEAKER_03: Boredom.
• 1:19:57
  SPEAKER_00: We've been talking
• 1:19:58
  SPEAKER_01: a lot about boredom, right?
• 1:19:59
  SPEAKER_01: Boredom comes up a lot.
• 1:20:01
  SPEAKER_01: I've been practicing it because I'm a Gen Z that doesn't allow myself to get bored.
• 1:20:06
  SPEAKER_03: So I'm like, all right, one hour and 30 minutes of walking, no phone, no nothing.
• 1:20:10
  SPEAKER_03: I'm like, just walk.
• 1:20:12
  SPEAKER_01: Really?
• 1:20:13
  SPEAKER_01: You don't take your phone for an hour and a half?
• 1:20:15
  SPEAKER_01: You're without your phone?
• 1:20:16
  SPEAKER_01: It's with me, but it's off.
• 1:20:18
  SPEAKER_00: Oh, yeah.
• 1:20:20
  SPEAKER_01: I'm always like, just in case some shit goes down, I gotta call the police.
• 1:20:24
  SPEAKER_00: Like a true iPad kid.
• 1:20:26
  SPEAKER_01: But I actually have a question for both of you.
• 1:20:29
  SPEAKER_01: Like, how did you guys connect and meet?
• 1:20:32
  SPEAKER_01: Like, build the partnership you guys got.
• 1:20:35
  SPEAKER_00: Yeah.
• 1:20:36
  SPEAKER_00: Yeah.
• 1:20:36
  SPEAKER_00: Well, it was me, actually, because Nate was doing a workshop, you know, on my res.
• 1:20:42
  SPEAKER_00: So he's doing a photo workshop,
• 1:20:44
  SPEAKER_00: and I saw some of the photos,
• 1:20:45
  SPEAKER_00: and I was like,
• 1:20:45
  SPEAKER_00: damn, these are nice, because I just started getting into photography.
• 1:20:48
  SPEAKER_00: And I was in the military at the time, so I, you know, I followed him, I think.
• 1:20:52
  SPEAKER_00: Did I follow you?
• 1:20:53
  SPEAKER_00: I don't remember, honestly.
• 1:20:54
  SPEAKER_00: Yeah, you followed me.
• 1:20:55
  SPEAKER_00: Yeah.
• 1:20:55
  SPEAKER_00: Yeah.
• 1:20:56
  SPEAKER_00: Followed you on Instagram and then...
• 1:20:58
  SPEAKER_03: You met on Instagram?
• 1:21:00
  SPEAKER_00: Yeah, we did, yeah.
• 1:21:01
  SPEAKER_00: Yeah.
• 1:21:02
  SPEAKER_00: It's like Tinder.
• 1:21:03
  SPEAKER_00: Damn!
• 1:21:05
  SPEAKER_00: What's wrong with you guys?
• 1:21:07
  SPEAKER_03: You got some Rez love, Rez Rez love going on?
• 1:21:10
  SPEAKER_02: Yeah, the forbidden Rez love.
• 1:21:17
  SPEAKER_02: That Rez Rez really got me.
• 1:21:19
  SPEAKER_02: Yeah, the Rez Rez.
• 1:21:22
  SPEAKER_02: Yeah.
• 1:21:23
  SPEAKER_00: Oh, yeah.
• 1:21:25
  SPEAKER_02: Yeah, he followed me and I was working for a company where I had
• 1:21:28
  SPEAKER_02: to recruit indigenous youth for like passion projects and stuff.
• 1:21:32
  SPEAKER_02: And I saw he was into photography.
• 1:21:34
  SPEAKER_02: So I hit him up and I was like, do you want to do this thing?
• 1:21:36
  SPEAKER_02: And he's like, yeah, sure.
• 1:21:37
  SPEAKER_02: So we had coffee.
• 1:21:39
  SPEAKER_02: And then Des started creating little short films of interesting people.
• 1:21:45
  SPEAKER_02: And he did one on my dad and I was with him when he shot it.
• 1:21:49
  SPEAKER_02: And then I just, I was in photography for years and years before that.
• 1:21:53
  SPEAKER_02: So We just kind of were like, why don't we start doing this together and just see what happens?
• 1:21:59
  SPEAKER_02: And then, yeah, here we are.
• 1:22:03
  SPEAKER_01: What was the first documentary that you guys did?
• 1:22:07
  SPEAKER_03: Yeah, good question.
• 1:22:10
  SPEAKER_01: Yeah, it's called... My name is Wollostook.
• 1:22:12
  SPEAKER_02: Yeah, it's about...
• 1:22:15
  SPEAKER_02: There's a river that runs through our city called Sancheon River,
• 1:22:18
  SPEAKER_02: but its indigenous name is the Wollostook.
• 1:22:21
  SPEAKER_02: And uh we told the story about its original name and that that film's on cbc
• 1:22:26
  SPEAKER_02: and yeah yeah that was the first one
• 1:22:31
  SPEAKER_02: and we just sent
• 1:22:32
  SPEAKER_01: it you guys are 300 now right oh 300
• 1:22:35
  SPEAKER_02: interviews yeah not not videos
• 1:22:40
  SPEAKER_02: but Around 300 people.
• 1:22:43
  SPEAKER_03: People interviewed you, you mean, you're saying?
• 1:22:46
  SPEAKER_02: I have interviewed roughly 300 people.
• 1:22:48
  SPEAKER_02: Oh, okay, 300 people.
• 1:22:50
  SPEAKER_02: And then how many documentaries out of that?
• 1:22:53
  SPEAKER_02: Oh, well, docs, short films.
• 1:22:56
  SPEAKER_02: Or am I asking the wrong question?
• 1:22:57
  SPEAKER_02: Commercials.
• 1:22:59
  SPEAKER_02: No, no.
• 1:22:59
  SPEAKER_02: What's the range of what you make?
• 1:23:02
  SPEAKER_02: Yeah, documentaries.
• 1:23:04
  SPEAKER_02: Yeah, mostly short docs.
• 1:23:06
  SPEAKER_00: A lot of short docs.
• 1:23:08
  SPEAKER_00: Yeah.
• 1:23:09
  SPEAKER_02: Yeah.
• 1:23:10
  SPEAKER_02: Anything, man, anything.
• 1:23:12
  SPEAKER_01: Yeah.
• 1:23:13
  SPEAKER_01: Do you guys have a favorite?
• 1:23:15
  SPEAKER_01: Maybe you guys have a unique favorite one?
• 1:23:20
  SPEAKER_01: One of our films?
• 1:23:21
  SPEAKER_03: Yeah, which one's your most favorite?
• 1:23:23
  SPEAKER_03: Your favorite doc and why?
• 1:23:25
  SPEAKER_03: Or interview or, you know.
• 1:23:28
  SPEAKER_00: Yeah.
• 1:23:29
  SPEAKER_00: I think it's, for me, it's always the moments that we have with subjects rather than the film.
• 1:23:35
  SPEAKER_00: Because a lot of times we're creating like corporate docs that like,
• 1:23:38
  SPEAKER_00: I'm not saying have feeling or meaning,
• 1:23:40
  SPEAKER_00: but it's like,
• 1:23:40
  SPEAKER_00: you know,
• 1:23:41
  SPEAKER_00: the company wants a documentary to basically sell stuff so we'll get more money.
• 1:23:45
  SPEAKER_00: But the people that we meet was probably the biggest thing that I really enjoy.
• 1:23:49
  SPEAKER_00: Like the one that sticks out to me is when we saw Leah Bill.
• 1:23:53
  SPEAKER_00: You remember that?
• 1:23:54
  SPEAKER_02: Yeah.
• 1:23:55
  SPEAKER_00: That was just like a magical moment.
• 1:23:56
  SPEAKER_00: We're like in the foothills in Alberta.
• 1:23:59
  SPEAKER_00: The mountain peaks are like there.
• 1:24:00
  SPEAKER_00: It's like it was snowy.
• 1:24:02
  SPEAKER_00: It was just beautiful.
• 1:24:03
  SPEAKER_00: Like the whole day was kind of special.
• 1:24:06
  SPEAKER_00: Horses running around.
• 1:24:07
  SPEAKER_00: Wild horses running around.
• 1:24:08
  SPEAKER_00: It was cool.
• 1:24:11
  SPEAKER_03: That's a nice image right there.
• 1:24:13
  SPEAKER_02: Wow.
• 1:24:15
  SPEAKER_03: Okay, you?
• 1:24:17
  SPEAKER_02: I've spent over three years documenting this dude's life.
• 1:24:22
  SPEAKER_02: The film's not out yet,
• 1:24:24
  SPEAKER_02: but it's called Jerry,
• 1:24:25
  SPEAKER_02: and it's about this guy named Jerry who's struggling with addiction
• 1:24:29
  SPEAKER_02: and homelessness, but he was run over by a car, and he...
• 1:24:35
  SPEAKER_02: Was kicked out of the hospital halfway through the treatment.
• 1:24:39
  SPEAKER_02: So his body never healed.
• 1:24:41
  SPEAKER_02: So his body is like, it's awful.
• 1:24:44
  SPEAKER_02: It's awful.
• 1:24:45
  SPEAKER_02: Like his knee, when he walks, his knee inverts the other way.
• 1:24:49
  SPEAKER_02: His shoulders take all the weight.
• 1:24:50
  SPEAKER_02: Like it's brutal that this person deals with this.
• 1:24:54
  SPEAKER_02: So I met him, got introduced to him by somebody.
• 1:24:59
  SPEAKER_02: And I've been filming his life for like three years.
• 1:25:01
  SPEAKER_03: So that's, What did you learn from that?
• 1:25:05
  SPEAKER_03: What did you learn from that?
• 1:25:07
  SPEAKER_03: His reaction to it?
• 1:25:08
  SPEAKER_03: What is a big thing from life that, I don't know, any conclusions or whatever?
• 1:25:15
  SPEAKER_02: A couple of things, man.
• 1:25:17
  SPEAKER_02: One is that just being healthy,
• 1:25:23
  SPEAKER_02: how much we take that for granted, I think is the obvious answer.
• 1:25:26
  SPEAKER_02: Another one is Jerry told me at the beginning of the film
• 1:25:33
  SPEAKER_02: That he couldn't make his appointments for his surgery for X, Y, and Z.
• 1:25:37
  SPEAKER_02: And he always, he had a reason.
• 1:25:40
  SPEAKER_02: And then six months into filming after that conversation,
• 1:25:44
  SPEAKER_02: because I'd spent so much time with him, he said, I lied to you.
• 1:25:49
  SPEAKER_02: And that's not why I didn't go.
• 1:25:52
  SPEAKER_02: I didn't go because I was scared.
• 1:25:54
  SPEAKER_02: So I have both of those statements and this time in between.
• 1:25:58
  SPEAKER_02: And the biggest lesson from that is to really Get magic on camera.
• 1:26:04
  SPEAKER_02: Desmond and I have known this forever,
• 1:26:06
  SPEAKER_02: but to really get magic on camera,
• 1:26:08
  SPEAKER_02: you need time and you need access to a person's life.
• 1:26:12
  SPEAKER_02: And you can't just make a compelling film.
• 1:26:15
  SPEAKER_02: Sometimes you can, but if you have time with the subject, they learn to trust you.
• 1:26:19
  SPEAKER_02: They normalize the camera and things just happen in front of you that you never could plan for.
• 1:26:26
  SPEAKER_02: And that's the most beautiful thing about documentary, 100%.
• 1:26:30
  SPEAKER_00: It's like Jared's film, Kung Fu Elliot.
• 1:26:33
  SPEAKER_00: That's the whole definition of that.
• 1:26:37
  SPEAKER_00: Kung Fu Elliot?
• 1:26:39
  SPEAKER_02: Go watch Kung Fu Elliot.
• 1:26:40
  SPEAKER_02: Everybody.
• 1:26:41
  SPEAKER_02: On YouTube?
• 1:26:41
  SPEAKER_02: Chat, you guys.
• 1:26:43
  SPEAKER_00: I think it's on Apple, eh?
• 1:26:45
  SPEAKER_00: I don't know where it is.
• 1:26:46
  SPEAKER_00: It used to be on Netflix, and I'm not sure.
• 1:26:48
  SPEAKER_03: I think you can buy it on iTunes.
• 1:26:52
  SPEAKER_03: Why do you want us to watch it, Kung Fu Elliot?
• 1:26:54
  SPEAKER_00: It's just a crazy film.
• 1:26:56
  SPEAKER_00: It's just funny.
• 1:26:57
  SPEAKER_03: It's like indigenous Kung Fu people?
• 1:26:59
  SPEAKER_00: No, no.
• 1:27:01
  SPEAKER_00: This is like Maritimer, Canadian Maritimers, like really nasty people, kind of just ridiculous.
• 1:27:08
  SPEAKER_00: He's this guy delusional.
• 1:27:10
  SPEAKER_02: He thinks he's Jackie Chan.
• 1:27:13
  SPEAKER_02: He's not.
• 1:27:14
  SPEAKER_02: And he thinks he is.
• 1:27:16
  SPEAKER_02: And Jarrett documented his life for a couple of years.
• 1:27:19
  SPEAKER_02: And it's just the progression of lies.
• 1:27:23
  SPEAKER_02: And you see he's got a relationship that crumbles on camera.
• 1:27:28
  SPEAKER_02: And it's all real.
• 1:27:29
  SPEAKER_03: It's insane.
• 1:27:30
  SPEAKER_02: It's the most insane.
• 1:27:31
  SPEAKER_02: And some of the scenes, man, I'm just like, fair warning.
• 1:27:35
  SPEAKER_02: There's some pretty narrowly moments in that movie.
• 1:27:37
  SPEAKER_03: So it's a comedy or what?
• 1:27:40
  SPEAKER_03: Yeah, but it's a doc.
• 1:27:41
  SPEAKER_00: It's a comedy.
• 1:27:43
  SPEAKER_00: It doesn't feel real.
• 1:27:44
  SPEAKER_00: It feels like it's all made up.
• 1:27:46
  SPEAKER_03: But it is real, you're saying.
• 1:27:48
  SPEAKER_00: It is.
• 1:27:48
  SPEAKER_00: It is real.
• 1:27:49
  SPEAKER_02: Damn, I gotta watch this.
• 1:27:51
  SPEAKER_02: It sounds...
• 1:27:53
  SPEAKER_02: It's insane.
• 1:27:54
  SPEAKER_02: Yeah.
• 1:27:55
  SPEAKER_03: Wow.
• 1:27:57
  SPEAKER_03: Cisco, you have any questions?
• 1:28:01
  SPEAKER_01: I don't know if we ever really got to Nate's like even journey, like from start to finish too.
• 1:28:08
  SPEAKER_01: But because were you saying you didn't grow up in the res?
• 1:28:16
  SPEAKER_01: Yeah.
• 1:28:16
  SPEAKER_01: And then you kind of like came back and I'm kind of like curious.
• 1:28:20
  SPEAKER_03: Yeah, because and go to your video because you talk about in your video,
• 1:28:25
  SPEAKER_03: I wrote this down somewhere.
• 1:28:26
  SPEAKER_03: You see the thing that was interesting, like I said, it was your indigenous.
• 1:28:30
  SPEAKER_03: You were going to say, I want to talk about my indigenous background.
• 1:28:34
  SPEAKER_03: And that really caught me.
• 1:28:36
  SPEAKER_03: I forget what you said, though.
• 1:28:37
  SPEAKER_03: But you said like something about the dopamine thing, right?
• 1:28:40
  SPEAKER_03: Like you said you hedged it.
• 1:28:42
  SPEAKER_03: Why are you hedging it?
• 1:28:43
  SPEAKER_03: Why do you have to say this is not going to give you dopamine?
• 1:28:47
  SPEAKER_03: And, you know, like almost like you're apologizing or something or hedging, right?
• 1:28:53
  SPEAKER_02: Why did you choose those words?
• 1:28:54
  SPEAKER_02: Yeah, yeah.
• 1:28:55
  SPEAKER_02: That was just a hook that I thought matched the vibe of the content.
• 1:28:59
  SPEAKER_03: Oh, it's always about the hook, baby.
• 1:29:02
  SPEAKER_02: But you've never heard that hook?
• 1:29:04
  SPEAKER_02: You've never heard?
• 1:29:05
  SPEAKER_02: No.
• 1:29:06
  SPEAKER_02: Oh, man, that's a big one.
• 1:29:07
  SPEAKER_03: I gotta try that tonight.
• 1:29:08
  SPEAKER_03: You gotta try it.
• 1:29:10
  SPEAKER_03: I gotta try it, bro.
• 1:29:12
  SPEAKER_03: Oh, that's so great.
• 1:29:13
  SPEAKER_02: You're not going to get any dopamine from that.
• 1:29:15
  SPEAKER_02: Yeah.
• 1:29:16
  SPEAKER_02: But it was also true because like all of my videos before
• 1:29:20
  SPEAKER_02: that were like offering value or something, you know what I mean?
• 1:29:22
  SPEAKER_02: And that video wasn't about that.
• 1:29:23
  SPEAKER_02: So I was just like, to my followers, like, fair warning.
• 1:29:27
  SPEAKER_02: It's not going to be the same content.
• 1:29:28
  SPEAKER_02: But I like that.
• 1:29:29
  SPEAKER_03: But go into that, like with the identity and, you know, I'm Korean American.
• 1:29:33
  SPEAKER_03: I grew up in the U.S.
• 1:29:35
  SPEAKER_03: There's some of that.
• 1:29:35
  SPEAKER_03: But like for you, it seemed like way deeper.
• 1:29:38
  SPEAKER_03: So yeah, go over that.
• 1:29:40
  SPEAKER_02: It's an interesting background specific,
• 1:29:43
  SPEAKER_02: like for all indigenous people,
• 1:29:45
  SPEAKER_02: like we like to say,
• 1:29:46
  SPEAKER_02: You know, we're all indigenous that experience that identity differently.
• 1:29:50
  SPEAKER_02: And for me and my family,
• 1:29:54
  SPEAKER_02: my grandmother moved away from the res when she was in her 20s, moved to the States.
• 1:29:59
  SPEAKER_02: That's where my dad was born, moved back.
• 1:30:02
  SPEAKER_02: I didn't grow up on the res.
• 1:30:03
  SPEAKER_02: I mean, I grew up going, but I didn't grow up on it.
• 1:30:06
  SPEAKER_02: And the identity part, like I never had to question it.
• 1:30:11
  SPEAKER_02: I knew it was a part of me.
• 1:30:12
  SPEAKER_02: My dad's like an indigenous artist.
• 1:30:14
  SPEAKER_02: My grandmother's fluent speaker of the language and stuff like that.
• 1:30:19
  SPEAKER_02: I never had to question it.
• 1:30:20
  SPEAKER_02: But until Canada's history,
• 1:30:22
  SPEAKER_02: like 2016-ish,
• 1:30:23
  SPEAKER_02: I don't know if you guys know that,
• 1:30:25
  SPEAKER_02: but all of the children's bodies were discovered at
• 1:30:27
  SPEAKER_02: the Kamloops Indian Residential School.
• 1:30:30
  SPEAKER_02: So there was like hundreds of bodies discovered.
• 1:30:34
  SPEAKER_02: That was news.
• 1:30:35
  SPEAKER_03: I remember that news.
• 1:30:36
  SPEAKER_03: Oh my gosh.
• 1:30:38
  SPEAKER_02: That just put a magnifying glass on us as natives.
• 1:30:42
  SPEAKER_02: Before that, it was like, it just is what it is.
• 1:30:44
  SPEAKER_02: But then it was like people asking you questions all the time,
• 1:30:47
  SPEAKER_02: nonstop, trying to understand, expecting us to have answers.
• 1:30:50
  SPEAKER_02: And I'm like, dude, I don't know.
• 1:30:52
  SPEAKER_02: But it forced me to pay attention to that part of myself in a way that I hadn't before.
• 1:30:56
  SPEAKER_02: And I realized how special that was.
• 1:30:59
  SPEAKER_02: And then I realized, like, damn, like,
• 1:31:01
  SPEAKER_02: you know,
• 1:31:02
  SPEAKER_02: there's a preservation element to this,
• 1:31:03
  SPEAKER_02: especially being wallistic way, because our history is not written.
• 1:31:08
  SPEAKER_02: It's oral.
• 1:31:10
  SPEAKER_02: We didn't write anything down.
• 1:31:12
  SPEAKER_02: So if people stop telling stories and they,
• 1:31:15
  SPEAKER_02: they stop participating in the culture, it's just gone.
• 1:31:17
  SPEAKER_02: Right.
• 1:31:18
  SPEAKER_02: And we're a small population.
• 1:31:19
  SPEAKER_02: So there's even more risk.
• 1:31:20
  SPEAKER_02: So there's, there's, there's lots there.
• 1:31:23
  SPEAKER_02: So for me,
• 1:31:24
  SPEAKER_02: it was about how am I going to participate in my culture and begin to preserve,
• 1:31:29
  SPEAKER_02: uh, parts of that.
• 1:31:30
  SPEAKER_02: You know what I mean?
• 1:31:32
  SPEAKER_02: Uh, so that's where the desire to be, you know, exploring that started.
• 1:31:38
  SPEAKER_02: And, um, From there, I started making films and stuff.
• 1:31:43
  SPEAKER_02: Yeah, it's been complex.
• 1:31:45
  SPEAKER_02: You want it to be easy, but sometimes it's not.
• 1:31:50
  SPEAKER_03: What's not easy about it?
• 1:31:51
  SPEAKER_03: What do you mean?
• 1:31:52
  SPEAKER_03: What parts?
• 1:31:54
  SPEAKER_03: Do you feel like you were welcomed when you were trying to get to know that part of you more?
• 1:32:00
  SPEAKER_02: Oh, yeah.
• 1:32:02
  SPEAKER_02: I knew the community.
• 1:32:02
  SPEAKER_02: I had no problems with that.
• 1:32:05
  SPEAKER_02: They knew who we were and stuff.
• 1:32:07
  SPEAKER_02: The complexity comes from...
• 1:32:09
  SPEAKER_02: So you're Korean American,
• 1:32:10
  SPEAKER_02: how much do you know about Korean history or your specific Korean lineage?
• 1:32:16
  SPEAKER_03: Not much.
• 1:32:18
  SPEAKER_03: I participate in the culture, the food, and speak the language, but yeah.
• 1:32:23
  SPEAKER_03: Okay, so those three things,
• 1:32:26
  SPEAKER_02: we don't have much of those three things
• 1:32:30
  SPEAKER_03: at all.
• 1:32:30
  SPEAKER_02: So what am I attaching my identity to?
• 1:32:35
  SPEAKER_02: Is the complex part.
• 1:32:37
  SPEAKER_02: And because there's no written history, there's a lot of, this is what's right.
• 1:32:41
  SPEAKER_02: No, this is what's right.
• 1:32:42
  SPEAKER_02: No, that's what's right.
• 1:32:44
  SPEAKER_02: And then I'm left,
• 1:32:46
  SPEAKER_02: this generation is left wondering,
• 1:32:48
  SPEAKER_02: well, what is actually true and what is actually not true?
• 1:32:51
  SPEAKER_02: And what is my identity?
• 1:32:52
  SPEAKER_02: Where is my identity safe in those spaces?
• 1:32:56
  SPEAKER_02: While also being like a white passing on, you know what I mean?
• 1:33:00
  SPEAKER_03: Like, so there's always, It's almost like a fading.
• 1:33:06
  SPEAKER_03: It's a fading of...
• 1:33:09
  SPEAKER_02: But then there's this very strong desire to stop that from happening.
• 1:33:13
  SPEAKER_02: And so we're in a position where it's like, now or never, you have to make some decisions.
• 1:33:17
  SPEAKER_02: You have to do some stuff.
• 1:33:20
  SPEAKER_02: Otherwise, it's all going to go.
• 1:33:23
  SPEAKER_02: So it's complex that way.
• 1:33:26
  SPEAKER_02: It feels like there's...
• 1:33:29
  SPEAKER_02: But there's such a desire, a strong desire to just exist...
• 1:33:33
  SPEAKER_02: And not have to be feeling complex about it.
• 1:33:36
  SPEAKER_02: But, and this is for real,
• 1:33:39
  SPEAKER_02: like Desmond back me up on this, the effects of colonialism, that's what it is.
• 1:33:44
  SPEAKER_02: That's what it is.
• 1:33:45
  SPEAKER_02: That's what we're experiencing.
• 1:33:47
  SPEAKER_02: Because I think people said it like oral tradition was taken away.
• 1:33:51
  SPEAKER_02: So that's exactly right.
• 1:33:54
  SPEAKER_02: The effects of colonialism ripple throughout time and
• 1:33:56
  SPEAKER_02: the way we're feeling it right now is by being confused
• 1:34:01
  SPEAKER_03: about who we are.
• 1:34:02
  SPEAKER_03: As a list of great people.
• 1:34:04
  SPEAKER_02: But not all cultures feel that.
• 1:34:07
  SPEAKER_02: It's kind of unique to us.
• 1:34:08
  SPEAKER_02: And we're very proud of who we are.
• 1:34:09
  SPEAKER_01: And we're trying to step into that, but it's not easy.
• 1:34:14
  SPEAKER_02: Like this is a unique history that I'm talking about here.
• 1:34:16
  SPEAKER_02: It's not all indigenous, like Canadian indigenous people.
• 1:34:18
  SPEAKER_02: This is like specifically where I'm from.
• 1:34:21
  SPEAKER_02: Right.
• 1:34:22
  SPEAKER_02: That makes it complex for me.
• 1:34:23
  SPEAKER_02: Yeah.
• 1:34:24
  SPEAKER_02: So, oh, damn.
• 1:34:25
  SPEAKER_01: Go ahead, Cisco.
• 1:34:26
  SPEAKER_01: Damn.
• 1:34:26
  SPEAKER_01: Go ahead.
• 1:34:26
  SPEAKER_01: No, just like the oral history part.
• 1:34:29
  SPEAKER_01: Yeah.
• 1:34:30
  SPEAKER_01: You got to get everybody in the room to let them know and then
• 1:34:33
  SPEAKER_01: that guy could maybe forget and say no.
• 1:34:38
  SPEAKER_01: Right.
• 1:34:39
  SPEAKER_01: So I was like, how do you trust that guy?
• 1:34:40
  SPEAKER_02: Yeah, the seven telephone.
• 1:34:42
  SPEAKER_02: Yeah.
• 1:34:44
  SPEAKER_02: It's crazy, man.
• 1:34:45
  SPEAKER_02: It's crazy.
• 1:34:46
  SPEAKER_02: But then you want to have this pride because there's this huge...
• 1:34:50
  SPEAKER_02: Indigenous renaissance happening in Canada, where it's like... Oh, so things
• 1:34:55
  SPEAKER_03: are happening?
• 1:34:56
  SPEAKER_02: It's amazing, man.
• 1:34:58
  SPEAKER_02: There's so much opportunity.
• 1:35:02
  SPEAKER_02: Well, that's why we started our career.
• 1:35:03
  SPEAKER_02: That's why we became Wabanaki.
• 1:35:05
  SPEAKER_02: It's funny saying that today, though.
• 1:35:08
  SPEAKER_00: Yeah, it is.
• 1:35:09
  SPEAKER_00: What do you mean?
• 1:35:11
  SPEAKER_00: Well, we're in the midst of trying to bring a TV show to life, and
• 1:35:16
  SPEAKER_00: we've got bad news today.
• 1:35:17
  SPEAKER_00: Yeah.
• 1:35:19
  SPEAKER_00: We'll keep going.
• 1:35:21
  SPEAKER_00: Keep going.
• 1:35:22
  SPEAKER_00: Don't give up.
• 1:35:23
  SPEAKER_00: It's part of it.
• 1:35:24
  SPEAKER_00: It's part of it.
• 1:35:25
  SPEAKER_02: Yeah, it's part of the process.
• 1:35:27
  SPEAKER_03: But tell us about the Canadian Renaissance.
• 1:35:29
  SPEAKER_03: What's causing that?
• 1:35:30
  SPEAKER_03: You know what's so interesting before you go into the Canadian Renaissance?
• 1:35:36
  SPEAKER_03: The whole K-pop thing is super interesting.
• 1:35:41
  SPEAKER_03: When I was younger, it was just geeky to be Korean.
• 1:35:44
  SPEAKER_03: All the TV shows were lame.
• 1:35:46
  SPEAKER_03: At some point, the government decided to pour energy into spreading the culture.
• 1:35:54
  SPEAKER_03: And then in a decade or two, it worked.
• 1:35:57
  SPEAKER_03: And now there's this K-pop and the whole view, how women view Asian men is different.
• 1:36:04
  SPEAKER_03: So there is that power.
• 1:36:06
  SPEAKER_03: And I always thought, hey,
• 1:36:07
  SPEAKER_03: if we just get Asian dudes in actual roles,
• 1:36:11
  SPEAKER_03: not like nerd guys or geeky math guys,
• 1:36:14
  SPEAKER_03: actual love interests and stuff, I think things will change.
• 1:36:18
  SPEAKER_03: And so that happens.
• 1:36:20
  SPEAKER_03: I feel like this culture can change in the preservation if you're good at it
• 1:36:24
  SPEAKER_03: and sharing that story.
• 1:36:25
  SPEAKER_03: That could really propel, right?
• 1:36:27
  SPEAKER_03: And so I'm very happy to hear there's some kind of renaissance.
• 1:36:30
  SPEAKER_03: So tell me more about that.
• 1:36:32
  SPEAKER_02: Yeah, totally, man.
• 1:36:33
  SPEAKER_02: Well, I told you that history, like 2016, that terrible history came to light, but it needed to.
• 1:36:41
  SPEAKER_02: And people talk about truth and reconciliation.
• 1:36:43
  SPEAKER_02: That's like a big saying in Canada.
• 1:36:45
  SPEAKER_02: And the truth has to happen first before you can reconcile as a country.
• 1:36:50
  SPEAKER_02: So once that happened,
• 1:36:51
  SPEAKER_02: it just shifted the country's attitude toward indigenous funding,
• 1:36:55
  SPEAKER_02: indigenous opportunities, indigenous presence.
• 1:36:57
  SPEAKER_02: All of that stuff started to build momentum and it's been 10 years of that
• 1:37:03
  SPEAKER_02: and it's been incredible.
• 1:37:06
  SPEAKER_02: It's the reason why,
• 1:37:08
  SPEAKER_02: I don't know if we'd actually be here talking right now or making content if any of
• 1:37:15
  SPEAKER_02: that hadn't have happened.
• 1:37:17
  SPEAKER_00: Would you be a content creator of this?
• 1:37:19
  SPEAKER_00: No, probably not.
• 1:37:20
  SPEAKER_00: I'd probably still be in the army.
• 1:37:22
  SPEAKER_00: Yeah.
• 1:37:23
  SPEAKER_03: Wow.
• 1:37:24
  SPEAKER_03: You left the army for this.
• 1:37:25
  SPEAKER_03: Wow.
• 1:37:26
  SPEAKER_00: Yeah, I did leave the army for this.
• 1:37:28
  SPEAKER_00: I didn't want to do it anymore.
• 1:37:30
  SPEAKER_00: Wow.
• 1:37:31
  SPEAKER_00: Yeah.
• 1:37:33
  SPEAKER_00: Anyway.
• 1:37:34
  SPEAKER_03: So from that tragic revelation, this awakening happened.
• 1:37:42
  SPEAKER_03: Yeah.
• 1:37:43
  SPEAKER_01: Like all these things had to...
• 1:37:45
  SPEAKER_01: Butterfly effect.
• 1:37:46
  SPEAKER_03: And someone else says, things always evolve even when we think it won't.
• 1:37:50
  SPEAKER_03: It's like, well, this is the new reality.
• 1:37:53
  SPEAKER_03: Let's do this.
• 1:37:54
  SPEAKER_03: I don't know if that makes sense.
• 1:37:57
  SPEAKER_03: Does
• 1:37:58
  SPEAKER_02: that make
• 1:37:58
  SPEAKER_03: sense?
• 1:37:58
  Okay.
• 1:37:58
  SPEAKER_02: Yeah.
• 1:37:59
  SPEAKER_03: Yeah, man.
• 1:38:01
  SPEAKER_03: Yeah.
• 1:38:02
  SPEAKER_02: Damn.
• 1:38:04
  SPEAKER_02: So do you feel like it's being preserved?
• 1:38:06
  SPEAKER_03: You think things are being preserved like this whole your mission of preserving the history?
• 1:38:10
  SPEAKER_03: Is it being recorded?
• 1:38:11
  SPEAKER_03: What's going on?
• 1:38:12
  SPEAKER_03: And also for Desmond, like you're saying, like the ceremonial part, the most spiritual part.
• 1:38:19
  SPEAKER_03: You don't want to talk about.
• 1:38:20
  SPEAKER_03: So how do you preserve that?
• 1:38:21
  SPEAKER_03: Is that how do you like?
• 1:38:23
  SPEAKER_00: Well, you know, it's not that I don't want to talk about it.
• 1:38:25
  SPEAKER_00: It's just not my place to talk about it.
• 1:38:27
  SPEAKER_00: Right.
• 1:38:27
  SPEAKER_00: Like it's.
• 1:38:29
  SPEAKER_00: It's the elders and the chiefs that run the ceremonies.
• 1:38:33
  SPEAKER_00: It's kind of up to them.
• 1:38:35
  SPEAKER_00: But to me,
• 1:38:36
  SPEAKER_00: I just don't feel like I'm in the right place or have the right knowledge
• 1:38:40
  SPEAKER_00: to actually talk about it because I go through the ceremony.
• 1:38:43
  SPEAKER_00: I'm not doing the ceremony.
• 1:38:44
  SPEAKER_00: I'm not teaching it.
• 1:38:45
  SPEAKER_00: I'm just doing it.
• 1:38:46
  SPEAKER_00: So it's a bit different when you do it like that.
• 1:38:48
  SPEAKER_00: But I'd say the ceremonies are strong because they're taught,
• 1:38:53
  SPEAKER_00: people go to them, and there's a lot of people who show up to them, right?
• 1:38:57
  SPEAKER_00: So it's It's hard because obviously you can't record them,
• 1:39:00
  SPEAKER_00: you can't film them, you can't write them down.
• 1:39:03
  SPEAKER_00: You just have to go and experience it.
• 1:39:08
  SPEAKER_00: But I think the language and the culture,
• 1:39:10
  SPEAKER_00: like the powwows and the more socially, visual,
• 1:39:17
  SPEAKER_00: cultural events,
• 1:39:18
  SPEAKER_00: I think a lot of them are being preserved pretty well,
• 1:39:21
  SPEAKER_00: especially nowadays because now the language,
• 1:39:23
  SPEAKER_00: there's a fight to bring the language back.
• 1:39:26
  SPEAKER_00: Like with all languages, I think.
• 1:39:27
  SPEAKER_00: And, you know,
• 1:39:29
  SPEAKER_00: what we do as indigenous filmmakers,
• 1:39:31
  SPEAKER_00: we definitely try to find a way to tell the stories that we were taught as kids
• 1:39:36
  SPEAKER_00: or we learn from other people to try to preserve all of that.
• 1:39:40
  SPEAKER_00: But it's a hard thing to do, right?
• 1:39:43
  SPEAKER_00: We're never going to do it.
• 1:39:45
  SPEAKER_02: Alone.
• 1:39:47
  SPEAKER_00: Alone.
• 1:39:48
  SPEAKER_02: Yeah, we play a part.
• 1:39:50
  SPEAKER_02: And it's, yeah,
• 1:39:51
  SPEAKER_02: it's how it's a big part of how we feel or For me anyway,
• 1:39:55
  SPEAKER_02: how I feel connected to it.
• 1:39:57
  SPEAKER_02: So if I don't have a lot of those things in that history,
• 1:40:02
  SPEAKER_02: like being there and being a part of it and filming it and preserving it is a way
• 1:40:08
  SPEAKER_02: to connect to it, I think.
• 1:40:10
  SPEAKER_02: Yeah.
• 1:40:11
  SPEAKER_03: Hey, so you're going to make more content or what in terms of this mission?
• 1:40:15
  SPEAKER_02: That's the plan.
• 1:40:16
  SPEAKER_02: That's the plan.
• 1:40:17
  SPEAKER_02: But I mean,
• 1:40:17
  SPEAKER_02: at the same time,
• 1:40:18
  SPEAKER_02: like the way I see it is I'm indigenous and I'm indigenous creator.
• 1:40:24
  SPEAKER_02: And whatever I create doesn't define that for me.
• 1:40:29
  SPEAKER_02: Because it comes from me.
• 1:40:31
  SPEAKER_02: It's coming from the business creator.
• 1:40:32
  SPEAKER_02: I love that.
• 1:40:37
  SPEAKER_00: Because I think a lot of people have a misconception of Indigenous creators that
• 1:40:41
  SPEAKER_00: when we make content, it's got to be about a powwow.
• 1:40:44
  SPEAKER_00: It's got to be about a ceremony.
• 1:40:45
  SPEAKER_00: But I want to know about the powwow.
• 1:40:48
  SPEAKER_03: What is a powwow?
• 1:40:49
  SPEAKER_03: A little video about that would be amazing.
• 1:40:53
  SPEAKER_03: Interesting things about a powwow.
• 1:40:54
  SPEAKER_03: I don't even know what that is.
• 1:40:56
  SPEAKER_03: A powwow
• 1:40:58
  SPEAKER_00: is a social event, basically.
• 1:41:02
  SPEAKER_00: It's meant to be happy.
• 1:41:04
  SPEAKER_00: There's singing, there's dancing, there's vendors, there's food.
• 1:41:08
  SPEAKER_00: Everyone's welcome.
• 1:41:09
  SPEAKER_00: So I don't know where you live,
• 1:41:10
  SPEAKER_00: but I think if you're around, you can definitely go to a powwow.
• 1:41:14
  SPEAKER_03: Oh, wow.
• 1:41:15
  SPEAKER_00: Cool.
• 1:41:16
  SPEAKER_03: Vibe session in a powwow.
• 1:41:18
  SPEAKER_03: Yeah, we'll do that one time.
• 1:41:20
  SPEAKER_03: Hey, let's do it.
• 1:41:21
  SPEAKER_03: Hey, he's a filmmaker.
• 1:41:23
  SPEAKER_03: Let's do a vibe sesh somewhere very cool with cool people.
• 1:41:27
  SPEAKER_03: Horses in the background.
• 1:41:28
  SPEAKER_03: Horses in the background.
• 1:41:30
  SPEAKER_03: I want to experience that shit, bro.
• 1:41:33
  SPEAKER_03: Imagine we're doing a vibe sesh and horses are running around us and stuff.
• 1:41:37
  SPEAKER_02: That'd be great, man.
• 1:41:40
  SPEAKER_01: Are you guys seeing a lot of other indigenous creators?
• 1:41:45
  SPEAKER_03: Good question.
• 1:41:47
  SPEAKER_01: Have you guys connected with them too?
• 1:41:49
  SPEAKER_01: Yeah.
• 1:41:50
  SPEAKER_01: Is there a lot?
• 1:41:53
  SPEAKER_00: I'm very new to this.
• 1:41:56
  SPEAKER_00: I've gotten followed by a few indigenous creators that I look up to,
• 1:41:59
  SPEAKER_00: but I haven't really gotten the chance to actually collaborate because I live in
• 1:42:03
  SPEAKER_00: a very rural area of Canada.
• 1:42:06
  SPEAKER_00: There's not much...
• 1:42:07
  SPEAKER_00: Up here, I have to travel to actually collab with people.
• 1:42:11
  SPEAKER_00: A lot of the indigenous creators live in Toronto or Vancouver or Montreal.
• 1:42:19
  SPEAKER_02: Yeah, but we do a lot of work.
• 1:42:21
  SPEAKER_02: A lot of our work exposes us to different indigenous creators.
• 1:42:26
  SPEAKER_02: We meet a lot of them,
• 1:42:28
  SPEAKER_03: for sure.
• 1:42:28
  SPEAKER_03: Hey, Nate, I just wanted to ask you, since you're a father recently, with your son Gabe, right?
• 1:42:36
  SPEAKER_03: Yeah, so you had some videos about that.
• 1:42:39
  SPEAKER_03: So tell us about your journey now, pre-kid and kid now.
• 1:42:44
  SPEAKER_03: Tell us about the accomplishment and presence thing.
• 1:42:48
  SPEAKER_03: Yeah,
• 1:42:50
  SPEAKER_02: for sure, man.
• 1:42:50
  SPEAKER_02: Yeah, my son, he's seven months old.
• 1:42:53
  SPEAKER_02: And it's interesting,
• 1:42:56
  SPEAKER_02: like Des said this early on and it was true,
• 1:42:58
  SPEAKER_02: but having a kid,
• 1:42:59
  SPEAKER_02: like a lot of people use it as an excuse, I think, to not do the thing.
• 1:43:03
  SPEAKER_02: That they want to do or like their time and convenience or whatever.
• 1:43:06
  SPEAKER_02: But if they become your reason or like you frame it that way, it's like they're not an excuse.
• 1:43:12
  SPEAKER_02: And actually,
• 1:43:13
  SPEAKER_02: since he's been here,
• 1:43:15
  SPEAKER_02: my life is actually a lot more structured,
• 1:43:17
  SPEAKER_03: which is interesting.
• 1:43:19
  SPEAKER_02: Might not be everyone's experience, but like he goes to bed at 730 every night.
• 1:43:24
  SPEAKER_02: And from 730 until 830, I make content and then I edit my content.
• 1:43:29
  SPEAKER_02: And then that's why I can't.
• 1:43:30
  SPEAKER_02: That's why I haven't missed a day is because that structure is in place.
• 1:43:33
  SPEAKER_02: So it's been interesting how like him being here has made me more motivated
• 1:43:38
  SPEAKER_02: and more structured and more just like hungry to make this all work, you know?
• 1:43:44
  SPEAKER_02: Oh, more hungry.
• 1:43:47
  SPEAKER_02: Yeah, I think it's more meaningful, right?
• 1:43:49
  SPEAKER_02: Like it's not just me.
• 1:43:51
  SPEAKER_02: It's a family now.
• 1:43:52
  SPEAKER_02: So yeah, I
• 1:43:53
  SPEAKER_03: don't know.
• 1:43:54
  SPEAKER_03: Hey, let me ask you something.
• 1:43:55
  SPEAKER_03: So you talk about masculinity too.
• 1:43:57
  SPEAKER_03: So to you, and you know, there's a lot of discussion.
• 1:44:01
  SPEAKER_03: Is it, you know, everybody has masculine, feminine side and this and that.
• 1:44:05
  SPEAKER_03: Like, so when you talk about masculinity, what do you think we're getting wrong now?
• 1:44:08
  SPEAKER_03: There's a lot of confusion, especially among the young, right?
• 1:44:11
  SPEAKER_03: You got the Andrew Tates and you got the Alex Hermozzi optimization guy, right?
• 1:44:17
  SPEAKER_03: Or you got the pure therapy guy.
• 1:44:19
  SPEAKER_03: So what do you...
• 1:44:22
  SPEAKER_03: How do you define masculinity?
• 1:44:23
  SPEAKER_03: What do you think that is?
• 1:44:24
  SPEAKER_03: What's important for us men to know?
• 1:44:27
  SPEAKER_02: Did you see the Manosphere doc on Netflix?
• 1:44:32
  SPEAKER_02: Go
• 1:44:32
  SPEAKER_03: watch that.
• 1:44:33
  SPEAKER_02: Is that good?
• 1:44:34
  SPEAKER_02: Yes, it's very good.
• 1:44:36
  SPEAKER_02: It's very good.
• 1:44:38
  SPEAKER_03: You watched this?
• 1:44:40
  SPEAKER_02: Yeah.
• 1:44:41
  SPEAKER_02: No, it's a good one.
• 1:44:42
  SPEAKER_02: It's a deep dive into that world, like the Andrew Tate world.
• 1:44:46
  SPEAKER_02: And it's put together very well.
• 1:44:50
  SPEAKER_03: Well, what's the summary that we should know about from that movie?
• 1:44:53
  SPEAKER_03: Like, what's the conclusion there?
• 1:44:54
  SPEAKER_03: Like, men are messed up?
• 1:44:57
  SPEAKER_02: Well, I think it's, well, yeah.
• 1:45:02
  SPEAKER_02: I think the young men, those are the susceptible men.
• 1:45:09
  SPEAKER_02: Because they're absorbing the curated,
• 1:45:14
  SPEAKER_02: you know, men online who are full of it, who contradict themselves.
• 1:45:18
  SPEAKER_02: They're walking contradictions and they're disgusting and all the things.
• 1:45:21
  SPEAKER_02: But on outwardly facing, they have all the things that society tells us we need.
• 1:45:26
  SPEAKER_02: You know, money, chicks, success, everything, right?
• 1:45:30
  SPEAKER_02: Cars.
• 1:45:31
  SPEAKER_02: So I can understand why a young man who just wants something for himself
• 1:45:36
  SPEAKER_02: and has nothing would look to and be like, damn, what do I got to do to be there?
• 1:45:41
  SPEAKER_02: But they're just trying to sell you something, bro.
• 1:45:44
  SPEAKER_02: That's all that is.
• 1:45:46
  SPEAKER_02: And you're falling for the marketing.
• 1:45:48
  SPEAKER_02: You buy into their world, you're now a customer.
• 1:45:50
  SPEAKER_02: So it's not about you at all.
• 1:45:54
  SPEAKER_02: Brutal.
• 1:45:55
  SPEAKER_02: That's key.
• 1:45:56
  SPEAKER_02: Yeah, it's brutal.
• 1:45:57
  SPEAKER_02: But it's a greasy business.
• 1:46:01
  SPEAKER_03: So what is masculinity to you?
• 1:46:03
  SPEAKER_03: What do you think is real?
• 1:46:05
  SPEAKER_03: However you define it, however you think about it, I'm curious how you think about masculinity.
• 1:46:10
  SPEAKER_02: Yeah, I think it's like...
• 1:46:14
  SPEAKER_02: I try to not overcomplicate it.
• 1:46:16
  SPEAKER_02: Masculinity is a feeling a lot of the times.
• 1:46:21
  SPEAKER_02: If I say one thing is masculine and one thing is not masculine,
• 1:46:24
  SPEAKER_02: maybe I discredit another man or I emasculate another person for doing that thing.
• 1:46:31
  SPEAKER_02: For me, it's a feeling.
• 1:46:34
  SPEAKER_02: You know what I mean?
• 1:46:35
  SPEAKER_02: When my son needs me, I feel it.
• 1:46:38
  SPEAKER_02: When I'm chucking weights around in the gym, I feel it.
• 1:46:42
  SPEAKER_02: When I'm progressing, And I'm sticking to my word.
• 1:46:46
  SPEAKER_02: I feel it.
• 1:46:47
  SPEAKER_02: It's like when you're true to the values, you know, it's a feeling, but yeah, I don't know.
• 1:46:54
  SPEAKER_02: I don't, I really don't think about it too much.
• 1:46:55
  SPEAKER_02: I don't, I don't think I'm, I think I spent a lot of time in my twenties thinking about it.
• 1:47:00
  SPEAKER_02: And I tried to become something that I thought people would like more through that,
• 1:47:05
  SPEAKER_02: like trying to mold myself to be a form of masculinity.
• 1:47:09
  SPEAKER_02: And you know what I mean?
• 1:47:10
  SPEAKER_02: Just adhere to a version of masculinity that I thought would be like more appealing
• 1:47:13
  SPEAKER_02: to chicks or whatever.
• 1:47:14
  SPEAKER_02: Make me seem more successful.
• 1:47:17
  SPEAKER_02: But I've really gotten rid of that.
• 1:47:21
  SPEAKER_02: Being at the age I'm at now, it just feels like I went through
• 1:47:25
  SPEAKER_03: that phase and I got rid of it.
• 1:47:27
  SPEAKER_03: That's so deep, bro.
• 1:47:28
  SPEAKER_03: How can a young guy come to this deep conclusion?
• 1:47:31
  SPEAKER_03: What would you say to a young man who says, how should I be?
• 1:47:35
  SPEAKER_03: You're just going to say, feel it?
• 1:47:37
  SPEAKER_03: I mean, I understand you, exactly what you're saying.
• 1:47:41
  SPEAKER_03: That's going to be hard for a younger dude to understand.
• 1:47:43
  SPEAKER_02: So what do you tell I think I'd have a lot of patience and understanding
• 1:47:50
  SPEAKER_02: and just be like, I've been there, dude.
• 1:47:52
  SPEAKER_02: I get it.
• 1:47:55
  SPEAKER_02: There are other ways and you can't tell them be yourself because they don't want to hear it.
• 1:48:05
  SPEAKER_02: I think I would want to be an example to that person.
• 1:48:07
  SPEAKER_02: If they came to me and asked, maybe they saw something in me that they clocked.
• 1:48:13
  SPEAKER_02: You know what I mean?
• 1:48:14
  SPEAKER_02: I want this answer, bro.
• 1:48:17
  SPEAKER_02: Because I don't know, man.
• 1:48:20
  SPEAKER_02: I'm not just going to go tell young men how to act.
• 1:48:23
  SPEAKER_02: But I think if a young man sees something that resonates in me and wants
• 1:48:29
  SPEAKER_02: to know more about it, I could be like, follow along.
• 1:48:34
  SPEAKER_02: Ask me questions.
• 1:48:35
  SPEAKER_02: I'm here.
• 1:48:37
  SPEAKER_02: When you feel the temptation to be something that you're not,
• 1:48:41
  SPEAKER_02: remind yourself that you're just being sold something.
• 1:48:45
  SPEAKER_02: That's what that is.
• 1:48:46
  SPEAKER_02: It's like late-stage capitalism.
• 1:48:48
  SPEAKER_02: Yeah, it's insane.
• 1:48:49
  SPEAKER_03: Late-stage capitalism?
• 1:48:51
  SPEAKER_03: That's what it feels like.
• 1:48:54
  SPEAKER_03: We don't need to go into that direction.
• 1:48:56
  SPEAKER_03: I'll go into next slide.
• 1:48:58
  SPEAKER_03: Next slide.
• 1:48:59
  SPEAKER_03: He's a true intellectual omnivore.
• 1:49:03
  SPEAKER_03: What is that book that all the Bitcoiners read to Cisco about the fourth turning?
• 1:49:08
  SPEAKER_03: Fourth turning, right?
• 1:49:10
  SPEAKER_03: Yeah.
• 1:49:11
  SPEAKER_03: Well, it does introduce something interesting that's like,
• 1:49:14
  SPEAKER_03: Everybody wants a personal brand now, right?
• 1:49:16
  SPEAKER_03: That's the biggest thing.
• 1:49:17
  SPEAKER_02: You need a personal brand in order to succeed and climb to the top and be popular.
• 1:49:22
  SPEAKER_02: But there is a part of it I don't think is explored enough,
• 1:49:26
  SPEAKER_02: which is the fact that we're siloed into Individual,
• 1:49:31
  SPEAKER_02: like being an individual so much and we spend time with our phones alone
• 1:49:35
  SPEAKER_02: and we're always alone.
• 1:49:36
  SPEAKER_02: And the more that we praise personal brand and individualism,
• 1:49:40
  SPEAKER_02: the further we get away from community.
• 1:49:42
  SPEAKER_02: And you talked about how being indigenous is important in a social media context.
• 1:49:46
  SPEAKER_02: Community is everything.
• 1:49:47
  SPEAKER_02: And we're human.
• 1:49:50
  SPEAKER_02: That's what humans literally need is community.
• 1:49:53
  SPEAKER_02: We wouldn't have made it here.
• 1:49:54
  SPEAKER_03: Right.
• 1:49:55
  SPEAKER_03: But then you're building a personal brand too.
• 1:49:57
  SPEAKER_03: So you're saying we should do both.
• 1:49:59
  SPEAKER_03: We should build a personal brand and somehow link it to community.
• 1:50:02
  SPEAKER_02: Yes.
• 1:50:03
  SPEAKER_02: You should build like a hundred percent.
• 1:50:05
  SPEAKER_02: Like you're,
• 1:50:06
  SPEAKER_02: you will build the personal brand by talking about the things that are true to you,
• 1:50:11
  SPEAKER_02: but you don't have to sacrifice community in order to do it.
• 1:50:14
  SPEAKER_02: And I think like the more you give back and the more that you, Bring people along.
• 1:50:18
  SPEAKER_02: There's more than enough to go around, bro.
• 1:50:20
  SPEAKER_02: There's billions of people on social media.
• 1:50:23
  SPEAKER_02: That's why I don't want to gatekeep shit.
• 1:50:25
  SPEAKER_02: The only reason I'm going to start monetizing stuff is because I don't have the time
• 1:50:31
  SPEAKER_02: to give every single person tailored advice on everything.
• 1:50:37
  SPEAKER_02: But I can create communities where there's free resources and conversation and stuff like that.
• 1:50:44
  SPEAKER_03: Hey, so how do you think this all ends up?
• 1:50:47
  SPEAKER_03: Like we got AI coming, right?
• 1:50:49
  SPEAKER_03: And we got someone, the last Vibe Sesh guest, he said something interesting.
• 1:50:54
  SPEAKER_03: He was saying that he thinks the error of attention is over and he thinks the error
• 1:51:01
  SPEAKER_03: of trust is happening right now, right?
• 1:51:05
  SPEAKER_03: It's like the content, you agree.
• 1:51:07
  SPEAKER_03: Okay, so tell me about that.
• 1:51:08
  SPEAKER_03: And where do you think this is all headed?
• 1:51:10
  SPEAKER_03: Because I feel like you're really, you're like, For me, you understand my process, right?
• 1:51:16
  SPEAKER_03: I haven't put a lot of thought into it.
• 1:51:18
  SPEAKER_03: But you, you've thought a lot about it.
• 1:51:20
  SPEAKER_03: So where is this headed?
• 1:51:22
  SPEAKER_03: Is everybody going to have a personal brand?
• 1:51:24
  SPEAKER_03: Or what's going to head?
• 1:51:25
  SPEAKER_03: I'm curious.
• 1:51:26
  SPEAKER_03: How are you thinking about potential future scenarios in the world?
• 1:51:31
  SPEAKER_02: It's such a good question.
• 1:51:32
  SPEAKER_02: But I do think that right now we are in a people economy online again.
• 1:51:39
  SPEAKER_02: So I do think that people are starting to follow people again
• 1:51:42
  SPEAKER_03: and
• 1:51:43
  SPEAKER_02: not have
• 1:51:44
  SPEAKER_02: to gain value from every single thing.
• 1:51:48
  SPEAKER_02: Because we went through that phase where it was like the advice,
• 1:51:51
  SPEAKER_02: and this advice still lingers and it's partially true,
• 1:51:54
  SPEAKER_02: but there's a way to package it, but provide value.
• 1:51:58
  SPEAKER_02: But now there's so much value out there, it's oversaturated.
• 1:52:02
  SPEAKER_02: Your advice isn't going to stand out anymore because there's a billion other people
• 1:52:05
  SPEAKER_02: that have said it already.
• 1:52:06
  SPEAKER_02: So a lot of people are coming to me saying, well, Nate, I gave the value what's happening now.
• 1:52:11
  SPEAKER_02: You extracted yourself from the equation.
• 1:52:14
  SPEAKER_02: You know what I mean?
• 1:52:15
  SPEAKER_02: The more you shine and your content shine to you, I think the better you're going to grow.
• 1:52:20
  SPEAKER_02: And that's why I think just trying to talk without a script is good.
• 1:52:24
  SPEAKER_02: Because we're not using one here.
• 1:52:26
  SPEAKER_02: And I have a better sense of who you are.
• 1:52:28
  SPEAKER_02: And you know what I mean?
• 1:52:29
  SPEAKER_02: That comes through.
• 1:52:30
  SPEAKER_02: You like this version better, Nate?
• 1:52:32
  SPEAKER_03: I just want to check.
• 1:52:34
  SPEAKER_02: Dude, it's a great version.
• 1:52:36
  SPEAKER_02: I love it.
• 1:52:36
  SPEAKER_02: It's totally different than some of your videos.
• 1:52:39
  SPEAKER_03: Which one do you like better, bro?
• 1:52:41
  SPEAKER_03: Which one?
• 1:52:42
  SPEAKER_03: Take a side.
• 1:52:42
  SPEAKER_02: Oh, dude, this one for sure.
• 1:52:45
  SPEAKER_03: This one for sure?
• 1:52:46
  SPEAKER_03: Damn, I'm gonna do it because he's the expert, Cisco.
• 1:52:49
  SPEAKER_03: I'm gonna try some videos.
• 1:52:50
  SPEAKER_03: You're inspiring me, bro.
• 1:52:51
  SPEAKER_03: You're inspiring me.
• 1:52:53
  SPEAKER_02: You're the one that grew half a mil in six months or whatever.
• 1:52:57
  SPEAKER_02: I don't know.
• 1:52:57
  SPEAKER_03: I want to be more systematic.
• 1:52:59
  SPEAKER_03: I want to track.
• 1:53:00
  SPEAKER_02: For me, I struggled with this stuff, so
• 1:53:01
  SPEAKER_03: I had to find a way that worked.
• 1:53:03
  SPEAKER_03: I had to
• 1:53:09
  SPEAKER_02: This is another thing.
• 1:53:10
  SPEAKER_02: You can disagree with me and you have opposite values to me and people will follow
• 1:53:16
  SPEAKER_02: that because they clearly see your values.
• 1:53:21
  SPEAKER_02: It's the values that people are following.
• 1:53:24
  SPEAKER_02: That's why talking about your favorite hockey team or talking
• 1:53:27
  SPEAKER_02: about your favorite city or talking about the food you like to eat,
• 1:53:32
  SPEAKER_02: that sort of stuff is so relatable to people and it It can do really well
• 1:53:37
  SPEAKER_02: because people understand you.
• 1:53:38
  SPEAKER_02: They understand your values.
• 1:53:40
  SPEAKER_02: I think that's what people are following.
• 1:53:41
  SPEAKER_02: They're following people.
• 1:53:42
  SPEAKER_02: They want humanity.
• 1:53:44
  SPEAKER_00: It reminds me of early YouTube when Casey Neistat and Peter McKinnon doing the vlogs.
• 1:53:50
  SPEAKER_00: People follow them because of their personalities.
• 1:53:54
  SPEAKER_00: Damn, that's right.
• 1:53:57
  SPEAKER_03: That was so refreshing too.
• 1:53:59
  SPEAKER_03: When I saw that guy, I was like, damn, this is different.
• 1:54:01
  SPEAKER_03: He's actually being real.
• 1:54:03
  SPEAKER_03: And I never thought about authenticity at that point, but I felt it.
• 1:54:06
  SPEAKER_03: Like, oh, there's some different authentic energy going on here.
• 1:54:11
  SPEAKER_03: That's interesting, bro.
• 1:54:13
  SPEAKER_03: That's interesting.
• 1:54:15
  SPEAKER_02: I think it's huge.
• 1:54:17
  SPEAKER_02: You can't just be value alone anymore.
• 1:54:22
  SPEAKER_02: It just doesn't work.
• 1:54:25
  SPEAKER_02: You have to find a way for you to be a part of that.
• 1:54:29
  SPEAKER_03: And are you optimistic and hopeful, like with AI coming and the algorithms?
• 1:54:34
  SPEAKER_03: For now, I feel like the algorithms can be good or bad, right?
• 1:54:40
  SPEAKER_03: It can create division with tribalism, politics, and all that stuff.
• 1:54:44
  SPEAKER_03: And it can create what's happening now with the four of us, right?
• 1:54:48
  SPEAKER_03: That's beautiful.
• 1:54:49
  SPEAKER_03: So in a lot of ways, I feel...
• 1:54:52
  SPEAKER_03: I feel hopeful.
• 1:54:54
  SPEAKER_03: Something's happening here.
• 1:54:56
  SPEAKER_03: We can all build communities.
• 1:54:57
  SPEAKER_03: I'm doing my thing, you're doing it.
• 1:54:59
  SPEAKER_03: At some point,
• 1:54:59
  SPEAKER_03: we all merge together and we're a big block of just cool people trying to do
• 1:55:04
  SPEAKER_03: the right things.
• 1:55:06
  SPEAKER_03: Maybe the details we disagree on, but there's a common value.
• 1:55:10
  SPEAKER_03: Just decency and freedom and being open and curious and all the things that we talk
• 1:55:16
  SPEAKER_03: about with intellectual omnivores.
• 1:55:19
  SPEAKER_03: Forming a bigger and bigger community and being a true cultural and political force
• 1:55:24
  SPEAKER_03: in the future.
• 1:55:25
  SPEAKER_03: To a point that we're a true, powerful political block.
• 1:55:30
  SPEAKER_03: I don't see why that can't happen with the algorithm.
• 1:55:33
  SPEAKER_03: Anyway, that's why I'm hopeful, but I don't know how you're thinking about that.
• 1:55:38
  SPEAKER_02: I think two things can be true at once.
• 1:55:41
  SPEAKER_02: I think people want me to take a stand on this, but I think two things can be true at once.
• 1:55:49
  SPEAKER_02: We could probably find a healthy balance of using AI without going too far.
• 1:55:54
  SPEAKER_02: I know it's extremely helpful and I don't throw shade at anybody that uses it because I get it.
• 1:56:02
  SPEAKER_02: I'm trying to not use it because that's part of my journey as a creator.
• 1:56:10
  SPEAKER_02: It's part of my brand.
• 1:56:11
  SPEAKER_02: It's part of my value.
• 1:56:14
  SPEAKER_02: But I don't throw shade for people that use it at all.
• 1:56:19
  SPEAKER_02: Well, I think if you have zero thought and involvement in it, you just expect it to come on.
• 1:56:27
  SPEAKER_02: Put some of you in there, put some effort in there.
• 1:56:30
  SPEAKER_02: Yeah, I don't know.
• 1:56:32
  SPEAKER_02: I don't think it has to be black or white.
• 1:56:34
  SPEAKER_02: I think it's more nuanced.
• 1:56:37
  SPEAKER_03: Cisco, you want to ask?
• 1:56:38
  SPEAKER_03: We got to wrap up.
• 1:56:39
  SPEAKER_03: You want to ask the final question?
• 1:56:40
  SPEAKER_03: I'm curious what their answer is going to be.
• 1:56:42
  SPEAKER_03: What do you think, Cisco?
• 1:56:44
  SPEAKER_01: Sure.
• 1:56:46
  SPEAKER_01: So we always like to conclude with an interesting question.
• 1:56:50
  SPEAKER_01: This can go for both of you.
• 1:56:51
  SPEAKER_01: We'll start with Nate.
• 1:56:55
  SPEAKER_01: It's called the eternal loop question.
• 1:56:58
  SPEAKER_01: And it's a thought experiment where we want you guys to think of a moment or experience.
• 1:57:04
  SPEAKER_01: It could be even like a whole day.
• 1:57:06
  SPEAKER_01: And you're going to be living this on repeat for the rest of your life.
• 1:57:11
  SPEAKER_01: And you're not going to know you're in this loop.
• 1:57:13
  SPEAKER_01: You're going to be extremely happy and satisfied like being
• 1:57:16
  SPEAKER_01: in this loop like you're not going to be aware but we like
• 1:57:20
  SPEAKER_01: to just ask our guests like if you were to just pick something to be inside of
• 1:57:25
  SPEAKER_01: an eternal loop, what would it be?
• 1:57:31
  SPEAKER_02: Forever.
• 1:57:32
  SPEAKER_02: Jamie Tworkowski I'm going first.
• 1:57:33
  SPEAKER_01: Jamie Tworkowski Or
• 1:57:36
  SPEAKER_03: Desmond first.
• 1:57:37
  SPEAKER_01: Jamie Tworkowski You could think though, you know, it is a big question.
• 1:57:42
  SPEAKER_02: Big question.
• 1:57:45
  SPEAKER_02: That's a big question.
• 1:57:46
  SPEAKER_02: Do I have to have been there or could I, can I just experience it as an observer?
• 1:57:54
  SPEAKER_03: Holy shit.
• 1:57:54
  SPEAKER_01: Nobody's asked that, bro.
• 1:57:56
  SPEAKER_01: Can we get both like
• 1:57:57
  SPEAKER_03: the observer?
• 1:57:58
  SPEAKER_01: There's no right or wrong answer.
• 1:58:00
  SPEAKER_03: Yeah, there's no right or wrong.
• 1:58:01
  SPEAKER_03: That's a good point.
• 1:58:02
  SPEAKER_03: Okay.
• 1:58:03
  SPEAKER_03: Whatever you want to answer.
• 1:58:05
  SPEAKER_03: Okay.
• 1:58:06
  SPEAKER_03: Well, like
• 1:58:10
  SPEAKER_02: family,
• 1:58:10
  SPEAKER_02: family hug,
• 1:58:12
  SPEAKER_02: you know,
• 1:58:12
  SPEAKER_02: That's the one,
• 1:58:14
  SPEAKER_02: personally,
• 1:58:15
  SPEAKER_02: you know, the three of us and my dog, just sun coming through the window, morning.
• 1:58:24
  SPEAKER_02: There's nothing, you know, the world's not awake yet, that moment.
• 1:58:28
  SPEAKER_02: But then,
• 1:58:30
  SPEAKER_02: I don't know,
• 1:58:32
  SPEAKER_02: as an observer,
• 1:58:33
  SPEAKER_02: because that shit, like, holy shit, there's so many things that you could, you know.
• 1:58:38
  SPEAKER_03: But that's what's so interesting about the question.
• 1:58:41
  SPEAKER_03: What's that one thing?
• 1:58:43
  SPEAKER_03: You have to choose one.
• 1:58:44
  SPEAKER_03: And the answers are so interesting, brother.
• 1:58:47
  SPEAKER_03: We've asked this question.
• 1:58:48
  SPEAKER_03: Everybody has a little different.
• 1:58:50
  SPEAKER_03: And sometimes I think, oh, they're going to talk about their kids, but they don't.
• 1:58:52
  SPEAKER_03: They talk about jogging and how every 30 minutes they're connected to their body
• 1:58:57
  SPEAKER_03: and they feel their breath coming out.
• 1:58:59
  SPEAKER_03: And they're connected to influencers.
• 1:59:04
  SPEAKER_03: I think
• 1:59:11
  SPEAKER_01: it points to presence though.
• 1:59:13
  SPEAKER_01: The future doesn't exist.
• 1:59:15
  SPEAKER_01: It's like you're right here right now and people appreciate it.
• 1:59:23
  SPEAKER_00: I'll stick with that.
• 1:59:24
  SPEAKER_00: What about you, Desmond?
• 1:59:28
  SPEAKER_00: My first thought obviously goes to my family because it's like You know,
• 1:59:32
  SPEAKER_00: what's the whole point of life, right?
• 1:59:34
  SPEAKER_00: You're kids.
• 1:59:35
  SPEAKER_00: But, you know, there's a moment after I do ceremony.
• 1:59:39
  SPEAKER_00: So I do a ceremony called Sundance and it's really hard.
• 1:59:43
  SPEAKER_00: Like it's probably one of the hardest things that I've ever done in my life.
• 1:59:46
  SPEAKER_00: Wow.
• 1:59:47
  SPEAKER_00: But the feeling when I'm done and I get to hug my kids and my wife,
• 1:59:52
  SPEAKER_00: that feeling right there,
• 1:59:53
  SPEAKER_00: that moment is like the best feeling that I can get because I'm also like finishing
• 1:59:59
  SPEAKER_00: a fast.
• 1:59:59
  SPEAKER_00: I'm finishing the ceremony.
• 2:00:01
  SPEAKER_00: Emotionally, I've been seeing them, but I can't talk to them.
• 2:00:05
  SPEAKER_00: And then I finally get to embrace my family again after four days.
• 2:00:10
  SPEAKER_00: It's the best feeling in the world.
• 2:00:12
  SPEAKER_00: And living in that high, because I'm also sober, so I've been sober for over six years now.
• 2:00:19
  SPEAKER_00: And that feeling right there gives me a high that you can't ever get from any drug or alcohol.
• 2:00:26
  SPEAKER_00: So I would live in that moment forever if I can.
• 2:00:32
  SPEAKER_03: That's the best answer ever.
• 2:00:35
  SPEAKER_03: Bro, somebody make a video out of this.
• 2:00:38
  SPEAKER_02: Wow.
• 2:00:40
  SPEAKER_02: Wow.
• 2:00:40
  SPEAKER_02: That was so specific.
• 2:00:42
  SPEAKER_03: Bro, Nate, specificity, specificity, bro.
• 2:00:46
  SPEAKER_03: Specificity right there.
• 2:00:48
  SPEAKER_03: Bro, literally he picked a moment when he's back from the ceremony.
• 2:00:53
  SPEAKER_03: He's fasting.
• 2:00:54
  SPEAKER_03: He's hungry as hell.
• 2:00:56
  SPEAKER_03: And, you know, like all kinds of shit is going on.
• 2:00:58
  SPEAKER_03: It's rough.
• 2:00:59
  SPEAKER_03: And then he sees his family.
• 2:01:02
  SPEAKER_03: That moment right there, he wants to put on repeat.
• 2:01:06
  SPEAKER_00: Yep, that's it.
• 2:01:09
  SPEAKER_03: Are you jealous of his answer, Nate?
• 2:01:12
  SPEAKER_00: Both answers.
• 2:01:15
  SPEAKER_02: I was just thinking, I want to see the results of that hook tomorrow.
• 2:01:20
  SPEAKER_02: That hook from earlier.
• 2:01:22
  SPEAKER_03: Yeah, I'm going to do it.
• 2:01:23
  SPEAKER_03: I promise you, I'm going to do it.
• 2:01:25
  SPEAKER_03: It's going to be hysterical.
• 2:01:26
  SPEAKER_03: Hey, guys, thank you so much.
• 2:01:28
  SPEAKER_03: It was amazing meeting you guys.
• 2:01:29
  SPEAKER_03: We're going to keep in touch, obviously, but thank you so much for showing up.
• 2:01:33
  SPEAKER_03: It was awesome, guys.
• 2:01:34
  SPEAKER_03: Thank you.
• 2:01:35
  SPEAKER_03: This was awesome.
• 2:01:36
  SPEAKER_00: Thanks for having me.
• 2:01:37
  SPEAKER_03: It was awesome.
• 2:01:37
  SPEAKER_03: All right, guys, good night.
• 2:01:38
  SPEAKER_03: We'll see you next Monday.
• 2:01:40
  SPEAKER_03: Peace.