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The Turning Point That Changed My Life · The World Knowledge

• 0:00
  Speaker 1: Well, good afternoon, listeners. Thank you for coming on to
• 0:03
  Speaker 1: Lament of Hope podcast. As you guys know, we always
• 0:06
  Speaker 1: have so many interesting guests. And by the time this
• 0:09
  Speaker 1: one comes out, we're nearing our 300th episode, which is
• 0:12
  Speaker 1: really exciting. But I'm talking today with Jennifer Goff, who
• 0:16
  Speaker 1: is the founder of Skip the Line. And I came
• 0:21
  Speaker 1: across this business and I was just so intrigued. I mean.
• 0:24
  Speaker 2: Yeah, I mean, I was down there for quite a while.
• 0:26
  Speaker 2: I was probably down there... Well, maybe like four hours.
• 0:30
  Speaker 2: And then, you know, I would go up to different
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  Speaker 2: groups in line and just tell them what I could do. Hey,
• 0:35
  Speaker 2: I'll wait here. I'll provide text message updates. I will,
• 0:40
  Speaker 2: you know, keep track of everything and let you know
• 0:43
  Speaker 2: when it's time to come back as we get closer
• 0:45
  Speaker 2: to the front.
• 0:46
  Speaker 1: Wow.
• 0:47
  Speaker 2: And a lot of people, some people wanted to try it,
• 0:49
  Speaker 2: but they were reluctant. And then finally, a group of
• 0:52
  Speaker 2: people were like, hey, yeah, that would be great. We
• 0:54
  Speaker 2: are starving. We're going to go get something to eat.
• 0:57
  Speaker 2: We'll see you in like an hour. And then they
• 1:00
  Speaker 2: came back and it was pretty seamless. They just took
• 1:03
  Speaker 2: over their spot again and they were ready to go inside.
• 1:07
  Speaker 1: And did you charge them at that? Did you just
• 1:10
  Speaker 1: think of a price that would be fair?
• 1:13
  Speaker 2: Yeah, I modeled it after what the New York company did.
• 1:17
  Speaker 2: And what we did is they paid me half up
• 1:20
  Speaker 2: front and then they paid me half when they came back.
• 1:24
  Speaker 2: You know, it was a much lower price when I
• 1:25
  Speaker 2: was getting started. And that I think also made people
• 1:28
  Speaker 2: feel comfortable. But like I said, I would send them
• 1:31
  Speaker 2: picture updates just so they could know I was there.
• 1:36
  Speaker 2: And yeah, it was pretty, you know, they really enjoyed it.
• 1:39
  Speaker 2: And they have used me again since then.
• 1:43
  Speaker 1: Do you, like, and, you know, I was going to
• 1:45
  Speaker 1: ask you because I wondered if you would wait in
• 1:48
  Speaker 1: line and then it would be, like, time to pay
• 1:50
  Speaker 1: and the people would be like, sorry, we don't want to.
• 1:52
  Speaker 1: So it's, you say you would take half, at least
• 1:56
  Speaker 1: at that time, and then they would pay you the
• 1:57
  Speaker 1: other half later. Were you, like, there is the temptation
• 2:04
  Speaker 1: to just leave with half the money. Like, does that...
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  Speaker 1: does that question, did that come up for you when
• 2:11
  Speaker 1: you were starting? Or people were like, well, what if
• 2:13
  Speaker 1: we give you half the money now and you're not
• 2:17
  Speaker 1: here when we come back? Because you at least got
• 2:19
  Speaker 1: half of it. Yeah.
• 2:21
  Speaker 2: I mean, especially starting out, people really had to trust
• 2:25
  Speaker 2: what I was going to do. And I think people
• 2:28
  Speaker 2: really did. And then as, as the days started going on,
• 2:32
  Speaker 2: I would have people that hired me leave, um, reviews
• 2:37
  Speaker 2: on the bars Yelp page. Um, so they could be like, Hey,
• 2:40
  Speaker 2: call Jennifer. She'll wait in line for you. Um, and
• 2:45
  Speaker 2: then from there, you know, I finally made like a
• 2:48
  Speaker 2: website and a Facebook business page and had legitimate reviews and,
• 2:53
  Speaker 2: of course people trust you more when you have all
• 2:55
  Speaker 2: that kind of stuff. But yeah, leading up to it,
• 2:57
  Speaker 2: it was just kind of, you know, people had to be,
• 3:00
  Speaker 2: you know, trusting. So I thought that was also interesting.
• 3:04
  Speaker 1: That is, I mean, did you ever face like any
• 3:10
  Speaker 1: kind of discouragement as you were building such a novel concept?
• 3:14
  Speaker 1: I mean, for here in DC and like, I'm guessing
• 3:18
  Speaker 1: you would have faced a lot of obstacles as well.
• 3:20
  Speaker 1: Cause anything you starting from, you know, the ground up
• 3:23
  Speaker 1: is like hard. It's like building your own business. Did you,
• 3:27
  Speaker 1: did it grow faster than you thought? Or were there
• 3:32
  Speaker 1: several obstacles you had to face along the way that
• 3:34
  Speaker 1: it was hard to overcome?