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Stop Buying Comfort: How to Silence the Voice That Says 'Treat Yourself' | Women Who Invest

In this episode of Women Who Invest, host Sara Jenkins explores the psychological trap of using consumerism to soothe stress, anxiety, and emotional discomfort. Many women fall into the cycle of 'treating themselves' with online purchases not because they need the items, but because they are seeking a temporary sense of control or relief from overwhelming life pressures. This episode deconstructs why we view our wallets as vending machines for emotions and explains how impulse buying acts as a bribe that reinforces feelings of powerlessness rather than solving the underlying issues. By…

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