246. Dane McCarthy, Founder of The Athletic Clubs
Today, I'm joined by Dane McCarthy, founder of The Athletic Clubs.
Training in squads, members of the private NYC gyms meet twice weekly for a full-body workout and social fix — holding each other accountable while having fun in the process.
In this episode, we dive deeper into the chain's uniquely communal approach.
We also cover:
• Creating community
• Optimizing for member retention
• Scaling the business with intention
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The skinny
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