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John Sampogna: Why Chasing Metrics Is Killing Your Brand | Ep 1280
In this episode of The Digital Executive Podcast, host Brian Thomas sits down with John Sampogna, CEO of Wondersauce, to explore what it really takes to build a brand that outlasts any ad budget. John reflects on scaling Wondersauce from a two-person shop to a hundred-person agency, crediting much of that early success to the "optimistic naivety" of not knowing enough to be afraid — a mindset he says is surprisingly hard to recapture once experience loads you down with risk filters. He breaks down what makes Wondersauce different from a traditional agency: a relentless focus on business…
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