What Most B2B Marketers Miss When They Chase Digital Scale: Amy Sitnick - Episode #63
Digital outreach couldn't get a meeting with these prospects. A tech-enabled water bottle and a handwritten note did.
In this episode of Connect To Market, host Casey Cheshire sits down with Amy Sitnick, VP of Marketing at Viedoc, to talk about what it actually means to bring humanity back into B2B marketing. Amy makes the case that knowing your buyers, your clients, your internal stakeholders, and even the influencers writing about your industry is the real starting point for any go-to-market strategy, and that the fastest way to learn what they need is to sit down with the people who talk…
The skinny
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