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Episode #301: Why Visibility Doesn’t Equal Trust in Higher Ed Marketing
We’re pleased to have Faton Sopa from Manaferra back on the show this week (listen to his previous episode!) to discuss the recent research his team produced that unpacks new details about student search behaviors. Faton shares why traditional SEO tactics are no longer cutting it—and what institutions must do instead to gain visibility, build trust, and drive enrollment. Spoiler: it's time to ditch the one-channel strategy and embrace an omnichannel mindset rooted in real student data.
Guest Name: Faton Sopa - Co-Founder and CEO at Manaferra
Guest Social: LinkedIn
Guest Bio: Faton Sopa is the…
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