Latest / Punk CX: Customer Experience Insights with Adrian Swinscoe
Business needs to be agile and customer centric if it is to avoid the coming customerpocalypse - Interview with Alan Trefler, CEO of Pegasystems
Today’s interview is with Alan Trefler, who is the Founder and Chief Executive Officer of Pegasystems, the publicly traded American software company which has several products that focus on customer service and predictive analytics. Alan joins me today to talk about his new book: Build For Change, which argues for a complete overhaul of how businesses think about and use technology to create customer-centric organizations.
This interview follows on from my recent interview: Successful innovation doesn’t have to involve a massive breakthrough in technology – Interview with Adrian Collins of…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.