Latest / Restaurant Business with Fexingo: Food Service, Hospitality, and Independent Operators
Why Restaurant Napkin Fold Choices Affect Per-Head Revenue
In this episode of Restaurant Business with Fexingo, Lucas and Luna explore how a seemingly trivial detail — the style of napkin fold on the table — can influence diner spending behavior and tip percentages. They dive into a 2025 study from Cornell's Center for Hospitality Research showing that a simple, elegant fold (like the pyramid fold) increased per-head beverage revenue by 8% compared to a flat, casual fold. The hosts discuss the psychological mechanism: perceived effort signals higher service quality, which nudges guests to order more and tip more generously. Lucas cites data from…
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