Stop Asking What AI Can Do, Start Asking What Work Needs to Be Done

That Real Estate Tech Guy · Sep 3, 2026 · 16m

This week I want to tackle a question I hear constantly from business owners, and I think it's actually the wrong question to be asking: "what can AI do in my business?" It feels reasonable given how fast AI capability is moving, but starting there makes AI the center of the conversation when it should be the work. Your business exists because of outcomes that need to be produced, not because of a tool that needs a job to do.

This is the first part of what I call the AI Labor Architecture framework in my new book, The AI Workforce, and it's the starting point for every other decision that…