Latest / Frap Rap with GDogggggggg / Ep 18: Rene Bell Adams (RMB44)

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Ep 18: Rene Bell Adams (RMB44) · Frap Rap with GDogggggggg

• The Mediaocean Podcast Network: And IVO, clap, clap. Does the work so you can go less busy work, more time for you. Nevo gets it done so you don't have to. And IVO, clap, clap. Does the work so you can go. Go to Nevo A-I dot AI. Wow, we have ads now. Can you believe it? We're an official podcast. That was exciting. so welcome to Frap Rap. I'm your host, Aaron Goldman, aka G, and the artist formerly known on AOL Instant Messenger as G Dog with 8Gs. Yes, one through seven were taken. Twenty-five years ago, I was an AE at an ad network called L90, and my biggest client was StarCom IP. Every Thursday, I'd invite everyone at 35 West Whacker to come down the street to Cozy to meet me for coffee. For each person that came, I'd do a freestyle rap about them. Hence the name FrapRap. Each episode, I track down another OGIP or to reminisce about the good old days and see what they're up to now. My guest today is Renee Bell Adams, RBA. Welcome to Frap Rap. Thank you, sir. It is a sincere pleasure. So great to have you. So great to see you. Let's tell everybody where are you physically at the moment? I see a bright, beautiful background. I am on the river in beautiful Ormond Beach, Florida. And that's the backyard. Amazing. so yes, look great. Actually, not only do we have ads now on Frap Rap, but we have official merch. We got swag. So I'm gonna put in my my Frap Rap bucket hat here, pretend that I'm right there with you on the river. I wish I had my blue blocker shades. Actually, of course I have my blue blocker shades at hand. Although if I do that, yeah, we might get a little bit of a glare from all my lights in the studio here. So We'll just stick with the bucket hat. but thanks for coming on. and we are gonna now, as always, teleport back to the IP days with our guest. So put yourself in the mind frame, we'll do the you know, way back machine. What year is it? when did you start and how did you get in the door? Well, I had my first interview. It was one of fifteen. I was living in Denver and I had an interview with Rashad and Chandra. and Tim and the associate directors at the time. And I got the offer, but I didn't feel like I was ready for it. You know, the it was a brave new world. And looking at digital and interwebs as like the only source of my livelihood was a little intimidating. So I actually took a job at 35 East Whacker, kept in touch with Rashad. And then decided I was ready. I worked there for about a year. Then I decided I was ready and I came on in to Kellogg's and Oldsmobile. Or Oldsmobile. Yeah. So thirty five East came up on the last show with Prana because he was holding up his Miller beer sausage and we could see the jewelers building with the kind of the green roof in the background. What were you doing inside that building? What was were you with one of the agencies there? Yeah, that was an old school agency called Robinson and Mates, and they were direct mail, direct mail, direct mail. Got it. my first job in advertising, well, technically my first job in advertising was with the Daily Allianni newspaper in college. But then I interned over the summer at Kelly Scott Madison, who was in thirty five East. and so I got a taste for agency life in that building as well. Nick and Tony's was the rest the Italian restaurant down at the basement, right? Yes, so I also got a taste for Nick and Tony's. Yeah, love love that place. all right. So we're in, we're working on Kellogg's, Oldsmobile Buick. what's like what what do you remember about that time? What kind of like campaigns were you working on? Were you we're re you know, we we've heard from a lot of folks about how this was just sort of like the figure it out as you go type of stage, but but how would you describe it? It was truly a brave new world and I well, you have to learn your brands. You have to learn everything that you're doing. You have to learn the new websites, remember, that were popping up every single day, every single vendor, the new products. I mean, we had some crazy things like remember on the exercise bikes, like we can advertise there. And Acuweather, you know, wanted us to do something like that. Or The elevator advertising, or here's this and this, and place-based advertising. And it was something new and different and wild every day. But we got all the best opportunities because of the Leo Burnett heritage and everything that went along with it. So it was really incredible. It was also incredibly competitive because the rest of the building was like, what are they doing in there? And what's IP up to? And why are they so special? And it was like This is truly special and I knew it at the time and it was great. Yeah. So that's interesting. I I think it's probably fifty fifty in terms of folks who kind of knew at the time this was something special and then folks who like didn't realize it till after, either by going to another shop or having the benefit of time, maybe a decade later, to realize how transformational that period was. But you felt like you knew at the time. I did because I had started out at a small agency in Denver and I handled ski resorts and shoes and Bourne. We launched Bourne Shoes and I worked on that campaign and cast it and all the things. And then I had worked with actually somebody that knew Chandra, from J. Walter Thompson. And then our company got absorbed and she called Chandra and said, everything up because I was like, I'm ready to move back to Chicago, which is where I'm originally from. So I knew when I interviewed and that's why I didn't accept the job right away. I was like, all right, this is a little intimidating. This is a direction I that wasn't talked to me in school. We had just started getting email. I mean that's how yeah. Yeah. But best one of the best decisions I ever made. Yeah. I i i we did it was definitely a learn on the job scenario. There was some training you would get too, but there was nothing in school that could have, you know, prepared us for this. And we talked with Pranov, he actually had saved his Pitt diploma. so there is some actual but even in like Pitt, you know, a lot of it was traditional media and other th you know, there's only so much they could tell you about what was, you know, going on in in in the digital world. I'm trying to remember when we first met, I have to of course consult my handy roller X here and At the bottom of business cards, I would write down the date that we met. So this was can you read that? I don't know if my chicken scratch. The twelve ten two Max holiday party. you were carrying your business cards at the holiday party. What's up with that, Renee? again, I'm either Hermione or Alex P. Keaton. And I never they never ceased ribbing me. I showed up my first day in like what would normally be an adorable outfit, like in Texas where I went to school or there. And everybody was asking me if I was interviewing already. I mean, what are we doing? So that's so funny. By the way, can we just I don't know who was in charge of the business cards, but like the fact that they were vertical, I'm sure was like a th like a clever like we're gonna go against the grain. But for those of us who can't Rolidexes, it was You created havoc for us with our filing. So thank you. I love that you still have the Rolodex. yes. I see I'm I'm I'm a pack rat. I've saved everything. Of course, I've got my org chart that we've been referring to with the coffee stains and everything. Now this was from 05. And so at this point, you are our an associate director on a number of accounts. So I've got you down here on Disney Direct, Energizer, Kraft Comita, Lantis. Lynn Waldock, N Museum of Science Industry, NASA Court AQ, of course, Network Solutions. I can't believe you worked on anything other than NetSoul, because I'm sure that took up all your time. Philip Morris Smokers Sign Up, which is a separate line from Philip Morris Youth Smoking Prevention. You might think those two are at odds, but that that was an interesting time that maybe we can talk about. so a number of accounts that you ended up working on. talk about your your path from like when you came in to to to this point here in time. what was that like? What do you what do you recall and any stories or interesting tidbits from working across any of those brands? Well, I think for me, this was something I always wanted to do. I mean, I was a consumer of consumers. I used to play a service merchandise catalog lady with my Snoopy phone. Like I always knew. I wanted to be in advertising. or whatever it was called, right? And I so coming in on Oldsmobile, I was so proud of the opportunities I had because it was such a legacy brand. And it's also something you can't really explain to your parents what you do when you're doing digital advertising or media. My dad still doesn't understand and he'll be like, there's an ad in the paper. Did you have something to do with it? Yeah. Yeah. Yeah, that was me. At least Oldsmobile, he could understand. And then, if you recall, we won the entire General Motors account and they started PlanWorks in Detroit. Pl PlanWorks IP. Well, the Chevy person from Campbell Ewald didn't want to join PlanWorks. So they asked me to consult for two weeks as the Chevy manager and it stuck. I didn't have to move to Detroit. I just commuted every week. And that was incredible experience to work with that size budget. I mean, arguably one of the largest budgets that we all had at the time. And it it was absolutely incredible. And plus working with the analytics team, we did unprecedented research study unprecedented research studies and all these amazing things that would inform. Everything I still do today, because I'm the only game in town that does full reporting for my clients so that they can understand the growth cause effects and how to move forward and how to keep generating return on advertising spend from things. Amazing. Yeah, wild. I I remember PlanWorks, I remember working under Carrie Fox, who was the account executive at the when when I started who and she handled all of GM. And we would get like these faxed IOs that would be like thirty pages because each line item, you there's four sixty eight by sixty for carsdirect.com, which was the site we were at. Then there was the, you know, sixty by ninety button that we would give you as added value, but each of those had to have their own line item. So I had to like put everything in row by row into the ad server to make sure that you knew what the you were g getting and we could then serve it and then ultimately to your point we could report back on it. And of course we'd have to reconcile down to the impression if make goods were needed, things like that. And you know, to go from that stage to then just a few short years later, you're running these accounts like Network Solutions that are popping ads across the web, doing, you know, these these high impact units. We're optimizing on the fly to KPIs. I mean, this is a few short years, that transformation is incredible. And I'm curious, you know, at this point here on the org chart, you've got at least 20 people under you across the various accounts. So how did you like bring along people, new talent that would come into the agency? Like how would you think about helping them kind of embrace this this this age of of of rapid transformation and and sort of bring them along and make sure that they were tied to the outcomes that you were trying to drive for your clients? Well I think that is the major takeaway from every bit of my experience within Leo Burnett and IP and And and I'm not saying this to make light of the physical and laborious tactics that we used for online media, but that was something you could learn. what they instilled in you was if your team is great, you're great. And the best bosses take their team and give them opportunities to grow, shine, and focus on areas that they want to Fully embrace, get more knowledge of things that they didn't understand, and then guide them on a path to what their future was. And that way your whole team is lifted up. And I really loved working with everybody there. And I felt like it was a very lateral, and it was also, I mean, I worked with Kevin Lang, who obviously is one of the smartest people in this industry. I still feel that and have the utmost respect for the work that he and Adam and Carpenter and everybody on my teams, you know, give them the opportunity to present to a client. Give them the opportunity. They know the stuff like the back of their hand and they look at it from so many different perspectives. And it was really I mean, from Paul DeJarnette. To Marie. I mean, everybody was just in a different way and they wanted to grow in their different ways. And it was so, so exciting to see that. Yeah. Paul's actually gonna be next guest, so he'll be next week. so it'll be fun to have him on. and to your point, I think maybe it was Vogel who said when when we had her that kind of the the ethos or or at least what was communicated to her when when she was inquiring about promotions was, you know. You'll get promoted when the people under you are promotable. so there was this idea like, okay, you've gotta cultivate that talent, nurture the bench, and then when they're ready to take your job, you can take the next job up, which is a great way to to to make sure that you continue to grow that pipeline of talent and and and keep people performing to their peak exp possibilities. Well, and I think the the proof is in the the pudding right now because you've got this group of people that then went out and you know, not to get old preacher man, evangelized what we learned both from a people standpoint as well as from a technical standpoint. And I think that that was a perfect com combination in our industry. Yeah. And of course now you look where everybody is now and you know, people are are doing such incredible things. and speaking of which, we'll get to l let's build the rest of your career. So when did you leave StarCom and and what was your next move after that? Well, I thought I was leaving I think in January 2004, 2005. And I talked to Rashad and Jeff because I had gotten married earli the year before. And I knew it was just a matter of time before I was moving back to Florida where my family and his family are. And they said, Well, just commute. And I said, What? And I said, You would it was one thing for me to go from Chicago to Detroit, but For me to be able to live here and work in Chicago for one of the best companies in the world, yes. And so I did that for months and then I would fly out to LA or New Jersey and do crazy things for the clients. And then I didn't stop until I got pregnant with our son, Bobby, who is now twenty. And my first job back here whilst I was pregnant was at NASCAR. and ISC, the company that owns all the speedways. So that Chevy and Oldsmobile experience translated into that because this is the home and the foundation of NASCAR. So I did that until I had Bob and then I found a museum job, which is was always my dream of doing advertising and marketing at a museum. And our local museum is a Smithsonian museum. And a position came available and then I was so worried about Bobby Because he was just about to go into kindergarten and I found out he could be at summer camp at the museum all summer, every day with me from eight to five. It it was perfect. And then I went agency side again and then I decided to just open my own little concern. And of course that's what you're doing now. Tal talk a little bit about the types of clients you work with, the types of programs you build for So it's it's pretty amazing and I I obviously credit IP with a large portion of why I'm able to do what I do. but also the ability to work from home and all those things and this place in my life where I have the knowledge of having worked at a small agency. So you know everything from trafficking to reporting, to all third party ad serving, to all those things. And you know, having worked pre-internet and doing traditional media, and then this whole combination, it just really gave me a well-rounded resume, I guess you would say. And I do I have several law firms that are clients. it's very competitive here in Florida, personal injury law. And I have wealth management, I've got mental health services and therapists. And I also do all of the media for our hundred year old theater foundation which is called the Peabody. Elvis actually played there. Bob Newhart, who was actually friends with somebody at Leo Burnett, and that's how he got his start. and so I'm president of that, do all the socials for that, but I also do radio and video streaming, all those things. I have one of the largest billboard campaigns in our area and it's like the the full circle. And so it it's been really also great to use this knowledge and help improve the social media aspects, digital media and communications overall of a lot of the nonprofits I've worked with. Yeah, cool. That's g it's gotta be super rewarding. And and to be clear, you said one of the largest billboard campaigns that's for your clients or for your business? For my clients. I don't do any advertising except I do write a little blog. I started the business on January first, twenty twenty. So it was either a really amazing time to do it or a really crazy time to do it. But we needed digital media to keep our companies going, to keep businesses going, because that's eventually how they would evolve. But yeah, I just I started re writing my blog again and it's that's a lot of fun. But I really don't advertise very much. but my clients are always, just like we learned, the number one priority. And I've worked with some of them over ten years, in other capacities and then they came along with me and I'm still close with my old agency. In fact, we collaborate on many of the campaigns because their creative director is one of the best I've ever met in my life. That's awesome. Well, maybe should take a page from Jen Schreiber's book and and buy some benches at the bus stops to promote to promote yourself. bless it. And and in addition, I help this is a I have a solo cup with my husband's company on it and I help him out, and that's the largest real estate company, speaking to Schreiber. So and she's killing it. I'm so amazed by her. Yeah. Awesome. Well, I'm glad you held that up. That's probably a good segue for us to start to get into our apartment crawl round here. so cheers to to you and your success and cheers to your husband's business. You want to hold that up even closer so we can get the full plug? I can. It's backwards. Riverside will correct for that. so before so so apartment crawl round, of course, is is you know reminiscent of when we would go around from apartment to apartment back in the day and have some drinks and trash a place and then move on to the next. So this is kind of like our our speed fire round. before we get into it though, any other stories that you want to share? Any favorite memories, Burnett breakfast stories? my God. I have two or three Burnett breakfasts that are very quick. One, we got that game cause Nintendo Dance Dance Revolution at And at like 8 a.m. I was doing Beat It by Michael Jackson and I actually beat everybody. Wow. It was no, it was Billie Jean. Sorry. But that's one of my proudest moments. But then also at my last Burnett breakfast, it was at that medieval place that was down the street, like the after party was. Do you remember that on Chicago? Anyway. Was it a c a club? Yeah. It was so ridiculous. Anyway. They had little goldfish, like real fish, in vases. And I was like, this is terrible. And so I grabbed like five of and got in the cab to go back to the Christmas party my family was having, because John had just graduated Kellogg. And one of the fishes, Mr. Fiskers, lived to be five years old in Florida. I moved him to Florida in my cup holder. Wow. And then there was the time I asked Renetta why she didn't mention IP in the speech that she made. And how did that go? Great. Well, that's probably the least embarrassing thing an employee did at that breakfast. So you're all good. and the goldfish story is incredible. That's probably the most enduring thing that's ever come out of a brunette breakfast. So y we got the Because one would hope. Yeah. that's awesome. All right. So we're gonna do these rapid fire. And the first question is of course what we're gonna name the episode. So what was your AOL Instant Messenger handle? RMB Renee Marie Belt 44, because four is my favorite number. And I still have email addresses and stuff with it. And that's I think it's my Instagram for my personal one. Whatever. And was it four four because four was taken, so you had to add another one? Do you remember? I think so, yeah. But you know how it is. Yeah, well you still got in early if there was only one other RMB four before you. So that's that's popular spirit there. who was your first boss at IP? Chandra. Favorite client? Melanie Mitchell from Network Solutions, for sure. She was amazing and I we still keep in touch. Shout out. Yeah, she's awesome. if you could have worked on any account at IP other than the ones that you touched, what would it have been? You know, I was told that I was gonna be on the Army account. And for like four days, I was like, and it it was right after September eleventh, that was all the things. And I was so ready, so ready. And then they said, No, you get the hardest account, you get net sall. And of course, like all things, it turned out to be the biggest blessing and achievement because that team fostered so many great folks that are so talented and have had just had amazing Careers after that. So it it always works out when you try. And that's what we did. But Army would have been cool. Although you you might have had to go through that boot camp, which probably wouldn't have been as fun. NetSol NetSol was probably more of a boot camp. I'm just saying. If you could have combined those two things, come on. Yeah, fair. okay, so present company excluded. Who was your favorite vendor? Well. present company, of course, but Maddie. And I up in Detroit, I had a really great vendor that was with MSN. And he he was just amazing. And I remember when he got to go off of he had just had a baby. He MSN gave him paternity leave. And that was really the first time I had ever heard of it. But he was this amazing, really salt of the earth guy and was so efficient and really made he did his job by making us look amazing and innovative and all the things. Love it. all right, so on the family front we heard about husband John, son Bob, any other kids, pets, we heard about the goldfish, any other shout outs in the family department? Zeus the dog is one of my props. he's wearing his Cubs bow tie and Yeah, I can try to get him in a second. So we did have a dog named Joe, Joseph P. Pupper. Lang met him and gosh. Yeah, but Zeus the Dog is a shit zoo poodle and he does have his own Instagram because I practice on his page so that I don't have to be practicing on my page or my clients. So it works out pretty good. Very s symbiotic. Smart. Yeah. So I was this week, earlier this week, we well, this'll air next week. So this will be two weeks ago at that point, but I was at Levi Stadium with the where the Forty Niners play for an event that was put on by Virtuosi League. And it was it was super cool. The Forty Niners CMO was there and kind of talking about how they run their social media and kind of similarly, but same but not same. They all they so they have an account called the F Forty Niners Frenchies, I think, because there's a couple of dogs that they have that that just sort of have run of the stadium. and they don't like live there like one of the employees owns them, but like they bring them to work and everybody knows them and and of course they have their own Instagram. that we can like see them interacting with the players and stuff. And yes, there is a little bit of like they can do some things on that account, maybe take a few more risks that they can't necessarily do on on the corporate reporting. Try it out. Yeah, I see. Yeah. Try it out. Yeah. Super cool. all right, last question. What are you most looking forward to in the coming year? Well, with a kid in college, even though I say be in college, don't come home on the weekends, whatever, it's always when either we go up to Tallahassee or he comes home. It's always the thing to look forward to. Always. Amen. Yes. I've got dad's weekend at the sorority coming up at Mizzou for my daughter Ellie. This will be my first time doing one of those, so super excited about that. And I'll have to remember that I'm Not still in in college myself anymore. And my god. Well that's gonna be the biggest challenge, I would think. Yeah. all right. So that's great. It sounds like you do have at least one prop ready for if if Zeus cooperates. Okay, you got three, so you're ready. You came prepared. This is awesome. So we'll segue into the official Frap Rap, which is the freestyle at the end. just like back in the day in Cozy, I would take Suggestions or cues based on what people were wearing or what we're working on or what crazy calamity was befalling Netzall that particular week with the pop up ads and the power ads. but for this one, yeah, just why don't why don't you show me what you got? This actually worked out pretty well with Prana, where we had him show them at the beginning so we could talk about them so people only listening on audio will know what's coming. and then we'll we'll go from there. So I heard Zeus the dog. Well, Zeus the dog who is right there. How's how's Zeus behaving today? Zeus, do you want to come here? I have to I have to travel for minute so don't get sick. Okay. He's just laying on his bed. Okay. Yeah, take us with you. Hope folks can watch on the video and get the full chip. He didn't He's not beautiful. A beautiful dog. And we got some cubs he's got his cubs because you gave Kevin and I tickets to the Bartman game. So that came up with Pranov and I had forgotten about that because pran so Pranov had half of the game. He went on with a separate rep. but yeah, the Marlins game, that so so I had forgotten. And why did I why did I give why didn't I go with you? I remember watching it in a bar and being And you called it a beautiful day. And you called, I think like nine thirty, ten, and you said, What are you doing today? And I said, Well, blah, blah, blah, blah, blah, blah. You said, You're going to the Cubs game. And I said, What the what? And I was like, Are you coming? What's going on? But and you said you had something to do or whatever. And I ran right over to Lang and I said, Come on, we're going. And then we sat about 50 feet behind Bartman. Wow. No kidding. And I'm gonna tell you, and I'm not being big headed, I'm being the jinx that I am. You can see the history of my sports teams. I had said, I looked at Lang and I said, I think they're actually gonna win this. And then all of a sudden he that's the first time I'd said that in all my twenty nine, thirty years of being a Cubs fan. And to this day, I couldn't watch the World Series. I I knew I was jinxing it because even during the playoffs, if I would walk in the room, they would get an error or miss something. And I didn't go watch it. I fell asleep on the couch. My husband came home. He said we won and we both opened a bottle of champagne. And I have the front of the tribune in my Cubs room. I have a Chicago room. So well, thank you for your sacrifice by not watching. because we needed that in twenty sixteen. We did. that is so fun. And I'm gonna I'm gonna connect something from Bartman to what Pranam and I talked about in the last episode. and you know, so so for those that don't know, the TLDR is there was a fan in the front row, Steve Bartman, who there was I think it was like eighth inning, Cubs were winning. they Florida hits a ball, Moises Sale is the Cubs outfielder. He kind of goes over close to where the stands are. He was reaching up about to catch it. And this guy, Steve Bartman, had his headphones on, he was listening to the game, his eyes were only on the ball, he sees it and reaches out. And of course he doesn't catch it, but it hits his hands. And he he blocked Moises aloof from catching it. And sure enough, after that, a couple errors, another a couple hits, Florida goes on to take the lead and and win the game, and then we lose the next game, and then we're out of the of the playoffs. And The thing, of course, about Bartman is any fan would have done the same thing. You know, you're you're there, you see a foul ball coming, your instinct is to reach for it. You're not like looking, do I have enough room? Is the player gonna catch it? We all would have done it, but he became like the the scapegoat child. Yeah. Yeah, everyone just like, you know, put put it all on him. so Pranav and I talked about and and he was he he shared kind of what what had happened in his round one at OMD. When he was host he was hosting a birthday party and he had some reps you know, sponsor it, basically come to, you know, pick up the drinks for some agency buyers. The type of thing that like everyone would have done. Like, you know, that kind of s you know, it was hey, i you know, it was okay to like send you to the Cubs game, but God forbid I should sponsor your birthday party. Like, and okay, now and and of course I joke, but there were, you know, there were lines and and of course Prana found himself on the wrong side of the line and he ended up having to take the fall and get fired. And sort of as he put it, sit in the penalty box for a year before he could come back to OMB and actually worked out 'cause he went from like associate manager to associate like to he bumped up like three ranks with his next job and then back anyway. But it's one of those things where like, back to Bartman for a sec, you know, he finally I do think in twenty six like he he couldn't go he had to move. I think he moved to Florida, like he couldn't even show his face in the city. button. He's got a World Series ring. He has a World Series ring. Come on. Yeah they That is why I love the Cubs. Right on. I guess yeah, he he had to wait in the penalty box a little while longer, th Brownham did, but he did eventually get his redemption, so Florida, the penalty box of life. goodness now. I I think between Bartman and me, no, it's it's been great here and being able to translate what I did there and here. Amazing. But I also I have one more prop. Okay. Mike Ditka. The coach. This says to Brene, I so we used to go to his steakhouse all the time and I never met him. And I was on the phone with him when he signed this because remember way back when we launched the Chevy Avalanche, General Motors started sponsoring Survivor with a vehicle every year. I was at the Survivor Launch Party in Detroit and John and Mike Ditka called me on the phone while I was at the launch party. And I'm sitting there talking to Mike Ditka on the phone because once again I have missed an opportunity to meet my favorite person. And so he wrote that while he was on the phone with me. And then of course I eventually met him and we got to know him. But that was a one of my great just ridiculous moments. Incredible. Well yes, R.I.P. coach Ditka. it actually went on the last app, I think that was the day that he had passed, and and Pranov had the Ditka cigar. and so, you know, the and and at the time I it was like, okay, that's you know, hopefully we'll beat the Packers and you know, and and of course that didn't happen. So here we are, hoping for better things. I think Caleb Williams is gonna be back by the time this airs. We'll know if that was the case, and hopefully we're back on track. But all right, so we got the coach with the bears, we got Zeus the dog with the Cubs, and we got the Bartman game. Plenty of fodder to work with. producer Rob is gonna kick the beat in the background. Should I put up actually here's what I'll do I've got my Yahoo flave clock for this one. and we're gonna rock it up. I'm in full swag mode here. Yeah, really? Again, producer Rob made me this hat. Maybe we need to start making them for guests too. Would you rock a frap-rap bucket hat? I mean, I obviously. All right. All right. Note to note to production team. Here we go. Here's how we'll start it. Ready? Go Cubs Go. Go Cubs Go. Hey, Chicago, what do you say? It's AG here with RBA. Yo, we gotta slip into the flow. We gotta let everybody know we yo. We balk like a dog, we eat like a cat, we do it all down with the baseball bat. We got the goldfish from the brunette breakfast. We put it up and it makes a little squish. Zoot's the dog, he ain't a hog. He's like Charlotte and Charlotte's web and he tangles the web and he reaches for the ball when Bartman says, no, no, step back, yo. Don't let it drop. Got a razor cup, they got the frap rap. What's up? One more thing about the bears. You know they ain't here to make no scares. Chicago's got a team, they're mighty, mighty mean. The mean, mean, mean mother's on the midway. I don't know. Flood coach had to go, but we pull one out for him and we say, yo-yo, let's beat the Packers next time. F Green Bay, I don't know if I can cuss on a Frap Rap. I wouldn't be the first one. RBA, it was awesome having you here. Appreciate you. Until the next day. Stay great. Thank you. Have a great time at Parents Weekend. Appreciate it. Shout out to everyone for listening and tune in next week for another Frap Rap. You're listening to the Media Ocean Podcast Network. For more of our shows, visit www.mediaocean.com slash podcasts.